At 14: 00 on July 26th, producer Huang Lan and screenwriter Baoqing joined hands with Crystal, Ruoyun Zhang, Timmy Xu and Viva to attend the release conference of Zhejiang Satellite TV’s light comedy "Love Evolution". The founders dressed in school uniforms returned to high school, and attended a unique open class of love evolution. From the initial stage, to the rebellious stage, to the formative stage, they returned to their initial heart with the audience and explored the true meaning of love in the place where love sprouted.

For the first time, Crystal challenged to play a high school student, and the anti-string role and Ruoyun Zhang exchanged acting skills.

At the press conference, the masters in school uniforms talked about shooting high school scenes, and everyone was moved. Recalling his youth, Crystal revealed that he was not as gentle as his appearance, and once became famous for "bullying" his male deskmate and overbearing personality every day. Ruoyun Zhang always remembers the feeling of the deer bumping into each other at that time, but he couldn’t help blushing when he was over 30 years old. Timmy Xu laughed easily. Although he was not like a school grass in the play in high school, the shooting process seemed to be 17 years old again, and his face was full of happiness and excitement. Viva, a baby face, said that he often did "bad things" behind his teacher’s back, and fans shouted: "Never imagined that you were like this outside the play!"

At the same time, the audience received a lot of big benefits. Crystal and Ruoyun Zhang "exchanged acting skills" on the same stage, recreating the classic fragments of high school acquaintance. Crystal tapped Ruoyun Zhang on the forehead, but he was cute in naughty. The audience said in succession, "Crystal is really skin-deep." Later, Crystal plays the role of Android in the cross-talk plot, and Ruoyun Zhang in the cross-talk plot restores the scene in the play, only to see the sofa Ruoyun Zhang shyly waiting for Crystal to kiss. Crystal, who is ignorant of interest, replied coldly, "It’s getting late, so I’ll go first." He casually picked up the clothes next to him and turned around and left, leaving only a daze in the Ruoyun Zhang wind. The audience shouted, "Mr. Zhang, please take me away." The atmosphere at the scene reached a climax.

Timmy Xu was ridiculed by Crystal, and the screenwriter Baoqing explained the meaning of the play.

The creators did not forget to talk about the roles in the play and the relationship between them. Crystal said excitedly that he was very grateful to Ruoyun Zhang. They were not familiar with each other before shooting. In order to get to know each other quickly, Ruoyun Zhang offered to get along with each other outside the play, which was very helpful for them to get into the play quickly. Viva said that although she and Crystal are "rivals in love" in the play, she has always admired Crystal outside the play. "Outside the play, she is often seen studying the plot and discussing it with the crew until late at night. Seeing her hard work and seriousness, she has found a role model for herself, which has great motivation for filming." The founders did not forget to tease each other all the time. When Timmy Xu talked about Ding Yuyang as a senior in the play, Crystal added in time: In high school, Lu Fei was the first friend of Ai Ruoman. "Friendship is precious, and love is more expensive." She asked Lu Fei to help her pursue Ding Yuyang. The students thought that Lu Fei liked Ding Yuyang, only to see a surprised Timmy Xu shouting: Are we playing a play? The audience burst into laughter, and they appeared in this drama with high value and humor, which made the audience look forward to it.

At the press conference, producer Huang Lan talked about his "indissoluble love" with this drama. He was first attracted by Baoqing’s drama style: delicate emotions and humorous lines. With the in-depth understanding, he thought that many people lacked a love lesson when they grew up, but they wanted to fall in love in their beautiful youth, leaving many regrets. I hope to use this drama to talk about the love of adults. When talking about why we chose this drama, screenwriter Baoqing said readily, "We have always taken a fancy to this kind of theme, inspired by" I may not love you ",and finally chose to create such a story to present to the audience". In addition, producer Huang Lan explained the moral of this drama "Love Evolution". This drama shows the emotional anxiety of mature young men and women in modern cities, hoping to bring you relaxed and happy feelings, share life philosophy with you, and believe in yourself and embrace love more.

The drama is delicate and lively, and the inner monologues of each character in the drama dare not be said at the moment. The audience can feel the ups and downs of the plot more intuitively and explore the mystery behind the emotional choices with them. With the sharing of love experience and emotional expression in the play, the puzzle of love will be gradually solved, and the play will be produced by the famous Xinli Media team, with Huang Lan, the gold medal producer, and Xu Di, the best supporting actress in Hundred Flowers Award, joining in, full of expectations! This summer, "Love Evolution" will land on Zhejiang Satellite TV’s "China Blue Theater" on August 2, and it will be updated at 19:30 every day! Love, let us become better people!

Every reporter Bi Yuanyuan Wen Menghua every editor Zheng Zhi　　　　

Image source: vision china

The pay of stars has always been the focus of people’s attention.

In the past, star pay was not transparent, and people could only guess by the "pay list" circulating on the Internet. Now, with the announcement of Joy Media, Xú Zhēng’s income in the film has been "hammered".

Huanxi Media announced that its subsidiary Huanxi Premiere had reached a film production agreement with Beijing Zhenledao, which is controlled by Xú Zhēng and his wife. The film production cost totaled 217 million yuan. Among them, the director’s fee, producer’s fee, screenwriter’s fee and actor’s fee earned by Xú Zhēng alone amounted to 87 million yuan, accounting for 40% of the total film cost.

It is understood that Lost in Russia is the third work of the "Embarrassing Series" directed by Xú Zhēng, and the Spring Festival in 2020 has been booked in advance. After Dying to Survive’s great success, Joy Media and Xú Zhēng obviously expected a lot from this film.

In addition to the four positions of director, producer, screenwriter and actor, Xú Zhēng’s personal company will also charge film production fees. In addition, another major identity of Xú Zhēng is the shareholder and signing director of Joy Media, and he will also get a share of the profits after the film is released.

Off-screen, Xú Zhēng’s "Business Classics" is also well read. No matter what the final box office of this film is, Xu Zheng, who earned a lot of money, will be the biggest winner.

According to an announcement made by Joy Media on the evening of February 26th, Joy Media’s wholly-owned subsidiary Joy Premiere signed a film production agreement with Beijing Zhenle Road, and Xú Zhēng is qualified to be a director, producer, screenwriter and starring.

Huanxi Media will pay Xú Zhēng’s company Zhenledao 30 million yuan for production, Xú Zhēng 27 million yuan for directing, 10 million yuan for producer, 10 million yuan for screenwriter and 40 million yuan for actor, totaling 117 million yuan. In addition, Joy Media will give another 100 million yuan to Xú Zhēng for third-party payment. The above fees are all tax-included.

To put it simply, of the total cost of this film of 217 million yuan, Xú Zhēng’s remuneration accounts for 18.4%, while Xú Zhēng’s personal income accounts for about 40%.

National business daily (micro-signal: nbdnews) reporter noted that in August 2018, the video website and a number of film and television production companies proposed that the total pay of actors and guests should not exceed 40% of the total production cost, and the pay of main actors should not exceed 70% of the total pay.

Taking this as a reference, every reporter has roughly calculated an account, which is calculated according to the total production cost of Lost in Russia, totaling 217 million yuan, that is, the total remuneration of actors cannot exceed 86.8 million yuan; The main actor’s salary can’t exceed 60.76 million. Xú Zhēng’s actor fee in the film is 40 million yuan, not more than 60.76 million yuan.

