What is it that makes the US military win the treasure! This technology makes everything possible?

       CCTV News:"The U.S. military regards quantum computing as a key weapon in the space war", which is the title of a report of the U.S. Space Network on July 15th. A few weeks ago, senior Pentagon officials began to discuss with scientists the future of quantum computing in the US military. What is quantum computing? Why is the United States waiting for it?

       On June 27th, 2018, the Committee on Science, Space and Technology of the U.S. House of Representatives passed the National quantum scheme Act, announcing that it will invest 1.3 billion U.S. dollars in 2019 -2023 to conduct state-level quantum technology research.

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       On November 10th, 2017, IMB announced that it had successfully developed a quantum computer with 20 qubits. In addition, IBM has successfully developed the world’s first 50-bit qubit prototype.

       If the superpowers mastered nuclear technology in the 20th century, they would gain global hegemony. Then in the 21st century, a big country that has mastered quantum technology is called "quantum hegemony" by Preskill, a theoretical physicist at California Institute of Technology.

       In 1936, alan turing, the "father of computer science", submitted a paper entitled "On the Application of Digital Computing in Solving Difficult Problems" to the authoritative mathematical magazine in London. In the paper, an idealized computing model which can assist mathematical research was proposed, and it was later called Turing Machine. By using the permutation and combination of pure digital symbols 0 and 1, the connection with the physical world was established, and later this concept was applied to computers and became the core of modern computers.

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turing

       Over the past 80 years, although computers have become smaller and faster, and the memory has become larger and larger, the basic core has remained unchanged. Until 2010, D-Wave, a company located in Vancouver, Canada, launched the world’s first commercial quantum computer, D-Wave One, which won the title of "revolution".

       Traditional computers use the smallest unit "bit" of binary data to process information. Each bit represents a binary digit, which can represent 0 or 1. These 0′ s and 1′ s, like switches, finally constitute calculation data for a simple operation. For example, to solve a maze, the traditional computer will try every possible route one at a time and finally find the right one. The method of quantum computing is completely different. Quantum computers use quantum bits and make use of the two principles of quantum superposition and quantum entanglement in quantum physics. Compared with electronic bits, quantum bits are fuzzy. That is, a thought experiment "Schrodinger’s cat" often mentioned in physics.

       To better understand how quantum computers work, let’s give an example from life. Imagine a library. We choose a book in the library, put a cross on one page of the book, and then close the book. Then we asked the traditional computer to find this fork in the book. Traditional computers will look at page by page, and they will soon find the page with the cross. But if the computer doesn’t know which book the fork is in, it must look at every page of every book, which will take a long time. If it is to find the fork on that page in all the millions of books in the world, it will take centuries for traditional computers and it is almost impossible to achieve it. But if there is a quantum computer, it is completely different. Because it can search all pages in all books at the same time, it can find this fork in a few seconds.

       The running technology on the traditional computer can skillfully find the rules buried in the massive information, but the quantum computer can give the answer when there is not enough information or too many solutions to find the rules.

       The huge difference between quantum computer and traditional computer in operation enables it to perform operations that traditional computers can’t do, and it can even solve some complex problems that the most advanced supercomputers can’t solve.

       Andrew Foresman and Langdon Downs founded the 1Qbit startup company six years ago, and convened the global "super brain" to build quantum software. This idea is being realized step by step. Foresman said that quantum computers may simulate the human world in the future.

       In the American sci-fi drama westworld, by copying and simulating people’s thinking, bionic people are created to continue their lives. More subtly, this kind of simulation and replication is not fixed, but slight defects may occur randomly. The origin and evolution of species are also due to unpredictable "defects" in the genetic process. This is also the key difference between machines and humans.

       With quantum technology, everything is possible.

       However, the conditions of quantum effect are very strict, and it is necessary to cool the quantum chip to near absolute zero with liquid helium, which is about equal to MINUS 273.15 degrees Celsius to run stably.

       In the future, the convenience brought by quantum computing technology will not only be reflected in life, but also contribute to the military.

