Since 2017, CBN New First-tier Cities Research Institute has continuously released the "Knowledge City Nightlife Index" to observe the activity of different cities at night, and whether this city can provide people with convenient conditions for nightlife, and also provide support for business decision-making of night format and related city research.

In the 2023 Urban Nightlife Index, we continue.The evaluation model of six data dimensions, including night trips, the number of bars, the number of livehouse, night lighting, night movies and night bus, makes a quantitative evaluation of the level and characteristics of night economic development in 337 cities at or above the prefecture level in China.

Subjective weighting calculation is adopted according to the importance of each dimension, and the specific calculation methods of the data of the above six dimensions are as follows:　

Night travel activity ×0.2

+Number of bars ×0.2

+number of +livehouse ×0.2

+Night light intensity ×0.15

+Night movie activity ×0.15

+Night activity of urban public transport ×0.1

= nightlife index

As a whole, except Qingdao and Hefei, there are 17 first-tier and new first-tier cities in the top 20 of the nightlife index. The other three seats in the top 20 are Foshan, Nanning and Xiamen.From the distribution of the north and the south, besides Beijing, Xi ‘an, Tianjin and Zhengzhou are among the top 20 cities in the north.

Night economy is usually composed of some offline formats with strong purposeful consumption. When we talk about the night economy, the scene that is often directly related is that people go to a place with a destination and spend money. In this context, whether it is shopping malls, markets, restaurants, bars, livehouse, cinemas and other cultural and leisure places, or night-friendly public transportation networks such as subways and buses, these offline facilities provide basic protection for urban people to be active at night.

Bar is a typical night format. Judging from this year’s data, Chengdu and Shenzhen are particularly worth mentioning.

In 2017, when the New First-tier City Research Institute launched the nightlife index for the first time, the number of bars in Chengdu was second only to Shanghai. By 2019, it surpassed Shanghai to rank first, and this year, it expanded its leading edge by more than 13% of the bars in Shanghai.

Another city, Shenzhen, ranked seventh in 2017 and sixth in 2019. This year, with 2063 bars, it jumped to the third place in the country. The number of bars has increased by more than 70% compared with 2017, making it the city with the largest increase in the number of bars.

The newly opened bars in the past year have two characteristics: First, a large number of taverns and craft bars have emerged, and among the newly opened bars in four first-tier cities in the north, Guangzhou and Shenzhen, the proportion of clean bars has exceeded 70%-the newly opened bars have become smaller and quieter; The other is that light chain bar brands have appeared in various places, and gained a group of loyal fans through the online celebrity effect, such as Shanghai’s road shops and Yanjing community wine shops in Beijing.

Exhibitions and sports also provide more leisure and entertainment options for urban people at night.

Take the entertainment of going to livehouse for example. There are 10 cities with more than 20 Live Houses, and the supply of Shanghai and Beijing is still in an absolute dominant position. Although the performance market has not fully entered the recovery stage in the past year, the performance pattern of the head city still presents its own characteristics-Shanghai and Shenzhen have maintained rich diversity of performance categories, and Beijing’s Quyi performances are unique.

In the index of night activity of urban public transport, we count the night activity range of urban public transport, the average last bus time of subway and the number of active subway stations at night. Taking the number of active subway stations at night as an example, Shanghai, Beijing, Shenzhen, Chengdu and Hangzhou are among the best.

In addition, we continue to use the night lighting index to help judge the economic development of the city. Shanghai ranks first and is significantly higher than other cities, followed by Suzhou, Dongguan and Shenzhen.

After years of continuous data monitoring and tracking research, we also found that the development logic of night economy is gradually changing from content-oriented in the past, superimposed with high-quality services and experiences, to scene-oriented.

For example, in the past nightlife, everyone went to a place with a single scene for consumption. Nowadays, more and more nightlife takes place in some innovative fields such as restaurants, cultural centers and waterfront spaces. People can drink, socialize, watch exhibitions and listen to music at the same time, and have a lot of impromptu consumption.

At the same time, night is no longer limited to offline communication. People who wear masks at night, wait in front of the live broadcast room for orders at 123, and people who order take-away food to enjoy supper at home can also be called participants in the night economy. The online content of the night economy is becoming more and more abundant. Through the integration of online and offline scenes, the night economy also covers more people.

