【Pacific Auto Network Technology Channel】 1.6L was once the first choice for family cars because of its sufficient power and relatively low fuel consumption. However, with the improvement of consumption level, the size of family cars is getting bigger and bigger, and the power of 1.6L displacement is just enough. If the vehicle is fully loaded, it will be a bit of a small horse-drawn cart, and the driving pleasure has long been gone. 2.0L displacement power is sufficient, but high fuel consumption is inevitable. To make a compromise, 1.8L displacement power and fuel economy are the most suitable. I also saw this opportunity, and developed a brand-new 1.8L engine in five years. This engine code is EC8, which is currently mounted on Dongfeng models. This issue will bring you the technical analysis of Dongfeng EC8 1.8L CVVT engine.

　

Wonderful review of the last issue

　

● Basic engine parameters

● Research and development background of ●EC8 engine project

　　The research and development project of EC8 1.8L engine was put forward at the board of directors of Shenlong Company as early as April 2008, and was officially put into production in April 2013. The whole project development took five years.

　　In the two years before April, 2010, China market analysis and product technical scheme determination were mainly carried out. According to market analysis and laws and regulations, 1.8L will be the gold emission in the household market, and the power performance of 1.8L can best meet the household demand, while the fuel consumption and carbon dioxide emission also meet the environmental protection requirements.

　

For more engine technical analysis articles, please click the following link:

　

● Fuel consumption of ●1.6L and power of 2.0L displacement.

　　EC8 is a brand-new engine launched by PSA for China market. EC8 engine claims to have the fuel consumption of 1.6L displacement engine and the power of 2.0L displacement engine, and its performance level is in the advanced position of naturally aspirated engine.

　　It can be seen from the EC8 engine diagram that about 90% of the peak torque has erupted in the engine at 1500 rpm, and the torque curve is relatively gentle and lasts until 6000 rpm.

　　It has good dynamic performance in the daily use speed range, and reaches the peak torque at the earliest in the same class. The most intuitive feeling is that when the start accelerates, the low speed is very fast. The output that can be obtained in the 1500-2000 shift range that Chinese people are used to can be described as a little bit of power and a steady stream.

　　With the power of the 2.0L displacement engine, where does the fuel consumption of the 1.6L displacement engine come from? Of course, it depends on technology. For example, EC8 engine adopts cylinder honing technology, micro-grooved tile technology, variable displacement pump, DLC coated hydraulic tappet, intelligent timing gear damping technology, belt and so on. Listen to me together.

　

Before writing this article, Xiao Bian also visited the production workshop of EC8 engine. If you are interested, you can click the following link:

　

● Flat-top honing and micro-grooved tile technology

　　In terms of process flow, the cylinder block of EC8 engine is carried out in a small number of times by gradually adding power. In the last finishing process — — Flat-top honing

　　Flat-top honing can shorten the early running-in process and improve the fuel consumption and engine oil consumption during the running-in period. It can form a multi-reticulated small platform, which can greatly improve the lubrication condition of the friction pair, prolong the service life of the cylinder hole and piston ring friction pair and prolong the time. This technology is also widely called "pre-running-in" by experts, which can minimize the running-in wear of users when driving new cars, improve the reliability of vehicles to a greater extent, and save users’ maintenance costs.

　　In addition, crankshaft bearing has also adopted the micro-grooved tile technology. Micron grooves are machined on the surface of bearing bush by special machining method. The application of micro-grooved tile technology improves the compliance of bearing bush and accelerates the early running-in between bearing bush and crankshaft. Improve the fluidity of lubricating oil in the minimum oil film thickness area and enhance the cooling effect of engine bearing bush; The distribution area of lubricating oil film along the width direction of bearing bush is larger, which can increase the thickness of oil film in most high-pressure working areas and prevent the bearing bush from sticking.

　　The application benefits of micro-grooved tile technology are to reduce the mechanical loss of moving parts and improve the engine efficiency; Improve the reliability of moving parts and prolong the service life.

　　The combination of cylinder flat-top honing technology and crankshaft bearing micro-groove tile technology reduces the power consumption in crankshaft operation engineering. The inspection in the assembly workshop shows that the friction of crankshaft rotation needs to consume 3.6N·m engine torque.

　

For more related articles, please click the following link:

　

　

● Variable pump

　　There is also an oil pump directly connected with, and the operation of the oil pump also consumes a part. According to relevant foreign research reports, the use of variable displacement oil pump can generally reduce the fuel consumption of the engine by 1%-2%. To reduce the power consumption of the oil pump, it is necessary to match the oil supply of the oil pump with the actual oil demand of the engine. The use of variable displacement oil pump can meet this requirement.

　　The variable displacement oil pump used in EC8 engine is provided by Magna Powertrain (Changzhou) Co., Ltd.. EC8 oil pump is a variable displacement vane pump, which can be mainly divided into sliding variable vane pump and swinging variable vane pump. The variable principle of the two types of vane pumps is basically the same: the eccentricity between the outer adjusting ring and the rotor is changed by sliding or swinging, and then the displacement of the vane pump is changed.

　　When the feedback oil pressure reaches the variable set value, it is compressed, and the outer adjusting ring slides or swings, so that the eccentricity between the inner ring and the outer ring of the blade is reduced, and the variation of the oil pressure cavity formed between the blade and the inner and outer rings is also reduced correspondingly during the operation of the oil pump, thus reducing the oil pump flow; When the feedback oil pressure decreases, the spring gradually returns to reset the adjusting ring.

　　Main oil passage pressure feedback pressure control mode, which takes the feedback pressure point as the main evaluation point of engine pressure, has small pressure fluctuation and is close to the main lubricating parts, and can accurately reflect the engine oil pressure demand. By adopting main oil passage pressure feedback, the pressure control is more accurate and close to the engine demand, and the oil pump efficiency is higher.

　　The variable displacement pump keeps the pressure of the main oil passage of the engine at medium and high speed at a relatively constant value, which can meet the engine oil demand, reduce power consumption and play the role of energy saving and emission reduction. The variable displacement vane oil pump of EC8 engine is at the top level in China, with low power consumption and stable oil pressure control. Users can reduce engine power consumption and fuel consumption when driving a vehicle.　

　

For more related articles, please click the following link:

　

　

●DLC coated hydraulic tappet

　　The working surface of EC8 hydraulic tappet is also coated with Diamond-like Carbon for short. The surface of DLC coating is black, which has comprehensive excellent properties such as stable quality, good adhesion with matrix, good wear resistance, low friction coefficient and good corrosion resistance.

　　The hardness of DLC coating can reach 8000HV, the friction coefficient is as low as 0.05~0.2, and the coating thickness is 0.5-10μ M, the highest heat resistance reaches 800℃.

　　After the tappet is coated, the surface friction coefficient is significantly reduced and the hardness is higher, which significantly improves the wear resistance of the tappet surface and greatly reduces the friction loss between the cam and the tappet surface. While reducing the working noise, it also reduces the power consumption of the engine, thus achieving the purpose of reducing fuel consumption and reducing the cost of car use.

● Intelligent timing gear damping technology

　　Through the special formal gear profile design, a controlled and periodic phase interference is formed to eliminate the torsional vibration of camshaft and reduce the dynamic tension of belt.

　　The processed crankshaft timing gear is approximately oval, which can significantly reduce the timing error of camshaft, effectively reduce the dynamic tension of belt, effectively reduce the dynamic and static axle load and improve the service life of belt.

　　It can be seen from the curve that the vibration of the intelligent timing system is reduced and the engine runs quieter. According to reports, the life of the intelligent timing system is equivalent to that of the engine. The belt tension is reduced and the bearing life is effectively improved. It reduces the noise and vibration of the user’s timing system when driving, and improves the driving comfort of the vehicle.

　

For more related articles, please click the following link:

　

　

●

　　EC8 piston adopts the latest technology of FM-Federal-Mogul Company: ELASTOVAL II structure and fully floating piston pin, which optimizes the piston design structure, removes the back mass of piston ring support area, reduces the piston weight and friction loss, and realizes the lightweight of the piston while maintaining sufficient strength of the piston. Elastoval II comprehensively considers the skirt, thickness, profile and other factors, combined with the cylinder clearance and pin hole eccentricity, in order to achieve the best energy-saving and noise-reducing effect, and is conducive to reducing fuel consumption and increasing its fuel.

　　EC8 improves the engine performance to a great extent by increasing the volume of the piston head projection to 11. The special piston structure design also improves the reliability of engine operation and reduces the cost of users’ cars.

●CVVT timing technology

　　CVVT is a technology that changes the opening time of camshaft by electro-hydraulic control system, so as to control the required valve overlap angle. This is not a novel automobile technology. Now many engines have adopted this mature and reliable technology.

