CCTV News:Outside a hospital, vehicles are parked on both sides of the road, and there is only one lane in the middle of the road that is not wide. Near a school, vehicles waiting for children occupy two lanes in the same direction, and other vehicles can only bypass them to drive normally … …

△ Wuhan City’s vehicle illegal parking in August. The picture is from Ping An Wuhan

　　I believe many people have experienced similar scenes. In order to manage illegal parking, many cities have carried out special rectification of illegal parking of motor vehicles. The Wuhan Traffic Management Bureau recently released,From now until December 31st, there will be a reward for reporting illegal parking on roads in the central city of the city, with a maximum reward of 5,000 yuan.

　　Award criteria:

　　According to the circular, the traffic control department will conduct monthly statistical ranking on the number of effective illegal parking reports to the public, and give classified rewards to the top 150.

　　Number of top 10 and effective reportsMore than 600Per person5,000 yuanReward

　　Number of effective reports ranked 11th to 50th.More than 400Per person2000 yuanReward

　　Number of effective reports ranked from 51 to 150Over 200 casesPer person1000 yuanGive a reward.

　　Informants need real-name authentication.

　　Informants need real-name authentication, and the photos provided (three photos that meet the requirements)., should be able to clearly display the illegal vehicle type, license plate number, appearance characteristics, illegal behavior, illegal location, illegal time and other effective information.For the same illegal act reported by many people, the first whistleblower will be rewarded according to the time sequence of reporting registration.

　　Not only Wuhan, but also some cities have launched a reward report on traffic violations before.　

　　Shenzhen:

　　Shenzhen traffic police issued a report bonus of 1.36 million yuan in two years.

　　In December 2013, the Shenzhen Traffic Police officially launched a prize-winning report on road traffic violations in the city. As of December 2015,A total of 35,630 reports of various traffic violations were received, and bonuses of 1.36 million yuan were issued.　

　　General violations are included in the scope of reward reporting.

　　Shenzhen traffic police recently said that they decided to include general illegal acts in the scope of reward reporting.100 yuan will be rewarded for reporting traffic accidents or traffic jams caused by illegal parking.

　　Hangzhou

　　The highest reward 100 yuan does not include violations.

　　In March 2016, Hangzhou Traffic Police launched a reward mechanism for reporting key traffic violations and clues. Mainly aimed at 18 kinds of dynamic and hidden traffic violations in three categories, The highest reward is 100 yuan.. It should be noted that the scope of the trial reward report is the road within the main urban area of Hangzhou. At the same time,18 kinds of illegal acts do not include violations.

△ Hangzhou tries to report traffic violations with prizes. Citizens can be electronic policemen themselves.

　　How effective is the "reward report"?

　　Wuhan: Only 40 of the 1,800 photos and video traffic violation reports passed the preliminary examination.

　　Since August 15th, Wuhan has reported four types of traffic violations with prizes. By the beginning of September,The citizens submitted 1839 pictures and videos reflecting four types of traffic violations. After preliminary examination, only 40 reports were "qualified".Most of them lack the elements needed for punishment.

　　Will the reward for reporting traffic violations make the chaos of illegal parking better? Is it a perfect solution to report illegal parking with real name? Where does the reward for reporting come from? Is it reasonable and legal? Is there any legal risk?

Cctv review

　　For a long time, illegal parking is a difficult problem in the management of many cities in China. According to official data, the number of private cars in China reached 86.5 million in 2012.There are 20 cars per 100 families.It has become an "automobile society" in the sense of international standards. However, the rapid growth of private cars has also brought serious congestion, disorderly parking and other quite headache problems. If we want to solve the problem, we really need to "enlarge the trick".

　　There can be prizes for reporting, so you should use them with caution.

　　In daily management, the traffic police departments in many cities are faced with the problem of insufficient manpower.Wuhan adopts the method of mobilizing the masses, so that every citizen can become a supervisor of civilized parking and a whistleblower of illegal parking, which can not only assist the police in law enforcement, but also give play to the spirit of urban ownership of the general public. In fact, some violations also hinder the normal life of many citizens, and it is reasonable to report them.

　　From this perspective, reporting traffic violations is conducive to people’s participation in law enforcement. There can be, butOnce the report is involved with the "prize", it will increase the utilitarian color and easily lead to new problems.. Reward reporting is a double-edged sword and should be used with caution.

　　First of all, according to the rules of Wuhan, the traffic control department will give classified rewards to the top 150 people who report illegal parking with real names, whichWhether the implementation will lead to a large number of people complaining and reporting in the first few days of each month, and the rest of the time will make the public lack the motivation to report.

　　In addition, members of the public are encouraged to report crimes in order to assist law enforcement. However, in the process of reporting, each whistleblower also needs to provide corresponding photos and evidence.For such reporting materials, it is also necessary to arrange manpower for verification and verification, so that the punishment is justified.This also brings new manpower demand and work pressure. Whether the cost of law enforcement has dropped is unknown.

　　More importantly, rewarding citizens for reporting will inevitably breed "reporting professionals".If the reward report is abused, the whistleblower will bet all his money on the prize, and the result may lead to the prevalence of "fishing".There have been cases where a professional photographer deliberately violated the rules, and on the difference between reporting bonuses and simple violations, he started an illegal farce of "one willing to fight and one willing to suffer" to deceive the traffic control department.This kind of behavior undermines the due process of law enforcement and distorts the original intention of law enforcement. In addition, the problems brought by professional counterfeiting are also a lesson from the past.

　　Encourage the reporting of traffic violations and prevent legal risks.

　　The law cannot be done without authorization. In a modern society ruled by law, any force participating in social governance must take legitimacy as the basic premise.According to Article 47 of the Procedures for Handling Administrative Cases by Public Security Organs: "Public security organs shall promptly accept cases of reporting, accusing, reporting, being turned over by the masses or surrendering illegal suspects, and cases transferred by other administrative departments and judicial organs … …” .Informants subjectively report illegal acts and objectively provide the illegal information to law enforcement agencies. If it is not used for other purposes and is not disseminated in public media,Even if the reported person is punished by law enforcement agencies for the relevant reporting clues, it does not constitute infringement in the sense of civil law.

　　But in reality, the introduction of every policy will have certain risks. In the process of reporting traffic violations, people face some legal risks.For example, will it cause information leakage (there are countless problems of personal information leakage now), will there be informants using mobile phones to shoot evidence while driving, or will they be in danger when shooting evidence, and so on.This requires law enforcement agencies to design in advance when formulating policies.

△ data map

　　Bonus distribution should be open, objective and fair.

　　Once the issue of bonus payment is involved, utilitarian chips are added. Where does the money to reward the people come from? How to distribute it?For example, who was rewarded for reporting what kind of violations? All these should be done.Information is open, objective and fair, and black-box operation is prevented.Moreover, in this process, how to protect the information of the whistleblower and how to effectively protect the whistleblower’s information while making it public need to be carefully arranged.Practically there are laws to follow and rules to follow.

　　In addition, what is the effect of the reward-reporting measures? The masses took a lot of photos to report traffic violations, but what was the adoption rate? Can it effectively alleviate road traffic problems? These problems are worth thinking about.If, after the report, the violation of the regulations does not improve, but the resulting fines increase, this may cause the public to question the real purpose of this move.After all, there is basically no public account of where a large number of traffic violation fines go every year.

　　Traffic management is a big project, which also includes the management of static traffic. It is of course necessary to punish illegal parking effectively, but at the same time, it should be effectively diverted. How to make a better plan, how to increase the effective supply of parking spaces, and whether the use efficiency of parking spaces can be gradually improved are all related to the effect of our control of parking and misplacing.Reward reporting is not a normal law enforcement, and a society ruled by law needs normal law enforcement. It is expected that a series of combination boxing will be introduced, supplemented by rigid punishment and law enforcement, and the phenomenon of parking will finally be effectively controlled.

　　Wen Yi, a special contributor to CCTV commentary, Lin Zhi.

　　Yue Shenshan, an expert on legal issues

　　　　　　 CCTV News:"The U.S. military regards quantum computing as a key weapon in the space war", which is the title of a report of the U.S. Space Network on July 15th. A few weeks ago, senior Pentagon officials began to discuss with scientists the future of quantum computing in the US military. What is quantum computing? Why is the United States waiting for it?

　　　　　　 On June 27th, 2018, the Committee on Science, Space and Technology of the U.S. House of Representatives passed the National quantum scheme Act, announcing that it will invest 1.3 billion U.S. dollars in 2019 -2023 to conduct state-level quantum technology research.

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　　　　　　 On November 10th, 2017, IMB announced that it had successfully developed a quantum computer with 20 qubits. In addition, IBM has successfully developed the world’s first 50-bit qubit prototype.

　　　　　　 If the superpowers mastered nuclear technology in the 20th century, they would gain global hegemony. Then in the 21st century, a big country that has mastered quantum technology is called "quantum hegemony" by Preskill, a theoretical physicist at California Institute of Technology.

　　　　　　 In 1936, alan turing, the "father of computer science", submitted a paper entitled "On the Application of Digital Computing in Solving Difficult Problems" to the authoritative mathematical magazine in London. In the paper, an idealized computing model which can assist mathematical research was proposed, and it was later called Turing Machine. By using the permutation and combination of pure digital symbols 0 and 1, the connection with the physical world was established, and later this concept was applied to computers and became the core of modern computers.

turing

　　　　　　 Over the past 80 years, although computers have become smaller and faster, and the memory has become larger and larger, the basic core has remained unchanged. Until 2010, D-Wave, a company located in Vancouver, Canada, launched the world’s first commercial quantum computer, D-Wave One, which won the title of "revolution".

　　　　　　 Traditional computers use the smallest unit "bit" of binary data to process information. Each bit represents a binary digit, which can represent 0 or 1. These 0′ s and 1′ s, like switches, finally constitute calculation data for a simple operation. For example, to solve a maze, the traditional computer will try every possible route one at a time and finally find the right one. The method of quantum computing is completely different. Quantum computers use quantum bits and make use of the two principles of quantum superposition and quantum entanglement in quantum physics. Compared with electronic bits, quantum bits are fuzzy. That is, a thought experiment "Schrodinger’s cat" often mentioned in physics.

