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Why do people get sleepy easily in spring？ What is the way to eliminate the spring sleep？

2024年3月3日 | admin | A1

This article is transferred from: Southern PLUS

As the saying goes: "Sleepy in spring, sleepy in autumn and sleepy in winter", there are sleepy periods in a year, but sleepy in spring is a common phenomenon, and it also has the unique seasonal characteristics of spring.

Professor Wang Qinghai, a famous Chinese medicine practitioner in Guangdong Province and director of the Second Hospital of Traditional Chinese Medicine in Guangdong Province, said: "Spring is the main source of growth, and everything grows. After beginning of spring, the yang in the human body began to rise. In summer, the yang reached its peak, while in autumn it converged, and in winter it stored essence and yang. "

Why does spring make people sleepy? "It’s mainly because in the winter and spring seasons, the human body’s yang changes from Tibet to hair, and blood gas increases. If people who are full of qi and blood can better adapt to this change, there is no feeling. If the human body is insufficient blood gas, it is prone to symptoms of spring sleepiness, mainly because the yang in the human body can’t keep up with the rising pace of the yang outside. ".

Warm and humid areas are more prone to spring sleepiness.

Residents in Guangdong are more likely to fall asleep in spring, because it rains gradually in spring, especially in Lingnan area, where the ocean monsoon blows, making this area wet and rainy, with more water in the air and high relative humidity, so the human body is also prone to signs of dampness and heat. Water is wet and trapped in the spleen, and yang in the body cannot rise, which is similar to hypoxia in the brain, so people will be sleepy easily.

Specifically, the yang in a day is also divided into five stages: "being born, growing up, being strong, being old and being exhausted", and 9-10 am is the moment when the yang rises, and at this time, the original balance of yin and yang is broken due to the dampness of the spleen. Therefore, 9-10 am is a very difficult hour for people who are wet and sleepy.

Spleen deficiency, dampness and hyperactivity of liver fire are easy to fatigue.

Yang can melt moisture, just like when the sun comes out, the moisture disappears. Therefore, people with heavy yang are full of qi and blood, energetic, ruddy and quick-witted. There will be no dampness in such people, and spring sleep is unlikely to occur generally. But there are two kinds of people who are particularly prone to spring sleep.

The first type: spleen deficiency

This kind is relatively troublesome, mainly manifested as fatigue, drowsiness, heavy head, dizziness, and some even have nausea and loss of appetite. Generally, the tongue coating is thick and greasy, and the tongue quality is light, and tooth marks can be seen. "Spleen deficiency can’t transport water and dampness, and water and dampness in turn aggravate the symptoms of spleen deficiency. The combination of external dampness and internal dampness aggravates the symptoms of spring sleepiness." Wang Qinghai said, "In Guangdong, there are many people with spleen deficiency and phlegm-dampness constitution."

The second type: hyperactive liver.

It is advisable to soothe the liver in spring, but if the liver fire is on the high side at ordinary times, such as impatience, palpitation, insomnia, dizziness, headache and other symptoms, it is also easy to feel sleepy due to physical weakness at this time.

It is worth noting that it is particularly easy to cause cardiovascular and cerebrovascular diseases for patients with hypertension due to damp-heat in the liver and gallbladder and hyperactivity of liver fire. Wang Qinghai said that in the last 1-2 weeks, the hospital has treated more than a dozen stroke patients, three of whom are only 30-40 years old. Experts remind that patients with high blood pressure who have symptoms such as listlessness, laziness, dizziness, fatigue and heavy limbs should not just think that they are sleepy in spring, but may have a stroke.

Jianpi Qushi Diet Conditioning

Spring sleepiness was originally just a physiological reaction of the body. If the situation is not too bad, you can use diet first.

spleen asthenia

You can use lean meat, pig bones, Beiqi, Radix Codonopsis, Radix Paeoniae Alba, Poria and other medicinal materials to make soup. This medicated diet is mainly for strengthening the spleen.

Examples of medicated diet: Dangshen Huangqi ribs soup

Ingredients: 30g of Codonopsis pilosula, 30g of Astragalus membranaceus, 5g of dried ginger and 250g of ribs. (2 persons)

Practice: Wash the above Chinese medicines, blanch the ribs, put the above ingredients into the pot together, cook for about 1 hour, and add salt.

Efficacy: Warming yang, dispelling cold, invigorating qi and warming.

Suitable for people: people with yang deficiency.

Codonopsis pilosula and Astragalus membranaceus are warm, which can tonify yang, dry ginger is pungent and hot, and can warm the middle and dispel cold. The three together have the effects of warming yang, dispelling cold, invigorating qi and warming warmth, and are suitable for people with cold hands and feet in summer who are weak in yang.

clear dampness

If you are sleepy, sleepy and heavy, you can use Pogostemon, Cardamom, Coicis Semen, Euryale Semen, Lentils, Red Bean, etc. to make soup for drinking. This medicated diet is mainly based on dampness.

Example of medicated diet: Qushi Sidou drink

Ingredients: 30g of adzuki bean, 30g of coix seed, 15g of lentil and 30g of eyebrow bean.

Practice: the above four flavors can be boiled as tea or rice porridge.

Liver fire flourishing

Food for clearing liver and purging fire can be edible wax gourd, Chinese cabbage, white radish, cold melon, etc.

Examples of medicated diet: cold melon and crucian carp soup

Ingredients: 2 melons, 50g soybeans, 1 crucian carp, 10 dried oysters, 1 candied date and 3 slices of ginger.

Practice: Cut the melon into large pieces, and wash and fry the fish. Wash all the ingredients and put them into the soup pot, add appropriate amount of water, boil for 5 minutes on high fire, then simmer for 30 minutes, and season with salt.

Efficacy: Cold melon tastes bitter, cold in nature, clearing heart fire and relieving liver heat. Soybean promotes digestion, lowers blood sugar and lipid, and regulates cholesterol. Carassius auratus can tonify deficiency by harmonizing middle energizer, removing dampness and promoting diuresis, warming stomach and tonifying deficiency. Dried oysters can reduce blood fat, protect liver, tonify spleen and adjust umami flavor. This soup has the functions of clearing away heart fire, liver heat and removing dampness, and at the same time, it does not hurt vital qi when clearing away heat, and has the functions of invigorating spleen, tonifying deficiency, reducing blood fat and eliminating sugar and protecting liver. It is edible for people with hypertension, diabetes and high cholesterol, and it tastes delicious. It is suggested that people with seafood allergy and deficiency-cold constitution should eat less.

Exercise health

Besides diet, the second trick is exercise. Wang Qinghai said: "In spring and March, the earth’s atmosphere rises and the weather drops. At this time, people’s yang gradually tends to the epidermis and is on the rise. It is most suitable for going out for an outing, absorbing the essence of heaven and earth and adapting to the growth of spring."

In this season, the more lazy you are, the more sleepy you will be, and the more sleepy you will be. Being lazy is not conducive to the rising of yang. Therefore, in order to adapt to the climate change, you should go to bed late and get up early in your daily life, and often go for a walk and outing outdoors in the Woods to integrate with nature.

The temperature changes greatly, so it is best to wear clothes with a thick bottom and a thin top.