　　EC8 engine adopts the VVT technology of INA, which can adjust the intake valve timing and phase in a wide range of angles to ensure that the engine can meet the requirements of middle and low speed and high speed at the same time. The driving comfort, fuel economy and emission are obviously improved. CVVT technology can ensure the charging efficiency of the engine under different working conditions and improve the low-speed end torque by 5-10%. 5-8% high-speed power is increased, so that users can get better power output when starting at low speed, and high engine power is maintained at medium and high speed. The fuel economy can be improved by 1-3%, making the vehicle more fuel efficient. Under the limited NOx level, HC emission can be reduced by 25% at most, and the stability at idle speed is improved, and the driving comfort is better.

　　Summary:Throughout the whole paper, EC8 engine should have many advanced engine technologies besides the original mature, stable and reliable technologies. The development time is relatively short, the cost is relatively low, and the existing market resources can also be used to some extent. The same is true from the user’s point of view. What users are most worried about is whether the performance is stable or not, and it is not easy to buy accessories when there is a fault, which just solves these problems. With five years’ unremitting efforts, the brand-new EC8 engine has been developed with "high efficiency, low consumption and high reliability" in consideration of power, fuel consumption, comfort and reliability. The slogan of the power of the 2.0L engine and the fuel consumption of the 1.6L displacement engine will never be groundless.

　

For more technical channel articles, please click the following link to view:

　

Xinhua News Agency, Guangzhou, December 3 (Reporter Bai Yu) According to the latest report from the Guangdong Provincial Health and Family Planning Commission, 164 new cases of dengue fever were reported in the province from November 25th to December 1st, which was 56 cases less than the previous week and 25.5% lower than the previous month. There were no new cases in eight prefecture-level cities. Experts predict that the dengue fever epidemic may end in mid-December.

As of 0: 00 on December 1st, 20 prefecture-level cities in Guangdong Province have reported a total of 45,053 cases of dengue fever this year, including 37,280 cases in Guangzhou and 442 cases in Shenzhen. There were 18,910 hospitalized cases, and 18,771 discharged cases were cured. A total of 6 deaths were reported, including 5 cases in Guangzhou and 1 case in Foshan.

According to the analysis of disease control experts, with the implementation of various prevention and control measures and the gradual cooling of the weather, the density of mosquito vectors has decreased significantly. In the middle of this month or in the next two weeks, the dengue fever epidemic spread locally in Guangdong will probably end.

　　BEIJING, July 14 (Xinhua) Ruan Jianhong, spokesman of the People’s Bank of China and director of the Survey and Statistics Department, said on the 14th that in the first half of the year, various loans of financial institutions increased by 15.73 trillion yuan, an increase of 2.02 trillion yuan over the same period of last year, indicating that the financial system has further increased its support for the real economy. From the perspective of industry investment, new loans were mainly invested in key areas such as manufacturing and infrastructure, and the growth of loans in the real estate industry also showed a sustained recovery trend, and the structure of the loan industry was further optimized.

　　Ruan Jianhong said that from the perspective of loan subjects, loans from enterprises (institutions) were the main body of loan increment in the first half of the year. In the first half of the year, loans from enterprises and institutions increased by 12.81 trillion yuan, an increase of 1.42 trillion yuan year-on-year, accounting for 81.5% of the total credit increase. Household loans increased by 2.80 trillion yuan, an increase of 572.3 billion yuan. The main reason for the increase in household loans is the increase in personal business loans and short-term consumer loans. In the first half of the year, personal business loans increased by 2.3 trillion yuan, an increase of 759.3 billion yuan over the same period of last year; Personal short-term consumer loans increased by 300.9 billion yuan, an increase of 401.9 billion yuan.

　　From the perspective of industry investment, new loans were mainly invested in key areas such as manufacturing and infrastructure, and the growth of loans in the real estate industry also showed a sustained recovery trend, and the structure of the loan industry was further optimized. Specifically:

　　The growth rate of medium and long-term loans in manufacturing industry maintained a high level. At the end of June, the medium and long-term loans of manufacturing industry increased by 40.3% year-on-year, 10.7 percentage points higher than the same period of last year, and 22.3 percentage points higher than the growth rate of medium and long-term loans of all industries. In the first half of the year, loans increased by 2.15 trillion yuan, an increase of 821.9 billion yuan year-on-year. Among them, the medium and long-term loans of high-tech manufacturing industry increased by 41.5% year-on-year, 11.5 percentage points higher than the same period of the first half of the year. In the first half of the year, the medium and long-term loans for new high-tech manufacturing industries were 483.5 billion yuan, an increase of 184.7 billion yuan year-on-year.

　　Look at the infrastructure industry. Medium-and long-term loans in the infrastructure industry grew rapidly. At the end of June, medium and long-term loans in infrastructure industry increased by 15.8% year-on-year, 3.3 percentage points higher than the same period of last year. In the first half of the year, it increased by 3.25 trillion yuan, an increase of 1.1 trillion yuan over the same period of last year.

　　The growth rate of medium and long-term loans in the real estate industry continued to rise. At the end of June, the medium and long-term loans in the real estate industry increased by 7.1%, 0.2 and 8.5 percentage points higher than the end of last month and the same period of last year respectively, and the growth rate has been rising for 11 consecutive months. In the first half of the year, the real estate industry added 628.7 billion yuan in medium and long-term loans, an increase of 459 billion yuan year-on-year.

　　Ruan Jianhong pointed out that in the next step, the People’s Bank of China will continue to give full play to the dual functions of monetary policy tools, maintain a reasonable growth of credit and a stable pace, and continue to increase support for key areas and weak links of the national economy to help the real economy to further improve.

In 2023, the social observation reality show "Fifty Kilometers of Peach Blossom House" was filmed in the third season, and the talk show actor Bird Bird who set up a circle with "social fear" people became the biggest attraction of this season. There is a scene in the program: Bird Bird and Eric Wang, who are also withdrawn, are standing by the wall, one with his hands in his pockets and his head bowed, and the other with his hands clasped, looking ahead. At that moment, only embarrassment flows in the air. This picture was sent to me by a friend who doesn’t watch variety shows, so it is widely circulated. She said, "Isn’t that you?" I said, "So are you?"

Today, everyone can find some resonance in "social fear", otherwise "social degradation" will not become a hot word. Social degradation is a complex phenomenon:Sometimes it shows retreat, which means that people begin to avoid and cut some social relationships in their lives, and sometimes it shows active choice, which means that people begin to tend to simple and controllable shallow relationships.

But "social demotion" is an ambiguous expression. First of all, it has no subject. Who wants to demote? Secondly, it has no sense of object. What part of social life do we want to degrade? Finally, it has no frame of reference. Did there ever exist a standard social interaction in our social life? The only consensus we can reach is that,It is conveying a general feeling that "socializing" is very tiring.

The first question to understand is, what exactly do we mean by "social"? According to the definition in the dictionary, any contact between people can be called social interaction, that is, social interaction. But it’s hard to say with the suffix "degraded". Everyone feels different pressure points, and the word "social" in "social degradation" has different meanings: migrant workers are most likely to be troubled by the incessant WeChat messages, so they want to reduce their online exposure, so they have "read it back" or "friends circle can be seen for three days" or even "digital fasting". For young people who have just entered the society, it is particularly difficult to cope with the traditional human relations, so they have to "break off their relatives" or "clean up the workplace". For middle-aged people, too many relationships have been alienated, but they still have to spend energy to maintain them. It is better to "downgrade friendship" or "stay away from dinner".

Hu Penghui, a teacher at the School of Social Studies, Huazhong University of Science and Technology, has been paying attention to the social trends of young people in the past two years, and has written articles on "sense of boundary" and "socializing with children". I asked him to help us draw a range: how to understand the concept of "social" in popular discourse?

Hu Penghui told me that the social communication we are talking about is narrower than the definition in the dictionary, and tends to have social and cultural attributes. "For example, if you chat with your family, go to the supermarket to talk to the salesperson, and discuss transactional work with your colleagues, you won’t think’ I am socializing’. The social interaction we are talking about today, that is, the social interaction in English,In particular, it emphasizes its social attribute, which belongs to the field of’ communication’ in the three major fields of modern society defined by emotional sociology. "

Emotional sociology believes that our emotions in social interaction are an important factor reflecting the changes of our whole society. Jonathan Turner, the author of Emotional Sociology, said: "Emotion is the maintainer of interpersonal relationship, the undertaker of macro-social structure and its cultural generation, and also a force that can split society. Therefore, emotion is an important force to promote social reality at all levels, from face-to-face interpersonal communication to large-scale organizational systems that constitute modern society. "

What does "communication" mean in emotional sociology? Hu Penghui used the theory of Cheng Boqing, his mentor and professor of Nanjing University School of Social Sciences, to illustrate this problem. The social life of modern people is divided into three areas: work, consumption and communication. We follow different emotional mechanisms in different fields. In the field of work, the "finishing system" is dominant, which requires individuals to manage and adjust their emotions and adapt to external organizational and professional requirements. The dominant emotion in the work is "friendliness". What dominates the consumption field is the "experience system", which requires individuals to pursue the happiness brought by novel experiences, so as to show their individuality and their own value. The dominant emotion in this field is "happiness and pleasure".In the field of communication, the "performance system" is dominant, which requires people to create a "micro-landscape" by means of exaggerated expression or strengthening the atmosphere of specific situations, and the emotion that dominates this field is "love".

