After the peak of mycoplasma pneumonia in children, adults started again? Special reminder from experts

At the specialist clinic of respiratory and critical care medicine in Shanghai Tenth People’s Hospital, Aunt Zheng, who is over 60 years old, just walked for a while, her face turned slightly red and she was a little wheezing. "I came back from a trip a few days ago and started to have a fever and cough." Three days ago, she went to the emergency room and was diagnosed with mycoplasma pneumonia.
In the outpatient department of the hospital, there are still many patients whose families have been "recruited", with fever and cough, and in serious cases, they have been hospitalized because of pneumonia. After the peak of mycoplasma pneumonia in children, adults also started?
Song Xiaolian, chief physician of the Department of Respiratory and Critical Care Medicine of Shanghai Tenth Hospital, said that the infection situation of adults and children is basically synchronous, and the data of both of them have declined slightly at present. The temperature has plummeted these days, so keep warm and beware of a possible new round of respiratory diseases.
Elderly patients have fever, cough and pneumonia after returning from tourism.
On November 14th, an "old patient" came into Song Xiaolian’s expert clinic. Three days ago, Aunt Zheng went to the emergency room because of fever and cough. The examination showed that it was mycoplasma pneumoniae infection, which caused lobular pneumonia and asthma.
After two or three days of infusion treatment, her fever has gone down, but the symptoms of cough and asthma have not been effectively alleviated. Worried about the aggravation of asthma, she quickly hung up the expert clinic she had seen before.
Aunt Zheng had asthma since she was a child. She wanted to travel, but she was afraid of asthma attack. She never dared to leave Shanghai. Seven or eight years ago, after minimally invasive interventional surgery under bronchoscope, her asthma has been well controlled and her overall physical quality has been greatly improved. So she often goes out to visit great rivers and mountains and has not been hospitalized for asthma for several years.
Some time ago, she went out for another trip, but she didn’t expect to be "recruited" when she came back. At first, I had a slight fever, and then I kept coughing, and I even gasped when I walked a little faster. After a detailed examination by the doctor, she was hospitalized for a period of time.
Among the patients who came to see a doctor in the near future, many families have been "recruited" and found to be mycoplasma pneumonia after examination.
In the outpatient clinic, as soon as Ms. Liu came in, she told the doctor, "My old man and children coughed and had a fever a few days ago, and they just happened, so I started again."
Song Xiaolian introduced that, generally speaking, Mycoplasma pneumoniae infection is not as severe as the systemic symptoms of influenza, and the symptoms of upper respiratory tract are not as obvious as the common cold, especially cough and sore throat. In the early stage, it is irritating dry cough, and in the later stage, it will appear white sticky phlegm, which will develop into mycoplasma pneumonia in severe cases, especially for the elderly and children who have difficulty in expectoration, and it is easy to cause lobar pneumonia due to phlegm embolism blocking the airway.
After the peak of mycoplasma pneumonia in children, adults started again?
Not long ago, the topic of "mycoplasma pneumonia in children" frequently appeared in hot search. Affected by mycoplasma pneumoniae, influenza virus, adenovirus and other common pathogens in autumn and winter, in the past two months, the pediatrics of various children’s specialized hospitals and general hospitals in Shencheng continued to explode, especially children with mycoplasma pneumonia occupied more than 80% of the beds in the children’s respiratory ward.
Recently, the number of fever clinics and emergency departments in major children’s specialized hospitals in Shanghai began to decline. The number of fever clinics and emergency departments in Shanghai Children’s Medical Center affiliated to Shanghai Jiaotong University School of Medicine has dropped by 40% compared with the peak at the beginning of the month.
After the peak of mycoplasma pneumonia in children, the concern about adult’s "recruitment" has been increasing. Have adults also begun to enter the peak of infection?
Song Xiaolian said that in fact, the infection situation of adults and children is basically synchronized. Many adult patients have children at home. After the children are infected, they are transmitted to other people in the family, and some are infected after going out to play.
"At present, both adults and children have declined slightly. According to the data, when there was no respiratory epidemic, our daily average number of general outpatients was about 180, which was more than 300 at the peak some time ago, and now it is more than 260 after the peak falls. Generally speaking, compared with adults, children have a higher proportion of pneumonia and have more severe symptoms of high fever. Of course, some patients may have negative mycoplasma antigen antibody test, but the symptoms and images are typical and can still be treated empirically. "
Mycoplasma pneumoniae is a very common pathogen of respiratory tract infection, which exists all the year round, with a small fluctuation every few years, and there are also sporadic cases. Like other respiratory diseases, autumn and winter and seasonal weather changes are high season. Recently, in addition to the prominent mycoplasma pneumonia, there are also many patients with influenza and common cold in outpatient and emergency departments.
Beware of the new peak of respiratory diseases after the sudden drop of temperature.
These days, the temperature in Shencheng has plummeted, will there be a new round of peak medical treatment? According to Song Xiaolian’s experience, it is indeed possible to see a new peak of respiratory diseases.
Under normal circumstances, there are not many patients who come to see a doctor when the temperature drops, but the number of patients who come to see a doctor after a week of cooling will increase significantly. However, the weather forecast shows that the temperature in Shencheng will increase later this week, and the situation will be relatively better.
"It is expected that patients who come to see a doctor later will have mycoplasma pneumoniae infection, flu, common cold, etc., and may also be complicated with infection, so keep warm when cooling down and don’t catch cold. For the elderly, especially those with chronic bronchitis, asthma or bronchiectasis, cooling often leads to sudden aggravation of diseases, and even respiratory failure in severe cases. Therefore, we don’t advocate that the elderly go out to exercise early in the winter. We suggest going out after eight or nine in the morning. It’s too cold in the morning. If there is air pollution, it is recommended to switch to indoor exercise, and you can do aerobic exercise, breathing exercises, and playing Tai Ji Chuan. "
How to prevent the high-incidence season? Song Xiaolian introduced that Mycoplasma pneumoniae is mainly transmitted by droplets, so wear a mask, wash your hands frequently, and ventilate frequently. Don’t go to crowded places, and don’t have close contact with patients with respiratory diseases to enhance their resistance and keep warm. At present, there is no vaccine against mycoplasma, but other respiratory diseases are also high in autumn and winter. It is recommended to vaccinate against swine flu and pneumonia vaccine.
If you are accidentally "recruited", there is no need to panic. She especially reminded that mycoplasma infection is a self-limited disease. For adults with good resistance, take a good rest, even if they are not treated, they will recover after a while. People with poor immunity and severe symptoms should be treated in time.
It is important to pay special attention to that if people are allergic diseases, such as allergies, asthma, etc., mycoplasma pneumoniae infection is easy to induce intractable cough, so it is necessary to see a doctor in time. In addition, the symptoms of pneumonia in the elderly are often atypical, but the more silent they are, the more serious they are. If the elderly have drowsiness, listlessness, or complications, they should see a doctor in time. (Note: All patients in the text are pseudonyms)
(News Morning News Thoughtful APP)
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Students who implement running App in a university in Wuhan can pass only after running for 30 times.