The above announcement pointed out that as the largest investor in Lost in Russia, Joy Premiere has the right to enjoy all the benefits of film copyright in the world, including the box office, the benefits from distribution and sale, and the exclusive rights of third-party new media, etc., and Joy Premiere can transfer the exclusive rights of new media to other third parties at its sole discretion.

It is worth mentioning that Qixinbao data shows that Xú Zhēng is the actual controller of Beijing True Music Road, and he and his wife Tao Hong own 51% and 25% of the rights and interests of True Music Road respectively. At the same time, Xú Zhēng is also a non-executive director of Joy Media and the only ultimate beneficial owner of Tairong Holdings, the company’s major shareholder (holding about 15.03% of the company’s issued share capital).

The media company with its own share in the stock market gave the film production contract to the cultural company with its own holding, which can be described as "the rich water does not flow outside the field". Therefore, Xú Zhēng personally locked in a considerable profit in advance before the film was released.

Generally speaking, Xú Zhēng will not only receive 87 million yuan before tax, but also receive 30 million yuan for the production of Beijing Zhenle Road, which is controlled by him and his wife. At the same time, Xú Zhēng, as a shareholder and signing director of Joy Media, will also get a share of the profits after the film is released.

Letting shareholders become directors is the core competitiveness of Joy Media, which is also called "director partner system" internally. It is reported that Huanxi Media, which was established less than four years ago, has owned shareholder directors such as Ning Hao, Wong Kar-wai, Xú Zhēng, Chen Kexin, Gu Changwei and Zhang Yibai, and has established close cooperation with well-known directors including Jia Zhangke, Wen Juan, Li Yang and Daming Chen.

This year’s Spring Festival film "Crazy Alien" directed by Ning Hao was produced by Joy Media, with a production cost of over 400 million yuan, and it was also guaranteed by Le Kaihua Film in Wang Baoqiang. On the evening of February 25th, Joy Media announced that the company had fully collected 700 million yuan of guaranteed income brought by Crazy Alien.

As an actor, Xú Zhēng was addicted to drama in 2018.

Stars attend the film "Crazy Alien" conference. Image source: vision china

According to public information, the films released in 2018, Players Behind the Scenes and Living Together in Time and Space, were both starred by Xú Zhēng and acted as a producer, and he also acted as an actor in The Island and Jianghu Children.

According to the data of the Cat’s Eye Professional Shadow List, as of 2019, in the total box office score of the male leading actor in China film history, Xú Zhēng ranked seventh with 13 films with a total box office score of 8.264 billion yuan. According to the data, up to now, Xú Zhēng has participated in more than 100 film and television works.

Over the years, Xú Zhēng has experienced various roles from a drama actor to a TV play, film actor, director, producer and boss. As a businessman, Xú Zhēng’s business map is getting bigger and bigger.

National business daily (micro-signal: nbdnews) reporter inquired about Qixinbao and found that Xú Zhēng is not only the legal representative of Shanghai Zhenledao Film and Television Culture Studio and Shanghai Xú Zhēng Film and Television Culture Studio, with a shareholding ratio of 100% respectively; At the same time, he is also a shareholder of Beijing Zhenledao Culture Communication Co., Ltd., Beijing Zhenledao Investment Management Co., Ltd., Jiaxing Zhenledao Investment Management Partnership, and a listed company, Joy Media.

In 2018, the movie "Behind the scenes player" produced by Zhenledao Culture finally earned 358 million yuan at the box office; In the same period, "Later Us" was a film invested by Joy Media, and the final box office of the film was 1.361 billion yuan. True music culture and happy media also appeared in the Dying to Survive producers who subsequently won the box office of 3.1 billion yuan; In the Spring Festival of 2019, the "Crazy Alien" produced by Joy Media has accumulated a box office of 2.179 billion yuan.

In addition, the low-cost film "Living Together in Time and Space" created by True Music Culture as the first producer earned 898 million yuan at the box office.

　　

The prisoners organized a small band to play songs (Source: Beijing Evening News)

The prisoners are feeding rabbits (Source: Beijing Evening News)

　　　　It is located at the foot of the Great Wall and beside the Guishui River, where the vegetation is lush and the flowers are delicate and charming. However, the unique symbols of the sentry standing guard and the high-wall power grid make all the plants and trees here wear solemn and mysterious veils. As a special prison in Beijing’s prison system, Yanqing Prison specializes in holding old, sick and disabled criminals. Among them, more than 100 male psychopaths in Beijing are concentrated here. Manic, depressed, paranoid … almost all kinds of mental disorders exist. They are prisoners and patients, so it is difficult to manage and treat them. How can these special prisoners reform and cure their mental and spiritual diseases? With all kinds of questions, the reporter walked into the 11 th section of Yanqing Prison yesterday.

　　Psychopaths are afraid of boredom and trouble.

　　　　There is a classic mental hospital scene in the Chinese New Year blockbuster "Big shot", in which patients are either rolling around or shooting with their mouths full, which makes people laugh and cry. However, as soon as he entered the gate of the sub-prison, the reporter was surprised that not only did he not see the noisy and noisy scenes in the movie and imagination, but it was so quiet that people questioned whether there were really more than 100 mental prisoners living here. Prisoners look no different from normal people. Six people live in a cell, reading, resting, tidying up the house or strolling in the tunnel.

　　　　The reporters were greeted by Shen Bingyu and Zhu Kuncheng, two district heads of sub-prisons, who worked together in the psychiatric ward for five years. Many people don’t understand that mental illness can be exempted from criminal responsibility, and how can it be put in prison? Shen Jian’s introduction first explained this problem to the reporter: "The mental patients here are mainly intermittent mental illness, and they belong to people with limited capacity. They are prisoners who are given a lighter or mitigated punishment according to law, and 70% are heavy criminals with no life and suspended death. The remaining part is mentally ill after entering prison because it can’t adapt to the life of losing freedom. "

　　　　"These more than 100 mental patients are divided into three types: treatment period, rehabilitation period and stable period. For us, prisoners who are getting sick and noisy are the easiest to manage." Shen Jian’s words were very unexpected to the reporter. He explained: "For example, we have a prisoner here who is schizophrenic. After he was in prison, he was transferred to prison four times and committed suicide four times. He hit his head anytime, anywhere and unconditionally, and he was transferred to our prison area with a helmet. Diagnosed by the doctor, he suffers from schizophrenia and bipolar affective psychosis of mania and depression. In a situation like this, we can only give him medicine first and restrain him with medical measures. It is those who are silent and can’t see the signs that make people nervous. "

　　　　Zhu Jian said that a prisoner was very normal when talking with the police. After talking, he got up and bowed to the police and said thank you. But at this moment, he turned and started to run outside, and the captain chased after him, running away with his shoes. Finally, he caught him at the gate of the prison area. "Psychiatric prisoners have strong concealment, so in addition to full-time psychiatrists who are responsible for treating them here, we have also set up a system of nurses on duty. Let healthy, well-behaved prisoners be caregivers, patrol the tunnel with the police for 24 hours, report any abnormality immediately, stop and control the situation in time for suicides, injuries and other diseases, or double-monitor. In order to ensure the safety of prisoners, the heating in the cell is wrapped, and the windows and doors are pasted with stickers to prevent them from breaking into sharp weapons after impact.

　　Let "dumb" criminals speak

　　　　Because of their special diseases and crimes, some mental prisoners are not tolerated by society and some are despised by their families, but it is precisely in prison that no one is abandoned. I wish the warden gave an example to the reporter: Wang, a prisoner, was already suffering from schizophrenia when he was transferred to Yanqing prison. He was very withdrawn and never spoke. Every time his father came to the prison to meet, the two men held the phone face to face, and his father kept talking. Wang never said a word. When the father finished speaking, the two men put down the receiver and sat opposite each other until the end of the meeting time. Many people think that he is a mute.