The theory sounds very simple. Our life consists of three parts. What society requires of us is to express corresponding emotions in different social activities. But the reality is often more complicated. With the blessing of network technology, our social "performance" can start at any time, with no end, regardless of occasion and time. The boundaries between "work, consumption and communication" are increasingly blurred, and there are complex tensions.No one can split his life neatly, let alone manage his emotions strictly according to the life schedule, otherwise he may be as crazy as the company employees who underwent personality splitting surgery in Life Cutting.

Stills of "Life Cutting"

Hu Penghui’s concern for modern people’s social life also began with Fifty Kilometers of Peach Blossom House. What caught his attention was a small incident between actor Guo Qilin and action art Chen chen Chen in the first season: Chen chen Chen asked Guo Qilin to help with the installation, but Guo Qilin, who is famous for his high emotional intelligence and love of help, refused. He turned back and spoke privately to talk show actor Li Xueqin: "It’s like a friend who has nothing to do with you at ordinary times and comes to you for help." Li Xueqin expressed his understanding and summed up a social principle for him: "I don’t bother you, so don’t bother me."

In Hu Penghui’s view, the friction between Guo Qilin and Chen chen Chen is "a matter of border sense". Guo Qilin didn’t have a problem with Chen chen Chen, but the other party broke the boundary he drew for "asking for help". To put it bluntly, it was "friendship didn’t reach this point". At that time, Guo Qilin received a lot of criticism, perhaps because the audience acquiesced that the recording of programs was Guo Qilin’s job. In this case, he did not seem to show a friendly face in his work, but handled it according to his own standards in daily communication. But then again, this program is originally a "social observation", and it is Guo Qilin’s job to show his true self in the field of communication.There is often no right or wrong in social scenes, only a feeling of "discomfort", which is why it is exhausting.

Besides work, we have to pay emotional labor, consumption activities also consume emotions, and communication activities are also mixed with consumption and work, which directly hinders us from being ourselves. Hu Penghui concluded: "In individuals, the separation of the three fields can make it possible for us to pursue ourselves. Socialization becomes a burden, which happens when the three fields are integrated. The question is, who can separate work, consumption and communication so clearly? "

Hu Penghui is a post-90s generation. When he gets along with students born after 00, he finds himself confused about the "boundary". Take the common concept of "teacher" in campus life as an example. When he went to school, he felt that the students of the same teacher were close to each other or at least supported each other. However, among the students he is taking now, many people have a good sense of boundary. "I gave them a cooperative project, and they were willing to communicate with me separately. When I suggested that they could communicate with the same group of students, they found that they didn’t have much contact. Then I found out,Their understanding of their classmates seems to be limited to the objective’ all under the name of a teacher’, and there is no subjective alliance between them. "

Hu Penghui feels that the core of the troubles brought by social interaction is often the question of where this line should be drawn. "The so-called" ineffective social interaction ",or the part of things that make people feel anxious or want to be downgraded in social interaction, is these" interactions "at the junction of the three major fields. But the boundary is a subjective psychological distance, not an objective spatial distance, and the boundary in everyone’s mind is different. It is the ambiguity of this definition that has caused everyone’s anxiety about social life. " Hu Penghui said.

The first episode of the British drama Black Mirror in the third season fictionalizes a society dominated by "social rating", where a person’s success is not judged by professional achievements, wealth or personality, but by the rating of a social networking site hanging over everyone’s head. In order to attend the wedding of plastic sister flowers, the heroine Leiqian entered the high-level social circle and went crazy. After a series of embarrassing accidents, her social score is still not enough. She completely collapsed, broke into the wedding scene and swore, her social score was zero, and she became a "social prisoner". Zoom out, behind the iron cage, she still has many prisoners.

"Socialization" has become a part of our daily performance. Under the attack of both offline and online, modern people are generally in a state of social burnout. We are in the same situation as Lacey. We have too many superficial relationships, are subject to ubiquitous social judgments, and are in an uninterrupted social connection. The standard of being a "perfect social person" is getting higher and higher.

In Lacey’s world, social success is the only criterion of social success. Unrealistic social requirements have led to a large number of quitters who quit social competitions.

Zheng Dandan, a professor at the School of Sociology of Huazhong University of Science and Technology, discussed a similar phenomenon, which originated from the "social withdrawal" put forward by American sociologist Merton: "A highly competitive society will inevitably make many people unable to complete social tasks and give up … In some cases, some social structure and cultural factors may cause individuals in society to take withdrawal behavior more generally (with great possibility)." Zheng Dandan’s thesis was written in 2019. At that time, she observed that people around her and even herself would give up some social tasks intermittently, "mainly because of the mismatch between goals and means". Socialization is also a social task, so can we understand "social fear" or "social degradation" as "social retreat" under pressure?

Zheng Dandan thinks that "social fear" in the pathological sense can be regarded as a kind of social retreat. "It means completely giving up the goal of interpersonal communication stipulated by society, even if it is the simplest meeting with strangers, it is impossible to say hello politely and keep in touch with friends to express concern". But today, "social fear" has been used as a generalized label. "The" social fear "we are talking about today is similar to a kind of" retreat "with positive color. Because it is difficult to meet some inherent social rules, I may explain myself by looking for another track or dissolving the meaning of the goal.The main purpose is to dispel the traditional interpersonal rules that people are unwilling to abide by and buffer the impact of social changes. "

When it comes to the impact of modern society, a word that is often mentioned is also put forward by the German philosopher Han Bingzhe."Meritorious society".Han Bingzhe compared the meritorious society to a "Dopinggesellschaft", in which the whole society is full of excessive upward energy, resulting in a kind of efficiency that has no efficiency. "The whole human being has evolved into an efficiency machine, running smoothly and unimpeded, trying to maximize its own efficiency." The corresponding negative consequence is that "the unrestrained pursuit of efficiency improvement leads to mental obstruction".

Stills of "No Reimbursement Today"

Dong Chenyu, a lecturer at the School of Journalism of China Renmin University, mainly studies social media and online culture, and the social life of young people is also within his concern.He thinks that the reason for "social degradation" is that we are overwhelmed by the meritorious society, so we have to reduce social costs and improve social efficiency. The emotional value that we need to obtain in the long-term intimate relationship must be obtained in a low-cost way."’social degradation’ sounds like a description of space. From top to bottom, in fact, I think it is a matter of time. It is that we are constantly compressing the time and energy spent on socializing. It is such a choice in a sense to play with children and games." Dong Chenyu said.

Dong Chenyu evaluated himself as a very "Buddhist" person, but also indirectly felt the social pressure exerted by the meritorious society. He found that students who had worked as interns in "big factories" would use efficiency tools in the communication between teachers and students. Some students ask him to revise his thesis, and they will throw a "flying book" document, which indicates the exact time and place where the teacher needs to give guidance. "According to my habit, I usually reply within a week, or I may be too busy to push it for another three or four days, but I can feel the students’ obvious disappointment because I have pushed back the whole schedule of his’ flying books’. There is a feeling that I have entered the’ big factory’ and the students are my boss. " Dong Chenyu called this phenomenon "life tabulation". "Our life is full of efficiency tools. Time is quantified, and so is socialization. But I also understand them that this’ social downgrade’ is an expedient measure in helplessness. "

Stills of "I’m fine in a foreign land"

Another important feature of modern society is a high degree of division of labor and atomization. Different from the acquaintance society connected by blood and geography in the past, we live in a stranger society.

There is a Korean film called People Living Alone, which describes such a life. The heroine, Zhenya, works as an operator. She talks to countless people every day, but only answers according to her words, which does not produce real communication. She always walks in the company wearing headphones and doesn’t talk to her colleagues. She lives in an apartment building with poor sound insulation, but she doesn’t even know that her neighbor died at home. She is at odds with her father and refuses to meet him. She has lived alone in a big city for two years. Many people may envy Zhenya’s life. She never empathizes with strange customers, her emotions are not disturbed by work, she doesn’t have to attend colleagues’ parties, deal with neighborhood relations, and even "break off her relatives". She lived a regular and quiet life in a stranger’s world, and became an excellent employee. Living alone made her look comfortable.

