Zhongxin. com, Wuhan, November 2 (Wang Youzhe, Lin Xinyi, Fu Chengcheng) Recently, Hubei University of Economics launched a running App among freshmen to juniors. According to the regulations, students who have run for 30 times will pass. For each additional time, the effective score will be added with 3 points until 100 points. If the substitute runner is found, it will be treated as cheating and the file will be recorded.

　　Cui Gaoyuan, vice president of the School’s Sports school of economics and management, said that the scores of freshmen and sophomores using App for running and punching cards accounted for 30% of this semester’s sports scores, and juniors can only participate in the physical fitness test if their scores using App for running and punching cards reach the standard of passing or above. Students have at most one exercise record every day, which is related to sports achievements, and the excess part is only recorded but not related to achievements.

　　Cui Gaoyuan said that the purpose of linking the punch card score with the final sports score is to encourage students to get out of the dormitory, strengthen exercise, cultivate students’ healthy concept of loving sports and advocating sports, form good exercise habits and improve their physical fitness.

　　Students can check the map and choose the best route to the distribution point according to the site conditions. Photo by Huang Siqi

　　"I used to exercise very little. Since the school implemented the running APP, everyone is running and unconsciously wants to run two steps." Huang Ziwei, a freshman at the school, said that he insisted on punching cards every day and his running enthusiasm was much stronger than before.

　　It is worth noting that the school has also formulated an effective standard for single exercise. Boys should run for 1 km at a time, and the running pace should be within the range of 3-9min/km. If a girl’s running mileage reaches 0.8 km at a time and her running pace is within the range of 3-9min/km, her performance will be effective. Cui Gaoyuan said that the introduction of this regulation is mainly to ensure the safety of students, and secondly to achieve sports effects.

　　Huang Siqi, a sophomore in the school of finance, said that under this sports standard, you can complete punching as long as you walk faster. However, she also said that this punching APP has a task nature and may affect the quality of sports.

　　In this regard, Cui Plateau said that in the background, every time the APP is used to run and punch in, it is set to "random allocation", in order to reduce or even avoid the phenomenon of running on behalf of others. In addition, the school will also conduct supervision through inspection teams, student reports, and big data comparison analysis. If students are found to have "violation of discipline" such as running on behalf of others, once verified, they will be dealt with as cheating in the exam and recorded. (End)

Conference site

CCTV News:The Ministry of Education held a press conference today (20th) to disclose the details of the reform of the enrollment system for the senior high school entrance examination. According to the "Guiding Opinions on Further Promoting the Reform of the Examination Enrollment System in Senior High Schools" issued by the Ministry of Education recently, it is necessary to further promote the reform of the examination enrollment system in senior high schools (referred to as the reform of the senior high school entrance examination).

What is the reform of the senior high school entrance examination?

The goal of this reform is to gradually establish a high school enrollment model of "junior high school academic level test scores+comprehensive quality evaluation". It is important to change the current practice of simply adding up the scores of some subjects as the only basis for admission in senior high school enrollment, and overcome the score theory.

First, promote the junior high school level examination. In the future, junior high school graduation and senior high school entrance examination will be combined into junior high school academic level examination, so as to realize "multi-purpose in one examination" and reduce the burden of students preparing for exams many times.

●Change the composition of examination subjects

Chinese, mathematics and foreign languages are the basic subjects, and they are unified as admission scoring subjects. Incorporate physical education into the admission scoring subjects, scientifically determine the test scores or other requirements, and guide students to strengthen physical exercise. At the same time, according to the principle of giving consideration to both arts and sciences and moderate burden, the pilot areas will determine other subjects to be included in the "admission scoring subjects" to prevent group partiality. The subjects set in the national curriculum plan are all included in the scope of the academic level examination, but it is not required to include all subjects in the enrollment scoring subjects, so as not to increase the burden on students.

This reform also puts forward that students can be given the right to choose and develop their advantages and specialties on the premise that each course is qualified. Therefore, students will be able to choose other "admission scoring subjects" except Chinese, mathematics, foreign languages and physical education in the academic level examination. However, we can’t just choose liberal arts subjects, and we can’t just choose science subjects. We should give consideration to both arts and sciences. Subjects that have no choice should not only be "studied" and "tested", but also be "qualified".

●Change the content of the exam

Reduce the content of simple memory and mechanical training, focus on examining students’ ability to analyze and solve problems, and enhance students’ innovative spirit and ability.

●Change performance expression

It can be presented in various forms, such as scores and grades. It reiterates the requirement of encouraging qualified areas to implement "grades" to avoid students’ competing for points and excessive competition.

