At the same price and level, is "L" better this time or "PLUS" more worth starting with?

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Many Chinese people pay attention to "doing great things with small money", which is very applicable in the domestic SUV market. Isn’t it beautiful to buy more satisfactory products at a lower price? In the 150,000-class SUV market, consumers have many products to choose from, but at the same time, they should give consideration to configuration, space and power. Chery Tiggo 8 PLUS and Geely Haoyue L, which have just been listed, are one of the few products worth starting with.

These two models are attractive to family consumers. Then, we might as well compare the strength of the two from the triangle of space, configuration and car cost to see who is more outstanding. We choose Geely Haoyue L 2.0T DCT flagship model (guide price: 147,900 yuan) and Chery Tiggo 8 PLUS Kunpeng Edition 390TGDI DCT Luxury Edition (guide price: 149,900 yuan) for comparison.

Haoyue L size is better than Tiggo 8 PLUS.

In appearance, both models give people a good sense of atmosphere and luxury, and each has its own advantages in design. However, Geely Haoyue L has just been listed, and it adopts the latest design language of Geely family, which will be stronger than Tiggo 8 PLUS in freshness.

Both models are positioned as medium-sized SUVs, and both adopt a seven-seat layout, and their bodies are not small. However, the overall size and wheelbase of Geely Haoyue L are more prominent than that of Tiggo 8 PLUS, which can be said to be larger than that of Tiggo 8 Plus. In contrast, the weight is improved. The curb weight of Geely Haoyue L is 1710kg, while that of Tiggo 8 PLUS is only 1587kg.

In terms of the actual ride experience, the experiencer with a height of 180cm can get a good head space in the first two rows of Geely Haoyue L. After adjusting the second row of seats to the legroom of about one punch, the third row of seats still has legroom for two fingers. It is worth mentioning that there is still about one punch in the head space of the third row.

Similarly, the experiencer with a height of 180cm also has a good space experience in the first two rows of the Tiggo 8 PLUS, but the leg space of the third row of seats is about one punch, and the head is about two fingers away from the roof.

For storage space, Geely Haoyue L and Tiggo 8 PLUS can get trunk volumes of 2,360 L and 1,930 L respectively when the second and third rows of seats are all laid down. It can be seen that if we pay attention to the storage capacity in the car, the longer and taller Geely Haoyue L is more worthy of choice. If we pay more attention to the space, the first two rows of the two cars perform better, and the third row has its own advantages and disadvantages, but there is no big problem in short-distance travel.

Haoyue L has richer comfort configuration, and Tiggo 8 PLUS has stronger power.

The performance of the 150,000-class domestic SUV in terms of configuration will not be too far behind. The basic active and passive safety configurations of the two models are satisfactory, including lane departure warning system, lane keeping auxiliary system, lane centering and active braking. However, the parallel assistance, DOW door opening warning, rear collision warning, front parking radar and reversing vehicle side warning system provided by Haoyue L are not provided by Tiggo 8 PLUS, while the latter provides fatigue driving tips, and the rear airbag and knee airbag functions are optional, but Haoyue L is not equipped.

In terms of other configurations, the front row ventilation, lumbar adjustment/position memory of the main driver’s seat, front and rear adjustment of the second row, wireless charging of mobile phones, Bluetooth keys and other configurations owned by Haoyue L are not equipped on the Tiggo 8 PLUS. Tiggo 8 PLUS provides boss key, rear central armrest with cup holder, induction trunk and other configurations.

The configuration levels of the two are very close, but in contrast, the advantages of Geely Haoyue L are mainly concentrated in the front row, while the Tiggo 8 PLUS is concentrated in the back row.

In terms of power, both models provide 2.0T engines, but there are some differences in data. Geely Haoyue L gave up the 1.8T of the same model of Haoyue L, and its 2.0T engine can produce 160 kW/325 N m book data in generate, while the 2.0T engine of Tiggo 8 PLUS is more powerful, and the book data of 187 kW/390 N m is even stronger than that of Geely Haoyue L. It is worth mentioning that the comprehensive fuel consumption of Tiggo 8 PLUS under WLTC is 7.49L/100km, which is 0.13L/100km less than that of Geely Haoyue L. The higher fuel consumption level of Geely Haoyue L is related to its larger body size and higher kerb quality.

The fuel cost of Haoyue L is higher.

Finally, Brother Gu analyzed the car cost of the two cars according to their fuel costs. The comprehensive fuel consumption of Geely Haoyue L under WLTC working condition is 7.62L/100km, and only 95 # gasoline is supported. At present, the oil price of 95 # gasoline in Guangzhou is 8.65 yuan/L.. According to the calculation of driving 20 thousand kilometers a year, we can calculate that the fuel cost of Geely Haoyue L is about 13,182.6 yuan a year.

The comprehensive fuel consumption of Tiggo 8 PLUS under WLTC condition is 7.49L/100km, and 92 # gasoline can be filled. At present, the oil price of 92 # gasoline in Guangzhou is 7.99 yuan/L.. Using the same calculation method, we can calculate that the annual fuel cost of Tiggo 8 PLUS is about 11,969.02 yuan, which is 1,213.58 yuan less than that of Geely Haoyue L.

Of course, the cost of car use also includes insurance costs and maintenance costs. The displacement and positioning of the two models are similar, so there will not be much difference in insurance costs. As for the maintenance cost, Tiggo 8 PLUS supports a three-year or 100,000-kilometer vehicle warranty, and Haoyue L supports a four-year or 100,000-kilometer vehicle warranty. Parts with non-human damage can be repaired free of charge during the warranty period, so the maintenance cost of the two will not be much different, except that Haoyue L’s warranty scheme is longer and there will be more protection in the later car use process.

It must be said that the comprehensive performance of Geely Haoyue L and Tiggo 8 PLUS is close to the level of 200,000-class SUV. However, in terms of space performance, Geely Haoyue L is indeed more prominent, while in terms of power performance and fuel economy, Tiggo 8 PLUS is better, and it is indeed more friendly in the era of high oil prices.

　　The world economy continues to be in a downturn, with domestic "three-phase superposition" and crude oil "double decline in volume and price"; The support of continuing industries is weak, and the contradictions of structural resources and institutions are concentrated … … There are endless discussions about the economic recession in Northeast China. Daqing, as an important economic support of Heilongjiang Province, has been on the cusp of discussion in the last five years. How to overcome the existing difficulties and achieve a breakthrough, Daqing tries from various angles.

　　Daqing High-tech Zone started construction in April 1992, and was approved as a national high-tech zone in November of the same year. At present, it has formed a development pattern of "one zone and three parks" with the main area, Hongwei, Xinghua and Lin Yuan, with a total area of 251.26 square kilometers. At present, the built-up area is 65.4 square kilometers, and the resident population in the area is 190,000.

　　According to the development idea of "industrial development park, industrial park development cluster and industrial cluster chain", based on resource endowment and industrial base, a number of leading industrial projects such as Volvo, Zhongwang, Furuibang, 150,000 tons of propylene and Shenwu have been introduced and built, forming petrochemical, automobile and equipment manufacturing, new materials and modern emerging industrial clusters.

　　There are 3 universities in the jurisdiction, including Northeast Petroleum University, Bayi Agricultural University and Daqing Campus of Harbin Medical University, 11 scientific research institutes including Daqing Branch of Provincial Academy of Sciences and Institute of Biotechnology of Northeast Linda University, 22 enterprise engineering technology research centers above the provincial level, 4 national-level creative spaces, 18 innovative and entrepreneurial carriers, and the area of incubators and amplifiers is more than 1 million square meters.