What does a stranger mean?In his article Stranger, sociologist Zimmel defined it as follows: "(Stranger) contains the unity of proximity and distance in any relationship between people, and it can reach a situation that can be summarized most briefly here. The distance within the relationship means that the close person comes from afar, but strangeness means that the distant person is nearby." Simply put, strangers are part of a group, but they are not fixed by blood or geography. They are a group of people who are close in physical space and far away in psychological space.

Zhenya’s life is easy to make people empathize because it is very common. But a question that is not easy to answer is that the anxiety of urbanization and the atomized society have existed for a long time. Why have we become fond of talking about "social degradation" in recent years? Dong Chenyu put forward a perspective: this is related to the "homecoming tide" of young people in big cities in recent years. With the economic downturn, competition in big cities has intensified.Many young people return to their hometown after living in first-and second-tier cities for several years and find themselves "unable to blend in".

My interviewee, Azhi, is in line with Dong Chenyu’s observation. The reason why she looks for friends online is "going back to her hometown". Azhi grew up in Xinjiang, then went to Beijing to go to college and returned to work in Xinjiang after graduation. In her hometown, she found that she had lost her peer circle: her high school friends rarely stayed in her hometown, some went abroad for further study, and others worked in big cities. At home, she and her parents "talk too much", so they moved out to live by themselves. It can be said that she became a stranger in her hometown.

Stills of "Children of the Jstars"

Azhi is one of the five interviewees I found in the "social rehabilitation" group of Douban. A "group" is a small group of strangers with a very "vertical subdivision". People from all over the world can form a temporary alliance because of any strange little thing. In fact, many social relationships that we actively choose today are built between strangers. The network gives us the possibility of crossing space and time and reaching out to any stranger who has nothing in common with us. Azhi doesn’t deal with colleagues around him, but prefers to comment actively under the group posts, hoping to find friends who resonate. She thinks it may be easier to find someone who understands her in this circle of all social fears.We like this kind of relationship because we can easily choose people who are similar to ourselves and control the depth of the relationship.

However, the seemingly "I am the master" socialization has often become a reason to try, and it has also caused us to fall into deeper loneliness. Azhi told me with a little regret that she couldn’t find a suitable friend in the group because she asked to meet offline in the same city, and there were too few friends in the group who were willing to meet offline. She said with emotion, "If only I were in Beijing or Shanghai." Her solution is to walk around the streets more, "even if only people who feel real pass by me."

At this time, the seemingly compulsive kinship, geography or industry relationship has an indispensable value.It can make us stay in the same physical space with others for a long time, thus breeding a real connection. In the movie, the transformation of Zhenya comes from a new intern who falls from the sky. The leader assigned her to familiarize herself with the work with the interns, and they were forced to sit in the same cubicle all day, and Zhenya slowly softened up in resistance. She began to eat and chat with interns, untie the knot with her father, and tried to put her ear to the door of her new neighbor to listen to the noise in the room. Finally, the intern was leaving, and Zhenya confessed to her: "I hate being alone, but I have been pretending."

Between active and passive, "social degradation" seems to be an increasingly common choice. Will "socializing" get farther and farther away from us? Dong Chenyu thinks the situation is just the opposite. "Several scenic spots that are very popular this year, such as Zibo barbecue and Tianjin grandpa diving, are no longer traditional’ beautiful places’, but’ places where everyone is lively together’, which shows that everyone’s social desire is very strong." He thinks,"It’s not that we don’t want to socialize, but we want a more comfortable way to socialize."

(Bibliography: Cheng Boqing: Sociological Analysis of Contemporary Emotional System; Jonas Turner and Jane Stitz, Sociology of Emotion; Zheng Dandan: On Social Retreat; [Germany] Han Bingzhe: Burnout Society; Yan Fei: Penetration: Thinking Like a Sociologist)

　　On Anchang Road, Fucheng District, Mianyang, a small house is staged every day with the scene of "a group of old people coaxing an old man". This group of old people are six brothers and sisters, and the object of service is their 92-year-old mother. Their old mother, suffering from hypertension, diabetes, heart disease and other diseases, was diagnosed with Alzheimer’s disease a few years ago. Six children take turns to take care of her 24 hours a day, eating, feeding medicine, measuring blood sugar and taking insulin … … They wrote down their mother’s daily diet and medication in detail. In the past 16 years, these nursing diaries have more than 300,000 words and 46 books, which record the mother’s growing old day by day and the filial piety and love of a family.

　　A thick stack of diaries

　　At 2 o’clock on the afternoon of the 27th, in a family area of Anchang Road, Fucheng District, an old house of more than 70 square meters was clean and tidy. Old Chen Yuxiang was in a wheelchair, accompanied by her daughter Deng Xiurong, and the two shook hands and whispered. Third sister Deng Guoqing wore reading glasses and recorded the time when her old mother had just taken medicine in a notebook. They have kept a diary for 16 years.

　　46 books

　　On the cover of the notebook recorded by Deng Guoqing, the words "Nursing Diary" are written in 2018.

　　In this notebook, the nursing time and medication time of Chen Yuxiang are recorded in detail every day. Deng Guoqing told Chengdu Business Daily that the old people are old and incontinent, and they need to change their diapers at any time. They record the time of each change, so it is convenient to remember the time of the next change. For medication, we should also not forget, because the time and dosage of each medicine are different, and the time of each medicine is recorded, so we can know when to take it next time, and everyone will not make a mistake.

　　After recording the morning and noon situations, Deng Guoqing and Deng Xiurong, who have been waiting since the night before, are ready to go home and have a rest. The 68-year-old eldest brother Deng Kaiguang and eldest sister-in-law Chen Xinlan are coming to take over.

　　Deng Guoqing picked up another notebook and wrote on it: Brother, my mother didn’t get up this morning. After lunch, she took heart medicine and antihypertensive drugs, and half an hour later she took "Yixuesheng" (Third Sister).

　　Different from the previous notebook, the cover of this notebook is written with the words "miscellaneous book" and the time is "2017 ~ 2018". Most of the content in it is to explain what the next brother and sister need to pay attention to before the caregivers leave.

　　"In the past, I kept one night with my sister, but with the increase of age, it is no longer possible. We keep it together at night." Deng Guoqing said that when the eldest brothers took over, they would go home and have a rest. "Now we should write some precautions every day to remind the successors."

　　In Chen Yuxiang’s old man’s house, notebooks like "Nursing Diary" and "Miscellaneous Book" are piled high. The Chengdu Business Daily reporter counted 46 books, most of which have been yellowed, but they are still well preserved.

　　16 years

　　Deng Guoqing looked at these notebooks with tears in his eyes. In the past 16 years, looking at these notebooks, we can remember the dribs and drabs that the six brothers and sisters took care of their mother.

　　Chen Yuxiang, a 92-year-old man, has six children. The eldest daughter is 72 years old, the second daughter is 70 years old, the eldest son Deng Kaiguang is 68 years old, the second son Deng Kaiming is 65 years old, the third daughter Deng Guoqing is 62 years old, and the female Deng Xiurong is 60 years old.

　　In 2002, Chen Yuxiang’s wife passed away. Since then, Chen Yuxiang’s health has gone from bad to worse, suffering from hypertension, diabetes and heart disease. A few years ago, she was entangled in Alzheimer’s disease. Fortunately, six children are on duty 24 hours a day.

　　Deng Guoqing is a statistical worker. When his father was ill and hospitalized, every time the doctor prescribed medicine, he also said the dosage and usage. But at that time, most of the children were still at work and needed to take turns to take care of them. Fearing that he forgot to remind the successor when changing shifts, Deng Guoqing thought of using a notebook to record every day. This practice continued to be used after Chen Yuxiang’s illness, and it was recorded more carefully.

　　"A good memory is not as good as a bad pen. My mother hasn’t stopped taking medicine since more than ten years ago. Later, after staying in bed, she was still incontinent, which was particularly difficult to take care of." Deng Guoqing said that every year, the elderly have to be hospitalized, and doctors have to ask about various physical conditions. Therefore, when six brothers and sisters take care of them, they will record their daily physical condition and medication in detail.

　　Open the thick notebooks, each with tens of thousands of words, thousands of words at least, and 46 notebooks, which add up to more than 300,000 words.

　　A group of filial sons and daughters

　　Behind the 46 diaries are a group of filial sons and daughters. At 6 o’clock in the morning on the 28th, Deng Guoqing and Deng Xiurong got up. They made the bed first, then started to boil water and cooled a cup for their mother. For more than ten years, children have never let the elderly drink overnight water. It is said that the more people live, the more they go back. An elderly mother is like a child. This group of children took care of their mother day by day.