Second, improve students’ comprehensive quality evaluation. The reform clearly requires the pilot areas to take the comprehensive quality evaluation as the basis or reference for high school enrollment, so that the "comprehensive quality evaluation", which used to be in a subordinate and reference position, becomes the protagonist and really plays a role in high school enrollment. As for the evaluation content, it is required to refine and improve the evaluation content and requirements in five aspects: ideological and moral character, academic level, physical and mental health, artistic accomplishment and social practice. The evaluation focuses on reflecting students’ all-round development and personality traits, and paying attention to examining students’ daily behavior norms and outstanding performance. In the evaluation procedure, it is emphasized to make realistic records, publicize and review the factual materials used for enrollment, and establish comprehensive quality evaluation files. In the use of results, whoever uses and evaluates the results should be implemented, and senior high schools should formulate specific use methods according to the school-running characteristics, so that comprehensive quality evaluation can really play a role in enrollment and crack the score-only.

Weifang, Shandong (treating the comprehensive quality evaluation results as a combination with Chinese, mathematics and other subjects), Jiaxing, Zhejiang (converting the comprehensive quality evaluation results into corresponding scores and counting them in the total score, with a perfect score of 20 points), Changsha, Hunan (screening according to the order of academic performance, comprehensive quality evaluation results, policy bonus points and foreign language scores) and other places, although the specific methods are different, they have been included in the enrollment system.

Third, reform the enrollment methods.Significantly reduce and strictly control bonus items. Cancellation of sports, art and other competition bonus items, related specialties and performances are included in the students’ comprehensive quality evaluation files, which will be used as a reference when enrolling students. Further improve the independent enrollment policy, give qualified high school a certain number of independent enrollment places, recruit students with academic expertise and innovative potential, and encourage the development of students’ interests.

When will the reform of senior high school entrance examination begin?

Because the junior high school level examination is generally organized and implemented by the local cities, it is required that the local cities formulate a scientific and standardized comprehensive quality evaluation system, formulate a specific implementation plan for the senior high school entrance examination reform and report it to the provincial education administrative department for the record. The provincial education administrative department shall formulate unified requirements for junior high school academic level examination and comprehensive quality evaluation; Select qualified cities to further expand the comprehensive reform pilot, formulate the implementation opinions of the senior high school entrance examination reform, and report them to the Ministry of Education for the record before the end of August 2017.

The comprehensive reform pilot has been implemented since the first-year junior high school students who entered the school after 2017. The current junior high school students and non-pilot cities still implement the original examination enrollment method unchanged. By the year 2020, a model of high school entrance examination based on academic achievement and comprehensive quality evaluation will be initially formed. (CCTV reporter Zhou Peipei)

　　Everyone has a love of beauty. In the era of Yan value economy, consumers’ pursuit of beauty supports the sustained growth of the beauty industry. However, in a long historical period, foreign brands have always occupied a dominant position in China’s beauty market, and the late-developing domestic brands can only catch up with each other in this marathon.

　　However, the competitive landscape is changing. In recent years, the rise of domestic beauty cosmetics has accelerated, and the market penetration rate has steadily increased. Last year’s "double 11", a report card made everyone shine-domestic brands surpassed international brands for the first time and won the beauty category titles on Tmall and Tik Tok platforms. In the context of the general decline of foreign brands, domestic beauty products have achieved contrarian growth. The "proud" performance is not only driven by the new trend in the consumption field, but also depends on the strong investment of domestic brands in ingredient research and development, the continuous pursuit of cost performance and the gradual improvement of brand strength.

　　Recently,In the "Times Meeting Room" column, the reporter had an in-depth conversation with Sun Huaiqing, Chairman and CEO of the Board of Directors, and Xu Xiaofang, Chief Analyst of Beauty and Commerce of CITIC Securities Research Department, to analyze the reasons behind the rise of domestic beauty products, discuss how technology can reshape the competitive landscape of China’s beauty industry in the "Composition Age", and look forward to the investment opportunities of beauty track in 2024.

　　Leading the "Component Age" with "Chip-level Revolution"

　　"2023 is the first year of China cosmetics, and it is also the origin of national brands surpassing multinational brands in an all-round way." Sun Huaiqing said that during several major e-commerce promotion activities last year, there was an obvious "trade-off" in the sales growth rate of national brands and multinational brands. On the one hand, some national brands have gained dozens of points of growth; On the other hand, some international brands have experienced a bleak performance decline.