At the first Shanghai Nightlife CEO Conference and 24-hour Vibrant City Forum held on June 28th, Zhao Jia, deputy editor-in-chief of CBN and editor-in-chief of CBN magazine, made an in-depth analysis of the above trends. The following is an excerpt from the interpretation report:

The following is the complete result of the nightlife index ranking of cities in 2023:

municipality directly under the Central Government

Shanghai 1

Beijing 2

Chongqing 6

Tianjin 18

Hebei Province

Shijiazhuang 37

Tangshan 58

Handan 76

Baoding 81

Langfang 101

Cangzhou 107

Xingtai 109

Zhangjiakou 217

Qinhuangdao 301

Chengde 321

Hengshui 323

Shanxi province

Taiyuan 44

Changzhi 146

Xinzhou 187

Lvliang 189

Datong 205

Linfen 207

Yuncheng 208

Jinzhong 248

Shuozhou 282

Yangquan 290

Jincheng 302

Inner Mongolia Autonomous Region

Hohhot 61

Bayannur 110

Chifeng 202

Wulanchabu City 206

Ordos 216

Wuhai 249

Xilingol league 258

Baotou 275

Hinggan league 289

Alxa league 295

Tongliao 307

Hulunbeier 313

Liaoning province

Shenyang 31

Dalian 46

Liaoyang 231

Panjin 232

Fushun 241

Huludao 250

Anshan 276

Tieling 284

Chaoyang 286

Yingkou 293

Jinzhou 312

Fuxin 315

Benxi 319

Dandong 328

Jilin province

Changchun 27

Jilin 269

Yanbian Korean Autonomous Prefecture 270

Songyuan 296

Siping 311

Liaoyuan 326

Tonghua 327

Baishan city 329

Baicheng 331

Heilongjiang province

Harbin 41

Heihe 219

Jiamusi 251

Daxinganling region 255

Qiqihar 272

Suihua 274

Daqing 300

Hegang 309

Mudanjiang 314

Jixi 318

Yichun 333

Qitaihe city 334

Shuangyashan 335

Jiangsu Province

Suzhou 8

Nanjing 15

Wuxi 23

Nantong 35

Changzhou 38

Xuzhou 45

Taizhou 53

Yancheng 71

Suqian 77

Yangzhou 83

Zhenjiang 114

Lianyungang 132

Huaian 138

Zhejiang Province

Hangzhou 7

Ningbo 17

Wenzhou 28

Jinhua 34

Jiaxing 39

Taizhou 51

Shaoxing 57

Huzhou 105

Zhoushan 131

Quzhou 168

Lishui 256

Anhui province

Hefei 21

Anqing 30

Wuhu 62

Fuyang 73

Bozhou 89

Chuzhou 92

Bengbu 116

Suzhou 139

Lu ‘an 162

Huaibei 177

Huainan 194

Maanshan 229

Huangshan 230

Tongling 243

Xuancheng 246

Chizhou 303

Fujian Province

Xiamen 19

Fuzhou 24

Quanzhou 26

Zhangzhou 47

Putian 79

Ningde 178

Nanping 179

Sanming 245

Longyan 271

Jiangxi province

Nanchang 36

Ganzhou 85

Shangrao 137

Jiujiang 147

Yichun 200

Ji ‘an 259

Fuzhou 267

Yingtan 280

Xinyu 298

Jingdezhen 305

Pingxiang 325

Shandong Province

Qingdao 22

Jinan 25

Weifang 59

Heze city 69

Linyi 80

Jining 82

Zibo 108

Dongying 148

Dezhou 167

Liaocheng 172

Taian 191

Yantai 192

Binzhou 209

Zaozhuang 220

Rizhao 234

Weihai 252

Henan Province

Zhengzhou 20

Luoyang 48

Xinxiang 56

Nanyang 78

Xinyang 91

Zhoukou 93

Zhumadian 94

Anyang 112

Xuchang 125

Jiaozuo 133

Pingdingshan 134

Shangqiu 145

Kaifeng 154

Puyang 204

Sanmenxia 279

Hebi 281

Luohe 291

Hubei province

Wuhan 11

Jingzhou 97

Xiangyang 151

Huangshi 156

Huanggang 169

Yichang 195

Xiaogan 198

Enshi Tujia and Miao Autonomous Prefecture 199

Jingmen 233

Shiyan 236

Ezhou 253

Xianning 263

Suizhou 316

Hunan province

Changsha 13

Shaoyang 122

Huaihua 130

Changde 135

Yiyang 170

Hengyang 173

Yueyang 180

Xiangtan 182

Loudi 186

Chenzhou 188

Yongzhou 223

Zhuzhou 228

Zhangjiajie 247

Xiangxi Tujia and Miao Autonomous Prefecture 268

Guangdong Province

Shenzhen 3

Guangzhou 4

Dongguan 9

Foshan 10

Zhongshan 32

Huizhou 40

Shantou 43

Jieyang city 49

Zhuhai 50

Jiangmen 54

Zhanjiang 55

Zhaoqing 70

Meizhou 86

Maoming 88

Qingyuan 100

Yangjiang 104

Shanwei 119

Chaozhou 142

Yunfu 226

Heyuan 227

Shaoguan 239

Guangxi Zhuang Autonomous Region

