According to a number of foreign media reports from the World Wide Web, in order to crack down on the "fast fashion" mode and reduce the waste of resources, the European Union recently approved new regulations prohibiting large retail enterprises from destroying unsold clothing and footwear.

According to reports, the new regulations not only require enterprises to improve the "durability, reusability, upgradeability and repairability" of their products, but also require garment manufacturers to provide product information through Digital Product Passport. The EU said that enterprises must "take measures to prevent this practice" to make products more durable, facilitate subsequent recycling and reduce resource consumption.

It is reported that the destruction of unsold inventory goods is an open secret of the fashion industry, and the EU hopes to end these unsustainable practices. Alexandra Moreti, a member of the European Parliament, said in a statement: "It is time to end the’ acquisition, manufacturing and disposal’ model, which is very harmful to our planet, our health and our economy." He also said that "banning the destruction of unsold textiles and footwear products will help change the way fast fashion manufacturers produce goods".

Scott Lipinski, CEO of the German Fashion Association and the European Fashion Federation (EFA), said that the EU needs to clarify the meaning of "unsold goods" and "destruction". For the association, unsold goods mean that they are suitable for consumption or sale (excluding fakes and samples). The industry is also firmly committed to opening up new methods, such as remanufacturing and upgrading recycling, which give unsold products a second life and allow creative freedom.

It is reported that the new regulation issued by the European Union will take effect for large enterprises in two years, and medium-sized enterprises can be exempted from the regulation for six years, while smaller enterprises (less than 50 employees) can be exempted. Some data show that the influence of textile consumption on climate change is second only to food, housing and transportation.

Recently, a series of music specials recorded by Wang Feng and the band at the same time were officially launched. One of the songs, "Thank you", released in 2015, was rearranged as the first song.

"Thirteen" music live special is a collection of nearly 200 works published by Wang Feng in his 30-year creative career, and 13 works are carefully selected by his band partners. These works are all his true feelings and life expressions at this moment, and they are reinterpreted by telling.

Join hands with music partners who have been with each other for 20 years, and record the live version with the whole band lineup at the same time. For example, the same movie plot timeline goes back to the past and reproduces the "good heart" in the creative process. These 13 works, some of which are familiar "explosions" and some of which have not been sung for many years, are "heavy works", and they are a true silhouette of musician Wang Feng.

Listening carefully and thinking about the music special "Thirteen" and the song "Thank you" as the first song is actually more like a record of life. The first "Thank you" is to thank the life experience, to thank the past pain, and actually to reconcile with yourself. It is a great enlightenment, and I have to say that Wang Feng lived a lot more thoroughly than all of us.

Wang Feng has really given us a lot of courage, inspiration, strength and so on through his music works in the past 30 years, but his previous works are mostly emotional expressions or records combined with the times. But in this special edition, it is the singer who really analyzes his heart, no matter from arrangement, performance or singing. It is not easy to summon up such great courage. Therefore, this album, whether judged from artistry, musicality or even emotion, is undoubtedly a success.

Wen | Fan Shu

Source: Fanfan in reading (ID: dushu 259)

Go to exercise, life lies in exercise, life does not stop, exercise does not stop

I have a friend who complained constantly about work problems some time ago, and the whole person smelled of depression.

I can see him again recently, only to find that his mental state has changed greatly, and his eyes are no longer cloudy and depressed.

I teased him about what good things happened to him recently, and he was stupefied and said nothing happened.

"Then how do you feel that the whole person has taken on a new look recently? You didn’t return it last week …"

"It’s really nothing, just last weekend, I thought it was not the way to worry about work all day, so I followed my cousin, a sportsman, to run and play ball. After running for a few days in a row, I felt much better and wanted to open my work."

Leonardo da Vinci said that sports are the source of all life.

When I really understood this sentence, it was the day when I was so busy that I insisted on going to the gym for an hour.

It is always said that when going to work every day, where there is still time and energy to exercise, I will lie on the sofa when I get home, so tired that I don’t want to move.

But the reason why a person really has no energy is precisely the lack of exercise.

The busier you are, the more tired you feel, the more you need to exercise, run, dance and hit a ball heartily, and the whole person’s sense of fatigue will be swept away.

Even if you go back to the office to face the work, the depressed mood will be relieved a lot.

Exercise is the best medicine to cure everything.

Hippocrates said: the best doctors of mankind are air, sunshine and exercise.

