On March 21st, the spot price of gold in London hit a record high of $2,222.91 per ounce. Since the beginning of this year, the international gold price has been rising, but the high price seems to be unable to stop consumers’ enthusiasm for buying, and it has also ignited the gold accumulation business, which has a tendency of "the higher the price, the more I buy". So, is gold still suitable for buying at this stage?

To answer this question, we must first understand the reasons for this round of high international gold prices. Externally, factors such as the intensification of geopolitical conflicts and the continuous "gold buying fever" of many central banks have provided support for the rise in gold prices, but the core reason is the increase in the market’s expectation of the Fed’s interest rate cut.

In the international market, gold is denominated in dollars, so the direction of the Federal Reserve’s monetary policy has always been an important factor affecting the price of gold. Generally speaking, there is a "seesaw" relationship between the gold price and the dollar trend, that is, when the Fed raises interest rates to make the dollar strong, the gold price falls; Conversely, when the Federal Reserve cut interest rates and made the dollar weak, the price of gold rose. Since last year, against the background of falling inflation data in the United States, the Federal Reserve raised interest rates for the last time in July last year, and the market had already expected the shift of monetary policy. In addition, Federal Reserve Chairman Powell has publicly stated many times this year that it is expected to cut interest rates during the year, and the market’s expectation for the Fed to cut interest rates has further increased, which has continuously pushed up the price of gold.

It should be noted that expectations are only expectations after all. On March 20, local time in the United States, the Federal Reserve announced that it would keep the target range of the federal funds rate unchanged at 5.25% to 5.5%, and said that it was "inappropriate" to lower the target range of the federal funds rate until it had greater confidence in the inflation rate’s long-term goal of 2%. In the eyes of the industry, the Fed’s wavering attitude and this year’s US presidential election will bring more uncertainty to the market.

In the face of uncertain factors, whether to "get on the bus" or not, investors should act cautiously on the one hand, and look at the specific needs on the other. Gold has both monetary and commodity attributes. If there is consumer demand, especially for physical gold at weddings, Chinese New Year and other nodes, then buy it. After all, gold has many beautiful meanings in China, such as "love is stronger than gold" and "good fortune", which has become a consumer’s just need to some extent. At the same time, the weight of jewelry gold is relatively light, so consumers only need to live within their means, and do not have to worry too much about the time of purchase, so they can buy their favorite styles.

From the investment point of view, the more noisy the market is, the more investors need to think calmly. As a traditional safe-haven asset, the greatest value of gold lies in its anchoring value, which can be used as a part of its own diversified asset allocation to realize the dispersion of risks. It is obviously unreasonable and unrealistic to regard gold as the target that can make the value of assets grow rapidly. When dealing with gold investment, investors should accumulate a certain gold knowledge reserve, pay more attention to the macro-index changes that have an impact on the gold market, and form their own judgment logic for the future price trend. It is also necessary to understand the characteristics and risks of financial products such as physical gold, gold accumulation business and gold ETF, and determine the investment mode and allocation ratio of gold in the portfolio according to its own risk tolerance and investment objectives, and do not blindly pursue high investment.

Editor’s note: As a friend of the post-80s generation, Qian Zhenzhen often has such confusion: Why does my girlfriend/wife always let me choose between the game and her? Faced with such confusion, Qian Truth showed them the way: Why not open an Internet cafe together?

As a post-80s generation, Qian Zhen witnessed the earliest "little black room" LAN bar (the cost is 1-2 yuan/hour, and the game is mainly StarCraft), and after 2000, the smoky Internet cafes (the cost is 4-6 yuan/hour, and the game is mainly Warcraft, CS), and now the Internet cafes (the cost is 10 yuan/hour, and the game is mainly Dota2).

Unfortunately, just as Qian Zhen’s friends were gearing up to prepare for the Internet cafe, Wangyu Internet Cafe got 210 million yuan in financing in 2017, and now even Jay Chou has rushed into this market and opened a "most luxurious Internet Cafe in history".

Who will grasp the social feelings of boys born after 1980s in the future? Let’s take a look at the dialogue between "Three Sounds" and net fish, and the market conception of net fish for internet cafes.

The following content comes from WeChat WeChat official account: Sansheng (WeChat WeChat official account ID: tosansheng), the original title "Rebirth of Internet Cafe: This is a story about consumption upgrading and scene redefinition.",author: Wang Xueqi.

"There are 140,000 Internet cafes now, and it will probably be less than half by the beginning of next year, and we are waiting for the downturn of the industry," said Peng Cong, head of the brand department of Netfish Internet Cafe Market, when asked by Sansheng how to use the 210 million D round of financing just obtained at the beginning of this year.

Net Fish Internet Cafe is the first heavy investment in the entertainment capital market in 2017. On January 26th, Wangyu Internet Cafe announced that the company had completed 210 million RMB Series D financing, and the investors were Dachen Venture Capital, Yicun Capital and Mingjia Capital. Previously, Wangyu Internet Cafe has completed three rounds of financing, and the investors include Lianzhong Games and Shunwang Technology. In September 2015, Netfish also received tens of millions of RMB Series B financing from Wang Sicong Pusi Capital.

In fact, the meaning boundary of Internet cafe has been rapidly enlarged. Searching for "Internet cafes" in the map has nearly 500 search results in Beijing alone, and many traditional Internet cafes that were once "messy" are also trying to make a comeback after a makeover.

However, this is not just a simple story about Xiao Fang, a country girl, who changed her name to Miss Dong after she entered the city. Behind the resurrection of Internet cafes and the rise of Internet cafes, hundreds of billions of game industries and more than 50 billion e-sports industries are making efforts to support it. At the same time, it is also the upgrade of offline social needs of a new generation of young consumers and the redefinition of certain Internet scenes.

Although e-sports and socialization have enabled Internet cafes to find their core competitiveness in the new era, which has attracted a large influx of capital, the current growth of consumer groups seems to be insufficient to carry the influx of Internet cafes.

As a result, the pioneers of the Internet cafe industry have invested in brand building and marketing promotion after earning the first bucket of gold. This revived traditional industry is attracting new players, but the old players have sharpened their swords and prepared for a big fight.