　　　　After asking Wang’s family, the police learned that Wang had been able to speak before, and he had not spoken for three years since he got sick. The affirmation of family members gave the police motivation. Later, the police consciously approached him, cared about his life, talked to him every day, and asked the prisoners in the same group to talk to him. Although they didn’t hear Wang say a word, the police always felt that they could make him speak like a normal person.

　　　　During his time in prison, Wang was also observing the police. He found that he was not bullied, and no one looked down on him. The concern of the captain also made him feel very warm. But after all, I haven’t spoken for three years, and I have to use a special method to make him speak. When the captain was on a patrol, he suddenly called his name in front of Wang, and Wang actually subconsciously answered "to". This word is not only an inspiration to the police work, but also breaks the barrier of Wang’s autism. Although the language function has been seriously degraded, Wang gradually resumed his desire to communicate. For example, knocking on the table is called "Captain Mu", and drinking water represents "Captain He". When he saw his father again, Wang first called "Dad" and then reported his life in prison to his father. The father who hadn’t heard his son talk for more than three years suddenly burst into tears.

　　The courage to let the sick man regain his life.

　　　　Shen Jian said that because these prisoners have long prison terms and suffer from mental illness, many people are prone to suicidal thoughts because they hurt their families. Therefore, while treating their diseases, the police should also help them find the courage to live again.

　　　　The prisoner Liang once participated in the theft and escaped. After committing the crime, he "flew" outside for more than a year. During his escape, he panicked every time he heard the siren. The fear of fleeing eventually made him suffer from mental illness. After being reported, Liang was arrested and sentenced to 15 years. After entering the psychiatric ward, Liang secretly picked up a piece of broken glass from the ground when he released the wind, which was discovered by the police in time. The police asked him what he was going to do, and Liang said that he wanted to cut his pulse and commit suicide at an appropriate time. During the conversation, the police learned that he liked sports and "excited" him to say, "Do you dare to compete with me in basketball?" At first, Liang felt that the police were joking with him. Who knows that he was really recruited into the basketball team in the prison area and often participated in some sports activities. Through physical exercise, Liang’s spirit is getting better and better day by day, and people are much more excited, restoring the vitality of young people, and he has never been ill until now.

　　　　Appreciation and encouragement is a principle of reforming prisoners in psychiatric ward. Zhao, who is working as a nurse for sick people in the prison area, was sentenced to death with a suspended sentence for robbery. He always felt that he could not walk out of the prison door alive, and every day he clamored to pull him back and shoot him. The police and paramedics watched him for 24 hours. In contact again and again, the police realized that Zhao did not really want to die, but was desperate for the prison life in the second half of his life. "He has the skill of haircut and has to give him a chance to restore his life." The police asked him to use his skills to give haircuts to other prisoners every Saturday. Zhao not only felt that life had hope, but also became a nurse for sick people after two years.

　　Enjoy beautiful scenery, listen to music, raise small animals and cultivate healthy personality

　　　　It is not the purpose of the prison to just watch over the accident. The prison for mental patients is to restore the healthy personality and self-control of mental patients on the basis of stability and by means of correction, and then put them into reform after self-restraint. For this reason, the police have not tried to find a way.

　　　　There is a warm name-"Love Paradise" in an open space surrounded by iron nets in the center of the prison area. More than a dozen "big mushrooms" of various colors are Bunny’s dormitory, where prisoners raise small animals, enjoy beautiful scenery and listen to music, so as to resolve bad emotions, cultivate normal thinking and restore healthy personality. In addition, the prison has invested a lot of equipment to establish a chess room, a reading room, an audio-visual room, a physical therapy room, an arts training room and an agricultural therapy base. These five rooms, one park and one base have become the most distinctive places for the rehabilitation of mental patients. "Prisoners are now playing bridge, and the level of Go is also the highest in Yanqing Prison. Healthy chess activities are helpful to their thinking and intelligence; They have also formed a small band, which is practicing songs these two days and will tour in various prison areas next month; The vegetables in the agricultural treatment base should also be mature. Although the output is small, giving each of them a tomato can be regarded as the fruit of their labor. Through a variety of corrective methods, the proportion and incidence of unstable conditions of mentally ill prisoners have dropped significantly in recent years. " Shen warden said with a big smile.

　　　　Looking at their healthy and active lives, it is really hard to imagine that these are all mental patients. They lost their freedom here and secretly repented for their irreparable mistakes; But it is also here to regain dignity and find a healthy life in the people-oriented management mode of prisons. Although the reality that the reporter saw was not as exciting as expected, but calm and serene, and the police were not imposing but amiable, this is the image of a modern prison and the best evidence that this special prison area has not had an accident for more than ten years. Author: Sun Ying

Editor: Wang Xi

　　Zhongguancun, as a concrete and important carrier of high-tech enterprises in China, has gathered a large number of leading enterprises in the field of artificial intelligence, and has shown good technology-driven ability in promoting the deep integration of artificial intelligence with various fields of economy and society and accelerating the digital transformation of traditional industries. In order to give full play to the leading and radiating role of advanced technology enterprises and cultivate a good artificial intelligence industry ecology, the Zhongguancun Digital Intelligence Industry Alliance was formally established under the guidance and support of the Zhongguancun Science Park Management Committee.

　　On April 9, 2020, Zhongguancun Digital Intelligence Artificial Intelligence Industry Alliance (hereinafter referred to as "Alliance") held its first general meeting in Shougang Park, Beijing. Bai Weichang, Deputy Director of Industrial Development Promotion Department of Zhongguancun Science Park Management Committee, Cui Baoqiu, Vice President of Xiaomi Group and Chairman of the Group’s Technical Committee, Sun Mingjun, Director of Artificial Intelligence Department of Yunda Institute of China Information and Communication Research Institute, and representatives of more than 30 first-time members attended the conference.

　　At the meeting, Bai Weichang, deputy director of the Industrial Development Promotion Department of the Zhongguancun Science Park Management Committee, said that the Zhongguancun Management Committee attached great importance to the establishment of the alliance and supported and encouraged the alliance to carry out industry-related research, exchanges and support. At the same time, he put forward three hopes for the future work of the alliance: first, he hoped that the alliance would build a sharing platform for the government and enterprises, effectively connect the development needs of the government and enterprises, and form an industrial innovation ecology with rich resources, active innovation and efficient coordination; Second, actively carry out various exchange activities in the industry to promote the deep integration of artificial intelligence with the real economy and traditional industries; The third is to continuously explore international cooperation, provide services for overseas business development of innovative enterprises in the field of artificial intelligence, and support enterprises to accelerate their growth into leading enterprises with international influence.

　　Bai Weichang, Deputy Director of Industrial Development Promotion Department of Zhongguancun Science Park Management Committee　

　　At the meeting, the Report on the Preparatory Work of Zhongguancun Digital Intelligence Industry Alliance, the Articles of Association of Zhongguancun Digital Intelligence Industry Alliance (Draft) and the Election Method of the First General Meeting of Zhongguancun Digital Intelligence Industry Alliance were adopted by a show of hands. By secret ballot, the "Administrative Measures for the Collection of Membership Fees of Zhongguancun Digital Intelligence Artificial Intelligence Industry Alliance" and the "Candidates for the First Council and Supervisory Board of Zhongguancun Digital Intelligence Artificial Intelligence Industry Alliance" were adopted.