  Zhongxin. com, Wuhan, November 2 (Wang Youzhe, Lin Xinyi, Fu Chengcheng) Recently, Hubei University of Economics launched a running App among freshmen to juniors. According to the regulations, students who have run for 30 times will pass. For each additional time, the effective score will be added with 3 points until 100 points. If the substitute runner is found, it will be treated as cheating and the file will be recorded.

  Cui Gaoyuan, vice president of the School’s Sports school of economics and management, said that the scores of freshmen and sophomores using App for running and punching cards accounted for 30% of this semester’s sports scores, and juniors can only participate in the physical fitness test if their scores using App for running and punching cards reach the standard of passing or above. Students have at most one exercise record every day, which is related to sports achievements, and the excess part is only recorded but not related to achievements.

  Cui Gaoyuan said that the purpose of linking the punch card score with the final sports score is to encourage students to get out of the dormitory, strengthen exercise, cultivate students’ healthy concept of loving sports and advocating sports, form good exercise habits and improve their physical fitness.

  Students can check the map and choose the best route to the distribution point according to the site conditions. Photo by Huang Siqi

  "I used to exercise very little. Since the school implemented the running APP, everyone is running and unconsciously wants to run two steps." Huang Ziwei, a freshman at the school, said that he insisted on punching cards every day and his running enthusiasm was much stronger than before.

  It is worth noting that the school has also formulated an effective standard for single exercise. Boys should run for 1 km at a time, and the running pace should be within the range of 3-9min/km. If a girl’s running mileage reaches 0.8 km at a time and her running pace is within the range of 3-9min/km, her performance will be effective. Cui Gaoyuan said that the introduction of this regulation is mainly to ensure the safety of students, and secondly to achieve sports effects.

  Huang Siqi, a sophomore in the school of finance, said that under this sports standard, you can complete punching as long as you walk faster. However, she also said that this punching APP has a task nature and may affect the quality of sports.

  In this regard, Cui Plateau said that in the background, every time the APP is used to run and punch in, it is set to "random allocation", in order to reduce or even avoid the phenomenon of running on behalf of others. In addition, the school will also conduct supervision through inspection teams, student reports, and big data comparison analysis. If students are found to have "violation of discipline" such as running on behalf of others, once verified, they will be dealt with as cheating in the exam and recorded. (End)

If you are going to start running, you might as well start with the first 5 kilometers.

5 kilometers is a good distance for people who want to start running.Taking 5 kilometers as the first running goal will not give up because the goal is too far away, nor will it lose motivation because the goal is too easy to achieve.

The distance of 5 kilometers belongs to the goal that you can accomplish with a little effort. You can fully feel the charm of long-distance running at this distance, and the training time will not exceed one hour, and most people can take time to run.

In fact, for those who just started running, the most important thing to learn is how to make your long-term motionless body gradually adapt to training.For most people, as long as they don’t blindly pursue speed and step by step, they can run down 5 kilometers.

When you can run 5 kilometers, you basically have the endurance and physical strength needed for long-distance running. For weight loss, jogging for 5 kilometers basically takes more than half an hour, and the effect is also very good.

Therefore, Lao Wang suggested that no matter what your running purpose is, you can set the first goal as 5 kilometers.

I have done a 5-kilometer running plan before, and it will take 8 weeks to help you gradually transition from running and walking to running 5 kilometers without interruption.

Before starting the plan, there are several points for attention:

1. Training principle: Under the plan of running and walking, gradually reduce the walking time and correspondingly extend the running time. If you feel breathless when running, remember to slow down.

2. If you are over 40 years old and have a BMI greater than 35, or have a family history of heart disease, please consult a doctor first.

3. If your body reaction tells you that the training progress is too fast, you can not rush into next week’s plan, but repeat this week’s plan. Although it takes a little more time, it can minimize the harm and burden to the body and is also the safest way.

4. If the difficulty of the plan is too easy for you and you feel that the progress is too slow, you can go directly to next week’s plan.

The official plan is as follows:

The first week:

For many people, the original intention is to lose weight and promote health, so a large proportion of first runners are heavy people and weak groups. This kind of people’s support system such as muscle ligament and cardiovascular system are still in the initial stage and need to be strengthened, which requires a very careful training plan.

Therefore, it is generally recommended that people who want to start running should start from walking, rather than running directly when they get up. Therefore, our novice junior running plan is to start from walking and transition to running and walking.

Monday: 1. Warm up by walking for 5 minutes; 2. Run for 3 minutes+walk for 2 minutes, and cycle for 20 minutes; 3. Walk for the last 5 minutes to relax.

Tuesday: 1. Warm up by walking for 5 minutes; 2. Run for 3 minutes+walk for 2 minutes, and cycle for 30 minutes; 3. Walk for the last 5 minutes to relax.

Wednesday: rest

Thursday: 1. Warm up by walking for 5 minutes; 2. Run for 3 minutes+walk for 2 minutes, and cycle for 30 minutes; 3. Walk for the last 5 minutes to relax.

Friday: Cross-training for 20 minutes (spinning or elliptical machine)

Saturday: 1. Warm up by walking for 5 minutes; 2. Run for 3 minutes+walk for 2 minutes, and cycle for 45 minutes; 3. Walk for the last 5 minutes to relax.

Sunday: Rest.

Training tips:Try to choose a softer venue, it is best to practice on the plastic track of the playground, and don’t run on the hard cement floor.

The second week:

Slightly reduce the amount on the basis of the first week, so that the body has a slightly buffering process.

Monday: 1. Warm up by walking for 5 minutes; 2. Run for 3 minutes+walk for 1 minute and cycle for 20 minutes; 3. Walk for the last 2 minutes to relax.

Tuesday: 1. Warm up by walking for 5 minutes; 2. Run for 3 minutes+walk for 1 minute, and cycle for 28 minutes; 3. Walk for the last 5 minutes to relax.

Wednesday: rest

Thursday: 1. Warm up by walking for 5 minutes; 2. Run for 3 minutes+walk for 1 minute, and cycle for 28 minutes; 3. Walk for the last 5 minutes to relax.

Friday: rest

Saturday: 1. Warm up by walking for 5 minutes; 2. Run for 3 minutes+walk for 1 minute and cycle for 40 minutes; 3. Walk for the last 5 minutes to relax.

Sunday: Rest.

Training tips:Only by increasing the depth of breathing properly when running can the body’s demand for oxygen be met to the maximum extent. When the depth is strengthened, it is possible to discharge more waste gas and increase the negative pressure in the lungs, thus making inhalation more labor-saving and increasing the inhalation volume.

