"color" of "looking for"

Comment on Zhao Yi’s Searching: Dimensions and Signs of Literature

Text | Liu Xiaobo

Zhao Yi’s Search: Dimensions and Signs of Literature (hereinafter referred to as Search) shows the sharpness and tolerance of young people’s critical writing, such as unique and novel perspective selection, fashionable issues of concern, sharp writing, wise views, and sometimes a sharpness. These characteristics are the background color of criticism and the true nature of critics. As a young critic, Zhao Yi pays more attention to contemporary writers who are both young people, forming a typical contemporary criticism. Zhao Yi’s writing is also cross-border. She is not only engaged in criticism, but also writing novels. At the same time, she is also a literary editor. She has a multi-faceted identity and her academic background is also cross-border. All these make her critical writing have a solid foundation, broad vision and more rich texture. The "thing" of "looking for" can be described as the content and ambition of bo literature, while the "color" of "looking for" is the background and true color of criticism.

Youth edge:

Well-founded "reckless"

From the title, "Looking for" has revealed a unique edge of youth criticism, which is also a simile of its criticism itself. Young critics certainly have the unique characteristics of young people, such as unique and novel perspective selection, fashionable issues of concern, sharp writing, wise views, and sometimes a sharpness, which is fully reflected in Zhao Yi’s Looking for a Job. Zhao Yi’s criticism pays attention to the frontier issues, closely follows the present and the times, and pays continuous attention to the new literary phenomena. His sense of criticism is extremely keen and his critical perspective is unique. Almost all the articles in the "Horizon Phenomenon" section are centered around the literary hotspots in recent years, expressing his unique observation and thinking about the new phenomena in the current literary world.

Zhao Yi’s literary criticism has a broad vision, often starting from the big background of the times, and combining the inside and outside of literature for systematic analysis. Micro-writing and micro-reading are carefully combed in the article "Micro-novel and micro-reading", and micro-writing and micro-reading are exactly the new literary images caused by media changes. Zhao Yi’s point of view is launched from the big background. In her view, the rise of new media has shaped the literary concept, the existing form of literature and the way of literary production, dissemination and acceptance, which has had a direct and far-reaching impact on literary creation in the traditional sense. One of the symbolic appearances is that literary creation is increasingly developing towards miniaturization, portability and mobility with the media terminal technology oriented to user experience and functional requirements, and literary styles and modes of communication are showing a trend of "micro", which has brought the prosperity of "micro" art based on information. And this generalization has actually become a general description of the background of the current literary development. For example, in her research on the post-90s literary phenomenon, she also cut in from the media perspective: the current post-90s literary production is the participation, deduction and display of virtual reality scenes under the all-round digital media ecology with the Internet as the core, and the writing of new media is exported through sub-cultural ways such as audio-visual and network. This kind of thinking is still based on this basic background of the times. Zhao Yi also spared no effort to pay attention to other new literary images. The problem of "correcting the name" of online literature from the perspective of Xianxia tradition pays attention to online literature.The choice of incision is small: Xianxia tradition, but the problem discussed is very grand: the problem of "correcting the name" of online literature. The Orientation of Adaptation and the Scale of Animation pays attention to China’s animation and thinks about the future of China’s animated films. These questions are very fashionable and fresh, and they all have a certain sense of problems. Fifteen Random Thoughts on Literary Phenomena seems to be just a few words, but in fact it shows a kind of fluidity and meticulousness of thinking, which is unique, sharp and cutting-edge. Each random thought involves a more important proposition. These random thoughts are directed at the essence of the problem, and they seem to be independent of each other, but in fact they have their own internal logic.

In the reading of orthodox literary texts, Zhao Yi also has her own unique views, and many texts even gain new vitality and glow with different colors in her interpretation. The "viewpoint and scene" part is the continuous attention to the current creation, and makes a meaningful interpretation of the new works of mature writers. The possibility of flowers is difficult, Mo Yan’s new drama: be strong and sing, and even enter a bowl of sorghum wine! The latest works of Mo Yan, Alai and Jin Yucheng are interpreted in detail in such chapters as The Wind: Reality and Fantasy in Zhou Xiaofeng’s Star Fish, Sounding with solemn compassion-The persistence and success of Alai’s Story in the Cloud, On the Long Paradigm and New Discovery of Going North, etc.

Zhao Yi’s critical style is sharp, wise and even sharp, which is unique to young people. Sometimes, compared with mature critics, it is obviously more open. Wang Binbin once mentioned in an interview, "I have never been completely reckless. When I was young, I had a lot less scruples, but now I have a lot of worries. I despise myself more and more. " Mature critics are full of worries, while young critics rely on youthful exuberance and have no scruples. This kind of freedom is not a "cool comment" to gain eyeballs and brush traffic, but a well-founded "no scruples" by daring to discuss problems, break down the barriers of the circle, and find the internal logical basis through careful logical analysis.

Contemporary criticism:

Peer Friendship and Critic’s Ruthlessness

As a young critic, Zhao Yi pays more attention to contemporary writers who are both young people, forming a typical contemporary criticism. The so-called contemporaries are "contemporaries who were born in the same period and have common historical experience, thus showing similar spiritual structure and behavior patterns". Because of the similarity of physiological structure and the convergence of spiritual structure, Zhao Yi pays great attention to the creation of his contemporaries, which shows the friendship between peers and the merciless side of critics. In her critical writing, we can find the bright spots of the younger generation, and there are also many flaws in the creation of the same generation, so as to improve the writing of young people.

A lot of content in Looking for a Person is concerned about the same generation. There are both interpretation of individual cases and analysis of phenomena. An interesting phenomenon is that many contents in the book are directly related to post-90s writing. The article How to Open the Writing of the Post-90s systematically combs the writing of the Post-90s, and The New Media Literary Life of the Post-90s pays attention to the creation of this group from the media perspective. Many other chapters also discuss this topic, forming an interesting "post-90s" criticism of "post-90s". There are also some articles that discuss the individual writing of young writers. From "Channel Tide" to "Tide", why does Ban Yu look like a logo? This paper presents a panoramic view of the creation of young writer Ban Yu. Examination and circumstantial evidence: from the witness to the space-time body-reading Zhou Kai’s Moss and the future book of detective novelists interpret Zhou Kai’s two works, both of which are in-depth case studies.

As a peer, the author can better understand the creation of young writers, and can also fully demonstrate in criticism. This not only reflects the inclusiveness of contemporary criticism, but also reveals the shining side of young writers to the greatest extent, and also has the "heartless" side of critics, who will never be soft in the face of shortcomings and direct problems. In How to Open the Writing of the Post-90s, there is a detailed analysis of the creation of various literary genres of this group, pointing out many existing problems, such as "the writer’s works are extroverted and the readers have great repetitiveness", "some young poets have given up the stylistic dignity of their poems and the completion of their stylistic spirit" and "exposed some deficiencies in comprehensive cultivation", and so on. The article "A Brief Analysis of the Lack of Lu Xun’s Literary Spirit in Youth Writing" points out the major problem of the lack of literary spirit in youth writing. There are still many articles that point out the shortcomings of Chen’s creation from the phenomenon, and many of them take young writers as examples.