       Canada’s Super Invisible Biotechnology Company claims to have developed a "quantum invisibility cloak", just like the invisibility cloak worn by Harry Potter, which can make the wearer "disappear" in people’s sight instantly. This kind of camouflage materials can bend the light, which can not only "cheat" the naked eye, but also be invisible under the detection of military night vision goggles, infrared rays and thermal imaging technology. Camouflage materials, a Canadian super stealth biotechnology company, was quickly recognized by the US military and gave the company a lot of financial support for subsequent research and development.

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       At present, many countries have begun to study quantum computing technology.

       On August 16th, 2016, China successfully launched the "Mozi" quantum science experimental satellite. The US Space Network reported that the satellite adopted quantum secure communication technology and became an "invulnerable" satellite.

       Britain is planning a $400 million sensing and timing project based on quantum technology; A similar project in the EU is expected to invest $1 billion in 10 years; Canada, Australia and Israel also have considerable plans.

       In the early 1990s, Elizabeth Berman, a physics professor at Wichita State University, began to study the combination of quantum physics and artificial intelligence. But at that time, most people questioned this. Nowadays, artificial neural network and machine learning have become the most subversive technologies. They not only appear in tasks that humans are not good at, such as data mining, but also begin to appear in tasks that humans are good at, such as facial recognition. This means the personification of artificial intelligence. If quantum computing is used, it will completely solve all kinds of problems faced by artificial intelligence, and the future quantum war will really challenge the human brain.

Yam Tat-wah: It took two years for unrequited love to know that Sophia Kao was going to send her daughter to Beijing to study.

任达华:单相思两年才识琦琦要送女儿北京读书

Yam Tat-wah; Simon Yam


  In the face of a "gangster" who has acted in more than 160 movies and more than 2,000 TV series, and can still eat with charm and eyes at the age of 52, you can’t help but feel awe. In the early morning of the 6th, Yam Tat-wah, who just got off the plane, accepted an exclusive interview with this newspaper in a suite of 8,000 yuan a night. During the nearly two-hour chat, except for a "violent" lock breaking incident because she forgot the suitcase password, Yam Tat-wah was so gentle. Just like when he spoke for Zhonglong International Royal Seal Real Estate at the press conference the next day, the host mistook him for Andy Lau (listening to music), and he didn’t take out a gun from the inside pocket of his suit. And when you see him take out a schedule filled out by himself, accurate to the hour, you may even think that he is so old-fashioned in life, but this is Yam Tat-wah’s real off-stage life.


  Become famous and never forget your roots. Never eat abalone or bird’s nest.


  Yam Tat-wah told reporters openly that his family was poor in childhood and adolescence. He lost his father when he was 11 years old. His mother took three children to live in a crowded corridor, and 30 families shared five bathrooms. In addition to studying, Yam Tat-wah also helps her mother string beads and make plastic flowers to subsidize her family. "The only entertainment is to watch a black-and-white TV at home. At that time, I really want to become a TV person." But the opportunity came at once. In the first year of middle school, Yam Tat-wah saw an advertisement for a model in the newspaper. He usually loves sports and has a strong figure. He signed up and was lucky to be selected. "I remember it was an advertisement for soda. I drank three bottles and passed, and the reward was only 200 yuan. Although it is a supporting role, so many models are popular with me, so happy. " Since then, more and more businesses have started to find Yam Tat-wah, and he can afford his own tuition. Yam Tat-wah’s life today has always been influenced by his childhood. For example, he never eats abalone and bird’s nest. "I tell people around me that it’s useless to eat those every day. I am a person with rice feelings. I must eat a dish every day-tofu, which is nutritious and cheap. I like vegetables and eggs, which is cheap and beautiful." The "boss" who is very affectionate has not been alienated from the friends who lived in the corridor in the past. "We have to get together several times a year."


  When you are popular, you still insist on sacrificing yourself to achieve various roles.