　　　　　　 To better understand how quantum computers work, let’s give an example from life. Imagine a library. We choose a book in the library, put a cross on one page of the book, and then close the book. Then we asked the traditional computer to find this fork in the book. Traditional computers will look at page by page, and they will soon find the page with the cross. But if the computer doesn’t know which book the fork is in, it must look at every page of every book, which will take a long time. If it is to find the fork on that page in all the millions of books in the world, it will take centuries for traditional computers and it is almost impossible to achieve it. But if there is a quantum computer, it is completely different. Because it can search all pages in all books at the same time, it can find this fork in a few seconds.

　　　　　　 The running technology on the traditional computer can skillfully find the rules buried in the massive information, but the quantum computer can give the answer when there is not enough information or too many solutions to find the rules.

　　　　　　 The huge difference between quantum computer and traditional computer in operation enables it to perform operations that traditional computers can’t do, and it can even solve some complex problems that the most advanced supercomputers can’t solve.

　　　　　　 Andrew Foresman and Langdon Downs founded the 1Qbit startup company six years ago, and convened the global "super brain" to build quantum software. This idea is being realized step by step. Foresman said that quantum computers may simulate the human world in the future.

　　　　　　 In the American sci-fi drama westworld, by copying and simulating people’s thinking, bionic people are created to continue their lives. More subtly, this kind of simulation and replication is not fixed, but slight defects may occur randomly. The origin and evolution of species are also due to unpredictable "defects" in the genetic process. This is also the key difference between machines and humans.

　　　　　　 With quantum technology, everything is possible.

　　　　　　 However, the conditions of quantum effect are very strict, and it is necessary to cool the quantum chip to near absolute zero with liquid helium, which is about equal to MINUS 273.15 degrees Celsius to run stably.

　　　　　　 In the future, the convenience brought by quantum computing technology will not only be reflected in life, but also contribute to the military.

　　　　　　 Canada’s Super Invisible Biotechnology Company claims to have developed a "quantum invisibility cloak", just like the invisibility cloak worn by Harry Potter, which can make the wearer "disappear" in people’s sight instantly. This kind of camouflage materials can bend the light, which can not only "cheat" the naked eye, but also be invisible under the detection of military night vision goggles, infrared rays and thermal imaging technology. Camouflage materials, a Canadian super stealth biotechnology company, was quickly recognized by the US military and gave the company a lot of financial support for subsequent research and development.

　　　　　　 At present, many countries have begun to study quantum computing technology.

　　　　　　 On August 16th, 2016, China successfully launched the "Mozi" quantum science experimental satellite. The US Space Network reported that the satellite adopted quantum secure communication technology and became an "invulnerable" satellite.

　　　　　　 Britain is planning a $400 million sensing and timing project based on quantum technology; A similar project in the EU is expected to invest $1 billion in 10 years; Canada, Australia and Israel also have considerable plans.

　　　　　　 In the early 1990s, Elizabeth Berman, a physics professor at Wichita State University, began to study the combination of quantum physics and artificial intelligence. But at that time, most people questioned this. Nowadays, artificial neural network and machine learning have become the most subversive technologies. They not only appear in tasks that humans are not good at, such as data mining, but also begin to appear in tasks that humans are good at, such as facial recognition. This means the personification of artificial intelligence. If quantum computing is used, it will completely solve all kinds of problems faced by artificial intelligence, and the future quantum war will really challenge the human brain.

　　On February 27th, 2023, the Central Committee of the Communist Party of China and the State Council issued the Overall Layout Plan of Digital China Construction (hereinafter referred to as "the Plan"). The Plan points out that speeding up the construction of digital China is of great significance and far-reaching influence on building a socialist modern country and promoting the great rejuvenation of the Chinese nation in an all-round way. The Plan also points out that it is necessary to strengthen the supply of high-quality online cultural products, guide various platforms and netizens to create and produce positive, healthy and upward-oriented online cultural products, and further promote the digital development of culture and implement the national cultural digital strategy. Teenagers are the vanguard force to realize the great rejuvenation of the Chinese nation, the new force to achieve the goal of the second century and build a socialist modern power, and they can’t be absent from the overall layout of the construction of digital China. It is one of the core essentials of the construction of digital China to let minors enjoy the universal and convenient digital culture and get high-quality development in the digital society.

　　According to the "Research Report on Internet Use of Minors in China in 2021" (hereinafter referred to as "Report") issued by the Central Rights and Interests Department of the Communist Youth League and China Internet Information Center, the top five online use behaviors of minors are online learning (88.9%), listening to music (63.0%), playing games (62.3%) and chatting (53.4%). It can be seen that minors mainly use the Internet for learning and entertainment, especially through the Internet. According to the report, nearly 40% of minors learn extracurricular knowledge through the internet, and more than 70% think that the internet is helpful for learning. This shows that the internet use of minors is gradually changing from "toys" to "tools" and from entertainment to knowledge.

　　Karl Mannheim, a German sociologist, believes that knowledge is characterized by openness and mobility in the process of modern society. The knowledge of short video platform broke the knowledge barrier, changed the linear and self-contained characteristics in the past, and showed the characteristics of networking and knowledge sharing. Through the reorganization and transformation of knowledge, it creates a learning space and platform with diverse contents and rich forms for people, which makes the boundary of knowledge learning in the digital age more extended and integrated, and serves the minors and provides them with an important channel to broaden their horizons and increase their knowledge. The short video is visual, scene-oriented and practical, which is more in line with the cognitive law of minors. Therefore, the Report also shows that nearly half of minors study through short video platforms. Among them, 34.0% are primary school students, 61.8% are junior high school students, 65.1% are senior high school students and 64.7% are secondary vocational school students. It can be seen that the proportion of minors over 12 years old who are exposed to short videos is higher. Minors watch short videos of learning knowledge such as exam counseling and classroom knowledge, accounting for nearly 40%, and watch short videos of interest knowledge such as piano, chess, calligraphy and painting, historical geography, sports and dance, and watch short videos of leisure knowledge such as tourism and food, accounting for nearly half. Moreover, short video platforms such as Tik Tok have also become the main channels for minors to expand their cognition.

　　Facing the brand-new learning style of minors in the digital age, how to use short videos scientifically and reasonably has become a new topic for family rearing and school education in the digital age. Some parents worry that their children are addicted to short videos, but psychological research believes that addictive behavior needs six elements: goal, feedback, progress, challenge, suspense and socialization. That is to say, users are more likely to be addicted if there are six elements in the process of using a product: having a goal, getting feedback in time, getting rewards frequently, constantly encountering new challenges, uncertain results and having social attributes. Moreover, whether it is addictive or not is closely related to the user’s living conditions, psychological conditions, interpersonal relationships and family upbringing. Although short videos have increased people’s sensory experience more comprehensively than words or pictures, they also have social and entertainment attributes, but they do not have these six elements at the same time. The shortcomings of the short video platform, which mainly transmits information, in constructing a new field of knowledge learning are mainly the homogenization of content and the diversification of value. Parents, teachers and other adults should help minors to make good use of the knowledge resources of short video platforms, so that children can enjoy high-quality digital culture through entertaining. Short video is rich in content, diverse in forms, strong in story, short and pithy, and it is more convenient to "brush the screen" in free leisure time, so it has also become people’s leisure products. In order to better transform its entertainment into education and fully integrate entertainment and education, adults need to have high digital literacy.Give more practical help and guidance to minors.

　　Parents and teachers should empower minors and create a digital environment suitable for their development. At the World Digital Education Conference held in February 2023, the Ministry of Education issued "Teachers’ Digital Literacy", requiring teachers to make good use of digital education resources to guide students’ learning. Similarly, parents also urgently need to improve their digital literacy, enhance their digital thinking, digital cognition and digital skills, and make good use of the digital cultural resources of the Internet platform with their children to develop a green and intelligent lifestyle. Parents and teachers should pay special attention to the following relationships in order to make children benefit from opening books to opening screens, and from simple entertainment to entertaining:

　　Balance online life and offline life. The development of the Internet has increased the inclusiveness of knowledge and brought new learning experiences and knowledge acquisition channels to children. Parents and teachers should pay special attention to guiding children to balance online life and offline life. We should not only pay attention to enriching children’s online life, so that children can live a quality digital life, but also pay attention to children’s offline leisure, social, family life and campus life, so that children can have a healthy and positive offline life, which is more conducive to children’s online life and offline practice.

　　Balance entertainment and education. Knowledge in the visual and interesting packaging of short videos makes children feel more interesting and easier to learn. However, in the eyes of many parents and teachers, they always feel "unlike" learning, because in the eyes of adults, they should "learn from the sea and work hard." As the children of the Internet aborigines, it seems that fun is the last word. Parents and teachers should pay attention to balance the relationship between the two, not only to meet the needs of the network generation for learning change, so that children can gain a sense of participation and belonging in their studies, but also to increase education in entertainment, so that children will not get lost in the network in joy, thus dispelling the "heavy feeling" of learning.

　　Balance short and systematic. Shortness is both an advantage and a disadvantage of short video. Short knowledge is more convenient for students to watch and more suitable for children’s short attention time. However, learning knowledge also needs to be systematized, so as to avoid "the blind touch the elephant". Parents and teachers should make good use of their advantages, and at the same time, they should consciously guide their children to build the knowledge system they need, and conduct multi-dimensional and multi-level discussions around a certain topic and a certain kind of problems, so that children can overcome the problems brought by short video learning.

　　Balance child practice and child protection. The barrage, comments and live broadcast of short videos are more interactive, which is also a "double-edged sword". The advantage is that children have more opportunities to participate, think and interact when learning online, but the problem is that it may also bring risks to minors. Therefore, we should not only encourage minors to participate in more practice, but also do a good job in protecting the rights and interests of minors. In particular, parents and teachers need to enhance their awareness of child protection, improve their digital literacy and that of minors, so that every child can enjoy the fun of knowledge learning.

　　Text/Sun Hongyan

　　(Director, Institute of Children and Adolescents, China Youth Research Center)

　　Wu Guanghui, chief designer of Comac C919 and ARJ21, has won the national special prize for scientific and technological progress and the first prize for national defense scientific and technological achievements. A key model won the first prize of China Aviation Industry Corporation I and the first prize of the National Defense Science, Technology and Industry Committee.

　　"Many aircraft parts are made in China and fly in the sky every day. C919 has gone through nearly seven years, and has done a lot of design, calculation and experiments. I am definitely willing to take this plane first. "

　　— — Wu Guanghui

　　These days, in the commercial aircraft test center of China Commercial Aircraft Corporation, the newly-built Zhuqiao test hangar in Pudong is spacious and bright. In the hangar, the landing gear that originally supported the domestic large passenger plane C919 was all put into the landing gear cabin, and three air springs like "jacks" lifted the plane into mid-air. What is going on here is the ground resonance test and modal coupling test of the whole aircraft that must be completed before the first flight, which means that the C919 has officially entered the final sprint stage before the first flight.