The third week:

The intensity of this week is higher than that of the first week and the second week. After two weeks of physical preparation, it can generally be completed smoothly.

Monday: 1. Warm up by walking for 5 minutes; 2. Run for 4 minutes+walk for 1 minute and cycle for 25 minutes; 3. Walk for the last 2 minutes to relax.

Tuesday: 1. Warm up by walking for 5 minutes; 2. Run for 4 minutes+walk for 1 minute and cycle for 30 minutes; 3. Walk for the last 5 minutes to relax.

Wednesday: rest

Thursday: 1. Warm up by walking for 5 minutes; 2. Run for 5 minutes+walk for 1 minute and cycle for 30 minutes; 3. Walk for the last 5 minutes to relax.

Friday: rest

Saturday: 1. Warm up by walking for 5 minutes; 2. Run for 4 minutes+walk for 1 minute and cycle for 45 minutes; 3. Walk for the last 5 minutes to relax.

Sunday: Rest.

Training tips:Always run at a relaxed and comfortable speed. Don’t think of training as a competition. You should be able to speak smoothly, even sing, without panting or breathing difficulties. If you can’t do it, you have to slow down.

The fourth week:

The proportion of running is gradually increasing. It should be noted that the overall training time on Saturday is reduced, but the continuous running time is longer, which will prepare for the prolonged continuous running time in the future.

Monday: 1. Warm up by walking for 5 minutes; 2. Run for 6 minutes+walk for 1 minute, and cycle for 28 minutes; 3. Walk for the last 3 minutes to relax.

Tuesday: 1. Warm up by walking for 5 minutes; 2. Run for 6 minutes+walk for 1 minute and cycle for 35 minutes; 3. Walk for the last 5 minutes to relax.

Wednesday: rest

Thursday: 1. Warm up by walking for 5 minutes; 2. Run for 6 minutes+walk for 1 minute and cycle for 35 minutes; 3. Walk for the last 5 minutes to relax.

Friday: rest

Saturday: 1. Walk for 5 minutes+run for 5 minutes; 2. Walk for 5 minutes+run for 10 minutes; 3. Walk for 5 minutes+run for 5 minutes; 4. Walk for the last 5 minutes to relax.

Sunday: Rest.

Training tips:Usually, the breathing rhythm of jogging is to breathe every 2- 3 steps and breathe every 2-3 steps. As the distance increases, the fatigue of the body will gradually increase. At this time, you can slow down to adjust the breathing rhythm and try to make yourself run easily while completing the plan.

The fifth week:

The proportion of running has accounted for the bulk of the overall training, and the single duration is getting longer and longer. This means that your endurance has also been enhanced.

Monday: 1. Warm up by walking for 5 minutes; 2. Run for 7 minutes+walk for 1 minute, and cycle for 24 minutes; 3. Walk for the last 3 minutes to relax.

Tuesday: 1. Warm up by walking for 5 minutes; 2. Run for 7 minutes+walk for 1 minute, and cycle for 32 minutes; 3. Walk for the last 5 minutes to relax.

Wednesday: rest

Thursday: 1. Warm up by walking for 5 minutes; 2. Run for 7 minutes+walk for 1 minute, and cycle for 32 minutes; 3. Walk for the last 5 minutes to relax.

Friday: rest

Saturday: 1. Walk for 5 minutes+run for 8 minutes; 2. Walk for 2 minutes+run for 12 minutes; 3. Walk for 2 minutes+run for 8 minutes; 4. Walk for the last 5 minutes to relax.

Sunday: Rest.

Training tips:Keeping enough water is very important for your running. It is generally recommended to replenish some water every 15-20 minutes during running. If you run for more than an hour, you can drink a little sports drink to replenish your energy. Of course, if you lose weight, you should drink water.

Week six:

This week, the running cycle has been extended to 40 minutes, and there is only one minute of rest. Come on, it is very close to the goal.

Monday: 1. Warm up by walking for 5 minutes; 2. Run for 9 minutes+walk for 1 minute and cycle for 30 minutes; 3. Walk for the last 5 minutes to relax.

Tuesday: 1. Warm up by walking for 5 minutes; 2. Run for 9 minutes+walk for 1 minute and cycle for 40 minutes; 3. Walk for the last 5 minutes to relax.

Wednesday: rest

Thursday: 1. Warm up by walking for 5 minutes; 2. Run for 9 minutes+walk for 1 minute and cycle for 40 minutes; 3. Walk for the last 2 minutes to relax.

Friday: rest

Saturday: 1. Walk for 5 minutes+run for 12 minutes; 2. Walk for 2 minutes+run for 12 minutes; 3. Walk for 2 minutes+run for 6 minutes; 4. Walk for the last 5 minutes to relax.

Sunday: Rest.

Training tips:If a body part is uncomfortable or injured, stop. Don’t try to "run with pain", this is not the time to compete with your beliefs. Even if someone will do this, it is actually the stupidest thing to do. The more you run, the more you get hurt, which will eventually make you have to spend several times to recover.

Week seven:

You can try to complete the 5 km distance for the first time this week.

Monday: 1. Warm up by walking for 5 minutes; 2. Run for 15 minutes+walk for 1 minute, and cycle twice; 3. Walk for the last 5 minutes to relax.

Tuesday: 1. Warm up by walking for 5 minutes; 2. Run for 12 minutes+walk for 2 minutes, and cycle for 3 times; 3. Walk for the last 5 minutes to relax.

Wednesday: rest

Thursday: 1. Warm up by walking for 5 minutes; 2. Run for 12 minutes+walk for 2 minutes, and cycle for 3 times; 3. Walk for the last 5 minutes to relax.

Friday: rest

Saturday: 1. Warm up by walking for 5 minutes; 2. Run 5 kilometers continuously; 3. Walk for the last 5 minutes to relax.

Sunday: Rest.

Training tips:If you feel sore after a certain training, take a day off and the plan can be postponed. This is not a bad thing for your health. Rest is also a part of training, which will effectively prevent you from getting hurt.

Week 8:

Continue to consolidate your training results this week.

Monday: 1. Warm up by walking for 5 minutes; 2, running 3 kilometers, capable of running 5 kilometers; 3. Walk for the last 5 minutes to relax.

Tuesday: rest

Warm up on Wednesdays and Mondays by walking for 5 minutes; 2. Run for 5 kilometers; 3. Walk for the last 5 minutes to relax.

Thursday: rest

Friday: 1. Warm up by walking for 5 minutes; 2. Run for 5 kilometers; 3. Walk for the last 5 minutes to relax.

Saturday: rest

Sunday: Run as you like, or celebrate!

The ultimate goal of this plan is not only to help you successfully complete 5 kilometers, but also to develop good running habits. Lay a solid foundation for you to successfully complete the 10 km, half marathon and full marathon in the future.

How long did it take you for the first 5 kilometers?