　　At present, the total number of enterprises has grown to 4,650, including 94 industrial enterprises above designated size, 94 state-level high-tech enterprises, 52 enterprises with incomes exceeding 100 million yuan, 12 enterprises exceeding 1 billion yuan, and 19 enterprises listed at home and abroad and on the New Third Board. The total investment in R&D accounts for 3.68% of sales revenue, and the contribution rate of scientific and technological progress to economic growth exceeds 53%.

　　In 2016, it is estimated that the region will achieve a GDP of 68.5 billion yuan, industrial added value of 56.7 billion yuan and fiscal revenue of 2.6 billion yuan; In the comprehensive evaluation of 115 national high-tech zones, anniversary High-tech Zone ranks 33rd and 29th in comprehensive strength, industrial upgrading and structural optimization respectively, and 3rd among 15 national high-tech zones in Northeast China.

　　Petrochemical industry: building a million-ton ethylene production base

　　Petrochemical industry is one of the important pillar industries in China, and ethylene industry is the core of petrochemical industry, and its ethylene, propylene, butadiene and aromatic hydrocarbons are the most basic raw materials of all chemical products. Daqing No.1 Chemical Plant is affiliated to Daqing Petrochemical Company of China Petroleum and Natural Gas Co., Ltd., with a history of more than 30 years. It is the "cradle" of China’s ethylene industry and has an annual production capacity of 1.2 million tons of ethylene. Since its establishment, it has produced more than 13 million tons of ethylene.

　　Daqing Petrochemical Company’s new 600,000-ton/a ethylene plant construction project broke ground in September 2009. The project includes 9 sets of production devices, auxiliary and public works facilities, with 23 main items and 76 sub-items. This project adopts domestic technology, which is the first domestic "large-scale domestic ethylene technology package design" jointly developed by Daqing Petrochemical Company and Global Engineering Company. It has been listed as a demonstration project to accelerate the pace of independent innovation by PetroChina, and also included in the "Twelfth Five-Year Plan" as a national 863 key scientific and technological research project. This is the project of Daqing Petrochemical Company, which opens a new chapter in Daqing chemical production.

　　Daqing Petrochemical Company deeply embedded its own production experience with the contractor’s project management system, fully participated in the whole process of development, design, procurement and construction, explored the "Daqing mode" for the start-up of large-scale ethylene plant construction, and successfully completed the project construction task in only 19 months. On June 30th, 2012, China’s first domestic process package, the first 600,000-ton/year Daqing Petrochemical ethylene plant designed and built by China people, was successfully delivered to China. On October 5th of the same year, qualified ethylene was produced, setting an impressive record of the shortest construction period and successful start-up of the ethylene plant in the northern alpine region.

　　The ethylene plant is mainly composed of raw material pretreatment, cracking, quenching, compression, separation, refrigeration and public engineering units. The cracking system adopts USC tubular cracking furnace; The separation system adopts five-stage compression and hydrogenation separation process before depropanization in double towers, which is safe and reliable in operation, low in investment and energy consumption.

　　On July 25th, 2013, the device successfully passed the heavy-load operation calibration, and the device was safe, stable and efficient, and all the indexes reached or exceeded the 3A working condition standard. In 2016, the annual ethylene output will be 768,000 tons. In the past four years, the company has made full use of the geographical advantages of Longjiang’s rich resources to adjust the raw materials and product structure in real time. The annual ethylene production capacity is 75 tons, the annual operation hours of the plant are 8,000 hours, and the annual ethylene production capacity exceeds 600,000 tons. The million-ton ethylene production base is well-deserved, which has made outstanding contributions to the development of China’s petrochemical industry.

　　Automobile manufacturing: Volvo vehicle manufacturing, technology leading production.

　　Volvo’s new S90 long wheelbase limousine is Volvo’s first SPA (Extensible Vehicle Platform Architecture) factory only outside Sweden — — The first global model and flagship product produced by Daqing Volvo Car Manufacturing Co., Ltd. adopts Volvo’s global unified technology, unified procurement, unified manufacturing and unified quality. It won the "2016 Red Dot Design Award" and the "2015 Production Car Design Award" at the Geneva Motor Show, winning unanimous praise from the world’s most critical industry experts.

　　The project was undertaken by Daqing Volvo Car Manufacturing Co., Ltd., which is a vehicle production enterprise jointly established by Zhejiang Geely Holding Group Co., Ltd. (50%) and Volvo Car (China) Investment Co., Ltd. (50%) in Daqing City, Heilongjiang Province. The registered capital of the company is RMB 1,666.52 million. The project adopts the most advanced automobile manufacturing and safety technology in the world today to produce luxury Volvo brand passenger cars and new energy vehicles. The planned production capacity is 300,000 vehicles per year, with a total area of 830,000 square meters. The first phase plans to invest 11.5 billion yuan, including 6 billion yuan in fixed assets, mainly producing Volvo 90 series products.

　　The board of directors of Volvo Car Group put the newly developed extensible vehicle platform architecture-SPA platform, which consists of shared modules, extensible systems and components, into Daqing construction. The first product of this platform is Volvo S90L. After the completion of the SPA platform in July 2016, it will achieve an annual production capacity of 150,000 vehicles, and more new Volvo models will be put into Daqing factory in the future. On December 15th, 2016, the brand-new S90 long-wheelbase luxury sedan made by Volvo in Daqing was officially launched. Volvo’s brand-new S90 long-wheelbase luxury sedan is the first luxury sedan built by Volvo Daqing Factory based on SPA platform. Daqing Factory strictly implements Volvo’s global manufacturing standard system, and the brand-new S90 long-wheelbase luxury sedan will be sold simultaneously to global markets including the United States and Europe.

　　Internet service: Huawei cloud computing, providing data support to the whole world.

　　Daqing cloud computing data center project is jointly built by Huawei Software Technology Co., Ltd. and Daqing E-commerce Industrial Park Co., Ltd. Daqing E-commerce Industrial Park Co., Ltd. is responsible for building the computer room environment. Huawei Software Technology Co., Ltd. is responsible for building and installing 2,000 cabinets and internal network equipment, servers, integrated wiring, and deploying cloud series software and solutions, and is also responsible for the operation and maintenance of the data center. After completion, it will provide cloud computing infrastructure support such as data storage, mining, analysis and application to the whole world, and provide related services such as government cloud, business cloud and enterprise cloud to the region.

　　The total investment of the project is 1 billion yuan, of which Huawei Software Technology Co., Ltd. plans to invest 700 million yuan according to the project cooperation agreement, which will be used to build and install 2,000 cabinets and internal network equipment, servers, integrated wiring, and deploy cloud series software and solutions, and be responsible for the operation and maintenance of the data center. Daqing E-commerce Industrial Park Co., Ltd. plans to invest 300 million yuan to build basic special equipment such as computer room, electric power, air conditioner, oil engine and UPS. The project construction period is 2016-2018. In 2016, it is planned to invest 400 million yuan to realize the operation of 200 cabinets; By the end of 2017, it is planned to put 1000 cabinets into use; By the end of 2018, it is planned that all 2000 cabinets will be put into use.