　　C919 is a domestic large passenger plane independently designed and developed by China. It is a short-haul single-aisle narrow-body passenger plane with more than 150 seats. In the future, it will compete with internationally renowned commercial aircraft such as Airbus 320 series and Boeing 737 series for orders. The manufacturer China Commercial Aircraft Co., Ltd. recently announced that the C919 plans to make its first flight in the first half of 2017 and will fully launch the wide-body passenger aircraft project. It can be said that after nearly 10 years of hard work, China people’s dream of "big plane" will soon become a reality.

　　① Rigorous test to ensure safety.

　　To fly into the blue sky, a plane must first practice a pair of steel bars and iron bones. For the C919, which carries the dream of a big plane for Chinese people, the significance of the test is even more significant. This is the first large passenger plane made by China people, and its safety cannot be lost.

　　For this reason, C919 has undergone a series of tests like "torture". Among them, the 2.5g static test of the whole aircraft started in early November last year is the most severe and significant one since the birth of the C919.

　　This test mainly tests the strain and deformation of the "skeleton" of the body under constant external loading. In layman’s terms, this kind of test is to let the aircraft simulate the stress situation when challenging air flight on the ground, and go beyond the natural limit to verify how much force the aircraft can bear.

　　Before the start of the experiment, the researchers covered the whole body with white adhesive tape, which is a resistance strain gauge that can sensitively measure stress and strain close to the surface of the body, just like doing electrocardiogram for the plane. During the test, the load starts to rise at the level of 5%, and the load must be kept for 3 seconds every time. "The structure must be able to withstand the ultimate load for 3 seconds without damage." Zhou Liang Dao, deputy chief designer of the C919 passenger plane, said that the preparation behind the team took more than 300 days for this short three seconds.

　　With the continuous loading, the aircraft began to show obvious external reflection, and the wing began to tilt up a little. Finally, when the load reaches 100% of the test outline, the wing tip tilts up to nearly 2 meters, which is highly consistent with the strength analysis before the test, which shows that the test is successful and its strong "bones" and body are enough to support flying into the blue sky.

　　This is just a small step in the long March before the first flight of the plane. A passenger plane has to complete 13 static tests in 48 working conditions, including pressurization in the booster cabin, front lifting connection, main lifting connection, whole aircraft condition, vertical tail and rudder, as well as "three-bird test" such as iron bird, copper bird and electric bird and joint test of the whole aircraft system. Therefore, researchers have made independent innovations in system integration experiments.

　　In the comprehensive test hall of Shanghai Aircraft Design and Research Institute, the iron bird test-bed with little difference from the C919 real machine looks like an eagle with wings spread and its tail stuck high. Don’t underestimate this test-bed. Its full name is "Integrated Test-bed for Flight Control Hydraulic System", which mainly tests the landing gear, wings and other mechanical systems of aircraft. In order to ensure the authenticity of the system test, the iron bird test-bed is designed according to the 1:1 ratio of the real aircraft, so that the mechanical installation interfaces of the flight control, hydraulic and landing gear systems are the same as those of the aircraft.

　　Next to the Iron Bird Test Bench, there is also a "Copper Bird" that tests power supply systems such as power generation and distribution, and also restores the real state of the machine to 1:1 for equipment installation. "Iron Bird", "Copper Bird" and the avionics system test called "Electric Bird" will eventually be all connected, thus forming a "three-bird joint test" to simulate the state of the aircraft.

　　In the experiment, researchers conducted a comprehensive test on the aircraft system. Take the avionics system as an example. At most, there are more than 100,000 parameters in a test. These parameters should be tested one by one to find out the possible omissions in the design. "Our goal is not to take the fault to the sky." Yu Shenghui, senior engineer of the General Aerodynamics Department of Shanghai Aircraft Design and Research Institute, said.

　　According to the plan, six testing machines are carrying out joint testing of the whole machine system, and customer service engineering and airworthiness work are also being carried out simultaneously.

　　②C919 is genuine China goods.

　　As the first large passenger plane with completely independent intellectual property rights in China, C919 has been frequently questioned since it was established in 2006: an aircraft whose engine, avionics core processing system and some materials all depend on foreign products or technologies, why should it be said to be "made in China"?

　　In fact, to evaluate the innovation of C919, we may need to draw lessons from a fairy tale named Pony Crossing the River. This story is about a pony crossing a river. A cow next to it said, "The water is very shallow, just without a calf, so you can cross it." But the squirrel in the tree said, "The water is deep and will drown." So, is the river deep or shallow? Finally, the pony got off the river by himself and carefully waded to the other side. It found that the river was neither as shallow as the cow said, nor as deep as the squirrel said. The same is true for the development and innovation of C919. Everyone should not only see the major innovations achieved in the process of aircraft development, but also objectively admit the existing shortcomings.

　　According to international standards, judging whether an airplane is made in China or assembled depends on whether it meets three conditions. 1. Who owns the property right of the whole machine? Second, who is the core team to develop the whole machine? Third, who holds the key link in the development of the whole machine? For C919, the answer to these three questions is China.

　　The person in charge of Comac in China said that the property right of the C919 is owned by Comac in China. The team of Comac in China is the core of the development, and the key links such as aircraft design, final assembly, test flight and sales are in the hands of Comac in China.

　　As for foreign companies providing parts or technology, this is a common thing in the global aviation manufacturing industry. Aviation manufacturing giants such as Boeing and Airbus also use foreign products on many key components when developing aircraft.

　　However, for equipment like engines, the C919 chose the LEAP-X1C engine jointly developed by the United States and France, which is the only foreign starting power device selected by the C919. It should be said that the engine is indeed a major constraint in the development of China’s large aircraft, and it can only be sought from people at present. However, I believe that in 10 to 15 years, China will be able to develop its own advanced aero-engine for large aircraft.

　　③ Have a number of scientific and technological innovations.

　　Experts said that the C919 was completely designed and integrated independently, with outstanding technical indicators. It is the persistent innovation of researchers who have sharpened their swords for ten years that has led to the high-tech C919, which integrates many key technologies.

　　However, what did C919 look like when it was approved as one of the 16 major projects in the national medium-and long-term science and technology planning in January 2006? What difficulties may be encountered in the development? Due to the limitation of western aviation powers in technology introduction, China researchers have no idea and can only cross the river by feeling the stones.

　　In November 2008, the C919 project was launched. A large passenger aircraft joint engineering team composed of 468 experts from 47 domestic and foreign units, plus a large passenger aircraft expert consulting group composed of 20 academicians and experts, started from sketches and gradually sorted out the first batch of 14 special technical research projects that need to be started.

　　Among these key technologies, there are several that must be mentioned. For example, the "supercritical airfoil" that makes airplanes more fuel efficient. A large passenger airliner is an out-and-out "oil tiger". In order to reduce fuel consumption, the wing design of C919 uses a supercritical airfoil, which improves the cruise aerodynamic efficiency by more than 20% and reduces drag by about 8%.

　　Another unique innovation is the adoption of the third generation Al-Li alloy materials. It is the first time in China that the world’s advanced third-generation Al-Li alloy materials are widely used in the main structure of C919. Compared with ordinary aluminum alloy, this lightweight metal material with high damage resistance has greater strength and lighter weight under the same strength, which is very important to realize the weight reduction of aircraft structure and greatly improve the service life of aircraft.

　　In addition, as the "brain" of the C919, the avionics system of the aircraft has realized "giving all the work to the network". Compared with the old version of the network, which was widely used before but had limited bandwidth, the new aviation bus communication protocol adopted by C919 not only has high bandwidth but also shares resources, which means that the signals that originally needed to be transmitted through several cables can now be transmitted by one cable. Experts said that this is like we need to run 10 trains from A to B, but we don’t need to build 10 railways. We only need a set of double-track railways and a reliable signal system.

　　According to Wu Guanghui, the chief designer of C919, the developers have planned 102 key technical problems, and many advanced materials have been applied on a large scale in domestic civil aircraft for the first time. The development process of millions of parts and airborne systems is highly parallel. In order to overcome these technical difficulties, 22 provinces and cities, more than 200 enterprises, 36 universities and hundreds of thousands of industrial personnel participated in the development of C919 large passenger aircraft, and 16 material manufacturers and 54 standard parts manufacturers including Baosteel became suppliers or potential suppliers of large passenger aircraft projects.

　　Our reporter Peng Xunwen

　　Author: Zhang Wenjuan (Senior Director of China Ecological Civilization Research and Promotion Association)

　　The severity and complexity of the COVID-19 epidemic far exceeded people’s expectations. Today, the host or intermediate host in novel coronavirus is considered to be related to wild animals such as bats or pangolins. Throughout the world’s major epidemics in human history, almost every time is related to wild animals, which further forces us to reflect: how do humans and wild animals coexist and coexist?

　　On November 16, 2019, at the Daqinghe Bird Rescue Station of Laoting County Wildlife Conservation Association in Hebei Province, the staff released an ordinary horseshoe crab. Xinhua news agency

　　Wild hosts of deadly viruses or bacteria.

　　The struggle between human beings and viruses or pathogenic bacteria has never stopped.

　　Plague is caused by a microorganism named Yersinia pestis. Besides mice, there are other common rodents and wild carnivores as the host animals. Besides these animals, there are fleas parasitic on them. The first recorded plague pandemic in human history occurred in the 6th century A.D., originated in the Middle East, and spread to North Africa and Europe through Egypt, killing nearly 100 million people. At that time, the total population of the world was only over 200 million. The second plague began in the mid-14th century, and in 300 years, the European continent lost 1/3 to 1/2 of its population. The third plague pandemic began in the second half of the 19th century, and it first broke out in Yunnan, China, and then broke out in South China, North China, Northeast China and other countries such as Europe, Asia and Africa.

　　Macaque Guangming Daily reporter living in Qianling Mountain Park, Guiyang City Xu Tanshe/Guangming Picture

　　In 1976, a terrible disease broke out in Sudan and Zaire in West Africa, and the patient died quickly after high fever and systemic bleeding. Scientists found a new virus in the body of the deceased and named it after Ebola, a beautiful river in West Africa. This is a typical zoonotic infectious disease, and mammals such as humans, apes, porcupines, antelopes, monkeys and fruit bats may be infected. Scientific research suggests that fruit bats may be the natural reservoir of Ebola virus.