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Not all plays and movies can be goodbye mr. loser.

Poster of "Donkey’s Water"


Special feature of 1905 film network Mahua FunAge’s second film, The Water of the Donkey, was released last Friday. This low-cost film, which has no big director, no stars and no special effects, has actually held the first place in the box office, and has been well received. Some people even call it the best domestic feature film this year.

 

After "Charlotte" and "Donkey’s Water", there will definitely be more and more film and television companies aiming at drama adaptation of this IP pond. A few days ago, Rao Xiaozhi’s "Hello, Crazy" just held a final release conference in Peking University Centennial Lecture Hall; Ying Huang’s "French Dinner for Two" also appeared in the project announcement of the Film Bureau in early October, which is likely to become the third film produced by Mahua FunAge; Earlier, it was reported that the drama "Treasure Island Village" co-produced by Lai Shengchuan and Wang Weizhong will also be made into a movie.

Lai Shengchuan, known as the "leader of Asian theater directors", and Wang Weizhong, the "father of Taiwan Province variety", collaborated on "Treasure Island Village"

In the face of a new wave of drama adaptation, we interviewed Zhou Shen and Liu Lu, two directors of "The Water of the Donkey", and Mr. Zhang Chiyu, the screenwriter of Mahua FunAge’s drama "The Iron Fist of Shame" and "The Story of a Prison Friend", to talk about the advantages and sufferings of drama adaptation.

 

Drama and movies have become the most familiar strangers.

Both drama and film are diachronic arts, both lasting about two hours, and the process of adaptation is basically 1:1 presentation. Commercial films are generally arranged in four stages: beginning, turning point, crisis and ending. The most classic drama is also a four-act play, so the rhythm of the two is very similar, and it is easier to realize transformation. From this point of view, it is less difficult to adapt a drama into a film than a literary adaptation, or even less difficult to film a TV series and an online drama.

 

The performance systems of the two schools are the same, and they are divided into two schools: one is the Experiential School of stanislavski in the former Soviet Union, and the other is expressionism in Brecht. The French New Wave movies, represented by Ge Daer, like to break the fourth wall and let the actors perform in front of the camera, which comes from Brecht’s expressionism. Therefore, it is easier to adapt drama to film at the performance level.

 

Director and screenwriter Zhang Chiyu of Mahua FunAge

Dramatic works have experienced the tempering of the stage. Zhang Chiyu concluded that Mahua FunAge’s core creative mode is collective creation and rehearsal audition. This is actually the mode adopted by most drama groups. At the beginning of a work, the director puts forward the general idea, and then all the actors work together to improve it and create collectively. After the script comes out, it has to be rehearsed, revised while arranging, and further improved through internal audition. Zhang Chiyu believes that the rehearsal plays a very important role in promoting the script. "If a book was originally only four points, it can reach at least six points after rehearsal." After a long stage performance, the script is improved day by day according to the feedback from the audience. In this way, the works tested by the audience are put on the big screen, and the success rate is higher.

The adaptation of a drama into a film has to go over more than one hill.

Although there is a natural affinity between drama and film, which makes it easy to transform them, they are two completely different art forms after all, and they will encounter many problems and difficulties in the process of remake.

 

Some drama themes are not suitable for adaptation into movies. For example, the earliest film project planned by Mahua FunAge is actually not Charlotte, but Earl of Wulong Mountain. However, this drama does not quite conform to the structure of genre films, and the content involved is sensitive and easy to fail the review. For example, the heroine is a transgender, the first half is a man, and the second half is a woman, which is not suitable for adaptation into a movie.

 

The influence of Earl of Wulongshan once spread to CCTV.

Drama emphasizes hypothesis, while film emphasizes realism. As Zhou Shen said, "Some things are true on the stage of drama, but they are not true in front of the camera of the film." Therefore, the stage is more inclusive, and the exaggerated burden and crazy creativity will not make people question. For example, in "Shameless Iron Fist", the heroine played by Mary came out of the toilet, which the audience might not accept in the movie. Therefore, in the second half of the film, some crazy plots were deleted to make it closer to reality. Therefore, hypothesis is often the primary problem to be overcome in the process of adapting drama into film.

 

Movies adapted from drama are often weak in lens and editing, and the "film sense" is not very strong. There are similar problems in "Charlotte" and "Donkey Water", which rely too much on fixed shots and scene scheduling, and are immature in the use of shots and clips, and only stay at the narrative level. All this needs to be overcome by the director’s accumulation of shooting experience and long-term exploration.

Facts have proved that from drama to film adaptation, love and hate are in an instant.

1. The Water of the Donkey (2016)

Zhou Shen and Liu Lu graduated from Chinese opera directing, and their major dramas include If I’m Not Me, Water from the Donkey, Biography of Van Gogh and so on. The water of the donkey was originally a movie outline created by them in 2010. Because of infringement, Zhou Shen and Liu Lu arranged the water of the donkey into a drama in order to make it meet the audience faster. Unexpectedly, it became an instant hit in the commercial drama circle, gained a good reputation and box office, and was staged in Chaoyang 9 Theater for five consecutive years.

 

Director and screenwriter Zhou Shen and Liu Lu of the film "The Water of the Donkey"

Zhou Shen and Liu Lu never gave up the idea of making "The Water of the Donkey" into a movie. They took the script to many film companies, but they didn’t make it because of their insistence on their works, and the most serious one almost went to court. Finally, I chose to cooperate with Mahua FunAge because Mahua is very tolerant in creation and has a high tolerance for creators. However, compared with the IP of Mahua, the film is too cold and has no popular commercial elements at present. Therefore, although Mahua has great confidence in it, it does not have high box office expectations, and it is not expected to achieve the box office results of goodbye mr. loser.

 

The film adaptation of "The Water of the Donkey" should be regarded as relatively successful. The second half of the drama is a little long, and the whole stage is almost out of control, getting crazier and darker, which makes the audience breathless. These problems have been solved in the film, and the media transformation of the original drama actors has been completed well, although the photography and editing of the film need to be strengthened.

2. goodbye mr. loser (2015)

Mahua FunAge was founded in 2003, and his first work is "I’ll give you a twist if I want to eat", starring He Jiong and Nana. Until the Earl of Wulong Mountain in 2011, Mahua gradually formed its own comedy style and brand. At the end of each year, Mahua will launch a New Year’s comedy, and their works are between traditional drama and movies: they don’t follow the classic "three unifications", and they frequently hide behind the scenes and change scenes, which is somewhat similar to the transitions and editing of movies. This makes their works more suitable for film adaptation.

 

Goodbye mr. loser directed by Yan Fei and Peng Damo.

