In the era of electrification, a common view is that independent brands and new power brands "play the leading role" and joint venture brands "run with each other". However, with the continuous growth and evolution of the electric vehicle market, the original pattern has changed. Nowadays, an obvious trend is that mainstream joint venture brands have begun to rise, and their stamina is sufficient, which has great momentum to catch up with new brands. More affordable price, stronger product strength, more reliable quality … these have become the correct way to open the joint venture pure electricity. For example, in the past, the entry threshold for medium-sized and large-sized joint-venture pure electric SUVs was basically above 300,000. However, the two pure electric vehicles of Buick Aoteneng family, ELECTRA E5 and ELECTRA E4, which went on the market this year directly jumped into the price band of 200,000, and the price of the pioneer version of Electra E5 delivered not long ago was as low as 169,900 yuan, which was involved in the price hinterland of its own brand, reducing its dimension and hitting its competitors, but also triggered a "catfish effect" in the whole pure electric market.

Playing pure electricity, Buick is still the mainstream.

Since December, major automobile manufacturers have set off a new round of price war to sprint the annual sales target, including Extreme Yue, Zero Run, Nezha and Chang ‘an, which also reflects that these manufacturers are facing considerable pressure in the terminal market.

In fact, most manufacturers hope to win sales through price reduction measures, but Buick relies on reasonable pricing in one step to achieve a gradual increase in sales without preferential treatment.

According to the November production and sales report issued by SAIC, its new energy sector performed well. Among them, the sales volume of SAIC-GM’s new energy vehicles continued to grow steadily, and it is estimated that the cumulative sales volume for the whole year will exceed 90,000. In November, the Buick brand continued to make new breakthroughs, and the delivery volume of 2024 micro-blue 6 of the 100,000-yuan national pure electric boutique sedan exceeded 10,000, setting a monthly sales record for this model. ELECTRA E5 and ELECTRA E4 keep a leading position in the joint venture pure electricity market.

At present, the domestic new energy market is showing a situation of competing with each other, and when the mainstream joint venture brand like Buick is serious and focuses on the pure electricity market, it can still easily occupy the mainstream position in the market, and there is still a great chance to achieve the overtaking of independent brands and new power brands in the future.

In fact, in terms of mechanical quality, configuration level, spatial performance and advanced lifestyle, the joint venture brand has established the cognition of "user-centered, providing high-quality products" in the minds of users very early. It can be said that it is the joint venture brand that helps the new power brand to complete the early market cultivation. In addition, the joint venture brand has a complete systematic construction in terms of production management system, industrial chain layout and marketing system. This year, the "thunderbolt" incidents of some brands have also told us time and again that without a deep foundation, it is impossible for enterprises to develop healthily.

As an old-fashioned joint venture car company, Buick, based on SAIC-GM’s powerful manufacturing system and the leading technical strength of the Autodyne platform, has built medium and large SUVs of ELECTRA E5 and ELECTRA E4, providing consumers with more peace of mind and higher quality car experience, and also comprehensively crushing rivals at the same level in terms of product strength and value strength.

150,000-250,000-level pure electric power, and Buick Auto Intelligent Electric SUV is the first choice.

On the other hand, ELECTRA E5 and ELECTRA E4 have won the recognition of the market and the trust of consumers in terms of product strength, value strength and quality sense, and they have shown strong competitiveness in the pure electricity market, for various reasons.

Specifically, the five-seat SUV ELECTRA E5 of Smart TV University and the smart coupe SUV ELECTRA E4 are all built on the "smarter, safer and more performance" platform of Otneng Smart Power, which can be said to have a good foundation and strong strength. Among them, ELECTRA E5, with its pioneer value, quality of large factories, solid battery life, industry-leading intelligent cabin and intelligent driving experience, and huge space for carrying the whole family, has been favored by consumers after listing, and its sales volume has been in the forefront of joint venture pure electric medium and large SUVs for many months. In particular, the pioneer version of ELECTRA E5 has an extremely long wheelbase of 2954mm and an extremely large five-seat quality space, which is rare at the same price. It is equipped with a new generation of VCS intelligent cockpit and L2 eCruise intelligent driving assistance function. The cruising range of CLTC is 545km, and its price is only 169,900 yuan, which shows Buick’s full sincerity to mainstream new energy consumers and has become a new benchmark for the market value of pure electricity of 150,000-200,000.

The SUV ELECTRA E4 has a coupe-like fashion shape and also takes into account the practical space of medium and large SUVs. It is equipped with a new generation of VCS intelligent cockpit and the latest iterative eConnect interconnection technology. It is equipped with an EYEMAX 30-inch curved 6K screen, which supports the parallel refresh of multi-module OTA at the system level of the whole vehicle. In terms of intelligent driving technology, the whole system comes standard with eCruise intelligent assisted driving system, providing FSRACC full-speed adaptive cruise, HOLCA intelligent lane centering assistance and other rich practical functions.