Nanning 16

Yulin 90

Liuzhou 111

Guilin 120

Qinzhou 144

Bose 155

Guigang 157

Wuzhou 160

Chongzuo 161

Laibin 171

Beihai 185

Fangchenggang 200

Hechi 244

Hezhou 317

Hainan province

Haikou 64

Sanya 176

Danzhou 273

Sansha City 337

Sichuan Province

Chengdu 5

Nanchong 96

Mianyang 103

Liangshan Yi Autonomous Prefecture 118

Leshan 123

Deyang 159

Luzhou 184

Yibin 221

Dazhou 237

Meishan 242

Suining 261

Neijiang 262

Panzhihua 266

Guangyuan 278

Guang ‘an 285

Zigong 287

Bazhong 292

Ziyang 308

Ya ‘an 310

Aba Tibetan and Qiang Autonomous Prefecture 322

Ganzi Tibetan Autonomous Prefecture 332

Guizhou Province

Guiyang 33

Zunyi 52

Qiannan Buyi and Miao Autonomous Prefecture 72

Qiandongnan Miao and Dong Autonomous Prefecture 98

Bijie 126

Southwest Guizhou Buyi and Miao Autonomous Prefecture 152

Anshun 174

Tongren city 196

Liupanshui 260

Yunnan province

Kunming 14

Lijiang 65

Honghe Hani and Yi Autonomous Prefecture 74

Dali Bai Autonomous Prefecture 75

Zhaotong 87

Xishuangbanna Dai Autonomous Prefecture 99

Qujing 102

Yuxi 106

Dehong autonomous prefecture 117

Weichu 121

Puer 127

Wenshan Zhuang and Miao Autonomous Prefecture 136

Lincang 140

Diqing Tibetan Autonomous Prefecture 153

Baoshan 181

Nujiang Lisu Autonomous Prefecture 183

Tibet Autonomous Region

Xigaze city 63

Lhasa 84

Ali region 129

Shannan City 197

Linzhi City 212

Changdu 214

Naqu city 336

Shaanxi province

Xi ‘an 12

Xianyang 66

Yulin 124

Hanzhong 141

Weinan 164

Tongchuan 175

Shangluo 222

Yan ‘an 225

Ankang 254

Baoji 257

Gansu province

Lanzhou 42

Jiayuguan 113

Linxia Hui Autonomous Prefecture 128

Tianshui 143

Zhangye 150

Jinchang 163

Pingliang 165

Qingyang 166

Baiyin 190

Jiuquan 238

Wuwei 240

Longnan 277

Dingxi 283

Gannan Tibetan Autonomous Prefecture 330

Qinghai province

Haixi Mongolian Tibetan Autonomous Prefecture 210

Guoluo Tibetan Autonomous Prefecture 211

Haidong city 218

Hainan Tibetan Autonomous Prefecture 224

Yushu Tibetan Autonomous Prefecture 235

Haibei Tibetan Autonomous Prefecture 288

Xining 306

Huangnan Tibetan Autonomous Prefecture 320

Ningxia Hui Autonomous Region

Yinchuan 60

Guyuan 203

Zhongwei 264

Shizuishan City 265

Wuzhong 299

Xinjiang Uygur Autonomous Region

Urumqi 29

Aksu region 67

Hotan area 68

Ilikazak Autonomous Prefecture 95

Kashgar region 115

Altay region 149

Changji Hui Autonomous Prefecture 158

Bayinguoleng Mongolian Autonomous Prefecture 193

Tacheng area 213

Hami 215

Karamay 294

Turpan 297

Kizilsu Kirgiz Autonomous Prefecture 304

Bortala Mongolian Autonomous Prefecture 324

Text/Bai Wuju Vision/Jing Yi

Source: WeChat WeChat official account "New First-tier City Research Institute"

Original title "What’s the next step of urban night economy? | Zhicheng Nightlife Index "

Fashion and movies are inextricably linked. The creators tried their best to create clothes that complement each other for the characters in the film, and the screen also showed the talents of the designers.

Audrey Hepburn

In the 1920s, the independent clothing department first appeared in the film industry, which promoted the progress of screen aesthetics. Although there are many factors behind the choice of clothing, directors often regard it as an important means to shape characters. In the movie Breakfast at Tiffany’s, Audrey Hepburn, wearing a sleeveless black dress, contributed to the screen classic, and made Givenchy’s little black dress become the yearning of many women. Chanel may be regarded as the founder of the little black dress, but in Breakfast at Tiffany’s, Givenchy and Hepburn gave it another vitality.