  Yam Tat-wah said several times in the interview that he was very lucky. In 1979, he got a leading role to play the police. "I have always respected the police in my life, and as long as I put on my uniform, the feeling of the police will come out, and I don’t have to play. You can never play like Stephen Chow, even if you play a funny policeman. " Asked repeatedly why there was such a strong police complex, Yam Tat-wah revealed that his father and brother were both policemen, and that "the death of my father was also an accident on business". And his brother Ren Darong is now a senior official of the Hong Kong Police Force. However, Yam Tat-wah said that his brother never commented on his gangster films. Yam Tat-wah also said that in fact, he is more looking forward to playing the police than the murderous gangster boss. "There is no way, I am like a fruit in a fruit bowl, and I will sacrifice myself to achieve various roles." Some people say that Hong Kong’s entertainment industry is now in an era of neglect, and the new generation of Nicholas Tse (listening to music) and Daniel Wu always give people the feeling that they can’t take over. Yam Tat-wah said that this will happen everywhere. "It’s not that they are not good, but that they don’t stick to it well. For example, some of my friends who were very popular more than 20 years ago don’t know where they are now, but look, Du Qifeng and Chow Yun Fat (listening to music) are all insisting, and there are young actors who want to make good movies, so don’t overdo it. Some things come too fast, so we should know how to cherish and enjoy them. "


  Happy family will send her daughter to Beijing to study in the future.


  Yam Tat-wah and his wife, Sophia Kao, one is an actor and the other is a supermodel, who are playing the romantic myth like a fairy couple in the entertainment circle. Yam Tat-wah said with a smile that he had been unrequited for two years before pursuing Sophia Kao. "Love at first sight, hard to chase. I saw Sophia Kao’s photo in a magazine, and I had the idea of making her my wife. But asking questions, no one knows where she is. I looked at the photos for two years, but I finally met her in an Austrian hotel. At that time, I invited her to have dinner with her parents. How do you make it clear about fate? " Now they have a lovely three-year-old daughter, Ren Qingjia. "Being a father is different. I am tired every day, and I smile at my daughter when I get home." He likes buying houses all over the country, and even bought a suite in her name when her daughter was one year old, and planned to use it as her residence when she was studying in Beijing in the future. Yam Tat-wah said that he would never send his daughter abroad to study: "The capital has a cultural atmosphere and historical sites, so why should it be sent out? My Mandarin is still not standard, please ask the teacher to teach, but my daughter’s first language is Mandarin and she speaks Mandarin. " Yam Tat-wah, who is eager to love her daughter, also said that children should not go their own way. "It is too hard to be an actor, and the EQ is very high to perform the trick well. Of course, if she likes it when she grows up, there is no way. I can only teach it by myself."


  Link will personally decorate his home in Changsha.


  This time, Yam Tat-wah made a special trip to Changsha, mainly to speak for Zhonglong International Royal Seal in the real estate project. Yam Tat-wah said that he has invested in properties all over the world, such as Manhattan 58th Street in new york, the second district in Paris, Central in Hong Kong and New World Business District in Beijing, totaling more than 20 places. Yam Tat-wah, who has become a real estate expert, said that he pays great attention to the grade and taste of real estate, and will never speak casually. "This endorsement of Zhonglong International Royal Seal, in addition to my satisfaction with the remuneration, I also bought a house myself. I have learned in detail that the central lake is 6000 square meters, and specially designed elevator buttons, smart cards for the elderly and children, spacious apartment space of 180 square meters to more than 500 square meters and perfect educational configuration. No matter the structure, texture, taste or humanistic environment of the house, it is very humanized. To be honest, this kind of property may not be possible even in Hong Kong. " Yam Tat-wah also said that this is also his first house in Changsha, and he likes to design and decorate his own mansion himself. In addition, Yam Tat-wah, who has been fascinated by photography for many years, said that he will come to Changsha again in a few months, and hold an exhibition of his own photography works in the newly-built clubhouse of Zhonglong International Royal Seal to communicate with fans in Changsha.