Yan Fei and Peng Damo first wrote "Charlotte" just to make a movie. Unexpectedly, it has become the most successful drama of Mahua, which has reached the 33rd round in Beijing and has also toured many cities in China. Although the film version of "Charlotte" rose suddenly and won a great victory last year, its shortcomings are also very obvious. Most people who have seen the drama think that the film version is not as good as the drama version. The main reason is that the film has simplified many details, which makes the plot in the second half of the film not coherent enough and looks a bit like a sketch.

 

3. Gorgeous Office Workers (2015)


The Gorgeous Office Worker, which was released last year, was adapted from Lin Yihua’s musical Life and Survival of Gorgeous Office Workers. Lin Yihua is the most famous drama director in Hongkong, and his main work is the adaptation of Four Great Classical Novels. The film version is directed by Du Qifeng, starring Zhang Aijia, Chow Yun Fat, Eason Chan, Tang Wei, etc. Zhang Shuping contributed gorgeous dance beauty and costumes, while Tayu Lo was responsible for original music. However, the luxurious lineup and hundreds of millions of investments only brought in less than 50 million box office.

 

The main reason is that the film fails to deal with the relationship between the assumption of the stage and the realism of the film. "Workplace", which is very realistic and suitable for adaptation into a movie theme, has been turned into a staged musical by the director, with symbolic characters, ritualized songs and dances, and conceptual scenes, and there is no real scene at all. All of them are filmed in the shed, and with the performances of actors sometimes dubbing and sometimes lip-synching, it is really difficult for people to have a sense of substitution, and they can simply dance in minutes.

4. Twelve Citizens (2015)

There were many versions of Twelve Citizens before, including film version and drama version, and now the Shanghai Drama Art Center is still putting on a stage version of Twelve People. Xu Ang, the director of Twelve Citizens, is the drama director of People’s Art Theatre, and his masterpiece is The Sorrow of Comedy starring Chen Daoming and He Bing. This film also absorbs the old drama bones of a number of drama stages, such as He Bing, Han Tongsheng and Qian Bo, who are all excellent drama actors.

 

The story "Twelve Citizens" is actually very suitable for the drama stage, because it is extremely complex with "three unifications" and the time, place and plot are highly unified. Tell the story of twelve jurors discussing the case in a room for two hours. Therefore, it is very difficult to adapt this story into a movie, and the fixed scenes and characters are easy to make movie audiences tired. But the completion of the film is still very good. First of all, it completes the localization of the script well, which makes the story neutral in the contemporary social background of China. Secondly, the director took advantage of photography to highlight some details, such as the band-aid on He Bing’s head, the sweat behind Gao Dongping, and so on, which made enough intriguing foreshadowing.

 

5. (2014) (2015)

 

Both films directed by Deng Chao and Yu Baimei are adapted from the drama of the same name by Bai Mei Studio. Deng Chao met Yu Baimei through his senior graduation work "Cui Hua, Pickled Sauerkraut". Later, the two became good friends, and they also engaged in drama together. Now public opinion generally believes that the two films they directed are 100% rotten films.

 

In fact, these two works are typical farce on the stage of drama, but this does not prevent them from being loved by the audience. Although the style is not high, they are vivid and funny. Because the stage of drama is more inclusive, their exaggerated jokes are easily accepted by the audience. However, it was different after being put on the movie screen, and their exaggeration was further expanded, which eventually led to the disgust of the audience.

 

In a word, although drama is rich in IP resources, there are many convenient conditions for drama adaptation of movies. However, the transformation from one art form to another is not simply copying and pasting. It is necessary to dig deep into the core and spiritual connotation of the story according to the characteristics of different media and break the boundaries of different art forms. Only in this way can we create a well-known work, and we hope that the works adapted from drama to film will get better and better.

The Ministry of Education announced that the details of the reform of the senior high school entrance examination will be implemented from the beginning of 2017.

Conference site

CCTV News:The Ministry of Education held a press conference today (20th) to disclose the details of the reform of the enrollment system for the senior high school entrance examination. According to the "Guiding Opinions on Further Promoting the Reform of the Examination Enrollment System in Senior High Schools" issued by the Ministry of Education recently, it is necessary to further promote the reform of the examination enrollment system in senior high schools (referred to as the reform of the senior high school entrance examination).

What is the reform of the senior high school entrance examination?

The goal of this reform is to gradually establish a high school enrollment model of "junior high school academic level test scores+comprehensive quality evaluation". It is important to change the current practice of simply adding up the scores of some subjects as the only basis for admission in senior high school enrollment, and overcome the score theory.

First, promote the junior high school level examination. In the future, junior high school graduation and senior high school entrance examination will be combined into junior high school academic level examination, so as to realize "multi-purpose in one examination" and reduce the burden of students preparing for exams many times.

Change the composition of examination subjects

Chinese, mathematics and foreign languages are the basic subjects, and they are unified as admission scoring subjects. Incorporate physical education into the admission scoring subjects, scientifically determine the test scores or other requirements, and guide students to strengthen physical exercise. At the same time, according to the principle of giving consideration to both arts and sciences and moderate burden, the pilot areas will determine other subjects to be included in the "admission scoring subjects" to prevent group partiality. The subjects set in the national curriculum plan are all included in the scope of the academic level examination, but it is not required to include all subjects in the enrollment scoring subjects, so as not to increase the burden on students.

This reform also puts forward that students can be given the right to choose and develop their advantages and specialties on the premise that each course is qualified. Therefore, students will be able to choose other "admission scoring subjects" except Chinese, mathematics, foreign languages and physical education in the academic level examination. However, we can’t just choose liberal arts subjects, and we can’t just choose science subjects. We should give consideration to both arts and sciences. Subjects that have no choice should not only be "studied" and "tested", but also be "qualified".

Change the content of the exam

Reduce the content of simple memory and mechanical training, focus on examining students’ ability to analyze and solve problems, and enhance students’ innovative spirit and ability.

Change performance expression

It can be presented in various forms, such as scores and grades. It reiterates the requirement of encouraging qualified areas to implement "grades" to avoid students’ competing for points and excessive competition.

Second, improve students’ comprehensive quality evaluation. The reform clearly requires the pilot areas to take the comprehensive quality evaluation as the basis or reference for high school enrollment, so that the "comprehensive quality evaluation", which used to be in a subordinate and reference position, becomes the protagonist and really plays a role in high school enrollment. As for the evaluation content, it is required to refine and improve the evaluation content and requirements in five aspects: ideological and moral character, academic level, physical and mental health, artistic accomplishment and social practice. The evaluation focuses on reflecting students’ all-round development and personality traits, and paying attention to examining students’ daily behavior norms and outstanding performance. In the evaluation procedure, it is emphasized to make realistic records, publicize and review the factual materials used for enrollment, and establish comprehensive quality evaluation files. In the use of results, whoever uses and evaluates the results should be implemented, and senior high schools should formulate specific use methods according to the school-running characteristics, so that comprehensive quality evaluation can really play a role in enrollment and crack the score-only.