　　Children are experts.

　　They can take insulin and measure blood sugar.

　　After the blood pressure was measured, I saw that Yao had brought an instrument for measuring blood sugar. The old man Chen Yuxiang seemed impatient and hid his hand under the bed.

　　"Mom, be good, take out your hand, and we will measure another blood sugar. After measuring it, we will get up and eat." Deng Xiurong smiled and coaxed the old man like a child.

　　On the wall of the living room, there are hand-painted pictures and texts of the correct posture of wrist electronic sphygmomanometer, family contact list and blood pressure range of hypertension. "In the beginning, everyone didn’t measure blood pressure, so they searched online, wrote the correct order of use on paper, and then posted it on the wall for everyone to measure accurately." Deng Guoqing said that, like taking insulin and measuring blood sugar, family members should learn to use it accurately first, and then record the measured value of their mother every time.

　　Before taking insulin, Deng Xiurong kept spinning in his hand with the instrument and counted in his mouth. When I counted to 36, I stopped and began to give my mother an injection. "Our brother and sister can measure blood pressure, blood sugar and insulin, and we can all be regarded as half nurses." Deng Xiurong said with a smile.

　　Mother is like a child.

　　"Come on, have some more, so as not to be hungry."

　　Because she didn’t sleep much the night before, at 3 pm on the 27th, the old man Chen Yuxiang was sleepy and went to bed to rest. Near 5 o’clock in the afternoon, the two sisters began to wake their mother up. They have summed up their experience, and eating after 6 o’clock in the evening can’t be digested by the elderly.

　　"Mom, get up, the chickens are crowing, be good, get up soon!" Deng Xiurong whispered in Chen Yuxiang’s ear. Maybe he didn’t wake up, the old man resisted and lost his temper. While shouting "go away", he reached out and pushed.

　　This trick didn’t work, and Deng Guoqing next to him sang a children’s song, "Little Rabbit, open the door, open it quickly, I want to come in … …” Hearing the song, the old man slowly opened his eyes.

　　Watching her mother open her eyes, 62-year-old Deng Guoqing came to the bed while singing and making rabbit ears. It was not until the song was finished that the old man smiled and held out his hands. Later, the two sisters worked together to dress the old man and help him to a wheelchair.

　　At 5: 30, my brother Deng Kaiguang brought a special meal for the elderly, added some sesame oil, and fed it slowly in spoonfuls. For every spoonful of rice, Deng Kaiguang blows it gently first, and then slowly feeds it into his mouth. After feeding a few spoonfuls, the old man pushed it away with his hand. Deng Guoqing quickly took over the rice bowl and continued to feed. The old man did not buy it.

　　"There’s still a little. Come on, have some more, so as not to be hungry … …” Coaxed, the old man ate a few more spoonfuls.

　　Feeding a meal is like coaxing a child, so is feeding medicine after a meal.

　　A hard-working mother all her life

　　"Mom is here, home is here."

　　Since 2002, Deng Guoqing’s six brothers and sisters have taken turns to take care of their old mother at home. For more than ten years, they have hardly traveled far, and even the large-scale real estate developed in Mianyang in recent years, they don’t know where it is. "Parents, not travel! This is what our parents told us when they took care of grandparents and grandparents. " Deng Kaiguang said.

　　In Deng Xiurong’s view, their six brothers and sisters have been caring for their mothers for more than ten years, which is a kind of feedback.

　　"In those days, life was very tense. My mother always gave us rice to cook porridge at home, so she drank some rice soup and never had enough. It was also from that time that my mother fell into anemia. In my impression, she was always busy and suffered a lot for us. " Deng Kaiguang said that the mother also took care of the housework such as breakfast, lunch, dinner and washing clothes at home.

　　Many people around them asked them why they didn’t ask their mother for a nanny or send them to a nursing home. Deng Guoqing said that everyone has their own family, but both partners and children can understand. The most important thing is that mothers will be much happier when they see their children every day.

　　"Mom, home is here! Home is more cohesive! We can see our mother every day, and we are also very practical. " Deng Guoqing said.

　　Chengdu Business Daily reporter Tang Xiaojun’s photo report

　　Diary excerpt

　　Change diapers once at 6: 00 (shit), blood pressure at 7: 44 is 116/57, buttocks are washed and medicine is applied at 8: 00, 8 units of insulin are given on an empty stomach at 8: 03, a bag of Huoxiang Zhengqi pills (twice a day) is given at 9: 30, and diapers are changed once at 9: 40 (a little shit); In the afternoon, change diapers at 12: 30, diapers at 14: 25, diapers at 4: 40 (a little shit, urine) and diapers at 5: 25 (shit); At 8: 10 (in the evening), I wash my ass, apply medicine, wash my face and feet, change my diaper at 9: 30 (shit) and at 12: 30 (shit) … …

　　— — March 26, 2018

　　At 7: 47, the blood pressure is 119/65, at 8: 08, the blood sugar is 6.3, at 8: 15, at 8: 40, there are 2 ketonic acid tablets (three times a day), and at 9: 45, there are 3 medicinal charcoal tablets … …

　　— — March 27, 2018

　　Will the blood sugar rise after taking the medicine you bought? Last night, my mother started to get up and pee again, 5 ~ 7 times a night, eating less and peeing more. Fear … …

　　— — October 21, 2017

　　We eat separately, so we need to drink more water after eating this medicine. At night, when I am on duty, there are sometimes 7-8 times, at least 3 times. Thanks a lot! Let’s cheer together!

　　— — October 22, 2017

　　Mom flooded Jinshan again, and the bed was wet. We washed all the wet ones, and there is a piece of cloth under the sheets. Come back this afternoon and make it … …

　　— — Simei

　　Last night, my mother was flooded with water, diapers, cloth diapers, wool blankets, small towel sheets and shit. She also knew that she was wet and threw it all over the floor … … I was busy this morning, and the ground was full of urine. Fortunately, I put my clothes on the air-conditioned table and chair every time, and they were dry every morning … … Otherwise, you can’t win by baking … …

　　— — Simei

　　Mom is old, and I don’t know if the diaper is wet … … Mom coughs up phlegm. Mom says she can’t spit it out. When she coughs, she will have phlegm. She needs to take medicine to eliminate phlegm. I don’t know if the sausage given by Sister Chen was eaten last time or it was caused by a cold. She needs to take some medicine to relieve cough and eliminate phlegm. — — Third sister

　　… …

　　After the optimized epidemic prevention and control measures are introduced one after another, medical institutions will not be allowed to refuse COVID-19 patients to see a doctor. Does the current medical insurance reimbursement policy in COVID-19 adapt to the situation that the number of patients with positive infections may increase significantly?

　　During the investigation by the First Financial Reporter, it was found that some designated hospitals in COVID-19 began to remind COVID-19 patients to bring their medical insurance cards with them for subsequent policy adjustment.

　　"All patients who go to the designated hospitals for outpatient and emergency treatment in our hospital need to hold medical insurance cards (including electronic medical insurance cards) for normal settlement and pay for themselves normally; Patients without medical insurance cards pay for themselves. " On the 9th, a designated hospital in COVID-19 in a northern city issued a document saying.

　　This hospital is a local second-class general hospital, and it is also the designated hospital for medical insurance in this city. Recently, this hospital was opened as the designated hospital for treatment in COVID-19, mainly providing medical treatment for patients with nucleic acid positive or antigen positive in Covid-19.

　　On the afternoon of the 9th, CBN called the hospital for an appointment as a patient’s family member. Relevant staff said that at present, the expenses incurred by the patients diagnosed in COVID-19 in the outpatient and emergency departments should be borne by themselves, that is, the medical insurance is settled normally or the patients pay by themselves.

　　However, the practice of medical insurance reimbursement in this hospital is not common. A person in charge of a district-level medical insurance department in the city told CBN that the policy adjustment document has not been received for the time being.

　　The reporter called the outpatient department of another local designated hospital in COVID-19, and the relevant telephone receiver said that at present, COVID-19’s nucleic acid-positive people come to the outpatient department to make an appointment, which still belongs to the category of financial reimbursement and need not bear it by themselves. "If you come to register tomorrow, it is recommended to bring a medical insurance card. We are not sure whether there will be any changes at that time."

　　The staff in charge of community liaison at another designated hospital in COVID-19 in this city also said that it is best to bring a medical insurance card when visiting a doctor. Now, the policy received is that the treatment related to COVID-19 is free, and the treatment outside COVID-19 needs to be charged.

　　"It’s best to bring a medical insurance card with you, and then follow any policy," the staff member said.