Starbucks is the goddess of inspiration for Internet cafes.

The bar in the Internet cafe looks more like a cafe.

Walking into the storefront of Netfish Internet Cafe near Beijing Workers’ Stadium, the spacious foyer makes it look like a large KTV at its peak many years ago, while the bar at the end of the foyer is more like a cafe, and the menu is also a standard cafe configuration. In addition to coffee juice, there is also a simple meal of pasta and rice. On the glass counter, even a certain brand of seaweed jar was carefully displayed.

Probably this snack is being promoted recently, and Net Fish Internet Cafe has also specially launched a package of seaweed and milk, which allows you to surf the Internet for free at a specified time after purchase.

The computer area of Wangyu Internet Cafe is also very different from the traditional Internet Cafe, which adopts a circular layout similar to a ladder classroom and puts all-in-one Apple machines. Apart from the cries of "Don’t bid farewell" (note: warning teammates not to die) and excited shouts from time to time from the private room, there are few people in the lobby on weekdays. The clerk wearing a white shirt printed with the net fish logo stops to watch the game from time to time and often exchanges some experiences with consumers.

The earliest Internet cafes in China appeared in about 1995 and began to develop rapidly around 2000. In that careless era, Internet cafes were not a safe place for parents, and there were a large number of black Internet cafes that lacked business qualifications. After the 2002 Blue Speed Internet Cafe fire and the 2003 SARS, the government began to tighten the supervision and licensing policy for Internet cafes.

At the same time of policy tightening, the popularity of personal computers and smart phones has also quickly separated the popularity and traffic of Internet cafes. Once they have a free choice, it is becoming more and more difficult for young people to accept the dirty and chaotic Internet cafes that are shrouded in smoke. Several executives of Internet cafes told Sansheng that the Internet cafe industry in China began to enter a trough in 2010, and 2012 was probably the lowest ebb.

Faced with the overall decline and near elimination of the industry, some internet cafes in it began to actively seek new ways out. In this process, the global coffee chain brand "Starbucks" unexpectedly became the common goddess of inspiration.

Xu Hua from the brand department of Jiela Internet Cafe said in an interview with Sansheng that Jiela’s earliest attempt at Internet Cafe originated from a Starbucks consumption by her boss. Starbucks was very popular in 2010, and the boss felt that we could do the same as Starbucks and be a little more elegant. In 2005, Net Fish Internet Cafe was inspired by Starbucks when it tried to improve the environment of Internet cafes and added new leisure elements, because the latter "has access to the Internet, is quite comfortable, and has food and drink".

Compared with the pioneers of the transformation of Internet cafes such as Gera and Netfish, Bidou Internet Cafe, which rose in Guangzhou, started from another road. Fan Lihan, one of its founders, told Sansheng that Bidou first started from restaurants targeting college students and developed cultural and creative products. The purpose was to get involved in the campus market from different angles, turn himself into a university traffic portal company, and then realize the traffic through cooperation with other brands.

However, the restaurant belonging to "diligent" is unstable in profit and complicated in management. As a result, in 2016, they turned their attention to the "lazy" Internet cafe that has been in full swing. Fan Lihan likes to compare the Internet cafe industry to a parking lot. "As long as we solve the problems of qualification and location, we can get very stable profits and low management costs."

The current mode of Bidou Internet Cafe is to directly purchase Internet cafes that have been in business for many years through capital operation, and then upgrade and transform them into Internet cafes. In this respect, Bidou has certain innate advantages. Guangzhou did not have a large-scale chain Internet cafe before, which also means that Bidou does not need to face the experienced and powerful old landlords in this market.

Gera in Hangzhou, Wangyu in Shanghai, Bidou in Guangzhou, old players and newcomers in the Internet cafe industry are actively capturing different hills of Internet cafes in their own different ways.

E-sports is the specific medicine for the revival of Internet cafes.

"Coffee" is the source of inspiration for the return of the transformation of Internet cafes, and the shot in the arm for the real survival of Internet cafes is e-sports. For young game users, e-sports is not only more competitive in content and feeling, but more importantly, this new competitive event, which emphasizes teamwork and interaction, has fundamentally changed the offline social function and consumption scene of Internet cafes.

E-sports was officially recognized as a sport by the State Sports Commission in 2003. Although it also produced a number of star players, the limited number of competitions and immature business models have not attracted real capital favor for the e-sports industry.

After the game industry has reached a considerable scale, the e-sports industry began to take off. According to the data of the Game Working Committee of China Music and Digital Association, the market size of e-sports industry was 22.63 billion yuan in 2014, and it has more than doubled to 50.46 billion yuan two years later. Several operators of Internet cafes said that with the entry of Wang Sicong, Tencent and other capitals, e-sports began to become the development trend of the industry in 2012 and became a capital hotspot in 2015.

Another important change also occurred around 2014, and the state began to take more active encouragement to the e-sports industry. Xu Hua told us that Gera began to lay out e-sports based on the suggestion made by the Vice Minister of Culture when he visited in 2013.

Internet cafes are the direct beneficiaries of the booming e-sports industry. It is e-sports that makes people brought home by personal computers and smart phones go out of their homes again. For ordinary players, although e-sports competition is not a daily standard, "team competition" is a basic demand.

According to "Three Sounds", consumers around the age of 30 are the main force of opening black rooms (note: opening black rooms and playing games in Internet cafes). They have enough spending power and are more eager for offline social interaction.

Peng Cong said that the emergence of two phenomenal games, Dota2 and League of Legends, was an important turning point in the revival of Internet cafes. Although before them, there were also hot games in Internet cafes like Legend and Warcraft, the direct antagonism of Dota2 and League of Legends and the need to form a team are stronger, which can arouse people’s interest in playing in Internet cafes.

Compared with other e-sports events, "Dota2" and "League of Legends" offer higher individual event prizes, and the champion prize of "Dota2" even exceeds that of Wimbledon. With such a big prize, it will naturally attract more professional players to participate in the competition, and the hot atmosphere of the professional arena will eventually infect ordinary players.