　　Marburg virus is a close relative of Ebola virus. The virus first appeared in Germany in 1967, 31 people were infected and 7 people died. The source of infection was traced back to a group of African green monkeys from Uganda. The largest Marburg virus epidemic on record occurred in Angola, Africa in 2005, when the mortality rate was as high as 90%. At present, there are 12 outbreaks of Marburg virus, the most recent of which was in Uganda in 2017.

　　SARS, a disaster that is still fresh in our memory, has a mortality rate of 11%. SARS coronavirus is the same as novel coronavirus coronavirus. At first, some people thought civet cats were the host of the virus, but after more than ten years of follow-up research, scientists detected the gene residue of SARS virus in the body of Jutoubat, and thought that Jutoubat might be the real culprit of SARS virus.

　　For thousands of years, as the oldest enemy of human beings, viruses have been coexisting with human beings. Viruses are always threatening human beings, and human beings are constantly developing medicine to conquer viruses. Nowadays, plague has become less attractive, mainly due to the advent of plague vaccine in 1908 and the development of modern biomedicine. However, new viruses are still emerging one after another, and some old viruses are also making a comeback in a mutated way. We have to be on our guard at all times.

　　Pandora’s Box was opened.

　　The deadly virus or bacteria infected by human beings are actually permanent residents of other species. For example, bats carry a variety of viruses, including hundreds of coronaviruses; Wild snakes carry a variety of parasites in the body. If humans are infected, they can cause peritonitis, septicemia, pericarditis, iriditis and other diseases. In severe cases, they will damage many organs and even endanger their lives. Raccoon is the natural host of rabies virus, and many parasites carried in it can cause damage to human intestines and stomach. The wild groundhog, which became popular on the Internet because of the "expression pack", also carries Yersinia pestis and other germs that can cause intestinal, liver and brain damage.

　　Generally speaking, without human intervention, these viruses or bacteria only exist in wild animals. One of the unique qualities of bats is that they are more tolerant of viruses than other mammals. As the only mammal that can fly, bats have a special immune system. In this regard, there is a popular expression on the Internet: "Bats have a high fever of 40 degrees for a long time, and they have sealed the virus for thousands of years by themselves, staying up all night and trying to play a lonely Pandora’s box, so that the virus can coexist peacefully with itself."

　　However, as human beings at the top of the biological chain, they sometimes do the opposite, attacking and hunting wild animals for their own selfish desires, and causing many innocent creatures to suffer.

　　In some people’s eyes, bats, mice, snakes, pangolins, monkeys and other wild animals are all edible and delicious. Wild animals such as Chinese sturgeon, civet cats and pangolins are on the verge of extinction in many areas due to human overfishing and eating. The populations of giant salamander (giant salamander), wild sea cucumber, wild frogs, wild birds, muntjac, musk deer, gecko and other species have declined sharply.

　　Human’s aggression against animals is not only manifested as appetite. In the documentary "The Secret of the Billionaire’s Wardrobe", there is a pair of shoes, only ten pairs are sold worldwide, and the valuation is 20,000 US dollars. The special feature of this pair of shoes is that they are made from the skins of nine kinds of animals, except ostrich skin, crocodile skin, snake skin, and even lizard skin and elephant skin. Luxury brand Hermes has a white platinum bag of Himalayan crocodile, and its flawless leather is actually peeled off from the crocodile.

　　In addition, in the process of rapid industrialization and urbanization, forests are cut down, wetlands are squeezed out, and the habitats of wild animals are artificially occupied and separated … … Human activities increase the probability and speed of viruses or pathogenic bacteria in wild animals spreading to human bodies, especially in cities with high population density, which are more prone to epidemic diseases.

　　It can be seen that we humans have crossed the border of peaceful coexistence with wild animals, destroyed the original balance of nature, and opened the Pandora’s Box for the spread of epidemics, so that viruses or pathogenic bacteria that originally lived in a closed loop can invade the human body, and constantly mutate and recombine, weaving new strains of viruses or bacteria with stronger toxicity and tolerance, which will inevitably give human beings a painful lesson.

　　不打扰，就是最好的相处方式

　　人类和自然界的关系比我们想象的要复杂得多。任何野生动物，无论是濒危的还是常见的，在生态系统中都有独特的功能和定位，其他物种无法取代。因此，要从源头上预防新发传染病，我们能做的，就是不打扰——这也是人类与野生动物相处的最好方式。

　　不打扰的前提，是我们必须学会敬畏自然。中华文明历来强调“天人合一”的自然观，道家崇尚“道法自然”“清静无为”，孔子提倡“钓而不网，弋不射宿”。如今，我国的经济社会发展进入到一个全新的历史阶段，随着习近平生态文明思想的形成、发展与成功实践，我们必须承认自然的主体价值，敬畏自然，敬畏生命。

　　不打扰的内涵，是我们必须学会和谐共生。杜绝不合理的野生动物消费只是最基本的要求，同时还要减少、杜绝对野生动物栖息地的侵扰。在很多人看来，山里没有了野生动物，山还是原来的山。而从生态学的角度看，没有了野生动物，山已经不是原来的山了。一些野生动物的相继灭绝，意味着地球生态系统被破坏，随后，各种自然灾害就会接踵而来。

　　The principle of not disturbing is to keep a scientific and reasonable distance. Just when novel coronavirus was raging, wildlife management stations in some places drove away wintering bats on a large scale; In some places, the dogs in the whole village have been killed, and the number of stray cats and dogs in the city has increased in an instant … … It is our human fault to simply and rudely transfer the blame to other animals. From a painful experience, we should think deeply: what kind of distance should we keep between human beings and wild animals? Wild animals grow freely in their own territory. If it is not human intrusion, how can viruses or pathogenic bacteria invade and endanger human health and even life?

　　The root of not disturbing is to establish a correct value concept. With the continuous expansion of human greed and the increasing ability to capture nature, when what is claimed exceeds the output of nature, the ecological balance will be broken and human beings will face the crisis of losing their survival safety. The rapid development of industrial civilization for hundreds of years has degraded the earth’s biosphere to the brink of collapse. We must establish correct values, take the idea of ecological civilization as the guide, accelerate the formation of green production methods and lifestyles, consciously protect wild animals, maintain ecological balance, and realize friendly symbiosis and harmonious coexistence between human beings and wild animals.

5 kilometers is a good distance for people who want to start running.Taking 5 kilometers as the first running goal will not give up because the goal is too far away, nor will it lose motivation because the goal is too easy to achieve.

The distance of 5 kilometers belongs to the goal that you can accomplish with a little effort. You can fully feel the charm of long-distance running at this distance, and the training time will not exceed one hour, and most people can take time to run.

In fact, for those who just started running, the most important thing to learn is how to make your long-term motionless body gradually adapt to training.For most people, as long as they don’t blindly pursue speed and step by step, they can run down 5 kilometers.

When you can run 5 kilometers, you basically have the endurance and physical strength needed for long-distance running. For weight loss, jogging for 5 kilometers basically takes more than half an hour, and the effect is also very good.

Therefore, Lao Wang suggested that no matter what your running purpose is, you can set the first goal as 5 kilometers.

I have done a 5-kilometer running plan before, and it will take 8 weeks to help you gradually transition from running and walking to running 5 kilometers without interruption.

Before starting the plan, there are several points for attention:

1. Training principle: Under the plan of running and walking, gradually reduce the walking time and correspondingly extend the running time. If you feel breathless when running, remember to slow down.

2. If you are over 40 years old and have a BMI greater than 35, or have a family history of heart disease, please consult a doctor first.

3. If your body reaction tells you that the training progress is too fast, you can not rush into next week’s plan, but repeat this week’s plan. Although it takes a little more time, it can minimize the harm and burden to the body and is also the safest way.

4. If the difficulty of the plan is too easy for you and you feel that the progress is too slow, you can go directly to next week’s plan.

The official plan is as follows:

The first week:

For many people, the original intention is to lose weight and promote health, so a large proportion of first runners are heavy people and weak groups. This kind of people’s support system such as muscle ligament and cardiovascular system are still in the initial stage and need to be strengthened, which requires a very careful training plan.

Therefore, it is generally recommended that people who want to start running should start from walking, rather than running directly when they get up. Therefore, our novice junior running plan is to start from walking and transition to running and walking.

Monday: 1. Warm up by walking for 5 minutes; 2. Run for 3 minutes+walk for 2 minutes, and cycle for 20 minutes; 3. Walk for the last 5 minutes to relax.

Tuesday: 1. Warm up by walking for 5 minutes; 2. Run for 3 minutes+walk for 2 minutes, and cycle for 30 minutes; 3. Walk for the last 5 minutes to relax.

Wednesday: rest

Thursday: 1. Warm up by walking for 5 minutes; 2. Run for 3 minutes+walk for 2 minutes, and cycle for 30 minutes; 3. Walk for the last 5 minutes to relax.

Friday: Cross-training for 20 minutes (spinning or elliptical machine)

Saturday: 1. Warm up by walking for 5 minutes; 2. Run for 3 minutes+walk for 2 minutes, and cycle for 45 minutes; 3. Walk for the last 5 minutes to relax.

Sunday: Rest.

Training tips:Try to choose a softer venue, it is best to practice on the plastic track of the playground, and don’t run on the hard cement floor.

The second week:

Slightly reduce the amount on the basis of the first week, so that the body has a slightly buffering process.

Monday: 1. Warm up by walking for 5 minutes; 2. Run for 3 minutes+walk for 1 minute and cycle for 20 minutes; 3. Walk for the last 2 minutes to relax.

Tuesday: 1. Warm up by walking for 5 minutes; 2. Run for 3 minutes+walk for 1 minute, and cycle for 28 minutes; 3. Walk for the last 5 minutes to relax.

Wednesday: rest

Thursday: 1. Warm up by walking for 5 minutes; 2. Run for 3 minutes+walk for 1 minute, and cycle for 28 minutes; 3. Walk for the last 5 minutes to relax.

Friday: rest

Saturday: 1. Warm up by walking for 5 minutes; 2. Run for 3 minutes+walk for 1 minute and cycle for 40 minutes; 3. Walk for the last 5 minutes to relax.

Sunday: Rest.