In spring, the temperature changes greatly, and there are often cold waves, and there are more cold and warm weather. In addition, the skin of the human body has begun to drain, and the resistance to cold evil has weakened. Attention should be paid to adding clothes in time.

The ancient people’s experience in keeping in good health is that it is best to wear clothes "with a thick bottom and a thin top". "Thick at the bottom" is beneficial to the rising of the qi of the spring sun, and "thin at the top" is to prevent the yang from rising too much. ■

[Source: Guangdong Second Hospital of Traditional Chinese Medicine, medical guidance: Director Wang Qinghai]

Reporting/feedback

Students who implement running App in a university in Wuhan can pass only after running for 30 times.

2024年2月28日 | admin | D4

　　Zhongxin. com, Wuhan, November 2 (Wang Youzhe, Lin Xinyi, Fu Chengcheng) Recently, Hubei University of Economics launched a running App among freshmen to juniors. According to the regulations, students who have run for 30 times will pass. For each additional time, the effective score will be added with 3 points until 100 points. If the substitute runner is found, it will be treated as cheating and the file will be recorded.

　　Cui Gaoyuan, vice president of the School’s Sports school of economics and management, said that the scores of freshmen and sophomores using App for running and punching cards accounted for 30% of this semester’s sports scores, and juniors can only participate in the physical fitness test if their scores using App for running and punching cards reach the standard of passing or above. Students have at most one exercise record every day, which is related to sports achievements, and the excess part is only recorded but not related to achievements.

　　Cui Gaoyuan said that the purpose of linking the punch card score with the final sports score is to encourage students to get out of the dormitory, strengthen exercise, cultivate students’ healthy concept of loving sports and advocating sports, form good exercise habits and improve their physical fitness.

　　Students can check the map and choose the best route to the distribution point according to the site conditions. Photo by Huang Siqi

　　"I used to exercise very little. Since the school implemented the running APP, everyone is running and unconsciously wants to run two steps." Huang Ziwei, a freshman at the school, said that he insisted on punching cards every day and his running enthusiasm was much stronger than before.

　　It is worth noting that the school has also formulated an effective standard for single exercise. Boys should run for 1 km at a time, and the running pace should be within the range of 3-9min/km. If a girl’s running mileage reaches 0.8 km at a time and her running pace is within the range of 3-9min/km, her performance will be effective. Cui Gaoyuan said that the introduction of this regulation is mainly to ensure the safety of students, and secondly to achieve sports effects.

　　Huang Siqi, a sophomore in the school of finance, said that under this sports standard, you can complete punching as long as you walk faster. However, she also said that this punching APP has a task nature and may affect the quality of sports.

　　In this regard, Cui Plateau said that in the background, every time the APP is used to run and punch in, it is set to "random allocation", in order to reduce or even avoid the phenomenon of running on behalf of others. In addition, the school will also conduct supervision through inspection teams, student reports, and big data comparison analysis. If students are found to have "violation of discipline" such as running on behalf of others, once verified, they will be dealt with as cheating in the exam and recorded. (End)

Original group picture+video ｜ Lingao Volleyball Championship is hot.

2024年2月25日 | admin | B2

Original title: Original group map+video | Lingao Volleyball Competition is hot.

New Hainan Client, Nanhai Net February 18 news (Reporter Cao Zhi) On the afternoon of February 18, the "Chinese Dream, Working Beauty"-"Witt Cup" 2024 Hainan (Lingao) Trade Union Elite Volleyball Championship was launched in Binjiang Park, Lingao County. Four volleyball teams from Ding ‘an, Haikou, Lingao and Chengmai will compete fiercely for three days. The atmosphere was hot and the audience was more enthusiastic.

On the afternoon of February 18th, 2024 Hainan (Lingao) Trade Union Elite Volleyball Championship was held in Binjiang Park, Lingao County. Reporter Cao Zhishe

On the afternoon of February 18th, 2024 Hainan (Lingao) Trade Union Elite Volleyball Championship was held in Binjiang Park, Lingao County. Reporter Cao Zhishe (Cao Zhi)

The World Federation of Taiwan issued the heaviest ticket, and China snooker suffered a ＂dark moment＂

2024年2月19日 | admin | C3

Snooker, which is in the off-season, suddenly rushed to the forefront of the hot search list, but the reasons and methods were not very glorious. Yesterday, the World Professional Billiards and Snooker Association (official website) issued a heavy ticket, and 10 China players were punished for fixing the game. Among them, Liang Wenbo and Li Hsing were banned for life, and Yan Bingtao and Zhao Xintong were also involved, and their bright future was almost ruined. The China Billiards Association subsequently announced that it would severely punish the players involved and carry out industry warning education.

Caption: China Billiards Association issued an official announcement.

In the impression of many people, most snooker players have good temperament and decent speech, and they can "arrange" more than ten balls on the table accurately and pleasing to the eye. This paper announcement not only shakes the ball, but also reminds all competitive sports players, including snooker players, that what is more important than superb skills is excellent professionalism.

Ming Ming knows not to do, but deliberately violated.

Yesterday, with this news, it was the essay topic of Shanghai college entrance examination-"Is a person willing to explore a strange world just because of curiosity?" Many sad snooker fans borrow hot spots to ask: "Are some China players going astray just because of curiosity?" Unfortunately, the answer is obviouslyno. The main reason why they know that they are violating the rules but still go their own way lies in their lack of respect for the rules.

Caption: Liang Wenbo was banned for life. Photo by Xinmin Evening News reporter Li Mingxi

It is true that the commercialization of snooker and other billiards is far less than that of tennis and golf, and the income of players is relatively limited, but this cannot be the reason for players to touch the red line. "When you take billiards as a profession, you must always be in awe of the rules, because every game is your stage. As a professional player, you should cherish every second and be responsible for your actions." Jeanette lee, who has occupied the first place in the women’s nine-ball world for a long time, is now actively fighting the disease. Every time she talks about the secret of success, she will emphasize the importance of rule awareness. Unfortunately, the 10 China players who were punished by the World Snooker Association did not realize this.

"I failed to live up to the trust of the fans and shamed China snooker. I deeply apologize to everyone and sincerely apologize." After learning the punishment result, Zhao Xintong, currently ranked 9th in the world, expressed his apologies through social media, but he and several other players involved failed not only countless fans who stayed up all night watching the ball and China billiards, but also the simple but meaningful title before his name-"Professional Player".

Caption: Zhao Xintong apologizes

Damage development

"I saw countless simple billiard tables on the street in China. People like to play billiards very much and the atmosphere is very good." A few years ago, every time I came to China to participate in the competition, Selby, Allen and other famous players always mentioned with envy the strong mass base of billiards in China. Among them, Liang Wenbo, Yan Bingtao, Zhao Xintong and other new billiards stars who emerged after Ding Junhui have played a significant role. Therefore, the severe punishment of many star players this time will also have a certain impact on the future development of billiards and snooker in China.

At the closing ceremony of the 17th Shanghai Sports Meeting at the end of last year, Xiao-Ting Pan, nine-ball queen, talked about the influence of star players on the development of the project in an interview with reporters. "Since Ding Junhui became famous for snooker, billiards has gradually torn off the label of minority, and more and more people, especially teenagers, are participating in it." At that time, Xiao-Ting Pan lamented that an influential player can bring a broader development space to the industry than expected. "No matter whether it is snooker or nine balls, it needs a star, which will make the project enter a benign track of sustainable development."