ELECTRA E5 and ELECTRA E4 have also made great efforts in places that are difficult for users to detect. For example, relying on the Autron smart platform, ELECTRA E5 and ELECTRA E4 have excellent performance in terms of performance and safety. Both pure electric vehicles are equipped with a wireless battery management system, which reduces the wiring harness by 90%, increases the energy density while reducing weight, improves the cruising range and enhances safety. In terms of battery safety, ELECTRA E5 and ELECTRA E4 are equipped with a total of seven protections, including ultra-high strength steel well-shaped battery pack, independent module liquid cooling plate, anti-arc design of high-voltage components, nano-scale aerogel thermal insulation wall, rapid exhaust passage in the pack, large-area Qualcomm explosion-proof net and "vehicle-cloud" combined battery health monitoring system. In addition, the test standard of the battery in the development process also far exceeds the national standard.

It is not difficult to find that the starting prices of ELECTRA E5 and ELECTRA E4 are all below 200,000, which further lowers the threshold for consumers to buy cars. At the same time, the quality of their big factories also gives consumers a reassurance, so that consumers have no endurance anxiety and travel with more peace of mind.

Recently, Buick announced the launch of the year-end car buying spree, offering warm-hearted benefits to consumers: before December 31st, if you buy the designated models of ELECTRA E5/ELECTRA E4, you can enjoy ten exclusive rights, such as lifetime warranty, replacement subsidy, free home charging, and you can get a "cubic Bluetooth entity key" if you buy any model. See Buick official website or consult your dealer for details.

Write it at the end

The industry believes that in the next 3-5 years, as the new energy market will continue to move forward in constant innovation and evolution, it is inevitable that players from all walks of life will reshuffle their cards. At present, independent brands, new power brands and joint venture brands have their own advantages. But in any case, the more the market involution intensifies, the more it tests a company’s comprehensive quality, such as operational efficiency, system strength, economies of scale and cash reserves, etc., which is the confidence of a joint venture factory like Buick in dealing with the price war.

The configuration performance of dual-engine E+ is a point that consumers pay more attention to. Not much to say, let’s take a look.

Let’s take a look at the appearance of RAV4 Rongfang twin-engine E+. The front face of RAV4 Rongfang twin-engine E+ looks very unique and looks softer. The front headlights are very delicate and beautiful, which is very visually impactful. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light and so on. Coming to the side of the car, the body size of the car is 4600 mm * 1855 mm * 1685 mm. The car adopts angular lines, and the side gives people a very fashionable and simple feeling. With large-sized thick-walled tires, smooth lines run through the whole side of the car. Looking back, the rear of the car looks very dynamic and lively, the taillights look very tough, and the overall shape is still very attractive.

Sitting in the car, RAV4 Rongfang dual-engine E+ interior looks very simple and fashionable, and the overall shape is remarkable. The steering wheel shape of this car is eye-catching, equipped with the functions of manual steering wheel up and down+front and rear adjustment, steering wheel heating and so on, and the palm fit is very high. Let’s take a look at the central control, which is decorated with a 10.25-inch central control screen, making the interior style impressive and unique. The dashboard and seats give people a good feeling, too. Let’s take a look. The dashboard of this car presents an avant-garde design style and looks very stable and atmospheric. The car uses a leather/fabric mixed seat, which is wide and thick, and the overall ride feels soft and comfortable.

Next, look at the configuration. RAV4 Rongfang dual-engine E+ is equipped with car networking, driving mode selection, remote control key, Bluetooth key, rear wiper, traction control (ASR/TCS, etc.) and other configurations.

After reading the above description, Xiaobian will make a summary. This car has been introduced almost before, and I believe many users who buy a car have taken a fancy to its comfort and practicality.

The TV series "The Lion’s Reflection on Lai Mao" is being broadcasted. Zhu Yawen, a "walking hormone", is partnered with Yang Zishan, a "pure and restrained". The audience thinks this combination is quite innovative.

It is worth mentioning that "The Lion Reflection of Lai Mao" was filmed in 2018 and finished in 2019. It is not easy to broadcast the works after two years of backlog. However, although it is an "old drama", "The Lion’s Reflection on Lai Mao" is like its title, and the idol drama is full of temperament, and the audience does not feel the obsolescence of the plot.

In The Lion’s Reflection on Lai Mao, the overbearing female president Mu Yat-ching and Qing Liu, who are ignorant, entered the marriage hall because of their relationship with the older generation, but neither Mu Yat-ching nor Qing Liu is as simple as it seems, especially the hero Qing Liu, who is fooling around, not only hides deep affection, but also makes people curious about his experience.

The fate of Qing Liu and Mu Yat Sen started at an early age, and Mu Yat Sen has always played an important role in Qing Liu’s heart. However, after falling into the water as a child and being saved by Qing Liu, Mu Yat Sen was frightened and temporarily forgot Qing Liu, but the floodgate of memory will be opened one day, and the relationship between Qing Liu and Mu Yat Sen will also have a qualitative leap.

The lion’s reflection by Lai Mao is an out-and-out idol drama. No matter the setting of characters or the plot, it is created by the standards of idol drama. However, regarding this idol drama, the audience still feels a little "different" after chasing the drama.