E-sports has brought transformation opportunities and new growth points to Internet cafes, but it has also brought covetous competitors. More and more hot money has begun to pour into the Internet cafe industry-the country of hardware manufacturers and players has started to make Internet cafes, and Gome built its own Internet cafe brand Xiaomei Internet Cafe at the end of 2016. Former members of E-sports team WE have opened Internet cafes, and even the famous singer Jay Chou has joined the Internet cafe battle.

In 2014, the Ministry of Culture, the State Administration for Industry and Commerce, the Ministry of Public Security and the Ministry of Industry and Information Technology jointly issued No.41 and No.42 documents to improve the management policies of Internet cafes and promote the transformation and upgrading of Internet cafes, which lowered the threshold for opening Internet cafes, and the model of Internet cafes was easy to copy from the perspective of space design and equipment. Xu Hua said that the homogenization competition between Internet cafes is very serious.

Peng Cong also said that since the second half of 2016, the Internet cafe industry has entered a new round of survival of the fittest. A large number of Internet cafes that follow the trend obviously lack the ability to cope with fierce competition. Many Internet cafes can only attract customers through hand-to-hand combat methods such as price reduction and large-sum rush.

In his view, the market capacity of the Internet cafe industry is relatively limited. Although the number of e-sports users in China increased slightly in 2016, reaching about 130 million, Internet cafe consumers only accounted for a small part of it. In contrast, the supply of all kinds of Internet cafes blooming all over the sky was also in excess of demand. What’s important is that the two Internet cafe engines, Dota2 and League of Legends, have also begun to enter a period of exhaustion. "The market needs new games, and we are also waiting for the next end tour of Dota2 and League of Legends."

Under the realistic market situation, Internet cafe brands that already own the hills have begun to prepare more ammunition and put it into the next round of elimination war.

"What do Internet cafes do for promotion? Can they afford it?"

This is a question raised by Peng Cong, a native of 4A Company, when he first met with Huang Feng, the owner of Netfish Internet Cafe.

For Internet cafes before the transformation, marketing and brand are still two very distant words. At that time, as long as we had a good position, a computer that was not too bad, and more tolerance for minors’ fake ID cards, the business of Internet cafes would soon get better.

However, when the black Internet cafe model lost its stable audience and the Internet cafe model fell into fierce competition, marketing and brand became one of the key factors to win in the new stage.

In the storefront of Netfish Internet Cafe, in addition to the large portrait of the spokesperson Angelababy, there is also the ubiquitous brand logo cartoon killer whale. Gera Internet Cafe invited Miss, the queen of e-sports, to speak for herself, and also cooperated with Running Man by providing venues. In contrast, Bidou Internet Cafe, whose start-up team is good at marketing, continues the cultural and creative genes and designs its own brand image.

In addition to VI (corporate visual design), internet cafes have also made great efforts in the interior design of their stores. The style design of each store of Netfish is different. Compared with the bright wind of Netfish Internet Cafe, Fengdie Internet Cafe, another brand of its Internet Cafe, has many female users because of its warmer overall color and more casual decoration style. Bidou Internet Cafe, which aims at college students, hopes that the storefront image will be more positive and sunny, so it adopts a yellow-green tone.

In addition to the establishment of brand image at the visual level, holding e-sports competitions and actively seeking cross-border cooperation are also the focus of Internet cafe marketing. Bidou Internet Cafe held the Guangzhou University E-sports Goddess Challenge, which turned "watching girls play games" into a marketing event with great communication value. Gera and Netfish will also hold daily competitions in the store.

According to Peng Cong, when Netfish Internet Cafe holds a national e-sports competition, there will be 33 teams in just one store.

Net Fish Internet Cafe is spending more of the money it has melted on linkage with other brands, so as to establish its own differentiation and recognition. Some time ago, Banana Plan held the BIG Carnival in Shanghai, and the net fish Internet cafe also participated in it, and set up its own e-sports stage.

At the same time, the net fish also began to pay more attention to investors’ resources other than money. For example, the acceptance of Mingjia Capital in the D round of financing was due to the influence of the boss Huang Xiaoming, which brought many star resources to the net fish.

In this marketing campaign, the old Internet cafes rely on strong economic strength, industry contacts and local resources, while the new generation of Internet cafes rely more on their own sense of smell and experience in marketing and the dividends that those who join the battlefield later have.

When it comes to how to get out of the Red Sea of Internet cafes, the three Internet cafes seem to have their own strategies. In Xu Hua’s view, as long as the game industry is still popular, the Internet cafe industry will definitely continue to survive. With the cooperation resources of big game manufacturers, such as the activation-free demo of some games and the privilege of all heroes and all skins, old-fashioned Internet cafes can still attract many players and franchisees. For Gera, the next upgrade will focus on the intelligent management of Internet cafes and the improvement of operation and marketing capabilities.

In Peng Cong’s eyes, the user-oriented concept and integrated management system are the unshakable core competitiveness of net fish. "Equipment can be copied, lots can be replaced, but services cannot." The integrated system ensures that net fish users can be used nationwide after handling the card, which enhances the user’s viscosity. The future planning of net fish still revolves around the game. "What we do is not an Internet cafe, but a multiplayer game space."

For Fan Lihan, on the road of branding, the Internet cafe industry in Guangzhou has just started, and it is better to stand firm in South China than to plan for the future. "There are hundreds of thousands of Internet cafes in China. In terms of market share, no Internet cafe enterprise has really started to run. They run in the Yangtze River Delta and I run in the Pearl River Delta."

A long time ago, Internet cafes carried the need for people to communicate with the outside world. There were brothers from game guilds, unspeakable videos and websites, and chat room users who had never met before. After personal computers and smart phones have changed people’s communication patterns, some people are willing to return to the more or less real world of Internet cafes.

Fan Lihan’s vision for the future of Internet cafes is a pan-entertainment space that can be consumed by pass. "Buy a ticket, want to play games with a high-profile computer, want to sing with KTV, and want to play billiards with a pool table."

The above is the article of "Three Sounds".

After reading it, Qian Zhen felt the same way about the following sentence:

Consumer groups around the age of 30 are the main force in opening black rooms (note: opening black rooms and playing games in Internet cafes). They have enough spending power and are more eager for offline social interaction.