Caption: Yan Bingtao data map Xinmin Evening News reporter Li Mingxi photo

Xiao-Ting Pan was right. After Yan Bingtao won the 2021 Snooker Masters Championship, the number of people who participated in the billiards events of Shanghai City Amateur League was much higher than before, and all kinds of billiards training classes in Shencheng became popular. Many children planted their dreams of billiards after seeing Yan Bingtao reach the top. Nowadays, the original idol is banned, which not only damages his personal image, but also the overall image of China snooker and the thriving youth reserve talent system.

Although all players except Liang Wenbo and Li Hsing can return to the arena after the suspension period expires, the overall development of snooker in China and the future of related derivative fields are inevitably shrouded in dark clouds. Many people say that time is the best medicine to heal wounds, but it is true that China snooker suffered a "heavy blow" in this early summer, and the healing time may be longer than expected. (Xinmin Evening News reporter Lu Yuxin)

Reporting/feedback

On the chain of skiing contempt, spending 10 thousand yuan can only be regarded as ＂poor sliding＂

2024年1月25日 | admin | B2

Chifeng Meilin Valley Ski Resort, which has been in operation for ten years, has ushered in the hottest winter.

At 7 o’clock in the morning, 26-year-old Yu Yang got up from the bed of Meilin Valley Hotel, skillfully dressed a whole set of skiing equipment, picked up a snowboard about the same height, passed through Meilin Valley Visitor Center, put down the snowboard and slowly slid to the snow field 500 meters away from the hotel.

Meilin Valley Ski Resort is located in Meilin Town, Harqin Banner, Chifeng City, Inner Mongolia, and it is also the second closest ski resort to Yujia. The average temperature in winter reaches-20℃. According to the White Paper of China Ski Industry in 2020, at least 80,000 people will visit this ski resort in recent winter.

Especially this year, the number of skiers has obviously increased. Under the atmosphere of Beijing Winter Olympics, especially China’s Gu Ailing won the gold medal of freestyle skiing platform in Beijing Winter Olympics, which inspired more and more people’s skiing enthusiasm.

In the past Spring Festival holiday, young people no longer went to Sanya for a holiday, but went to major ski resorts in the north. Skiing is attracting more and more young people to enter the field. In the circle of friends, they are either skiing or on their way to the snow field.

Merchants are also using the atmosphere of the Winter Olympics to dig gold, and the accommodation, catering and ski equipment businesses around the snow field are constantly emerging. As a result, the competition and involution of venues, equipment and technology are also escalating. The equipment of 10,000 yuan is only the basic threshold for skiers. On top of this, the professional training of 15,000 yuan and the coaching qualification of 45,000 yuan are not the highest, but only higher.

Those who ask coaches look down on their own games, those who play with single boards look down on those who play with double boards, those who ski look down on those who take photos and punch cards, and those who run snow resorts are not as good as those who sell equipment and open hotels. On the ski resort, watersheds and chains of contempt are everywhere, and every step of the skier shows his net worth in this circle.

Spending nearly 10,000 yuan in the snow field for the New Year.

On the day before New Year’s Eve, Yu Yang set off from Dalian, arrived in Chifeng by car for seven hours, and directly stayed at Meilin Valley Hotel in the scenic spot.

"During the Spring Festival in Meilin Valley Ski Resort, the price of self-contained ski equipment is one day in 290 yuan, and the hotel accommodation is 615 yuan a day including breakfast. For seven days during the Spring Festival, it will cost 6,335 yuan for accommodation and snow tickets. If the meal is calculated at 100 yuan a day, the most basic travel expenses, accommodation and snow tickets for this skiing will exceed 8,000 yuan together. In addition, there are fuel costs and tolls from Dalian to Chifeng, totaling more than 1,400 yuan. " Yu Yang told the reporter of Phoenix WEEKLY Finance that he had spent nearly 10,000 yuan on a seven-day skiing trip.

Born in the northeast, Yu Yang was a skier in college. Living in Dalian, he has been to Chongli in Hebei and Yongji in Jilin to satisfy his skiing desire, in addition to the ordinary leisure ski resorts in the city.

"The snow season is too short and precious. I am on the snow field every weekend. During the Winter Olympics, I must find a better snow field to have an addiction."

According to the official WeChat introduction of Meilin Valley Ski Club, during the Spring Festival, the price of accommodation and skiing for two people is 1,400 yuan a day, with an average person in 700 yuan. If two people travel together, the cost performance will be higher than that of going alone.

Nevertheless, as the Meilin Valley Ski Resort, the price is much cheaper than Chongli.

According to the official platform of Chongli Wanlong Ski Resort, the snow ticket for two days on weekdays and weekends in the 2021-2022 snow season is 1,050 yuan, and the price for two days and one night of Shuanglong Hotel plus skiing ranges from 1,880 yuan to 3,350 yuan.

According to the pictures shared by consumers before, the price of snow tickets for two days on weekdays and weekends at Chongli Wanlong Ski Resort in the snow season of 2020-2021 is about 680 yuan, and the price for two days and one night at Shuanglong Hotel ranges from 1,269 yuan to 2,269 yuan. According to this price comparison, in the snow season of 2021-2022, the snow ticket price of Chongli Wanlong Ski Resort rose by about 54%, and the accommodation price rose by about 44%.

Although skiing is not a cheap sport, under the influence of the winter Olympic atmosphere, many areas have sought to take advantage of ice and snow to go out. In December, 2021, the advertisement of Changchun Ice and Snow Festival has reached the gate of Beijing Jianguomen subway station, and there have been many advertisements and publicity activities with the theme of ice and snow sports in Sanlitun.

The configuration of the snow field is also trying to upgrade. For example, Chifeng Meilin Valley, Chongli Taiwu Ski Resort and so on, hotels, restaurants, hot springs, cinemas and other supporting facilities are readily available, which has changed from a sports ground to a holiday resort.

The live video shot by Yu Yang to reporters shows that there are still many skiers who shuttle back and forth on the snow field on the third day of the New Year’s Day. You can even see some children.

At Chongli Taiwu Ski Resort, Ms. Zhou from Beijing is having a good time with her two sons. She and her eldest son skied on the advanced track in tandem, while the younger son was being taught the primary skills by the coach on the primary track.

"Taiwu has Marriott, Hyatt, and a family multi-bedroom apartment. The accommodation is the best among several snow resorts. There are also hot springs, relaxing in a hot spring after skiing, and watching movies. There are many choices for leisure activities. " Ms. Zhou said.

Single board looks down on double board, and skiers look down on punch cards.

The temperature of the Meilin Valley Ski Resort in Chifeng keeps between -10℃ and -20℃ all the year round. However, Yu Yang, who has just galloped down the advanced snow trail, looks radiant and ruddy.

"I’m sure it’s not cold. It won’t be cold to ski. Moreover, I wore three layers inside and outside. First, the quick-drying clothes are very tight and close to the body, which can lock the body temperature. This set of quick-drying clothes costs 3,000 yuan. I put a thermal underwear on the outside of the quick-drying clothes, and then I put a shin warmer and a warm baby in the ski suit, fully armed. "

Yu Yang said that he is a "poor skater" in the purchase of ski equipment. Based on the principle of ensuring professionalism and saving money, he did not excessively pursue famous brands. He showed his annual bill for ski equipment to reporters.