　　According to the data of China Cosmetics Yearbook 2023, the domestic cosmetic market in China in 2023 is larger than that of foreign brands. It is worth noting that this is also the first time that domestic brands have surpassed foreign brands in online and offline channels. In Sun Huaiqing’s view, "this is not the end" and the trend will continue.

　　What does domestic beauty accelerate to catch up with? Both Sun Huaiqing and Xu Xiaofang frequently mentioned the progress of raw materials and the rise of local ingredients. "In the past few years, we have paid attention to the rise of a number of local bioactive raw materials suppliers in China, which can provide high-quality and low-cost raw materials for downstream brands to add in sufficient quantities. This laid a solid foundation for the product strength of domestic beauty products. " Xu Xiaofang said.

　　In recent years, Chinese consumers’ awareness of ingredients has deepened, and the demand for skin care products has advanced towards more personalized segmentation. Recombinant collagen is the "new top flow" in the current functional skin care track. Especially in recent days, international big names have entered the market one after another, betting on recombinant collagen components. LVMH’s private equity fund led the domestic recombinant collagen enterprises in September last year, and L ‘Oreal also introduced recombinant collagen into new products in December last year. According to the global growth consulting firm Jost Sullivan, in 2025, the market share of recombinant collagen will surpass hyaluronic acid and become the first raw material component of skin care products.

　　In the cosmetics industry, raw materials and ingredients have always been regarded as the "soul", which is also the shortcoming and weakness of China cosmetics companies in the past. However, in the component of recombinant collagen, local domestic brands have played the role of "leader". "Marumi announced in 2021 that China is leading the world in the research of recombinant collagen, and we are long-term practitioners, cultivators and leaders of this ingredient." Sun Huaiqing said.

　　Anti-aging is the rigid demand of skin care products. The essence of aging is the loss of human collagen. To resist aging, it is necessary to prescribe the right medicine and supplement collagen. At present, animal-derived collagen is widely used in skin care products because of its low cost and simple process. According to Sun Huaiqing, animal-derived collagen has three natural pain points: first, extracted from animal leather, it is inevitable that there is solvent residue, which is not gentle enough; Second, animal products may carry pathogens and are not safe enough; Third, animal collagen and human collagen are not the same species, and the absorption effect is not good enough.

　　"In order to solve these problems, there are many skin care products that stimulate the skin to produce collagen by using ingredients such as retinol or peptides. Through more than 10 years of research, we have synthesized humanized collagen similar to collagen in human skin by gene recombination, which can directly supplement the collagen lost by human body. " Sun Huaiqing said.

　　Chip is regarded as the key to China’s breakthrough in the field of science and technology, and Sun Huaiqing regards the success of component research and development as a "chip-level revolution". "The change brought by China brand to China cosmetics industry is a’ chip-level revolution’. This is the goal we are striving for and what is happening now. " Sun Huaiqing said.

　　"It’s not that foreign goods can’t afford it, but that domestic products are more cost-effective." "You can buy expensive ones, but you can’t buy expensive ones." … Under the background of the rise of generation Z and the change of consumption concept, the global consumer industry has ushered in profound changes, and the behavior pattern of the younger generation of consumers has changed from blindly advocating big brands to rational consumption and pursuing cost-effectiveness.

　　This trend in the field of consumption is undoubtedly a great opportunity for domestic beauty.

　　"At this stage, China Cosmetics fits consumers’ pursuit of cost performance very well." Xu Xiaofang told reporters that the booming raw material supply in the upstream provided raw materials with reasonable price, high activity and high purity, which enabled the downstream cosmetics brands to make skin care products with the same effect as international brands, and the price was more advantageous, thus better meeting the needs of consumers in China.

　　In the past, domestic beauty cosmetics gave people the impression that they were "big brands and cheap bowls". Is the current popular "cost performance" another synonym for low quality and low price? Sun Huaiqing gave a clear negative answer to this question. In his view, consumers have grown more savvy, and savvy consumers always hope that the money they pay is valuable when buying goods. High cost performance does not mean that the absolute price is low, but that the quality of this product brings consumers "sex" far higher than "price".

　　Take Marubi’s recombinant collagen mini-golden needle essence product as an example. According to Sun Huaiqing, the current price of this product is between 300 yuan and 400 yuan, but other products with similar efficacy and skin care experience on the market may cost 500 yuan to 600 yuan. Comparing the two, Marumi’s products are more cost-effective. "Cost performance has nothing to do with the absolute value of the price, but with the experience, feeling and change it brings to people. Marumi is a firm follower, practitioner and leader in cost performance. " Sun Huaiqing said.