And what will be the future format of internet cafes?

I don’t know how you feel after reading the picture below.

● Upgrade software.

　　At the same time, the staff of 4S shop told us that we could upgrade the software for the vehicle, including/system, body control module, environmental control unit, control module, electronics, dashboard, lighting control system, multimedia host and parking control module.

　　The whole upgrade process takes about 4 hours. In order to ensure that the vehicle is always powered on during the upgrade process, and to avoid the adverse impact of long-term idling on the engine, and also to protect the environment and save fuel, the 4S shop will connect the external power supply to the vehicle during the upgrade process and stop at the exclusive station. In order to prevent power failure caused by misoperation, the staff will basically not do other operations on the vehicle during the whole upgrade process. Therefore, if you want to upgrade the software and replace the window regulator together like us, I suggest you communicate with the 4S shop by phone in advance before going to avoid inconvenience.

　　After the upgrade, there are two most obvious feelings. First of all, the opening and closing mode of the high beam has become more dominant. The original way to turn on the high beam is to push the turn signal lever forward, which is the same as most cars, but the way to turn off the high beam is different, which is to push it forward again. It is said that this design has been criticized by many car owners. Therefore, after this upgrade, the way of turning off the high beam has been adjusted, from pushing forward again to dialing backward, and the operation is the same as that of most cars.

　　In addition to the high beam switching mode, the background light of the instrument panel has changed from the original linkage with the headlights to a constant light, which has a better visual field effect. At the same time, the font of the color LCD screen in the middle of the dashboard has also been adjusted. In particular, the color of the navigation road name we criticized before has finally changed from the original crimson word to white, which is obviously clearer. However, our wish to improve the recognition rate of navigation handwriting, which we had been looking forward to before the upgrade, was finally failed, and the recognition rate of navigation handwriting was still incomprehensible.

　　As for the body control module, environmental control unit, engine control module, electronic power steering and parking control module included in the upgrade, how much impact will it have on the actual car experience, which needs further careful observation, and we will introduce it to you in the next episode.

● Fuel consumption performance in the ninth stage: the average fuel consumption per 100 kilometers is about 10.5L/100km.

　　At the end of this issue, let’s share with you the latest fuel consumption performance, which can be said to have surprised us again. Actually, the "highest fuel consumption since the car was picked up" of 11.86L/100km was opened. Of course, this is related to the traffic jam in Shanghai after the school started in September. It can be clearly seen from the table that at the end of August, the fuel consumption was only 9.25L/100 km, and then it soared. The fuel consumption calculated when refueling on September 4 was 10.18L/100km, and then reached a new high of 11.86L/100km. Taken together, during this period, we traveled 1265 kilometers, refueled 132.71L, and the average fuel consumption was 10.5L/100km. This fuel consumption data is indeed high for a 1.6T model. Fortunately, in the middle and late September, the weather began to turn cold, and the frequency of using air conditioners will gradually decrease. We will continue to pay attention to whether this will improve fuel consumption.

■ Summary of this issue:

　　In this issue, we sent 3 to 4S shop to replace the window regulator and upgrade the software. 4S shop can take the initiative to ask questions and make claims during the second insurance, and arrange for subsequent replacement. The service is still good. Just for new cars, it is necessary to disassemble the door trim panel, which I think will make the owner feel uncomfortable, and there is no public recall of such accessories defects, which we think is not very appropriate. As for the software upgrade, as far as the adjustment and upgrade of the opening and closing mode of the high beam we can intuitively feel at present, the result is still worthy of recognition, and it is indeed more comfortable to use than the original, and we commend it. Well, the long-term test update of this issue is over. Let’s spoil the content of the tenth issue, which will include the change of driving state of the vehicle after the software upgrade and the experience with the function of this car. Please look forward to it. (Text/Huang Zhengqiao Sheng Yuanjun Li Dianbin)

In the declining trend of the traditional business model of Internet cafes, there are always people who are unwilling to lag behind, and Internet cafe owners have been trying and exploring the hope of business upgrading. The reporter learned from the insiders that the retail scene in Internet cafes is not only reflected in the behavior mode of "selling goods and selling goods", but more importantly, the top-down thinking changes, transforming the single revenue structure of internet fees into a diversified revenue structure of retail+internet fees+value-added services.

Entering Internet cafes is youth, opening Internet cafes is entrepreneurship, and being a businessman is feelings.

After an exclusive interview with Pi Mo (Hua Ming), the product director of Fanshang Cloud Shopping Headquarters, the reporter learned that Fanshang was founded in 2014 and has been focusing on the research and development of the operating system of commercial non-staple food in Internet cafes for years. The company’s senior executives are all industry veterans who have been "soaked" in the Internet cafe industry for at least ten years. From "soaking" Internet cafes in their youth, to joining the industry to open Internet cafes, and then to setting up Fanshang, they just want to serve the industry, transform the industry, and drive the industry progress and enhance the industry level with products.

At present, the company’s technical team has more than 40 people, many of whom are technical backbones from first-tier Internet manufacturers such as JD.COM and Ali. Pi Mo said: "Some colleagues think that the R&D cost we invested is too high and too large, which is not a wise choice. However, we believe that a good product should not only have a stable and reliable system technical architecture, but also have a convenient and easy-to-use product design. At the same time, we should go deep into practical use to explore user scenarios to improve products. This is not something that can be done by building a running team. "

At the same time, Ma Mo believes: "Although we have invested a lot in the early stage, there is never a shortage of good products. From the market share curve of all merchants, our early investment is completely worthwhile. Good products not only help us win the reputation and market, but also the whole product is the core wealth of all businessmen.

Our founder once opened dozens of Internet cafes in three cities, with losses and gains, and bitterness and sweetness. He often said that it is very meaningful to create a product like Fanshang Yunbu in the industry and help Qian Qian to be the same as his original Internet cafe owners. "

All merchants purchase the Internet cafe industry intensively, leading the retail upgrade.