Training tips:Only by increasing the depth of breathing properly when running can the body’s demand for oxygen be met to the maximum extent. When the depth is strengthened, it is possible to discharge more waste gas and increase the negative pressure in the lungs, thus making inhalation more labor-saving and increasing the inhalation volume.

The third week:

The intensity of this week is higher than that of the first week and the second week. After two weeks of physical preparation, it can generally be completed smoothly.

Monday: 1. Warm up by walking for 5 minutes; 2. Run for 4 minutes+walk for 1 minute and cycle for 25 minutes; 3. Walk for the last 2 minutes to relax.

Tuesday: 1. Warm up by walking for 5 minutes; 2. Run for 4 minutes+walk for 1 minute and cycle for 30 minutes; 3. Walk for the last 5 minutes to relax.

Wednesday: rest

Thursday: 1. Warm up by walking for 5 minutes; 2. Run for 5 minutes+walk for 1 minute and cycle for 30 minutes; 3. Walk for the last 5 minutes to relax.

Friday: rest

Saturday: 1. Warm up by walking for 5 minutes; 2. Run for 4 minutes+walk for 1 minute and cycle for 45 minutes; 3. Walk for the last 5 minutes to relax.

Sunday: Rest.

Training tips:Always run at a relaxed and comfortable speed. Don’t think of training as a competition. You should be able to speak smoothly, even sing, without panting or breathing difficulties. If you can’t do it, you have to slow down.

The fourth week:

The proportion of running is gradually increasing. It should be noted that the overall training time on Saturday is reduced, but the continuous running time is longer, which will prepare for the prolonged continuous running time in the future.

Monday: 1. Warm up by walking for 5 minutes; 2. Run for 6 minutes+walk for 1 minute, and cycle for 28 minutes; 3. Walk for the last 3 minutes to relax.

Tuesday: 1. Warm up by walking for 5 minutes; 2. Run for 6 minutes+walk for 1 minute and cycle for 35 minutes; 3. Walk for the last 5 minutes to relax.

Wednesday: rest

Thursday: 1. Warm up by walking for 5 minutes; 2. Run for 6 minutes+walk for 1 minute and cycle for 35 minutes; 3. Walk for the last 5 minutes to relax.

Friday: rest

Saturday: 1. Walk for 5 minutes+run for 5 minutes; 2. Walk for 5 minutes+run for 10 minutes; 3. Walk for 5 minutes+run for 5 minutes; 4. Walk for the last 5 minutes to relax.

Sunday: Rest.

Training tips:Usually, the breathing rhythm of jogging is to breathe every 2- 3 steps and breathe every 2-3 steps. As the distance increases, the fatigue of the body will gradually increase. At this time, you can slow down to adjust the breathing rhythm and try to make yourself run easily while completing the plan.

The fifth week:

The proportion of running has accounted for the bulk of the overall training, and the single duration is getting longer and longer. This means that your endurance has also been enhanced.

Monday: 1. Warm up by walking for 5 minutes; 2. Run for 7 minutes+walk for 1 minute, and cycle for 24 minutes; 3. Walk for the last 3 minutes to relax.

Tuesday: 1. Warm up by walking for 5 minutes; 2. Run for 7 minutes+walk for 1 minute, and cycle for 32 minutes; 3. Walk for the last 5 minutes to relax.

Wednesday: rest

Thursday: 1. Warm up by walking for 5 minutes; 2. Run for 7 minutes+walk for 1 minute, and cycle for 32 minutes; 3. Walk for the last 5 minutes to relax.

Friday: rest

Saturday: 1. Walk for 5 minutes+run for 8 minutes; 2. Walk for 2 minutes+run for 12 minutes; 3. Walk for 2 minutes+run for 8 minutes; 4. Walk for the last 5 minutes to relax.

Sunday: Rest.

Training tips:Keeping enough water is very important for your running. It is generally recommended to replenish some water every 15-20 minutes during running. If you run for more than an hour, you can drink a little sports drink to replenish your energy. Of course, if you lose weight, you should drink water.

Week six:

This week, the running cycle has been extended to 40 minutes, and there is only one minute of rest. Come on, it is very close to the goal.

Monday: 1. Warm up by walking for 5 minutes; 2. Run for 9 minutes+walk for 1 minute and cycle for 30 minutes; 3. Walk for the last 5 minutes to relax.

Tuesday: 1. Warm up by walking for 5 minutes; 2. Run for 9 minutes+walk for 1 minute and cycle for 40 minutes; 3. Walk for the last 5 minutes to relax.

Wednesday: rest

Thursday: 1. Warm up by walking for 5 minutes; 2. Run for 9 minutes+walk for 1 minute and cycle for 40 minutes; 3. Walk for the last 2 minutes to relax.

Friday: rest

Saturday: 1. Walk for 5 minutes+run for 12 minutes; 2. Walk for 2 minutes+run for 12 minutes; 3. Walk for 2 minutes+run for 6 minutes; 4. Walk for the last 5 minutes to relax.

Sunday: Rest.

Training tips:If a body part is uncomfortable or injured, stop. Don’t try to "run with pain", this is not the time to compete with your beliefs. Even if someone will do this, it is actually the stupidest thing to do. The more you run, the more you get hurt, which will eventually make you have to spend several times to recover.

Week seven:

You can try to complete the 5 km distance for the first time this week.

Monday: 1. Warm up by walking for 5 minutes; 2. Run for 15 minutes+walk for 1 minute, and cycle twice; 3. Walk for the last 5 minutes to relax.

Tuesday: 1. Warm up by walking for 5 minutes; 2. Run for 12 minutes+walk for 2 minutes, and cycle for 3 times; 3. Walk for the last 5 minutes to relax.

Wednesday: rest

Thursday: 1. Warm up by walking for 5 minutes; 2. Run for 12 minutes+walk for 2 minutes, and cycle for 3 times; 3. Walk for the last 5 minutes to relax.

Friday: rest

Saturday: 1. Warm up by walking for 5 minutes; 2. Run 5 kilometers continuously; 3. Walk for the last 5 minutes to relax.

Sunday: Rest.

Training tips:If you feel sore after a certain training, take a day off and the plan can be postponed. This is not a bad thing for your health. Rest is also a part of training, which will effectively prevent you from getting hurt.

Week 8:

Continue to consolidate your training results this week.

Monday: 1. Warm up by walking for 5 minutes; 2, running 3 kilometers, capable of running 5 kilometers; 3. Walk for the last 5 minutes to relax.

Tuesday: rest

Warm up on Wednesdays and Mondays by walking for 5 minutes; 2. Run for 5 kilometers; 3. Walk for the last 5 minutes to relax.

Thursday: rest

Friday: 1. Warm up by walking for 5 minutes; 2. Run for 5 kilometers; 3. Walk for the last 5 minutes to relax.

Saturday: rest

Sunday: Run as you like, or celebrate!

The ultimate goal of this plan is not only to help you successfully complete 5 kilometers, but also to develop good running habits. Lay a solid foundation for you to successfully complete the 10 km, half marathon and full marathon in the future.

How long did it take you for the first 5 kilometers?

Poster of "Donkey’s Water"

Special feature of 1905 film network Mahua FunAge’s second film, The Water of the Donkey, was released last Friday. This low-cost film, which has no big director, no stars and no special effects, has actually held the first place in the box office, and has been well received. Some people even call it the best domestic feature film this year.

　

After "Charlotte" and "Donkey’s Water", there will definitely be more and more film and television companies aiming at drama adaptation of this IP pond. A few days ago, Rao Xiaozhi’s "Hello, Crazy" just held a final release conference in Peking University Centennial Lecture Hall; Ying Huang’s "French Dinner for Two" also appeared in the project announcement of the Film Bureau in early October, which is likely to become the third film produced by Mahua FunAge; Earlier, it was reported that the drama "Treasure Island Village" co-produced by Lai Shengchuan and Wang Weizhong will also be made into a movie.

Lai Shengchuan, known as the "leader of Asian theater directors", and Wang Weizhong, the "father of Taiwan Province variety", collaborated on "Treasure Island Village"

In the face of a new wave of drama adaptation, we interviewed Zhou Shen and Liu Lu, two directors of "The Water of the Donkey", and Mr. Zhang Chiyu, the screenwriter of Mahua FunAge’s drama "The Iron Fist of Shame" and "The Story of a Prison Friend", to talk about the advantages and sufferings of drama adaptation.

　

Drama and movies have become the most familiar strangers.

Both drama and film are diachronic arts, both lasting about two hours, and the process of adaptation is basically 1:1 presentation. Commercial films are generally arranged in four stages: beginning, turning point, crisis and ending. The most classic drama is also a four-act play, so the rhythm of the two is very similar, and it is easier to realize transformation. From this point of view, it is less difficult to adapt a drama into a film than a literary adaptation, or even less difficult to film a TV series and an online drama.

　

The performance systems of the two schools are the same, and they are divided into two schools: one is the Experiential School of stanislavski in the former Soviet Union, and the other is expressionism in Brecht. The French New Wave movies, represented by Ge Daer, like to break the fourth wall and let the actors perform in front of the camera, which comes from Brecht’s expressionism. Therefore, it is easier to adapt drama to film at the performance level.

　

Director and screenwriter Zhang Chiyu of Mahua FunAge

Dramatic works have experienced the tempering of the stage. Zhang Chiyu concluded that Mahua FunAge’s core creative mode is collective creation and rehearsal audition. This is actually the mode adopted by most drama groups. At the beginning of a work, the director puts forward the general idea, and then all the actors work together to improve it and create collectively. After the script comes out, it has to be rehearsed, revised while arranging, and further improved through internal audition. Zhang Chiyu believes that the rehearsal plays a very important role in promoting the script. "If a book was originally only four points, it can reach at least six points after rehearsal." After a long stage performance, the script is improved day by day according to the feedback from the audience. In this way, the works tested by the audience are put on the big screen, and the success rate is higher.

The adaptation of a drama into a film has to go over more than one hill.

Although there is a natural affinity between drama and film, which makes it easy to transform them, they are two completely different art forms after all, and they will encounter many problems and difficulties in the process of remake.

　

Some drama themes are not suitable for adaptation into movies. For example, the earliest film project planned by Mahua FunAge is actually not Charlotte, but Earl of Wulong Mountain. However, this drama does not quite conform to the structure of genre films, and the content involved is sensitive and easy to fail the review. For example, the heroine is a transgender, the first half is a man, and the second half is a woman, which is not suitable for adaptation into a movie.