The criticism system constructed by youth criticism is not only more systematic and professional in academic level, but also has a tangible flesh-and-blood connection between literature and reality established by the younger generation. Zhao Yi is not only practicing it himself, but also trying to find the common experience of one generation from the same generation, which is the unique value of contemporary criticism.

Multi-life writing:

Various dimensions and marks of literature

Zhao Yi also shows a cross-border between writing and criticism. She is a typical multi-faceted writer. She is not only engaged in original writing, but also engaged in criticism. She is also a literary worker in important positions such as Lu Xun College of Literature, People’s Literature and China Writer. Therefore, Zhao Yi has great enthusiasm for the literary scene and presided over columns in many publications to promote the development of youth criticism. For example, she once presided over the column of youth criticism in Contemporary Literary World, and invited several authors to discuss the same topic in each issue, which almost included all the young critics who were active at that time in China, and paid attention to the cutting-edge topics. In a word, the author of this book is the witness and witness of the literary world, and these experiences are the symbol of its various literature and the source of its various dimensions.

His varied writing experience makes his critical words more familiar with creation, literary scene and the essence of criticism. So far, Zhao Yi has created many novels, and this cross-border will have a far-reaching impact on his criticism. She also has a clear understanding of this phenomenon itself. In the article "Cross-border Writing: Thinking, Creation and the Orientation of the Heart", she takes Zhang Ning’s creation as an example to systematically discuss the value and significance of Zhang Ning’s novel writing as a scholar, and comprehensively observe Zhang Ning’s novel creation. Its complete literary theory system can be seen in the centralized turn of expressing thinking. And she herself has gradually moved along this cross-border path.

In addition, Zhao Yi’s literary criticism has a classical flavor, which is related to her academic background. She studied classical literature. Disciplinary barriers divide literature as a whole, and the research after opening up will encounter different scenery. In fact, Zhao Yi implied a classical perspective in his criticism, and cherished the tradition, which gave his criticism a kind of connotation. The title of the book "Looking for" is derived from the classic work of classical criticism "Wen Xin Diao Long". The so-called "looking for a move, the heart also shakes". Not only the title of the book, but also as a critic who studied China’s classical literature, the "Horizon Looking Back" part of the book mainly pays attention to China’s classical literature, and its discussion categories include Cao Zhi’s letters, Wang Bi’s metaphysics and aesthetic thought, Canglang’s poetry talk, Shi Shuo Xin Yu, Liu Yi’s poetry talk and so on. Zhao Yi can often find out the present value and significance from classical studies. For example, when discussing Ouyang Xiu’s Poems on June 1, she pointed out that "Poems on June 1 gives some inspiration and response to the question of how literature should be positioned and treated in today’s society. Literature is not just literature, but a way of life." These classical criticism practices are not only addicted to "old paper piles", but more importantly, she has brought this classical atmosphere into contemporary literary criticism, and there are classical shadows in many articles. For example, the criticism of the current new literature phenomenon "micro-literature" is mostly related to the classical tradition; The problem of "correcting the name" of online literature from the perspective of Xian Xia’s tradition also connects the research of online literature with China’s literary tradition. This treasure of tradition makes her criticism more profound.

Zhao Yi’s criticism targets are extremely wide, ranging from novels, essays to poems in genre, from literature to culture in content, from ancient times to contemporary times, and from domestic to foreign countries in space. This broad vision makes her criticism highly transitive, and it is also the embodiment of the critical creed she has always believed in: literary criticism should at least have certain academic principles and origins, keen insight and problem consciousness, be full of sincerity and goodwill, resonate with herself in the context of the times, and at the same time be desirable. In the preface of the book, Qiu Huadong said, "The significance of this collection of comments can not be ignored, because it, like the author, is a writer and witness of contemporary spirit, and it is a vivid witness of literary life. It is manifested in rich reading and multi-angle observation. It is conveyed through various discourses, and it provides a stylized study mode related to knowledge production and material research. It highlights the literary vision of young people and dares to express their opinions. The key words of witness, witness, agility, stylization, and young people are the precise summary of a young critic who lives in many places.

Searching: Dimensions and Signs of Literature

Author: Zhao Yi

Publishing House: Sichuan People’s Publishing House

Publication date: January 2022

Zhao Yi: Ph.D. student in Chinese Department of Tsinghua University, engaged in literary research and novel creation. She has won the short story nomination award of the Young Chinese Writers Award, the outstanding new work award of Beijing Literature, the literary criticism award of the Long March Literature Award, and the popular novel award of Selected Novels.

The author of this article is Liu Xiaobo: critic and deputy editor of Contemporary Literary World.

Original title: Reading | Liu Xiaobo: Color of Searching —— Comment on Zhao Yi’s Searching: Dimensions and Signs of Literature

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Author | Talk Jun

A word "yyds" can replace all praise, and a word "Juejuezi" can cover all feelings. We are losing the ability of complex expression and the desire to think deeply …

Hello, I’m talk Jun.

"Do you know what’ YYDS’ means?"

"Is the eternal god, who doesn’t know now? How convenient it is to use yyds for everything! "

When our discourse system is simplified to a few abbreviations and network stalks, we lose not only the richness of language, but also the depth and breadth of thinking.

Language is simplified, and thinking is also simplified.

If you carefully observe the current network communication, you will find that simple expressions such as "yyds" (eternal god), "xswl" (laughing me to death) and "Juejuezi" are replacing rich Chinese vocabulary.

A word "yyds" can replace all these words: wonderful, excellent, outstanding and shocking.

This simplification trend is not only reflected in the language, but also penetrated into the thinking mode.

When we use "Juejuezi" to sum up all our feelings, we no longer need to think about "where is this thing good", "why is it good" and "what feelings it brings to me".

The thinking process is compressed into a conditioned reflex.

The popularity of this expression is essentially a manifestation of "inertia of thinking". Young people are increasingly reluctant to engage in complex thinking that requires cognitive resources, and prefer simple, direct and unexplained communication.

Abstract Culture: Gentle Psychic Anesthetic

Abstract culture originated from the network subculture. At first, it was a gentle rebellion of young people against the mainstream cultural order, and the discipline was deconstructed by joking.

But now, it has evolved into a widespread cultural phenomenon.

In 2024, "abstraction" became a buzzword for young people to socialize online. They show the so-called "real and vivid self" through relaxed and funny content and unique and even "wonderful" interpretation perspective.

Different from the traditional criticism of "entertainment to death", some people think that abstract culture provides young people with an "outlet of spiritual resistance" to help them overcome routine, seriousness and even difficulties in life with self-mockery and unexpected humor.