Our reporter Wang Lu Changsha reports.



 

Editor: Liu Liyan

Football preview: leicester city is in a hot state, Atletico Madrid is in good shape, and Paris VS Montpellier.

Leicester city VS Leeds United

Leicester City defeated the Rangers away from home, and the league won 9 consecutive victories. The team’s recent performance is still hot, and it currently ranks first in the league with 39 points. Leicester city’s offensive end is active, and the stability of defense line is extremely strong. Leeds United beat Hadders at home in the last league. Although the team has experienced some ups and downs recently, it still wins more and loses less overall. At present, it ranks third in the league with 25 points. Leeds United’s offensive output is equally strong, but the defense strength is really insufficient in the near future.

Leicester city’s recent performance is still strong, and the team is currently at the top of the league. At the same time, the team’s home performance is also very strong. Leeds United is still winning more and losing less in the near future, but its overall stability is still insufficient compared with its opponents, especially the team’s recent defensive line is unstable. This time, leicester city is sitting at a strong home, and I believe there is still a chance to win the opponent’s winning streak.

Las palmas VS Atletico Madrid

Las palmas defeated Alme, the underdog in the last league, and the team has won many victories in the underdog recently. At present, it is chasing the 10th place in the league with 14 points. Las palmas’s offensive output has been strengthened, but the stability of the defense line is still insufficient. Atletico Madrid defeated Alaves at home in the last league, and the league won six consecutive victories. The overall state and stability continued to rise, and it is currently ranked third in the league with 25 points. Atletico Madrid’s offensive output has been continuously improved, and its defensive performance is acceptable, but the situation of zero sealing has been reduced.

Las palmas’s recent achievements have indeed warmed up, but the opponents are mostly weak teams in the league, and the gold content is really not high. The team’s performance at both ends of attack and defense is still obviously insufficient in the face of strong teams. Atletico Madrid’s recent performance is still strong, and the front line output is still very stable, but the defensive strength needs to be improved. This time, Atletico Madrid is a guest to challenge the opponent. I believe it is still a cinch to take away three points.

Paris saint-germain VS Montpellier

Paris Saint-Germain beat brest away from home in the last league, and the league won three consecutive victories and five unbeaten rounds. The team’s recent performance has been getting stronger and stronger, and the difference between the team and Nice at the top has narrowed to one point. The offensive output of Paris Saint-Germain has been strengthened again, but the defensive strength needs to be strengthened. Montpellier beat Toulouse at home in the last league. Although the team lost away from home before, its overall performance is still strong in the near future. At present, the team ranks sixth in the league with 15 points. Montpellier’s offensive output is still significantly strengthened, but the defensive end is also not stable enough.

The overall strength of Paris Saint-Germain is very secure, and the team’s recent achievements and performance are also worthy of recognition. In addition, the team has also found the home court advantage. The overall performance of Montpellier has also improved recently, winning several victories, but it is still difficult to compete with Paris in terms of strength. Montpellier’s visit to challenge Paris this time, I believe it is still a situation of losing less and winning.

Porto VS Lille, esto

Porto defeated Visala away from home in the last league, and won two consecutive victories in the league. Although the team suffered defeat in the face of traditional powerful teams, it still had no pressure in the face of other opponents. At present, the team ranks third in the league with 22 points. Porto’s offensive output is very secure, and the stability of the defense line has also improved. Lille, esto, lost to Polti in the last league, and the league suffered another three-game losing streak and seven rounds. At present, it only ranks at the bottom with four points. Esto Lille’s offensive performance is also relatively active, but the defense loopholes are also huge.

Porto’s overall strength is very secure, and the team is still able to face other opponents in the league, and the performance at home is also very safe. Rival esto Lille’s recent performance is still sluggish, although the offensive output is still guaranteed, but the defense loopholes are too large. This time, Porto sat at home to meet the challenge of the vice squad leader. I believe the team still has the ability to beat the opponent and win three points.