The reporter learned from the visit of the managers of Internet cafes that the well-known Internet cafes in the industry now generally use the comprehensive SaaS solution purchased by Fanshang Cloud. Fanshang Yunbu has optimized SaaS services for the operating pain points of the Internet cafe industry, making the software system solve problems more accurately.

In the design of SaaS service, Fanshang Cloud Purchase broke the traditional mode of online or stand-alone software, and realized the distributed architecture of localized storage and server data collection through technological innovation, which not only solved the requirements of data security and query analysis, but also ensured the high stability and maintainability of SaaS system.

In terms of functional design, Fanshang Yunbu has developed four front desks based on inventory, activities and accounts, namely, the customer ordering terminal, the bar cashier terminal, the employee ordering terminal and the backstage auditing terminal. Through the classic technical mode of "large, medium and small front desk", Internet cafes can solve all the functions of commodity management in one SaaS stop, from the owner of the Internet cafe to the store manager, cashier and network manager, using a set of products in a unified way, and issuing indicators from the owner of the Internet cafe.

The reporter here is also willing to believe that with the deep cooperation and active innovation in various fields in the industry, the Internet cafe industry will eventually usher in a new world, bring more novel consumption scenes and experiences to consumers, and promote the healthy and effective development of the industry.

Disclaimer: The market is risky, so you should be careful when choosing! This article is for reference only, not as a basis for trading.

1905 movie network news On June 23rd, a statement of the company’s October culture was filmed, which made the sci-fi IP that China movies wanted to climb come into people’s eyes again.

This animation company will become the latest film industry, trying to bring Liu Cixin’s novels to the big screen.

　

It has been 10 years since the film and television rights of the series of novels of Three-body were sold.

　

01

"There will be a month," three-body "movie will be released. By this time, even a trailer was not released, and the movie was definitely problematic. " At the Shanghai International Film Festival in 2016, a film reporter commented like this.

It was an extraordinary year for filmmakers. In the past 2015, the box office of movies in China mainland reached an unprecedented 44 billion. Moviegoers were extremely excited, hot money poured in, and the discussion on IP reached the maximum.

　

Shanghai International Film Festival is also very lively. In two weeks, 100 film companies were announced; Five private companies have released films; There are dozens of press conferences waiting for media reports every day. Even Ang Lee, who rarely appeared in the mainland, came to Shanghai to sit with celebrities such as Yu Dong and Xú Zhēng to discuss the future of China’s film industry.

On June 15th, the film festival entered the fifth day, and the media’s interest slowly shifted from the film festival to the "Three-body" which will be released one month later. News began to come out that the post-production of "Three-body" has not yet been completed, and it will be considered to withdraw from the summer.

　

Rumors are getting worse. At that time, it was reported that the quality of "Three-body" was so poor that the materials could not be used at all, and Kong Ergou, CEO of Youzu Film Industry, had left his job and the project stopped. Two days later, on June 17th, director Panpan Zhang and producer Kong Ergou spoke on social media one after another, denying the rumors and saying that they would increase the budget for the later period of the film.

　

The rumors subsided for the time being, but the movie "Three-body" was completely lost. It was not until April 2020 that the annual financial report of Light Media revealed that the new "Three-body" film had entered the early development stage.

　

This wait is another four years.

　

02

Unlike most people who sold their film and television adaptation rights when the market was hot, Liu Cixin sold the adaptation rights of several novels early, including Three-body, which was bought by China Film and Panpan Zhang. It was sold around 2010, and it is said that it only sold less than 100,000 yuan.

　

In 2013, Panpan Zhang used his own company, Beijing Baixingshe Culture Development Co., Ltd., to submit an application for film production and filing, and the screenwriter was Song Chunyu who worked with him.

　

During this period of time, Panpan Zhang has been looking for investors to join. It is said that one of his requirements is to be a director himself, but Panpan Zhang has only been granted the right of adaptation for five years. This also means that if you want to be the director of "Three-body", the project must land in 2015.

　

Finally, it was Kong Ergou’s Youzu film industry that decided to invest. At that time, the Youzu film industry was still a newcomer in the circle. Panpan Zhang wanted to be the director of "Three-body", and Youzu hoped to make the company a leader in the domestic industry through movies. Both sides have their own worries, but they hit it off.

　

In March 2015, the film was officially started, and it was finished in August of the same year. In November, 2015, Youzu Film held a rough-cut film viewing meeting.

　

03

But this has not been a smooth year. After the filming of "Three-body" started, in May 2015, Xiao Fei, the vice president, left his job, only half a year before he joined the Youzu. Then Xiao Fei founded Upward Film. In November, another vice president, Yang Lu, left and founded Yuanli Film.

　

Before Kong Ergou, Han Wei, who founded Xiyi Film, also briefly served as CEO of Youzu Film. An insider once said that one of the reasons why Han Wei left Youzu was that she could not handle the mess left by Three-body Film.

　

During that time, four executives left their jobs within half a year, and two CEOs changed. There were more than 30 people left in the Youzu film industry, which once had more than 120 employees, and the official account was not managed because of the departure of the Xuanfa team.

　

Even though the personnel changes of tourists are so ups and downs, Kong Ergou and Panpan Zhang still insist on making Three-body, after all, it is a big project with an investment of 200 million yuan.

　

Someone once recalled to the media the scene of the film festival in 2015: there were two versions at the film festival, one was edited by Panpan Zhang himself, and the other was edited by Gao Qunshu, because he was also the chief content officer of the tourist film industry at that time.

Panpan Zhang’s version was supported at the film conference organized by Enlight Pictures. Gao Jun, who was deeply involved in the production of "Three-body", once told the media that after watching the film, the director’s dominant position was re-established. At the same time, he also revealed that this version of "Three-body", the participation ratio of Light Film Industry is 15%-20%.

　

04

Before leaving his post, Yang Lu used to be the general planner of the film "Three-body". He once said that many people were not satisfied with the rough cut version, but after all, it was the most original version with no special effects and no good narrative.

　

Director Lu Chuan also appeared at the film conference. When confronted with the media’s verification, he just said, "I just helped my friends make suggestions and participated in several conferences. After all, I have made some visual effects films, and I still have some gain and loss experience in this respect. I will give some basic suggestions from the perspective of creation to avoid detours." Did not disclose who voted for it.