But this "resistance" is actually a kind of abandonment. When we respond to everything with "hahaha" and "laughing to death", we are actually avoiding deep thinking about the nature of things.

Circle illusion: we are all "one of our own"

The most ingenious thing about abstract culture is that it creates an illusion of circle identity.

When you know how to use those network stems and specific expressions, you seem to have joined a secret club. Only those who know these stems can feel the happiness of being understood in the same circle. It becomes a circle identification mechanism.

Those who don’t understand these stalks are naturally excluded from the dialogue.

This layered communication creates the so-called "social code", which breaks the apathy of interpersonal relationship with symbolic interaction and promotes in-depth communication.

But this "deep communication" is actually extremely superficial. When we all use the same words and expressions, we are just repeating mechanically, and we don’t really share our unique thoughts and feelings.

Arithmetic cocoon house

Algorithm of how to kill thinking ability by traffic supremacy

The popularity of this abstract culture is not accidental, but the result of collusion with the content ecology of traffic supremacy.

Algorithm recommendation technology has been deeply integrated into various fields and scenarios. It accurately provides various services by capturing users’ daily usage data and analyzing users’ behaviors, habits and preferences.

But this technology is a "double-edged sword". The algorithm recommends that users’ preferences should be the guide, and a large number of similar content should be pushed continuously, which isolates users in a closed information space and hinders the flow of diverse information.

At the same time, the time spent reading books, newspapers and other traditional books has been greatly reduced, which directly leads to insufficient knowledge reserves and difficulty in expanding vocabulary.

When they need to express complex views and emotions, they often find themselves lacking the ability to organize and have in-depth language.

Network language is concise, vivid and interesting, and expression packs are widely used in social activities. However, long-term dependence on these expression tools will make young people’s communication single and modular, and weaken their ability to accurately express their thoughts and feelings in standardized language.

What are we losing?

When we are immersed in this simple and exciting content, we are losing some valuable abilities.

We have lost the ability to concentrate on deep reading. Fragmented reading requires interesting and concise text content, and videos and pictures are important weapons to attract readers.

Network segments only spread eye-catching superficial and easy-to-understand entertainment content, and rarely provide detailed data and facts.

We have lost the ability to think complex. When we are used to summarizing complex phenomena with simple labels, we no longer need to analyze multiple dimensions of problems and understand the complexity of things.

Most importantly, we have lost the ability to express ourselves truly. When we all use the same network expression, our personality is actually erased.

We thought we were showing ourselves, but in fact we were just repeating the collective discourse.

Neil Pozmann warned in "Entertainment to Death":

"Our politics, religion, news, sports and business are all willing to be vassals of entertainment, without complaint or even silence. As a result, we have become a species of entertainment to death."

Behind the "abstract" carnival is our escape from the complexity of life. When we use "Juejuezi" to sum up all the beauty and "emo" to refer to all the sadness, we lose the ability to experience those subtle and real emotions.

Language is not only a tool for communication, but also a framework for thinking. When we simplify language, we also simplify our thinking and our understanding of this complex world.

When we feel a sense of belonging to the same set of slang, we are actually giving up the truly unique thinking-that is our most precious thing.

What do you think of this? Welcome to leave a message in the comment area to discuss ~

– END –

Original title: "We are using" abstraction "and" stalk "to quietly abolish the brains of young people"

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1905 movie network news On the evening of November 26th, the movie Long Live was premiered in Beijing. Directors Cheng Gong, Ren Changzhen and the producers of the film appeared one by one. Go player Ke Jie also attended the premiere as a special guest to watch this documentary film. Although the host never let go of the feeling of chatting with Ke Jie and playing chess with artificial intelligence, Ke Jie returned to the movie, saying that after playing chess with artificial intelligence, he felt that life was not easy and long live life.

　

Long live life records the living conditions of more than ten ordinary Chinese in 2017. Among these people, there are female taxi drivers, street singers and couples, and uncles who pedal three rounds in Lhasa. These people who have no intersection constitute the hardships and helplessness that the film wants to tell, but everyone is silently insisting on life.

　

When talking about why he invested in such a film, producer Guo Binggang said: "As a practitioner in the industry, a director once said that in our industry, people are doing it and the sky is watching. The industry is progressing, and practitioners should provide the audience with nutritious works. Long live life is one of them. This film is kind and warm. I believe this film will go well in the future. This film can make some contributions to the industry. "

　

The two directors have worked closely together before, and the title of "Long Live" comes from a TV documentary that they collaborated on 10 years ago. Ren Changzhen, one of the directors, said that this cooperation was planted 10 years ago. She recalled that she was still a TV director who filmed celebrities instead of ordinary people, while Cheng Gong was an advertising director.

　

Recalling the filming process, Cheng Gong said that it was very easy: "It is easy to make a film. It’s very simple for us. It took three months. After 45 days. This movie is over. Very easy. " But to his surprise, the film was well received during roadshows in more than 20 cities.

　

Go player Ke Jie, as a special guest, also took the stage to talk about his feelings. Although he was also "digging a hole" by the host and talked about his experience of playing chess with artificial intelligence, Ke Jie still smiled and said that after playing with AI, he knew that life was not easy, and then said: "After playing chess with AI, I will feel that life is very beautiful, long live life."

　

The movie Long Live will be officially released on November 27th.

Text: Fan Chuxue

introduction

In 2021, the property acquisition and merger market continued the lively and extraordinary scene in the past, and it became more and more intense, with the transaction scale and transaction amount hitting record highs. Since the beginning of 2021:

Country Garden Service has successively acquired Blu-ray Garbo Service for 5.432 billion yuan and Fuliang Global for 10 billion yuan to set a new record for industry mergers and acquisitions, and then acquired Color Life Neighborhood Music for 3.3 billion yuan;

Longhu Smart Service is uncharacteristically acquired this year, and has been included in four property enterprises: Yida Service, Kailin Commercial Service, Wharf Property and Happiness.

In addition, a number of material enterprises frequently acquire information, and regional enterprises and growth enterprises also actively join the queue of mergers and acquisitions.

Based on this, we believe that the property industry is experiencing the moment when "growth period" changes to "maturity period" in the "industry development cycle". At this stage, the integration of enterprises is accelerating, the concentration of industries is rising rapidly, and at the same time, the market’s requirements for quality service, brand building and service efficiency are constantly improving.

On the whole, the driving force behind the accelerated integration of the property industry mainly comes from three aspects:

Policy promotion: On January 5, 2021, the Ministry of Housing and Urban-Rural Development and other departments jointly issued the Notice on Strengthening and Improving Residential Property Management, which mentioned: improving the quality of property services, supporting the merger and reorganization of property service enterprises, promoting the scale and brand management of property services, and improving the overall service level;

Capital assistance: a large amount of funds flow to the market, which pushes up the enthusiasm for mergers and acquisitions between enterprises;

Real estate liquidity pressure: In order to alleviate the financial pressure, affiliated real estate sells assets to save itself, and promotes the climax of mergers and acquisitions from the supply side.