The interweaving of film and fashion has its inherent inevitability, because both art forms have the inherent power of narration. Alfred Hitchcock, a famous director, is very meticulous about the image of screen actresses. He hopes to project subconscious information in the audience’s mind through clothes and accessories. Hitchcock’s film Stage Fright is the representative work of German actress Marlene Dietrich. She once said, "Without Dior, there No Dior, No Dietrich". The waist suit, tulle robe and feather decoration in the film are very suitable for the female role of the West End singer.

Communication, expression and remolding, it is these characteristics that make clothing an important basis for film production. Movies and performing stars are conducive to the spread of fashion brands, so the red carpet of the film festival has always been a show for major brands. Of course, in addition to the eye-catching red carpet, the film festival is an important platform to show and trace the close relationship between brand and film art. At the 2023 Shanghai International Film Festival, many brands expressed their vision and determination to constantly resonate with the film art.

"DIOR IN RED" exhibition

During the Shanghai International Film Festival from June 11th to 18th, the exhibition "DIOR IN RED" was held in Shanghai Shengli Cinema. This is also the first official appearance after the renovation of Shengli Cinema. Shanghai Shengli Cinema was founded in the last century, bearing the characteristics of China films in different periods and witnessing the development track of the film industry. The architectural style of combining Chinese and Western highlights its openness and tolerance.

"DIOR IN RED" exhibition

Entering the exhibition, elegant and profound red comes into view, and the seven theme exhibition areas tell the story of red love in different times. The portrait of Mr. christian dior in red tone outlined by artist Yan Peiming kicked off the exhibition; DIOR Dior illustrator René Groix has created more than ten paintings for the brand in the past, creating a classic advertising visual image. Then, through the lens of many contemporary photographers, media technology gives fashion a collision with light and shadow. Through a series of video works, Mr. christian dior and many subsequent creative directors of Dior Fashion House, Huan Xin, performed all the red high-order works. A variety of red element collections of accessories, perfumes and beauty cosmetics are also displayed in rare boxes in a patchwork way, connecting a series of stories.

A good film needs a dedicated filmmaker to devote himself to the art of film, concentrate on polishing and pursue it unremittingly, in order to achieve classics. The fashion brand which is connected with the film and embodies the inheritance and innovation is increasingly becoming an indispensable part of the film industry.

PIAGET Earl Shanghai International Film Festival "Extraordinary Night"

As the official partner and designated jewelry brand of the 25th Shanghai International Film Festival, PIAGET and the Shanghai International Film Festival jointly launched a series of activities such as "Extraordinary Master Class" and "Extraordinary Scholarship" in the "Young Filmmakers Education Support Program", paying tribute to the hard-working behind-the-scenes filmmakers, and encouraging young filmmakers to inherit and carry forward their ingenuity and gain momentum for the prosperous development of the film industry.

Pay tribute to the filmmakers. Recently, Jaeger-LeCoultre once again joined hands with the Shanghai International Film Festival to jointly present the "Glory to the Filmmaker Award". The "Jaeger-LeCoultre Filmmaker Honor Award" came to Shanghai International Film Festival for the first time in 2018, aiming at recognizing Chinese filmmakers who have made outstanding contributions to the film industry.

On June 10th, Jaeger-LeCoultre initiated a dialogue on the theme of advanced watchmaking and film restoration, and the guests enjoyed the latest restoration work of Jaeger-LeCoultre’s "Classic Film Copy Restoration Project"-the premiere of the 4K restoration version of Early Spring February (1963) directed by Xie Tieli, a famous third-generation Chinese classic film. This film is adapted from a novella written by the famous writer Rou Shi in the 1920s. At the China Film Century Award in 1995, Early Spring and February won both the Top Ten Film Awards and the Top Ten Director Awards.

Chinese classic film Early Spring in February

The newly restored Chinese classic film Early Spring in February premiered in 4K, conveying the profound significance of film restoration in preserving classics and inheriting culture. The significance of film restoration is not only the work itself, but also to relive the memory of a generation and reproduce the epitome of an era. At present, Jaeger-LeCoultre has made sixteen Chinese films of different ages and types shine again through the "Classic Film Copy Restoration Project".

As an art closely related to the development of science and technology, the history of film development is closely related to the development of science and technology, from silence to sound, from film to digital technology, and then to virtual shooting. Gabrielle Chanel has long realized the powerful power and influence of this new art media in arousing resonance. She once said, "I want to be a part of the future".

"Before becoming a director" special project 2023 series activities

Gabrielle Chanel witnessed the great development of the film industry all her life and kept close contact with it. Chanel’s continuous dialogue with the film industry has also become one of the symbols of the brand. Chanel joined hands with the China Film Directors Association to support the CFDG China Young Film Directors Support Program (Onion Program), and jointly set up a special project of Onion Program "Before Being a Director" in 2022. On June 13th, the two sides jointly held the "Green Night" film sharing and exchange meeting. This activity started the 8th Green Onion Project and released the 2023 series of activities of the special project "Before becoming a director".

