[Original news of Aika automobile industry]

Recently, a picture of the premium price of Xiaomi SU7 was exposed on the Internet. According to the picture information, a model of BJ7000MBEVA1 Xiaomi pure electric car has been licensed, and the insurance cost is 361,400 yuan. In response to this news, Wang Hua, general manager of the public relations department of Xiaomi Group, said that the licensing of internal vehicles in recent days is also to test all the processes of selling and delivering services. Everyone knows that the process of selling and delivering services includes licensing and buying insurance. There must be a pricing for buying insurance, so this price is only internal. Of course, this person who is not in the industry may not know much about it.

The front face design of Xiaomi SU7 is very sporty. The headlights are in the shape of rounded corners and polygons, and the interior is in the shape of a meter, which enhances the recognition of vehicles. In addition, there is a real air duct under the vehicle to help the brake system dissipate heat. The lower enclosure and hood emphasize the sense of movement of the vehicle and exude a strong sports car style.

The body lines of the SU7 are very smooth, presenting a feeling similar to a coupe. The slip-back tail design and the extended wheel eyebrows are reminiscent of the elements of a German sports car brand. The tail of the vehicle adopts the popular through taillight design, and the logo of xiaomi is marked on the top, which enhances the recognition. In addition, the new car is also equipped with an electric spoiler function. It is worth mentioning that the official has adjusted and completed the declaration in time to solve the problem that the font of the LOGO of XIAOMI brand at the tail of the official map vehicle was too large.

In the car system, Xiaomi 澎湃 OS will be applied to the car system of SU7. The car is equipped with Snapdragon 8295 chip and supports five-screen linkage. Its application ecology covers mainstream vehicle applications, tablet applications and mobile phone applications. In addition, the new car also supports CarPlay and airplay functions, and is compatible with the Apple iPad boarding function.

In terms of body size, the length, width and height of Xiaomi SU7 are 4997/1963 /1440mm, respectively, and the wheelbase is 3000mm. In terms of power, the car offers two options: dual-motor version and single-motor version. Among them, the maximum power of the dual-motor model is 673 horsepower, the acceleration time from 0 to 100 km/h is 2.78 seconds, and it is equipped with Contemporary Amperex Technology Co., Limited ternary lithium battery with a capacity of 101kWh, and the CLTC cruising range is 800km. The maximum power of the single-motor version is 299 HP, and the acceleration time from 0 to 100 km/h is 5.28 seconds. It is equipped with a 73.6kWh Freddie lithium iron phosphate battery, and the CLTC cruising range is 668km.

Wonderful content review:

Xiaomi automobile SU7 power parameter exposure battery life is 800km.

Xiaomi SU7 is exposed without camouflage or released on December 28th.

Chuan Xiaomi SU7 will release an official response on December 28th.

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On April 11th, 2024, Huawei held the HarmonyOS Ecological Spring Communication Meeting. At the meeting, Yu Chengdong, managing director of Huawei, CEO of BG and chairman of BU, a smart car solution, solemnly announced that the new M5 series will be officially released on April 23rd. According to the pictures disclosed at the scene, the new M5 series in Wenjie has been refreshed in the front face design, which makes people shine. The Beijing Auto Show is coming, and the new M5 will be exhibited in HarmonyOS Zhixing booth. Interested friends can go to the booth to enjoy the car.

Since its listing, with its outstanding all-round strength, the M5 in the world of inquiry has been deeply favored by users, quickly emerged from the market, and achieved Qi Fei in word-of-mouth and sales. This time, in addition to the stunning visual effect brought by the appearance, the new M5 in the world will bring more surprises to users in terms of internal strength.

The appearance design is renewed and evolved, and the new M5 in the world fits the young and new aesthetics.

According to the pictures released at the communication meeting, the new M5 in Wenjie added a bright red appearance, and the feeling of enthusiasm and vitality came to the fore, making the whole vehicle more sporty and meeting the needs of young people for vehicle personality expression. In addition, according to the information previously published by the Ministry of Industry and Information Technology, the new M5 in Wenjie has added a blackened logo and sports kit, as well as blackened double five sports wheels with red sports calipers, which visually strengthens its sports atmosphere and can instantly stimulate driving desire. It can be said that the new M5 in Wenjie has undergone a rejuvenation and evolution in terms of appearance design and color matching, which is more in line with the aesthetic value of young people.

Smart and safe! Commuting and driving is more secure.

As we all know, Wujie M5 is equipped with HUAWEI ADS2.0 advanced intelligent driving system. In terms of intelligent safety, it has an omni-directional anti-collision system, so that the safety of vehicles is not limited to the front, and it can achieve full-dimensional protection.

In daily travel, in the high-speed driving scene, some novice drivers may suddenly panic if they encounter road side construction. At this time, M5 will monitor the lateral direction in real time. When it is detected that the obstacles on the side of the road have collision risk, the system will automatically trigger the lateral obstacle collision prevention (LOCP) and intervene in the direction, thus ensuring the driving safety, relieving the driver’s nervousness and bringing a relaxed travel experience.

At the same time, the forward AEB (automatic emergency braking) braking response ability of the Wujie M5 has been further improved, and its maximum braking speed can reach 120km/h, which is beneficial to further improving the travel safety. Many people may have encountered stationary vehicles and staff maintaining green belts on high speed. When the driver found the danger, he missed the reaction time and there was a safety hazard. Fortunately, the improvement of AEB response ability of M5 will greatly improve the safety and accompany you to get home safely.

High-level intelligent driving that can be opened all over the country, and a smarter travel experience.

As the first model in the Wenjie family equipped with HUAWEI ADS 2.0 advanced intelligent driving system, Wenjie M5 series brings an advanced intelligent driving experience infinitely close to L3, which is highly praised by the industry and users and has the reputation of "double intelligent ceiling". Based on cutting-edge technology and innovative ideas, opening up a new high-level intelligent driving track is changing the development pattern of smart car industry in China.

In addition to high-level intelligent driving, Wenjie M5 continues to bring smarter travel experience to users through OTA upgrade. Wenjie M5 has realized the function of high-order intelligent driving in urban areas without relying on high-precision maps, covering almost all roads in cities across the country, and the available sections of public roads such as national roads, county roads, township roads and counties and townships are as high as 99%. Whether driving on unfamiliar roads in cities, suburban go on road trip, or even on some country lanes, you can start the NCA intelligent pilot to reach your destination quickly and accurately, and truly "the whole country can drive, and the more you drive, the better you drive".

At the same time, the lane cruise assist (LCC) of the M5 has also evolved into LCC Plus. When people are driving at urban intersections, they can "observe" the red street lights by themselves through the vehicle perception system. When they encounter red lights, they will slow down and stop, and when the green lights up, they will pass steadily. This function further improves the driving convenience and safety, and makes commuting easier.

Gold and silver cups are not as good as users’ reputation. Up to now, the strong product hard strength of the M5 series in Wenjie has been recognized by more than 130,000 users, and it has also won many industry awards including "the first quality of new energy medium-sized SUV in 2023". The new M5, which will be released on April 23rd, not only has a more fashionable design, but also believes that the new car will continue its multi-dimensional active safety, excellent intelligent driving ability and solid materials. Let’s wait and see.