From the perspective of industry development, the integration and merger between enterprises is the only way to achieve high quality, and will also accelerate the transformation and upgrading of the industry to a great extent.

It can be predicted that in the current development environment of the property market, whether based on the consideration of pursuing scale expansion and business expansion, or out of the demand of withdrawing funds from related real estate, "acquisition and merger" will be the main tone of the property industry in the next 2-3 years.

However, it is undeniable that at present, there are still great deficiencies in post-investment management of property enterprises. These enterprises either follow the trend, or try to "eat fat in one bite", blindly pursuing scale growth and ignoring the integration and operation management after the merger, which ultimately not only makes the merger effect unsatisfactory, but also fails to meet the original development expectations of the enterprise, and instead becomes the resistance to the development of the industry.

Color life is a typical example of "throwing and not caring". As the "first share of property", Color Life enjoys the dividend of capitalization development of the industry, and is naturally the "originator" of property acquisition. Since 2013, Color Life has initiated 102 acquisitions and merged into 35 companies in one year at the peak of the acquisition. However, in this process, the color life gradually lost its original intention, regardless of the quality of the target, and the post-investment management was ineffective, which led to the deterioration of the business situation.

In September 2019, Color Life completed the last acquisition;

In 2020, after the acquisition of Color Life was stopped, the revenue regressed for the first time, which was 6.5% lower than that in 2019.

It can be seen that the previous mergers and acquisitions only brought a simple "digital accumulation"; After the "addition" calculation is stopped, the "multiplication" within the color life is completely invalid.

At this time, the color life seems to wake up from a big dream, and it is determined to pick up the goal of building quality again and carry the banner of "second venture". However, the management problem of years of siltation cannot be solved overnight, and the performance of color life in the first half of 2021 shows a retrogression trend again.

Source: Jiahe Jiaye Property Cloud

In September 2021, Color Life disclosed the sale of its Neighbourhood Music Holdings, which included core assets such as Vientiane Beauty Property, Vientiane Beauty Residence and Kaiyuan International, all of which came from the early acquisition of Color Life. It can be seen that Color Life failed to achieve the expected results in these acquisitions, and this swallowing and spitting not only wasted the pre-emptive time advantage of Color Life, but also dampened the vitality of the enterprise and cast a shadow over its development prospects: after nearly one month of suspension, the stock price of Color Life fell sharply by 35.57% on the first day of the resumption on October 27, and the road to "returning blood" as the first share of the property was long.

Therefore, this paper will discuss the following three issues around the post-investment management of property enterprises after merger and acquisition:

Why is post-investment management so important?

What are the problems in the post-investment management of current enterprises?

How to do a good job in post-investment management?

It is hoped that through the analysis of the above problems, property enterprises can pay more attention to post-investment management and help enterprises achieve the expected goals and effects to the greatest extent in mergers and acquisitions.

one

Why do you need post-investment management?

The normal investment process is divided into four parts: "raising, investing, managing and withdrawing", in which "managing" is the longest step, and it belongs to the post-investment management period after the investment is implemented until the project is withdrawn. Usually, the work of post-investment management mainly includes project execution, project tracking, project management, value-added services and so on.

The special feature of property enterprises’ merger and acquisition is that in more than 90% of the transactions, the acquirer will acquire 51% or more of the shares to obtain the controlling stake, and the ultimate goal is to integrate the business and technology of the acquired party into the group system. Few enterprises will choose to withdraw from the project after making profits. Therefore, compared with ordinary investment, material enterprises should pay more attention to the importance of post-investment management in order to better absorb each other’s high-quality resources to empower themselves, improve the efficiency of mergers and acquisitions, and achieve a win-win goal. Specifically, the necessity of post-investment management includes the following three points:

Control project risks and reduce development uncertainty: track enterprise operation and reduce trial and error costs;

Fully integrate the advantages of resources and enhance the long-term value of enterprises: to maximize the strengthening or complementarity of advantages;

Forced to improve pre-investment management and optimize investment logic: provide more targeted suggestions and references to help M&A transactions.

1. Control project risks and reduce development uncertainty.

For the newly merged enterprise, its daily operation, financial management, personnel composition and other aspects have a process of adjustment, so it is necessary for the acquirer to implement risk control after the investment is completed, track the changes in the internal and external environment of the enterprise, and provide timely guidance to reduce the potential trial and error costs.

Operational risk: there are differences in work processes between the two parties, which are not adjusted in time or lead to low efficiency in daily operation; The business of the acquired party can not be quickly integrated into the original business system, so that it can not produce synergistic effect; Or the acquired enterprise is easy to face the risk of selling after undergoing great changes.

Financial risk: whether the acquirer can effectively control the financial affairs of the acquired party; In order to increase the consideration of M&A, the acquired party does not disclose the hidden debt, which may have a serious negative impact on the subsequent development of the enterprise, and even create a great risk of goodwill impairment in future operations. Therefore, the acquirer needs to focus on the liabilities of the other party.

Risk of organizational structure change: streamlining or adjusting the core personnel of the acquired party may affect the stability of the team, and the loss of core personnel will greatly weaken the competitiveness of the enterprise; After the change of senior staff, there will inevitably be problems of inconsistency between the old and new management concepts, management rights and objectives, which will lead to management confusion and low decision-making efficiency.

2. Fully integrate resource advantages to enhance the long-term value of enterprises.

As mentioned above, property companies want to empower their own development more when acquiring and merging, and whether the long-term value of enterprises is improved is an important criterion for the success of mergers and acquisitions. Only by efficiently integrating the superior resources of both parties and maximizing the reinforcement or complementarity of advantages can it be called effective merger and acquisition; This can also be seen in some acquisition cases of listed companies:

Country Garden Service: In July, 2020, Country Garden Service acquired the elevator advertising operator City Zongheng. After fully integrating resources and stimulating the synergy effect by the team, the operational efficiency of the enterprise in the field of community media was greatly improved, and a community integrated marketing plan was created for several brands. In 2020, Country Garden’s revenue from community media services increased by more than 200%; In the first half of 2021, the revenue of this business rose by over 500% year-on-year, making it one of the most bright businesses in the community value-added service sector.

Sunac Service: In May 2020, Sunac Service completed the acquisition of Kaiyuan Property. At that time, the average PE of listed property companies comparable to Sunac Service was in the range of 30x~40x; On November 19, 2020, Sunac Services officially landed on the Hong Kong Stock Exchange, and closed at 85 times P/E ratio on the day of listing, ranking first in the property sector that day. From this aspect, it can be seen that Sunac Service has achieved the common promotion of enterprise value through good integration and coordinated development with the acquired party.