　　At present, 173 cabinets, servers, storage, switches and other equipment and cloud platform software have been installed and put into use in the outsourcing park and Xinhua 08 computer room. government cloud has been officially launched, and portals and business systems of more than 30 units including the Municipal Industry and Information Commission and the National Development and Reform Commission have been migrated to the cloud platform. The cloud computing exhibition hall has been completed and put into use, and the 14,000-square-meter cloud computing data center is under review. In 2017, it is planned to complete an investment of 400 million yuan to realize the commissioning of 1,000 cabinets. After all the projects are put into use, the annual sales income will be 700 million yuan, the profit will be 50 million yuan, the tax will be 35 million yuan, and 150 new employees will be created.

If anyone can continue to move bricks with enthusiasm after the Mid-Autumn National Day holiday, it must be Huawei’s smart car selection team.

On the evening of October 6th, Yu Chengdong, managing director of Huawei, CEO of terminal BG and chairman of smart car solutions, announced the pre-sale record of the holiday on social platforms. Among them, only two days before the end of the Eleventh Holiday, the new M7 has a large quantity (a deposit of 5,000 yuan is required in advance, and the deposit cannot be refunded if the car purchase intention is changed), and it has accumulated more than 10,000 units.

You know, even on a monthly basis, regardless of the delivery volume or sales volume, the number can exceed 10,000 units, which is already a proper best-selling model. There are also most brands, and together with several models on sale, they can only achieve a monthly achievement of breaking 10,000.

Yu Chengdong announced in the circle of friends that the sales volume of the new M7 holiday was bursting | Network

And if you start counting from September 12 th,24 days after the release, ask the worldnew The number of M7 has exceeded 50,000.. Judging from the feedback from consumers, Yu Chengdong’s new M7, which was rebuilt at a cost of 500 million yuan, is indeed far ahead.

Of course, the excitement is only the appearance, and each manufacturer will continue to roll up for a long time. You must compete with yourself — — — — Sales are just the beginning, as well as the capacity climbing at the hardware level, the intelligent upgrade of OTA at the software level, and so on; We must continue to compete with our opponents — — Keep a steady pace of playing cards, and try to launch new products without making mistakes in the long development cycle.

Intelligent electric vehicles are entering a fierce halftime stage.What new variables does the new M7, which is set to break 50,000 yuan in a single month, bring to this game??

　

The sales of the new M7 in the world are mainly determined by two factors: product and market.

In the product itself, first of all, the most intuitive embodiment of the new M7, which is known as "spending 500 million to upgrade", is the release of a brand-new two-row big five-seat model, which greatly makes up for the lack of space in the back row of the old three-row six-seat model.

After the change, the big five-seat models also reunited the target users in a family of two or three. From the current point of view, the effect of the change is immediate.According to a chat conversation of Yu Chengdong obtained by Geek Park,,As of 10: 00 a.m. on October 7, five-seat models accounted for 81% of the total, contributing more than 45,000 orders.

Secondly, in the invisible place, the new M7 has also been upgraded in the intelligent cockpit and intelligent driving.

Relying on Huawei’s ecology, the brand-new HarmonyOS smart cockpit can realize multi-device linkage with Huawei’s mobile phones and tablets through "touch-and-touch" and MagLink, which is an ecological advantage that most smart car products do not have. In addition, Huawei’s intelligent driving team reduced the investment of relying on high-precision maps in the high-level intelligent driving system of ADS 2.0, thus shouting the goal of "opening all over the country" by the end of the year when the new products were released, and also making the brand image of the new intellectual leader further strengthened.

On September 12th, at the new M7 press conference, Yu Chengdong promised that Huawei’s advanced intelligent driving would be promoted to the national Geek Park by the end of the year.

Some Huawei terminal people told Geek Park that before the Mid-Autumn National Day holiday, they asked the world.newThe order proportion of M7 intelligent driving version (i.e. top matching) has exceeded 50%. According to the chat information from Yu Chengdong Internet, as of October 7th, the optional rate of five Max ADS premium packages reached 70%.

On the market side, Geek Park also experienced the new M7 model in a shopping mall in Chengdu during the 11th period. From the offline experience, since ADS 2.0 will not officially land in Chengdu until the end of October, it is actually very difficult for users to actually experience the actual effects of functions such as smart driving and parking service during the test drive at this stage.

Therefore,The current sales results can be considered as users’ trust in the brand, and can also be simply understood as users being attracted by lower prices..

Compared with the direct competitor’s ideal, even the top-of-the-line intelligent driving version of the new M7 is cheaper than the entry-level version of the ideal L7 by 10,000 yuan. The same is the top version, which is 70,000 yuan lower. Moreover, because the pre-sale in the first month caught up with the time of the two festivals and superimposed various car purchase rights (up to 33,000 yuan in total), the price advantage of the new M7 will continue to be enlarged.

Huawei’s offline stores have also brought a lot of traffic to car sales..

Huawei Mate 60 Pro 120Hz’s high screen will stand out when browsing the web | Geek Park

In the store experienced by the author, many consumers who came to the store for the new Huawei Mate 60 series mobile phones began to try out the new models because of their "watching the excitement" mentality.

In the author’s personal offline experience, we can also feel the user’s enthusiasm for the test drive of the new M7.

Vehicles such as Weilai and Ideality in the same shopping center do not need to queue up, and the test drive+explanation time is generally 30-60 minutes. However, the test drive of the new M7 needs to be registered in advance. After a test drive of about 20 minutes, the sales staff can’t leave too much time to continue communication. They just remind the next potential consumer to get on the bus after "the right to buy a car expires on October 7".

"No way, this car is too hot now," said a store worker.

　

Now that we have talked about ideals, we can’t avoid a comeback in Weibo by founder Li Xiang in June this year. In that long article, the "King of Weibo" rarely recognized the cowardice, saying that in the third quarter of last year, it was directly "crippled" by the release and trading of the old model M7, and that Huawei’s super ability "directly caused the sales in Li ONE to collapse and stop production in advance".

Does the new M7 fire in the world pose a great threat to the ideal again?

Look at the sales data first. According to the official data released by LI, in September, the delivery volume and order volume of the three ideal models on sale continued to hit a new high, and the delivery volume of each model continued to exceed 10,000. Among them,The ideal L7, M7′ s direct rival, has sold more than 10,000 yuan a month for six consecutive months..

Since the pre-sale was released on September 12, as of September 30, the cumulative number of new M7 has exceeded 30,000. The ideal L7 has also started to grow rapidly in the same period.

So you see, the new M7 seems to grow harmoniously with the ideal L7 at this stage … …

In fact, from the product dimension, last summer, Li ONE not only faced the pressure of M7, but also faced the impact of its own L series new model (ideal L9 released in June last year). As a brand represented by low SKU, the ideal stage should be in the stage of thinking about different products matching different users.Therefore, back to the public resumption before Li Xiang, Li ONE was not necessarily "beaten" by the old model M7 simply from the product level to stop production in advance.

Ask M7′ s direct competitor ideal L7 | LI.

So this time, in the face of the new M7 with a low-cost and intelligent upgraded arsenal, will Li think that he will be "powerless for a long time" as he knew last year? Will he make short-term adjustments in terms of prices and products according to this strongest competitor?

The author’s answer is no, at least not before the end of the year. There are three reasons:

First, LI now has three models, L7, L8 and L9, and has enough moats at the product end. Among them, the positioning of the latter two is still a "daddy car" for a two-child family, which does not completely coincide with the new M7 five-seat version aimed at a family of three.