　

The influence of Earl of Wulongshan once spread to CCTV.

Drama emphasizes hypothesis, while film emphasizes realism. As Zhou Shen said, "Some things are true on the stage of drama, but they are not true in front of the camera of the film." Therefore, the stage is more inclusive, and the exaggerated burden and crazy creativity will not make people question. For example, in "Shameless Iron Fist", the heroine played by Mary came out of the toilet, which the audience might not accept in the movie. Therefore, in the second half of the film, some crazy plots were deleted to make it closer to reality. Therefore, hypothesis is often the primary problem to be overcome in the process of adapting drama into film.

　

Movies adapted from drama are often weak in lens and editing, and the "film sense" is not very strong. There are similar problems in "Charlotte" and "Donkey Water", which rely too much on fixed shots and scene scheduling, and are immature in the use of shots and clips, and only stay at the narrative level. All this needs to be overcome by the director’s accumulation of shooting experience and long-term exploration.

Facts have proved that from drama to film adaptation, love and hate are in an instant.

1. The Water of the Donkey (2016)

Zhou Shen and Liu Lu graduated from Chinese opera directing, and their major dramas include If I’m Not Me, Water from the Donkey, Biography of Van Gogh and so on. The water of the donkey was originally a movie outline created by them in 2010. Because of infringement, Zhou Shen and Liu Lu arranged the water of the donkey into a drama in order to make it meet the audience faster. Unexpectedly, it became an instant hit in the commercial drama circle, gained a good reputation and box office, and was staged in Chaoyang 9 Theater for five consecutive years.

　

Director and screenwriter Zhou Shen and Liu Lu of the film "The Water of the Donkey"

Zhou Shen and Liu Lu never gave up the idea of making "The Water of the Donkey" into a movie. They took the script to many film companies, but they didn’t make it because of their insistence on their works, and the most serious one almost went to court. Finally, I chose to cooperate with Mahua FunAge because Mahua is very tolerant in creation and has a high tolerance for creators. However, compared with the IP of Mahua, the film is too cold and has no popular commercial elements at present. Therefore, although Mahua has great confidence in it, it does not have high box office expectations, and it is not expected to achieve the box office results of goodbye mr. loser.

　

The film adaptation of "The Water of the Donkey" should be regarded as relatively successful. The second half of the drama is a little long, and the whole stage is almost out of control, getting crazier and darker, which makes the audience breathless. These problems have been solved in the film, and the media transformation of the original drama actors has been completed well, although the photography and editing of the film need to be strengthened.

2. goodbye mr. loser (2015)

Mahua FunAge was founded in 2003, and his first work is "I’ll give you a twist if I want to eat", starring He Jiong and Nana. Until the Earl of Wulong Mountain in 2011, Mahua gradually formed its own comedy style and brand. At the end of each year, Mahua will launch a New Year’s comedy, and their works are between traditional drama and movies: they don’t follow the classic "three unifications", and they frequently hide behind the scenes and change scenes, which is somewhat similar to the transitions and editing of movies. This makes their works more suitable for film adaptation.

　

Goodbye mr. loser directed by Yan Fei and Peng Damo.

Yan Fei and Peng Damo first wrote "Charlotte" just to make a movie. Unexpectedly, it has become the most successful drama of Mahua, which has reached the 33rd round in Beijing and has also toured many cities in China. Although the film version of "Charlotte" rose suddenly and won a great victory last year, its shortcomings are also very obvious. Most people who have seen the drama think that the film version is not as good as the drama version. The main reason is that the film has simplified many details, which makes the plot in the second half of the film not coherent enough and looks a bit like a sketch.

　

3. Gorgeous Office Workers (2015)

The Gorgeous Office Worker, which was released last year, was adapted from Lin Yihua’s musical Life and Survival of Gorgeous Office Workers. Lin Yihua is the most famous drama director in Hongkong, and his main work is the adaptation of Four Great Classical Novels. The film version is directed by Du Qifeng, starring Zhang Aijia, Chow Yun Fat, Eason Chan, Tang Wei, etc. Zhang Shuping contributed gorgeous dance beauty and costumes, while Tayu Lo was responsible for original music. However, the luxurious lineup and hundreds of millions of investments only brought in less than 50 million box office.

　

The main reason is that the film fails to deal with the relationship between the assumption of the stage and the realism of the film. "Workplace", which is very realistic and suitable for adaptation into a movie theme, has been turned into a staged musical by the director, with symbolic characters, ritualized songs and dances, and conceptual scenes, and there is no real scene at all. All of them are filmed in the shed, and with the performances of actors sometimes dubbing and sometimes lip-synching, it is really difficult for people to have a sense of substitution, and they can simply dance in minutes.

4. Twelve Citizens (2015)

There were many versions of Twelve Citizens before, including film version and drama version, and now the Shanghai Drama Art Center is still putting on a stage version of Twelve People. Xu Ang, the director of Twelve Citizens, is the drama director of People’s Art Theatre, and his masterpiece is The Sorrow of Comedy starring Chen Daoming and He Bing. This film also absorbs the old drama bones of a number of drama stages, such as He Bing, Han Tongsheng and Qian Bo, who are all excellent drama actors.

　

The story "Twelve Citizens" is actually very suitable for the drama stage, because it is extremely complex with "three unifications" and the time, place and plot are highly unified. Tell the story of twelve jurors discussing the case in a room for two hours. Therefore, it is very difficult to adapt this story into a movie, and the fixed scenes and characters are easy to make movie audiences tired. But the completion of the film is still very good. First of all, it completes the localization of the script well, which makes the story neutral in the contemporary social background of China. Secondly, the director took advantage of photography to highlight some details, such as the band-aid on He Bing’s head, the sweat behind Gao Dongping, and so on, which made enough intriguing foreshadowing.

　

5. (2014) (2015)

　

Both films directed by Deng Chao and Yu Baimei are adapted from the drama of the same name by Bai Mei Studio. Deng Chao met Yu Baimei through his senior graduation work "Cui Hua, Pickled Sauerkraut". Later, the two became good friends, and they also engaged in drama together. Now public opinion generally believes that the two films they directed are 100% rotten films.

　

In fact, these two works are typical farce on the stage of drama, but this does not prevent them from being loved by the audience. Although the style is not high, they are vivid and funny. Because the stage of drama is more inclusive, their exaggerated jokes are easily accepted by the audience. However, it was different after being put on the movie screen, and their exaggeration was further expanded, which eventually led to the disgust of the audience.

　

In a word, although drama is rich in IP resources, there are many convenient conditions for drama adaptation of movies. However, the transformation from one art form to another is not simply copying and pasting. It is necessary to dig deep into the core and spiritual connotation of the story according to the characteristics of different media and break the boundaries of different art forms. Only in this way can we create a well-known work, and we hope that the works adapted from drama to film will get better and better.

Conference site

CCTV News:The Ministry of Education held a press conference today (20th) to disclose the details of the reform of the enrollment system for the senior high school entrance examination. According to the "Guiding Opinions on Further Promoting the Reform of the Examination Enrollment System in Senior High Schools" issued by the Ministry of Education recently, it is necessary to further promote the reform of the examination enrollment system in senior high schools (referred to as the reform of the senior high school entrance examination).

What is the reform of the senior high school entrance examination?

The goal of this reform is to gradually establish a high school enrollment model of "junior high school academic level test scores+comprehensive quality evaluation". It is important to change the current practice of simply adding up the scores of some subjects as the only basis for admission in senior high school enrollment, and overcome the score theory.

First, promote the junior high school level examination. In the future, junior high school graduation and senior high school entrance examination will be combined into junior high school academic level examination, so as to realize "multi-purpose in one examination" and reduce the burden of students preparing for exams many times.

●Change the composition of examination subjects

Chinese, mathematics and foreign languages are the basic subjects, and they are unified as admission scoring subjects. Incorporate physical education into the admission scoring subjects, scientifically determine the test scores or other requirements, and guide students to strengthen physical exercise. At the same time, according to the principle of giving consideration to both arts and sciences and moderate burden, the pilot areas will determine other subjects to be included in the "admission scoring subjects" to prevent group partiality. The subjects set in the national curriculum plan are all included in the scope of the academic level examination, but it is not required to include all subjects in the enrollment scoring subjects, so as not to increase the burden on students.

This reform also puts forward that students can be given the right to choose and develop their advantages and specialties on the premise that each course is qualified. Therefore, students will be able to choose other "admission scoring subjects" except Chinese, mathematics, foreign languages and physical education in the academic level examination. However, we can’t just choose liberal arts subjects, and we can’t just choose science subjects. We should give consideration to both arts and sciences. Subjects that have no choice should not only be "studied" and "tested", but also be "qualified".

●Change the content of the exam

Reduce the content of simple memory and mechanical training, focus on examining students’ ability to analyze and solve problems, and enhance students’ innovative spirit and ability.

●Change performance expression

It can be presented in various forms, such as scores and grades. It reiterates the requirement of encouraging qualified areas to implement "grades" to avoid students’ competing for points and excessive competition.

Second, improve students’ comprehensive quality evaluation. The reform clearly requires the pilot areas to take the comprehensive quality evaluation as the basis or reference for high school enrollment, so that the "comprehensive quality evaluation", which used to be in a subordinate and reference position, becomes the protagonist and really plays a role in high school enrollment. As for the evaluation content, it is required to refine and improve the evaluation content and requirements in five aspects: ideological and moral character, academic level, physical and mental health, artistic accomplishment and social practice. The evaluation focuses on reflecting students’ all-round development and personality traits, and paying attention to examining students’ daily behavior norms and outstanding performance. In the evaluation procedure, it is emphasized to make realistic records, publicize and review the factual materials used for enrollment, and establish comprehensive quality evaluation files. In the use of results, whoever uses and evaluates the results should be implemented, and senior high schools should formulate specific use methods according to the school-running characteristics, so that comprehensive quality evaluation can really play a role in enrollment and crack the score-only.

Weifang, Shandong (treating the comprehensive quality evaluation results as a combination with Chinese, mathematics and other subjects), Jiaxing, Zhejiang (converting the comprehensive quality evaluation results into corresponding scores and counting them in the total score, with a perfect score of 20 points), Changsha, Hunan (screening according to the order of academic performance, comprehensive quality evaluation results, policy bonus points and foreign language scores) and other places, although the specific methods are different, they have been included in the enrollment system.