3. Forced to improve pre-investment management and optimize investment logic.

Pre-investment management and post-investment management complement each other, and the pre-investment department needs continuous tracking and analysis by the post-investment team to complete the investment work; In the process of management, the post-investment team can find the flaws in the pre-plan more intuitively, and feedback from the cause. In this way, through feedback and adjustment, the investment logic and investment calculation model of enterprises are continuously optimized, which is convenient for enterprises to provide more targeted suggestions and references for the next investment layout, and is also helpful for the development of future mergers and acquisitions.

As can be seen from the acquisition announcements of some enterprises, in addition to setting requirements on fundamentals such as finance and performance, enterprises will also attach a number of provisions on personnel appointment, asset disposal, equity incentive plan and so on. To some extent, enterprises constantly optimize the setting of investment agreements according to the post-investment feedback of early transactions, so as to protect the long-term interests of both parties to the greatest extent.

Table: Conditions for Announcement of Acquisition of Some Enterprises

Source: Jiahe family business arrangement

two

What are the problems in the post-investment management of enterprises at present?

The importance of post-investment management has been expounded in the previous article. However, looking at the enterprises that are active in the M&A market at present, there are very few enterprises that can really implement post-investment management. More importantly, their own funds are wasted or development opportunities are missed due to their inability to properly digest the M&A targets, and even the original progress of enterprises is dragged down.

Especially in 2021, the M&A market showed many "big fish eat big fish" or even "small fish eat big fish" transactions, such as purchasing more than 80 million square meters of Cedar Zhilian in Hejing Youhuo with a management area of only over 20 million square meters, and using over 50% IPO to raise funds; Country Garden Services acquired the Blu-ray Garbo service, involving an area of 130 million square meters, and the transaction amount of acquiring Fuliang Global reached 10 billion.

It is these increasingly large-scale mergers and acquisitions that put forward more demands for post-investment management. On the whole, the weak points of current post-investment management of enterprises focus on strategic positioning, brand building, organizational structure adjustment and cultural differences.

1. For the sake of expansion, the strategic goal is not clear.

At present, the industry is still in the development stage of "the bigger the scale, the higher the status", and expanding the scale is a necessary means for enterprises to enhance their influence. However, due to the unclear strategy and unclear objectives, some enterprises have fallen into the "scale-only theory" under the influence of industry trends, and only pay attention to the superficial digital growth after the merger, ignoring the long-term positioning of the merged party and the overall development of the enterprise.

Taking Color Life as an example, among the 102 M&A transactions initiated by it, the target enterprises are distributed in 23 provinces and cities, and the project density is extremely low. Property enterprises all hope to achieve economies of scale, and enhancing the project density is a necessary condition. Therefore, the unplanned "scattered" acquisition of Color Life will not only fail to form a scale, but will increase management costs.

Source: Jiahe Jiaye Property Cloud

2. The management of the acquired party is in a dilemma.

According to the statistics of Jiahe family business, at present, more than 80% property companies will choose to streamline or adjust the senior staff of the acquired party when implementing mergers and acquisitions. "Dramatic" management innovation may lead to team instability, but also easily lead to brain drain; Reflected in the business, it may cause the goal and strategy of the enterprise to be discontinuous and affect the operation of the enterprise.

Some enterprises choose to keep the core staff of the original management after considering the factors such as operational stability and team mood after the merger of the target, but there may be differences in business philosophy or management methods between the personnel stationed by the acquirer and the original management of the acquired party, resulting in low decision-making efficiency; Even being jointly overhead by the other party is not conducive to the long-term development of enterprises.

3. Corporate culture differences are hard to eliminate, lacking deep driving force.

Property is a labor-intensive industry with a large number of employees, and the importance and differences of corporate culture are more prominent. For two enterprises with different development history and cultural atmosphere, the understanding of things and the ways and methods to deal with problems are different, so it is difficult for enterprises to form a unified internal driving force, and the sense of identity and belonging of employees will be significantly reduced.

Take regional physical enterprises as an example. The scale and team of these enterprises are usually relatively small, so the structure is more flat, and the communication and implementation of processes rely more on years of tacit understanding and habits. Therefore, when they have to abandon the original working mode and integrate into the perfect organizational structure of large enterprises, they may show very strong inadaptability or even rejection, and their work enthusiasm and self-motivation may be greatly reduced.

4. Neglect of brand building, brand synergy is weak.

In the era of high homogeneity in the property industry, brand has risen to the core competitiveness of enterprises. Brand not only represents the strategic direction of enterprise’s future development, but also is the comprehensive expression of enterprise image and enterprise spirit. Therefore, a good brand building can build a clear strategic pillar for the enterprise, and can establish a unique value outside the enterprise, so as to enhance the visibility of the enterprise and drive the business with the brand.

However, in the 40-year development process of the property industry, it was not until 2019 that enterprises began to pay attention to their own brand building. Up to now, the overall brand building is still in the primary stage, and only some head enterprises are in the transitional stage, not to mention incorporating the business and positioning of newly merged enterprises into the brand connotation during the acquisition and merger stage to form brand synergy. For listed property enterprises, the goodwill has surged after the merger, and it is easy to face the risk of goodwill impairment and even the risk of performance storm in the later stage of poor management.

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How to do a good job in post-investment management?

In view of the problems existing in the post-investment management of material enterprises at present, through combing the post-investment management methods of many enterprises, Jiahe Jiaye puts forward the following four suggestions:

Clear strategic objectives, precise positioning and precise force.

Create service quality and focus on the long-term development of enterprises

Attach importance to the management of core personnel and ensure the continuity of enterprise operation

Promote team communication, empower business vitality.

1. Clear strategic objectives, accurate positioning force.

For some enterprises, there are some problems in post-merger management, such as lack of planning for future business blueprint and clarity of team goals. Enterprises should make clear their own strategic direction, formulate clear development paths before merger and acquisition transactions, and provide clear goals and guidance for post-investment consolidation. At present, the head enterprises are more mature in this respect, such as Country Garden Services focusing on the acquisition of commercial operation-related enterprises, and Ya Life acquiring a number of urban service-related enterprises.

Shimao Service: In April 2020, Shimao Service officially entered the university property by acquiring Zhejiang University Xinyu. In May, Zhejiang University’s Xinyu Huanxin brand image was released, and at the same time, the industry’s first "Yulin Campus Service Ecology" developed for campus logistics services was released. Since then, Shimao Service and Zhejiang University’s Xinyu have opened a new era of campus service. In the first half of 2021, Shimao’s campus value-added service revenue was 222 million yuan, making it one of the enterprises in the industry to provide college property services.

Ya Life: In February 2020, Ya Life acquired Zhongmin Property, which has a leading position in public construction, and thus entered the role of "city service provider". In 2021, Ya Life successively acquired five sanitation enterprises, and won the bid for the first maritime sanitation project and several municipal sanitation projects with an annualized contract amount exceeding 10 million, extending the city service industry chain to professional market segments.