The 2023 series of activities is curated by the famous director Frant Gwo, with the theme of "Before becoming a director-the film’s original and future". Through movie master classes, film exhibitions, salons, open classes on campus and other rich forms, it will focus on the presentation of image style and technology, bring about reflections on the film’s ontology and future under the technological revolution, encourage the new generation of filmmakers to emancipate their visual imagination and jointly create a broader picture of film art and technology in the future. Looking back, looking to the future, and expanding the connection between them through various forms and ways, the fate story of fashion and movies will continue.

According to the data released by the Association, the retail sales volume of the passenger car market in November 2023 was 2.08 million, up 26.0% year-on-year and 2.4% quarter-on-quarter. In the first 11 months, the cumulative retail sales volume was 19.345 million units, up 5.3% year-on-year.

Specifically, look at the sales performance of major car companies:

In November, BYD was still the top seller of passenger cars in China, leading a number of independent joint venture brands with a sales volume of 263,000 vehicles. So far, BYD’s annual sales volume is 2.672 million vehicles. So, the annual sales target of 3 million vehicles is not a big problem.

Among the top ten rankings, Geely Automobile has a great change in ranking, with a retail volume of 170,000, up 34.4% year-on-year, surpassing FAW-Volkswagen in one fell swoop, ranking second in the list. Among them, it is closely related to new energy vehicles represented by Yinhe L6 and L7. Similarly, Changan Automobile is also the same, and the deep blue series has been formed, and Qiyuan series is making efforts, which are all important reasons.

Among domestic manufacturers, there is also a dark horse, Chery. Although it is only ranked sixth, the retail sales of Chery Automobile reached 94,000 vehicles in November, up 74% year-on-year, which is the fastest growth among the top 10 automobile companies. And unlike Changan and Geely, Chery’s new growth point is mainly the fuel vehicles such as Arrizo 8 and Jetway Traveler, and the proper dark horse drivers. Coupled with the next new energy, Chery’s future performance is very worth looking forward to.

In the joint venture model, although FAW-Volkswagen was overtaken by Geely, its monthly sales volume of 167,000, with a growth rate of 43.3%, still held the "number one" position in the joint venture brand, while SAIC-Volkswagen ranked fifth, with a sales volume of 116,000, a year-on-year increase of 24.9%. The sales volume finally stopped falling, but it was still difficult to make a breakthrough.

Other joint venture brands are not so good, especially Japanese brands. Among the top ten, only GAC Toyota entered the top ten, and it was the only car company that declined. In November, the sales volume was 77,000 units, down 1.9% year-on-year, while Guangqi Honda, Dongfeng Honda and Dongfeng Nissan all fell out of the top ten.

Recently, a series of music specials recorded by Wang Feng and the band at the same time were officially launched. One of the songs, "Thank you", released in 2015, was rearranged as the first song.

"Thirteen" music live special is a collection of nearly 200 works published by Wang Feng in his 30-year creative career, and 13 works are carefully selected by his band partners. These works are all his true feelings and life expressions at this moment, and they are reinterpreted by telling.

Join hands with music partners who have been with each other for 20 years, and record the live version with the whole band lineup at the same time. For example, the same movie plot timeline goes back to the past and reproduces the "good heart" in the creative process. These 13 works, some of which are familiar "explosions" and some of which have not been sung for many years, are "heavy works", and they are a true silhouette of musician Wang Feng.

Listening carefully and thinking about the music special "Thirteen" and the song "Thank you" as the first song is actually more like a record of life. The first "Thank you" is to thank the life experience, to thank the past pain, and actually to reconcile with yourself. It is a great enlightenment, and I have to say that Wang Feng lived a lot more thoroughly than all of us.

Wang Feng has really given us a lot of courage, inspiration, strength and so on through his music works in the past 30 years, but his previous works are mostly emotional expressions or records combined with the times. But in this special edition, it is the singer who really analyzes his heart, no matter from arrangement, performance or singing. It is not easy to summon up such great courage. Therefore, this album, whether judged from artistry, musicality or even emotion, is undoubtedly a success.

Looking back, China has a long history of more than 5,000 years. Under the background of globalization, with the continuous promotion of the construction of "the belt and road initiative", China has been devoting itself to the construction of Community of Shared Future for Mankind, telling the story of China well, making the world realize the charm of China culture, and realizing the effective cross-cultural communication of Chinese excellent traditional culture in the big garden of world culture. With the continuous development of internationalization, cultural communication has become one of the important ways for a country to develop continuously in the world. So how to spread China culture and traditional values of China widely in the world has become an important issue in China’s cultural export. Telling the story of China to the world is a very effective way to spread China culture to the outside world.