Produced by Tiger Sniffing Automobile Group

Author | Li Wenbo

Editor | thoughtful

Headshot | Screenshot of the M5 conference

The joy of asking car owners to consciously be promoted to "Huawei car owners" has not passed, and Ren Zhengfei’s big mouth is ruthlessly drawn in their faces.

Today (March 31st), according to Cailian Comprehensive 36Kr, Huawei once again issued a decision announcement on the automobile business. The announcement was signed by Ren Zhengfei, founder and chairman of Huawei, and once again stressed that "Huawei does not build cars" and "valid for 5 years". In addition, Ren Zhengfei also put forward strict requirements for the exposure of Huawei logo in automobile design. "Emphasize that Huawei /HUAWEI cannot be used in vehicle promotion and appearance." The source said, and emphatically pointed out, "you can’t use’ Huawei asking the world’ and ‘HUAWEI AITO’. "

On the 8th of this month, AITO was still on its official Weibo."Openly" turned the familiar "AITO asking the world" into "HUAWEI asking the world".What is even more imaginative is that the Weibo was forwarded by the official account of "HUAWEI Terminal": "Where you want to go, Huawei asks about the car and always accompanies you!"

A small change in the name, in addition to causing the carnival of sales in the world that "Huawei cars can finally be called aboveboard", has once again aroused the N-degree conjecture of "Huawei makes cars":Is this time, Huawei really going to build a car by itself?

In fact, this name change is just a standardized adjustment of the marketing port between Huawei and Cyrus Auto, and it does not involve the adjustment of the cooperative relationship between the two parties.

Contrary to the outside world’s speculation that the relationship between the two parties is "broken", on February 25 this year, Huawei and Celestial Automobile also signed an agreement to deepen joint business in Shenzhen: Huawei terminals play a leading role in market and user demand insight and define new products; Sailis continues to do a good job in the iterative evolution of existing models, enhance the product experience, and launch a new platform for the future. The first flagship model under the new platform is scheduled to be released in 2023, which will be equipped with a high-level intelligent driving system, and a number of new models will be launched in succession.

At the signing ceremony, Yu Chengdong, managing director of Huawei, consumer BG CEO and smart car solution BU CEO, said:"Sailis is the earliest car company with the deepest investment and the most product models in Huawei".On other public occasions, Yu Chengdong has repeatedly stated that the cooperation between Huawei and Celeste will not decrease, but will increase instead of decrease.

The person who can have the first voice in Huawei is Ren Zhengfei’s father after all.

No matter how much Yu Dazui scampered, before a paper announcement signed and signed by the boss, he only sounded the golden bell and retired. Speaking of it, Yu Dazui’s psychology is better than that. Go back to headquarters to calm down a few words.Just watch Tesla reverse the car and hit the stone pier several times.

Source: Little Red Book

However, users who have only been "Huawei car owners" for 23 days may not be able to psychologically accept Huawei’s announcement with such a firm attitude and such a blunt tone. As soon as the gang put the "HUAWEI”logo purchased from a third party on the car’s ass, the" April Fool’s joke "was played on themselves, which was like" Wolf Warriors only has myself ".

Build a car and get stuck in Huawei’s neck

Is it difficult to build a car smoothly in China?

Ask the three electric brothers: Li Bin, Li Xiang and He Xiaopeng, and the answer is definitely "difficult, too difficult". However, everyone did not expect that this matter was not simple for HUAWEI, who had "Huawei before the day". According to incomplete statistics, in the past five years, Huawei has said nine times that it will not build cars through Ren Zhengfei, rotating chairman and internal documents.

For example, in January 2019, Ren Zhengfei publicly stated that Huawei will never build a car. In May of the same year, Ren Zhengfei also said that "Huawei will not switch tracks casually"; In 2020, Wang Jun, president of Huawei BU, said at the mobile phone new product launch conference that "Huawei does not build cars, but helps car companies build good cars"; In November, 2020, Ren Zhengfei said sternly: Whoever makes suggestions to build a car and interfere with the company in the future can be transferred from his post and look for another post; In May 2021, the official account of Huawei Group issued the "Statement on Huawei not making cars"; At the end of 2021, Yu Chengdong reiterated that "Huawei does not build cars" at Huawei’s winter flagship conference; At the 2021 financial report conference, Guo Ping, the rotating chairman, reiterated that Huawei does not build cars.

This time today, it happened to be the 10th time that Huawei said "no cars".

Is it difficult to build a 5G mobile phone? It is very difficult when the chip is stuck in the neck by Americans. However, Huawei has never said "no 5G mobile phones". Although we can use the 4G+ HarmonyOS system to provide a practical experience beyond 5G, we finally broke through many blockade lines and completed the landing of 5G mobile phones equipped with 5G chips.

But in the car-building track, Huawei gives people the impression that it is uncharacteristically evasive, often rushing to put the hat of "a first-class retired performance artist" on its head.

Why? Because you build your own car, there are too many links to be stuck: qualification, factory, production line, supply chain and so on. But if you don’t build a car, when you are a supplier, you can turn around and get stuck in the neck of the car company. Instead of paying money out of your own pocket and laying out design, production, channels, marketing and services from 0 to 1, it is better to empower cars and be a porter of money in the pockets of car companies.

After all, it is well known that people who make cars have money.

In fact, Huawei did this long before asking the world. From 2013 to 2015, Huawei launched the in-vehicle communication module ME909T, which was quickly installed on the production models of world-renowned automobile brands such as Audi and Mercedes-Benz. In 2014, Huawei’s car networking division developed the MirrorLink App based on Huawei’s mobile phone, and German Volkswagen immediately announced that the system would be used by domestic and imported people. In 2018, Huawei heavily modified a Porsche Panamera at the Mobile World Congress, enabling it to automatically identify the surrounding environment and make the most appropriate driving actions. For example, it was once boasted by the new forces of China, but it has not been thoroughly studied until today. "Emergency avoidance"; In 2019, Huawei released HiCar and HarmonyOS OS at the developer conference;

In 2020, Huawei released the smart car solution brand Hi: Huawei Inside; In 2021, Huawei Inside debuted on the Huawei HI version of Beiqi Extreme Fox Alpha S. In the same year, Aouita 11, another model in Huawei Inside mode, appeared. This year, the Celestial SF5 was not cold, and the new brand AITO Wenjie appeared with the latest HarmonyOS smart cockpit model M5, which is a production car that Huawei deeply participated in defining the whole process of design, production and manufacturing, and it is also the model with the highest "Chinese content" on the market so far.

The three paths for Huawei to build cars were also recognized by the public after the specific models landed:

1. Parts supply mode: traditional Tier 1 provides standardized parts, such as communication modules, motors, T-boxes, etc.