Indeed, we can often see those elderly people who are in high spirits. Every morning at the first light, we can see them dancing Tai Chi, skipping rope and kicking shuttlecock, or jogging and climbing mountains. They are in high spirits, far more energetic than some young people who are listless and yawn repeatedly.

And every night, the square dance begins with the rhythmic movement.

Many elderly people say that they didn’t like square dancing at first, and they felt noisy, but after they really tried, they found that getting their bodies moving would make them feel much more comfortable, and those minor illnesses such as colds and coughs also left them.

Socrates once said that the health of the body is destroyed by immobility and maintained for a long time by exercise.

Exercise can strengthen people’s physique and forge your figure. The more people who exercise regularly, the healthier their bodies and the younger their faces.

For example, Zhang Junning, a runner, insists on morning running and other exercises every day. Although she is 37 years old, her face and figure are still as pretty as a girl, which are the best gifts that sports bring her.

For another example, Eddie Peng Yuyan, a master of self-discipline, used to be a frail little fat man with asthma. After years of self-exercise, he finally grew into a handsome, muscular, powerful and healthy male god.

Regarding sports, he once said: "Sports don’t make me excellent, but give me more opportunities.

Although exercising for half an hour or an hour every day will not bring any change at the moment, over time, you will find that you have a strong heart and people will become happier. "

The more people who have exercise habits, the more they will find that the pride that arises after exercise can remove all the depression, and it can purify the inner garbage mood.

An exercise, like a detoxification and redemption, eliminates physical and emotional toxins and redeems the gradually exhausted soul and spirit.

Perhaps many people know that exercise is very important, it can secrete a kind of "happiness element", so that the body, spirit and psychology can be full of vitality quietly.

But everyone knows the truth, but they just can’t do it.

But in fact, it’s really simple to start exercising. You just need to set a goal: to exercise, even for 5 minutes or 10 minutes, is closer to your desired state than sitting or lying down.

Go to exercise, life lies in exercise, life does not stop, exercise does not stop

Author:Uncle Fan, this article starts with Fan (ID: Dushu259), and I will accompany you in reading in the beautiful morning. Reprint, please contact reading fan for authorization.

Responsible Editor X Zhang Muye Duty Editor X Han Jiangxue

Looking back, China has a long history of more than 5,000 years. Under the background of globalization, with the continuous promotion of the construction of "the belt and road initiative", China has been devoting itself to the construction of Community of Shared Future for Mankind, telling the story of China well, making the world realize the charm of China culture, and realizing the effective cross-cultural communication of Chinese excellent traditional culture in the big garden of world culture. With the continuous development of internationalization, cultural communication has become one of the important ways for a country to develop continuously in the world. So how to spread China culture and traditional values of China widely in the world has become an important issue in China’s cultural export. Telling the story of China to the world is a very effective way to spread China culture to the outside world.

What exactly is Chinese excellent traditional culture? Some people think that China’s excellent traditional culture is the figurative culture of four books and five classics, piano, chess, calligraphy and painting, Chinese martial arts, national costumes and folk customs handed down from ancient China. However, China’s excellent traditional culture not only includes these figurative cultural contents, but also some intangible cultural heritages that we recognize, which bear the excellent traditional culture of China. Chinese traditional culture embodies the creative source of the essence of Chinese civilization and carries the synthesis of moral inheritance, various cultural ideas and spiritual concepts in national history. It includes both material and institutional levels, as well as conceptual levels. Promoting the construction of a strong socialist culture is one of the important aspects to enhance the soft power of the country’s culture, and it is through inheriting and carrying forward China’s outstanding traditional culture. China’s outstanding traditional culture is the foundation and soul of the Chinese nation. With its profound ideological connotation, rich moral connotation and profound value concept, it is of great practical significance to China’s contemporary social and economic construction, political life, cultural construction and all-round development of people. "Generations of Chinese sons and daughters have cultivated and developed a unique and profound Chinese culture, which has provided a strong spiritual support for the Chinese nation to overcome difficulties and live endlessly." In the long history, the reason why the Chinese nation can become a great nation, stand among the nations of the world, and become more frustrated and brave after suffering is that it has nurtured and developed a unique and profound Chinese culture.It has provided strong spiritual support and rich cultural nourishment for its own development.

Cross-cultural communication is a very important research field in communication science. Cross-cultural communication refers to interpersonal communication and information dissemination activities between members of society under different cultural backgrounds. At present, with the continuous development of scientific and technological progress, cross-cultural communication can effectively promote cultural exchanges between countries.