　　Member of the Board of Directors of Zhongguancun Digital Intelligence Artificial Intelligence Industry Alliance:

　　Chairman:

　　Cui Baoqiu, Vice President of Xiaomi Group and Chairman of Technical Committee of Xiaomi Group

　　Executive vice president:

　　Sun Mingjun, Director of Artificial Intelligence Department of Yunda Institute, China Information and Communication Research Institute

　　Vice chairman:

　　Yuan Jinhui, CEO of Beijing First Class Technology Co., Ltd.

　　Fu Xiaoming, Deputy General Manager of Beijing Shougang Construction Investment Co., Ltd.　

　　Wang Yanfeng, Vice President of Beijing sogou Information Service Co., Ltd.

　　Chi Qiang, Chairman of Beijing Hayek Technology Co., Ltd.

　　Supervisor:

　　Wilson, Deputy General Manager of CTV Kehua Co., Ltd.

　　Secretary General (full-time):

　　Jia Hao

　　Cui Baoqiu, Vice President of Xiaomi Group and Chairman of Technical Committee of Xiaomi Group

　　On behalf of the Council, Cui Baoqiu, the new chairman of the Alliance, introduced the overall situation of the Alliance and future work ideas to the enterprise representatives, and put forward relevant requirements for future work. First, the alliance will fully support the government’s decision-making and put forward high-quality targeted and operational policy suggestions around the implementation of the national, Beijing and Zhongguancun strategic plans; Second, work together to expand industrial space, give full play to the bridge role of the alliance, and enhance the international discourse power of China’s artificial intelligence industry; Third, efforts should be made to form brand effect, strengthen the self-construction of the alliance, pay attention to the use of innovative thinking and spirit in system construction and activity planning, and form characteristics and create brands nationwide; Fourth, strengthen exploration in the innovation and application of artificial intelligence technology, support the development of artificial intelligence industry in Beijing and Zhongguancun, and accelerate the application of artificial intelligence technology in various real economic fields; The fifth is to play a good role as an industry link, focus on artificial intelligence products in key areas, and build a platform for the cooperation and development of artificial intelligence in Beijing and Zhongguancun.

　　Since the formal establishment of the alliance, it has actively carried out various tasks in a normal and orderly manner. In the next step, the alliance will build a public service platform for the development of artificial intelligence industry in accordance with the relevant requirements and deployment of the country, Beijing and Zhongguancun, relying on a sound operating mechanism, focusing on key areas, rapidly promoting the application of artificial intelligence technology in manufacturing, health care, life service, urban governance and other scenarios, and enhancing the ability and level of industrial development. In view of the lack of talents in the industry, relevant personnel training will be promoted. At the same time, it will integrate Zhongguancun enterprise resources, promote the accumulation and transformation of artificial intelligence scientific and technological achievements and resources, build a platform for display, publicity and exchange, create an excellent industrial ecology, and accelerate the healthy and rapid development of China’s artificial intelligence industry.

　　At the same time, the alliance invites leading enterprises, universities and research institutions of artificial intelligence nationwide to actively join in and join hands with the alliance to contribute to the development of China’s artificial intelligence industry.

Chapter one hundred and forty-two: Robert in his hometown was kicked out by the Brazilian Football Association.

After the 2014 World Cup, the Brazilian Football Association office

"Your hometown Robert, you are fired. What’s the matter with you? Twelve years ago, you performed very well. This year, your performance is so disappointing that you have humiliated our Brazilian football."

"David Genk, how did I lose the face of Brazilian football? I admit that my performance this year is a little poor, but I also led the team to complete the goal of securing four titles."

"I haven’t lost face, and my face has been thrown into the Pacific Ocean by you. I was defeated by Germany 0: 7 and the Netherlands 0: 5. You told me that I didn’t lose face, and I was so angry with you, you know?"

"These two games were accidents. It won’t happen again in the future. Don’t worry, but then again, my contract has expired anyway. It doesn’t matter."

"It doesn’t matter, haha, it’s killing me."

"Chairman Genk, what are you laughing at?"

"I tell you, your coaching career is over, hometown."

"What do you mean, make it clear?"

"I don’t know on other continents, at least in Europe and America, you can’t be the head coach of any national team, including the club team, and your home has been closed, which means you have no place in Brazil."

"What, who gave you the power, you are just the president of the Football Association?"

"President Barkson, he said to let me punish you, but he kicked you out of Brazil so that you could not coach in any team in Europe, America or even the world. I think it is the best punishment for you, Robert."

"What you said is true? I don’t believe it. "

"No, you don’t. Well, I’ll put President Barkson on the phone with you now."

After that, the phone was connected, and Barkson’s voice came: "Robert, leave Brazil now, or the consequences will be unimaginable."

"President Barkson, is it true what President Genk said?"

"Yes, it’s true, and Genk has reported it to me, and I agree with his decision to punish you."

"President Barkson, I didn’t break the law. Why confiscate my property?"

"You are not breaking the law, but it is similar to breaking the law, which is equivalent to breaking the law. Think about it, Brazil is a football kingdom and hosts the World Cup at home. As a result, you led the team to lose 12 goals in the semi-finals and the third and fourth finals, and lost the face of our country. " After that, Buckson hung up the phone.

"Did you hear that? You know, fans are scratching everywhere in China now, and many people have died. Do you think it’s your responsibility?"

"Well, I’ll leave. I’ll go. You’re too hard. As a player, I won the World Cup for my country. You didn’t mention my merits. This time, I did. You did this to me. I’m not reconciled."

"It’s because of your past contributions that your merits and demerits are at the end, or you may have to go to jail according to President Barkson’s meaning, understand?"

Robert slammed the door angrily in his hometown. Later, he found many national teams and clubs that were turned away, and he ran into a wall everywhere. He had no choice but to take a good trip and relax himself, and his chosen destination was China, an ancient oriental country.

Walking on the street in Sioux City, China, Robert of his hometown was ecstatic and shouted, "What a beautiful city. No wonder people say that there is Suzhou and Hangzhou under heaven, so it is really unnecessary to spread his name."

Poster of "Donkey’s Water"

Special feature of 1905 film network Mahua FunAge’s second film, The Water of the Donkey, was released last Friday. This low-cost film, which has no big director, no stars and no special effects, has actually held the first place in the box office, and has been well received. Some people even call it the best domestic feature film this year.

　

After "Charlotte" and "Donkey’s Water", there will definitely be more and more film and television companies aiming at drama adaptation of this IP pond. A few days ago, Rao Xiaozhi’s "Hello, Crazy" just held a final release conference in Peking University Centennial Lecture Hall; Ying Huang’s "French Dinner for Two" also appeared in the project announcement of the Film Bureau in early October, which is likely to become the third film produced by Mahua FunAge; Earlier, it was reported that the drama "Treasure Island Village" co-produced by Lai Shengchuan and Wang Weizhong will also be made into a movie.

Lai Shengchuan, known as the "leader of Asian theater directors", and Wang Weizhong, the "father of Taiwan Province variety", collaborated on "Treasure Island Village"

In the face of a new wave of drama adaptation, we interviewed Zhou Shen and Liu Lu, two directors of "The Water of the Donkey", and Mr. Zhang Chiyu, the screenwriter of Mahua FunAge’s drama "The Iron Fist of Shame" and "The Story of a Prison Friend", to talk about the advantages and sufferings of drama adaptation.

　

Drama and movies have become the most familiar strangers.