"ATOMIC snowshoes are almost 3,000 yuan, BURTON snowboard is about 3,500 yuan, snow goggles is 1,200 yuan, second-hand Bern helmet 500 yuan, a set of X-bionic quick-drying clothes is 3,000 yuan, BURTON’s second-hand board fixer was found at that time, more than 1,000 yuan, ski suit 800 yuan and protective gear 800 yuan. Overall, these basic equipments add up to almost 13,000 yuan. "

This is obviously not the poorest way to play. Mu Zi, a college student in Beijing, shared the raiders on Little Red Book. It shows that with the full-time college student ID card of Chinese mainland, you can make an appointment for free skiing through the Wanlong Holiday Paradise service number. You only need to pay 20 yuan insurance, and you can even make an appointment for several days, and you can make an appointment twice a month. In addition, the round-trip toll from Beijing to Prince Edward City only needs 190 yuan, college students only need 100 yuan for one day to rent ski gear, and the average person in the surrounding homestays is 80-100 yuan. The student party with limited living expenses can also experience the joy of skiing with a budget of 500.

In terms of input cost, skiing seems to be a sport of "no cap on the top and no limit on the bottom".

At the top of the ski circle, it is natural to go abroad to the ski resort under the Swiss Alps, where there is unparalleled pure beauty and the best powder snow in the Alps. Britain’s Prince Charles, Prince William and Princess Kate are all frequent visitors here.

In China, Yabuli in Northeast China is a resort frequented by entrepreneurs. With the opportunity of the annual Yabuli Forum, many business tycoons have competed on the resort, and their momentum and influence are no less than the dinner during the Wuzhen Internet Conference.

Among them, Wang Shi, the founder of Vanke, experienced skiing for the first time in 1996 at Yabuli Snow Resort. According to a "Yabuli Forum Skiing List" circulating on the Internet, during a recent Yabuli Forum, Ma Yun, Lei Jun, Li Yanhong, Wang Shi, Li Guoqing and other business tycoons all appeared on the skiing list.

Distinguish between high-end and low-end, the price of ski resort and ski equipment is the first watershed, followed by gameplay.

"Please ask the coach to look down on his own play, and those who play single board look down on playing double board." Yu Yang told the reporter of Phoenix WEEKLY Finance that the skiing circle has such an unwritten ranking. Comparatively speaking, it’s easier to get started with double boards, while it’s more exciting with single boards.

However, skiers living abroad believe that the advancement of double boards can better reflect the technical level. "Many foreigners who go skiing in the Alps abroad are more popular with skateboarding." In the snow season of 2020-2021, Ms. Wang and her friends signed up for a ski course of a famous ski instructor in London, and she studied snowboarding. "When I went skiing in Switzerland, only old people skated on the single board, or the double board was fast."

Whether it’s a single board or a double board, everyone will feel the excitement brought by the sudden surge of adrenaline when they sprint down from the top of the high-grade road.

As for technology, skiers who have reached a certain stage can take the CASI coaching certificate in the Canadian skiing system. Level 1 is the most elementary coaching level. You can teach skiers at the elementary level by winning the Level 1 certificate.

Yu Yang said that the process of textual research and driving test is similar, and both need to receive training for a period of time. CASI coaching certificate includes four levels, first study and then test.

According to the official WeChat of Maple Ski Industry, the CASI coaching certificate training institution, the certification fee for Level 1 coaching is 7,200 yuan for 5 days, and the training place is Wanlong and Fulong Ski Resort in Chongli. According to preliminary estimates, the prices of snow tickets in these two places are already above average in China. Coupled with transportation, tickets and accommodation costs, the cost of obtaining this ski instructor certificate is at least 15,000 yuan.

Such a price is still "someone outside the person." Ms. Wang and her friends signed up for another skiing course in Britain. The whole course has ten lessons, and the price is 5,000 pounds (about 45,000 yuan). The coach promised to reach the L1 level of junior coach after the whole course. However, when asked if she has reached such a technical level now, Ms. Wang said with a wry smile: "I only went to class two or three times, and I don’t have time to go there again." But I will feel that I have taken a class, and I am confident when I go skiing with my friends in Switzerland. "

Different ski resorts, different consumption levels and technical levels have formed different classes of skiing. But there is a class that all skiers despise, that is, the "online celebrity" posing in the snow field.

Zhang Yiqing (pseudonym) is a self-media anchor in Hangzhou. This winter, her company specially arranged for her to go on a business trip to Wanda Ski Resort in Changbai Mountain, Jilin Province to shoot short videos on skiing-related topics.

"I never liked outdoor sports before. I couldn’t run 800 meters in college, but I went to work." Zhang Yiqing said. According to the work arrangement, she stayed at Park Hyatt Hotel in Changbai Mountain all the time, mainly learning a few simple moves, wearing brand ski clothes and taking some beautiful photos with sports bra. "I have to say that the snow field is really out, and later the short video works are also a little hot."

But in Yu Yang’s view, such behavior is unsafe on the one hand, and misleading ordinary skiers on the other.

"These people are not serious about skiing, and it is very dangerous to pose on the snowy road; There are still many beautiful women wearing cool clothes. Taking such photos on social platforms will mislead people who don’t understand skiing, thinking that skiing doesn’t need to wear a lot. In fact, it is very important to keep warm during skiing. "

It is difficult to make a profit on the ski resort, and the equipment sells well.

The skiing atmosphere didn’t just rise this year. Foreign media quoted domestic data in China, showing that in 2015, when Beijing won the bid to host the 2022 Winter Olympics, the number of skiers in China had reached 12.5 million, and since then, it has doubled to 26 million.

According to the data of the State Sports General Administration, by 2025, the total scale of China’s ice and snow industry will reach 1 trillion yuan.

Enterprise survey data show that by the end of November 2020, there were 5,008 ski-related enterprises in China, including 1,684 ski-related enterprises. Harbin has become the largest city with 416 ski-related enterprises, while Zhangjiakou and Beijing rank second and third. Judging from the ranking of provinces, Hebei, Heilongjiang and Guangdong rank in the top three, and the three northeastern provinces account for 27% of the country.

Despite this, in the past few years, the key word around large snow resorts has always been "loss".

According to public reports, Wanlong Ski Resort in Zhangjiakou has been losing money for ten years since it opened in the 2004-2005 snow season. In the meantime, only in the 2014-2015 snow season, influenced by Beijing’s bid to host the 2022 Winter Olympics, it made a profit for the first time. After 2017, Wanlong lost money again.

Zhang Litao, general manager of Chongli Fulong Ski Resort, once worked in Taiwu Town. He told the reporter of Phoenix WEEKLY Finance that the ski resort is a means to attract guests, and the profit point is not by selling snow tickets, but by consumer behavior other than skiing. As a complex of lifestyles, the ski resort wants to attract not all skiers, but skiers, junior high school skiers and middle-class families with children, and turn skiing into a holiday habit for middle-class families, which is as popular as playing golf.