What exactly is Chinese excellent traditional culture? Some people think that China’s excellent traditional culture is the figurative culture of four books and five classics, piano, chess, calligraphy and painting, Chinese martial arts, national costumes and folk customs handed down from ancient China. However, China’s excellent traditional culture not only includes these figurative cultural contents, but also some intangible cultural heritages that we recognize, which bear the excellent traditional culture of China. Chinese traditional culture embodies the creative source of the essence of Chinese civilization and carries the synthesis of moral inheritance, various cultural ideas and spiritual concepts in national history. It includes both material and institutional levels, as well as conceptual levels. Promoting the construction of a strong socialist culture is one of the important aspects to enhance the soft power of the country’s culture, and it is through inheriting and carrying forward China’s outstanding traditional culture. China’s outstanding traditional culture is the foundation and soul of the Chinese nation. With its profound ideological connotation, rich moral connotation and profound value concept, it is of great practical significance to China’s contemporary social and economic construction, political life, cultural construction and all-round development of people. "Generations of Chinese sons and daughters have cultivated and developed a unique and profound Chinese culture, which has provided a strong spiritual support for the Chinese nation to overcome difficulties and live endlessly." In the long history, the reason why the Chinese nation can become a great nation, stand among the nations of the world, and become more frustrated and brave after suffering is that it has nurtured and developed a unique and profound Chinese culture.It has provided strong spiritual support and rich cultural nourishment for its own development.

Cross-cultural communication is a very important research field in communication science. Cross-cultural communication refers to interpersonal communication and information dissemination activities between members of society under different cultural backgrounds. At present, with the continuous development of scientific and technological progress, cross-cultural communication can effectively promote cultural exchanges between countries.

If you want to tell a good story about China, it is important to know who will tell a good story about China. The cultivation of intercultural communicative competence can be said to be the ultimate goal of foreign language teaching. With the help of foreign language classroom teaching, it is undoubtedly a good choice to tell the story of China. Pay attention to knowledge transmission, value shaping and ability training, and cultivate international talents with China feelings. Such talents should be familiar with China’s national conditions, have an international perspective, have a solid theoretical knowledge, and have relevant translation skills. At the same time, they also have different countries’ historical and cultural knowledge backgrounds, so that they can adjust their strategies for spreading China’s stories in the case of different national audiences’ different reactions.

Knowledge transfer. In the process of foreign language teaching, we should pay attention to the teaching of culture.

Value shaping. Everyone in China is deeply influenced by Chinese excellent traditional culture in the process of growth and study. In the hearts of every China people, there is a broad value consensus and common value pursuit, that is, socialist core values. This is our action guide and value core, and it is our ideological engine to realize the great rejuvenation dream of the Chinese nation. With the continuous progress of the times, our country has different development connotations in each period. In today’s era, socialist core values are more conducive to social development and can encourage people to develop better. We should combine the requirements of the times and vigorously carry forward socialist core values. Foreign language teaching plays an important strategic role in cultivating and practicing socialist core values. In our foreign language class, we should also establish students’ core values, integrate socialist core values with Chinese traditional culture, and tell stories that belong to our China in the process of teaching foreign languages.

Ability training. The first thing we should do is to improve the translation ability of foreign language talents. A foreign language is the best medium to tell a good story about China and convey the good voice of China. Communication is not only a form of spreading cultural pictures, but also a factory of cultural production. Telling a good story is not a one-way output, but an exchange between the two sides. The narrator tells a good story about China, and the listener can understand the connotation behind the story. This requires students to have the ability of cross-cultural communication. Can tell the good story of China in a way that is easier for international audiences to understand. When translating language expressions with China characteristics, we should learn to use terms that are in line with China’s national conditions. Foreign language students need to systematically learn cross-cultural knowledge, make reasonable translation based on cultural background, cultivate their cross-cultural literacy, and truly spread Chinese excellent traditional culture in cross-cultural context. Secondly, it is necessary to cultivate students’ ability to select and disseminate China cultural translation materials. Chinese culture has a long history and is profound, and there are many good stories to tell. So what kind of story to choose and how to teach it is a very challenging problem. Cultural content in translation selection is the main content we want to spread abroad. So how do we choose the right materials in the vast sea of literature? First of all, we should preserve the characteristics of China culture and select materials that can represent China culture. Chinese culture has traditional core values. Such as benevolence, righteousness, courtesy, wisdom and faithfulness, these China cultures are fundamentally different from other western cultures.China’s ancient philosophy and wisdom are also worthy of our consideration, which is also one of our very good materials. Therefore, when selecting materials for translation, the first thing we should do is that any material selection should not be divorced from China’s traditional core values, and we should choose a good story that best represents China’s characteristics and has the significance of external communication. Finally, it is necessary to improve the oral interaction ability of foreign language majors. To spread Chinese excellent traditional culture under the cross-cultural background, we must learn to use reasonable international expressions. Compared with one-way communication such as media and newspapers, personal cultural communication involves two-way communication between the narrator and the listener. Therefore, it is particularly important to improve students’ oral English expression ability, and good oral English expression can improve the effect of foreign communication of Chinese excellent traditional culture. Teachers should be good at stimulating students’ interest in speaking foreign languages, encouraging students to find opportunities to speak foreign languages, praising students’ progress in time and improving their self-confidence. Cultivate students’ awareness of foreign language culture, introduce students to the customs and humanistic environment of foreign societies, and create a good contextual foundation for students.