Third, reform the enrollment methods.Significantly reduce and strictly control bonus items. Cancellation of sports, art and other competition bonus items, related specialties and performances are included in the students’ comprehensive quality evaluation files, which will be used as a reference when enrolling students. Further improve the independent enrollment policy, give qualified high school a certain number of independent enrollment places, recruit students with academic expertise and innovative potential, and encourage the development of students’ interests.

When will the reform of senior high school entrance examination begin?

Because the junior high school level examination is generally organized and implemented by the local cities, it is required that the local cities formulate a scientific and standardized comprehensive quality evaluation system, formulate a specific implementation plan for the senior high school entrance examination reform and report it to the provincial education administrative department for the record. The provincial education administrative department shall formulate unified requirements for junior high school academic level examination and comprehensive quality evaluation; Select qualified cities to further expand the comprehensive reform pilot, formulate the implementation opinions of the senior high school entrance examination reform, and report them to the Ministry of Education for the record before the end of August 2017.

The comprehensive reform pilot has been implemented since the first-year junior high school students who entered the school after 2017. The current junior high school students and non-pilot cities still implement the original examination enrollment method unchanged. By the year 2020, a model of high school entrance examination based on academic achievement and comprehensive quality evaluation will be initially formed. (CCTV reporter Zhou Peipei)

Text |C2CC New Media

As the year approaches, I believe we are most concerned about two things: First, the A shares that have repeatedly fallen below 2,800 points have made China investors "lose their shorts"; second, whether the annual meeting and the year-end bonus will be "a fart year" as Wang Jianlin said, or "don’t give up hope even if you lose everything in the secondary market, after all, there is still a tertiary market".

The good news is that according to the data released by the national statistics department, the gross domestic product (GDP) of China reached 126.06 trillion yuan in 2023, up 5.2% year-on-year, and the growth rate was 2.2 percentage points faster than that of 2022.

In addition, the National Bureau of Statistics released the domestic consumption data for the whole year of 2023. From January to December 2023, the total retail sales of social consumer goods was 47,149.5 billion yuan, an increase of 7.2% over the previous year. Among them, the retail sales of cosmetics was 414.2 billion yuan, up 5.1%, and the growth rate of cosmetics market did not outperform the market.

At the end of January, 2024, listed beauty companies at home and abroad released their 2023 financial reports and performance forecasts one after another. C2CC Media’s "Counting Beauty" column counted the relevant financial report data, and found that for domestic beauty companies, profit growth and turning losses into profits are the main melody melody, but it seems that profit growth can’t save the bleak capital market, while international beauty companies are mixed. Behind the performance growth, it is more through "price increase strategy" to offset the continuation of product sales.

We can also spy from the import and export data released by the General Administration of Customs in 2023. From January to December 2023, the total import and export value was 41.76 trillion yuan, up 0.2% year-on-year, of which the quantity and amount of cosmetics showed a double downward trend. From January to December, the import of beauty cosmetics and toiletries was 358,600 tons, down 14.2% year-on-year, and the total import value was 126.02 billion yuan, down 15.2% year-on-year.

01 domestic beauty listed companies: growth is the main theme.

1. Marubi shares: the net profit increased by 72-89% in advance, and the performance reached a new high.

On January 22nd, Guangdong Marubi Biotechnology Co., Ltd. (hereinafter referred to as Marubi) released the annual performance forecast for 2023.

The performance forecast shows that, according to the preliminary calculation by the financial department of the company, the net profit in 2023 is expected to be RMB 300 million to RMB 330 million (hereinafter all RMB), which will increase by RMB 126 million to RMB 156 million compared with the same period of last year, with an increase of 72% to 89%. It is estimated that in 2023, Marubi’s net profit after deducting non-recurring gains and losses attributable to the owners of the parent company will be 220 million yuan to 250 million yuan, which will increase by 84.05 million yuan to 114 million yuan compared with the same period of last year, with a year-on-year increase of 62% to 84%.

As for the growth of performance, Marubi said in the preview that the main reason was that the company actively promoted the transformation of online channels and better grasped the annual marketing rhythm. Among them, Marubi brand’s content e-commerce represented by Tik Tok Aauto Quicker increased by over 100%, and the second brand PL’s love for fire increased by over 100%.

2. Freda: The annual revenue exceeded 2 billion.

On January 23rd, Lushang Freda Pharmaceutical Co., Ltd. (hereinafter referred to as "Freda") released the annual performance forecast for 2023.

According to the performance forecast, according to the preliminary calculation by the financial department, it is estimated that the net profit attributable to shareholders of listed companies in 2023 will be 260 million yuan to 290 million yuan, an increase of 215 million yuan to 245 million yuan compared with the same period of last year, an increase of 472% to 538%.

It is estimated that the net profit of listed public shares after deducting extraordinary gains and losses will be 116 million yuan to 146 million yuan in 2023, which will increase by 58 million yuan to 88 million yuan compared with the same period of last year, with a year-on-year increase of 98% to 150%.

For the surge in net profit, Freda said that the core reason benefited from the divestiture of real estate development business, and at the same time, relying on solid scientific and technological research and development strength and the advantages of multi-brand omni-channel development, it constantly empowered the development of core business, especially the performance of cosmetics.

3. Shuiyang shares: the net profit doubled.

On January 18th, Shuiyang Company released its 2023 annual performance forecast.

The annual performance forecast shows that in 2023, Shuiyang Co., Ltd. is expected to achieve a net profit of 280 million yuan to 320 million yuan, a year-on-year increase of 124%-156%, and a non-net profit of 260 million yuan to 300 million yuan, an increase of 169%-210%.

For the reasons of high performance growth, Shuiyang believes that the overall business and product structure are further optimized, the brand matrix is perfect, and the proportion of high-margin brands continues to rise. At the same time, the company insists on refined operation, continuously improves management efficiency, continuously improves organizational system construction, and improves the effect of cost control.

4. Beauty and Beauty Makeup: Net profit turned into profit.

On January 30th, Liren Lizhuang disclosed the 2023 annual performance forecast.

The forecast shows that Liren Lizhuang expects to achieve a net profit of 28 million yuan to 35 million yuan in 2023, especially in the fourth quarter. The company turned losses into profits throughout the year and its business operations continued to improve.

Liren Lizhuang pointed out in the announcement that the company’s net profit attributable to shareholders of listed companies in 2023 turned into profit compared with that in 2022, mainly due to the growth of the company’s emerging channel business, the smooth progress of incubating brands, the improvement of inventory structure and the overall cost control.

5. Runben shares: The revenue scale continues to grow.

On January 24th, Runben shares released the 2023 annual performance forecast.

The forecast shows that Runben shares are expected to realize a net profit of 215 million to 235 million yuan in 2023, an increase of 34.34% to 46.83%; Non-net profit deduction is estimated to be 207 million to 227 million yuan, up 34.1% to 47.05% year-on-year. In Q4 alone, the company expects to realize a net profit of RMB 34-54 million, up by 17-86% year-on-year, and realize a net profit of RMB 30-50 million deducted from non-homecoming.

The report pointed out that the pre-increase in performance was mainly due to the company’s further expansion of baby care products and product matrix, and the proportion of baby care products further increased, which improved the overall profitability of the company. At the same time, the company continuously strengthened operation management and continuously improved operation management efficiency, and the sales expense ratio decreased year-on-year.

6. Ruo Yuchen: The net profit is expected to increase by nearly 62%

On January 29th, Ruo Yuchen released the 2023 annual performance forecast.

According to the report, it is estimated that the net profit attributable to shareholders of listed companies during the reporting period will be RMB 42 million to RMB 54.6 million, an increase of 24.42% to 61.75% over the same period of last year; Non-net profit was 41 million yuan to 53.6 million yuan, an increase of 29.01% to 68.65% over the same period of last year.

Ruo Yuchen said that the increase in operating performance in 2023 stems from the company’s strengthening of refined operations in 2023, reducing operating costs from multiple dimensions, strengthening control over expenses and budgets, improving overall operating efficiency, and improving the company’s costs and various expenses as a whole; In addition, in 2023, the operating income of its own brand "Zhanjia" increased significantly. During the reporting period, the introduction of new brands such as "Ai Weinuo", "Ai Ziran" and "Kang Wang" developed rapidly, which had a positive impact on the company’s operating performance.

7. Celebrity Health: The net profit may exceed 100 million yuan.

On January 29th, Mingchen Health Products Co., Ltd. (hereinafter referred to as "Mingchen Health") released the annual performance forecast for 2023.

The forecast shows that the estimated net profit attributable to shareholders of listed companies in 2023 is between 70 million yuan and 100 million yuan, compared with 25.33 million yuan in the same period last year, up by 176.35% to 294.79%. Non-net profit was between 65 million yuan and 95 million yuan, up 1462.68% year-on-year to 2091.61%.

8. Kesi shares: Net profit soared by nearly 96%

On January 15th, Nanjing Kesi Chemical Co., Ltd. (hereinafter referred to as Kesi) released the 2023 annual performance forecast.

According to the report, it is estimated that the net profit of returning to the mother in 2023 will be 720 million yuan to 760 million yuan, an increase of 85.5% to 95.8%; Deducting the net profit of non-returning to the mother was 703 million yuan to 743 million yuan, with an increase of 85.8% to 96.4%.

For the continuous high growth of performance and net profit in 2023, Kesi shares said in the forecast that due to the steady improvement of the company’s market position and the continuous growth of the market demand for sunscreen products, at the same time, due to the improvement of the company’s overall capacity utilization rate and the rapid release of the production capacity of new products represented by new sunscreen agents, it will eventually help the company’s main business income and gross profit margin level increase. In the future, KES will invest and build the "Malaysia Annual 10,000 Tons Sunscreen Series Product Project" in Malaysia to expand the market demand in Asia Pacific, Europe and other regions.

9. Aimeike: The annual net profit is nearly 2 billion yuan.

On January 5th, Aimeike released the 2023 annual performance forecast.

It is estimated that Aimeike will achieve a net profit of 1.81 billion to 1.9 billion yuan for the whole year, a year-on-year increase of 43% to 50%; Non-net profit was 1.782 billion to 1.872 billion yuan, up 49% to 56% year-on-year.

For the huge increase in net profit, Aimeike said in the preview that the company actively pays attention to market changes, provides high-quality services for downstream medical and beauty institutions at the academic and operational ends, better meets the needs of beauty seekers, and enhances the depth of cooperation with customers. At the same time, through the distribution model, it further expands the number of institutions covered by the company’s products and enhances the breadth of cooperation with customers.