"According to this goal, the design of the ski resort must emphasize fun and fashion." Zhang Litao said, "Advanced trails only account for 30%, and snowy trails pay attention to visual and entertainment effects. There is a theme sculpture on the mountain, which will change every year. A DJ square is built in the middle of the snow field to render the snow field with music. The town’s fun park is divided into four difficult areas: black, pink, blue and orange, which not only improves skiing skills, but also allows more people to experience skiing fun. "

Indeed, outside the snow field, what is really hot is the business of equipment sales, accommodation and catering, and even the surrounding housing prices. After the successful bid for the 2022 Winter Olympics, the house price of Chongli in Zhangjiakou generally soared to more than 10,000 yuan/m 2, and even individual projects reached 30,000 yuan/m 2.

"In 2015, the number of guests with their own skis did not exceed 20% of the total number," a coach of Dalian Happy Snow World told the reporter of Phoenix WEEKLY Finance. "Now more than half of the guests enter the ski resort with their own equipment, and the number of single boards has exceeded that of double boards. Snowsuit helmets are basically self-contained, and there are many fashionable and big-name figures. There are more and more young people, the market is rich, and the new generation of consumption power has also risen. "

According to the data of Tmall platform, during the "Double Eleven" period in 2021, the sales of ski products increased by 120% year-on-year. The data recently released by AliExpress, a cross-border e-commerce platform, also shows that in the fourth quarter of 2021, the overseas sales of ski products in China increased by over 60% year-on-year.

"Most experienced skiers start by renting equipment. Generally, the ski resort package includes the cost of renting clothes and ski gear. However, after having certain skiing experience, they usually choose to buy it themselves. "

Fashion luxury brands and high-end sports brands are striving to seize this market opportunity. Luxury brands such as LVMH, Gucci, Prada, Dior, etc. have also spared no effort in the huge white market, and rushed to launch joint-name ski suits, snowboards and other equipment. A snowboard in LV costs 40,000 yuan, which is 10 times that of ordinary professional ski brands.

The financing of the ice and snow industry is also reflected in related industries. In 2021, social APP Slippery received a 40 million yuan A round investment from Gaochun, and Aoxue Culture, which owns two ski equipment brands of "Zero Summer" and "NOBADAY", completed the A round financing in October 2021, with an amount of tens of millions of yuan; SNOW 51 also completed the A and A+ rounds of financing in the same year, with an amount exceeding 100 million yuan.

In fact, under the hot atmosphere, the snow field is not worried about passenger flow. However, the profitability of the ski resort depends on the construction of hardware facilities and the improvement of basic service capabilities.

For families with children, Taiwu team set up a children’s ski service center. When parents ski, they entrust their children to the service center, where there will be children’s instructors to teach skiing.

"In the future, these children from middle-class families who were brought to ski vacations will be the backbone of China’s ski market in the next two decades." Zhang Litao said.

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Night Reading ｜ Archaeological Discovery of the Earliest Male Cosmetics in China ｜ Why is Zhejiang, a water town in the south of the Yangtze River, short of water？ Ningbo city limits water supply for

2024年1月22日 | admin | D4

The Spring Festival is approaching. How do you celebrate the Spring Festival this year? Recently, Banan District launched the "Family Style and American Family Annual Meeting" activity, and it became a new folk custom of Banan people during the Spring Festival to establish family training, talk about dreams, talk about gains and losses, and send blessings.

The relevant staff in Banan District said: "We advocate the citizens to celebrate the New Year on the spot. We hope that through this activity, Banan people will inherit the family style and carry forward the excellent traditional culture of the Chinese nation while feeling the taste of the year, so that the year 2021 will be full of atmosphere and connotation."

Anti-epidemic advanced families: the dream of family reunion and Spring Festival group.

During the Spring Festival of 2020, Yang Jifan and Li Chunmei, who live in Lijiatuo, Banan District, failed to go home for the New Year because they struggled in the forefront of hospital epidemic prevention and control.

"A virus epidemic destroyed all my dreams of the Spring Festival." Yang Jifan’s son, Yang Herui, said, "But please rest assured, Mom and Dad, I won’t cry. I’m proud of you. I’m the doctor’s son …"

According to reports, Yang Yurui’s parents and grandfather are both medical staff. "Doctors are kind-hearted" is what Yang Herui’s grandfather often talks about. Slowly, it has become the family motto of Yang Herui.

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It is under the influence of such family precepts that Yang Herui understands that mom and dad can’t go home on time, "attend" the group dinner and have a group dinner together because of "saving lives".

Today (5th), under the call of the activity of "Family Style and Annual Meeting of American Family during the Festival" in Banan District, Yang Herui’s family realized their dream of group year.

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　In a small window of Lijiatuo Ronghui Jiangshan Community in Banan District, Yang Herui’s family is enjoying a reunion dinner. Prior to this, Yang Herui gave a handwritten newspaper named "I am proud, I am the doctor’s son" to my parents; Grandpa started to write down the family motto of "the doctor is kind" and taught Yang Herui the "connotation" in these four words with one stroke; Yang Herui’s family also pinched the "Mariko" symbolizing reunion together. ……

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　"In the past, Yang Heli’s grandfather told me about the’ doctor’s kindness’ and later told Yang Heli. I hope that I can also tell this sentence to my younger generations in the future, so that these four words can be passed down from generation to generation in our family. " Yang Jifan, the father of Yang Herui, said.

Five Good Families in China: "Cloud Reunion" Inheriting Family Style

In Lijiatuo Street, Banan District, there is another family holding a special annual family meeting.

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　"I hope you can be people with goals, and I hope you can develop in an all-round way by practicing martial arts …" Facing the two little daughters in the video, Zhao Sikuo wrote the family instructions with a brush while explaining them.

Zhao Sikuo and Dong Tingting both work in the health system of Banan District. Affected by the epidemic, Zhao Sikuo and Dong Tingting will continue to stick to their posts during the Spring Festival. Because they are separated from their parents and daughters, this year’s Spring Festival, their family can only have a "cloud reunion" by video phone.

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　"Today, we will eat some sauerkraut jiaozi." Zhao Sikuo said, in my hometown in Northeast China, I will eat jiaozi on holidays. Plus, two people can’t eat much, and eating jiaozi can respond to the call of "eating civilization" and has a taste of the year. Facing the camera, Zhao Sikuo did not forget to teach children to cherish food and develop a good habit of thrift.

Zhao Sikuo’s family motto is "Set a lofty ambition, cultivate a strong body, be loyal, filial and righteous, and be single-minded". In 2020, this family motto was rated as one of the top ten most beautiful family precepts in Banan District in 2020, and Zhao Sikuo’s family was also rated as one of the five best families in China and the most beautiful family in Chongqing.

According to reports, in 2021, 2,152 party branches were launched in Banan district to publicize the annual family meeting before the festival, 121 primary and secondary schools took the annual family meeting home as a special winter vacation homework, and 200,000 families held annual family meeting activities during the Spring Festival according to their own conditions.

This activity will last until March. After the start of the new semester, schools will continue to carry out activities such as class meeting, team day, dream salon sharing meeting, etc., which will fully show the achievements of students’ participation in the annual meeting. After the holiday, various government agencies and units will also take advantage of theme party days and cadres’ and workers’ unions to organize cadres and workers to share the feelings of the annual meeting in time in the form of dream salons, so as to find out a group of families with stories, traditions and representatives, dig deep into the touching stories and beautiful sentiments of family style education, and enhance the new connotation and new image of family style construction in Banan District.