One of the carriers of cultural communication-Confucius Institute. Confucius Institute is the most representative China language and culture promotion organization that tells the story of China to the world. Under the new period and background, China is constantly glowing with new vitality. As an important way to export culture to the outside world, Confucius Institute shoulders great responsibilities and missions. As one of the important channels of cultural exchange, the Confucius Institute must first ensure that it has a good brand influence and a high external reputation. Only in this way can we increase the sense of identity and confidence of foreign society in Confucius Institute. The Confucius Institute can hold a series of activities such as "Chinese Bridge". During the activities, the Confucius Institute can invite local teachers and students to visit China and hold a variety of cultural activities, such as experiencing local characteristics and holding a Chinese Bridge Cup competition to attract more students to learn Chinese. At the same time, the "New Sinology Program" can be held to attract young talents from various countries to study in China, so that they can study for doctoral degrees in humanities and social sciences in China, and study Sinology from the perspective of foreigners, so that they can go deep into their lives, feel China and appreciate the charm of China culture, so as to promote China culture and enhance the international status of China culture. Confucius Institute should have its own courses with China characteristics, and introduce courses with local characteristics according to local conditions and the actual conditions of different countries and regions. According to a survey, most people come to the Confucius Institute for the purpose of learning the Chinese language and understanding the history and culture of China. And learning the Chinese language,Some people want to learn spoken Chinese well and strengthen their daily communication with China people. Others are full of love for China’s calligraphy, and their main purpose is to learn China’s Chinese characters and culture. Therefore, we can carry out targeted teaching, mainly focusing on teaching the basic knowledge of Chinese, supplemented by oral courses, but some cultural courses with China characteristics can be mixed with them, and the knowledge of China history should be combined to make the courses more lively and interesting. Let German Chinese lovers learn the cultural knowledge they want to learn according to their own needs.

At present, the Confucius Institute has a good momentum of development abroad. In order to gain a foothold overseas in the future, localized development will be the best choice. In order to train more high-quality native Chinese teachers, the Confucius Institute can set up a special training fund to allow outstanding German native teachers and outstanding graduates who are willing to teach Chinese in the future to study in China. Set up special courses for them, improve their Chinese level and Chinese teaching ability, and train them to grow into excellent Chinese teachers in a short time. At the same time, the Confucius Institute can also carry out a cooperative school-running plan, fully tap the local German teacher resources, carry out targeted training, conduct small-scale high-intensity guidance, purposefully improve the Chinese language ability and teaching level of local German teaching resources, select experienced professional Chinese teachers from China, and train more German-speaking Chinese teachers through one-on-one assistance, so as to steadily promote the rapid development of the Confucius Institute in Germany. In the concrete implementation, we should also create a positive image of Confucius Institute in the mainstream media. We should pay attention to building a network platform in German local and neighboring countries, provide exchange services for local China cultural lovers, provide updated information on a regular basis, and realize the sharing of network resources. Through the network platform, we can strengthen the organization and management of Confucius Institute students, and provide characteristic online courses and study plans for Chinese learners in Germany, imitating the domestic learning model, so as to facilitate learners to choose their studies freely according to their hobbies and freely arranged time. Most importantly,We must strengthen cooperation with German local media, make positive reports on Confucius Institute with the help of local media, try our best to establish a good brand image of Confucius Institute, and strive to improve the brand competitiveness of Confucius Institute.