10. Two-faced needle: the performance turned losses, and the net profit increased by over 147%.

On January 30th, "Toothpaste No.1" Double-sided Needle released the performance forecast for 2023.

According to the forecast, it is estimated that the two-sided needle will turn losses from January to December 2023, and the net profit attributable to shareholders of listed companies will be 18 million to 27 million yuan, with a year-on-year increase of 146.65% to 169.97%.

As for the turnaround in performance, the company said that in 2023, by opening up product sales channels and increasing product sales, the company’s profits increased accordingly. Among them, the operating income and net profit of its subsidiary, the hotel supplies business, increased significantly year-on-year.

11. Qingdao Golden King: Turn the net profit into profit.

On January 30th, Qingdao Jinwang Applied Chemistry Co., Ltd. (hereinafter referred to as "Qingdao Jinwang") disclosed the 2023 annual performance forecast.

According to the forecast, it is estimated that the net profit of Qingdao Jinwang returning to his mother in 2023 will be 11 million yuan to 16.5 million yuan, with a loss of 809 million yuan in the same period of last year; Deducting non-net profit is expected to be-4 million yuan to 2 million yuan.

According to the data, Qingdao Jinwang’s main business is divided into three parts: new material candle and aromatherapy and craft products business, cosmetics business and supply chain business. Among them, new materials, candles, aromatherapy and craft products business and cosmetics business are the core business development sectors of the company.

Qingdao Jinwang said in the notice that the main reason for the change in performance was that the company’s cosmetics business gradually recovered in 2023, but some subsidiaries’ cosmetics business failed to meet expectations.

02 international beauty listed companies: mixed feelings

1. LVMH Group: perfume and beauty business increased by 7%.

On January 25th, LVMH Group announced its annual performance report for 2023.

According to the financial report, in the twelve months ended December 31st last year, LVMH Group’s sales revenue increased by 9% year-on-year to 86.2 billion euros (about 670.82 billion yuan), its gross profit rate was 69%, its operating profit increased by 8% to 22.8 billion euros (about 177.39 billion yuan), and its net profit increased by 8% to 15.2 billion euros (about 118.20 billion yuan). Among them, the annual sales of perfume beauty business increased by 7% to 8.27 billion euros (about 64.3 billion yuan), an organic increase of 11%; The selected retail departments where DFS and Sephora are located have benefited from the recovery of global tourism retail and become the best-performing business of LVMH. The annual revenue increased by 20% year-on-year to 17.9 billion euros (about RMB 139.21 billion), with an organic increase of 25%, and the operating profit increased by 76% to 1.4 billion euros (about RMB 10.88 billion).

In terms of regions, Asia is the largest consumer market of LVMH, and Asia including China (excluding Japan) contributed the highest revenue of 26.707 billion euros, accounting for 31% of the Group’s revenue, up 1% from 2022. The United States and Europe contributed 21.538 billion euros respectively, accounting for 25% of the Group’s revenue, of which the proportion of revenue in the United States decreased by 2 percentage points, while that in Europe increased by 1 percentage point; Japan’s revenue was 6.031 billion euros, accounting for 7% and 12% in other regions.

LVMH Group said in the financial report that although there are still uncertainties in the geopolitical and macroeconomic environment, LVMH is full of confidence in its ability to continue to grow in 2024, the highly unique quality and creativity of its products and the professionalism of its management, and believes that it can stand out and gain market share.

2. Procter & Gamble: The annual net sales exceeded 600 billion yuan for the first time.

On January 23rd, Procter & Gamble released the second quarter (September 2023-December 2023) and annual performance report of fiscal year 2024.

The report shows that in 2023, P&G achieved a net sales of 83.964 billion US dollars (about 601.1 billion yuan) and a net profit of 14.861 billion US dollars (about 106.4 billion yuan). Among them, the company’s net sales in the second quarter was 21.4 billion US dollars (about 153.2 billion yuan), an increase of 3% over the previous year; The net profit of returning to the mother fell by 11.8% year-on-year to 3.468 billion US dollars (about 24.8 billion yuan).

In terms of departments, the organic sales of Beauty department in the second quarter was US$ 3.849 billion (about RMB 27.590 billion), an increase of 1%. The organic sales of Health Care department was 3.172 billion US dollars (about 22.738 billion yuan), up by 2%. The organic sales of Grooming department for men was US$ 1.734 billion (about RMB 12.430 billion), up by 9%. The organic sales of Baby, Feminine &Family Care department was 5.146 billion US dollars (about RMB 36.888 billion), with an increase of 2%; Fabric &Home Care’s organic sales amounted to US$ 7.415 billion (about RMB 53.152 billion), an increase of 5%.

It is worth mentioning that P&G highlighted in its financial report that its sales in the second largest market, Greater China, dropped by 34% due to the slowdown in demand for high-end skin care brand SK-II and other products, mainly due to the impact of nuclear sewage discharge in Japan.

3. Chiwaton: The perfume business leads the growth.

On January 25th, the Swiss flavor and fragrance company Givaudan released its annual financial report for 2023.

According to the financial report, the total sales of Chihuaton in 2023 was 6.915 billion Swiss francs (about 57.481 billion yuan), up 4.1% year-on-year, and down 2.8% year-on-year in terms of Swiss francs. The annual sales of perfume and beauty department in 2023 was 3.312 billion Swiss francs (about RMB 27.531 billion), up by 7.6% year-on-year, and increased by 1.7% year-on-year in terms of Swiss francs.

Among them, the sales of high-end perfume increased by 14.0% year-on-year, the sales of consumer goods increased by 7.1% year-on-year, and the sales of essence components and active beauty business increased by 1% year-on-year.

In terms of regions, sales in Europe and the Middle East reached 2.717 billion Swiss francs (about 22.653 billion yuan) last year, up 8.4% year-on-year, ranking first; In the Asia-Pacific region to which China belongs, sales amounted to 1.698 billion Swiss francs (about 14.157 billion yuan), up 3.9% year-on-year; The total sales in North America reached 1.653 billion Swiss francs (about 13.782 billion yuan), down 6.8% year-on-year; Latin America has the fastest growth rate, achieving sales of 847 million Swiss francs (about 7.062 billion yuan), up 15.1% year-on-year.

Chiwaton said in the performance report that the good growth benefited from the sustained strong performance of high-end perfume business, the continuous high level of new business, the increase in pricing of all businesses and the increase in the growth rate of consumer goods business in the second half of 2023.

4. Inter Parfums: The annual net sales increased by 21%.

On January 24th, Inter Parfums, a perfume manufacturer, released its financial reports for the fourth quarter and 2023 as of December 31st, 2023.

The financial report shows that the net sales of Inter Parfums in the fourth quarter was 329 million US dollars (about 2.357 billion yuan), up by 6%. In 2023, the company’s overall net sales were 1.32 billion US dollars (about 9.455 billion yuan), an increase of 21%.

By region, the sales of Inter Parfums’ European business increased by 2% to 200 million US dollars (about 1.433 billion yuan) in the fourth quarter; The annual sales of European business reached US$ 862 million (about RMB 6.175 billion), up by 16%. In the fourth quarter, the sales of American business increased by 13% to US$ 128 million (about RMB 917 million), and the annual sales of American business was US$ 456 million (about RMB 3.266 billion), up by 33% year-on-year.

5. Colgate: Toothpaste accounts for 41.1% of the global market.

On January 26th, Colgate announced the financial performance data for the fourth quarter and the whole year of 2023.

The data shows that Colgate achieved net sales of 19.457 billion US dollars (about 139.612 billion yuan) in 2023, an increase of 8.5% year-on-year. In the fourth quarter, Colgate achieved net sales of US$ 4.95 billion (about RMB 35.518 billion), a year-on-year increase of 7%.

Colgate said in the financial report that its net sales and organic sales both increased by 7% in the fourth quarter, and it still maintained a leading position in the toothpaste industry and manual toothbrush field. Among them, the global market share in toothpaste industry accounts for 41.1%, and the global market share of manual toothbrushes accounts for 31.5%.

6. L ‘Occitane: China market contributed 21.9%.

On January 30th, L ‘Occitane Group released its financial report for the third quarter and the first nine months of fiscal year 2024 as of December 31st, 2023.

The financial report shows that L ‘Occitane’s sales in the first nine months reached 1,915.3 million euros (about 14,883 million yuan), an increase of 18.9% according to the reported growth rate and 24.8% according to the fixed growth rate. Net sales in the third quarter reached 843.4 million euros (about 6.554 billion yuan), an increase of 19.5% at the reported rate and 24.6% at the constant rate.

In terms of regional performance, the Asia-Pacific region grew by 6.7% in the nine months of fiscal year 2024, and the China market contributed a strong growth of 21.9%.

Regarding the steady sales momentum in the first nine months, L ‘Occitane said that the growth was mainly due to the continuous excellent performance of Sol de Janeiro, the positive performance of Elemis and the steady growth of L’Occitane en Provence in China.

7. Amore Pacific: Double decline in performance and profit.

On January 30th, Amore Pacific Construction Group released its financial report for the fourth quarter and the whole year of 2023.

According to the financial report, in 2023, the group’s annual sales were 4,021.3 billion won (about 21.675 billion yuan), down 10.5% year-on-year; Operating profit was 152 billion won (about 819 million yuan), down 44.1% year-on-year. Among them, the sales in the fourth quarter of 2023 was 1,018 billion won (about 5.487 billion yuan), down 14% year-on-year; Operating profit was 29.9 billion won (about 161 million yuan), down 62% year-on-year.

8. LG’s healthy life: weak demand in China has become the key to the decline in performance

On January 31st, LG Life Health released its fourth quarter and full-year financial report for 2023.

According to the financial report, the annual sales of LG Life Health in 2023 was 6804.8 billion won (about RMB 36.609 billion), down 5.3% year-on-year, and its operating profit was 487 billion won (about RMB 2.616 billion), down 31.5% simultaneously. In Q4 of 2023, LG’s life and health sales amounted to 1,567.2 billion won (about RMB 8.419 billion), down 13.3% year-on-year, and its operating profit was 54.7 billion won (about RMB 294 million), down 57.6% year-on-year.

LG Life Health said in the financial report that the sales of beauty cosmetics, HDB and refreshments all declined in 2023, the profitability of beauty cosmetics declined due to weak demand in China, and the operating profit declined due to overseas restructuring.