If you want to tell a good story about China, it is important to know who will tell a good story about China. The cultivation of intercultural communicative competence can be said to be the ultimate goal of foreign language teaching. With the help of foreign language classroom teaching, it is undoubtedly a good choice to tell the story of China. Pay attention to knowledge transmission, value shaping and ability training, and cultivate international talents with China feelings. Such talents should be familiar with China’s national conditions, have an international perspective, have a solid theoretical knowledge, and have relevant translation skills. At the same time, they also have different countries’ historical and cultural knowledge backgrounds, so that they can adjust their strategies for spreading China’s stories in the case of different national audiences’ different reactions.

Knowledge transfer. In the process of foreign language teaching, we should pay attention to the teaching of culture.

Value shaping. Everyone in China is deeply influenced by Chinese excellent traditional culture in the process of growth and study. In the hearts of every China people, there is a broad value consensus and common value pursuit, that is, socialist core values. This is our action guide and value core, and it is our ideological engine to realize the great rejuvenation dream of the Chinese nation. With the continuous progress of the times, our country has different development connotations in each period. In today’s era, socialist core values are more conducive to social development and can encourage people to develop better. We should combine the requirements of the times and vigorously carry forward socialist core values. Foreign language teaching plays an important strategic role in cultivating and practicing socialist core values. In our foreign language class, we should also establish students’ core values, integrate socialist core values with Chinese traditional culture, and tell stories that belong to our China in the process of teaching foreign languages.

Ability training. The first thing we should do is to improve the translation ability of foreign language talents. A foreign language is the best medium to tell a good story about China and convey the good voice of China. Communication is not only a form of spreading cultural pictures, but also a factory of cultural production. Telling a good story is not a one-way output, but an exchange between the two sides. The narrator tells a good story about China, and the listener can understand the connotation behind the story. This requires students to have the ability of cross-cultural communication. Can tell the good story of China in a way that is easier for international audiences to understand. When translating language expressions with China characteristics, we should learn to use terms that are in line with China’s national conditions. Foreign language students need to systematically learn cross-cultural knowledge, make reasonable translation based on cultural background, cultivate their cross-cultural literacy, and truly spread Chinese excellent traditional culture in cross-cultural context. Secondly, it is necessary to cultivate students’ ability to select and disseminate China cultural translation materials. Chinese culture has a long history and is profound, and there are many good stories to tell. So what kind of story to choose and how to teach it is a very challenging problem. Cultural content in translation selection is the main content we want to spread abroad. So how do we choose the right materials in the vast sea of literature? First of all, we should preserve the characteristics of China culture and select materials that can represent China culture. Chinese culture has traditional core values. Such as benevolence, righteousness, courtesy, wisdom and faithfulness, these China cultures are fundamentally different from other western cultures.China’s ancient philosophy and wisdom are also worthy of our consideration, which is also one of our very good materials. Therefore, when selecting materials for translation, the first thing we should do is that any material selection should not be divorced from China’s traditional core values, and we should choose a good story that best represents China’s characteristics and has the significance of external communication. Finally, it is necessary to improve the oral interaction ability of foreign language majors. To spread Chinese excellent traditional culture under the cross-cultural background, we must learn to use reasonable international expressions. Compared with one-way communication such as media and newspapers, personal cultural communication involves two-way communication between the narrator and the listener. Therefore, it is particularly important to improve students’ oral English expression ability, and good oral English expression can improve the effect of foreign communication of Chinese excellent traditional culture. Teachers should be good at stimulating students’ interest in speaking foreign languages, encouraging students to find opportunities to speak foreign languages, praising students’ progress in time and improving their self-confidence. Cultivate students’ awareness of foreign language culture, introduce students to the customs and humanistic environment of foreign societies, and create a good contextual foundation for students.