　　In the past three years, China has adopted the method of "first treatment, then settlement" to effectively guarantee the treatment expenses of confirmed and suspected patients. After the comprehensive protection of basic medical insurance, serious illness insurance and medical assistance, the personal burden is partially subsidized by the finance.

　　A person who was tested positive when he entered China this summer and was treated in a domestic hospital told CBN that he also showed his electronic medical insurance card (namely, medical insurance electronic certificate) when he was admitted to hospital, and did not pay any medical-related expenses during his hospitalization.

　　A person in charge of the medical insurance bureau in the eastern region told CBN that the current policy is to "reimburse" all expenses related to COVID-19 treatment for COVID-19-positive patients admitted to the hospital, including outpatient emergency and hospitalization. There is no central document basis for the requirement that "the expenses incurred by the patients diagnosed in COVID-19 in outpatient and emergency departments should be borne by themselves".

　　A medical insurance researcher told CBN that free treatment in COVID-19 is a medical security measure in an emergency state. After the optimization of epidemic control, medical insurance "reimbursement" also needs to return to normal management, and COVID-19 treatment can be implemented according to the current normal medical insurance reimbursement and management policy.

　　On December 9, Jiao Yahui, director of the Department of Medical Administration of the National Health and Wellness Commission, said at the press conference of the joint prevention and control mechanism in the State Council that before COVID-19 was positive, all medical institutions should accept positive patients, and it is not allowed to distinguish whether to accept or not by nucleic acid results. Patients do not have to worry about hospitals not accepting patients.

　　In the past three years, the "main battlefield" of COVID-19 medical care was the designated treatment institutions in COVID-19, including infectious disease hospitals and designated treatment institutions and shelters in various places. In the future, all hospitals will join the main battlefield.

　　The above-mentioned medical insurance researchers said that National Health Commission’s requirement that all medical institutions should not refuse to accept positive patients has revealed the future direction, that is, positive outpatient and emergency visits will be classified as normal medical treatment.

　　"Whether the medical insurance reimbursement policy is adjusted still needs to be determined by the central document, but it is expected that in the actual implementation, infectious disease hospitals, designated treatment institutions and specialized institutions for severe treatment such as shelter can still be reimbursed according to the original policy. Except for these institutions, positive patients will pay for medical treatment in other medical institutions as normal diseases," said a medical insurance industry insider.

Do you know how popular real sales experts are?

Let’s look at a data:Among the top 500 CEOs, the most are from sales, and the second most are from finance, which add up to more than 95%.

This was mentioned by the former HP global vice president in his retirement speech.

Sales, a seemingly low-threshold occupation, is related to the lifeline of enterprises.

In today’s situation, the sales war determines whether the enterprise can outperform the opponent in difficult times.

But what will the top sales elite do?

Sales is a job that tests people’s mentality. It requires a strong heart, and you may be rejected and even humiliated by customers again and again. If you can still adjust your mentality and bite the bullet and catch up, it will be really great.

Most new sales start from the most basic work, and need to call and send WeChat again and again to find target customers. It is very unpleasant to be rejected mercilessly and hung up, and most sales have to experience countless rejections a day.

You used to think that those low-threshold sales that accompany wine have no gold content, but in fact they don’t have the thick skin and the spirit of repeated defeats and wars. Most people can’t even do low-threshold sales, and it is easy to be attacked and doubt their lives.

When you finally establish contact with customers, but only remain polite and unfamiliar, then you should also be careful.

Because sales experts know that the key to door-to-door sales is to become friends with customers and become one with them. If the customer is polite to you, it means that you haven’t entered the customer’s heart. This kind of customer relationship is very fragile. Once the master salesman of the competitor sells, the customer will easily fall to the competitor.

Therefore, there is an old saying in the marketing field called:"Be friends first, then do business."

Quotations from sales experts:

The most economical and effective way to open the other person’s heart is to praise your customers. But remember: Flattering "flattery" indiscriminately and untimely will only embarrass your customers.

It’s often seen that new salespeople desperately introduce products and enterprises to customers when they meet them for the first time. I wonder if customers are not familiar with you, and it’s already a face for you not to kick you out. Will he still listen to your introduction carefully?

We should disguise ourselves as his peers or higher in front of customers! Only in this way can customers respect you and recognize you, and then they will discuss their work with you.

4 Don’t expect to get the customer right away when you visit for the first time. At most, you should throw stones to ask for directions. The main purpose is to get to know the internal situation by contacting the customer, such as who can make the decision and which relationships need to be dealt with …

The law of sales is: communicate well with the people above, and communicate poorly with the people below, and there is a 20% chance of being turned over; Communicate well with the people below, and if you don’t communicate well with the people above, there is a possibility that 80% will be turned over! Therefore, every link is guaranteed to be safe, and that is really safe.

Sales experts will definitely find out the personnel structure of the other company before winning the big order, and find out who is the recommender, the influencer and the decider.

The recommender is often the person in charge of the purchasing department or technical department of the other company, who is the best to know and buy, and he can push our list to the person who has the final say. The influencer is a person who is one level higher than the recommender and can turn a deaf ear to the finalization of cooperation.

In large-scale projects, it is of little value to just get rid of one person. If the recommender doesn’t recommend you, the decider won’t dare to decide you, because there are too many risks. If the recommender recommends you and the influencer attacks your weakness, the decider will not dare to decide you. If the recommender recommends you, the influencer has no opinion, and the decider has not been settled, the variables are also very large.

Persuade "Wang" with the help of "Wizards" (that is, technology); Persuading "scholars" depends on interests.

In other words, it is to convince people at the level of boss and boss that you are not qualified to talk about technology and money, and others will not care about you; Persuade middle-level cadres who work, you want to talk about benefits, you talk about technology, others will say yes on the surface, but in fact, they are eager for you to get out of here early.

In particular, we should remember that we should protect our related parties and references, try to pretend that we don’t know him in the office, or at least show that we are unfamiliar with him. Otherwise, customers will see that one side of the company has stood with the salesman, and the gold content of the referee’s speech will be greatly reduced.

Quotations from sales experts:

Any salesman is not facing the customer’s company, but the customer’s individual.

The premise of getting the key person is: 1) you should be good at appraisers; 2) you should be sensitive; 3) you should be able to close the distance with customers; to have this ability, you must 1) run more customers; 2) you should be good at summarizing.

3 winning small customers depends on being a man, because small customers don’t have much conflict of interest, winning big customers depends on methods and strategies, because big customers have huge interests, and human nature is worthless before interests.

Don’t imagine that you can win the contract by talking about technology with others.

A clever salesman understands that the overall goal of "signing the bill" is decomposed into eight small goals that can be achieved and have continuity:

Goal 1: collect customer information;

Goal 2: contact customers;

Goal three: let customers have a good impression on me (giving small gifts or promising benefits);

Goal four: let customers know about our products that best match their needs (repeated promotion of technical selling points);

Goal five: get the approval of the customer’s decision maker and key people (business activities);

Goal 6: Understand and meet the procurement procedures;

Goal 7: Participate in bidding;

Goal 8: Winning the bid.

Concentrate on conquering key targets at each stage, and finally sign big orders.

If you want to make a big order, you must first remember."28 rule"：

Customers who do not have enough conditions to buy or always want to get low prices are called inaccurate customers, and they should be deleted as much as possible. Because they can only create 20% performance for you, but they often consume 80% of your time and energy.

Secondly, the sales idea should be changed from "I want to sell" to "customers buy with me".

Finally, make your product complicated and important.

How to complicate an extremely simple product and raise it to a high price can be based on the analysis of consumers’ buying behavior, starting from the following aspects:

① Linking products with highly complicated problems;

(2) establish the image of Smith;

③ Understand the real concerns of customers and put forward their own solutions;

④ Make the differentiation of their products more obvious.

So as to establish a high-value brand image in the hearts of customers and win high-priced orders.

Quotations from sales experts:

It’s foolish to keep repeating the wrong sales method. You should be good at summarizing why it is not accepted by customers, so that you can make progress.

Solving problems is first of all strategic, grasping the laws, then technical, and finally psychological and detailed.

The key to the mid-term sales is differentiation. Differentiation gives you a label to make you look different, attract customers’ attention and interest, which must be marked and done in the middle of the specific documentary process. Only in this way will customers pay more attention to you.

As long as you are enthusiastic about life, enthusiastic about people, know how to read and feel, make people feel good about you quietly, know the way of the world, know how to predict the development trend of things, and then work hard, then there will be a wonderful story.

Ni Jianwei, a sales god with an annual signing of 600 million yuan, is the author of the best-selling book "Notes on grabbing orders: sales is to get people".

Pacific insurance group insurance billing scheme designer, internal training lecturers of famous enterprises such as Midea, Country Garden, Xuesisi, Hewlett-Packard and Skyworth Color TV, and marketing consultants of many enterprises and institutions such as Shenzhen Smart Security Association.