Second, the solution integration HI mode: traditional Tier 0.5, providing smart car full-stack solutions, MDC computing platform, intelligent cockpit, intelligent driving, intelligent Che Yun, etc.;

Third, intelligent car selection mode: traditional Tier 0, providing parts and solutions support, deeply participating in the whole process of product design, quality management, brand marketing and terminal sales.

Yu Chengdong is the leading intelligent car selection mode, while BAIC Polar Fox and Aouita are the HI modes at Wang Jun’s helm.

Different modes mean different "Chinese content". The level of "Chinese content" directly determines the brand’s position in the hearts of users and its sales performance in the market.

In the case that the complete delivery time is less than one year, the industry has made a cumulative sales of 78,000 units. Also in the first year, Weilai delivered 1.13 sets, Tucki delivered 16,600 sets, and the ideal delivered 32,600 sets, all of which didn’t ask much.

Behind the "explosion at birth", Yu Chengdong hosted a mysterious closed-door meeting. At the meeting, Yu Chengdong said: Huawei should not only help enterprises "build good cars", but also help them "sell good cars". "Not only help the horse, send a ride, but also participate in the whole process and deeply empower."

What do you mean by "full participation and deep empowerment"? Simply put, Huawei rolled up its sleeves and did everything, and Cyrus stepped back and became a mascot.

Appearance, cockpit, chassis, Sandian, car, audio, the core parts of these smart electric vehicles are all decided by Huawei. It’s not finished when the car is off the assembly line. Huawei directly drives the asking world to its own stores, let Huawei sell it in the first line, and endorse the asking world with Huawei’s brand power and sales channels.Where you can buy Huawei’s 4G mobile phone, you can buy the world.

BAIC Polar Fox and Aouita, which adopt HI mode, don’t have this treatment. In May, 2022, Beiqi Extreme Fox Alpha S HI version came by. Except for a "stunning" driver’s assistance test image, the reputation and sales of this car soon cooled down. A senior executive of BAIC Polar Fox also complained bitterly: After working with Huawei for so many years, people have gained a lot of voice. What have we got from BAIC?

BAIC got nothing, and Huawei got nothing. Wang Jun’s exit dealt a heavy blow to HI mode. At this stage, Huawei can maximize the empowerment of car companies and continue to make big money from the pockets of car companies, leaving only one smart car selection model.

Don’t let the car companies get away

On the road of smart car selection, Huawei has not gone smoothly this year. The most intuitive reaction is that the sales of the world have come down.

In January this year, the sales volume of the industry was 4,475 units, and in February, the sales volume fell to 3,505 units, which has been declining for two consecutive months. The pot in January can be thrown to the Spring Festival, but in February, the passenger car market rose both month-on-month and the "far ahead" sector fell against the market, which is somewhat unreasonable. What’s more, this is still the result handed over by the industry after the highest price reduction of 30,000 in January.

Source: Snow Leopard Finance and Economics

In the third week of March, the total sales volume of the industry was only 730 units. According to this estimate, the sales volume of the industry in March may have just climbed over 3,000 units, which was 500 units lower than that in February.It can be said that "last year’s sales were as fierce as a tiger, and this year’s look is in place."

After a short year of glory, the hometown of the literary circle has been almost stolen by all the effective forces that have been madly reducing prices. Go on, even the Volkswagen ID can’t be sold.

Everyone knows that Cyrus can’t carry it, and Huawei can’t be unaware of it, let alone put the "eggs" of making cars in the basket of the world. Jianghuai, Chery and Polar Fox have all joined the smart car selection model, which means that Celes is no longer Huawei’s "only child" in terms of product definition, core parts, supplier system, quality standards and sales service channels.

In the past, everyone said that they would buy a "Huawei car", but in fact they were going to buy a car. But after that, everyone said to buy a "Huawei car", and it is possible to buy Chery, Jianghuai, Extreme Fox or other brands.

You know, the more diluted the public awareness of "Huawei’s pro-son" in the world, the better the solution of smart car selection. It is Ren Zhengfei’s spring and autumn dream to live into Bosch in the era of smart cars, not Tesla.

By cooperating with more mainstream automobile brands, Huawei’s status as a top industrial chain supplier will be more recognized by the industry, and the bargaining power of large automobile companies and even international automobile companies will become stronger and stronger. This is the next big move that Huawei wants most.

Especially after falling out with Guangzhou Automobile Ai ‘an, Huawei is afraid that there will be another car company running away in the short term.

On the evening of March 27th, Guangzhou Automobile Group announced that the Ai ‘an AH8 project was changed from joint development with Huawei to independent development. Huawei will continue to participate in the development and cooperation of the company’s own brand models as an important supplier.The joint development mode between the two sides officially ended.

At the 19th China Automobile Marketing Summit in 2022, Xiao Yong, deputy general manager of Guangzhou Automobile Ai ‘an, publicly spoke out: "Huawei is a big-name supplier, and its price is relatively high and uncontrolled. We want to cooperate with Huawei, and we will find that there is basically no bargaining power."

Xiao Yong, Deputy General Manager of Guangzhou Automobile Ai ‘an

Huawei’s strength is evident in its ability to make large state-owned car companies accustomed to suppliers lose their bargaining power. However, such a powerful magic can only work in front of weak chicken car companies. After all, these car companies are counting on Cyrus’ story of Jedi rebound to reappear on themselves. Once faced with a BOSS-class car company with a large volume, a long history, a deep foundation and a tougher stance, Huawei may not dare to show its teeth too much.

These big car companies are not the first day to build and sell cars. In the past years, Huawei has not been "empowered" without you. Have I done it right?

Write it at the end

In the cooperation with Cyrus, Huawei has mastered the initiative in three aspects: first, all automobile data; Second, the calibration of vehicle core parameters; Third, the main sales channels.

To tell the truth, except for companies like Cyrus, few car companies are willing to give up their right to speak without reservation. Huawei is responsible for the calibration of car data and parameters, which is basically equivalent to handing over the soul and body of a car together, leaving only a few scattered skeletons to piece together.

Let Huawei sit in the living room for a while, show it to passers-by, and attract more people into the house. Car companies can’t be happier. But after sitting for a while, Huawei wants to be the owner of the house, and car companies will not agree as long as they are not stupid.

Car companies are willing to accept "the immortal of HarmonyOS car racing", but they will never accept "Huawei comes first, then there will be days".

Huawei hopes to stop the behavior of "asking for cars" to become "Huawei cars" and let car companies put their hearts back into their stomachs: we don’t build cars, we want to be good waiters for car companies.

As for whether car companies believe it or not, it’s hard to say. Anyway, SAIC Chen Hong certainly doesn’t believe it.

Beijing News Shell Financial News (Reporter Lin Zi) On February 26th, WeChat official account, the official WeChat of AITO, announced that M9 had started nationwide delivery.

(Question M9 Source: Photo courtesy of the enterprise)

It is understood that the delivery will be made according to the scheduled and confirmed delivery plan time. For example, users who book before the press conference and deliver the intention money before December 26, 2023 will start to deliver the vehicles as early as February 26. Xindading users are expected to start delivering vehicles in late May.