To sum up, the 5,000-year-old traditional culture is our cultural heritage, and the progress brought about by the reform and opening up is the foundation of our confidence. Concepts such as "the belt and road initiative" initiative and Community of Shared Future for Mankind have provided excellent conditions for us to develop Socialism with Chinese characteristics culture. Informatization and globalization are the development trends in today’s world, which puts new demands on the positioning of Confucius Institutes. Confucius Institutes should not only show their mission in combination with the current trends, but also shoulder the role of cultural diplomacy. They should not only position themselves as Chinese teaching and cultural communication institutions, but also consciously play their role in cultural diplomacy. With the continuous strengthening of China’s national strength, it is unstoppable for culture to go abroad. Telling the story of China well and making China’s voice resound through the world means that China’s international status is constantly strengthening. However, if we want to tell the story of China well, we need to dig out the good stories in China culture that can resonate with the world. At the same time, we should set up an excellent team with international vision and cross-cultural communication, deepen international cooperation with an international vision, strengthen research on the international market, optimize communication strategies, and spread the excellent traditional socialist culture with China characteristics to every corner of the world.

(Author: Dong Kun, lecturer of bohai university Foreign Studies University, doctoral student of European Civilization Institute of Tianjin Normal University; This paper is the research achievement of Hebei Social Science Fund Project [No.:HB21SL002]. )

Source: Guangming Net

Virtual makeup test chart on the network

Text/Guangzhou Daily All-Media Reporter Chen Xin

Figure/data picture

A few days ago, the "White Paper on Beauty +AI Smart Marketing" (hereinafter referred to as the White Paper) jointly issued by the artificial intelligence company defiance technology and market research institution GfK pointed out that beauty merchants are caught in "communication anxiety" with consumers. On the one hand, online marketing blindly pursues "explosive models", a large number of homogeneous content and "unreachable" pain points, which makes consumers fall into anxiety of difficult choices; On the other hand, offline information acquisition has some shortcomings, such as low efficiency, especially in the special background of the epidemic situation, and there are more health concerns. In this regard, the white paper gives a solution: "Beauty +AI", especially the virtual makeup test based on AI technology.

In fact, many companies have already entered the game on the track of "Beauty +AI". Previously, L ‘Oré al launched a cosmetic virtual trial system, an AI foundation adapter, Meitu launched an "AI open platform", released Meitu Mirror Online, and Tmall Elf launched Queen smart beauty mirror … This attempt has also achieved initial results. The data shows that the total sales of beauty products have been greatly improved after an e-commerce platform launched a virtual makeup trial program.

Insiders pointed out that at present, the application of AI technology in the field of beauty still has the problem of "gimmick is greater than strength". For example, the lipstick color test project developed under the banner of AI has uneven edges and no deep integration with skin texture. Floating on the surface. At the same time, it also faces difficulties such as imperfect AI development tools, high technical threshold and scarce talents. It can be predicted that "beauty +AI" will generate more new forms in the future. However, as the "Z generation" consumers who are indigenous to the Internet, it is increasingly difficult to be fooled by all kinds of gimmicks, and they want to really "poke" the hearts of young consumers, and the fresh marketing methods will eventually return to the question of whether their strength is "hard core".

Source: Guangzhou Daily

In the recent allocation of seats in the finals, the China Badminton Team once again demonstrated its strong strength and firmly sat on the top of the world badminton. However, we also have to notice the rising momentum of Korean badminton teams in recent years, and they have become strong competitors of China team in the world badminton stage with amazing performance.

Since the 1990s, the China badminton team has begun to emerge on the world stage. With excellent skills and solid training, they quickly became the world badminton leaders. For many years, the China team has made great achievements in various important competitions, and won the world championships and the Olympic Games for many times. These brilliant achievements have enabled the China team to sit firmly at the top of the world badminton, and won the hearts of countless fans.

However, in recent years, Korean badminton teams have frequently brought challenges to China. Korean badminton players performed well, and they broke into the territory of China team with their agile skills and excellent skills. Many young Korean players have made their mark in various competitions and become strong competitors of the China team in the world badminton.

It is particularly worth mentioning that the Korean team performed particularly well in the women’s badminton event. They not only have excellent technical level, but also show strong teamwork ability. In recent years, the Korean women’s badminton team won the championship frequently, which brought great pressure to the China team. China team has to take this new competitor seriously and keep a good competitive state.

Of course, the strength of China team is still the benchmark of badminton in the world. China’s players have shown extraordinary strength and talent in various events. They have superb technology, excellent reaction ability and strong psychological quality, which enables them to remain calm and win at critical moments. Regardless of the men’s or women’s events, the China team has shown a strong dominance.

Nevertheless, the rise of Korean badminton team can not be ignored. They constantly improve their own level, strengthen the competition with China team, and inject new vitality into the development of badminton in the world. The competition between China and South Korea not only inspired each other’s fighting spirit, but also presented a wonderful badminton feast for the global audience.

To sum up, the China badminton team continues to sit firmly at the top of the world, but the rise of the Korean badminton team has also brought great challenges to the China team. The competition between the two teams will boost the development of badminton in the world. Let’s look forward to more wonderful duels and excellent performances in the future!