First of all, it is the set-up and story of the play. The overbearing president and silly Bai Tian are generally the standard of idol dramas, but the reflection of the lion on the cat is the opposite. In the play, Mu Yat-sen, played by Yang Zishan, is a real overbearing president. She is worth hundreds of millions, and a girl supports a huge group. She has a crisp and neat style of doing things, which is very feminine.

Qing Liu, played by Zhu Yawen, has nothing to do with playing games in Internet cafes. Even if he goes to work in Mu Yat-sen’s company, he is also arranged in a security position. But Qing Liu is not as simple as it seems. He has an unknown past. Qing Liu has a strong observation ability and a strong force value. He is not as simple as he shows, but his ability has been weakened by him, but he has to pretend to be a weak person, Qing Liu’s role, and the follow-up plot.

On the surface, the marriage between Qing Liu and Mu Yat-sen is for the benefit. However, in the process of continuous getting along, there is still a feeling between Mu Yat-sen and Qing Liu.

In addition to the plot and people’s design, the "otherness" of The Lion’s Reflection by Lai Mao is still in the two protagonists, especially Zhu Yawen. In the minds of many viewers, Zhu Yawen is a "tough guy" and a "strength school", and it is difficult for many viewers to associate him with idol dramas. Since Zhu Yawen made his debut, he has performed many drama works, such as "Crossing the East", "Under the Zhengyang Gate" and ".

Since Yang Zishan’s debut, her works are many yuan. In film and television dramas such as Red Rose, Antarctic Love, Master of Memory, and To Our Dying Youth, Yang Zishan’s performance is still very recognized by the audience. Although Yang Zishan plays the overbearing female president in the drama "The Reflection of the Lion on the Cat", some viewers think that some of them are not in line with Yang Zishan’s temperament, on the whole, the audience still recognizes this role.

After the broadcast of "The Lion’s Reflection by Lai Mao", many viewers who followed the drama also found that the drama had a lot of coding, including Mu Yat-sen’s itinerary and even some place names, all of which were coded. The audience discussed while chasing the drama. "The Lion’s Reflection by Lai Mao" is really one of the dramas with a lot of coding.

After the broadcast, the popularity was good, but the word-of-mouth was mixed. Zhu Yawen and Yang Zishan, the leading actors of The Lion’s Reflection by Lai Mao, have made their debut for many years, and judging from the plot setting of the play, it is not a school play or a youth play. It is not an exaggeration to say that the play is a "middle-aged idol play".

The story of idol drama will be stained with dog blood to some extent. Undeniably, no matter Zhu Yawen, Yang Zishan, He Junxiang, Zhang Shen, Li Guangfu, Liu Xuehua and other actors, their images and acting skills are good, and their acting skills will also add a lot of color to the subsequent development of the story. As a "middle-aged idol drama", "The Lion’s Reflection on Lai Cat" is "different" and innovative.

You can finally play with your mobile phone on the plane. After the news that you are happy and eager to run, the children’s shoes are eager to try. In the past, when flying by plane, mobile phones and other communication equipment were all closed, and short-haul flights were fine. Sitting for more than ten hours was simply boring; Imagine, now that the plane can be connected to WiFi, sitting in the air at a height of 100,000 meters and brushing Weibo and friends circle is a kind of feeling. Keeping in touch with friends on land at all times is not a word "cool".

　　Passengers can use their mobile phones in the air, provided that "airplane mode" is turned on and they take a flight with WiFi service. However, according to the friends who have experienced airplane WiFi, there is nothing wrong with it except the slow network speed. Obviously, there is a network but you can’t open the webpage. You only have to look at it in a hurry. Smart as Xiaobian, downloading a sogou mobile browser with a fast Internet thief in your mobile phone will be a perfect solution!

　　Sogou mobile browser has a powerful kernel of high-speed Internet access, which can open web pages faster, and can also open or refresh pages quickly under the condition of poor air network signal. In fact, whether on land or in the air, what we are most afraid of when surfing the Internet is getting stuck as a dog. After loading for a long time, we see a blank, which makes us feel sour. Since we can’t make the network signal on the plane stronger, let’s do it ourselves.

　　If you are bored, you can pass the long journey by reading novels with sogou mobile browser. It doesn’t matter if the internet speed is slow. sogou Mobile Phone Browsing Network supports downloading novels offline. Before boarding the plane, you can choose a few interesting novels to download, and you can read them without internet.

　　Sogou mobile browser can also act as your free "translator". The neighbor is a foreigner, and people greet you warmly and talk to you. If your English is so bad that you are ashamed to open your mouth, turn on the sogou mobile browser and use the "dialogue translation" function. Speak to the mobile phone, and the Chinese and English characters will be displayed side by side on the screen, and the sound can be played, so that the Chinese-English translation can be realized quickly and accurately, and the "chat" mode will be started in each sentence. In addition, sogou mobile browser has many translation methods, such as AR real-time translation and photo translation. I can’t understand the English magazines on the plane. Scan them with AR real-time translation function, and the translation results will be displayed on the mobile phone screen. Or turn on the photo translation function to take a photo of the magazine page, and the translated text will be displayed on the photo. At the same time, you can translate the specified content by extracting some text, so that you can understand the original English meaning in seconds.