Editor Pan Yichun

Proofread Jia Ning

Can Huawei’s visual intelligence drive surpass Tesla? Pure vision confronts the dispute between cost and performance

Huawei HarmonyOS Ecological Spring Communication Conference was successfully held on the afternoon of April 11th. This conference focused on the new products of Zhijie S7 and MateBook. Zhijie S7, the first car built by Huawei and Chery based on HarmonyOS Zhixing model, was unveiled in November last year.

The intellectual community "returned to the furnace" after half a year, which attracted attention. Huawei chose to re-release it because of its Huawei visual intelligent driving system, which is the first time Huawei has launched a visual driving solution without lidar.

At the press conference, Yu Chengdong said that Huawei’s visual smart driver equipped with Zhijie S7 has surpassed Tesla, which is known as the "originator of vision", in real vehicle performance, showing strong confidence in its own scheme.

How does Huawei’s visual intelligence drive compete with Tesla’s visual intelligence drive on the premise of abandoning lidar? What kind of sensor does its technical strength come from? Huawei revealed the answer at the meeting.

Huawei officially released the first visual intelligent driving product-Huawei ADS Basic Edition. According to Yu Chengdong, the scheme can realize NCA intelligent driving navigation assistance on national expressways and urban expressways, including intelligent driving on and off ramps, coping with complex scenes such as road construction and cone-bucket diversion, and has certain ability to change lanes and avoid obstacles independently.

HUAWEI ADS basic edition is not equipped with laser radar, but realizes environmental perception through three millimeter-wave radars, 10 visual perception high-definition cameras and 12 ultrasonic radars, so as to build a visual intelligent driving scheme without laser radar.

At the press conference, Huawei ADS Basic Edition pointed directly at Tesla EAP(Enhanced Auto Pilot Enhanced Driver Assistance). Huawei claims that the comparative test results show that the coverage rate of Huawei’s visual intelligent driving is as high as 99.5%, the pass rate of ramp is 96%, and there is no degradation in the whole process. At the same time, it has the functions of intelligent speed regulation and identification of water horse cones. In contrast, the coverage rate of Tesla equipped with EAP is only 79%, the on-ramp pass rate is 68.75%, and it has been degraded 14 times, and it is impossible to identify obstacles of the opposite sex.

In terms of intelligent parking, Huawei’s visual intelligent driving has completely surpassed Tesla, which lacks support for different shapes, oblique rows and custom parking spaces.

As an optional function, Tesla EAP includes four functions: automatic lane change assistance, automatic navigation and driving assistance, intelligent calling and automatic parking, which need to be purchased at an extra cost. Tesla’s self-driving products are divided into three grades: BAP, EAP and FSD, of which BAP is the basic version and EAP is the enhanced assisted driving, and the two are free and charge $6,000 respectively. FSD is Tesla’s highest-level self-driving product, which has the functions of navigation-assisted driving, automatic lane change, automatic parking, intelligent calling, traffic signal recognition, and automatic turning of urban roads.

Zhijie S7 has launched five models, with the price range of 249,800 yuan to 349,800 yuan. Among the new models, the Ultra version uses a 100kWh battery pack, while the Max and Max+ versions have a price reduction of 20,000 yuan compared with the initial listing.

It is worth noting that Huawei Vision Smart Drive HUAWEI ADS Basic Edition is only installed in Zhijie S7 Pro rear drive long battery life version. In contrast, the version of Zhijie S7 Max with a price higher than 20,000 yuan is equipped with the same 192-line laser radar as that of Wenjie M9, with the longest detection distance of 250m, which is 20% higher than the industry average. Except for lidar, there is no difference in other configurations between the two models.

From this point of view, whether equipped with lidar has become the main difference between the basic version and the high-end version of Huawei’s ADS intelligent driving scheme, and the price difference between them is mainly reflected in this 192-line lidar.

What is the difference between Huawei Smart Drive with and without lidar? The former has enhanced its omni-directional anti-collision ability. After Zhijie S7 is equipped with laser radar, the effective range of forward active safety AEB is expanded to 4-150km/h, and the maximum braking speed is increased to 120 km/h; The effective range of lateral active safety is increased to 40-130km/h, and obstacles such as water horses can be actively identified.

The existence of lidar significantly improves the safety protection performance of vehicles, especially when dealing with emergencies such as "ghost probe". Previously, an owner of the M7 car in the border area encountered a "ghost probe" accident while driving at a speed of nearly 130km/h at high speed, and a pedestrian suddenly crossed the isolation belt and broke into the fast lane. Fortunately, Huawei’s intelligent driving system equipped with the M7 in Wenjie timely identified and took evasive measures to avoid the tragedy. This successful obstacle avoidance case is largely due to the lidar carried by the vehicle. Under extreme conditions, it is difficult to achieve such accurate perception only by visual sensors or human eyes.

In addition, the advanced version of HUAWEI ADS equipped with lidar has achieved wide coverage of roads in China, covering more than 40,000 towns and villages in China, including main roads, branch roads and even smaller roads. The third-party test data shows that the road coverage rate of the system has reached 99.56%. In contrast, the basic version of HUAWEI ADS-visual intelligent driving scheme is currently only applicable to NCA intelligent driving navigation assistance for national expressways and urban expressways.

Despite this, lidar is still recognized as the strongest sensor to achieve high-order assisted driving at this stage, even Huawei is no exception.

Why do some manufacturers choose to give up lidar? High cost is the main reason. Compared with the Zhijie S7Pro rear-drive long-life intelligent driving version, the Zhijie S7Max rear-drive long-life intelligent driving version is 20,000 yuan more expensive, mainly because of the addition of laser radar. Are consumers willing to pay for this?

In December, 2023, DJI Vehicle cooperated with Chery to launch the mass-produced model iCAR 03. This model adopts 7V pure vision sensor scheme, and the whole vehicle has no millimeter-wave radar or ultrasonic radar, making it the first automobile in China to realize high-order driving assistance function only by pure vision sensing hardware. With the help of pure visual sensor hardware, iCAR 03 also supports high-order assisted driving functions such as cross-layer memory parking, urban memory navigation and high-speed navigation.

The intelligent driving solution "Chengxing" launched by DJI Vehicle takes the inertial navigation stereo binocular sensor as the core sensing device, provides 7V and 9V pure vision sensor configurations, and supports extended multi-sensor such as lidar. This scheme can realize a variety of L2+ high-order intelligent driving functions with a computing power configuration as low as 32TOPS. Among them, the 7V sensor scheme includes an inertial navigation binocular vision sensor and five cameras, and the 9V sensor scheme adds two side-looking monocular cameras on this basis.

The hardware cost of DJI vehicle-mounted binocular vision intelligent driving scheme is extremely low. According to Shen Shaoshua, the person in charge of the vehicle in DJI, the hardware cost of the "Chengxing" platform can be reduced to less than 10,000 yuan, even reaching the level of 5,000 yuan, which is roughly equivalent to the price of a long-range lidar.