Both drama and film are diachronic arts, both lasting about two hours, and the process of adaptation is basically 1:1 presentation. Commercial films are generally arranged in four stages: beginning, turning point, crisis and ending. The most classic drama is also a four-act play, so the rhythm of the two is very similar, and it is easier to realize transformation. From this point of view, it is less difficult to adapt a drama into a film than a literary adaptation, or even less difficult to film a TV series and an online drama.

　

The performance systems of the two schools are the same, and they are divided into two schools: one is the Experiential School of stanislavski in the former Soviet Union, and the other is expressionism in Brecht. The French New Wave movies, represented by Ge Daer, like to break the fourth wall and let the actors perform in front of the camera, which comes from Brecht’s expressionism. Therefore, it is easier to adapt drama to film at the performance level.

　

Director and screenwriter Zhang Chiyu of Mahua FunAge

Dramatic works have experienced the tempering of the stage. Zhang Chiyu concluded that Mahua FunAge’s core creative mode is collective creation and rehearsal audition. This is actually the mode adopted by most drama groups. At the beginning of a work, the director puts forward the general idea, and then all the actors work together to improve it and create collectively. After the script comes out, it has to be rehearsed, revised while arranging, and further improved through internal audition. Zhang Chiyu believes that the rehearsal plays a very important role in promoting the script. "If a book was originally only four points, it can reach at least six points after rehearsal." After a long stage performance, the script is improved day by day according to the feedback from the audience. In this way, the works tested by the audience are put on the big screen, and the success rate is higher.

The adaptation of a drama into a film has to go over more than one hill.

Although there is a natural affinity between drama and film, which makes it easy to transform them, they are two completely different art forms after all, and they will encounter many problems and difficulties in the process of remake.

　

Some drama themes are not suitable for adaptation into movies. For example, the earliest film project planned by Mahua FunAge is actually not Charlotte, but Earl of Wulong Mountain. However, this drama does not quite conform to the structure of genre films, and the content involved is sensitive and easy to fail the review. For example, the heroine is a transgender, the first half is a man, and the second half is a woman, which is not suitable for adaptation into a movie.

　

The influence of Earl of Wulongshan once spread to CCTV.

Drama emphasizes hypothesis, while film emphasizes realism. As Zhou Shen said, "Some things are true on the stage of drama, but they are not true in front of the camera of the film." Therefore, the stage is more inclusive, and the exaggerated burden and crazy creativity will not make people question. For example, in "Shameless Iron Fist", the heroine played by Mary came out of the toilet, which the audience might not accept in the movie. Therefore, in the second half of the film, some crazy plots were deleted to make it closer to reality. Therefore, hypothesis is often the primary problem to be overcome in the process of adapting drama into film.

　

Movies adapted from drama are often weak in lens and editing, and the "film sense" is not very strong. There are similar problems in "Charlotte" and "Donkey Water", which rely too much on fixed shots and scene scheduling, and are immature in the use of shots and clips, and only stay at the narrative level. All this needs to be overcome by the director’s accumulation of shooting experience and long-term exploration.

Facts have proved that from drama to film adaptation, love and hate are in an instant.

1. The Water of the Donkey (2016)

Zhou Shen and Liu Lu graduated from Chinese opera directing, and their major dramas include If I’m Not Me, Water from the Donkey, Biography of Van Gogh and so on. The water of the donkey was originally a movie outline created by them in 2010. Because of infringement, Zhou Shen and Liu Lu arranged the water of the donkey into a drama in order to make it meet the audience faster. Unexpectedly, it became an instant hit in the commercial drama circle, gained a good reputation and box office, and was staged in Chaoyang 9 Theater for five consecutive years.

　

Director and screenwriter Zhou Shen and Liu Lu of the film "The Water of the Donkey"

Zhou Shen and Liu Lu never gave up the idea of making "The Water of the Donkey" into a movie. They took the script to many film companies, but they didn’t make it because of their insistence on their works, and the most serious one almost went to court. Finally, I chose to cooperate with Mahua FunAge because Mahua is very tolerant in creation and has a high tolerance for creators. However, compared with the IP of Mahua, the film is too cold and has no popular commercial elements at present. Therefore, although Mahua has great confidence in it, it does not have high box office expectations, and it is not expected to achieve the box office results of goodbye mr. loser.

　

The film adaptation of "The Water of the Donkey" should be regarded as relatively successful. The second half of the drama is a little long, and the whole stage is almost out of control, getting crazier and darker, which makes the audience breathless. These problems have been solved in the film, and the media transformation of the original drama actors has been completed well, although the photography and editing of the film need to be strengthened.

2. goodbye mr. loser (2015)

Mahua FunAge was founded in 2003, and his first work is "I’ll give you a twist if I want to eat", starring He Jiong and Nana. Until the Earl of Wulong Mountain in 2011, Mahua gradually formed its own comedy style and brand. At the end of each year, Mahua will launch a New Year’s comedy, and their works are between traditional drama and movies: they don’t follow the classic "three unifications", and they frequently hide behind the scenes and change scenes, which is somewhat similar to the transitions and editing of movies. This makes their works more suitable for film adaptation.

　

Goodbye mr. loser directed by Yan Fei and Peng Damo.

Yan Fei and Peng Damo first wrote "Charlotte" just to make a movie. Unexpectedly, it has become the most successful drama of Mahua, which has reached the 33rd round in Beijing and has also toured many cities in China. Although the film version of "Charlotte" rose suddenly and won a great victory last year, its shortcomings are also very obvious. Most people who have seen the drama think that the film version is not as good as the drama version. The main reason is that the film has simplified many details, which makes the plot in the second half of the film not coherent enough and looks a bit like a sketch.

　

3. Gorgeous Office Workers (2015)

The Gorgeous Office Worker, which was released last year, was adapted from Lin Yihua’s musical Life and Survival of Gorgeous Office Workers. Lin Yihua is the most famous drama director in Hongkong, and his main work is the adaptation of Four Great Classical Novels. The film version is directed by Du Qifeng, starring Zhang Aijia, Chow Yun Fat, Eason Chan, Tang Wei, etc. Zhang Shuping contributed gorgeous dance beauty and costumes, while Tayu Lo was responsible for original music. However, the luxurious lineup and hundreds of millions of investments only brought in less than 50 million box office.

　

The main reason is that the film fails to deal with the relationship between the assumption of the stage and the realism of the film. "Workplace", which is very realistic and suitable for adaptation into a movie theme, has been turned into a staged musical by the director, with symbolic characters, ritualized songs and dances, and conceptual scenes, and there is no real scene at all. All of them are filmed in the shed, and with the performances of actors sometimes dubbing and sometimes lip-synching, it is really difficult for people to have a sense of substitution, and they can simply dance in minutes.

4. Twelve Citizens (2015)

There were many versions of Twelve Citizens before, including film version and drama version, and now the Shanghai Drama Art Center is still putting on a stage version of Twelve People. Xu Ang, the director of Twelve Citizens, is the drama director of People’s Art Theatre, and his masterpiece is The Sorrow of Comedy starring Chen Daoming and He Bing. This film also absorbs the old drama bones of a number of drama stages, such as He Bing, Han Tongsheng and Qian Bo, who are all excellent drama actors.

　

The story "Twelve Citizens" is actually very suitable for the drama stage, because it is extremely complex with "three unifications" and the time, place and plot are highly unified. Tell the story of twelve jurors discussing the case in a room for two hours. Therefore, it is very difficult to adapt this story into a movie, and the fixed scenes and characters are easy to make movie audiences tired. But the completion of the film is still very good. First of all, it completes the localization of the script well, which makes the story neutral in the contemporary social background of China. Secondly, the director took advantage of photography to highlight some details, such as the band-aid on He Bing’s head, the sweat behind Gao Dongping, and so on, which made enough intriguing foreshadowing.