Being supported does not mean that the progress of "Three-body" will continue smoothly. Many subsequent controversies revolved around the later special effects. Yang Lu once revealed that VHQ had been involved as a cooperative special effects company when the film started shooting, and made some digital previews and process control for the film.

　

However, in June 2016, a person familiar with the matter suddenly revealed that VHQ had withdrawn and the special effects company was replaced by four other companies. Panpan Zhang is also considered inexperienced, and his understanding of special effects is still in the basic stage.

But Kong Ergou obviously hopes that the film can appear in front of the audience as soon as possible. In November 2016, he announced that the film would be released within one year. By July 2017, "Three-body" was still in the late stage of special effects in his mouth. But since then, people seem to forget the existence of this film.

　

In 2019, when The Wandering Earth was released, fans suddenly remembered "Three-body" and left messages under Kong Ergou’s social account. After two years, he wrote this passage:

　

"Wandering earth is so wonderful that I don’t know how to describe it in words. After watching it yesterday, I cried and sat in the cinema until the last line of subtitles came out. I deeply feel guilty and ashamed for the recklessness and ignorance of starting the "three-body" project five years ago. Come on, China science fiction! Sooner or later, stand on the top of the world! ! … I am a seventy-two martyr in Huanghuagang. "

The implication is that it seems that this film "Three-body" directed by Panpan Zhang has been abandoned and will not meet the audience again.

　

05

Compared with 2016, today’s China film industry is already a different look. Among them, many films that rushed to establish projects and wanted to earn box office through IP and traffic have been smashed. Chinese blockbusters began to appear, and realistic themes regained the attention of the audience.

　

On the one hand, there is a growing demand for good movies in the market. On the other hand, the industry began to have a stronger ability to promote the film industry to become more and more perfect.

　

When pathfinders explore the ceiling of genre films upwards, they also leave experience and direction for future travelers.

As a result, a new version of the "Three-body" movie will appear. Tian Xiaopeng, the director who filmed The Return of the Great Sage on the Journey to the West, took over this difficult baton.

　

It has a similar corporate background to the old version of "Three-body" movies, and the cooperative companies behind the new version of "Three-body" are still tourists and light. A person familiar with the matter told us that the new version of "Three-body" will be re-established, giving up the old materials and starting from a new starting point.

　

The story of the film "Three-body" is just a way for China’s films to squeeze out water and eliminate bubbles. With the weight of "Three-body" in the hearts of sci-fi fans and the sensation caused by sci-fi genre among fans, this new finished product will still attract much attention in the end.

　

For the narrative of the development of China’s film industry, The Wandering Earth is responsible for what the audience wants to see from scratch. Now, the plot of farmland may fall on "Three-body".

This road may not be easy to walk, but as long as the filmmakers are on this road, the audience will walk with them on this road.

Not long ago, we showed you the advantages and disadvantages of Tesla’s three domestic rivals, Krypton 7X, by taking stock, but don’t forget that there are more than three domestic new energy SUVs that want to kill Model Y recently. Today, we will continue to play a game to see which China players are selected.

Zhijie R7

Among the domestic rivals of Tesla Model Y, the "Chinese content" is surprisingly high, and many products are related to Huawei, including the Aouita 07 mentioned earlier, including the starting price of 259,800 yuan introduced here, which is higher than the starting price of Model Y, which is really daring.

advantage

1. Equipped with Huawei ADS 3.0 intelligent driving system. The intelligent R7 is indeed expensive, but it is expensive. The intelligent driving level of Max and Ultra models is on par with M9 and S9, which is worth our expectation.

2. Have your own understanding of storage space. From some functions, we can see that the intellectual R7 is also pursuing differentiation, such as space, setting the front reserve box as an electric bomb, and chiseling multiple "cabinets" for the center console.

3, equipped with a platform full of blood. The front virtual kingpin double wishbone+rear five-bar linkage+the whole system comes standard with CDC variable damping shock absorber and air suspension, and is equipped with intelligent road condition identification system. The chassis configuration of Zhijie R7 is very kind.

disadvantage?

Expensive. You can say that Zhijie R7 is more expensive than Tesla Model Y, and it is confident, but I’m afraid most people don’t have it. Of course, this may be my problem, not the problem of Zhijie R7 …

Zhiji LS6

From the time point of launch, it can be regarded as a "heterogeneous" among all the inventory models. Others are brand-new models, and it is a new model. From the time point of "anti-special", it should be in the same echelon as Xiaopeng G6, but because it has been updated in the near future, let’s talk about it.

advantage

1. Equipped with digital chassis of Lizard and intelligent four-wheel steering system. Support the "crab walk" mode, which is a major feature of Zhiji LS6. After all, the size of medium and large SUVs is there. With this configuration function, users’ daily walking and parking are of great help.

2. Multiple listed limited-time benefits, including the co-driver’s zero-gravity seat, the semi-spoke steering wheel and the ISC intelligent light system, can be freely installed at present, and it is quite tempting to become stronger without charging money.

3. As far as the shaping of the interior is concerned, Zhiji LS6 is the most unique existence outside Aouita 07. No matter the number and size of screens or the shape of the steering wheel, it is very unique, and the creation of a sense of science and technology is very successful.

disadvantage?

In all fairness, the brand of Zhiji is not low in volume, but it seems that every time it is "hot", it is not a good thing. The rollover of the press conference and the shocking remarks of high-level people … all make the owners of Zhiji lose their shares, so it is really wrong to market this piece.

Lan tu zhi yin

At this moment, coming to us is the national team player, the fourth model of Lantu brand, and the first model developed by Lantu’s new generation of self-developed pure electric platform. Like Krypton 7X, it can be regarded as the most "back to the mainstream" product of Lantu at this stage.

advantage

1. The limited price starts at 179,900. Ledao L60 has a low entry threshold because it supports the mode of renting electricity, while Lantu bosom friend is cheap. That’s really the national team with abundant funds! Limited to 3,000 sets, the starting price is only 179,900. Don’t forget that this is a pure electric medium-sized SUV …

2. The global 800V high-voltage silicon carbide platform has a maximum battery life of 901 kilometers. Even if the limited price is abandoned, the company can achieve a starting price of 196,900 yuan, which is also excellent among the opponents of Model Y, but its battery life and energy supply are not compromised.

disadvantage?