[Disclaimer] The texts, pictures, audio and video that are not marked with "Source: Upstream News-chongqing morning post" or "Upstream News LOGO" on the upstream news client are all reposted. If the reposted manuscript involves copyright issues, please contact the upstream news.

The weather in Fujian will be fine in the future and cold in the morning and evening.

2024年1月18日 | admin | C3

Yesterday, the whole province was cloudy to cloudy.

There is some light rain.

Next three days

The weather in the province is fine

It will be mainly cloudy to sunny weather.

What about the temperature?

Let’s take a look ~

Today and tomorrow.

With the influence of cold air going south

Temperatures in various places will also drop.

The highest temperature in all parts of the province is 14-22℃

Low temperature aspect

Southern and coastal areas

The lowest temperature is between 5-11℃

The lowest temperature in central and northern China is 0-5℃

Some mountainous counties and cities will also be below 0℃

Recently, the temperature difference between day and night is large

The body feels colder in the morning and evening.

Please pay attention to the latest weather forecast in time.

Increase clothes according to the temperature

Beware of catching a cold ~

Coastal wind forecast

Today, the northeast wind, the northern coastal 5-6 gusts 7-8, the south-central coastal 6-7 gusts 8-9, and the Taiwan Province Strait 7-8 gusts 9.

On the 11th, there was a northeast wind, with a gust of 4-5 in the northern coastal area at level 6, a gust of 5-6 in the south-central coastal area at level 7 and a gust of 4-5 at level 6-7, and a gust of 6-7 in the Taiwan Province Strait at level 8-9 and 5-6 at level 7.

On the 12th, the northeast wind, the coastal gust of 4-5 in the whole province was 6, and the gust of 4-5 in Taiwan Province Strait changed from 6-7 to 5-6 and 7.

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Sunshine works hard until the weekend, and Guangzhou will turn rainy again.

2024年1月13日 | admin | D4

The temperature dropped a little this morning compared with yesterday, but the sunshine was good, and everyone’s somatosensory temperature remained in a relatively comfortable range. It will continue to be online on sunny days in the next two days, and it will gradually turn rainy in Guangzhou on weekends.

Despite the cold air, with the help of sunshine, the weather in Guangzhou is warm during the day. At 13: 25, Baishui Village Scenic Spot in Zengcheng District of Guangzhou recorded 25.1℃, the highest in the city.

The Meteorological Observatory predicts that most of Guangdong will be cloudy and sunny from January 10 to 13, with cold weather and dry weather in the morning and evening. Affected by the weak cold air, on January 10-11, there was a gust of 6-7 from the northeast to the east wind in central and eastern Guangdong. It’s cold in the morning and evening, pay attention to adding clothes in time; The wind is strong on the sea surface, so pay attention to offshore operation and traffic safety.

In the next three days, the humidity in the lower level is low and the north wind blows. Although there are clouds in Guangzhou, the clouds in the middle and upper levels are the main ones, and the sunshine is abundant. The low temperature is stable, and the maximum temperature fluctuates slightly. At the weekend, the humidity over Guangzhou became higher, and the clouds began to increase, accompanied by weak precipitation.

Guangdong specific forecast:

From January 11th to 12th, the western cities and counties were cloudy with sporadic light rain, while the rest were cloudy and sunny. The lowest temperature in the morning: 8 ~ 12℃ in northern and eastern Guangdong, 14 ~ 19℃ near the Pearl River Estuary and western Guangdong, and 12 ~ 14℃ in other cities and counties.

On January 13th, it was cloudy with scattered light rain in Shaoguan, Qingyuan, western Pearl River Delta and western Guangdong, and the rest cities and counties were cloudy. There is light fog in the western cities and counties in the morning. The lowest temperature in the morning: 10 ~ 13℃ in northern and eastern Guangdong, 15 ~ 20℃ near the Pearl River Estuary and western Guangdong, and 13 ~ 15℃ in other cities and counties.

Guangzhou weather forecast:

It was cloudy at 12 ~ 21℃ on January 11th.

It was cloudy at 13 ~ 23℃ on January 12th.

On January 13th, it was cloudy to cloudy at 14 ~ 22℃, with scattered light rain.

Text/Guangzhou Daily Xinhua City Reporter: Yekas

Figure/Guangzhou Daily Xinhua City Reporter: Gao Hetao

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Wenhai Lingyun Primary School held a series of New Year’s Day activities to welcome the new year.

2024年1月11日 | admin | B2

　　China Education Online Zhejiang Station News (Editor Qiu Binxin correspondent Rong Roujia)The rabbit leaves the blessing, and the dragon comes to send the spring. At the beautiful moment of bidding farewell to the old year and welcoming the new year, Wenhai Lingyun Primary School held a series of colorful New Year’s Day activities to celebrate traditional festivals, create a harmonious and progressive campus atmosphere, allow students with special skills to show off, allow creative students to show off, join hands with home and school, and let teachers and students Qi Xin spend a happy festival together, leaving a beautiful memory.

　　"Yunbao Supermarket" brings real consumption experience

　　In the jubilant days, the much-anticipated "Yunbao Supermarket" officially opened. Teacher Xue Enping from Quality Education Department of Qiantang District Education Bureau and Cui Jiabin, Vice President of Hangzhou United Bank Xiasha Sub-branch, and other guests attended the opening ceremony to witness this grand moment. The "small staff" of "Yunbao Supermarket" are gloriously employed, and from the moment they receive the letter of appointment, their responsibilities will follow.

　　By creating a real consumption scene of "Yunbao Supermarket", the school let children gradually understand the degree of consumption in practice. At the same time, as an indispensable part of financial literacy education, the school specially built a "wealth tree" in front of Yunbao Supermarket, and Grandpa Li Jinchang, Party Secretary of Zhejiang University of Finance and Economics, wrote an inscription for the stone carving. Teacher Xue Enping and President Wu Bin jointly unveiled the ceremony, wishing the children thrive in the pursuit of wealth and morality.

　　New Year’s Day show shows talent and passion.

　　The New Year’s Day show kicked off with dynamic notes and beautiful melodies. The children vividly interpreted the wonderful programs with their full passion and enthusiastic actions. There is not only a song and dance feast on the stage, but also the power of example. At the second Dream Sports Art Festival, the students fought bravely and forged ahead, which drew a successful conclusion for 2023.

　　The class get-together is very lively.

　　Each class held a unique get-together, and the students showed themselves and displayed their individuality in a festive atmosphere. Fun games are interspersed among them, making the whole campus full of laughter. The children are enthusiastic and share delicious food and happy time.

　　Say goodbye to 2023 and welcome 2024. All teachers and students of Wenhai Lingyun Primary School look forward to the new year together.

　　(Editor Yu Xinhua Zhao Honghe)

The annual output value of Sichuan tea has exceeded 100 billion yuan for three consecutive years.

2024年1月9日 | admin | A1

Tea base in Panyao Village, seven buddha Township, Qingchuan County.

Overlooking the ten thousand mu tea garden in Meiling Village, Naxi District, Luzhou City.

Tea Garden in Jinping Town, pingshan county City, Yibin City.

Emeishan tea garden.

After the water-saving irrigation project of tea garden in Juexi Town, Xuzhou District, Yibin City was completed and put into use, the local tea production and output value showed an increasing trend.