Weifang, Shandong (treating the comprehensive quality evaluation results as a combination with Chinese, mathematics and other subjects), Jiaxing, Zhejiang (converting the comprehensive quality evaluation results into corresponding scores and counting them in the total score, with a perfect score of 20 points), Changsha, Hunan (screening according to the order of academic performance, comprehensive quality evaluation results, policy bonus points and foreign language scores) and other places, although the specific methods are different, they have been included in the enrollment system.

Third, reform the enrollment methods.Significantly reduce and strictly control bonus items. Cancellation of sports, art and other competition bonus items, related specialties and performances are included in the students’ comprehensive quality evaluation files, which will be used as a reference when enrolling students. Further improve the independent enrollment policy, give qualified high school a certain number of independent enrollment places, recruit students with academic expertise and innovative potential, and encourage the development of students’ interests.

When will the reform of senior high school entrance examination begin?

Because the junior high school level examination is generally organized and implemented by the local cities, it is required that the local cities formulate a scientific and standardized comprehensive quality evaluation system, formulate a specific implementation plan for the senior high school entrance examination reform and report it to the provincial education administrative department for the record. The provincial education administrative department shall formulate unified requirements for junior high school academic level examination and comprehensive quality evaluation; Select qualified cities to further expand the comprehensive reform pilot, formulate the implementation opinions of the senior high school entrance examination reform, and report them to the Ministry of Education for the record before the end of August 2017.

The comprehensive reform pilot has been implemented since the first-year junior high school students who entered the school after 2017. The current junior high school students and non-pilot cities still implement the original examination enrollment method unchanged. By the year 2020, a model of high school entrance examination based on academic achievement and comprehensive quality evaluation will be initially formed. (CCTV reporter Zhou Peipei)

Original group picture+video | Lingao Volleyball Championship is hot.


Original title: Original group map+video | Lingao Volleyball Competition is hot.

New Hainan Client, Nanhai Net February 18 news (Reporter Cao Zhi) On the afternoon of February 18, the "Chinese Dream, Working Beauty"-"Witt Cup" 2024 Hainan (Lingao) Trade Union Elite Volleyball Championship was launched in Binjiang Park, Lingao County. Four volleyball teams from Ding ‘an, Haikou, Lingao and Chengmai will compete fiercely for three days. The atmosphere was hot and the audience was more enthusiastic.

On the afternoon of February 18th, 2024 Hainan (Lingao) Trade Union Elite Volleyball Championship was held in Binjiang Park, Lingao County. Reporter Cao Zhishe

On the afternoon of February 18th, 2024 Hainan (Lingao) Trade Union Elite Volleyball Championship was held in Binjiang Park, Lingao County. Reporter Cao Zhishe

On the afternoon of February 18th, 2024 Hainan (Lingao) Trade Union Elite Volleyball Championship was held in Binjiang Park, Lingao County. Reporter Cao Zhishe

On the afternoon of February 18th, 2024 Hainan (Lingao) Trade Union Elite Volleyball Championship was held in Binjiang Park, Lingao County. Reporter Cao Zhishe

On the afternoon of February 18th, 2024 Hainan (Lingao) Trade Union Elite Volleyball Championship was held in Binjiang Park, Lingao County. Reporter Cao Zhishe

On the afternoon of February 18th, 2024 Hainan (Lingao) Trade Union Elite Volleyball Championship was held in Binjiang Park, Lingao County. Reporter Cao Zhishe

On the afternoon of February 18th, 2024 Hainan (Lingao) Trade Union Elite Volleyball Championship was held in Binjiang Park, Lingao County. Reporter Cao Zhishe

On the afternoon of February 18th, 2024 Hainan (Lingao) Trade Union Elite Volleyball Championship was held in Binjiang Park, Lingao County. Reporter Cao Zhishe

On the afternoon of February 18th, 2024 Hainan (Lingao) Trade Union Elite Volleyball Championship was held in Binjiang Park, Lingao County. Reporter Cao Zhishe

On the afternoon of February 18th, 2024 Hainan (Lingao) Trade Union Elite Volleyball Championship was held in Binjiang Park, Lingao County. Reporter Cao Zhishe

On the afternoon of February 18th, 2024 Hainan (Lingao) Trade Union Elite Volleyball Championship was held in Binjiang Park, Lingao County. Reporter Cao Zhishe

On the afternoon of February 18th, 2024 Hainan (Lingao) Trade Union Elite Volleyball Championship was held in Binjiang Park, Lingao County. Reporter Cao Zhishe

On the afternoon of February 18th, 2024 Hainan (Lingao) Trade Union Elite Volleyball Championship was held in Binjiang Park, Lingao County. Reporter Cao Zhishe (Cao Zhi)

No matter where you work, please remember the following golden rule.

Zhaobingling 9M

No matter what job you do, the key is to look at the boss’s character and manner. Meet a boss who only knows how to calculate employees and is not enlightened. Excuse me, is it useful to say such a lot of nonsense?

2020-07-10

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answer

Be cautious about nature

That’s right! Are there any good enterprises in China? No! The world’s century-old corporate brand is Japan at most.

2020-07-11

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answer

Cinnabar sansheng stone

The premise is to position yourself accurately, not to criticize the boss.

2020-07-11

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answer

All 15 replies

Hericium erinaceus from Baoguo Temple

This article is most popular with bosses.

2020-07-09

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answer

Life is full of fun


Hobbyists in the field of interest

To sum up:
1- Improve yourself first.
2- If you feel that giving is not proportional to getting, you will jump ship.

2020-07-10

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answer

Like to travel.

There is Bole in the world, and then there is a swift horse. There are many swift horses, but Bole is not. Therefore, although there is a famous horse, it is only humiliated by slaves, and it is not called a thousand miles to die in the trough.
A horse can travel a thousand miles, and a stone will be eaten at once. Horse eaters don’t know that they can travel thousands of miles and eat. It’s a horse. Although it has the ability to travel a thousand miles, it’s only beautiful because of insufficient food and strength, and it’s impossible to wait with a regular horse. Why not ask it to travel a thousand miles?
If you don’t follow its path, you can’t make the best use of your food, but you can’t understand its meaning by singing it. If you implement it, you will face it and say, "There is no horse in the world!" Whoo! Is it really innocent? or that he does not understand horses

2020-07-10

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answer

Smoke smells tasteless.

awesome

2020-07-11

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answer

Baidu netizen 1c30e2ad77

2020-07-11

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answer

Zhuge yi tiao

These things will not be believed by students in society. Let me say something, platform is greater than effort, and emotional intelligence is greater than IQ. That’s it?

2020-07-10

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answer

Talk about feelings

This is the veteran.

2020-07-11

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answer

Tuber Wan’er

First of all, there must be a good platform, and secondly, the choice is greater than the effort.