Bologna VS lazio

Bologna drew with Sassuolo in the last league. Although the team’s winning ability is not strong, it can still guarantee the unbeaten game in nine rounds, and the overall stability is acceptable. At present, the team ranks eighth in the league with 15 points. Bologna’s offensive output has strengthened, but the stability of the defense line has declined. Lazio beat Florence at home in the last league, and the league won three consecutive victories. The team has been in a strong state in the near future, and it can also win battles in a row. At present, it ranks seventh in the league with 16 points. Lazio’s offensive efficiency has improved, and the stability of the defense line has improved.

Bologna’s overall performance is quite stable. It has previously drawn against strong teams such as Juventus, Inter Milan and Naples, and it has a strong ability to score points in the main battle. Lazio, the opponent, has been strengthening in recent days, and it is also in a winning streak. Although the team’s performance in the away game is not good, most of its opponents are league teams, and they also have the ability to score points away from home. This time, the two teams collided, and Bologna, who performed very steadily, still had a chance to defend the unbeaten home, and the possibility of a draw between the two sides was not small.

How should humans and wild animals get along?

  Author: Zhang Wenjuan (Senior Director of China Ecological Civilization Research and Promotion Association)

  The severity and complexity of the COVID-19 epidemic far exceeded people’s expectations. Today, the host or intermediate host in novel coronavirus is considered to be related to wild animals such as bats or pangolins. Throughout the world’s major epidemics in human history, almost every time is related to wild animals, which further forces us to reflect: how do humans and wild animals coexist and coexist?

  On November 16, 2019, at the Daqinghe Bird Rescue Station of Laoting County Wildlife Conservation Association in Hebei Province, the staff released an ordinary horseshoe crab. Xinhua news agency

  Wild hosts of deadly viruses or bacteria.

  The struggle between human beings and viruses or pathogenic bacteria has never stopped.

  Plague is caused by a microorganism named Yersinia pestis. Besides mice, there are other common rodents and wild carnivores as the host animals. Besides these animals, there are fleas parasitic on them. The first recorded plague pandemic in human history occurred in the 6th century A.D., originated in the Middle East, and spread to North Africa and Europe through Egypt, killing nearly 100 million people. At that time, the total population of the world was only over 200 million. The second plague began in the mid-14th century, and in 300 years, the European continent lost 1/3 to 1/2 of its population. The third plague pandemic began in the second half of the 19th century, and it first broke out in Yunnan, China, and then broke out in South China, North China, Northeast China and other countries such as Europe, Asia and Africa.

  Macaque Guangming Daily reporter living in Qianling Mountain Park, Guiyang City Xu Tanshe/Guangming Picture

  In 1976, a terrible disease broke out in Sudan and Zaire in West Africa, and the patient died quickly after high fever and systemic bleeding. Scientists found a new virus in the body of the deceased and named it after Ebola, a beautiful river in West Africa. This is a typical zoonotic infectious disease, and mammals such as humans, apes, porcupines, antelopes, monkeys and fruit bats may be infected. Scientific research suggests that fruit bats may be the natural reservoir of Ebola virus.

  Marburg virus is a close relative of Ebola virus. The virus first appeared in Germany in 1967, 31 people were infected and 7 people died. The source of infection was traced back to a group of African green monkeys from Uganda. The largest Marburg virus epidemic on record occurred in Angola, Africa in 2005, when the mortality rate was as high as 90%. At present, there are 12 outbreaks of Marburg virus, the most recent of which was in Uganda in 2017.

  SARS, a disaster that is still fresh in our memory, has a mortality rate of 11%. SARS coronavirus is the same as novel coronavirus coronavirus. At first, some people thought civet cats were the host of the virus, but after more than ten years of follow-up research, scientists detected the gene residue of SARS virus in the body of Jutoubat, and thought that Jutoubat might be the real culprit of SARS virus.