　

5. (2014) (2015)

　

Both films directed by Deng Chao and Yu Baimei are adapted from the drama of the same name by Bai Mei Studio. Deng Chao met Yu Baimei through his senior graduation work "Cui Hua, Pickled Sauerkraut". Later, the two became good friends, and they also engaged in drama together. Now public opinion generally believes that the two films they directed are 100% rotten films.

　

In fact, these two works are typical farce on the stage of drama, but this does not prevent them from being loved by the audience. Although the style is not high, they are vivid and funny. Because the stage of drama is more inclusive, their exaggerated jokes are easily accepted by the audience. However, it was different after being put on the movie screen, and their exaggeration was further expanded, which eventually led to the disgust of the audience.

　

In a word, although drama is rich in IP resources, there are many convenient conditions for drama adaptation of movies. However, the transformation from one art form to another is not simply copying and pasting. It is necessary to dig deep into the core and spiritual connotation of the story according to the characteristics of different media and break the boundaries of different art forms. Only in this way can we create a well-known work, and we hope that the works adapted from drama to film will get better and better.

The Spring Festival in 2020 is coming, and having a reunion dinner has become the most anticipated moment for many families in a year. Do you prepare your own New Year’s Eve dinner at home or choose to go to a restaurant to enjoy the feast? How to ensure food safety? On January 14th, the reporter followed Hubei Provincial Market Supervision Bureau to Wuchang Dacheng Road Market and Hujin Restaurant for food safety surprise inspection.

Pictured: Market supervision staff are sampling.

In Dacheng Road Market, the staff carefully inspected the meat quality inspection certificate and animal quarantine certificate of each pork stall, and then conducted on-site sampling inspection on all kinds of vegetables in the market to check whether the pesticide residues were qualified. The reporter learned that before 7 o’clock every morning, the market supervision staff in the area will randomly select 10-12 varieties of vegetables in the market for on-site inspection. All the test results will be published on the "vegetable test results publicity" display screen in the market, and the name of the dish, the booth and the test results will be clearly written. And this kind of work will be staged in the major farmers’ markets in Wuhan every day.

Pictured: Dacheng Road Vegetable Test Results Publicity Display Screen

Many families choose to have dinner in the restaurant for the Spring Festival reunion dinner. The reporter followed the market supervision staff to Hujin Restaurant and made a surprise inspection of the implementation of the food safety management system in the restaurant, such as environmental sanitation, equipment and facilities, procurement and storage of raw materials, tableware cleaning and disinfection, and sample retention. According to the inspection results, the hardware facilities of the restaurant are good, the cleanliness of tableware is kept at a good level, and the hygiene management is in place.

Pictured: The staff is carrying out sanitary inspection on tableware.

Hubei Provincial Market Supervision Bureau issued food safety consumption tips for Spring Festival dinners to remind consumers to pay attention to food safety for holiday dinners.

First, we should pay attention to the hygiene of dining places. Consumers are advised to choose a safe and hygienic catering unit to eat, and try to eat in a restaurant with a food business license, good sanitary conditions, complete facilities, high quantitative level (smiling or laughing face) and the implementation of "bright kitchen". The video of the "bright kitchen" catering unit can supervise the post-kitchen processing and production process. Try to avoid going to restaurants that rank and turn over too many tables to eat, and prevent food safety problems in cleaning and disinfection due to super reception.

The second is to pay attention to the safety of dishes and ingredients. Holiday dinners should pay attention to a balanced diet, a combination of meat and vegetables, and reasonable nutrition. The ingredients should be mainly fresh in the season, and more hot foods should be cooked and cooked. High-risk foods such as bright-colored stewed vegetables, cold dishes, raw seafood, green beans and wild mushrooms should be carefully selected. When eating, pay attention to distinguish whether the color and taste of food are abnormal, do not eat foods with abnormal senses, "novelty" and "game", do not overeat, and limit drinking.

The third is to pay attention to personal hygiene habits. Establish a scientific and civilized consumption concept, pay attention to personal hygiene, wash your hands before meals, use sterilized tableware, advocate sharing meals with public chopsticks and spoons, and reduce the risk of cross-contamination at dinner.

Fourth, we should pay attention to safeguarding our own rights and interests. When food safety problems are found, the problem food and consumption bills should be kept well, and complaints should be made to 12315 or the local market supervision department in time. In case of suspected food poisoning, you should seek medical attention in time and keep relevant evidence so that relevant departments can investigate and collect evidence.

The fifth is to ensure the safety of self-hosted family banquets. For collective dinners hosted by rural families, chefs with health certificates and trained qualifications should be selected to host the banquets. Rural dining places should be clean and hygienic, the purchased and used food and raw materials should be of clear source and qualified quality, the food should be cooked thoroughly, and the perishable food and cooked food should be stored in a reasonable way.

Reporter: Liu Qu

Correspondent: Zeng Li Guo Shanshan

Original title: "Do you have a safe reunion dinner? The provincial market supervision bureau raided food safety.

　　Everyone has a love of beauty. In the era of Yan value economy, consumers’ pursuit of beauty supports the sustained growth of the beauty industry. However, in a long historical period, foreign brands have always occupied a dominant position in China’s beauty market, and the late-developing domestic brands can only catch up with each other in this marathon.

　　However, the competitive landscape is changing. In recent years, the rise of domestic beauty cosmetics has accelerated, and the market penetration rate has steadily increased. Last year’s "double 11", a report card made everyone shine-domestic brands surpassed international brands for the first time and won the beauty category titles on Tmall and Tik Tok platforms. In the context of the general decline of foreign brands, domestic beauty products have achieved contrarian growth. The "proud" performance is not only driven by the new trend in the consumption field, but also depends on the strong investment of domestic brands in ingredient research and development, the continuous pursuit of cost performance and the gradual improvement of brand strength.

　　Recently,In the "Times Meeting Room" column, the reporter had an in-depth conversation with Sun Huaiqing, Chairman and CEO of the Board of Directors, and Xu Xiaofang, Chief Analyst of Beauty and Commerce of CITIC Securities Research Department, to analyze the reasons behind the rise of domestic beauty products, discuss how technology can reshape the competitive landscape of China’s beauty industry in the "Composition Age", and look forward to the investment opportunities of beauty track in 2024.

　　Leading the "Component Age" with "Chip-level Revolution"

　　"2023 is the first year of China cosmetics, and it is also the origin of national brands surpassing multinational brands in an all-round way." Sun Huaiqing said that during several major e-commerce promotion activities last year, there was an obvious "trade-off" in the sales growth rate of national brands and multinational brands. On the one hand, some national brands have gained dozens of points of growth; On the other hand, some international brands have experienced a bleak performance decline.

　　According to the data of China Cosmetics Yearbook 2023, the domestic cosmetic market in China in 2023 is larger than that of foreign brands. It is worth noting that this is also the first time that domestic brands have surpassed foreign brands in online and offline channels. In Sun Huaiqing’s view, "this is not the end" and the trend will continue.

　　What does domestic beauty accelerate to catch up with? Both Sun Huaiqing and Xu Xiaofang frequently mentioned the progress of raw materials and the rise of local ingredients. "In the past few years, we have paid attention to the rise of a number of local bioactive raw materials suppliers in China, which can provide high-quality and low-cost raw materials for downstream brands to add in sufficient quantities. This laid a solid foundation for the product strength of domestic beauty products. " Xu Xiaofang said.