　　Xu Xiaofang also observed that with the all-round progress of domestic beauty cosmetics in raw materials, packaging and marketing, the prices of many local cosmetic brands are gradually increasing. "Five years ago, the unit price of many mainstream local brand goods was around 100 yuan, and now it has gradually expanded to 200 yuan and higher price bands. But the current price is not too high, so it still has a strong cost performance for consumers. " Xu Xiaofang said.

　　At the same time, with the generation Z, represented by the post-90s generation, gradually becoming the main consumer in the field of beauty cosmetics, the new generation of consumers are more rational and smart in their consumption behavior, with stronger national self-confidence and higher willingness to try local brands, which provides broad opportunities for the rise of domestic beauty cosmetics.

　　Sun Huaiqing told reporters that the average penetration rate of cosmetics among post-90s consumers in China has exceeded that of foreign consumers, which means that their demand for skin care and make-up is stronger. What this generation has seen is a prosperous and prosperous China, which not only has economic self-confidence, but also gains cultural self-confidence in the process of growing up. The founders and operators of China brand know China consumers better and are better at emotional interaction with China consumers than multinational brands, so they have more advantages.

　　In recent years, the competition in the booming beauty industry has become increasingly fierce, and a number of cutting-edge brands have risen rapidly, which are favored by young consumers and have a very strong growth momentum. In this regard, as a domestic brand with a history of more than 20 years, Sun Huaiqing believes that Marumi still has strong vitality. "In a forest, vines, vines and ferns often grow fastest, but the trees have the strongest vitality." Sun Huaiqing said that the continuous investment in R&D, perfect supply chain, abundant capital reserves, a team of over 1,000 people with common values, and a basic customer base of over 10 million people are all the advantages and confidence of Marumi. "Only when the roots are deep will the trees grow tall." In Sun Huaiqing’s view, Marumi is the big tree in the forest with its roots deeply rooted in the ground.

　　Although in 2023, domestic beauty products achieved many surprising results in terms of increasing domestic market share and "sailing out to sea", in the secondary market, the beauty sector as a whole was in a downward channel in the past year. There is a certain degree of deviation between the industry performance and the valuation trend of the secondary market.

　　In this regard, Xu Xiaofang said that the rise and fall of stock prices is not only related to the fundamental situation of the industry and the company, but also the result of the comprehensive effects of valuation, capital movements, policy changes and other factors. In the past few years, the valuation of the entire beauty plate has experienced a period of continuous increase. In 2023, the valuation ushered in adjustment and decline, and the reflection on the stock price was also obvious. "But from a longer time axis, the price of the stock will definitely reflect the real value of the company in the end." Xu Xiaofang said.

　　"I boldly predict that in the next 5-7 years, the sales of China brand in China market will completely surpass those of multinational brands." Sun Huaiqing told reporters. At the same time, he predicted that three to five world-class cosmetics groups would be born in China no later than 2049. Based on this judgment, he believes that smart and far-sighted investors will use their own money to cast brands that they think are worth investing in. Therefore, the value of an excellent company will eventually be reflected in the stock price.

　　"Looking forward to 2024, we will continue to maintain confidence in the beauty industry, which is expected to continue to grow steadily." Talking about the investment opportunities in 2024, Xu Xiaofang judged this. Specifically, she believes that investors can pay attention to some structural opportunities when laying out the beauty track, and there are three main lines to focus on: first, continue to follow the main line of cost performance, second, make beauty science and technology, and third, pay attention to a group of China local raw material enterprises that are rising in the upstream of the industrial chain.

　　According to Xinhua News Agency, Canberra (Reporter Zhang Jianhua), some people joked that "love is blind". Australian researchers try to find out by scientific means. Their research found that when a person falls in love, the related brain reaction will make people put the lover at the center of their life.

　　Researchers from Australian National University and other institutions recently published a paper in the journal Behavioral Science, exploring the connection between the behavioral activation system of human brain and romantic love.

　　The researchers surveyed 1,556 young people who were in love. The survey questions mainly focused on their emotional reactions to their partners and related behaviors, as well as their attention to their lovers. It turns out that when a person is in love, his brain will make an unusual reaction and put the lover at the center of life.

　　Researchers say that researchers know the role of oxytocin in love, that is, when someone communicates with their lover, oxytocin circulates in their nervous system and blood. Oxytocin, known as "love hormone", is a neurohormone secreted by hypothalamus, which can be secreted by both men and women.

　　The researchers further explained that the reason why lovers become particularly important is because of the combination of oxytocin and dopamine. Dopamine is a neurotransmitter secreted by the brain, which is responsible for transmitting feelings of excitement and happiness. Therefore, it can be said that love activates the pathways related to positive emotions in the brain.

