Qiruixingtu brand-new high-end SUV is coming, and the ideal product planning is exposed next year, and the car is gone …

Express reported today’s car news:

1. The new high-end SUV of Qiruixing Road is coming.

2. Ideally, the product plan will be exposed next year, and the car will be arranged.

3. Ford’s new SUV spy photos are exposed again.

With the AT gearbox, a brand-new high-end SUV of Chiringxing Road is coming, or "Eta Ursae Majoris".

Recently, a release project document of Qiruixingtu brand was exposed. According to the contents mentioned in the document, Xingtu will hold an offline release conference of the brand in June to undertake the brand rejuvenation action and the new product preheating rhythm.

Suspected internal file of starway

Most of the new products mentioned here point to the brand-new B-class SUV-Eta Ursae Majoris production version, which is the most important product of Starway this year. According to the release time of the previous publicity, the production version of Eta Ursae Majoris is planned to go offline at the end of 2022, and the exposure half a year in advance is more in line with the publicity rhythm, so it will probably be launched in this brand night.

Xingtu Eta Ursae Majoris concept car

Having said that, who is Eta Ursae Majoris? This is a brand-new SUV concept car released by Starway at last year’s (2021) Shanghai Auto Show, positioning the coupe SUV. The shape of the concept car is very beautiful, and it also represents the future design direction of Starway. Compared with Starway’s current sedate style, the new design language is definitely a big breakthrough. Of course, it is known to be a concept car, and there will be no small discrepancy in the future production version.

Xingtu Eta Ursae Majoris concept car

At this point, we can get the general appearance information from the production spy photos of Eta Ursae Majoris. Obviously, it does differ a little from the concept car, especially the light group, which is not as flat as the concept car, but tends to the traditional style. In addition, although it locates the coupe SUV, the shape of the rear roof can be seen because of some compromise in space.

Suspected Starway Eta Ursae Majoris production spy photos

However, whether the model in the spy photos is really a production version of Eta Ursae Majoris remains to be verified, and we can only pin our expectations on the interior. Judging from the interior of the concept car, it is also more fresh than the current model of Starway. First of all, it is extremely rare to use full LCD display on the steering wheel. Secondly, the shape of the whole center console is also fierce. In short, the design sense is in place, depending on the production version.

Xingtu Eta Ursae Majoris concept car interior

This project document also exposes its size and power information. Its length, width and height are 4675/1920/1625mm, and its wheelbase is 2780mm. From the perspective of wheelbase, Eta Ursae Majoris is considered as a large compact SUV. In the power part, it adopts 2.0TGDI+8AT/9AT, providing two-wheel drive and four-wheel drive models, which is the first time that the Starway family has adopted AT gearbox.

Suspected Star Road Eta Ursae Majoris Power Information

Although there is little information at present, judging from the news exposed before, Eta Ursae Majoris will be the first product of Starway in the 2.0 era, and it will also bring Starway into a brand-new product route. Let’s wait for the arrival of the conference in June!

Finally, a car has been arranged, and the ideal product plan will be exposed next year, with a main price of 200,000-500,000 yuan.

On May 10th, LI released its financial report for the first quarter of 2022, with revenue reaching 9.56 billion yuan, an increase of 168.7% compared with the first quarter of 2021, and the loss was also controlled at 10.9 million yuan. Ideally, this is the best financial report ever.

LI’s financial report for the first quarter of 2022.

Li Xiang, CEO of LI, also talked about the planning of ideal future products at the financial report meeting, and further explained the models, prices and peripheral services that consumers care about. In terms of power form planning, LI still insists on two directions: pure electric power and extended range. He said that it is better to use extended range power for SUVs, not MPV and cars. For pure electric SUVs, the ideal will take a new form to design, and the two will jointly dominate the price market of 200,000-500,000 yuan.

LI extended range power

For the market with the price of 200,000-500,000 yuan, Ideal also plans to launch a heavyweight product in every 100,000 range, and accurately launch it according to the needs of different consumers at different prices, which sounds like an ideal product tonality. After all, the greatest contribution to Li ONE’s success is its accurate user positioning, followed by price, and technical means are not its main advantages.

Li ONE

So what kind of product is it? Ideally, three models will be launched next year (2023), which are equipped with the flagship products of a new generation of extended-range power, including the products of the new BEV high-voltage platform, and a medium-sized car priced at 200,000-300,000 yuan. That is to say, next year, everyone can see the ideal first car product.

Li Auto

Regarding the surrounding construction, from the ideal planning point of view, pure electric products are the focus of the next development, so this ideal also gives the news that they will have a special charge for the construction of charging piles, giving priority to the expressway. Looking at the whole pace, the ideal is to focus on accurately positioning products to win market success, and to form a technical upgrade in this mode. This operation is very similar to Apple’s, planning a price level, and launching demand products such as iPhone13, iPhone13 Pro, iPhone13 Pro MAX with the help of a major technical platform.

Li ONE

Ideal positioning in market segments is indeed better than some new forces, and it is also worth learning from some "domestic luxury brands". After all, they always like to pile up their configurations and cover everything, but they don’t know what kind of theme products they will present in the end.

Savior of the sharp world? Ford’s new SUV is once again exposed, which may be the successor of Sharp.

Since the beginning of last year, Ford has been exposed a new car overseas, that is, the new Fusion.

Ford’s new SUV spy photos

According to the previous cognition, Fusion is actually an overseas model of domestic Mondeo, but the new Fusion previously exposed is an SUV. Now a new generation of Mondeo in China is also on the market, and overseas Mondeo has stopped production. In the long run, this product makes people very confused: Who is it? At present, we can only think of it as Ford’s brand-new SUV. Recently, foreign media have taken spy photos of the brand-new Fusion Active (unnamed) overseas. According to it, it is likely to be the successor of Ford EDGE (sharp in China), which may be unveiled at the end of this year.

Ford’s new SUV spy photos

In this exposure, the new Fusion is still covered with thick camouflage, and it is almost difficult for us to get a trace of appearance information from it. According to foreign media, it also uses Ford’s brand-new design style, which is somewhat similar to the domestic Ford EVOS. It is expected to have a larger size. In the net and through headlights.

Ford’s new SUV spy photos

Judging from the outline and proportion of its body, it is a bit like the shape of Ford Lingyu in China, especially the decoration of the central raised part of the tail is very conspicuous, which has a high similarity with the design of Ford Lingyu. However, judging from the direction of the taillight that has not been assembled at the tail, it is very different from Ford Lingyu, but according to this figure, it is expected to have a seven-seat layout.

Ford’s new SUV spy photos

Ford lingyu

Ford’s new SUV spy photos

Judging from the exhaust setting of single-sided exhaust, foreign media indicated that it will be built on Ford C2 platform, and it is expected that only 1.5T and 2.0T engines will be provided, and the horsepower parameters will not be too strong, and it is more inclined to adjust the home style. Since it may be the successor of Sharp, its product strength is more worth looking forward to, and we will continue to pay attention to the news after Ford.