2020-07-11

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answer

Baidu netizen 5c5f258

Based on my 20 years’ work experience, I think carefully that the author’s summary is too in place. Work is a part of life, in which people’s minds grow, their horizons widen and the whole person becomes more and more mature.

2020-07-09

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answer

sclshuchangbo

agree

GIF

2020-07-11

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answer

Quiet 8186

You are getting more and more stupid.

2020-07-10

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answer

Coach Huang with a gun stick

Photography enthusiasts

Yan Luowang knows everything! How many people can persist? Persistence is the simplest and most effective start.

2020-07-09

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answer

Baidu netizen e9f1ac571

What do you mean, think too much and do too little? What the boss thinks! No matter how much you do, you can’t match a word from your relatives! It’s right to improve your innocence!

2020-07-10

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answer

Pickled pepper huadu

Poisoned chicken soup with arsenic

2020-07-09

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answer

Jade King Kong 258866998

Poisonous chicken soup is everywhere …

2020-07-10

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answer

Baidu netizen 79a1772

It’s sheer nonsense. The fact is that people talk, watch dishes and cook, and they only ask others, but they don’t know how to ask themselves and their own people to say one thing and do another. Is it ridiculous?

2020-07-09

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answer

A misty rain lasted for 7 meters in my life.

The boss is responsible for the employees, and the employees are responsible for the work. When employees sweat, the boss should not cheat them.

2020-07-10

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answer

Jiumu h

So I often say that the boss will die for 7749 days if he makes money without conscience.
Intestinal perforation and abdominal rot
impossible to acquire a peaceful end

2020-07-11

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answer

Kind Manglietia from Caoyutang

Rich people have few good people.

2020-07-11

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answer

All three replies

Unintentional express SL125

I don’t know that this word was written a few years ago … The most important thing to come out to work is to find ways to become good friends with people who are better than you (that is, to establish contacts)! In this way, there will be more and better opportunities for future life, and you can only work for life if you work blindly.

2020-07-10

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answer

Unintentional express SL125

Who had the ability at first? They all go up with people who are the same as or a little better than themselves.

2020-07-11

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answer

Smileeveryday smile

First of all, you should have the ability. Otherwise, you won’t be friends with capable people.

2020-07-11

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answer

Warm and cold Aaa

Half of China’s fake workers. .

2020-07-09

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answer

Qianjinger 07L

Don’t fart, don’t give you money, are you willing to work?

2020-07-09

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answer

Playing diabolo willow in Lichuan ancient town

Working hard, the boss won’t get a raise.

2020-07-09

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answer

Z500M

It’s all mutual. Under a boss who haggles over every ounce, there can be no hard-working employees.

2020-07-10

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answer

Lifei Jingling 42

That’s right.

2020-07-11

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answer

Slippery world 0FK

Can’t stand the anger

2020-07-10

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answer

Huancuocheng

It’s not bad to be an ordinary person if you don’t want to be lucky. It’s good to have food, clothing and shelter.

2020-07-11

report


answer

Dabao 7FaQY

The choice is wrong, and the efforts are in vain.

2020-07-10

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answer

Yuexiezi 113

Everything is an effort

2020-07-09

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answer

Gonghaokuo fN

Willing to invest in yourself and make yourself excellent.

2020-07-09

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answer

The World Federation of Taiwan issued the heaviest ticket, and China snooker suffered a "dark moment"

Snooker, which is in the off-season, suddenly rushed to the forefront of the hot search list, but the reasons and methods were not very glorious. Yesterday, the World Professional Billiards and Snooker Association (official website) issued a heavy ticket, and 10 China players were punished for fixing the game. Among them, Liang Wenbo and Li Hsing were banned for life, and Yan Bingtao and Zhao Xintong were also involved, and their bright future was almost ruined. The China Billiards Association subsequently announced that it would severely punish the players involved and carry out industry warning education.
Caption: China Billiards Association issued an official announcement.
In the impression of many people, most snooker players have good temperament and decent speech, and they can "arrange" more than ten balls on the table accurately and pleasing to the eye. This paper announcement not only shakes the ball, but also reminds all competitive sports players, including snooker players, that what is more important than superb skills is excellent professionalism.
Ming Ming knows not to do, but deliberately violated.
Yesterday, with this news, it was the essay topic of Shanghai college entrance examination-"Is a person willing to explore a strange world just because of curiosity?" Many sad snooker fans borrow hot spots to ask: "Are some China players going astray just because of curiosity?" Unfortunately, the answer is obviouslyno. The main reason why they know that they are violating the rules but still go their own way lies in their lack of respect for the rules.
Caption: Liang Wenbo was banned for life. Photo by Xinmin Evening News reporter Li Mingxi
It is true that the commercialization of snooker and other billiards is far less than that of tennis and golf, and the income of players is relatively limited, but this cannot be the reason for players to touch the red line. "When you take billiards as a profession, you must always be in awe of the rules, because every game is your stage. As a professional player, you should cherish every second and be responsible for your actions." Jeanette lee, who has occupied the first place in the women’s nine-ball world for a long time, is now actively fighting the disease. Every time she talks about the secret of success, she will emphasize the importance of rule awareness. Unfortunately, the 10 China players who were punished by the World Snooker Association did not realize this.
"I failed to live up to the trust of the fans and shamed China snooker. I deeply apologize to everyone and sincerely apologize." After learning the punishment result, Zhao Xintong, currently ranked 9th in the world, expressed his apologies through social media, but he and several other players involved failed not only countless fans who stayed up all night watching the ball and China billiards, but also the simple but meaningful title before his name-"Professional Player".
Caption: Zhao Xintong apologizes
Damage development
"I saw countless simple billiard tables on the street in China. People like to play billiards very much and the atmosphere is very good." A few years ago, every time I came to China to participate in the competition, Selby, Allen and other famous players always mentioned with envy the strong mass base of billiards in China. Among them, Liang Wenbo, Yan Bingtao, Zhao Xintong and other new billiards stars who emerged after Ding Junhui have played a significant role. Therefore, the severe punishment of many star players this time will also have a certain impact on the future development of billiards and snooker in China.
At the closing ceremony of the 17th Shanghai Sports Meeting at the end of last year, Xiao-Ting Pan, nine-ball queen, talked about the influence of star players on the development of the project in an interview with reporters. "Since Ding Junhui became famous for snooker, billiards has gradually torn off the label of minority, and more and more people, especially teenagers, are participating in it." At that time, Xiao-Ting Pan lamented that an influential player can bring a broader development space to the industry than expected. "No matter whether it is snooker or nine balls, it needs a star, which will make the project enter a benign track of sustainable development."
Caption: Yan Bingtao data map Xinmin Evening News reporter Li Mingxi photo
Xiao-Ting Pan was right. After Yan Bingtao won the 2021 Snooker Masters Championship, the number of people who participated in the billiards events of Shanghai City Amateur League was much higher than before, and all kinds of billiards training classes in Shencheng became popular. Many children planted their dreams of billiards after seeing Yan Bingtao reach the top. Nowadays, the original idol is banned, which not only damages his personal image, but also the overall image of China snooker and the thriving youth reserve talent system.
Although all players except Liang Wenbo and Li Hsing can return to the arena after the suspension period expires, the overall development of snooker in China and the future of related derivative fields are inevitably shrouded in dark clouds. Many people say that time is the best medicine to heal wounds, but it is true that China snooker suffered a "heavy blow" in this early summer, and the healing time may be longer than expected. (Xinmin Evening News reporter Lu Yuxin)
Reporting/feedback

Price increase, high-end, investment in China … We read these keywords in the financial reports of international beauty giants.