　　In the era of mobile phones, you may miss a lot of things if you don’t surf the Internet for hours. Now, I can finally fly without turning off my cell phone, and I won’t miss important things and work by plane.

For most people, the mention of cars from 4S shops is just the beginning, and the cost of car maintenance in the later stage is a big deal. Can today’s talk help us save some money in the future? Let’s take a look with the editor.

Let’s take a look at the appearance of the dark blue SL03 first. The front shape of the dark blue SL03 looks softer and very recognizable. With simple headlights, it is very recognizable. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing, etc. Come to the side, the body size of the car is 4820MM*1890MM*1480MM, the car adopts fashionable lines, the side circumference presents a young and fashionable design style, with large-sized thick-walled tires, the overall visual effect is very individual. In terms of the rear, the overall shape of the dark blue SL03 rear echoes the front of the car, and the taillights look very calm, creating a good aura.

In the dark blue SL03, the interior shape has taken a unique route, and the overall design atmosphere is still relatively in place. The steering wheel design of the car is very fashionable and generous, equipped with functions such as manual up and down + front and rear adjustment of the steering wheel, which feels good. Let’s take a look at the central control. The car is equipped with a hard touch LCD central control screen, which makes the interior style impressive and looks dignified. Finally, let’s take a look at the dashboard and seats. The car is equipped with a sharp dashboard, which creates a sporty atmosphere. The car uses a mix of leather/fur materials to match the seats, which are wide and thick, and the overall comfort is good.

The dark blue SL03 matches the gearbox, 160KW, 320N.m, and the power performance is good.

The size of the rear compartment of the dark blue SL03 is in line with its home positioning, the storage space for family travel can be satisfied, and the space flexibility is excellent. In addition, the car is equipped with brake anti-lock braking (ABS), LED daytime running lights, brake assistance (EBA/BAS, etc.), braking force distribution (EBD), traction control (ASR/TCS, etc.) main driver airbag, passenger seat airbag, side aircurtain, front side airbag and other safety configurations.

After reading the above introduction, let’s make a summary. The car introduced today is not only eye-catching in terms of space, but also has reached the mainstream level in various configurations, and the driving experience and space experience are not picky.

　　BEIJING, Beijing, July 14 (Reporter Li Jinlei) When the pension increase will be put in place this year is a common concern of retirees. The reporter from Zhongxin. com (WeChat WeChat official account: cns2012) found that Shanghai has taken the lead in raising pensions and distributing them, while Beijing, Tianjin, Zhejiang and other places have revealed the distribution schedule, which is expected to be in place by the end of September.

　　At present, only Shanghai pensions are paid in place.

　　The Ministry of Human Resources and Social Security and the Ministry of Finance issued the Notice on Adjusting the Basic Pension for Retirees in 2016 in April this year. From January 1, 2016, retirees from enterprises, institutions and institutions who have gone through retirement procedures according to regulations and received basic pensions on a monthly basis will raise the basic pension level, and the overall adjustment level will be about 6.5% of the monthly basic pension for retirees in 2015.

　　According to the requirements, all regions shall, in accordance with the deployment of the State Council and the actual situation in the region, formulate specific implementation plans, report them to the Ministry of Human Resources and Social Security and the Ministry of Finance for examination and approval, and promptly organize their implementation, so as to distribute the adjusted and increased basic pension to retirees as soon as possible.

　　Now, the time has entered mid-July, and the reporter of Zhongxin. com noticed that at present, except for Shanghai, which has issued a specific plan for pension adjustment, the adjustment plans of other provinces have not yet been introduced.

　　More disclosure of pension payment schedule

　　Although the adjustment plans of most provinces have not yet been introduced, some areas such as Beijing, Tianjin and Zhejiang have revealed the timetable for pension payment to the society through various forms.

　　Xu Xi, director of Beijing Municipal Bureau of Human Resources and Social Security, said on the 12th that Beijing will continue to increase pensions for enterprise retirees this year. The increased pensions will be reissued in January this year and will be paid in place at the end of September.

　　Tianjin Municipal Bureau of Human Resources and Social Security recently revealed in response to a question from a netizen in the local media that the current pension capital increase plan is in the process of approval and is expected to be issued at the end of September.

　　The Zhejiang Provincial Department of Human Resources and Social Security also said in its reply to the netizen’s consultation in official website that according to the deployment requirements of the state, the provincial party committee and the provincial government, the Zhejiang Provincial Transfer Plan has been submitted to the Ministry of Human Resources and Social Security and the Ministry of Finance for examination and approval, and will be organized and implemented after approval, and it is expected to be distributed in place before the end of September.

　　Anhui Provincial Department of Human Resources and Social Security revealed in its reply to netizens’ consultation in official website that since it is the first time this year to co-ordinate arrangements for government institutions and enterprise retirees to adjust the basic pension synchronously, the policy is complicated, and the Department of Human Resources and Social Security and the Provincial Department of Finance will, in accordance with the requirements of national deployment, draw up an adjustment plan for pension benefits in Anhui Province on time, submit it for approval according to procedures, and organize its implementation in due course.

　　Not every retiree’s pension has increased by 6.5%.

