JD.COM 618 held a launching conference. JD.COM books assembled a large number of low-priced books to create a national reading feast

On May 22nd, the launch conference of JD.COM 618 with the theme of "How Fast, How Good and How Boiling Fireworks" was officially held, thus opening the prelude of JD.COM 618 in 2023. It is reported that this year, JD.COM 618 will be pre-sold at 8 pm on May 23rd and fully opened at 8 pm on May 31st.

It coincides with the 20th anniversary of JD.COM’s pioneering work. This year, the subsidy of JD.COM 618 is far superior to the past. On the basis of the direct drop of commodity prices, users have the opportunity to receive three "over 200 minus 20" subsidy coupons every day, and all commodities except special commodities can be used. The number of commodities participating in JD.COM’s 10 billion subsidy will also be expanded 10 times compared with that in March, bringing consumers the simplest and most direct low-cost consumption experience.

Boiling fireworks, reading in hot summer. This year’s JD.COM 618 book business promotion started at 8: 00 pm on May 23rd and ended on June 20th, which was divided into different stages, such as warm-up period, good start, special exhibition period and climax period. During the warm-up period, there will be 50% discount for self-operated good books, 300 minus 120 for full stack coupons, and 300 minus 100 for cross-store books. JD.COM books have joined hands with thousands of merchants to be ready to go, selecting a large number of high-quality books, focusing on more, faster, better and cheaper, bringing readers a feast of reading, allowing readers to buy their favorite books at the most favorable price, and making this JD.COM 618 full of rich books.

Good value books are purchased in advance, and JD.COM’s self-operated reading is capped at 50% off.

During the warm-up period, JD.COM’s self-operated books will enjoy 50% discount, 300-120 discount coupons for full stack reduction, and 300-100 discount coupons for cross-store books.

There are all kinds of reading contents, including children’s books, popular reading, literature and animation, supplementary examinations, playing with good things, digital reading and so on. Readers can take this opportunity to book their favorite books in advance and enjoy the fun and growth brought by reading.

The complete works of Gu Long’s representative works (11 in total, Thirty-nine volumes), Galactic Empire: Seven Books on the Base (all seven volumes), Biography of Su Dongpo (illustrated hardcover commemorative collector’s edition), Fatigue of Life and Death (new edition), Half-hour Comic Puberty (all two volumes), Capital (1-3 volumes), BBC Popular Science Trilogy: This is the Forbidden City (3 hardcover gift boxes), Mike the Universal Engineer (26-volume set) and other good books selected by JD.COM will unlock more unknown spiritual worlds for readers.

In terms of cross-store books, 9 Supplementary Complete Works of Ming Dynasty, Distant Savior, Right Bank of Ergun River, If History is a Group of Mews (1-12 volumes are optional), 7 Complete Books of Harry Potter, Full Slam Dunk Master Edition (31 complete books), The Little Prince Hardback Commemorative Original Edition, International Prize Children’s Literature Fiction Phonetic Edition, etc.

A large number of explosive new books are also a major feature of JD.COM Book 618. Newly-added Ueno Chizuko’s classic masterpiece Misogyny (Updated Edition), the legendary masterpiece Genius on the Left, Madman on the Right (Upgraded Edition), the word-of-mouth work of the poem V "Young Angry Horse", the first best seller of poetry and lyrics, "Fresh Clothes Angry Horse as a Young Man (2 sets)", which is written for contemporary young people and has a funny tongue. How to teach? "and other selected good books, after reading it, you will definitely be hooked!

As an important measure of JD.COM’s book "low price" strategy, the "10 billion subsidy" zone occupied a very important position in this year’s JD.COM 618 book promotion meeting place. Including cartoon stories of ass detective (full set of 6 volumes), new stories of Mr. Qi and Miss Miao: all 24 volumes, psychological cartoons of primary school students (all 12 volumes), China history painted for children, Shan Hai Jing that children can understand and many other excellent books. Among them, the children’s popular science picture book with the original price of 29.8 yuan "Wow! It turns out that they are like this (a total of 8 volumes). After the subsidy, the hand price is only 8.9 yuan, and on average, only 1 yuan has one more.

The marketing activities are splendid, so that every reader can enjoy reading.

This year, JD.COM 618, JD.COM Books will focus on the dimensions of "goods, prices and services", and through different activities such as category day, big name day, Plusday and reader’s plan, as well as wonderful activities with rich forms and benefits such as Children’s Day, summer college entrance examination, large-sum coupons, tens of billions of subsidies and lightning spikes throughout the whole cycle, so that every book lover can enjoy a thoughtful, fun, money-saving and diversified book buying experience.

During Children’s Day on June 1st, in order to create a warm and full parent-child reading atmosphere and meet the learning and reading needs of children, JD.COM Books also created exclusive gift boxes and offline activities for parents and children. At the same time, in order to cheer for the students who take part in the college entrance examination, and at the same time, to enable other students to better study and prepare for the war, JD.COM Book also specially created a special activity for the college entrance examination.

It is worth mentioning that, in order to solve the pain points that books are easy to knock against and be damaged, JD.COM Book Joint Key Publishing House launched the activity of "Guarding the Corner of Books". As long as all the self-operated hardcover books purchased in JD.COM channel are provided with foam corner protectors, it is ensured that every carefully selected book will not fail to meet perfectly.

In addition, the "Reader Program" of books in JD.COM has been upgraded again. Not only have more authors and talents from various industries and fields joined the reader team, but they will also land in subways, buildings, business districts and airports in many cities across the country, expecting to meet more readers and friends.

JD.comBook receiving and reading space

"This year’s 618 is enough to save JD.COM." With the fiery opening of JD.COM 618 in 2023, JD.COM Books will also join hands with more partners to provide more readers with an unexpected shopping experience through better content and services, making more, faster, better and more economical! Love reading, read good books, JD.COM Book hopes that every reader can enjoy reading, and also insists on making reading for all become a common practice in China through their own efforts and practice.