Second, Li wants to have his own methodology about pricing.In the recent online course, Li Xiang himself shared this pricing formula, namely: product value = product strength ÷ product price × product quality.— — All variables are their own product factors, and are calculated in combination with the gross profit target required by the enterprise.

At the same time, Li Xiang also pointed out in that course that from the perceptual level, commodity prices will also have an impact on the identity of car owners. He thinks that if you pay nearly 300 thousand yuan, but only buy a car worth more than 200 thousand yuan, the user "feels wronged." Therefore, even if the new M7 in the world shows a large price advantage at present, Li Xiang will not take the initiative to change in the near future with the same sales volume.

Third,In Li Xiang’s logic, product iteration is not used to solve problems, but to "provide more functions". This point was mentioned when he was interviewed by Xiang Li, editor-in-chief of App in 2018. Therefore, the real contest in the next stage may focus on the smart driving service that still stays in the demonstration video and internal testing stage. Huawei put forward the promise of "opening all over the country", and the ideal also shouted the goal of realizing the 100-city commuting mode by the end of the year.

　

It can be predicted that in the fourth quarter, the competition between the world and the ideal will be more intense.

In the long-term automobile industry, many moves are predicted early. For example, when asking about the M9, a brand-new car that will be launched soon, Yu Chengdong called out "the best SUV within 10 million" at Huawei’s new product launch conference in autumn at the end of September. According to the information released by the Ministry of Industry and Information Technology, the M9 will once again launch an impact on three rows and six seats, and provide two types of power: pure electricity and extended range, which will directly compete with the ideal L8 and L9. According to the aforementioned chat records of Yu Chengdong, as of October 7th, the number of M9 blind selection orders has exceeded 8,000.

At the press conference, Yu Chengdong once again warmed up M9 | Huawei.

In the field of intelligence in a shorter period, the two smart driving services will officially debut at the end of the year. Whether for existing smart car owners or potential car owners, the actual performance of Huawei ADS, known as the "first echelon in the industry", will attract key attention.

Of course, the ideal will also launch its own new moat. According to the plan,Fourth quarteridealThe first pure electric vehicle MEGA will also be released.. At this stage, in order to cooperate with the launch of pure electric vehicles, it is ideal to launch 5C Kirin battery, 800V high-voltage platform and 5C super-filled pile solution. It is foreseeable that the first pure electric vehicle will be an ideal and important battle.

MEGA spy photos of ideal pure electric MPV model | network

In the circle of friends in Yu Chengdong, the market feedback of the new M7 was described as "coming back to life".

In the complicated and long competition of smart electric vehicles, after ordering, it will continue to experience many tests such as capacity climbing and software iteration. For Li Xiang and LI, facing an opponent with sufficient cash and strong intelligence research and development strength, they must not stay in the achievements at this stage.

If the previous battlefield was focused on price and product positioning, then the second half of the battle about intelligence and software will officially enter a new stage.

　　[car home Information] On April 11th, we learned from WeChat official account, the official WeChat of Xiaomi Automobile, that it gave a "13th round" centralized answer to recent questions from netizens, including (|) Pro models with optional electric spoilers, why can’t physical buttons be installed, does Xiaomi SU7 have an in-car camera, can it be turned off to protect privacy, can it be safely handed over to the vehicle for operation during automatic parking, and the driver is completely indifferent, as follows:

1. Xiaomi SU7 Pro model can be equipped with electric spoiler (tail wing). Why can’t it be equipped with physical buttons?

　　Xiaomi SU7 Pro is not equipped with electric spoiler (tail wing) and air suspension by default. In the initial product design, only two physical buttons for air conditioning temperature and air volume adjustment were reserved in the center console. Recently, we learned that users of Xiaomi SU7 Pro want to add physical buttons to adjust the electric spoiler (tail) after installing the electric spoiler (tail). After several rounds of careful discussion and production scheduling verification, Xiaomi Automobile Product Team has made the following adjustments: Xiaomi SU7 Pro model, optional electric spoiler (tail wing), and four physical buttons on the center console to support the adjustment of electric spoiler (tail wing). This product adjustment can be cashed in the first delivery of Xiaomi SU7 Pro. At the same time, users who have made the SU7 Pro version of Xiaomi before April 30th will be given an electric spoiler (tail wing) for free, and four physical buttons will be provided at the time of delivery. Since the establishment of Xiaomi Company, we have been firmly making friends with users and adhering to the creed of "sense of participation". "Building a car behind closed doors" can’t create a perfect product that users are satisfied with. We look forward to your continuous advice and we will listen carefully.

2. Can you adjust the steering feedback of the steering wheel independently, or can you only follow the driving mode?

　　In "comfort", "sport" and "sport+",these fixed driving modes have factory preset steering feel and do not support independent adjustment; In the "M1" and "M2" custom driving mode menu, drivers can flexibly choose light, medium and heavy steering feel according to their own preferences.

3. Does Xiaomi SU7 have an in-car camera? Can it be turned off to protect privacy?

　　There is a camera between the steering wheel and the instrument panel to detect the driver’s state. When drivers are detected to be tired or distracted, such as closing their eyes, turning their heads, yawning, and using mobile phones to answer calls, the system will remind drivers to pay attention to safe driving through voice broadcast, central control screen pop-up window and other forms. The system only judges and reminds the behavior locally, and the image data will not be recorded or transmitted externally, thus fully protecting the privacy and safety of users. Of course, if you don’t need the driver fatigue/distraction reminder function, you can turn it off in the "Settings-Driving Preferences" menu of the central control panel. Even you can directly turn off the camera in the permission management of the car.

4. What is the specific function of the super power saving mode in the setting, and when will it be triggered?

　　Super power saving mode means that the vehicle can reduce the vehicle power consumption and increase more cruising range by turning off the intelligent driving assistance function, turning off or limiting the comfort functions such as air conditioning and seat heating, and limiting the maximum speed and vehicle acceleration performance. When the estimated cruising range of the vehicle is less than 50km, the pop-up window and explanation of relevant settings will pop up on the central control screen. At this time, you can choose whether to turn on the super power saving mode. At the same time, you can also actively turn on or off the super power saving mode at any time during driving. Please open the settings in the control bar below the central control panel, enter the driving preference > super power saving mode, and click to turn this function on or off. After the super power saving mode is turned on, the following vehicle functions will be restricted: the maximum speed limit is 90 km/h; The system sets a separate economic dynamic response to control a more gentle torque output; Limited air conditioning performance (reduced air volume and power); Turn off the steering wheel heating function; Turn off the comfort functions such as seat heating and seat ventilation; Turn off the ambient light; Turn off the outside rearview mirror heating and the rear windshield heating; Intelligent auxiliary driving function and intelligent auxiliary parking function are turned off; Turn off entertainment, ecological service functions, and turn off sentry mode; The vehicle-mounted 12V DC power take-off port is disconnected; Turn off the electric flow board (tail wing) control; Turn off the car smart refrigerator. When the vehicle starts the super power-saving mode through the pop-up window of the central control panel, it will automatically exit the super power-saving mode after the estimated charging mileage of the vehicle is more than 300km. After turning on the super power saving mode, you can still step on the accelerator pedal for a short time when overtaking in a short time.