　　In recent years, Chinese consumers’ awareness of ingredients has deepened, and the demand for skin care products has advanced towards more personalized segmentation. Recombinant collagen is the "new top flow" in the current functional skin care track. Especially in recent days, international big names have entered the market one after another, betting on recombinant collagen components. LVMH’s private equity fund led the domestic recombinant collagen enterprises in September last year, and L ‘Oreal also introduced recombinant collagen into new products in December last year. According to the global growth consulting firm Jost Sullivan, in 2025, the market share of recombinant collagen will surpass hyaluronic acid and become the first raw material component of skin care products.

　　In the cosmetics industry, raw materials and ingredients have always been regarded as the "soul", which is also the shortcoming and weakness of China cosmetics companies in the past. However, in the component of recombinant collagen, local domestic brands have played the role of "leader". "Marumi announced in 2021 that China is leading the world in the research of recombinant collagen, and we are long-term practitioners, cultivators and leaders of this ingredient." Sun Huaiqing said.

　　Anti-aging is the rigid demand of skin care products. The essence of aging is the loss of human collagen. To resist aging, it is necessary to prescribe the right medicine and supplement collagen. At present, animal-derived collagen is widely used in skin care products because of its low cost and simple process. According to Sun Huaiqing, animal-derived collagen has three natural pain points: first, extracted from animal leather, it is inevitable that there is solvent residue, which is not gentle enough; Second, animal products may carry pathogens and are not safe enough; Third, animal collagen and human collagen are not the same species, and the absorption effect is not good enough.

　　"In order to solve these problems, there are many skin care products that stimulate the skin to produce collagen by using ingredients such as retinol or peptides. Through more than 10 years of research, we have synthesized humanized collagen similar to collagen in human skin by gene recombination, which can directly supplement the collagen lost by human body. " Sun Huaiqing said.

　　Chip is regarded as the key to China’s breakthrough in the field of science and technology, and Sun Huaiqing regards the success of component research and development as a "chip-level revolution". "The change brought by China brand to China cosmetics industry is a’ chip-level revolution’. This is the goal we are striving for and what is happening now. " Sun Huaiqing said.

　　"It’s not that foreign goods can’t afford it, but that domestic products are more cost-effective." "You can buy expensive ones, but you can’t buy expensive ones." … Under the background of the rise of generation Z and the change of consumption concept, the global consumer industry has ushered in profound changes, and the behavior pattern of the younger generation of consumers has changed from blindly advocating big brands to rational consumption and pursuing cost-effectiveness.

　　This trend in the field of consumption is undoubtedly a great opportunity for domestic beauty.

　　"At this stage, China Cosmetics fits consumers’ pursuit of cost performance very well." Xu Xiaofang told reporters that the booming raw material supply in the upstream provided raw materials with reasonable price, high activity and high purity, which enabled the downstream cosmetics brands to make skin care products with the same effect as international brands, and the price was more advantageous, thus better meeting the needs of consumers in China.

　　In the past, domestic beauty cosmetics gave people the impression that they were "big brands and cheap bowls". Is the current popular "cost performance" another synonym for low quality and low price? Sun Huaiqing gave a clear negative answer to this question. In his view, consumers have grown more savvy, and savvy consumers always hope that the money they pay is valuable when buying goods. High cost performance does not mean that the absolute price is low, but that the quality of this product brings consumers "sex" far higher than "price".

　　Take Marubi’s recombinant collagen mini-golden needle essence product as an example. According to Sun Huaiqing, the current price of this product is between 300 yuan and 400 yuan, but other products with similar efficacy and skin care experience on the market may cost 500 yuan to 600 yuan. Comparing the two, Marumi’s products are more cost-effective. "Cost performance has nothing to do with the absolute value of the price, but with the experience, feeling and change it brings to people. Marumi is a firm follower, practitioner and leader in cost performance. " Sun Huaiqing said.

　　Xu Xiaofang also observed that with the all-round progress of domestic beauty cosmetics in raw materials, packaging and marketing, the prices of many local cosmetic brands are gradually increasing. "Five years ago, the unit price of many mainstream local brand goods was around 100 yuan, and now it has gradually expanded to 200 yuan and higher price bands. But the current price is not too high, so it still has a strong cost performance for consumers. " Xu Xiaofang said.

　　At the same time, with the generation Z, represented by the post-90s generation, gradually becoming the main consumer in the field of beauty cosmetics, the new generation of consumers are more rational and smart in their consumption behavior, with stronger national self-confidence and higher willingness to try local brands, which provides broad opportunities for the rise of domestic beauty cosmetics.

　　Sun Huaiqing told reporters that the average penetration rate of cosmetics among post-90s consumers in China has exceeded that of foreign consumers, which means that their demand for skin care and make-up is stronger. What this generation has seen is a prosperous and prosperous China, which not only has economic self-confidence, but also gains cultural self-confidence in the process of growing up. The founders and operators of China brand know China consumers better and are better at emotional interaction with China consumers than multinational brands, so they have more advantages.

　　In recent years, the competition in the booming beauty industry has become increasingly fierce, and a number of cutting-edge brands have risen rapidly, which are favored by young consumers and have a very strong growth momentum. In this regard, as a domestic brand with a history of more than 20 years, Sun Huaiqing believes that Marumi still has strong vitality. "In a forest, vines, vines and ferns often grow fastest, but the trees have the strongest vitality." Sun Huaiqing said that the continuous investment in R&D, perfect supply chain, abundant capital reserves, a team of over 1,000 people with common values, and a basic customer base of over 10 million people are all the advantages and confidence of Marumi. "Only when the roots are deep will the trees grow tall." In Sun Huaiqing’s view, Marumi is the big tree in the forest with its roots deeply rooted in the ground.

　　Although in 2023, domestic beauty products achieved many surprising results in terms of increasing domestic market share and "sailing out to sea", in the secondary market, the beauty sector as a whole was in a downward channel in the past year. There is a certain degree of deviation between the industry performance and the valuation trend of the secondary market.

　　In this regard, Xu Xiaofang said that the rise and fall of stock prices is not only related to the fundamental situation of the industry and the company, but also the result of the comprehensive effects of valuation, capital movements, policy changes and other factors. In the past few years, the valuation of the entire beauty plate has experienced a period of continuous increase. In 2023, the valuation ushered in adjustment and decline, and the reflection on the stock price was also obvious. "But from a longer time axis, the price of the stock will definitely reflect the real value of the company in the end." Xu Xiaofang said.

　　"I boldly predict that in the next 5-7 years, the sales of China brand in China market will completely surpass those of multinational brands." Sun Huaiqing told reporters. At the same time, he predicted that three to five world-class cosmetics groups would be born in China no later than 2049. Based on this judgment, he believes that smart and far-sighted investors will use their own money to cast brands that they think are worth investing in. Therefore, the value of an excellent company will eventually be reflected in the stock price.

　　"Looking forward to 2024, we will continue to maintain confidence in the beauty industry, which is expected to continue to grow steadily." Talking about the investment opportunities in 2024, Xu Xiaofang judged this. Specifically, she believes that investors can pay attention to some structural opportunities when laying out the beauty track, and there are three main lines to focus on: first, continue to follow the main line of cost performance, second, make beauty science and technology, and third, pay attention to a group of China local raw material enterprises that are rising in the upstream of the industrial chain.

　　"One thousand hopes, one hundred percent happiness."