One of the carriers of cultural communication-Confucius Institute. Confucius Institute is the most representative China language and culture promotion organization that tells the story of China to the world. Under the new period and background, China is constantly glowing with new vitality. As an important way to export culture to the outside world, Confucius Institute shoulders great responsibilities and missions. As one of the important channels of cultural exchange, the Confucius Institute must first ensure that it has a good brand influence and a high external reputation. Only in this way can we increase the sense of identity and confidence of foreign society in Confucius Institute. The Confucius Institute can hold a series of activities such as "Chinese Bridge". During the activities, the Confucius Institute can invite local teachers and students to visit China and hold a variety of cultural activities, such as experiencing local characteristics and holding a Chinese Bridge Cup competition to attract more students to learn Chinese. At the same time, the "New Sinology Program" can be held to attract young talents from various countries to study in China, so that they can study for doctoral degrees in humanities and social sciences in China, and study Sinology from the perspective of foreigners, so that they can go deep into their lives, feel China and appreciate the charm of China culture, so as to promote China culture and enhance the international status of China culture. Confucius Institute should have its own courses with China characteristics, and introduce courses with local characteristics according to local conditions and the actual conditions of different countries and regions. According to a survey, most people come to the Confucius Institute for the purpose of learning the Chinese language and understanding the history and culture of China. And learning the Chinese language,Some people want to learn spoken Chinese well and strengthen their daily communication with China people. Others are full of love for China’s calligraphy, and their main purpose is to learn China’s Chinese characters and culture. Therefore, we can carry out targeted teaching, mainly focusing on teaching the basic knowledge of Chinese, supplemented by oral courses, but some cultural courses with China characteristics can be mixed with them, and the knowledge of China history should be combined to make the courses more lively and interesting. Let German Chinese lovers learn the cultural knowledge they want to learn according to their own needs.

At present, the Confucius Institute has a good momentum of development abroad. In order to gain a foothold overseas in the future, localized development will be the best choice. In order to train more high-quality native Chinese teachers, the Confucius Institute can set up a special training fund to allow outstanding German native teachers and outstanding graduates who are willing to teach Chinese in the future to study in China. Set up special courses for them, improve their Chinese level and Chinese teaching ability, and train them to grow into excellent Chinese teachers in a short time. At the same time, the Confucius Institute can also carry out a cooperative school-running plan, fully tap the local German teacher resources, carry out targeted training, conduct small-scale high-intensity guidance, purposefully improve the Chinese language ability and teaching level of local German teaching resources, select experienced professional Chinese teachers from China, and train more German-speaking Chinese teachers through one-on-one assistance, so as to steadily promote the rapid development of the Confucius Institute in Germany. In the concrete implementation, we should also create a positive image of Confucius Institute in the mainstream media. We should pay attention to building a network platform in German local and neighboring countries, provide exchange services for local China cultural lovers, provide updated information on a regular basis, and realize the sharing of network resources. Through the network platform, we can strengthen the organization and management of Confucius Institute students, and provide characteristic online courses and study plans for Chinese learners in Germany, imitating the domestic learning model, so as to facilitate learners to choose their studies freely according to their hobbies and freely arranged time. Most importantly,We must strengthen cooperation with German local media, make positive reports on Confucius Institute with the help of local media, try our best to establish a good brand image of Confucius Institute, and strive to improve the brand competitiveness of Confucius Institute.

To sum up, the 5,000-year-old traditional culture is our cultural heritage, and the progress brought about by the reform and opening up is the foundation of our confidence. Concepts such as "the belt and road initiative" initiative and Community of Shared Future for Mankind have provided excellent conditions for us to develop Socialism with Chinese characteristics culture. Informatization and globalization are the development trends in today’s world, which puts new demands on the positioning of Confucius Institutes. Confucius Institutes should not only show their mission in combination with the current trends, but also shoulder the role of cultural diplomacy. They should not only position themselves as Chinese teaching and cultural communication institutions, but also consciously play their role in cultural diplomacy. With the continuous strengthening of China’s national strength, it is unstoppable for culture to go abroad. Telling the story of China well and making China’s voice resound through the world means that China’s international status is constantly strengthening. However, if we want to tell the story of China well, we need to dig out the good stories in China culture that can resonate with the world. At the same time, we should set up an excellent team with international vision and cross-cultural communication, deepen international cooperation with an international vision, strengthen research on the international market, optimize communication strategies, and spread the excellent traditional socialist culture with China characteristics to every corner of the world.

(Author: Dong Kun, lecturer of bohai university Foreign Studies University, doctoral student of European Civilization Institute of Tianjin Normal University; This paper is the research achievement of Hebei Social Science Fund Project [No.:HB21SL002]. )

Source: Guangming Net

Looking back, China has a long history of more than 5,000 years. Under the background of globalization, with the continuous promotion of the construction of "the belt and road initiative", China has been devoting itself to the construction of Community of Shared Future for Mankind, telling the story of China well, making the world realize the charm of China culture, and realizing the effective cross-cultural communication of Chinese excellent traditional culture in the big garden of world culture. With the continuous development of internationalization, cultural communication has become one of the important ways for a country to develop continuously in the world. So how to spread China culture and traditional values of China widely in the world has become an important issue in China’s cultural export. Telling the story of China to the world is a very effective way to spread China culture to the outside world.