Both Chery’s cooperation with DJI Vehicle and Huawei’s cooperation have put forward a vision intelligent driving scheme without lidar version, which shows the active exploration and trade-off of domestic automobile manufacturers in the field of intelligent driving, and reveals how to introduce intelligent driving technology into a lower price range through trade-offs.

Although lidar is irreplaceable for its high-precision sensing ability, even Huawei acknowledges its watershed position between the basic version and the high-end version of HUAWEI ADS. However, with the intensification of competition in the automobile market, domestic automobile manufacturers are eager to introduce intelligent driving technology into a lower price range, and enterprises such as DJI and Huawei have achieved mass production of visual intelligent driving solutions that do not rely on lidar.

Therefore, reducing the cost of lidar has become a top priority.

On September 9th, CNMO noticed that a car blogger "ID- Hanchao" published a document saying that a company prohibited employees from buying LI. At the same time, the blogger exposed the announcement that a company prohibited employees from buying LI.

We can see that the information in the relevant announcement shows that Guangzhou Mike Industrial Co., Ltd. announced: "From today, the management of the company is forbidden to buy LI or commute to LI. According to the fifth point of the Code of Conduct in Chapter 2 of the Human Resources Management System, if the above behavior is found, it will be dismissed."

The company said that recently LI maliciously plagiarized the patent of our rear tent, and as the first company to put forward the concept of tram camping, it was being bullied by enterprises from LI in its most familiar industry. For example, some time ago, the ideal image quality and the ideal film pasting event. The company claims that LI is just an enterprise that deprives others of their ideals. As the bullied party, we should not support it, especially as the core personnel of the company.

At present, LI officials, the Ministry of Justice of LI and Li Xiang, CEO of LI, have not responded to this matter.

Not long ago, LI announced its market results in August 2023. The data shows that LI delivered a total of 34,914 new cars in that month, with a year-on-year increase of 663.8%, and the monthly delivery of three models of the ideal L series all exceeded 10,000. Since January 2023, the cumulative delivery volume in LI has reached 208,165 vehicles. Since the second quarter, LI has been the top-selling brand of high-end SUVs (including fuel vehicles and new energy) with a price of over 300,000 yuan in China for five consecutive months.

The Xiaomi auto conference, which has received much attention from the market, has finally confirmed the schedule.

On December 25th, the official Weibo of Xiaomi Automobile announced that the Xiaomi Automobile Technology Conference will be held at 2pm on Thursday, December 28th, 2023. Weibo, Lei Jun, said on December 25th that this time, only technology was issued, not products. According to previous news, Xiaomi Automobile will be listed in 2024.

When Lei Jun talked about Xiaomi’s automobile business a few days ago, he said that Xiaomi was doing it in a way of "determined to win"

Determination of vehicle type and battery, etc.

Xiaomi automobile terminal sales and other work to promote.

With the approaching of Xiaomi Auto Conference, recently, the appearance, model catalogue and battery patent of Xiaomi Auto were disclosed. Some Xiaomi homes in Beijing, Shanghai and other places have started the confirmation of the display of cars.

"Our first car invested 3,400 engineers, and the entire R&D investment exceeded 10 billion. We spent more than 10 times. After I have such a grasp, I will do it in a way that I am determined to win. " Lei Jun said that Xiaomi has many natural advantages in making cars, because the essence of smart electric vehicles is the integration of automobile industry and consumer electronics industry, which is a great integration, so entering the automobile industry is challenging for Xiaomi, but overall the difficulty is controllable.

Lei Jun said that in the past six years, the compound annual growth rate of Xiaomi’s R&D investment was as high as 38.4%. It is estimated that the total R&D investment will exceed 20 billion yuan in 2023 and 100 billion yuan in the next five years. High-intensity R&D investment has injected strong impetus into the upward growth of millet.

After completing the training of store managers in some cities, Xiaomi Automobile has also made new developments in terminal sales. Some Xiaomi homes in Beijing, Shanghai and other places have started the confirmation of the display of cars. The staff of Xiaomi Home Store in Shanghai introduced that the Xiaomi show car will arrive at the store in the first quarter of next year. Similar to Huawei’s offline stores, Xiaomi Auto will also become an exhibit in Xiaomi Store.

The Catalogue of New Energy Vehicle Models Exempted from Vehicle Purchase Tax (the 72nd batch) issued by the Ministry of Industry and Information Technology on December 12 shows that the manufacturer of Xiaomi SU7 is Beijing Automotive Group Off-road Vehicle Co., Ltd., and there are two versions, the difference lies in the battery pack capacity and cruising range. The battery pack capacity of the two versions is 73.6kWh and 101kWh respectively, and the corresponding battery life is 668/628km and 800/750km respectively.

Xiaomi Automobile Technology Co., Ltd. applied for the patent of "battery and body integrated structure, vehicle" which was also announced a few days ago. The new patent is conducive to improving the integration of vehicles, reducing the weight of the body structure, realizing the lightweight of vehicles and improving the cruising range of vehicles.

At the previous Xiaomi new product launch conference, Xiaomi released the 澎湃 OS operating system, which is not only suitable for mobile devices such as mobile phones, but also will be installed on Xiaomi cars. According to Lei Jun, Xiaomi 澎湃 OS is based on the integration of deeply evolved Android and self-developed Vela system, rewriting the underlying architecture and making a "public base" for the future Internet of Everything.

Catalogue of New Energy Vehicle Models Exempted from Vehicle Purchase Tax (Seventy-second Batch)

New car information is strictly confidential.

The predicted starting price is below 200,000 yuan.

Xiaomi keeps information about new cars strictly confidential. Xiaomi Group recently introduced that it was verified that in November and December, 2023, three former employees of Xiaomi Automobile Department participated in the so-called "Xiaomi Automobile Seminar" organized by external brokers and investment institutions without permission for the purpose of collecting "consulting fees", which fabricated and spread a lot of false and untrue information, seriously misleading the market and disrupting the normal business development of Xiaomi Automobile.

The above three employees, namely Yu Moumou (former employee of the electronic control system and software team), Shi Mou (former employee of the stamping and casting process team) and Zhang Mou (former employee of the mass production quality team), have seriously violated the Code of Conduct for Xiaomi Group employees and the confidentiality obligations stipulated by the company. Xiaomi Group has dismissed them and never hired them, and has been investigated for legal responsibility according to law. At the same time, Xiaomi Group reserves the right to pursue legal responsibility for brokers and investment institutions that organize related activities.

A spokesperson for Xiaomi Company said that Xiaomi Group will pursue malicious leaks, malicious rumors and rumors in the end according to law.

According to the latest research report, Xiaomi’s new car SU7 is positioned as a medium-sized and large-sized pure electric coupe, which is designed for Tesla Model 3, but compared with Tucki P7i/ Tesla Model 3/ Zhijie S7/Han EV and other competing products, the new car price is lower, the estimated starting price is below 200,000 yuan, and the overall price is between 200,000 yuan and 300,000 yuan, and the body size (length 4997mm) and wheelbase (3000mm) are larger, which is in line with Xiaomi’s consistent pricing style. After calculation, the annual sales volume of the car market in the range of 200,000-300,000 yuan is about 1.5 million, which is a broad market for Xiaomi. It is estimated that the annual sales volume of new cars will reach 70,000-80,000. At present, the progress of Xiaomi’s car-making exceeds expectations. In the follow-up, Xiaomi will use the traditional OEM production capacity to achieve rapid vehicle launch and capacity replication through OEM and sub-brands to ensure the growth and explosiveness of the company’s sales.