Chashan Road Network, contention village, Huishan Town, wutongqiao district City, Leshan City.

At the end of the year, millions of acres of tea gardens in Sichuan are brewing a new season next spring.

On December 15th, the e-commerce live broadcast base of the national tea industry was officially unveiled in the Science Park of Chuancha Group, Jinqiuhu Town, Cuiping District, Yibin City. As one of the earliest spring teas listed in Sichuan, the pre-sale information of Yibin morning tea was released simultaneously on the whole network in 2024.

In 2023, Sichuan tea achieved gratifying results: the tea garden area in the province was stable at about 5.9 million mu, and the comprehensive output value was 120 billion yuan. This is the third consecutive year that the annual output value of Sichuan tea has exceeded 100 billion yuan, and it continues to maintain a high-spirited attitude of steady progress.

The construction of high-standard bases continues to advance, the intensive processing continues to break through, and the "Sichuan tea leaves Sichuan" runs out of the "acceleration" … In 2023, Sichuan tea handed over a high score answer sheet to help the rural areas revitalize in an all-round way.

The construction of high-standard bases continued to advance.

At the end of December, in Sanguan Village, Wuchang Town, Jiajiang County, Leshan City, the tea trees all over the mountains were green and green. Sanguan Village is the largest export tea filing base in Jiajiang County, and just finished picking this summer and autumn tea a few months ago. Promote standardized planting, machine-picked summer and autumn tea, and supply products to overseas markets. Sanguan Village was rated as "National Rural Characteristic Industry 100 million Village" by the Ministry of Agriculture and Rural Affairs a few years ago.

Behind the completion of the "100 million yuan village" is the unremitting efforts of Sanguan Village to standardize and scale up the tea base.

According to the insiders, Sichuan tea was once faced with the dilemma of large area but scattered planting, many tea farmers but few large-scale operations. It is a key step to realize modern operation and improve economic benefits to build a small-scale, scattered tea garden into a large-scale, standardized, green, improved variety, digital and mechanized high-standard tea base.

Nowadays, in Sanguan Village, pieces of standardized tea gardens can be seen everywhere, and large-scale tea gardens have been formed, which has promoted the development of tea industry in the county. Jiajiang tea industry base has been built on a larger scale, with a tea planting area of 300,000 mu, including 100,000 mu of export tea filing base. In 2022, Jiajiang County’s tea export volume and export volume ranked first in the province.

In Sichuan, such tea bases are multiplying.

Since the beginning of this year, Sichuan has focused on the provincial-level projects such as the superior characteristic industrial cluster of morning tea in southwest Sichuan, the industrial cluster of black tea in Gongfu, and the strong town of agricultural industry, strengthened cooperation with academicians and scientific research institutions such as Sichuan Agricultural University, Tea Research Institute of Chinese Academy of Agricultural Sciences, and Tea Research Institute of Sichuan Academy of Agricultural Sciences, strengthened Industry-University-Research’s collaborative research, popularized technologies such as machine mining, machine tillage and machine defense, and comprehensively applied the "two substitutes" green production and low-yield and low-efficiency tea garden transformation technologies. At the same time, implement integrated facilities of water and fertilizer in suitable areas, and vigorously promote the scale, standardization, greening, improved varieties, digitalization and mechanization of industrial bases.

A piece of high-standard tea garden is rapidly formed. The data shows that in 2023, the area of clonal tea gardens in the province reached 5,244,900 mu, an increase of 110,600 mu over the previous year; The area of low-yield and low-efficiency tea gardens in the province has reached 1.7 million mu, the area of mechanical tea gardens has reached 2.7637 million mu, and the area of green prevention and control has reached 4.615 million mu.

A batch of demonstration bases has accelerated. This year, tea bases in Rongxian County, Zigong City and Pingwu County, Mianyang City were selected into the list of high-quality development bases for agricultural international trade in the whole province, Shuang Fu Town, Emei Mountain City and Jiezi Town, Chongzhou City were selected as national agricultural industrial strong towns, Tuanba Town, Dazhu County, Caoba Town, Yucheng District, Ya ‘an City, Xintian Town, Yingjing County, Bazhong City, Yunding Town, wangcang county Mumen Town, Guangyuan City and Kuiduo Town, Jiulong County, Ganzi Prefecture were selected as provincial agricultural industrial strong towns.

The deep processing of tea has been continuously broken through.

Near the end of the year, a large number of agricultural industrial projects in Sichuan have been accelerated.

In Fenghuanghu Village, Dadukou Town, Naxi District, Luzhou City, the agricultural and sideline products processing park (tea processing factory) in Naxi District will speed up the decoration and equipment installation, and it is planned to be put into operation before the end of the year. After the park is put into operation, the annual processing capacity will reach 5,000 tons, which will effectively solve the problems of local tea planting, processing and sales, further enhance the tea processing capacity of Naxi Tea Modern Agricultural Park, extend the industrial chain, and cultivate and expand the scale of Naxi tea trading market.

As the "hometown of early morning tea in China", Naxi District is the earliest area where tea trees germinate at the same latitude in the world. In recent years, Naxi District regards the tea industry as one of the leading industries in the whole region, and based on the development idea of "early and organic", it cultivates refined Sichuan tea and builds a billion-dollar tea industry.

In view of the problems faced by Sichuan tea, such as low comprehensive utilization rate of tea deep processing and insufficient development of high-tech products and high value-added products, it is listed as an important matter for the high-quality development of Sichuan tea industry to improve the processing level of refined Sichuan tea. This year, Sichuan has further promoted the clean and standardized construction of tea enterprises, promoted the continuous, automatic, digital and intelligent transformation of production lines, improved the grading and product packaging capabilities, and improved the production efficiency and processing level of processing equipment. Around the construction of enterprise raw material base, guide the nearest standardized layout of processing workshops, transform and optimize processing equipment, and realize clean production.

The proportion of high-end famous tea continues to increase. This year, the province’s famous tea output reached 258,000 tons, the output value reached 35.49 billion yuan, the clean processing rate reached more than 75%, the mechanism rate reached 92%, and the facilities and equipment such as storage, preservation and cold chain logistics were more perfect. The output of characteristic craft teas such as yellow tea, white tea and purple tea continued to increase. This year, the output of yellow tea and purple tea in Guangyuan reached 70 tons and 1.2 tons respectively, with an output value of 1 billion yuan and 0.2 billion yuan.

The development of extended chain products continued to accelerate. This year, Guangyuan introduced the team of Liu Minru, a master of traditional Chinese medicine, to develop the value of brand tea, and Ya ‘an and west china hospital jointly studied the value of Tibetan tea, continuously extending the industrial chain and strengthening the value chain.

"Sichuan tea leaves Sichuan" runs out of "acceleration"

On November 15th, at the first China (Heilongjiang) International Green Food and National Soybean Industry Expo, the billboard printed with "Tianfu Longya Quality Sichuan Tea" was particularly conspicuous.

"This is Sichuan Tea’s’ Kanto’ after four years!" A comparison of the participation of Sichuan tea made Jiang Ningshan, deputy secretary of Sichuan Sichuan Sichuan Tea Brand Promotion Association, happy-four years ago, at the seventh Heilongjiang Green Food Industry Expo, there were only four tea enterprises in the province participating in the 200-square-meter exhibition area. In this activity, the 288-square-meter exhibition area occupied two-thirds of the product display, and the remaining space was crowded into 10 tea enterprises.