Aside from the advantage of cost performance, it seems that there are no distinctive products in Lanti Zhiyin, such as the exchange of electricity in Ledao, the extremely luxurious, and the crab trip of Zhizhi … Everyone is making differences, but the intimate friends are not doing enough.

SAIC Roewe D7 EV (pure electric) and D7 DMH (plug-in hybrid) are officially unveiled and are expected to be launched this year. Roewe D7 locates mid-to high-end cars, D7 EV is built on the exclusive platform of new nebula pure electricity, and the cruising range of CLTC pure electricity is up to 610km；. The D7 DMH is equipped with SAIC’s new self-developed dual-motor super hybrid system with a comprehensive cruising range of 1400km. The new car will compete with BYD Seals and Deep Blue SL03 in the future.

Roewe D7 EV

The front face of D7 EV is designed with a closed grille, and its shape is very similar to that of Weilai ET7. The side of the car is equipped with a hidden door handle, with 17/18-inch wheels to choose from, and the tail is equipped with a duck tail. The tail light is slender and curved inside, and it also supports skylights, side front radar, side rear radar and other configurations. The new car will be equipped with Roewe’s newly-built Yunsu cockpit and upgraded zebra intelligent driving machine system, which supports 180 one-button leveling in the front row.

Xingyun pure electricity exclusive systematic platform

D7 EV is equipped with VGA rear six-in-one permanent magnet synchronous motor, which provides two versions of low/high power, with the maximum power of 145 kW/155 kW. Equipped with ultra-thin 110mm Rubik’s cube battery, CLTC cruising range is 510km/610km respectively.

Roewe D7 DMH

The tuyeres on both sides of the front lower bumper of D7 DMH are blackened, the decorative strips above the enclosed grille are sharper than the EV version, and the headlight group has built-in arc-shaped lamp cavities. The side of the car is equipped with traditional door handles and double five-spoke wheels. The shape of the taillights echoes the front face, and the edge of the rear trunk is designed with a duckling tail.

The D7 DMH is equipped with a 1.5L hybrid engine and a dual-motor hybrid power system. The thermal efficiency of the engine is higher than 43%, the pure battery life under CLTC condition is 125km, the fuel consumption is 4.3L/100km, and the car body quietness is improved by 10% compared with similar products.

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It was learned from Roewe officials that Roewe D7 EV went on the market in November, with a guide price of 149,800-176,800 yuan, aiming at a medium-sized car. At present, there are three models on sale, with a pure battery life of 510km and 610km. In November, Roewe D7 EV delivered about 420 vehicles. It was reported from the car-knowing emperor that it was the Roewe D7 EV 2023 in Langfang 4S shop.

Roewe D7 EV outlines a smooth body curve with simple and elegant lines in its design. The front face adopts a closed new energy design style, and the LED matrix headlights are integrated with the body shape, which has a strong sporty atmosphere. Headlights are equipped with adaptive distance, automatic headlights, height adjustment, delay closing and other functions.

The side body lines are smooth and dynamic, the window lines are decorated with chrome trim strips and hidden door handles, which focus on young sports. Stretch roof streamline, elegant slip back characteristics, and the drag coefficient of the whole vehicle is as low as 0.23cd. The window is equipped with one-button lifting of the whole car, and the rearview mirror supports electric adjustment, heating, electric folding, automatic reversing, memory, etc. It can be said that these functions are still very friendly for novice drivers to reverse into the warehouse. The taillights have a blackened design, and the lower enclosure is decorated with a black plaque, which has a strong sports atmosphere.

As for the interior, Roewe D7 EV adopts a simple and atmospheric design style. Except for the physical buttons set in the air conditioner, there are basically no physical buttons in the car, and a large area of soft material wrapped with millet color matching creates a luxurious texture. The dual-frame leather steering wheel is equipped with up-and-down and front-and-back adjustment, with multi-function buttons on both sides, and the design of the right-hand side is full of scientific and technological atmosphere. The center console is equipped with a floating dual screen consisting of a 12.3-inch LCD instrument panel and a 12.3-inch central control large screen, and has a built-in zebra Zhixing car intelligent system, which supports tire pressure monitoring system, mobile App remote control, GPS navigation system, voice recognition, navigation road information display, Bluetooth/car phone, car networking, OTA upgrade and other functions.

The seat of Roewe D7 EV is made of 9 layers of fine materials. The front seat supports heating, ventilation and flattening, and comes standard with boss key. Roewe D7 EV has a wheelbase of 2810mm and a height of 178cm. I am sitting in the back seat, with one and a half punches in the head and two punches in the leg space, and my performance in space is relatively good. In terms of safety performance, Roewe D7 EV 2023 610 rear-drive flagship edition is equipped with ABS anti-lock, braking force distribution, brake assist, traction control, body stability system, keyless start, remote start, parking radar, front row safety gas, etc., as well as L2-class auxiliary driving system, which supports full-speed adaptive cruise, transparent image, 360 panoramic image, automatic parking, active braking and lane keeping assist system, etc.

In terms of power performance, the Roewe D7 EV 2023 610 rear-drive flagship version is equipped with a rear single motor with a maximum power of 155kW and a maximum torque of 310N·m, which matches the electric vehicle single-speed gearbox, with a maximum speed of 170km/h and an official acceleration time of 6.5 seconds. The battery capacity is 68.5kWh, equipped with a battery temperature management system, which can be charged quickly for 0.52 hours, and the CLTC pure electric cruising range is 610km. Compared with the motor of Qin PLUS EV, this performance parameter has a maximum power of 100kW and a maximum torque of 180N·m, which undoubtedly shows excellent performance in driving scenes such as acceleration and climbing.