What exactly is Chinese excellent traditional culture? Some people think that China’s excellent traditional culture is the figurative culture of four books and five classics, piano, chess, calligraphy and painting, Chinese martial arts, national costumes and folk customs handed down from ancient China. However, China’s excellent traditional culture not only includes these figurative cultural contents, but also some intangible cultural heritages that we recognize, which bear the excellent traditional culture of China. Chinese traditional culture embodies the creative source of the essence of Chinese civilization and carries the synthesis of moral inheritance, various cultural ideas and spiritual concepts in national history. It includes both material and institutional levels, as well as conceptual levels. Promoting the construction of a strong socialist culture is one of the important aspects to enhance the soft power of the country’s culture, and it is through inheriting and carrying forward China’s outstanding traditional culture. China’s outstanding traditional culture is the foundation and soul of the Chinese nation. With its profound ideological connotation, rich moral connotation and profound value concept, it is of great practical significance to China’s contemporary social and economic construction, political life, cultural construction and all-round development of people. "Generations of Chinese sons and daughters have cultivated and developed a unique and profound Chinese culture, which has provided a strong spiritual support for the Chinese nation to overcome difficulties and live endlessly." In the long history, the reason why the Chinese nation can become a great nation, stand among the nations of the world, and become more frustrated and brave after suffering is that it has nurtured and developed a unique and profound Chinese culture.It has provided strong spiritual support and rich cultural nourishment for its own development.

Cross-cultural communication is a very important research field in communication science. Cross-cultural communication refers to interpersonal communication and information dissemination activities between members of society under different cultural backgrounds. At present, with the continuous development of scientific and technological progress, cross-cultural communication can effectively promote cultural exchanges between countries.

If you want to tell a good story about China, it is important to know who will tell a good story about China. The cultivation of intercultural communicative competence can be said to be the ultimate goal of foreign language teaching. With the help of foreign language classroom teaching, it is undoubtedly a good choice to tell the story of China. Pay attention to knowledge transmission, value shaping and ability training, and cultivate international talents with China feelings. Such talents should be familiar with China’s national conditions, have an international perspective, have a solid theoretical knowledge, and have relevant translation skills. At the same time, they also have different countries’ historical and cultural knowledge backgrounds, so that they can adjust their strategies for spreading China’s stories in the case of different national audiences’ different reactions.

Knowledge transfer. In the process of foreign language teaching, we should pay attention to the teaching of culture. We should not only export our excellent local traditional culture to students, but also let students know about western culture, other countries’ languages and habits. Only in this way can we promote the integration of China and the West in the process of teaching and better let the West understand our culture. In the teaching process, we should respect the cultural differences between China and foreign countries, teach students in accordance with their aptitude, adjust their lecture contents according to different students, different places and local conditions, so that the audience countries can better understand China culture. In the course of teaching, we can convey our spiritual connotation to the west through some traditional stories and some contemporary stories. In the process of imparting knowledge, we should not only cultivate students’ ability of listening, speaking, reading, writing and translating, but more importantly, let students know the cultural background of the two countries, so that students can better communicate across cultures and become disseminators of Chinese culture. Teachers encourage learners to know more about China culture, help students build up cultural self-confidence and remove barriers to communication between different countries, thus contributing to the development of the two countries.

Value shaping. Everyone in China is deeply influenced by Chinese excellent traditional culture in the process of growth and study. In the hearts of every China people, there is a broad value consensus and common value pursuit, that is, socialist core values. This is our action guide and value core, and it is our ideological engine to realize the great rejuvenation dream of the Chinese nation. With the continuous progress of the times, our country has different development connotations in each period. In today’s era, socialist core values are more conducive to social development and can encourage people to develop better. We should combine the requirements of the times and vigorously carry forward socialist core values. Foreign language teaching plays an important strategic role in cultivating and practicing socialist core values. In our foreign language class, we should also establish students’ core values, integrate socialist core values with Chinese traditional culture, and tell stories that belong to our China in the process of teaching foreign languages.