Not just an exhibition. This year, in Harbin Dafa International Tea City, as the first "stagnation point" of Sichuan tea in Northeast China, the Harbin Marketing Promotion Center of "Sichuan Tianfu Longya Quality Sichuan Tea" officially opened, which will exert its strength in the fields of Sichuan tea culture communication, Sichuan tea brand marketing, market development, regional investment promotion and joining, and form a complete three-dimensional service system. In addition, at the end of November, the promotion activity of Tianfu Longya Micangshan Tea in Urumqi was held in Urumqi Economic and Technological Development Zone (Toutunhe District), and the pace of Sichuan tea leaving Sichuan was more intensive.

The relevant person in charge of Sichuan Chuancha Brand Promotion Association introduced that this year Sichuan established an operating mechanism for the development, promotion, protection and utilization of Sichuan tea brands, built a brand system of "regional brand+enterprise brand+product brand", and promoted the construction of national and provincial geographical indication product protection demonstration zones. At the same time, adhere to the "Tianfu Longya" provincial public brand as the guide, and jointly promote the creation of regional public brands such as "three mountains and one red in the morning", establish and improve the brand standard system, increase the intensity of standard implementation and use, and conduct enterprise self-inspection, government sampling inspection and social supervision on products.

"Sichuan tea leaves Sichuan" runs out of "acceleration" This year, we continued to intensify the promotion of brand and quality Sichuan tea, and successively held tea events such as Sichuan Tea Mining Week, the 12th Sichuan International Tea Expo, the 4th International (Leshan) Green Tea Conference, and participated in exhibitions and sales activities such as China International Tea Expo and China (Chongqing) International Tea Industry Expo. During the Chengdu Universiade, Guangyuan Huangcha held a promotion activity of "Join hands with the Universiade to play in Guangyuan", and Yibin, Guangyuan, Ya ‘an and other places held promotion activities in Beijing, Urumqi and other major sales areas to further promote "Sichuan tea out of Sichuan".

Brand value continues to improve. This year, in the national tea regional public brand value selection, "Tianfu Longya" achieved excellent results of 4.321 billion yuan, and regional public brands such as "Mengdingshan Tea" and "Emeishan Tea" were among the best. In the list of 100 "Tianfu Granary" boutique (cultivated) brands released in 2023, 29 tea regional public brands, corporate brands and product brands were selected.

The new track boosts Sichuan tea "out of the circle". In April this year, Sichuan Shucha Industrial Group Co., Ltd. launched a new tea brand "Tea Tea Master" in Taikooli, Chengdu; In September, Sichuan Tea Group Co., Ltd. created a new Chinese tea shop "Chuanyan Tea Language" and opened four stores in Yibin at the same time; In November, during the Wuzhen Summit in world internet conference, the new tea "Freeze-dried Flash White Tea Coffee" under the regional public brand of "Dazhu White Tea" in Dazhu County was officially released.

Live broadcast with goods continuously enhances the influence of Sichuan tea. Sichuan Tea Industry Group Co., Ltd. relies on the advantage of "tea industry e-commerce live broadcast base" to realize the transformation of traffic and sales through high-frequency exposure of e-commerce live broadcast, accelerate the development of market-oriented branding, attract the concentration of external capital, resources and talent elements, open up the internal and external circulation of tea industry chain, and help "Sichuan tea leaves Sichuan" and brand break through.

Promote the high-quality development of refined Sichuan tea

"By 2030, the annual comprehensive output value of Sichuan tea will exceed 200 billion yuan, basically building a strong province of modern tea industry." Nowadays, it is getting closer and closer to achieving this goal, and the idea of accelerating the high-quality development of refined Sichuan tea is clearer.

Promote the improvement of tea garden quality and efficiency. We will continue to implement the construction of the dominant characteristic industrial cluster of morning tea in southwest Sichuan and the industrial cluster of black tea in Gongfu, Sichuan, guide the modern tea industrial park with foundation to establish a national modern agricultural industrial park, comprehensively promote the upgrading and transformation of low-yield and inefficient tea gardens, build a number of demonstration films of famous and excellent tea by machine, and build a record base for export tea. Promote the application of equipment such as fertilizer and water integration and smart tea gardens in areas where conditions permit, and improve the modernization level of tea gardens.

Improve the processing level of refined Sichuan tea. Support the initial processing into the base, build a processing workshop based on the specifications of the raw material base, and comprehensively improve the level of initial processing in the place of origin. Encourage refined processing into the park, improve storage and preservation facilities and equipment, improve the ability of grading and product packaging, and improve the quality, quality and commercialization of refined Sichuan tea. Accelerate the development of "new tea", expand the application of tea in medicine, health care products, food and cosmetics, and extend the industrial chain. Support the development of characteristic products such as yellowed tea, albino tea and purple tea.

Cultivate and expand the main body of market operation. We will promote the close cooperation and development of state-owned capital and private enterprises around primary, refined and deep-processed tea products and upstream and downstream related industries, and encourage powerful enterprises to integrate resources across regions. Relying on the working mechanism of "specialized and innovative" small and medium-sized enterprises and large enterprises and groups, we will develop a number of key benchmark tea enterprises with strong rural revitalization and driving force. Support leading tea enterprises to actively participate in the construction of tea industrialization consortium led by village collective economic organizations, farmers’ professional cooperatives, family farms and tea farmers, and promote the action of "prospering thousands of villages with Sichuan tea".

Create a famous brand in tea industry. Continue to implement the brand-building strategy of "regional brand+enterprise brand+product brand", and support the provincial-level regional public brand of "Tianfu Longya" to hold promotion activities in the main sales area to enhance brand value and product sales. Support the creation of regional public brands such as Mengdingshan Tea, Emeishan Tea, Micangshan Tea, Yibin Morning Tea and Chuanhong Gongfu Tea, and enhance the visibility of regional brands.

Build a marketing network. Establish and improve the marketing system of Sichuan tea, and explore the market-oriented and long-term operation mechanism of Sichuan tea marketing promotion center. Make Sichuan International Tea Expo a well-known tea industry exhibition in China. Organize key leading enterprises to actively participate in "China International Tea Expo", "China (Heilongjiang) International Green Food and National Soybean Industry Expo", and other major exhibition and sales activities to expand the market share of Sichuan tea. Open up direct sales channels for consumers such as live broadcast and delivery, and guide the standardized development of tea e-commerce.

Continue to promote the integration of tea tourism. Promote the construction of tea gardens as scenic spots, and develop a "tea tour" economy that integrates tea garden sightseeing, tea making experience, tea art appreciation and leisure and health preservation. Unify the development of tea industry with the construction of livable and suitable industries and beautiful rural areas, improve service facilities, empower tea, and promote the integration and mutual promotion of production villages and production cities. Dig deep into promoting Sichuan tea culture and tell good stories about Sichuan tea.

Looking to the future, Sichuan Tea, which stands at a new starting point, aims at a new goal and continues to help the rural areas to revitalize in an all-round way!(Xialv&ensp;Image courtesy of Sichuan Sichuan Tea Brand Promotion Association)