Reporter | Zhou fangying

Edit | Louchanqin

one

Recently, L ‘Oreal, Estee Lauder, Shiseido, Amore Pacific and other beauty industry giants have released financial reports, from which we can get a glimpse of the future changes in the beauty market.

China market, with its vast territory and rapid development, was once a bright spot in the financial reports of international beauty giants, and even became the second center of the whole group outside the local market. However, in the past year, due to the epidemic, offline retail performance was not satisfactory, consumer confidence decreased, and the overall performance of the beauty market in China was not good.

According to the data released by the National Bureau of Statistics, in 2022, the total domestic retail sales of cosmetics was 393.6 billion yuan, down 4.5% year-on-year. This is also the first time that the total retail sales of cosmetics has experienced negative growth in the past 10 years.

This trend is also directly reflected in the financial report of the beauty group which regards China as its core market.

In the six months to December 31, 2022, Estee Lauder’s total revenue dropped by 14% year-on-year, and its net profit halved. The financial report pointed out that it was mainly due to the obvious impact of the epidemic on the Asia-Pacific tourism retail, especially the mainland market in China.

Coincidentally, in 2022, the net profit of Amore Pacific Construction Group, which is still not out of the shadow of the epidemic, nearly halved, down 48.9% year-on-year, and its revenue also dropped by 15.6%. Under the strong performance of double-digit growth in North America and Europe, 60% of the sales in the Asia-Pacific region came from the China market, and the revenue in the China market, which became a burden, fell by 30%.

Although Shiseido Group maintained net sales and core operating profit growth of 5.7% and 20.6% respectively in 2022, its net profit returned to its mother declined by 27.1%. Among them, the revenue of the two pillar markets in Japan and China decreased by 8.2% and 6% year-on-year. However, China market continues to be the largest market of the Group with a share of 24.2% of the Group’s total revenue.

Under a downward trend, only the L ‘Oré al Group has outstanding performance.

L ‘Oré al Group released its 2022 financial report, which showed that its revenue increased by 18.5% year-on-year, and still increased by 23.4% compared with 2019, and its net profit increased by 24.1%. Among them, North Asia’s revenue increased by 14.8% year-on-year, and China’s online sales increased by double digits despite the epidemic. Especially in the field of high-end beauty, the market share of L ‘Oré al China exceeds 30%.

Although the overall performance of the China market was poor last year, the above-mentioned beauty groups are still optimistic about the future possibilities after the China market recovers, and actively invest more in new development directions.

Shiseido Group predicts that the annual sales in China market will increase by 8% in 2023. At the same time, Shiseido Group stated in its latest medium-term strategy "SHIFT 2025 and Beyond" that it will expand its brand portfolio and develop new fields in China.

In fact, Shiseido has been laid out from these two aspects since last year. In August, 2022, after completing the relevant regulatory filing, Ziyue Fund, which was exclusively funded by Shiseido China, invested nearly 100 million yuan for the first time to lead the investment in Jiangsu Chuangjian Medical Technology Co., Ltd., a collagen biomaterial enterprise. In the same year, INRYU, the law of oral beauty brand flow, and SIDEKICK, a men’s skin care brand, officially entered the China market.

In addition to the main business of skin care products and cosmetics, Amore Pacific is also interested in introducing new brands to find new growth points. In December, 2022, Amore Pacific Construction Group said that she would revive GoutalParis, a French perfume brand acquired eleven years ago, and planned to introduce it into the China market.

Perfume fragrance is undoubtedly a hot track in China beauty market in recent two years. The rise of local brands such as Watching Summer and Wenxian DOCUMENTS, as well as the opening of overseas high-end perfumes such as L’Artisan and Penhaligon’s by Artisan prove that there is still considerable room for growth in this segment.

It is worth mentioning that last year, L ‘Oré al also targeted the development of local fragrance field in China. In September 2022, Shanghai Meicifang Investment Co., Ltd., a subsidiary of L ‘Oré al China, announced a minority investment in Wenxian DOCUMENTS. This is also the first venture capital investment of the American side in China since its establishment in early May 2022.

Like Shiseido’s strategy, in addition to local investment, L ‘Oré al Group also introduced a new French luxury cinema brand Carita CARIDAE in August 2022. At present, the brand has opened one boutique in Beijing, Shanghai, Shenzhen and Nanjing.

L ‘Oré al is also deepening the construction of local upstream supply chain. In October of the same year, L ‘Oré al expanded Suzhou Shangmei factory, its clean workshop was officially opened, and the intelligent operation center also broke ground.

In August, 2022, Estee Lauder introduced the hair care brand Aveda to China, and also strengthened the construction of local teams from the upstream supply chain and domestic tax-free channels.

In December 2022, Estee Lauder China Innovation R&D Center was opened in Shanghai. As early as 2005, Estee Lauder R&D Center was established in Shanghai, and was upgraded to Asia-Pacific R&D Center of the Group in 2011. The upgraded China Innovation R&D Center will become an integral part of the group’s R&D network covering Asia, North America and Europe.

Recently, Estee Lauder also announced the establishment of Estee Lauder Tourism and Retail Services (Hainan) Co., Ltd., and the headquarters of the group’s tourism and retail in China will be located in Hainan Free Trade Port. This may help Estee Lauder coordinate and control the huge price difference between tax-free channels and tax-paid channels. For example, according to Xiaohongshu netizens, Estee Lauder in Hainan recently launched a 40% discount on small brown bottles. In the case that the regular price of 100ml small brown bottles in Tmall flagship store is 1870 yuan, two bottles in Hainan duty-free channel only need 756 yuan.

For these beauty groups that have been rooted in China for a long time, the challenge of the China beauty market after a cold rejuvenation is still not small. In order to make up for the lost profits, price increase has become the most direct strategy for many brands to increase their income in the short term. Many international beauty brands, such as Estee Lauder, Lancome, Chanel, Dior and Guerlain, have raised the prices of their products since February 1st.

To sum up, it is the common strategy of international beauty group in China at this stage that high-end brands continue to pay a premium to improve their profit margins, new brands explore growth opportunities in sub-sectors and build local supply chains.

Reporting/feedback