5. What is the impact of Xiaomi SU7 standard tire pressure bar being lower or higher than the standard value?

　　Xiaomi SU7 comprehensively considered the needs of driving energy consumption, performance and other aspects, and formulated the design tire pressure of 2.9bar, and recommended users to adjust the tire pressure according to the cold inflation pressure of 2.9bar on a regular basis (for example, one month). Insufficient or excessive tire pressure will also have a certain impact on vehicle driving. For example, if the tire pressure is too high, it will reduce the rolling resistance of the tire and improve the bearing capacity and impact resistance of the tire; In addition, it will also lead to the overall hardening of the tire and a stronger sense of road when driving. On the contrary, if the tire pressure is too low, the rolling resistance of the tire will increase, and the bearing capacity and impact resistance of the tire will weaken; At the same time, it will make the whole tire soft and make the whole vehicle ride more comfortable.

6. There is no physical connection between Xiaomi SU7 brake pedal and caliper piston. What is the reason for this design and what are its advantages?

　　Xiaomi SU7 is equipped with the fully decoupled braking system of DPB+ESP10.0, which was launched by Bosch in the world. It has the following four advantages: Compared with the traditional mechanical vacuum braking system, the fully decoupled braking system of DPB can achieve faster pressure building speed, effectively shorten the braking distance, and help Xiaomi SU7 Max version to brake 33.3m at 100km/h-0.

　　The design of DPB and ESP dual-pressure-building modules can be mutually redundant. Combined with kinetic energy recovery, the function of quadruple braking redundancy can be realized, and the risk of brake failure can be eliminated to the maximum extent, which can meet the safety redundancy of L4-level automatic driving and lay the foundation for the upgrade of the assisted driving system in the future. Under extreme working conditions (such as emergency braking) of DPB fully decoupled braking system, there will be no pedal feedback fluctuation caused by ABS operation or brake master cylinder pressure fluctuation, which can provide drivers with stronger braking confidence and ensure safety. DPB fully decoupled braking system can combine motor kinetic energy recovery and mechanical hydraulic braking more effectively. Even if kinetic energy recovery is turned off in daily driving, when the driver steps on the brake pedal, the vehicle still uses kinetic energy recovery first to slow down, which can effectively improve the cruising range of the vehicle.

7. Can you give it to the vehicle with complete confidence in the process of automatic parking, and the driver doesn’t pay attention at all?

　　At present, intelligent driving is all assisted driving. When using the functions of intelligent parking assisted APA and parking service assisted AVP, the driver still needs to observe the surrounding environment and take over at any time in case of special circumstances.

8. Can I set the speed limit for automatic parking and AVP parking service?

　　At present, it is not supported to set the upper speed limit of intelligent parking auxiliary APA and parking service auxiliary AVP.

9. Is there any way for emergency machinery to open the trunk inside?

　　In case of emergency, you can open the trunk mechanically from the inside, as follows: fold the back of the rear seat and enter the trunk; Remove the decorative cover of the trunk emergency switch; Turn the trunk emergency switch counterclockwise and push it outward to open the trunk.

10. If the unlocking function of the charging gun fails, how to unplug the cable urgently?

　　If the user’s charging gun has an unlocking fault, you can use the emergency unlocking cable to unlock it. The operation is as follows: First, click "Stop Charging" in the car, and then open the trunk; Use a suitable tool (by hand) to remove the trunk maintenance cover and find the unlock cable switch; Pull the emergency unlocking cable of the charging gun towards the front of the car to unlock the charging gun and take it out normally. (Compile/car home Zhouyi)

Express reported today’s car news:

1. The new high-end SUV of Qiruixing Road is coming.

2. Ideally, the product plan will be exposed next year, and the car will be arranged.

3. Ford’s new SUV spy photos are exposed again.

With the AT gearbox, a brand-new high-end SUV of Chiringxing Road is coming, or "Eta Ursae Majoris".

Recently, a release project document of Qiruixingtu brand was exposed. According to the contents mentioned in the document, Xingtu will hold an offline release conference of the brand in June to undertake the brand rejuvenation action and the new product preheating rhythm.

Suspected internal file of starway

Most of the new products mentioned here point to the brand-new B-class SUV-Eta Ursae Majoris production version, which is the most important product of Starway this year. According to the release time of the previous publicity, the production version of Eta Ursae Majoris is planned to go offline at the end of 2022, and the exposure half a year in advance is more in line with the publicity rhythm, so it will probably be launched in this brand night.

Xingtu Eta Ursae Majoris concept car

Having said that, who is Eta Ursae Majoris? This is a brand-new SUV concept car released by Starway at last year’s (2021) Shanghai Auto Show, positioning the coupe SUV. The shape of the concept car is very beautiful, and it also represents the future design direction of Starway. Compared with Starway’s current sedate style, the new design language is definitely a big breakthrough. Of course, it is known to be a concept car, and there will be no small discrepancy in the future production version.

Xingtu Eta Ursae Majoris concept car

Xingtu Eta Ursae Majoris concept car

At this point, we can get the general appearance information from the production spy photos of Eta Ursae Majoris. Obviously, it does differ a little from the concept car, especially the light group, which is not as flat as the concept car, but tends to the traditional style. In addition, although it locates the coupe SUV, the shape of the rear roof can be seen because of some compromise in space.

Suspected Starway Eta Ursae Majoris production spy photos

However, whether the model in the spy photos is really a production version of Eta Ursae Majoris remains to be verified, and we can only pin our expectations on the interior. Judging from the interior of the concept car, it is also more fresh than the current model of Starway. First of all, it is extremely rare to use full LCD display on the steering wheel. Secondly, the shape of the whole center console is also fierce. In short, the design sense is in place, depending on the production version.

Xingtu Eta Ursae Majoris concept car interior

This project document also exposes its size and power information. Its length, width and height are 4675/1920/1625mm, and its wheelbase is 2780mm. From the perspective of wheelbase, Eta Ursae Majoris is considered as a large compact SUV. In the power part, it adopts 2.0TGDI+8AT/9AT, providing two-wheel drive and four-wheel drive models, which is the first time that the Starway family has adopted AT gearbox.

Suspected Star Road Eta Ursae Majoris Power Information

Although there is little information at present, judging from the news exposed before, Eta Ursae Majoris will be the first product of Starway in the 2.0 era, and it will also bring Starway into a brand-new product route. Let’s wait for the arrival of the conference in June!

Finally, a car has been arranged, and the ideal product plan will be exposed next year, with a main price of 200,000-500,000 yuan.

On May 10th, LI released its financial report for the first quarter of 2022, with revenue reaching 9.56 billion yuan, an increase of 168.7% compared with the first quarter of 2021, and the loss was also controlled at 10.9 million yuan. Ideally, this is the best financial report ever.

LI’s financial report for the first quarter of 2022.

Li Xiang, CEO of LI, also talked about the planning of ideal future products at the financial report meeting, and further explained the models, prices and peripheral services that consumers care about. In terms of power form planning, LI still insists on two directions: pure electric power and extended range. He said that it is better to use extended range power for SUVs, not MPV and cars. For pure electric SUVs, the ideal will take a new form to design, and the two will jointly dominate the price market of 200,000-500,000 yuan.

LI extended range power

For the market with the price of 200,000-500,000 yuan, Ideal also plans to launch a heavyweight product in every 100,000 range, and accurately launch it according to the needs of different consumers at different prices, which sounds like an ideal product tonality. After all, the greatest contribution to Li ONE’s success is its accurate user positioning, followed by price, and technical means are not its main advantages.