Editor: Zhan Xue Proofreading: Feng Wenjun Picture Editor: You Feifei

　　 With the coming of the school season, the first batch of "post-00" freshmen began to enter the university and officially started their college life. How to plan their college life? Remember that these points will enrich your college life.

　　 Do you know the time of these textual research?

　　 College English Band 4 and Band 6

　　 CET-4 and CET-6 are held twice a year in June and December. The perfect score of CET-4 and CET-6 is 710, and the score of 425 or above is passed.

　　 Computer rank examination

　　 The national computer grade examination is divided into four levels, and general majors are required to pass the first level examination, master the basic knowledge of computers and use common office software. Some units will also require to pass the computer level 2 exam when recruiting. Generally speaking, the examination of computer level 3 and 4 is only required for students majoring in computer science. The computer grade examination takes the form of computer test, with a perfect score of 100 and a score of 60 being qualified, among which the first and second grade examinations are held in December every year.

　　 Putonghua proficiency test

　　 The level of Putonghua is divided into three levels and six levels, that is, one, two and three levels, and each level is divided into two grades: A and B; The first grade is the highest, and the third grade is the lowest. The examination time of Putonghua test varies from place to place, and the registration time and examination time announced in that year shall prevail.

　　 There are many types of certificates that can be obtained during college. You can choose according to your own professional requirements and career development direction, and you can also choose according to your own hobbies, such as teacher qualification certificate, psychological consultant certificate, human resources qualification certificate, and minority language examination.

　　 Life | Have you ever used these dormitory "artifacts"?

　　 Bedside shelf

　　 Students who like reading and studying in bed often find it troublesome to take things, but with the bedside shelf, mobile phones and books can be placed directly in the shelf, which is convenient and beautiful.

　　 Folding desk on bed

　　 The folding desk can not only adjust the angle at will to meet your sitting or leaning posture, but also be folded back to the bed directly after use.

　　 Shading bed curtain

　　 In university dormitories, roommates have different work and rest habits. Sometimes they want to sleep, but they still have the lights on. At this time, the shading bed curtain can meet your needs well. When the bed curtain is closed, you can have your own privacy.

　　 Non-slip mat

　　 If you live in the upper bunk, then you need this anti-skid pad. Climbing up and down every day, if you put anti-slip mats on the ladder, you will not only feel at ease when you get on and off the bed, but also don’t have to worry that your feet will be frozen in winter.

　　 Creative storage box

　　 Stationery, accessories, and various gadgets are placed directly on the table, which not only looks a little messy, but also tends to be forgotten. At this time, a creative storage box can help you, easily tidy up and have a neat desk.

　　 Student mini electric cooker

　　 There are too many people in the canteen? Is the takeaway unsanitary? Then why not do it yourself in the dormitory? The mini electric cooker can cook porridge to meet daily needs. When you are interested, you can also have a small hot pot in the dormitory, but you must pay attention to the wattage of the electric cooker not to exceed the dormitory limit.

　　 egg cooker

　　 It takes a few minutes to get up every morning to cook delicious boiled eggs, which are nutritious and hygienic, so you don’t have to rush to the cafeteria to grab breakfast every day! But pay attention to the fresh preservation of eggs in the bedroom.

　　 Do you know these rules of interpersonal communication?

　　 Improve initiative

　　 In a strange environment, we will have a certain sense of distance to strangers. In terms of personality, introverts don’t like dealing with people very much, but extroverts are different. He will take the initiative to deal with anyone and become a leader in interpersonal communication. In dealing with people, we should keep open-minded, which will help you make more friends.

　　 Consider the feelings of others

　　 In daily communication, if everything requires others to do according to their own ideas, regardless of other people’s opinions, others will certainly not like it. If you don’t care about other people’s thoughts and feelings and don’t give others face, then others will definitely not be willing to associate with you. Therefore, in the process of communication, we should grasp a degree and consider the feelings of others.

　　 Don’t force your temper on others.

　　 Everyone has a bad mood. When we have a temper, we should learn to control our temper, learn to control ourselves, learn to self-channel, and control our temper.

　　 Improve self-confidence

　　 Social phobia is a psychological disorder. Many people will have a kind of lonely bad mood because of their inner fear of socializing or self-distrust. In fact, people’s social skills are not innate, but need to be nurtured by the acquired environment and consciously cultivated. Therefore, we should improve our self-confidence and strive to overcome social fears.

　　 Upgrade | Freshmen Promotion Raiders

　　 Learn to "break up"

　　 Just entering the university, many students are easy to fall into ‘ Multi-line operation ’ I am busy every day, but I feel that my life is not full after I calm down. In the end, a person can only choose a life path, follow his heart and live the life he wants, in order to have a full life. In college, do ‘ Addition ’ It is not an endless increase, but it will be done eventually ‘ Subtraction ’ .

　　 Learn to turn knowledge into wisdom.

　　 The great difference between universities and high schools is that the evaluation system of universities is diversified. Outstanding contributions in sports, literature and art will be recognized. Many freshmen score well in the college entrance examination, but their goals are not clear. As soon as they enter the school, they will be particularly confused and don’t know where their long-term goals are. Freshmen can no longer stay at the knowledge level as before, but also keep learning to turn knowledge into wisdom and adjust themselves appropriately.

　　 foster a lofty ideal

　　 Nowadays, there is a phenomenon of "hollow disease" among college students, which means that some college students feel that life is meaningless, they are very confused about life, they don’t know what they want, they often feel tired, lonely and depressed, they feel that learning and life are meaningless, they have no hope for the future, and they are hollowed out physically and mentally. Rejecting "hollowness", students should learn to govern themselves, shoulder social responsibilities bravely, have lofty ideals, long-term planning and short-term goals, dare to dream, dare to pursue dreams and be diligent in interpreting dreams.

　　 Accept imperfection

　　 Some people say that "the post-00 generation" is a "strawberry youth holding a mobile phone", so you can’t press it or touch it, so you should take care of it. There are two main stages for college students, namely, acceptance and establishment. First of all, learn to accept, accept imperfections, accept differences, and accept constant changes. Only by accepting and acknowledging others’ differences can our differences be accepted. This is a process of growth.

　　 (Comprehensive China Network, People’s Network, China Youth Daily)

　　Cctv news(Reporter Wang Xiaoying) Nanyin, also known as "Xianguan", is one of the oldest existing kinds of music in China. It came from the Central Plains to southern Fujian, and has preserved the traditional and ancient folk singing methods before the Tang Dynasty, singing classics in Minnan, and is called the "living fossil" of music culture.