　　It is reported that this pension adjustment is the first time to adjust the treatment according to the basic pension adjustment method since the reform of the endowment insurance system of government agencies and institutions on October 1, 2014. It is also the first time for retirees from enterprises and institutions to adjust the treatment simultaneously. It is estimated that more than 85 million retirees from enterprises and more than 17 million retirees from government agencies and institutions will benefit, and a total of more than 100 million retirees will benefit.

　　It should be noted that Jong Li, spokesperson of the Ministry of Human Resources and Social Security, said at the press conference in the first quarter of this year that the adjustment level of about 6.5% is the overall level of adjustment of retirees’ treatment in enterprises, institutions and institutions, not that retirees in enterprises and institutions are adjusted at the rate of 6.5% based on their respective pension levels, not to mention simply increasing the pension by 6.5% for every retiree.

　　Jong Li pointed out that due to the differences in economic development levels in different places, and the reform of the endowment insurance system in government agencies and institutions has just started, this adjustment of basic endowment insurance needs to fully consider the balance between enterprises and government agencies and institutions, the balance between regions, and the convergence of treatment adjustment methods before and after the reform of government agencies and institutions. Therefore, the specific adjustment methods of local enterprises and institutions may be slightly different, and for individuals, there will be a certain gap in the actual adjustment level due to factors such as different payment years or working years and different pension levels.

　　The reporter from Zhongxin. com noted that the adjustment plan in Shanghai shows that for enterprise retirees, the 80 yuan will be increased every month, and then the 2.5 yuan will be increased every month according to the payment period (including deemed payment period), and then the basic pension I received in December 2015 will be increased by 2.5%. For retirees from government agencies and institutions, the 80 yuan will be increased per person per month, and the average pension of similar personnel will be increased by 4.5%. In addition, among the above-mentioned retirees, before December 31, 2015, women aged 60 or above and men aged 65 or above will receive a monthly 20 yuan.

1905 movie network news Recently, the film held its premiere in Quanzhou. The film won unanimous praise in the industry for its eloquent, tearful parent-child lines and exquisite interpretation of many old dramas. It is reported that the film will meet the audience in the near future!The film is adapted from the online movie "Han Dad", which tells the touching story that Liu Afu learned that he was seriously ill and decided to take his adopted daughter Liu Xiaohua on a journey to find relatives.

"Dad’s Lies" was directed by a young director, with the vice chairman of the TV Production Committee of China Broadcasting Federation, a senior film producer and a national first-class director as artistic directors, a famous playwright and a national first-class director as literary directors, Yang Ping as producer and chief producer, and Xie Huabin as producer, and a number of old opera bones including leading actor, starring actor, Zhu Shuoran, and special actor joined in.

As a national first-class actor, Hou Tianlai won the Golden Phoenix Award of the 16th China Film Performing Arts Association. In recent years, his performances in the series in the name of people and State Secrets have left a deep impression on the audience. This time, the audience can see the role of Hou Tianlai as a simple, kind and heroic father. I believe that "Dad’s Lies" will once again refresh the film to reach the height of the soul.

The warm realistic film "Dad’s Lies" has aroused high praise in the industry, and social issues such as left-behind children have attracted attention.

Parent-child genre films have always been praised for their warmth, tears or the tacit understanding between parents and children. Parents’ selfless love and strong influence on their children will run through their lives, and the power of raising and accompanying them will moisten their hearts like a trickle. From the early days to the recent years, the audience can have a strong resonance.

On this basis, "Dad’s Lies" has also added social issues such as abandonment, trafficking, and left-behind children, which makes the film show the difficult plight of the bottom people’s lives at the same time. In the warmth of human feelings, the mutual snuggling between relatives is more precious as gold!

At the premiere of the film, La Peikang, vice chairman of China Film Association, senior film producer, former chairman of China Film Co., Ltd., vice chairman of China Broadcasting Federation TV Production Committee, senior film producer and national first-class director Jiang Ping, president of China Film Criticism Society Rao Shuguang, president of China Children’s Film Society, national first-class director Huang Jun, director Zhang Yinghui of Fujian Film Bureau and other industry authorities and leading experts gave high praise, praising the film story for touching people’s hearts and arousing deep resonance among the audience. The real problems expressed behind it are even more thought-provoking.

Yang Ping, the producer and chief producer, also shared his original intention of making this film: "Carefully making this cinema film is not only to make a film with ornamental and artistic value, but also to inspire people to resonate and pay attention to social problems such as left-behind children and child trafficking."

Dad’s Lies conveys the great love of the world and focuses on Quanzhou’s cultural and regional customs.

There are many fragments and lines in "Dad’s Lies" that show the simple daily life of the general public. These scenes full of fireworks are also calling on everyone to convey love and care through actions and jointly create a warm and harmonious society.

Director Yang Musheng revealed that although the film was adapted from "Han Dad", there are many differences in the specific plot. "Dad’s Lies" makes the elements of good and evil more prominent by increasing story clues and enriching characters’ personalities. The sharp contrast between the two forms great tension and pushes the story forward in ups and downs. The purpose is to drive more audiences to feel the true love of the world, and at the same time, to explore human nature in a deeper level together.