2. Create service quality and focus on the long-term development of enterprises.

Post-investment management methods cannot be generalized, and material enterprises should "apply laws according to their materials" according to the actual situation of both parties. According to different target enterprises, different integration or management methods should be adopted in the post-investment stage; At the same time, it uses its own operating system to track and guide the acquired party in detail.

However, fundamentally speaking, the essence of property is an enterprise that provides services, and its development will ultimately fall on the quality of service. Furthermore, the current market has gradually changed from simply focusing on performance to comprehensively considering the service content, service quality and market reputation of enterprises. Therefore, enterprises should put an end to "regardless of collection", strictly control the service quality of each project, build a service team in a refined way, and ensure the consistency of service quality and professionalism, for example, by building benchmark projects and then copying and promoting them to promote the long-term sustainable development of enterprises.

3. Pay attention to the management of core personnel and ensure the continuity of business operations.

Top management is the central figure of a company’s decision-making, and it is also one of the core competitiveness of the company. Therefore, enterprises should avoid large-scale changes in core personnel and organizational structure reform in a short period of time to ensure the continuity of their daily operations and decision-making.

In addition, the enterprise can regularly organize the core personnel of the team to exchange and train; At the same time, the incentive mechanism is introduced in the acquired party, and the business responsibility and performance reward are clearly defined, so as to bind common interests and enhance employee motivation.

Country Garden Service: Country Garden Service disclosed in the announcement that if the compound annual growth rate of non-net profit deducted by Manguo Kangjie reaches the set conditions, its core management team can get corresponding cash or share rewards.

Photo: The core employee incentive plan announced by Country Garden Service’s acquisition of Manguo Kangjie

Image source: Country Garden Service Announcement

Hejing Youhuo: After the acquisition, Hejing Youhuo combed and empowered talents in time, conducted a good two-way communication mechanism with the other party, regularly participated in its management meetings, set up a profit sharing mechanism, and encouraged employees and management to work together to achieve the goal of deeply binding the interests of management and team.

4. Promote team communication and enhance business vitality.

M&A pursues 1+1>2, but it is not a simple 1+1. Property companies need to realize that the most important thing in the reorganization of different teams is cultural exchange and integration, so as to unify ideas with culture and promote integration with culture. Enterprises can help new members to deeply understand the strategy and culture of enterprises by preaching the strategy and corporate values; Or organize activities to promote members’ exchanges, promote mutual trust and integration, and finally realize the improvement of business vitality.

Taking Hejing Youhuo as an example, after the acquisition, we actively promoted the integration of new members and the group through the rooting of corporate culture. Hejing Youhuo guides employees with "six-dimensional values", and strengthens personnel training through at least monthly communication and business mining linkage and cooperation to ensure the stability of the team and the vitality of the business.

For example, Hejing Youhuo acquired Guangzhou Runtong Property, enhanced the sense of belonging and identity through empowerment and training, and realized the deep integration of the employees of the invested enterprises within the Hejing system. At the same time, it controlled and stimulated the member enterprises based on the large platform. In the first half of 2021, there were more than 20 new expansion projects of Runtong Property.

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Is 1+1>2 or 1+1 finally achieved by M&A?<1，投后管理是关键。由于忽视或缺乏良好的投后管理，行业中曾出现过许多并购失败的典型案例，这些企业往往出现并购后管理混乱、丢盘、业绩增长乏力的情况，最终以再出售项目草草收场。

However, the upsurge of M&A will never stop because of this. At this critical period when the concentration of the industry jumps, enterprises need to think more about how to do a good job in post-investment management, so as to fully enjoy the efficient and accelerated scale economic development of enterprises brought about by M&A.

This article was first published on WeChat WeChat official account: Jiahe Family Property Service Research Institute. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

There are always some rising new forces in the film and television industry. They are at the forefront of innovation and adventure, bringing great changes to the whole industry.

Author: coconut tree

After a year’s pause, the cinema film Spring Festival came back in 2021.

This year’s Spring Festival stalls, in addition to Detective Chinatown 3, who has been dormant for a year, there are several works that are either big cass or big productions squeezed into this runway. From the current performance, Hi, Mom directed by Jia Ling is the best one in word-of-mouth fermentation.

Unlike "Tang Tan 3", which was pre-sold first before the release, and the word-of-mouth spilled out after the release, Hi, Mom’s performance from before the release to after the release was more like a stable strength faction. And this is all due to the latter story itself.

Hi, Mom is a comedy film about affection, and the prototype of the story is Jia Ling and her mother. This is Jia Ling’s first film from a comedian to a film director. Undoubtedly, there are some audio-visual language problems, but this time, in the eyes of most audiences, these seem to be unimportant.

"Laughing with tears" is the most feedback given by the audience. From the market point of view, this may be the only magic weapon to make a commercial film successful, but Hi, Mom didn’t make his mark by this skill, it relied on sincerity, the sincerity of director Jia Ling and the sincerity of these actors.

This sincerity is particularly eye-catching among the films in the Spring Festival. It is a funny and crying movie that people around you recommend you to see, and there is a prototype story. In fact, it is difficult for you to find out the reason not to buy a ticket.

Highly empathetic: Jia Ling has sincerity you can’t ignore.

The film tells the story of Jia Xiaoling, played by Jia Ling, who travels to her mother’s youth after her accident, hoping to help her change her fate.

The predecessor of this story is a sketch directed by Jia Ling in 2016, also called Hi, Mom, and the film is an upgrade based on the continuation of the relationship between the characters in the sketch and the big framework of the story. The volume has been upgraded from a sketch to a movie, and it must be filled more finely and richly in terms of people’s design, character relationship and plot. On the basis of retaining the main characters, the film version of Hi, Mom has indeed made richer designs, but objectively speaking, if there is no emotional boost, the whole film is actually a bit empty. After the crossing, Jia Xiaoling helped her mother play volleyball and set up her love. In fact, these two simple things were told. These two things occupy a relatively large space, which seems to be rich, but they are actually wordy. The former is especially so, while the latter is probably much better because of the appearance of Shen Teng.

So far, if we go on, some people may say that a few small entertainments are cold-blooded and heartless. After all, this is a movie that has wet many people’s masks. Then let’s talk about why this movie is good.

I have to admit that the emotional core of this film can cover all the technical defects. From the first time Jia Xiaoling began to cry for her mother, even if it was only less than 20 minutes after the opening, the audience didn’t start to enter a state of strong empathy (at least for a few small entertainments), but you wouldn’t blame her, because you knew she meant it this time.

　Sincerity is a point that cannot be ignored in Hi, Mom. When Jia Ling promoted the film on the variety show, she also cried: "This time I took out my heart and showed it to you.". I feel it in a few small entertainments. Jia Ling made a dream in the movie, in which she went back to her mother’s youth, hoping to help her change her fate and make her have a happier life. But as everyone knows, this dream is actually a dream made by my mother to fulfill her dream. Just like reality, "Mom will always love you more than you think." No one can fail to feel this sincerity.