  For thousands of years, as the oldest enemy of human beings, viruses have been coexisting with human beings. Viruses are always threatening human beings, and human beings are constantly developing medicine to conquer viruses. Nowadays, plague has become less attractive, mainly due to the advent of plague vaccine in 1908 and the development of modern biomedicine. However, new viruses are still emerging one after another, and some old viruses are also making a comeback in a mutated way. We have to be on our guard at all times.

  Pandora’s Box was opened.

  The deadly virus or bacteria infected by human beings are actually permanent residents of other species. For example, bats carry a variety of viruses, including hundreds of coronaviruses; Wild snakes carry a variety of parasites in the body. If humans are infected, they can cause peritonitis, septicemia, pericarditis, iriditis and other diseases. In severe cases, they will damage many organs and even endanger their lives. Raccoon is the natural host of rabies virus, and many parasites carried in it can cause damage to human intestines and stomach. The wild groundhog, which became popular on the Internet because of the "expression pack", also carries Yersinia pestis and other germs that can cause intestinal, liver and brain damage.

  Generally speaking, without human intervention, these viruses or bacteria only exist in wild animals. One of the unique qualities of bats is that they are more tolerant of viruses than other mammals. As the only mammal that can fly, bats have a special immune system. In this regard, there is a popular expression on the Internet: "Bats have a high fever of 40 degrees for a long time, and they have sealed the virus for thousands of years by themselves, staying up all night and trying to play a lonely Pandora’s box, so that the virus can coexist peacefully with itself."

  However, as human beings at the top of the biological chain, they sometimes do the opposite, attacking and hunting wild animals for their own selfish desires, and causing many innocent creatures to suffer.

  In some people’s eyes, bats, mice, snakes, pangolins, monkeys and other wild animals are all edible and delicious. Wild animals such as Chinese sturgeon, civet cats and pangolins are on the verge of extinction in many areas due to human overfishing and eating. The populations of giant salamander (giant salamander), wild sea cucumber, wild frogs, wild birds, muntjac, musk deer, gecko and other species have declined sharply.

  Human’s aggression against animals is not only manifested as appetite. In the documentary "The Secret of the Billionaire’s Wardrobe", there is a pair of shoes, only ten pairs are sold worldwide, and the valuation is 20,000 US dollars. The special feature of this pair of shoes is that they are made from the skins of nine kinds of animals, except ostrich skin, crocodile skin, snake skin, and even lizard skin and elephant skin. Luxury brand Hermes has a white platinum bag of Himalayan crocodile, and its flawless leather is actually peeled off from the crocodile.

  In addition, in the process of rapid industrialization and urbanization, forests are cut down, wetlands are squeezed out, and the habitats of wild animals are artificially occupied and separated … … Human activities increase the probability and speed of viruses or pathogenic bacteria in wild animals spreading to human bodies, especially in cities with high population density, which are more prone to epidemic diseases.

  It can be seen that we humans have crossed the border of peaceful coexistence with wild animals, destroyed the original balance of nature, and opened the Pandora’s Box for the spread of epidemics, so that viruses or pathogenic bacteria that originally lived in a closed loop can invade the human body, and constantly mutate and recombine, weaving new strains of viruses or bacteria with stronger toxicity and tolerance, which will inevitably give human beings a painful lesson.

  不打扰,就是最好的相处方式

  人类和自然界的关系比我们想象的要复杂得多。任何野生动物,无论是濒危的还是常见的,在生态系统中都有独特的功能和定位,其他物种无法取代。因此,要从源头上预防新发传染病,我们能做的,就是不打扰——这也是人类与野生动物相处的最好方式。

  不打扰的前提,是我们必须学会敬畏自然。中华文明历来强调“天人合一”的自然观,道家崇尚“道法自然”“清静无为”,孔子提倡“钓而不网,弋不射宿”。如今,我国的经济社会发展进入到一个全新的历史阶段,随着习近平生态文明思想的形成、发展与成功实践,我们必须承认自然的主体价值,敬畏自然,敬畏生命。