　　"Buy more, buy less, buy as much as you want, and you will win sooner or later." … …

　　Previously, walking on the street, you can often see similar slogans hanging outside the lottery betting station; In the betting station, many lottery players get together to exchange experiences. But now, is such a scene less and less common? In June this year, the national lottery sales totaled 34.767 billion yuan, a decrease of 23.862 billion yuan or 40.7% over the same period of last year. Not only did the monthly data decline, but combing the lottery sales data in the past decade found that the lottery sales showed negative growth year-on-year for the first time in the first half of this year. What causes the lottery market to be cold? What is the future trend of lottery market?

　　In the first half of the year, national lottery sales fell first.

　　From January to June this year, the national lottery sales totaled 212.596 billion yuan, a year-on-year decrease of 32.602 billion yuan or 13.3%. Among them, the sales of welfare lottery institutions was 97.757 billion yuan, a year-on-year decrease of 12.838 billion yuan or 11.6%; The sales of sports lottery institutions reached 114.839 billion yuan, a year-on-year decrease of 19.764 billion yuan or 14.7%.

　　Combing 2010 — The lottery sales data in the first half of the decade in 2019 found that this was the first year-on-year decline.

　　Judging from the monthly data, in June this year, the country sold a total of 34.767 billion yuan of lottery tickets, down 40.7% from the same period of last year. The year-on-year decline was mainly due to the large sales of quiz lottery games in the World Cup in June 2018, with a high base in the same period last year. In the first half of 2018, lottery sales increased by as much as 19.6%. Looking back on the past decade, the lottery market experienced a double-digit rapid growth period in 2010-2012, maintaining a high growth rate of more than 20%; In 2013 and 2014, the growth rate of national lottery sales fell below 20%; From 2015 to the first half of 2017, the growth rate of national lottery sales dropped significantly, only 5.2%, 3.5% and 5.5% respectively. Negative growth occurred for the first time in the first half of 2019.

　　Where do people prefer to buy lottery tickets?

　　Geographically, data from the Ministry of Finance show that in June this year, lottery sales in 31 provinces (autonomous regions and municipalities directly under the Central Government) all declined compared with the same period of last year.

　　However, from the cumulative data in the first half of the year, lottery sales in five provinces increased year-on-year, namely Sichuan, Shanghai, Henan, Anhui and Beijing, with an increase of 1.681 billion yuan, 234 million yuan, 190 million yuan, 172 million yuan and 45 million yuan respectively. As far as the overall sales volume in the first half of the year is concerned, Guangdong, Jiangsu, Shandong, Zhejiang and Henan rank among the top five in the country.

　　Strengthen the supervision of high-frequency fast-opening games

　　Why did lottery sales decline in the first half of this year? An expert in the lottery industry analyzed that at the beginning of this year, in order to regulate the lottery market, the Ministry of Finance, the Ministry of Civil Affairs and other departments strengthened the supervision of high-frequency quick-opening games and quiz games, extended the sales time of high-frequency quick-opening games and reduced the number of lottery games.

　　High-frequency fast-opening games mainly complete the process from sales to lottery every few minutes or ten minutes through electronic equipment. The data shows that in 2017, the share of Fucai quick-opening games in the total sales volume of Fucai reached 40%. In that year, the total sales volume of national welfare lottery was 216.977 billion yuan, of which the sales volume of quick-opening games was 87.522 billion yuan. A lottery player said: "The number of high-frequency fast-opening games is small, there are many awards, and the lottery is frequent. Many domestic lottery buyers are speculative when buying high-frequency fast-opening games. Some lottery buyers can play all day and easily lose their minds."

　　In January this year, the Ministry of Finance, the Ministry of Civil Affairs, and the General Administration of Sports issued a notice requesting to adjust the rules of high-frequency fast-opening lottery games and quiz lottery games and strengthen the supervision of the lottery market. According to the notice, in recent years, China’s lottery industry has generally shown a sustained and healthy development trend. At the same time, there are still irrational lottery buying phenomena in the lottery market, such as unauthorized use of the Internet to sell lottery tickets and large bets. In particular, the market supervision of welfare lottery quick-opening games, sports lottery high-frequency games and sports lottery national online single-game quiz games needs to be strengthened.

　　The notice is clear. From February 11th, if the sales time of high-frequency quick-start games is shorter than 20 minutes, it will be adjusted to 20 minutes. Since 2019, the number of contests and events for the annual quiz game shall not be higher than 70% of the number of contests and events for sale in 2018.

　　The above-mentioned experts also pointed out that the main reason is that there was a World Cup in June 2018. At that time, the sales volume of SMG was particularly large, which also boosted the sales volume of sports lottery. However, there were no important sports events in June this year. The sharp decline in sports lottery sales in June was an important factor in the decline in lottery sales in the first half of the year.

　　Internet lottery was banned.

　　The ban on internet lottery sales also has an impact on lottery sales. In August 2018, the Ministry of Finance and other 12 departments jointly issued a document, resolutely prohibiting the unauthorized use of the Internet to sell lottery tickets.

　　Internet lottery had previously shown a blowout growth trend in 2014. The huge sales volume of nearly 100 billion yuan makes internet lottery purchase an important force to promote the development of lottery market.

　　In 2014, Internet lottery experienced a glorious period. Major sports events, including the World Cup in Brazil, boosted the sales of Internet lottery by 102% from 42 billion yuan in 2013 to 85 billion yuan, accounting for 20% of the total lottery sales. According to the Analysis Report of Internet Lottery Market in 2014, there were more than 100 million users in China who bought lottery tickets through Internet channels, and the Internet became an important betting platform and channel for users.

　　Since then, since 2015, the Ministry of Finance and other departments have repeatedly issued a document to prohibit the sale of lottery tickets through Internet channels. However, during the 2018 World Cup, a large number of mobile apps illegally sold lottery tickets through the Internet.

　　At that time, there were many fish that escaped from the net without being investigated. According to reports, through the search of "lottery" in Android and Apple mobile phone stores, some apps have stopped selling lottery tickets, but there are still many softwares that can buy lottery tickets. In the early days of the World Cup last year, many companies launched online lottery platforms again. Finally, many online football lottery platforms such as "Winning the lottery every day" and "Everyone Winning the lottery" stopped selling on June 20 last year.

　　Standardize the management of welfare lottery issuance

　　The corruption case of Fucai Center exposed last year aroused social concern. On November 9, 2018, the website of the Central Commission for Discipline Inspection published a heavy article: "Pay equal attention to reduction and suppression, treat both the symptoms and the root causes, rebuild the credibility of Welfare Lottery, and the discipline inspection and supervision team stationed in the Ministry of Civil Affairs will promote the formation of a good political ecology from typical cases", with more than 4,000 words, and released confession videos of four former leaders of China Welfare Lottery Issuance Management Center.

　　After the corruption case of Welfare Lottery, the Ministry of Civil Affairs has improved the management system of welfare lottery issuance, sales, distribution and use of public welfare funds, such as changes in the internal institutions in charge of welfare lottery management.

　　On July 29, the Ministry of Civil Affairs held a press conference, and the relevant person in charge introduced that there are three main reform directions in regulating the issuance and management of welfare lottery tickets. First, cooperate with the Ministry of Finance, comprehensively rectify the unauthorized use of the Internet to sell welfare lottery tickets, and comprehensively conduct self-examination and inspection of national welfare lottery institutions and consignment agents. Second, vigorously adjust the rules of the quick opening game of welfare lottery to resolve the market risks of welfare lottery. The third is to improve the welfare lottery issuance management system. According to Economic Daily