Ability training. The first thing we should do is to improve the translation ability of foreign language talents. A foreign language is the best medium to tell a good story about China and convey the good voice of China. Communication is not only a form of spreading cultural pictures, but also a factory of cultural production. Telling a good story is not a one-way output, but an exchange between the two sides. The narrator tells a good story about China, and the listener can understand the connotation behind the story. This requires students to have the ability of cross-cultural communication. Can tell the good story of China in a way that is easier for international audiences to understand. When translating language expressions with China characteristics, we should learn to use terms that are in line with China’s national conditions. Foreign language students need to systematically learn cross-cultural knowledge, make reasonable translation based on cultural background, cultivate their cross-cultural literacy, and truly spread Chinese excellent traditional culture in cross-cultural context. Secondly, it is necessary to cultivate students’ ability to select and disseminate China cultural translation materials. Chinese culture has a long history and is profound, and there are many good stories to tell. So what kind of story to choose and how to teach it is a very challenging problem. Cultural content in translation selection is the main content we want to spread abroad. So how do we choose the right materials in the vast sea of literature? First of all, we should preserve the characteristics of China culture and select materials that can represent China culture. Chinese culture has traditional core values. Such as benevolence, righteousness, courtesy, wisdom and faithfulness, these China cultures are fundamentally different from other western cultures.China’s ancient philosophy and wisdom are also worthy of our consideration, which is also one of our very good materials. Therefore, when selecting materials for translation, the first thing we should do is that any material selection should not be divorced from China’s traditional core values, and we should choose a good story that best represents China’s characteristics and has the significance of external communication. Finally, it is necessary to improve the oral interaction ability of foreign language majors. To spread Chinese excellent traditional culture under the cross-cultural background, we must learn to use reasonable international expressions. Compared with one-way communication such as media and newspapers, personal cultural communication involves two-way communication between the narrator and the listener. Therefore, it is particularly important to improve students’ oral English expression ability, and good oral English expression can improve the effect of foreign communication of Chinese excellent traditional culture. Teachers should be good at stimulating students’ interest in speaking foreign languages, encouraging students to find opportunities to speak foreign languages, praising students’ progress in time and improving their self-confidence. Cultivate students’ awareness of foreign language culture, introduce students to the customs and humanistic environment of foreign societies, and create a good contextual foundation for students.

One of the carriers of cultural communication-Confucius Institute. Confucius Institute is the most representative China language and culture promotion organization that tells the story of China to the world. Under the new period and background, China is constantly glowing with new vitality. As an important way to export culture to the outside world, Confucius Institute shoulders great responsibilities and missions. As one of the important channels of cultural exchange, the Confucius Institute must first ensure that it has a good brand influence and a high external reputation. Only in this way can we increase the sense of identity and confidence of foreign society in Confucius Institute. The Confucius Institute can hold a series of activities such as "Chinese Bridge". During the activities, the Confucius Institute can invite local teachers and students to visit China and hold a variety of cultural activities, such as experiencing local characteristics and holding a Chinese Bridge Cup competition to attract more students to learn Chinese. At the same time, the "New Sinology Program" can be held to attract young talents from various countries to study in China, so that they can study for doctoral degrees in humanities and social sciences in China, and study Sinology from the perspective of foreigners, so that they can go deep into their lives, feel China and appreciate the charm of China culture, so as to promote China culture and enhance the international status of China culture. Confucius Institute should have its own courses with China characteristics, and introduce courses with local characteristics according to local conditions and the actual conditions of different countries and regions. According to a survey, most people come to the Confucius Institute for the purpose of learning the Chinese language and understanding the history and culture of China. And learning the Chinese language,Some people want to learn spoken Chinese well and strengthen their daily communication with China people. Others are full of love for China’s calligraphy, and their main purpose is to learn China’s Chinese characters and culture. Therefore, we can carry out targeted teaching, mainly focusing on teaching the basic knowledge of Chinese, supplemented by oral courses, but some cultural courses with China characteristics can be mixed with them, and the knowledge of China history should be combined to make the courses more lively and interesting. Let German Chinese lovers learn the cultural knowledge they want to learn according to their own needs.