He has served as the general manager of sales in several Fortune 500 companies, and has worked in Japan’s Ebara Machinery, Germany’s Siemens, and the United States’ Tuthill. Focus on key account sales for 22 years.

　　Recently, the documentary "Life on Earth" caused quite a shock, not only popular social networks, but also scored 9.7 on Douban after the last episode was broadcast the night before, which was described as "going against the sky". Curiously, why is such a documentary that will cause discomfort in perception popular? Can it promote the communication and understanding of the doctor-patient relationship? Some voices pointed out that at the moment when reality shows and fantasy dramas dominate the screen, it can be described as a clean stream, and the truth it shows can touch people’s hearts most.

　　Do not play cards according to common sense and present death intuitively

　　In the first episode, "Human Life" directly presented a failed medical case, which made people face death directly. In the film, Zhao Qiang, director of cardiac surgery department of Shanghai Ruijin Hospital, received Wang Bin, a 27-year-old patient with Marfan syndrome. This congenital disease is synonymous with "death" in the medical field. The patient’s aorta will tear at any time and he will die of massive bleeding. If you want to save him, you must replace all the aorta of the patient with artificial blood vessels, which is equivalent to "half a person has to cut it open." But he accepted the operation, but finally the next day after the operation, patient Wang Bin didn’t survive because of acute renal failure.

　　The second episode "Understanding" tells the story of the 120 ambulance, which reflects various reasons for delaying the ambulance in reality.

　　The ninth episode "Love" is the one that makes the audience cry the most. In the program, Zhang Lijun, 26, was married to her husband for less than a year, and was pregnant for five months, but was diagnosed with terminal cancer. At this point, the patient needs to make a decision, whether to be born or not? Finally, the patient chose to have a caesarean section when she was 7 months pregnant. The premature baby weighed just over 2 kg, but it showed great vitality. With the progress of treatment, her hair fell off and she could not see one eye. While eating the reunion dinner, the family’s mixed smiles and tears were impressive. For this reason, countless people are moved by the spiritual willpower of the parties, the great maternal love and the feelings of ordinary people.

　　The audience felt: objective and positive is the best place.

　　For these true stories, many viewers said that they "cried and watched the program", and many characters were memorable: "There are strong mothers who have been afraid to cry all the time, and finally burst into tears when signing and dying, and there are those who dare not write down ‘ Give up treatment ’ The shaking hands, the patient who smiled pale at the camera one second and then lay down in the hospital bed with no breath, the paramedic who slept day and night, the patient who just got a liver transplant and regained life, and the family members who were finally rescued with joy, whether it was silent tears or heartbreaking wailing, are all touching forces. This documentary truly tells us that there are many joys and sorrows in the world.

　　Another audience thinks that the program reminds people to cherish the present, "How precious and fragile is life? Faced with the dilemma of choosing whether to do or not to do surgery, the pain of pious prayer but not returning to life is hidden in the film. Please realize the preciousness of life and cherish the people around you. "

　　"Life on Earth" also broke the traditional plot routine of "rejuvenation with wonderful hands" in the past, and truly described the doctor’s inner pain and life struggle. Some netizens commented: "I have seen too much ‘ Perfect ’ Medical publicity, such an angle is even more touching. " Some people feel the same way: "Sometimes healing, often helping, always comforting, very objective and positive, this is the original appearance of medical care."

　　The crew responded to the question:

　　"There is no element of directing in advance."

　　It is reported that the filming time of "Human Life" is close to two years, and it goes deep into the front line of medical treatment and operating table, intuitively showing the various situations that doctors have in the race against death. Some doctors are helpless and frustrated when they face failure, some patients say goodbye when they face the end of their lives, and some families are anxious to wait when they face the unknown. When shooting, the photographer "put on" all the equipment, even if the patient’s blood splashed on his face, he was unmoved, which is evident in the hardships.

　　Despite this, in addition to word of mouth, there are also different opinions. Some people questioned that "shooting affects treatment": "It is hard to say whether shooting will interfere with the operation, and whether patients and their families will face the camera in a critical moment will aggravate their tension, which deserves further consideration."

　　Others think that the documentary has the problem of emotional imbalance: "It reflects the doctor’s hard work, the harsh working environment and the mind of saving lives, trying to call for respect for doctors, but the doctor-patient relationship can not be solved simply by understanding doctors, which is a bit superficial and lacks reflection."

　　The general director of "Human World" responded that "recording honestly and expressing sincerely" is the principle of the creative team. No matter whether the film is perfect or not, it must be the result of real recording, and there is no element of prior director and arrangement. Talking about the original intention of shooting, he said: "We hope to take the hospital as the origin, and show a real human world by observing the hospital, a specimen of social contradictions, with both the brilliance of human nature and the helplessness of life."

　　How to shoot a medical documentary?

　　Touching people’s hearts is the key.

　　For a long time, due to the patient’s privacy, medical ethics, the audience’s discomfort with the picture, and the unique contradiction between doctors and patients in China, the number of medical documentary programs is small and the specific operation is very difficult, but there are also some relatively successful works.

　　"Destiny of Life" broadcast by Beijing Satellite TV is a pioneer of this kind of program in China: it extends its tentacles to emergency rooms, rescue rooms and operating rooms, including both monitoring cameras and suction-type cameras installed in ambulances, rescue rooms, labor rooms and other places, from which the audience will touch the state of doctors and patients in the moment of life and death.

　　The "Emergency Room Story", which had gained high reputation before, also aimed the camera at the medical scene, and its ratings were also very bright. Many people also said that it was a "work of conscience". It was shot in the Sixth People’s Hospital of Shanghai, aiming at the joys and sorrows of the emergency room, but using a fixed camera instead of a mobile camera. Doctors and patients often don’t realize that they are being filmed, so as to minimize the interruption of diagnosis and treatment. After doctors get used to it, it is difficult to hide their true emotions and daily habits, which leads to the documentary being more realistic and less deductive.

　　Entertainment theory

　　Accept the cruelty of life and the shock of human heart.

　　Throughout our past medical film and television dramas, some of them did not truly reflect the work and life of medical staff, but dealt with them with dramatic effects, such as doctors singing and flirting in the operating room; Tell jokes to nurses while pushing patients in the emergency room; Chatting in the ward office in overalls and eating at will; There are even many loopholes in professional issues such as how to hold a scalpel. These things are not allowed in any hospital in reality.

　　When the real situation of the hospital is covered by gag, many people are influenced by this kind of industry drama, which is likely to aggravate the misunderstanding of doctors and medical care.

　　Seeing this, if the writers and directors in medical drama can take more snacks, carry out more field work before writing, and ask more experts during the process of writing, there will not be so many jokes in the play, and it will not help or even be detrimental to the improvement of the doctor-patient relationship.

　　In this regard, it is self-evident that medical documentaries that do not shy away from the conflict between doctors and patients and adopt a real style, and it is expected that they will be supported by the audience. Of course, we can’t expect a documentary to improve the contradiction between doctors and patients much, but it at least makes us realize that in many cases, the fuse that intensifies the contradiction between doctors and patients is often not the doctor’s dereliction of duty or reckless behavior, or the poor quality of the people and the unreasonable troubles of their families, but that many people can’t accept the variables and risks in medicine, and anyone’s mood will be amplified in the face of human life. In this sense, the broadcast of this documentary enables us to "enhance our understanding through understanding". Although doctors are regarded as angels in white, they are human beings, not gods, and may run slower than "death".

　　As described in the film, the patient died, but the family members were still grateful to the doctor, saying that "life must go on and we will do everything as usual". Therefore, we also need to accept the cruelty of life replacement and the shock that people’s hearts bring to everyone when facing death.

There are 55 collections in The Legend of Plague Innocence, including 4 types. Because some collections are small and hidden, it is not easy to find, but if they appear in the field of vision, they will emit white light. Today, I will share with you a complete collection of raiders of "The Legend of Plague is Innocent", hoping to help you.

The 55 collections in this work are divided into four types: 13 plant specimens of Hugo, 11 gifts, 26 rare treasures and 5 alchemists’ wagons. At the same time, if you want platinum, you need to find these collections to unlock the relevant trophies.

The order and number of the collections in this strategy are the same as those in the [picture book] in the game, so you can check for leaks and fill in the gaps in order.

All the collections will glow with white light, so that everyone can find their location from a distance, and once they are picked up, the current progress will be saved. You can view the current collection progress and detailed information of the collected products in [Picture Book].