Li ONE

So what kind of product is it? Ideally, three models will be launched next year (2023), which are equipped with the flagship products of a new generation of extended-range power, including the products of the new BEV high-voltage platform, and a medium-sized car priced at 200,000-300,000 yuan. That is to say, next year, everyone can see the ideal first car product.

Li Auto

Regarding the surrounding construction, from the ideal planning point of view, pure electric products are the focus of the next development, so this ideal also gives the news that they will have a special charge for the construction of charging piles, giving priority to the expressway. Looking at the whole pace, the ideal is to focus on accurately positioning products to win market success, and to form a technical upgrade in this mode. This operation is very similar to Apple’s, planning a price level, and launching demand products such as iPhone13, iPhone13 Pro, iPhone13 Pro MAX with the help of a major technical platform.

Li ONE

Ideal positioning in market segments is indeed better than some new forces, and it is also worth learning from some "domestic luxury brands". After all, they always like to pile up their configurations and cover everything, but they don’t know what kind of theme products they will present in the end.

Savior of the sharp world? Ford’s new SUV is once again exposed, which may be the successor of Sharp.

Since the beginning of last year, Ford has been exposed a new car overseas, that is, the new Fusion.

Ford’s new SUV spy photos

According to the previous cognition, Fusion is actually an overseas model of domestic Mondeo, but the new Fusion previously exposed is an SUV. Now a new generation of Mondeo in China is also on the market, and overseas Mondeo has stopped production. In the long run, this product makes people very confused: Who is it? At present, we can only think of it as Ford’s brand-new SUV. Recently, foreign media have taken spy photos of the brand-new Fusion Active (unnamed) overseas. According to it, it is likely to be the successor of Ford EDGE (sharp in China), which may be unveiled at the end of this year.

Ford’s new SUV spy photos

In this exposure, the new Fusion is still covered with thick camouflage, and it is almost difficult for us to get a trace of appearance information from it. According to foreign media, it also uses Ford’s brand-new design style, which is somewhat similar to the domestic Ford EVOS. It is expected to have a larger size. In the net and through headlights.

Ford’s new SUV spy photos

Judging from the outline and proportion of its body, it is a bit like the shape of Ford Lingyu in China, especially the decoration of the central raised part of the tail is very conspicuous, which has a high similarity with the design of Ford Lingyu. However, judging from the direction of the taillight that has not been assembled at the tail, it is very different from Ford Lingyu, but according to this figure, it is expected to have a seven-seat layout.

Ford’s new SUV spy photos

Ford lingyu

Ford’s new SUV spy photos

Judging from the exhaust setting of single-sided exhaust, foreign media indicated that it will be built on Ford C2 platform, and it is expected that only 1.5T and 2.0T engines will be provided, and the horsepower parameters will not be too strong, and it is more inclined to adjust the home style. Since it may be the successor of Sharp, its product strength is more worth looking forward to, and we will continue to pay attention to the news after Ford.

In the car home-Shanghai preferential promotion channel, it is in progress, and the preferential strength is as high as 15,000 yuan. The minimum starting price of this model is 137,800 yuan, which is very suitable for consumers in Shanghai. If you want to know more about the discount, just click "Check the car price" in the quotation form to get a higher discount.

Starway Eta Ursae Majoris is a medium-sized SUV with a stylish and dynamic appearance. The front face is decorated with a large area of chrome, and the air intake grille is designed with polygons, which shows the luxurious atmosphere. The body lines are smooth, and the overall style is fashionable without losing stability, which shows the sense of movement and strength of the vehicle. The side of the car body adopts smooth curve design, creating a dynamic and fashionable atmosphere, with smooth roof lines and concise and powerful rear lines, which highlights the sense of stability of the car. On the body color matching, Eta Ursae Majoris has adopted a variety of color combinations, including white, black, silver, blue and so on, to meet the needs of different consumers. Generally speaking, the exterior design of Starway Eta Ursae Majoris is fashionable and dynamic, which conforms to the modern consumers’ pursuit of automobile appearance and is a very attractive model.

Starway Eta Ursae Majoris is a medium-sized SUV with a body size of 4781*1920*1671mm and a wheelbase of 2815mm, which provides spacious seating space and good handling performance. The body lines are smooth, and the side skirts are decorated with chrome trim strips, which is more fashionable and atmospheric. The front and rear wheel tracks are 1641 and 1642mm respectively, and the tyre size before and after matching is 235/55 R19, which makes the whole vehicle look more stable. At the same time, the wide tire design of its tires also provides better grip and handling performance for the vehicle, making driving safer and more stable.

Starway Eta Ursae Majoris’s interior is exquisitely designed and made of high-quality materials, creating a luxurious and comfortable driving environment. The steering wheel is made of genuine leather, which makes it feel comfortable. At the same time, it supports manual adjustment up and down and back and forth, so that drivers can easily find the driving posture that suits them best. The central control screen has a size of 12.3 inches, and supports voice recognition control systems such as multimedia, navigation, telephone, air conditioner, skylight and window, so that drivers can operate the vehicle more conveniently. The front and rear rows are equipped with USB and Type-C interfaces, which are convenient for drivers and passengers to charge. The front row also has a mobile phone wireless charging function, which is convenient for drivers to charge at any time. The seat is made of imitation leather, and the front and rear adjustment, backrest adjustment and height adjustment (2-way) are supported by the main and co-pilot seats to make the ride more comfortable. The second row of seats supports backrest adjustment, and the rear seats also support proportional reclining, which increases the practicability of the vehicle. Generally speaking, the interior design of Starway Eta Ursae Majoris pays attention to details, providing a comfortable driving experience and convenient operation functions, bringing better driving experience to drivers and passengers.

Starway Eta Ursae Majoris is equipped with a 2.0T 261 horsepower L4 engine with a maximum power of 192 kW and a maximum torque of 400 N m.. The strong power output of this engine will bring excellent acceleration performance and passionate driving experience to drivers. At the same time, with the 7-speed wet dual-clutch gearbox, the shift is smooth and rapid, making driving more comfortable and smooth.

In the eyes of car home car owners, the exterior design of Starway Eta Ursae Majoris is really unforgettable. Although some people have reservations about the net shape, after a period of observation, the appearance of Eta Ursae Majoris is still impressive. In particular, the white body with suspended roof can highlight its unique beauty. In addition, the test results of Eta Ursae Majoris’s paint tester show that the quality of its paint surface is very conscience, and it is protected by zinc plating and rust prevention. The headlights at the front of the car are even more enviable to the friends of the car owners, and the lights when unlocking are even more amazing. In addition, Eta Ursae Majoris’s side waistline and slip-back modeling are also highly praised. Although some space is sacrificed, the aesthetic feeling of the car body is more prominent. Generally speaking, the exterior design of Xingtu Eta Ursae Majoris is undoubtedly one of its highlights, which is worthy of appreciation by riders.

For a long time in the past, when it comes to pickup trucks, many people’s first impression is the image of a "tool truck" driving on a mountain village road. Until the last two years, domestic pickup truck fans began to grow, and they and all kinds of pickup trucks can be seen in more and more cross-circle activities. Faced with this grand occasion, we have to thank the Great Wall Gun for its persistence and efforts, and since its listing in 2019, it has held high the slogan of "making pickup trucks popular"

200,000 sales base, the Great Wall artillery sword refers to the whole world.