Surprisingly, the film was shot in Quanzhou and Taining, Fujian Province. Quanzhou is one of the first national historical and cultural cities, the first East Asian cultural capital, and the only world multicultural exhibition center recognized by the United Nations. "Dad’s Lies" was filmed with Minnan culture, Haisi culture, intangible culture and Danxia landform and natural landscape in Taining. Many Quanzhou landmark buildings, such as West Tower, Fuwen Temple, Linzhangmen and Zhengchenggong Park, also appeared in the film, aiming at showing Fujian’s regional scenery and strong humanistic customs in multiple dimensions.

The creative team hopes to spread Quanzhou’s excellent traditional culture through this film, and at the same time, attract peers in the industry to create more film and television works that highlight China’s traditional aesthetics, spread contemporary China values and are rich in Quanzhou cultural elements.

Text | Lishi Business Review Jin Mei

Yamaha can be described as a master of cross-border. There is a Japanese saying: "Riding Yamaha, playing Yamaha, sitting Yamaha, playing Yamaha, listening to Yamaha, and living in Yamaha". Even the second-time star Tianyi Luo is from Yamaha.

Yamaha piano has an overwhelming global market share of 32%.

It has also been in a leading position in the world in commercial fields such as audio-visual products, information technology, new media business, furniture, auto parts, special metals, music education and resorts.

Can take root in many fields, what is the biggest difference between the king of cross-border and the ticket player? What is the enlightenment of Yamaha motorcycle’s failure from its birth to its being knocked down by Honda with a heavy punch?

1. Yamaha molding

In 1887, the American organ, which was regarded as a treasure in Hamamatsu Normal Primary School, suddenly stopped ringing, and the principal found Torakusu Yamaha (hereinafter referred to as Yamaha): "High-end medical equipment can be repaired, so why don’t you also repair the organ?"

As the son of the samurai in charge of astronomical affairs in the Tokugawa shogunate, Yamaye has been associated with the most advanced western equipment in Japan since childhood. When he grew up, he went to Nagasaki to learn how to make western clocks from foreigners, and later he was responsible for the maintenance of top equipment in a medical device manufacturing shop. In order to subsidize the family, Shanye also works part-time as a watch repairer and rickshaw puller.

He agreed to repair the organ without hesitation. He not only repaired the organ, but also figured out its internal structure. "Does such a thing still need to be imported from the United States?" Yamaha leaves some disdain.

After the headmaster told about the scarcity of the organ in the Japanese market, Yamaha was moved: this organ, which costs $54, actually costs $3. He decisively pulled the decorator Kazuo Kizaburo and decided to carve another one.

After 63 days, Japan’s first domestic organ was born!

Ambitious Yamaha and his companions, carrying this organ on a pole, crossed the Hakone Ridge on foot and came to the Music Research Institute in Tokyo (now Tokyo Art University) to be appraised by top experts.

"It’s just like an organ, and the sound is not in tune at all!" The teacher’s sharp evaluation gave Shanye a pot of cold water.

Fill whatever you lack! He got into the classroom directly as an auditor and learned music theory. After a month of hungry and sleepless study, Shanye returned to Hamamatsu and got into the laboratory.

This time, his reborn organ was affirmed as "a substitute for imported organ". Since then, the belief of "self-sufficiency and pursuit of the ultimate" has been written into the soul of Yamaha.

Organ orders soon flew from all over the country, and four years later his organ was even sent to Southeast Asia. In 1897, YAMAHA Co., Ltd. (Yamaha) with a modern assembly line was established.

Shanye, who just had more money, began to wonder: "What does the best piano in the world look like?" In 1899, he spent five months alone in the United States, stealing from three most famous piano factories in the United States. This time, he learned the subtle and complicated relationship between good products and good materials.

To build the best piano in the world, we need the most suitable materials and the most perfect combination. He believes that the piano factory in the United States must not have done it to the extreme.

Back in Japan, employees of Shanye organization combined all the components of wood and piano production in the world respectively and tried again and again to find the best solution. In 1900, the first Japanese upright piano was born in Yamaha. In 1902, Yamaha made the first Japanese grand piano.

In addition to the ultimate product research and development, Yamaha has established a world-renowned quality management system for Yamaha in order to ensure the excellent quality of every product, so his organ and piano have won numerous awards in Japan.

Shanye understood that his piano was not only the best in Japan, but also the best in the world, so he sent it across the ocean to the United States. In 1904, Yamaha Piano won the honorary prize at the World Expo in St. Louis, USA.

Since you are proficient in music theory, understand the world wood, and have exquisite manufacturing technology, you should make the best use of it and make the best use of it. The manufacture of guitar, violin, cello, harmonica, drum set and jazz drum came naturally, and Yamaha became the absolute leading brand in the field of musical instruments, and a small music empire was born.

The cross-border thinking of Shanye has not been limited by the industry. With the increase of musical instruments, Yamaha’s knowledge of wood is more and more profound, and its woodworking technology is far ahead. In order not to waste core skills, Yamaha opened a high-end wooden furniture production line in an instant.