　　Founded in 1954, Xiamen South Orchestra is one of the only two professional performing groups of Nanyin in China. In recent years, Nanyin has made great efforts to innovate and cultivate talents, and a group of post-90 s and even post-95 s students have participated, which has given Nanyin a new "voice" machine.

Nanyin oratorio "Jin Shi Yin"

　　Compilation of reference books and promotion of Nanyin’s first computer-generated scale edition published at the end of the year.

The score of Nanyin Gongchi Score, which was independently developed by the South Orchestra, was played by computer scoring software.

　　Xiamen South Orchestra is located in the west gate of Sun Yat-sen Park, a historic building with southern Fujian classical garden style — — — In "Nanyin Pavilion", its predecessor was Xiamen Jinfengnan Orchestra.

　　Mr. Ji Jingmu, the first head of the Southern Orchestra, was highly accomplished and was praised as a "great master" and a "master of southern music" by the southern music circles at home and abroad. During his lifetime, he compiled more than 500 pieces of traditional southern music and created many new pieces, among which the instrumental music "Fishing Songs in the Bohai Sea" jointly created by colleagues in the music industry was praised as the fourteenth set of southern music.

　　Thanks to the guidance of Ji Jingmu, Bai Hou, Ren Qingshui, Bai Lihua, Lin Yuyan and other famous teachers, Nanle Troupe not only abides by the previous law, but also dares to innovate, forming a unique artistic style. In terms of instrumental performance, Xiamen South Orchestra pays attention to the tacit cooperation between musicians, especially the skill of playing the flute string in the cave, which is highly respected in the southern music circle; In singing, it pays attention to "emphasizing rhyme over lightness" and "clear pronunciation and mellow voice", which has been praised by southern music circles at home and abroad for decades.

　　In recent years, the Southern Orchestra has adhered to the road of attaching equal importance to inheritance and innovation. On the one hand, it has continuously excavated and sorted out traditional tracks, on the other hand, it has actively created Nanyin masterpieces and actively participated in various national art competitions, winning awards frequently.

　　In 2010, Nanyin’s Gathering in Baodao won the program award of "Peony Award, the highest award of China Quyi", becoming the only play in Fujian Province and one of the five in China that won this honor.

　　Yang Xueli, head of Xiamen Nanyin Orchestra, introduced that since 2015, Nanyin Orchestra has started the data rescue and protection plan, and edited and published the Selected Works of Nanyin Ancient Music by using the self-developed Nanyin Gongchi notation computer scoring software. This selection is the first in Xiamen Nanyin community and the first Nanyin score in Xiamen, which has become an indispensable reference book for Nanyin lovers, providing a more detailed Nanyin reference book for Nanyin practitioners and enthusiasts, and standardizing the singing scores of Xiamen schools. At present, they are editing and proofreading Xiamen’s first computer-generated version of the Complete Works of Nanyin Finger Spectrum, which is expected to be published by the end of this year.

　　After 90, students joined the new "sound" machine that glowed with Nanyin.

Xu Dani on the stage

　　Born in 1996, Xu Dani was influenced by her aunt who sang Nanyin. She entered Xiamen Art School at the age of 15 in 2011 and began to try to learn Nanyin.

　　"Although Nanyin is sung in Minnan, she can speak Minnan and may not be able to sing Nanyin." Xu Dani said that it was difficult to learn at first, and the pronunciation and articulation were very demanding, especially it was difficult to adapt to the slow rhythm of Nanyin.

　　Yang Xueli introduced that Nanyin really pays attention to articulation, and its tunes are euphemistic, simple and elegant.

　　Many gestures and movements of Nanyin are delicate and exquisite. The longer the contact, the more beautiful it feels, and the slow performance rhythm of Nanyin as a whole is easy to calm people down. After studying, Xu Dani fell in love with Nanyin. In 2014, she began to perform on stage.

　　In order to cultivate talents, Nanle Orchestra and Xiamen Art School jointly run a school, and sent old masters and top teachers to participate in Nanyin professional teaching. There were 17 students studying with Xu Dani, and these post-90 s students also injected new vitality into Nanle Orchestra.

　　"In the past, the performance form of Nanyin was relatively simple, such as four stations and one singing." Xu Dani said that their new students, on the basis of the original, asked the master to innovate. At present, many popular elements have been added to the repertoire, such as accompaniment chorus, percussion and other Chinese and Western instruments.

　　Although she excels in some tracks, Xu Dani still feels that compared with the old masters, she has only learned a little, especially the most difficult part of Nanyin’s singing.

　　Yang Xueli told reporters that the new batch of post-90s or even post-90s students is actually very surprising. They have excellent skills and stick to the tradition. Many of them have made their mark in national, provincial and municipal events and made great achievements.

　　Go out of "Nanyin Pavilion" and fly overseas.

Nanyin’s performance "Gathering in Treasure Island" won the program award of the sixth China Quyi "Peony Award".

　　In order to let more people know about Nanyin, the Southern Orchestra took the initiative to perform in the campus and community, and will perform free of charge at Nanyin Pavilion on Sunday for the public to watch.

　　Yang Xueli introduced that the Southern Orchestra regularly organizes Nanyin training classes and Nanyin summer camps jointly with Nanyin Society and primary and secondary schools in Xiamen, or sends outstanding Nanyin performers into schools and communities to give lectures, and holds a session of Xiamen Nanyin Singing Competition every year, which has been held for 19 times so far, cultivating a group of new people, creating and producing a number of new works, and reviving Nanyin.

　　Nanyin is widely spread in Hongkong, Macau and Southeast Asian countries where Minnan people live, especially in Taiwan Province. Because of this, Nanyin is endowed with a special historical mission and will play an irreplaceable role in promoting cross-strait artistic exchanges, enhancing cross-strait cultural identity and maintaining cross-strait emotional ties.

　　On behalf of Xiamen City, Xiamen South Orchestra went to Taiwan to participate in the "Fujian Cultural Treasure Island Campus Tour — — Nanyin enters the campus "activity, and enters 11 colleges and universities in Taiwan Province to promote performances.

　　In recent years, the Southern Orchestra has been invited to visit the Philippines, Singapore, Japan, France, New Zealand, the Czech Republic, Hong Kong, Macao and Taiwan and other countries and regions, actively carrying out foreign art exchange performances, and promoting China’s excellent traditional culture to the world through the international stage, so that people can further understand the value and charm of Nanyin, a world heritage.