Generally speaking, Roewe D7 EV, as a brand-new pure electric vehicle owned by Roewe Automobile, has great advantages in intelligent configuration, performance parameters and other aspects compared with the same class models, but its sales volume in November was only over 420. Roewe D7 EV is positioned as a pure electric car that can compete with the 300,000 class, and I still hope that this model can get good reputation and market sales in the future. Finally, when you buy a car, you need to choose according to your actual needs. I hope every consumer can find their own ideal car.You are also welcome to pay attention to my account, and I will bring you the latest information and evaluation regularly.

In terms of smooth lines, it is not cheap at all from the appearance. The car exterior design continues the family design concept, and the front face looks just right. The headlights on both sides are quite radiant, and the headlights on both sides look very energetic after lighting up. Viewed from the side, the new car is still a fashionable whole body line, and the tradition of wide C-pillar can be continued. In addition, it is equipped with an 18-inch multi-frame wheel hub shape, which makes it more sporty. The rear of the car is still full and round, and the design of the rear taillights is also interesting, which shows great personality after lighting.

The whole interior of the new Volvo S90 is high-grade, which makes you feel at home in the car. The car adopts a relatively sporty steering wheel, which instantly improves the grade of the whole car, is flexible to operate, and can also be equipped with heating function. The center console is made of plastic and leather, and the materials and workmanship look quite satisfactory. The 9.0-inch central control screen is simple but fully functional in screen design, and the front row is also equipped with a dual-temperature zone automatic air conditioning control system, which can freely debug the most comfortable space atmosphere. The front and rear seats are relatively top-notch and can firmly grasp the family.

The length, width and height are 5090×1879×1444mm respectively, and the wheelbase has reached 3061 mm. In the same class, the wheelbase of Volvo S90 ranks fourth. One bright spot is that its width reaches 1879mm, which reflects that the lateral space inside the car is not bad. The design of skylight also increases the subjective space feeling of front and rear passengers. Among the models of the same price and class, the trunk volume of Volvo S90 ranks 9th. Spatial performance is limited by vehicle positioning, and the performance is acceptable, and the flatness is no problem, but the total space is average.

Volvo S90 is equipped with a 2.0 engine with a maximum output of 184kW and a maximum torque of 360Nm. 2.0 The power performance of the engine matched with Volvo S90 is quite satisfactory, the low torque is weak and the hysteresis can be felt. Volvo S90′ s official measured zero-hundred-acceleration score is 7.2S, ranking 11th among 400,000-800,000 medium and large-sized vehicles.

Volvo S90 has complete active/passive safety configuration, includingAutomatic parking、Zero tire pressure endurance tire、Automatic parking、Steep slope descent、hill start assist control、knee airbag、HUD head-up display、Anti-lock braking (ABS)、Braking force distribution (EBD/CBC, etc.)、Brake assist (EBA/BAS, etc.)、Traction control (ASR/TCS, etc.)、Active noise reduction、Engine start and stop、Side safety air curtain、Wireless charging of mobile phone、night vision system、LED daytime running lights、Forward reversing radar、Tire pressure monitoring、Steering wheel heating、Body stability control (ESP/DSC, etc.)、Rear reversing radar、Fatigue reminder、Remote parking、Child seat interface、Lane keeping (LKAS)Equal configuration.

Among them,Automatic parkingYou can avoid stepping on the brakes for a long time or needing to pull frequently;Steep slope descentCan safely pass through steep slope road conditions at low speed;knee airbagReduce the injury of the car interior to the occupant’s knees in the secondary collision.

In order to get a more comprehensive and objective understanding of Volvo S90, you can go to the Easy Car Volvo S90 forum and browse the messages of users who have bought the car in history.

The world of scooters on the market is rich and colorful, and its age range is wide, covering almost every stage from children to adults. With the increasing diversification of people’s needs, scooters keep up with the pace of the times, constantly integrate into intelligent technology, and gradually change from simple toys to an indispensable new favorite of modern people. The upgraded version of No.9 scooter F2 is such an existence, an intelligent travel artifact that brings the future to the eyes. It not only inherits the traditional advantages of scooter’s convenience and flexibility, but also achieves a comprehensive upgrade in many aspects such as intelligence, safety and endurance. Let’s take a closer look!

No.9 scooter F2 upgraded version, with amazing endurance. It is equipped with 18650 power lithium battery with high safety standard, which is not only safe and reliable, but also provides surging and lasting energy support for vehicles, and the maximum riding life can reach 30KM, which well solves the problem of insufficient electricity when camping outdoors.

On the basis of long battery life, the power support of the F2 upgraded version of scooter No.9 is also quite powerful. It is equipped with a brand-new high-efficiency brushless motor with a peak power of 700W, which can instantly release strong kinetic energy and bring super-strong acceleration experience to drivers. With the advanced electronic control algorithm independently developed by No.9, the fine regulation of energy output is realized, ensuring the high efficiency and stability of power output. Even in the face of steep slopes as high as 18%, it can easily climb at a steady speed, showing excellent climbing strength and adaptability to complex terrain, making drivers more confident in every exploration.

The upgraded version of No.9 scooter F2 promotes safety to a new height while pursuing stronger power. It has carefully designed the dual braking system, and the strong combination of the front wheel disc brake and the rear wheel E-ABS electronic brake ensures that the braking is fast and smooth, which makes the driver’s confidence multiply. In addition, the innovative 10-inch self-repairing jelly tire and the upgraded 30mm double-tube front shock absorption system effectively absorb and filter road bumps and improve riding comfort. There is also the integration of omni-directional lighting system, which not only enhances the visibility of riding at night, but also provides a clear vision when turning and changing lanes to ensure driving safety.

The upgraded version of No.9 scooter F2 is also equipped with TCS traction control system, which can effectively prevent skidding and keep the vehicle running stably even on wet roads. The addition of multiple security measures such as BMS battery management system has added a full sense of security to travel.

In a word, the upgraded version of scooter No.9 F2 not only goes beyond the boundaries of transportation, but also becomes a smart companion and fashion benchmark in modern travel. Its design is cool and fashionable, attracting all eyes instantly; In the key aspects of safety, strong power and long battery life, it has shown unparalleled excellent performance and redefined the standard of electric scooters. Hurry up and set foot on the upgraded version of scooter F2 No.9, and start an extraordinary journey that combines convenience, safety and fun.