Up to now, the Great Wall Gun has achieved a sales volume of 200,000 in just two years. It is worth mentioning that this achievement also includes important contributions from overseas markets. It has achieved good results in more than 50 countries and regions around the world, such as Australia, New Zealand, Chile, South Africa, Saudi Arabia, Kuwait, Bahrain and Egypt, and its market performance has continued to strengthen.

Taking the Chilean market as an example, Great Wall Gun has successfully captured a large number of local pickup fans with its product strength far exceeding that of competing products at the same level. From January to July this year, thanks to the outstanding contribution of Great Wall Gun, the sales of Great Wall pickup trucks in Chile totaled 4,773 vehicles, ranking second in the overall market and the first in China brand. In July, it successfully won the title of the first pickup truck market in Chile.

Take root in the local culture and promote the pickup truck of the Great Wall to continue to rise.

The reason why the Great Wall Cannon can be used in overseas markets like a duck to water has a lot to do with its localization development strategy. It has always been rooted in local culture. Whether it is in Australia, it is a strong alliance with IRONMAN, the most popular triathlon in the local new middle class, sponsoring the women’s netball event Pulse in New Zealand, or combining "desert culture" to unlock new gameplay when it is listed in Saudi Arabia, we can see the intention of the Great Wall Cannon in digging deep into the local pickup culture. No wonder it can win wherever it goes.

Of course, the Great Wall Gun can now rank among the first camp in the global pickup truck market, not only because of its own strength, but also because of the full support of Great Wall Motor. Especially on the technical level, based on the R&D layout of Great Wall Motor in "seven countries and ten places" and the global production layout of "12+5", Great Wall Gun has become one of the few models in the pickup truck field that integrates multi-link rear suspension, 8AT and many leading intelligent driving assistance technologies.

Recently, the company released 2024 BYD Han models, which adopted a brand-new design concept and manufacturing technology, leaving a deep impression on people. First of all, this model is equipped with the fifth-generation DM hybrid technology, which is BYD’s latest hybrid technology with higher energy efficiency and longer cruising range. Compared with previous generations, the fifth-generation DM hybrid technology is more intelligent and refined, and the chassis is upgraded to a double wishbone five-bar linkage. It can better adapt to different driving scenes and road conditions.

This technology adopts a brand-new engine and motor, which has stronger power and lower fuel consumption. The fifth-generation DM hybrid technology is more intelligent and refined. Through advanced control algorithms and sensor data, it can perceive driving scenes and road conditions in real time and automatically adjust the output of engines and motors to achieve the best energy efficiency and driving performance.

Secondly, this model is based on the new e3.0+ chassis, which is BYD’s latest chassis technology. Compared with the traditional chassis, the new e3.0+ chassis is more intelligent and refined, and can better adapt to different driving needs and road conditions. The chassis adopts brand-new suspension system and braking system, which has stronger performance and higher safety. Through the optimization of these systems, this model has excellent performance in handling stability, ride comfort and braking performance.

In terms of appearance, the 2024 BYD Han has adopted a brand-new design style, and the front face has not changed much. The light group still maintains the design of the dragon beard, but only adjusts the front bumper, and the vents on both sides become more slender, making the front face look fuller. More concise and smooth. The overall shape and waistline of its car side have not been adjusted, but the taillights have been greatly changed, which is a bit interesting from the side perspective. Make it more scientific and fashionable. The improvement of these design details makes the vehicle more attractive visually and improves the aerodynamic performance of the vehicle.

In terms of interior, this model adopts a more luxurious and comfortable design style. The brand-new center console and seats provide passengers with a more humanized driving experience. With a 12.8-inch large central control panel, the display effect is beautiful and delicate. In addition, the new car also uses softer color matching, including gray, brown, beige and other colors to create a more comfortable driving atmosphere. It is also worth mentioning that the Di Link 4.0(5G) operating system will appear on all models. The improvement of these design details makes this model reach a new height in interior quality and comfort.

In terms of pricing, it is estimated that it is 20,000 yuan cheaper than the old models, but the configuration has increased.Such as suspension soft and hard adjustment, electric trunk, etc.It can be said that it is a very intimate configuration. Power is not only equipped with a 2.0T turbocharged engine, but also a hybrid version will be launched, according to official sources.There will be four options for battery life.Among them, the cruising range of the hybrid version can reach more than 1380 kgari. The self-developed electric drive system makes the engine performance of this vehicle very eye-catching.

In short, the 2024 BYD Han is an excellent model with advanced technology and design concept. Its fifth-generation DM hybrid technology and e3.0+ new chassis technology make it outstanding in energy efficiency, driving performance and handling stability. The brand-new exterior design and interior design make this model more scientific, fashionable and luxurious. It is believed that this model will become one of the important competitors in the future, meeting consumers’ demand for high-quality and high-performance cars.

New cars that dare to be listed on Valentine’s Day are sorry for the hard work of the staff during the Spring Festival without ordering hard goods. Looking at the price, I really don’t want to say, at least let Xiaomi car people have a restless holiday.

Dongfeng Yipai eπ007, a brand-new medium-sized new energy car with a very complicated name, is expected to make Xiaomi Automobile firmly remember that the full price of the whole system is 159,600-199,600, and the top compartment does not exceed 200,000.

You may say that the hardware of Dongfeng Yipai eπ007 can be compared with Xiaomi SU7? Then let’s count the difference between the two cars in detail.

First of all, the body data, Xiaomi su7 is 4997*1963*1455, while Dongfeng Yipai eπ007 is 4880*1895*1460.

From the data point of view, Xiaomi SU7 is indeed a big circle, but if you look at the shape, the big circle of Xiaomi SU7 should be an appearance kit.

Because the wheelbase of the two cars is 3 meters and the wheelbase is 2.915 meters, the actual use space is almost the same.

Then look at the wind resistance coefficient. The wind resistance coefficient of millet SU7 is 1.95, and that of eπ007 is 2.09. This difference only exists in the data.

Because of the acceleration of 100 kilometers, the ordinary version of Xiaomi SU7 is 5.28 seconds, while the acceleration of eπ007 is 3.9 seconds.

If it’s unfair, it’s that I used the performance of the entry-level millet SU7 to compare the acceleration performance of the top eπ007 four-wheel drive.

However, it is fair that Xiaomi has repeatedly stressed that he will not sell at such a low price of 199,000, while the price of the top eπ007 is 199,600.

If the entry-level price of Xiaomi SU7 is higher than eπ007 and the acceleration is not as good as the latter, then the 100-kilometer acceleration selling point of Xiaomi SU7 can’t support its price of over 200,000.

If we have to compare the top models of Xiaomi SU7, the data of 2.78 seconds is indeed far more than 3.9 seconds. According to Xiaomi Auto’s suggestion, the price of more than 360,000 yuan is cost-effective to support the acceleration of 1 second that users will never use.

Of course, Xiaomi SU7 has other technological selling points, but if we open the configuration table, none of the user-perceived configurations of Xiaomi SU7 exceeds eπ007.

For example, the number of cameras is 11 to 12, ultrasonic radar is 12 to 12, and millimeter wave radar is 3 to 5. Consumers can’t understand the cost gap behind the data, and they don’t want to know the specific brand models provided by suppliers. Anyway, in terms of quantity, Xiaomi SU7 is not dominant.

Such as other visible and tangible configurations, eπ007 is standard in all departments. From the extended range version of 159,600 to the four-wheel drive version of 199,600, there is little difference in the configuration table. Compared with Xiaomi SU7, consumers can’t see who has the advantage from the configuration table.