The Spring Festival is approaching. How do you celebrate the Spring Festival this year? Recently, Banan District launched the "Family Style and American Family Annual Meeting" activity, and it became a new folk custom of Banan people during the Spring Festival to establish family training, talk about dreams, talk about gains and losses, and send blessings.

The relevant staff in Banan District said: "We advocate the citizens to celebrate the New Year on the spot. We hope that through this activity, Banan people will inherit the family style and carry forward the excellent traditional culture of the Chinese nation while feeling the taste of the year, so that the year 2021 will be full of atmosphere and connotation."

Anti-epidemic advanced families: the dream of family reunion and Spring Festival group.

During the Spring Festival of 2020, Yang Jifan and Li Chunmei, who live in Lijiatuo, Banan District, failed to go home for the New Year because they struggled in the forefront of hospital epidemic prevention and control.

"A virus epidemic destroyed all my dreams of the Spring Festival." Yang Jifan’s son, Yang Herui, said, "But please rest assured, Mom and Dad, I won’t cry. I’m proud of you. I’m the doctor’s son …"

According to reports, Yang Yurui’s parents and grandfather are both medical staff. "Doctors are kind-hearted" is what Yang Herui’s grandfather often talks about. Slowly, it has become the family motto of Yang Herui.

It is under the influence of such family precepts that Yang Herui understands that mom and dad can’t go home on time, "attend" the group dinner and have a group dinner together because of "saving lives".

Today (5th), under the call of the activity of "Family Style and Annual Meeting of American Family during the Festival" in Banan District, Yang Herui’s family realized their dream of group year.

　In a small window of Lijiatuo Ronghui Jiangshan Community in Banan District, Yang Herui’s family is enjoying a reunion dinner. Prior to this, Yang Herui gave a handwritten newspaper named "I am proud, I am the doctor’s son" to my parents; Grandpa started to write down the family motto of "the doctor is kind" and taught Yang Herui the "connotation" in these four words with one stroke; Yang Herui’s family also pinched the "Mariko" symbolizing reunion together. ……

　"In the past, Yang Heli’s grandfather told me about the’ doctor’s kindness’ and later told Yang Heli. I hope that I can also tell this sentence to my younger generations in the future, so that these four words can be passed down from generation to generation in our family. " Yang Jifan, the father of Yang Herui, said.

Five Good Families in China: "Cloud Reunion" Inheriting Family Style

In Lijiatuo Street, Banan District, there is another family holding a special annual family meeting.

　"I hope you can be people with goals, and I hope you can develop in an all-round way by practicing martial arts …" Facing the two little daughters in the video, Zhao Sikuo wrote the family instructions with a brush while explaining them.

Zhao Sikuo and Dong Tingting both work in the health system of Banan District. Affected by the epidemic, Zhao Sikuo and Dong Tingting will continue to stick to their posts during the Spring Festival. Because they are separated from their parents and daughters, this year’s Spring Festival, their family can only have a "cloud reunion" by video phone.

　"Today, we will eat some sauerkraut jiaozi." Zhao Sikuo said, in my hometown in Northeast China, I will eat jiaozi on holidays. Plus, two people can’t eat much, and eating jiaozi can respond to the call of "eating civilization" and has a taste of the year. Facing the camera, Zhao Sikuo did not forget to teach children to cherish food and develop a good habit of thrift.

Zhao Sikuo’s family motto is "Set a lofty ambition, cultivate a strong body, be loyal, filial and righteous, and be single-minded". In 2020, this family motto was rated as one of the top ten most beautiful family precepts in Banan District in 2020, and Zhao Sikuo’s family was also rated as one of the five best families in China and the most beautiful family in Chongqing.

According to reports, in 2021, 2,152 party branches were launched in Banan district to publicize the annual family meeting before the festival, 121 primary and secondary schools took the annual family meeting home as a special winter vacation homework, and 200,000 families held annual family meeting activities during the Spring Festival according to their own conditions.

This activity will last until March. After the start of the new semester, schools will continue to carry out activities such as class meeting, team day, dream salon sharing meeting, etc., which will fully show the achievements of students’ participation in the annual meeting. After the holiday, various government agencies and units will also take advantage of theme party days and cadres’ and workers’ unions to organize cadres and workers to share the feelings of the annual meeting in time in the form of dream salons, so as to find out a group of families with stories, traditions and representatives, dig deep into the touching stories and beautiful sentiments of family style education, and enhance the new connotation and new image of family style construction in Banan District.

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