In 1916, Torakusu Yamaha died at the age of 65, but his pursuit of the ultimate product, relying on the core competence and the bold and diversified ideas of market demand, and his thorough research spirit in the technical field became an important spiritual wealth of Yamaha.

In 1930, based on the accumulation in the field of musical instruments, Yamaha founded the world’s first sound laboratory. Based on the experience of making electronic organ, Yamaha mastered the digital signal processing technology and began to produce routers. Outside the furniture business, Yamaha began to build houses and even created a "Yamaha Resort".

2. World hegemony

Yamaha did not stop on the road of pursuing the ultimate.

To become a top enterprise in the world, it is necessary to complete the transition from production to manufacturing. Yamaha is no longer satisfied with following the leader, but building products ahead of the times.

The most advanced product comes from the undiscovered market demand, which is hidden among the top musicians in the world. Yamaha keeps sending technicians to Europe and America and setting up a "monitoring station" in London, so as to know the unknown needs of musicians through the latest and most powerful music technology, and thus stay ahead of the market.

To become a top musical instrument brand, only height is not enough, but also a huge mass base is needed. If you want to produce more pianos, you need to get rid of the shackles of German pianos made by technicians’ experience and feelings, and standardize mass production. In the almost crazy exploration of Yamaha’s staff, Yamaha finally overcame this technical problem and laid a good foundation for winning the world dominance of piano production.

But how can ordinary people have an impulse to buy expensive pianos?

Although the piano is like a duck to water in an elegant concert, it has been difficult for the piano to enter the families of ordinary people for nearly ten years. Known as Yamaha’s "father of revival", Mr. Kawakami Genichi thoroughly thought about this and decided to take the initiative.

He not only made the Japanese family’s piano popularization rate reach the first place in the world, but also established Yamaha’s undisputed dominance in the music market with novel ideas.

Why don’t parents buy pianos? There are only two difficulties: expensive price and difficult to find and expensive piano teachers. Kawakami Yuanyi thought of a good solution. For those prospective users who stopped playing the piano because of the price, he offered the installment loan opportunity. He has better plans for those customers who haven’t made up their minds yet.

He established a piano class, and parents only need to save a special piano fund, so their children can learn piano for free. In five years, the number of students has reached more than 20 thousand. This not only enabled Yamaha to lock in prospective families who can afford to buy pianos in Japan, but also formed a financial closed loop of one deposit and one loan. More importantly, piano culture took root in Japan through free training.

In this way, he established a huge piano root system in the impoverished Japanese market. Since then, he has also opened piano schools to the United States, Canada, Mexico, Germany, France and other countries and regions. After decades of exploration, a complete education and training system has been formed. His courses range from kindergarten music club to full-time training courses, from low to high, and include all users.

In order to give users a sense of purpose, Yamaha has also organized three important international music festivals to raise awareness and discover talented young people. These selected people have naturally become loyal followers and brand communicators of Yamaha.

Engineers like Yamaha "crazy" will certainly not stop at mass piano production. In 1950s, Yamaha invented the world’s first electronic organ. Later, the company developed the world’s first fully transistorized new musical instrument. Yamaha combines the world musical instruments with cutting-edge technology, and at the same time, it also establishes its dominance in the world music field.

3. Diversified love and pain

From musical instruments to building furniture and houses, and from musical instruments to mastering the world’s cutting-edge technology, Yamaha, which pursues the ultimate, has reached its peak in many fields and successfully attracted the attention of the Japanese government.

In the 1950s, the Japanese government commissioned Yamaha to repair the propeller of aircraft. After it was repaired, they borrowed an airplane engine for testing, but the engine always broke down and became a doctor after a long illness. Yamaha also mastered the manufacturing technology of the engine.

After Japan surrendered in World War II, the defeated Japan was abolished, including the aircraft manufacturing industry, and all the business in the Yamaha aircraft field was shut down. With the economic downturn in Japan after World War II, people’s lives are no longer comfortable, and the demand for entertainment is getting lower and lower. Yamaha needs a new cash cow business.

Kawakami Genichi soon found a solution. Since people have no money, they can do some business that can help the public save money within their own ability. After some research, Sichuan Shangyuan took a fancy to the booming cheap transportation solution-motorcycle business.

On the basis of imitating the famous car "RT125" of DKW company in Germany, Yamaha applied the technology accumulated in the field of aircraft and engines to motorcycles. This time, it took Yamaha only eight months to drop a thunder in the motorcycle field.

Just over a year later, in February 1957, Yamaha Company produced the "YD-1" racing motorcycle at a speed that shocked the world. The engine of this brand-new model is a two-cylinder 250cc model, and it is completely original by Yamaha, Japan. In 1958, this car became the first Japanese motorcycle sold in the United States.

Since 1959, Yamaha’s overseas expansion strategy has been formally implemented, and the first overseas production base in Mexico has been formally established. Subsequently, Indian factories, Dutch companies, Brazilian companies, Canadian companies, American companies … More and more countries and regions on the world map have Yamaha’s footprints.

After more than ten years of hard work, Yamaha has grown into one of the few motorcycle companies in Japan. Moreover, Honda, the leader of the Japanese motorcycle market at that time, was focusing on the automobile business and overseas market expansion, and had no time to take care of the motorcycle market. Yamaha found a strategic opportunity to dominate the Japanese market.