Jia Ling’s long crying scene at the end of the film is a very powerful fragment. Some people criticized this scene as Jia Ling’s "overexertion" and "ignorance of leaving blank space". However, for a person who wants to "show you her heart", it is her commemoration and even mourning for an important past and an important person in her life.

This kind of Jia Ling is not common outside the play, but you can still understand her, because she is a real person outside the play, and the audience has always been good. The existing star image has brought her a lot of help, which is Jia Ling’s greatest advantage in Hi, Mom.

Appropriate actors, announcements and schedules create momentum for word-of-mouth fermentation.

Except Jia Ling, almost all the other main roles in the film are played by Jia Ling’s good friends.

　From Zhang Xiaofei, Shen Teng, Michael Chen, to the actors of Bowl Entertainment, Jia Ling is a good friend outside the play. The marketing of the film also borrowed this point, emphasizing the years-long friendship between Zhang Xiaofei and Jia Ling, creating momentum for the film. It’s like, familiar friends all know your story, and then come together to help you realize your dream. Everyone is very sincere. Thanks to the natural affinity of these comedians, especially the participation of national comedians like Shen Teng, the whole film is natural.

A funny movie is bound to have a good impression in the Spring Festival. And Hi, Mom, a movie with both smiles and tears, is particularly special in this year’s Spring Festival. Affected by the epidemic, this schedule of the Spring Festival in 2021 does not necessarily mean "family happiness", but it must mean "family". Mom is one of the most important family members. This is also one of the most important publicity points before the film is released.

This year’s Spring Festival file is called by many people as a "super-strong" situation. After watching the "super" of "Tang Detective 3", many people will have the consumption demand of the second film under the condition of a seven-day long holiday. At this time, Hi, Mom’s good reputation just matched the audience’s psychology, so there is now the second wave of box office leader. The film’s release at such a schedule is like adding an amplifier to Hi, Mom’s influence, and word of mouth is fermenting. Anyone may be the potential audience of this film.

In addition, as a female director’s debut, the story is about "mother-daughter relationship", which undoubtedly put down a magnet in the film market dominated by female audiences and attracted most female audiences. This is also a big advantage of Hi, Mom.

Of course, it is the content itself that attracts the audience into the cinema the most. And Hi, Mom’s moving and sincere, fully worth the fare.

-END-

Operation | Winter Snow

1905 movie network news On March 11th, Lou Ye’s latest movie role poster was officially released. Captured by Lou Ye’s lens, Jing Bo Ran, the leading actor, appeared in the camera with a plain face full of stubble, conveyed complex emotions through close-ups, and revealed helplessness and perseverance in his eyes, playing Yang Jiadong, a criminal policeman full of piqueness.

For Jing Bo Ran, "the quality of an actor" is a crucial thing. Jing Bo Ran, who dares to constantly break through himself, plays a young criminal policeman who competes with the society in the works directed by Lou Ye. In order to be close to the real state of the character, Jing Bo Ran made full preparations, went to the Interpol Brigade in Chaoyang District to experience life in person, and even followed the Interpol to the little black room to watch the process of interrogation of the prisoner by the Interpol, and to observe their respective expressions and ways of speaking during the period. Through the communication and consultation with friends of Interpol, Jing Bo Ran constantly explored the root of the role of "police" and gradually deduced and restored the role of Yang Jiadong.

In addition, in order to better fit the real shape of the characters, Jing Bo Ran changed the elegant and clean image of a teenager in the past, and even sprayed 98% pure alcohol on his face every day. When there was no chance, Jing Bo Ran put on the white vest that was common in the construction site and lay on the side of the road. The whole person looked dark and gloomy, only to enter the dark state of the role, and became a "Yang Jiadong" from the outside to the inside.

　

　 　 　 　This is the first cooperation between Jing Bo Ran and Lou Ye. In Jing Bo Ran’s eyes, director Lou Ye is a romantic, and he often uses some unexpected means to stimulate the potential of the actors. Therefore, as his actor, Jing Bo Ran is very happy. Talking about the feeling of the first cooperation, Jing Bo Ran said frankly that the understanding of the role was gradual, and he was grateful to the director for giving the actors enough free space and slowly inspiring the possessiveness of the role. It is also the increasing investment in the role in the later period, and the director and the director are like playing Tai Chi all the time, interpreting the most authentic Yang Jiadong in the running-in back and forth.

Earlier, director Lou Ye also revealed the reason for choosing Jing Bo Ran as the male host at the press conference: he was particularly handsome, and he chatted for more than four hours when he first met, so he started to cooperate. No matter from the heart or the shape, it has reached a fit.

"A Cloud Made of a Rain in the Wind" is scheduled for April 4th.

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Willanda’s exterior design shows a unique sense of modernity and strength. Its front face adopts sharp lines, and the air intake grille adopts large-size design with exquisite chrome decoration, showing a strong visual impact. The overall style is dynamic and steady, the body lines are smooth, and a solid outline is drawn, which not only conforms to the urban aesthetics, but also does not lose the practicality of SUV, showing the extraordinary temperament of Willanda.

Wilanda’s side line design is dynamic, and the body size is 4665mm*1855mm*1680mm, showing a streamlined outline. The wheelbase has reached 2690mm, which provides a sufficient foundation for the interior space. The front and rear wheel tracks are 1605mm and 1620mm respectively, which ensures the driving stability and handling performance. Tyre size is 225/60 R18, with exquisite rim design, which is not only practical, but also adds a sporty atmosphere to the vehicle. On the whole, the side design of Willanda gives consideration to aesthetics and practicality, which brings a pleasant visual experience to drivers.

Wilanda’s interior design takes both practicality and comfort into account, with simple lines and warm colors as the leading factor, creating a modern urban feeling. The center console is equipped with a 10.25-inch high-definition touch screen, which is easy to operate and full of technology, making it convenient for drivers to obtain information in real time. The steering wheel is made of plastic. Although it is not genuine leather, it has a fine workmanship and provides a good grip. The steering wheel supports manual up and down+forward and backward adjustment to adapt to the habits of different drivers. The multimedia interface includes USB, which provides convenient equipment connection and charging function for passengers. The front row is equipped with a USB/Type-C interface. The seat is made of fabric, which is wear-resistant and dirt-resistant. The main and passenger seats are equipped with front and rear adjustment, backrest adjustment and height adjustment (2-way) to ensure the comfort of the passengers. The second row of seats only supports backrest adjustment, and the seat reclining form is proportional reclining, which provides flexibility for loading space. The overall interior design not only pays attention to practicality, but also pays attention to the consideration of details, creating a warm driving environment for users.

Willanda is equipped with an L4 engine with a displacement of 2.0L, with a maximum power of 126kW and a strong torque of 206Nm. With CVT continuously variable transmission (simulating 10-speed), this power configuration makes Willanda have excellent fuel economy and driving comfort while meeting daily driving needs.