At present, the Confucius Institute has a good momentum of development abroad. In order to gain a foothold overseas in the future, localized development will be the best choice. In order to train more high-quality native Chinese teachers, the Confucius Institute can set up a special training fund to allow outstanding German native teachers and outstanding graduates who are willing to teach Chinese in the future to study in China. Set up special courses for them, improve their Chinese level and Chinese teaching ability, and train them to grow into excellent Chinese teachers in a short time. At the same time, the Confucius Institute can also carry out a cooperative school-running plan, fully tap the local German teacher resources, carry out targeted training, conduct small-scale high-intensity guidance, purposefully improve the Chinese language ability and teaching level of local German teaching resources, select experienced professional Chinese teachers from China, and train more German-speaking Chinese teachers through one-on-one assistance, so as to steadily promote the rapid development of the Confucius Institute in Germany. In the concrete implementation, we should also create a positive image of Confucius Institute in the mainstream media. We should pay attention to building a network platform in German local and neighboring countries, provide exchange services for local China cultural lovers, provide updated information on a regular basis, and realize the sharing of network resources. Through the network platform, we can strengthen the organization and management of Confucius Institute students, and provide characteristic online courses and study plans for Chinese learners in Germany, imitating the domestic learning model, so as to facilitate learners to choose their studies freely according to their hobbies and freely arranged time. Most importantly,We must strengthen cooperation with German local media, make positive reports on Confucius Institute with the help of local media, try our best to establish a good brand image of Confucius Institute, and strive to improve the brand competitiveness of Confucius Institute.

To sum up, the 5,000-year-old traditional culture is our cultural heritage, and the progress brought about by the reform and opening up is the foundation of our confidence. Concepts such as "the belt and road initiative" initiative and Community of Shared Future for Mankind have provided excellent conditions for us to develop Socialism with Chinese characteristics culture. Informatization and globalization are the development trends in today’s world, which puts new demands on the positioning of Confucius Institutes. Confucius Institutes should not only show their mission in combination with the current trends, but also shoulder the role of cultural diplomacy. They should not only position themselves as Chinese teaching and cultural communication institutions, but also consciously play their role in cultural diplomacy. With the continuous strengthening of China’s national strength, it is unstoppable for culture to go abroad. Telling the story of China well and making China’s voice resound through the world means that China’s international status is constantly strengthening. However, if we want to tell the story of China well, we need to dig out the good stories in China culture that can resonate with the world. At the same time, we should set up an excellent team with international vision and cross-cultural communication, deepen international cooperation with an international vision, strengthen research on the international market, optimize communication strategies, and spread the excellent traditional socialist culture with China characteristics to every corner of the world.

(Author: Dong Kun, lecturer of bohai university Foreign Studies University, doctoral student of European Civilization Institute of Tianjin Normal University; This paper is the research achievement of Hebei Social Science Fund Project [No.:HB21SL002]. )

Source: Guangming Net

What is culture? Writing is "recording, expressing and commenting", while culture is "analysis, understanding and tolerance". The characteristics of culture are: history, content and story. Many philosophers, sociologists, anthropologists, historians and linguists have been trying to define the concept of culture from the perspective of their respective disciplines. The above is a slightly official interpretation. I only interpret the word "culture" from a personal point of view or a biased point of view. Culture is root-seeking and positioning!

Searching for roots means knowing where you come from.

As individuals, seeking roots means knowing who our ancestors are, and then we have some traditional clan genealogy. Who are our parents, grandparents and great-parents? I have been looking for it all the time. In the past, some people said that this person is well-rooted, well-born, and there are no unscrupulous people in the clan for three generations. He is a reliable person. What I am talking about here is his origin. Some big families have also formed their own clan culture. For example, Zeng Guofan once left a 16-character proverb: "If you are frugal, you will prosper, and if you are diligent, you will be healthy; Be diligent and frugal, and never be poor. " Manage the family by frugality.

Zeng GuofanI have always asked my family to live frugally and stay away from luxury. When he met aristocratic men in Beijing who were blindly extravagant, corrupt and profligate, he refused to let his children live in Beijing. His original wife has been leading her children to live in their hometown in the countryside, and the plaques of "Xiangfu" and "Houfu" are not allowed to hang outside the door. Zeng Guofan demanded that "we should be honest and frugal, and swear not to send any money to our families." My wife has no spare money at home, and cooks and textiles herself.

Diligent in learning. In addition to "frugality", Zeng Guofan’s other requirement for his children is "diligence". Zeng Guofan insisted on writing letters to his children, correcting poems for them and discussing various problems in his studies and life. He wrote to his son, Ceng Jize, asking him to dress neatly after getting up every day, to greet his uncle and uncle first, and then to clean all the houses before sitting down to study, practicing 1,000 words every day.