Of course, I believe that a good car can not be piled up by stacking configuration. The manufacturing cost and driving experience of Xiaomi SU7 should be higher than that of eπ007.

But for most users, this feeling is better than 2.78 seconds and 3.9 seconds of 100 kilometers acceleration. Do you want to enjoy this one-second pleasure at the cost of 360,000?

Is 3.9 seconds slow? Most traditional fuel vehicles have achieved this result without modification and weight reduction.

I’m afraid what consumers really need is the entry threshold.

In particular, the 159,600 extended range version of Dongfeng Yipai eπ007, although its acceleration is slower, has a long battery life of 1,200 kilometers, and all configurations are the same as 199,600. This is almost the positioning of Redmi automobile in rice noodle’s mind.

　　Our reporter Zhao Li.

　　Since the rise of webcasting, major live broadcast platforms have been favored by capital. After several years of development, the pattern of webcasting industry has been formed. Several head platforms, led by Betta and Tiger Tooth, firmly occupy most of the market. With the successful listing of Tiger Tooth, the birth of "the first live game in China" has made Tiger Tooth have unlimited scenery.

　　However, behind the carnival of listing on platforms such as Yingke and Betta, some live broadcast practitioners seem to have forgotten the chaos in the live broadcast industry. Recently, a news that the network anchor was detained for refusing to pay liquidated damages triggered a controversy about the webcast industry.

　　Digging each other’s feet into the normal state of competition

　　According to media reports, the detained female anchor "Shining into the River" was originally a popular anchor of Tentacle TV. After leaving the old club, "Into the River Shiny" jumped to Huya to become its platform anchor. With the detention of the anchor "Shining into the River", online public opinion is everywhere.

　　"In fact, in the webcasting industry, it is nothing new for anchors to jump ship and platforms to help anchors pay liquidated damages. However, being detained because of liquidated damages is indeed the first case in the webcast industry. " Bai Xun (pseudonym), who is engaged in the network anchor broker industry, told reporters that it is not clear whether Huya has paid for the liquidated damages of "sparkling into the river".

　　According to the interviewed insiders, this incident has sounded the alarm for the entire webcast industry. If the long-standing high-priced poaching phenomenon is not solved, it will become the biggest obstacle to the future development of the webcast industry and affect the subsequent development of the mainstream webcast platform.

　　Why do you say that? Bai Xun told reporters that with the development of the webcast industry, the relationship between the anchor and the platform is undergoing some subtle changes. "Although the anchor is still the best asset of the live broadcast platform, the platform needs to balance the relationship between the platform and the anchor, and it will be difficult to sustain the way of blindly raising the anchor."

　　The live broadcast platform has always relied heavily on the head anchor, because it can bring rich profits to the platform, which is undoubtedly the reason why the live broadcast platform digs people from each other.

　　In the daily poaching battle of the live broadcast platform, the most controversial topic is the sky-high liquidated damages after the anchor job-hopping, which is also the problem of "Shining into the River" being detained.

　　"Under normal circumstances, fans don’t necessarily watch live broadcasts on a fixed platform, but more often switch platforms with their favorite anchors, so that digging anchors means digging users, which brings gorgeous performance to the platform." Hu Yun Xiao, who currently runs anchor brokerage training business in Beijing, said, "The stay or absence of an anchor may bring 3 to 4 million downloads or uninstallations. And these users and downloads are the most important things for major live broadcast platforms. Compared with such huge traffic and downloads, it seems that the signing fee of the anchor is millions or even tens of millions of yuan. "

　　However, things that once seemed logical began to change under the crazy poaching of major platforms.

　　Bai Xun told reporters that in the past, an influential anchor was dug from other platforms, and the live broadcast platform would soon get a large number of users, which directly induced the platform to dig people at high prices. However, due to the increasingly frequent poaching behavior of major platforms, the value of anchors will only increase and it is difficult to decrease, and the cost of digging anchors on platforms will also increase rapidly. As a result, the value of many anchors is not proportional to the effect. "In this way, high-priced poaching has become a cancer in the industry, which not only increases the operating cost of the platform, but also has a very bad impact on the anchor. Because the malicious job-hopping behavior of the anchor is not worth promoting. "

　　The scenery fades but it is full of development crisis.

　　A senior insider once revealed: "A live broadcast platform wants to train a good head anchor only by spending several million yuan on the market. In contrast, it is definitely impossible to dig a competitor’s head anchor without 8 digits."

　　"Such frequent poaching is not a good thing for the platform or the whole industry, just like drinking poison to quench thirst." Bai Xun said.

　　"This chaos must be solved. In the future, the live broadcast industry will really compete with healthy competitiveness. It is necessary to retain active users through some good content and anchors." Hu Yun Xiao said.

　　In addition to the big platform, various webcast studios (some are also called families or guilds — — Reporter’s note) is also trying to share the webcast market in various ways.

　　"There are two kinds, one online and one offline. Online studios are characterized by small initial investment and low personnel cost, and adopt the mode of light assets and heavy quantity. More often, they need to rely on a little flicker to gain a foothold. The initial investment of this studio is very small. Basically, it is equipped with a mobile phone and a computer, so that a few friends who know a little about live broadcast or like to watch live broadcast can help forward the circle of friends. The main source of business depends on the circle of friends, similar to the model of Wechat business. " Bai Xun said that the advantages of this model are low cost, rapid dissemination and no geographical division. However, the disadvantages are also very obvious. The studio’s control over the anchor or broker is weak. "Unless there is someone who is willing to follow you, it is easy to push the wall down."

　　As for the offline studio, it has a lot of initial investment because it involves office space, broadband cost, decoration of live broadcast room and personnel expenses. According to Baixun’s experience, the cheapest one needs about 300,000 yuan. However, the advantage of the offline studio is that it is conducive to the interview of local anchors and increases the confidence and sense of belonging of applying for anchors. "It is also conducive to the visitors of the platform to visit and inspect, and get more favorable resources of the platform. The shortcoming is that when the usual expenses are large and the capital chain is not sufficient, there will be the possibility of losing the anchor. In the case of poor management, there will be intrigues between the anchors to grab the room. " Bai Xun said.

　　In the eyes of the industry, if these small platforms want to survive, they must also rely on various routines.

　　For example, people who watch live broadcasts will almost always find that only a small number of anchors are particularly prominent in traffic, while 80% of anchor traffic is average or even bleak.

　　"There is an unknown secret, that is, many platforms are bundled by several big guilds. Under normal circumstances, when the guild is bigger and the anchor is well trained, it will naturally hug the thigh of a platform. The platform also needs such a guild to help with content output and anchor management, so it will naturally give these guilds more exposure and preferential treatment. Even some guilds have reached a cooperative relationship at the beginning of the establishment of the platform, starting from the public beta of the platform and gradually growing with the growth of the platform. " Hu Yunxiao told reporters that making a platform is a job of burning money, especially for those small platforms. Small platforms refer to those platforms that have no self-research and development ability, and then make a mobile phone live App by purchasing a complete set of codes. In order to attract popularity, these small platforms will attract guilds and individual anchors in the form of paying high basic salaries to anchors. However, the platform is not stupid. It takes money to attract the anchor, and the anchor needs to reach a certain length of time to get the agreed basic salary at the end of the month. This can also explain a phenomenon at present — — Some small platforms have low traffic, but there are still families, and the live broadcast of the anchors is very long.