　　Although the state explicitly prohibits it, there are still a large number of tobacco advertisements on the Internet and they are more hidden. Yesterday, Beijing CDC released the monitoring results of Internet impact data in China in 2018. The Internet platform with many young users and relatively lack of supervision has become the hardest hit area of tobacco marketing. In addition, in some lifestyle sharing apps with the slogan of "finding a better life", there are also a lot of tobacco marketing information for women. According to a survey conducted by Beijing Youth Daily reporter, there are more than 90,000 pieces of marketing information related to "cigarettes" only on the "Little Red Book" APP, and most of these information are developed in the form of "evaluation" and "planting grass", which has attracted a lot of readers’ attention.

　　issue

　　Nearly 15% of the Internet tobacco advertisements are flooding, playing a "feeling card"

　　According to the "Monitoring Report on Internet Tobacco Marketing Data in 2018" issued by the Municipal Center for Disease Control and Prevention, from January to June 2018, a total of 51,892 pieces of information related to tobacco advertisements and promotions, 7,289 pieces of tobacco news and 47,304 pieces of discussion by smokers were captured. Among the information related to tobacco advertising and promotion, tobacco agents have the most sales information, accounting for 39,507, accounting for 76.13%; 1959 pieces of tobacco purchasing sales information, accounting for 3.78%; 1977 tobacco advertising messages, accounting for 3.81%; There are 265 pieces of tobacco sponsorship information, accounting for 0.51% of the total.

　　Zeng Xiaoyu, deputy director of Beijing CDC, said that at present, men are still the main consumers of cigarettes in China, but on the Internet platform, women and teenagers are becoming the main targets of tobacco marketing information. The monitoring found that there are a lot of tobacco marketing information (2051 articles) on some shopping guide sharing platforms mainly for women, and on these life sharing platforms, female users account for about 70%. Besides "smoking" and "smoking", "exploding beads", "fine branches" and "loving happiness" have also become the most popular keywords for women to discuss.

　　At the same time, the Internet platform with many young users and relatively lack of supervision has also become the hardest hit area of tobacco marketing. Among the 14 monitored online platforms, the most information about tobacco advertisements and promotions was captured from Weibo, accounting for 42,834 pieces, accounting for 82.54%. On March 15th, 2019, Sina Weibo Data Center released the latest "2018 Weibo User Development Report", which showed that young users aged 18-30 accounted for 75% of users of Weibo platform. It can be seen that women and teenagers are becoming the main targets of tobacco marketing information.

　　The Interim Measures for the Administration of Internet Advertising clearly stipulates that it is forbidden to use the Internet to publish tobacco advertisements. However, with the rapid development of Internet industry and the change of Internet communication mode, tobacco online marketing still exists in large numbers. It is worth mentioning that, compared with traditional advertising forms, tobacco marketing information on the Internet platform is more embedded in a soft way, which is more concealed.

　　The reporter of Beiqing Daily noticed that a large number of soft information and pseudo-scientific information related to tobacco advertisements and promotions were found in this monitoring. Among them, 7766 pieces of sentimental soft text information were captured, accounting for 14.97%. These sentimental soft articles spread tobacco information, beautify smoking behavior and enhance public recognition of tobacco brands by exaggerating the relationship between tobacco and love, friendship and affection.

　　At the same time, this monitoring also captured 418 pieces of tobacco-related pseudo-scientific information, spreading pseudo-scientific information contrary to science, so as to strengthen brand awareness and attract more potential customers. These hidden advertising messages will bring difficulties and challenges to the supervision work of relevant departments.

　　survey

　　The "planting grass" tobacco-related soft text on APP attracts a large number of female users’ attention.

　　According to a survey conducted by the reporter of Beiqing Daily, there are many tobacco marketing articles in some apps that are mainly female users and were originally used for "lifestyle sharing" and "planting grass", which achieve the purpose of "advertising" through soft communication and mainly promote "cigarettes suitable for women".

　　On an APP called "Little Red Book", the reporter entered the word "smoke" to search, and the page suggested that there were 95,000 "notes". The second keyword was "Ms" and the third was "female smoke". The topic recommended on this page is "E-cigarette". After clicking in, there are 2,656 notes in the topic of "E-cigarette", with a total of 4.916 million views. Search for "ladies’ cigarettes" and you can see 6848 notes. Just open one of them, and you will see that these articles are all tobacco information displayed in the form of "evaluation" and "experience report". And this kind of "planting grass" that doesn’t look like an advertisement has attracted the attention of many readers.

　　For example, there is an article titled "Hard-core Young Electronic Cigarette, Rejecting Secondhand Smoke" on the home page. I thought it was to discourage smoking, but after opening it, I introduced an electronic cigarette product. Another article is entitled "Girl’s Heart | I’ve been thinking for a long time whether to buy XXX or not, so I’ll share my evaluation with you". At the beginning of the article, I wrote: "Smoking is harmful to health", and then I introduced a cigarette in more than 1,000 words, which won 4,168 likes and 698 comments, and 4,837 users collected this article. The first comment reads: "A non-smoker has carefully read every word!"

　　"This soft implant is hidden, not in the traditional sense ‘ Advertising ’ But in fact, it is still for the purpose of advertising. Many publishers are behind tobacco marketing agencies. " A staff member who has been engaged in tobacco control public welfare for a long time told the reporter of Beiqing Daily, "And these lifestyles share APP, and the main target is women, and women have become the main target of tobacco online marketing."

　　The reporter of Beiqing Daily learned that in 2016, China issued the Interim Measures for the Administration of Internet Advertising, which prohibited the use of the Internet to publish tobacco advertisements. Previously, Article 13 of the WHO Framework Convention on Tobacco Control stated that tobacco advertising, promotion and sponsorship were completely prohibited. The newly revised Advertising Law of People’s Republic of China (PRC) in 2015 also clearly stipulates that "it is forbidden to publish tobacco advertisements in mass media or public places, public transport and outdoors; It is forbidden to send any form of tobacco advertisements to minors. "

　　respond

　　Continue to monitor tobacco marketing information and deal with suspected offenders.

　　The reporter of Beiqing Daily learned that this Internet tobacco marketing data monitoring was jointly carried out by the Beijing Center for Disease Control and Prevention and the Social Media Research Center of Peking University New Media Research Institute. The monitoring adopts the technology of automatic keyword recognition by web crawler, and conducts a preliminary investigation and research on the advertising and promotion release status of some tobacco enterprises on the Internet in China. The monitoring time is from January 1 to June 30, 2018, mainly from four aspects: the number of tobacco advertising and promotion information released, the characteristics and new trends of tobacco advertising and promotion information on various network platforms, the case analysis of typical online tobacco advertising and services, and the characteristics of tobacco information publishers. After three rounds of argumentation by tobacco control industry experts, legal experts, market supervision experts and network management experts, the information is classified, judged and prevention and control measures are sorted out, with a view to providing help for tobacco marketing information supervision on the Internet platform in China.

　　The Beijing Center for Disease Control and Prevention said that the next step will be to conduct in-depth research from the following three aspects to provide a basis for purifying China’s Internet tobacco control environment: First, continue to monitor the Internet tobacco marketing situation, dig deep into monitoring data, collect typical cases, and publish monitoring results regularly; Second, strengthen the cooperation of relevant government departments, screen typical cases, and submit cases suspected of violating the Advertising Law to relevant departments for handling; The third is to organize experts to sort out and refute pseudo-scientific information, make full use of the Internet to strengthen tobacco control education and legal education for the public, mobilize social supervision forces, and purify the Internet environment.

　　Text/Beijing Youth Daily reporter Zhang Xiaomei