Zeng Guofan also urged his family to keep studying every day, and drew up a strict study plan for the whole family many times: "My family’s men are indispensable in reading, writing and writing. Women are indispensable for clothing, food, coarse (work) and fine (work). "

Attach importance to family education. Zeng Guofan had three sons and five daughters, and his youngest daughter, Ceng Jifen, lived to be 91 years old. In 1875, Ceng Jifen married Nie Jia in Hunan. Zeng Guofan stipulated that each daughter’s dowry should not exceed 200 taels of silver when she gets married, and there is also a homework list written by her father. Zeng Guofan wanted to train his daughter to be a diligent housewife. In fact, her daughter did better than her father expected.

A good clan culture can make a family flourish, as well as a nation. The nation is talking about history. China has a long history of 5,000 years. China people are honest, hardworking, brave, simple and intelligent, and there are many cultural classics handed down, such as the Book of Changes, the Tao Te Ching, the Analects of Confucius and Mencius. All dynasties pay attention to cultural inheritance, and all dynasties pay attention to the compilation of historical books, such as Zi Zhi Tong Jian, which we are familiar with. For this inheritance that we should criticize, we should take what we have and give up, publicize it well, and abandon what does not meet the needs of contemporary society. China is also known as the country of etiquette, especially Confucius has always emphasized the rites of Zhou, and people pay attention to etiquette when they communicate with each other. The younger generation should salute when they see their elders, and the lower level should salute when they see their superiors. Confucius has always emphasized benevolence, righteousness, propriety and wisdom, including the wisdom of the sages. If we don’t pay attention to inheritance and study, we won’t know our own culture. Then you don’t know your position.

As a country, it also needs cultural orientation, such as the 24-character socialist core values: prosperity, democracy, civilization, harmony, freedom, equality, justice, the rule of law, patriotism, professionalism, honesty and friendliness.

Culture is positioning.The Tang Priest has a classic sentence in Journey to the West: The poor monk Tang Xuanzang came from the Tang Dynasty in the east and went to the Western Heaven to worship the Buddha for Buddhist scriptures! This sentence illustrates the problem, always know.Who are you? Where are you from? What are you doing? Where are you going? This is positioning.I’m Tang Xuanzang: I’m invited by the king of Tang to learn from the scriptures. My mission is to learn from the scriptures and constantly beat myself. I can’t complain about the superior king of Tang, the imperial court or bow to difficulties. At present, some Chinese people, as Chinese people, complain about the country all day, especially abroad, and forget who they are. Eating China’s water and food, instead of cursing the motherland and cursing mothers, such people are called unfilial descendants and forget their roots, but if they are also like this abroad, their nature will change, that is, the scum of the nation will become fake foreign devils. Especially in today’s epidemic, some clowns are jumping up and down and gossiping.

where i was from?The word "filial piety" is interpreted in Shuo Wen Jie Zi as being obedient to the old. Performance is inheritance, inheritance, and the premise of inheritance and inheritance is recognition, and recognition contains the meaning of respect and affirmation. Personally, we should recognize our parents, that is, respect and affirm their advantages, and our lives are subject to their parents, so we should know how to be grateful; The traditional genes of parents should be recognized, such as hard work, kindness and other good things, of course, they should be critically inherited and objectively evaluated, and they should be divided into two and not go to extremes. A family is like this, and so is a country and a nation. Don’t always scold your mother, you are not filial, and the luck of unfilial people is not much better! Because some genes in your parents come to an abrupt end on you, denying your ancestors, and your soul track has changed. . . . .

When it comes to filial piety, it means recognition first, and recognition at its peak means worship, and worship means reverence. China’s gods are all human beings, such as Fuxi, Guan Gong, Zhao Gongming, Yue Fei, etc. If we worship Guan Gong because of his loyalty, our fate will only change if we become such a person. Of course, more people pray for Guan Gong to protect and take care of themselves, because he has skill and he is a god, but the prerequisite for this kind of god to bless you is that you need it. We worship Guan Yu, and more importantly, we should straighten our mentality, learn to let go and become loyal people. When we worship a bodhisattva, we learn to be like a bodhisattva, learn to help others, and there is a saying that helping others is actually helping ourselves. The ancients paid attention to helping others and helping themselves. What kind of person you worship must be, so it will work, otherwise you can only be given a sentence: don’t burn incense at ordinary times, cram for the Buddha’s feet temporarily. Buddha can’t help you if you don’t do a good job in the early stage and worship Buddha temporarily.

Culture includes a lot of contents, too. Culture is condensed in the material and dissociated from the material. The history, geography, customs, traditional customs, lifestyle, literature and art, code of conduct, way of thinking and values of a country or nation that can be passed down are endless. Let’s stop here today! If you are not finished, please leave a message in the comments section!