Summarizing the evaluation of car home car owners on Willanda, the design is undoubtedly the focus of his appreciation. Hard and sharp lines make it unique on the road, and the front face and tail modeling have won his praise of "eye-catching" and "young". The owner thinks that Willanda, as an SUV, not only has a regular appearance, but also shows satisfactory durability from all angles. Therefore, the design of Willanda undoubtedly brought an extraordinary driving experience to the owner and won the deep love of the owner.

1905 movie network news The fantasy love movie starring Liu Yifei and Yang Yang is being shown. Following the "full dance" at the Beijing premiere on August 3rd, and after communicating with the first audience, the founders Liu Yifei and Yang Yang appeared at the Shanghai premiere on August 4th to communicate with the media and audience. At the post-screening meeting, filmmaker Sa Zhilei made a speech on the spot, earnestly talked about the 100% sincerity of the film production team and the actors, frankly understood the concerns and disputes, and said that "we are all on the road for the exploration and innovation of China films." On the same day, film director Zhao Xiaoding and styling director Lawrence Xu also responded to questions about a series of discussions on plot adaptation and costume styling through the voice of film officials.

　

Shanghai premiere creative talk about the creative process, Liu Yifei is not limited to anyone, Yang Yang is dedicated.

The movie "to the sky kingdom" tells the story of Bai Qian, the female emperor of Qingqiu, and YeHua, the prince of skyclan, who crossed the life and death love of three generations from the celestial world to the earthly world. The two people in the story experienced the joys and sorrows of love, from the silent admiration of Si Yin and Mo Yuan to the regret and regret of Mr. Su and YeHua. After all kinds of emotional robberies and tests, Bai Qian and YeHua finally reunited in the third world, and wrote a touching and unforgettable love legend. Following the sweet crit brought by the dancing in unison at the Beijing premiere, the film creators Liu Yifei and Yang Yang appeared at the Shanghai premiere on August 4th, exchanging stories about the film characters and sharing their shooting experiences with the live media and audience, and hoping that everyone could walk into the cinema and experience the love between Bai Qian and YeHua.

From Zhao Linger, who plays the Legend of the Sword and the Chivalrous Man, and the little dragon girl in The Condor Heroes, the audience gradually got used to addressing Liu Yifei as "fairy elder sister". She explained that her personality was more straightforward and casual, but she was not so "fairy". Regarding the labels and settings such as "immortal spirit", she admits that although she is very grateful for everyone’s love, she wants to be a good actor more than a fixed label. Liu Yifei said that no one is immutable. Over the years, he has been exploring more possibilities, regardless of his role shaping or personal growth, and his requirement for himself is "no limits". When talking about the modeling in the film, Liu Yifei responded generously. No matter whether she is playing a college student, an assassin or a village girl, she has never cared about the modeling part. She frankly doesn’t want to be restricted by herself. "My part is to play my own play, and modeling should not be the most important thing for an actor."

Talking about shaping roles, "YeHua Jun" Yang Yang also said that no matter Mao Shiba, who is very grounded, or YeHua, the prince of skyclan, every role is fate to him, and a character of any state and style has its meaning of existence, and what he does is to take every shot seriously and play every role well. Talking about the biggest challenge of playing YeHua, Yang Yang said that the most abusive thing is mental fatigue, because YeHua experienced tempering and doom across life and death in the story, and the role itself has been constantly changing and growing, and it is very challenging for him to complete this transformation of characters spanning millions of years in a few months. Talking about the voices of all parties after the film was released, Yang Yang admitted that although he was under pressure, he would turn it into motivation, and he was very satisfied to have the opportunity to play the role that everyone liked. He said that during the creation of a work, many people devoted their efforts, and what they can do is to go all out and pay for it, constantly challenge themselves, expand the connotation and extension of the role, and enrich the level of performance, but ask for a clear conscience.

　

Producers speak out after the screening, and talk about film exploration. On the way, the director’s modeling guidance directly questions the ultimate love.

At the post-screening meeting of the Shanghai premiere, filmmaker Sa Zhilei took the stage to make a voice, earnestly talking about the difficulty of film exploration, and frankly "completed the greatest degree of innovation within an effective budget. In the case that 90% of the film needs special effects processing, there are 2,345 special effects shots that have gathered first-class production teams at home and abroad."Finally, he voiced "China movies are on the road, and we are all on the road", and admitted that the progress of China movies needs time and patience, and every kind of innovation and exploration deserves to be encouraged and respected. Talking about this, Yang Yang was also moved by the enthusiastic cry and support of the audience present, and choked on the spot, saying, "I can see each of you, but I am particularly moved. Thank you. " In the face of the voices of all parties in the film plot and costume modeling, Lawrence Xu, the film director and modeling director, also directly questioned and responded to the controversial topics one by one through Guan Wei.

In the story of Sansheng Sanshi, the world outlook framework and time span are very large, so it is not easy to condense it into a 109-minute shot. Director Zhao Xiaoding said that for such a huge story system, the most touching and core part is the love story of Bai Qian and YeHua spanning three generations. In order to show the love between the two people more thoroughly and purely, in the creative stage, after repeated consideration, the team finally decided to reluctantly weaken or even delete other subplots and characters, including Bai Qian’s revenge brocade and the bridge that the audience thought was the most pleasant. As for the way that Mo Yuan and YeHua are treated as the same person, the director said that YeHua made an innocent sacrifice and Mo Yuan was awakened. Such a similar setting of rebirth and reincarnation is more in line with the setting of "three lives and three lives, only one person from beginning to end", and it is also a bold adaptation made by the screenwriter team to make their feelings pure and extreme.

How to show such an imaginative fantasy world through art special effects and costume modeling is no small challenge for the production team. Talking about the unique clothing style in the film, Lawrence Xu, the film’s modeling director, responded that the film’s clothing design was inspired by the classic elements in the traditional costumes of each dynasty, such as lapels, tassels, wide sleeves, etc., plus the elements that show the characteristics of the characters, such as Bai Qian in Qingqiu using natural elements such as flowers, branches and leaves, and YeHua’s red shirt, with gold to show luxury and red to hide injuries. As for the exaggerated headdress of Bai Qian’s wedding, Lawrence explained that this style has both the sense of regularity and magnificence of the Heavenly Palace, and it is even more oppressive. The symmetrical appearance is a satire on the bondage and oppression of the heavenly rules. Previously, Lawrence Xu had caused a lot of controversy because of the dragon robe shape on the red carpet in Cannes. He admitted that it was very easy to make a shape without any innovation, but it was not easy to innovate. At the beginning of the birth of new things, it would definitely lead to controversy and discussion. The aesthetic quality is different, and he accepted all the voices frankly.

　

The film "to the sky kingdom" was directed by Zhao Xiaoding and co-directed by anthony lamolinara, supervised by Zhang Yibai, starring Liu Yifei and Yang Yang, and joined by powerful actors such as Luo Jin, Kevin Yan, Li Chun, Gu Xuan and Peng Zisu.