In 1970, Honda’s sales were 3: 1 ahead of Yamaha, which had only 18 models and Honda had 35 models. By 1979, it had become 1.4: 1. In 1981, both of them accounted for about 40% of the Japanese motorcycle market, almost the same, with 63 models.

In the face of gratifying achievements, in 1982, Yamaha launched what was called "the most cruel competition in modern Japanese industry" to Toyota in an attempt to cut the gordian knot and harvest Toyota’s market. Yamaha decided to borrow money to build a factory with an annual output of 1 million units, surpassing Honda’s output of 3.8 million units with an annual output of 4 million units and becoming the runner-up in the world motorcycle market.

Yamaha’s war drum soon reached Toyota’s ears, and it decided to give Yamaha a little color to see. On the surface, Honda continues to stabilize the overseas market, but secretly increases its horsepower to develop new products, consolidate its sales network and strengthen the relationship with dealers, waiting for Yamaha to continue to expand and wait for a fatal blow to Yamaha.

Yamaha, which mistakenly thinks that it is still in the window period, continues to expand its production capacity in a big way, and even turns a blind eye to the crisis that it is almost unable to develop new products because of the financial drag in the expansion, and the products are outdated in the face of the general trend of lightweight and feminization.

Yamaha’s new factory has been put into production! Just as it jumped to the top and was ready to sweep the market with overwhelming products, the dormant Honda suddenly jumped up and knocked it down with a heavy punch.

Honda, which has been entrenched in the field of motorcycles and automobiles for many years, decisively reduced the price of all models by more than one third! Honda has also introduced 81 new models one after another, and eliminated 32 old models, which has a brand-new image among consumers.

Faced with Honda, which has plenty of food and grass, Yamaha is unable to fight back.

In 1983, Yamaha’s motorcycle market share dropped from 37% to 23%. In that year, sales directly halved, accounting for half of all motorcycle stocks in Japan. Coupled with the subsequent economic recession in Japan, banks have stopped lending to Yamaha.

Yamaha is riding a tiger, the company is on the verge of bankruptcy, and its president, Chuan Shangyuan, resigned. Honda was unscathed. The snipe and clam compete for the benefit of the fisherman, and Suzuki also took the second throne in the Japanese market.

Fortunately, returning to the "music" business has restored Yamaha’s deteriorating business performance. Different from the experience of the motorcycle market, Yamaha has achieved fruitful results in diversified expansion in other fields.

Engines can make motorcycles, and of course cars and yachts. In the process of building yachts, Yamaha mastered the manufacturing technology of FRP, which can be used to make bathtubs and swimming pools, so Yamaha successfully entered the bathroom industry.

Because of the research on materials, Yamaha began to manufacture golf clubs, tennis rackets, bows and arrows and snowboards. Often dealing with water treatment, it has started a water purifier. At the same time, because of the study of algae reproduction, it entered the biochemical field and made a cell picking and imaging system.

So Yamaha has the name of the most unprofessional enterprise and the most cattle cross-border.

4. Conclusion

As Steve Jobs said: "If you do one thing and it becomes quite good, then you should do other things instead of staying stagnant for a long time, as long as you figure out what the next step is."

The core competitiveness of Yamaha, which has been constantly crossing the border from musical instruments, is its leading technology. It has in-depth study of direct materials, top-notch production skills and cutting-edge technical advantages. Its decades of deep cultivation in these fields, like Apple’s "ios system", is a moat for Yamaha’s cross-border success.

Yamaha, which has no centuries-old tradition of exquisite handicraft industry, coincides with the vigorous tide of industrialization. It can promote the advanced manufacturing system without any historical burden, and ensure that every penny of itself is used to produce high-quality products and bring higher marginal benefits.

In the electronic era that followed, Yamaha, without historical burden, naturally accepted it with an open mind and established its leading position in the industry in one fell swoop.

Every time it crosses the border, it is not to follow the trend or simply imitate, but to expand its core competence to the unsatisfied market and turn it into products that consumers need, thus achieving a natural success and ensuring the durability of business expansion.

Why did the invincible Yamaha stumble in the motorcycle market?

Relying on technological advantages to do diversified business development can obtain extremely high product potential, just like the industry shock brought by Yamaha’s first motorcycle. But leading in product and technology and leading in market share are two concepts.

Yamaha musical instruments can’t sit firmly on the top of the world if they only have products and don’t have industrial facilities such as classrooms and industry competitions all over the world. With the rapid development of the industry, products can conquer the world, but once the competition in the industry intensifies and the development potential is gone, these shortcomings will become fatal, which is the stumbling block of Yamaha motorcycles.

Relying on the core technology, Yamaha has gained advantages in many products, and it has to be said that it is a successful crossover. But from another point of view, unlike Apple’s deep cultivation around its core users and ios system, Yamaha, which has expanded along the core technology, has no clear user portrait, which makes it still feel like a duck to water in the Japanese market, but in the world market, it is inevitable to miss more brand opportunities because of strategic out-of-focus.