The only thing that is not marked in the Picture Book is the alchemist’s van. There are only five alchemist’s vans in this book. If you want to find them, you need to use the brightening agent (to create a powerful light source, which can destroy mice) to clean the mouse nest first. After successfully rescuing Lucas in Chapter 7, he will teach Amisia to make "Glazer", which is very expensive (sulfur ×3, saltpeter ×4, alcohol ×4, leather ×1), so make sure to store enough materials to be used in trucks first.

All collections (including [alchemist’s van]) will be automatically archived when they are picked up/entered (the icon of saving progress will be displayed on the interface). In other words, if you are killed later, you don’t need to pick them up again. And if you play the chapter again, you don’t need to complete the whole chapter, just pick up the collection you missed.

After you start the game, you can choose chapters. You can revisit the completed chapters to get the missing collections without worrying about missing anything.

Except Chapter 17/Postscript, all chapters contain at least one collection.

It is recommended that you finish the plot according to your preference when you are in Zhou Mu, and pick up the collections you meet on the road (you don’t need to look for them deliberately). After you finish a Zhou Mu, use 【 Chapter Selection 】 and refer to the raiders below to check for missing items.

Collection-related trophies:

① 【 Herbalist 】 found six flowers 【 Silver 】.

② [Gardener] found all the flowers [gold]

(3) 【 treasures hunter 】 found thirteen treasures 【 silver 】.

(4) 【 strange collectors 】 find all the treasures 【 gold 】.

⑤ [Sister] Find all the gifts [gold] for orphans.

⑥ 【 Resource Sharing 】 Rummaging through five alchemists’ vans 【 Copper 】.

Chapter 1-De Luen’s Legacy

Gift # 1: Near the stable. Soon after entering the manor, you can see a ladder that you can climb. You can find this collection by climbing it.

Treasure # 1: Go from the residence to the kitchen area in the back, and then climb the ladder to find it.

Treasure # 2: After going upstairs, it’s on the bed in the first room on the left.

For more related content, please pay attention to: Plague Legend: Innocent Zone

The 22nd Guangzhou International Auto Show (hereinafter referred to as "Guangzhou International Auto Show") will be held from November 15 to 24, 2024 at the China Import and Export Fair Complex (hereinafter referred to as "Canton Fair Complex").

This year’s Guangzhou International Auto Show will use two indoor exhibition halls, A and D of the Canton Fair Exhibition Hall, the outdoor exhibition area of the North and South Plaza and the Canton Fair Hall. The scale of the exhibition reaches 220,000 square meters, which will reach a record high.

There are 512 new energy vehicles among the 1,171 exhibition vehicles

It is understood that the exhibition period of the commercial vehicle exhibition area, automobile industry chain and automobile culture exhibition area is from November 15 to 18, 2024. November 15, 2024 is the media day, open only to domestic and foreign media and special guests; November 16 to 17, 2024 is the professional audience day, tickets are 100 yuan; November 18 to 24, 2024 is the public day, tickets are 50 yuan.

At present, the global automobile industry is experiencing the most profound and fundamental changes in a century. The development trend of new energy and intelligent networking of automobiles is in full swing, the connotation and extension of automobiles are expanding day by day, and China has also transformed from the world’s largest automobile market to the largest driving force for the transformation of the global automobile industry. In 2023, our country’s automobile production and sales reached the level of 30 million for the first time, jumping to become the world’s largest automobile exporter. The production and sales of new energy vehicles exceeded 9 million, accounting for more than 60% of the world, ranking first in the world for 9 consecutive years.

According to reports, this year’s Guangzhou International Auto Show has a total of 78 global first cars, including 6 first cars from multinational companies; the total number of cars on display is 1,171, including 512 new energy vehicles. China’s new energy vehicles with electrification and intelligence as the core have become a new driving force for the high-quality development of the automotive industry.

Global mainstream automakers will debut with the highest specifications

This year’s auto show has attracted the attention of the international automotive industry, and the world’s mainstream car companies will appear at the Guangzhou International Auto Show with the highest specifications. Vehicle companies from all over the world will gather in the passenger car exhibition area of Guangzhou International Auto Show to bring the latest automotive technology products to global audiences.

Including BMW and MINI, Mercedes-Benz, Volkswagen brands (Volkswagen Anhui, FAW-Volkswagen, Volkswagen Imported Cars, SAIC Volkswagen), FAW Audi, SAIC Audi joint booth, smart, Ford, SAIC GM (Buick, Cadillac), Lincoln, Volvo, Dowlange, FAW Toyota, GAC Toyota, Lexus, Dongfeng Honda, GAC Honda, Dongfeng Nissan, Dongfeng Infiniti, Changan Mazda, Hyundai and Beijing Hyundai, Kia, Jiangling and other international mainstream car brands will be concentrated.

各国内汽车集团及品牌均携全系列产品大规模参加本届车展，一汽红旗、一汽奔腾、东风汽车（风神、奕派、纳米）、东风风行、上汽荣威、上汽名爵、上汽大通、五菱、宝骏、长安汽车、北汽集团（极狐汽车、北京汽车）、广汽集团（广汽传祺、埃安AION、昊铂）均将在广州亮相。奇瑞、捷途、星途、吉利、翼真、领克、哈弗、长城炮、魏牌、坦克、比亚迪集团（王朝/海洋、腾势、方程豹、仰望）、JAC江汽集团、212越野车等企业也将携自己的重磅产品登上广州国际车展的舞台。

NIO蔚来、小鹏、理想、小米、鸿蒙智行、岚图、猛士、阿维塔、深蓝、极氪、赛力斯、iCAR、智己汽车、飞凡汽车、零跑、极越、极石、乐道、哪吒汽车、睿蓝、欧拉、宁德时代等新能源汽车品牌也将同场竞技。

与此同时，众多豪华车品牌也将登上广州国际车展的展台。包括保时捷、兰博基尼、宾利、路特斯等欧美顶级豪华品牌集中高规格展出。此外，还有福建奔驰、罗伦士、克蒂汽车、虏曼、巴菲特等众多豪华改装车、高端商务改装及房车也将在广州国际车展精彩登场。

新时代汽车全产业链精彩呈现

作为覆盖汽车全产业链的行业顶级盛会，2024广州国际商用车展览会将在广交会展馆D区同期举办。

数据显示，2023年新能源商用车的整体渗透率为11.3%，其中新能源轻型商用车渗透率超过12%，新能源重型商用车渗透率为8.6%，预计今年中国新能源商用车的渗透率将超过15%。

In this year’s Guangzhou International Commercial Vehicle Exhibition, mainstream commercial vehicle companies represented by FAW Jiefang, CIMC Vehicles, Nanjing Iveco, Jianghuai, Jiangling, Dongfeng Xiaokang, Xinyuan, etc. will bring intelligent trucks, hydrogen energy and power exchange heavy trucks, new energy logistics vehicles, lightweight vans, cold chain transport vehicles, pickup truck modified special vehicles and various RVs, presenting the audience with the latest products in line with the development direction of new productivity.

In addition, this year’s Guangzhou International Auto Show has also planned an automotive industry chain and automotive culture exhibition area in Area D.

The automobile industry chain and automobile culture exhibition area has been upgraded from the original Guangzhou International Auto Show auto parts and supplies exhibition area, conforming to the new direction of electric and intelligent development of the automobile industry, and planning new themes such as electric motor control, charging energy storage, automatic driving, intelligent cockpit, ecological interconnection, artificial intelligence, etc.

At the same time, relying on the resource advantages of the Guangzhou International Auto Show, a joint professional organization has set up a special exhibition area of automobile culture in the outdoor South Square, which brings more diverse automobile culture experiences to the audience by displaying a large number of cars with historical and storytelling feelings.

The two major professional exhibition areas and the passenger car exhibition area form a complete automotive industry chain, focusing on the development of new quality productivity in the automotive industry and establishing a new benchmark for high-quality development in the automotive industry.

The International Automotive Industry Development Conference was held concurrently

During the exhibition, a number of automotive industry summit forums, salons and industry seminars will be held concurrently, from government departments, the global automotive industry, international tech giants and related industries, leading figures, experts and scholars gathered together to discuss the global industry development trend from their own unique perspectives, build an industrial development community, promote industrial integration, accelerate the transformation and upgrading of the automotive industry, and add new momentum to the sustainable development of the global automotive industry.

The 2024 Guangzhou Automotive Development Summit, an international automotive industry event jointly organized by the China Council for the Promotion of International Trade Automotive Industry Branch and the China Foreign Trade Center, will be grandly held at the Canton Fair Hall from November 15 to 16.

The "Automotive Innovation Conference", co-sponsored by the Investment Promotion Bureau of the Ministry of Commerce, the Automotive Industry Branch of the China Council for the Promotion of International Trade and the China Foreign Trade Center, will be held at the Canton Fair Hall on November 16.

Cover image source: Daily Economic News, photo by Liu Guomei (data map)