  不打扰的内涵,是我们必须学会和谐共生。杜绝不合理的野生动物消费只是最基本的要求,同时还要减少、杜绝对野生动物栖息地的侵扰。在很多人看来,山里没有了野生动物,山还是原来的山。而从生态学的角度看,没有了野生动物,山已经不是原来的山了。一些野生动物的相继灭绝,意味着地球生态系统被破坏,随后,各种自然灾害就会接踵而来。

  The principle of not disturbing is to keep a scientific and reasonable distance. Just when novel coronavirus was raging, wildlife management stations in some places drove away wintering bats on a large scale; In some places, the dogs in the whole village have been killed, and the number of stray cats and dogs in the city has increased in an instant … … It is our human fault to simply and rudely transfer the blame to other animals. From a painful experience, we should think deeply: what kind of distance should we keep between human beings and wild animals? Wild animals grow freely in their own territory. If it is not human intrusion, how can viruses or pathogenic bacteria invade and endanger human health and even life?

  The root of not disturbing is to establish a correct value concept. With the continuous expansion of human greed and the increasing ability to capture nature, when what is claimed exceeds the output of nature, the ecological balance will be broken and human beings will face the crisis of losing their survival safety. The rapid development of industrial civilization for hundreds of years has degraded the earth’s biosphere to the brink of collapse. We must establish correct values, take the idea of ecological civilization as the guide, accelerate the formation of green production methods and lifestyles, consciously protect wild animals, maintain ecological balance, and realize friendly symbiosis and harmonious coexistence between human beings and wild animals.

Students who implement running App in a university in Wuhan can pass only after running for 30 times.

  Zhongxin. com, Wuhan, November 2 (Wang Youzhe, Lin Xinyi, Fu Chengcheng) Recently, Hubei University of Economics launched a running App among freshmen to juniors. According to the regulations, students who have run for 30 times will pass. For each additional time, the effective score will be added with 3 points until 100 points. If the substitute runner is found, it will be treated as cheating and the file will be recorded.

  Cui Gaoyuan, vice president of the School’s Sports school of economics and management, said that the scores of freshmen and sophomores using App for running and punching cards accounted for 30% of this semester’s sports scores, and juniors can only participate in the physical fitness test if their scores using App for running and punching cards reach the standard of passing or above. Students have at most one exercise record every day, which is related to sports achievements, and the excess part is only recorded but not related to achievements.

  Cui Gaoyuan said that the purpose of linking the punch card score with the final sports score is to encourage students to get out of the dormitory, strengthen exercise, cultivate students’ healthy concept of loving sports and advocating sports, form good exercise habits and improve their physical fitness.

  Students can check the map and choose the best route to the distribution point according to the site conditions. Photo by Huang Siqi

  "I used to exercise very little. Since the school implemented the running APP, everyone is running and unconsciously wants to run two steps." Huang Ziwei, a freshman at the school, said that he insisted on punching cards every day and his running enthusiasm was much stronger than before.

  It is worth noting that the school has also formulated an effective standard for single exercise. Boys should run for 1 km at a time, and the running pace should be within the range of 3-9min/km. If a girl’s running mileage reaches 0.8 km at a time and her running pace is within the range of 3-9min/km, her performance will be effective. Cui Gaoyuan said that the introduction of this regulation is mainly to ensure the safety of students, and secondly to achieve sports effects.

  Huang Siqi, a sophomore in the school of finance, said that under this sports standard, you can complete punching as long as you walk faster. However, she also said that this punching APP has a task nature and may affect the quality of sports.

  In this regard, Cui Plateau said that in the background, every time the APP is used to run and punch in, it is set to "random allocation", in order to reduce or even avoid the phenomenon of running on behalf of others. In addition, the school will also conduct supervision through inspection teams, student reports, and big data comparison analysis. If students are found to have "violation of discipline" such as running on behalf of others, once verified, they will be dealt with as cheating in the exam and recorded. (End)

Gudong outdoor running APP

Gudong outdoor running is a sports mobile phone software, which can track your sports data in real time, provide you with the most reasonable, healthy and effective sports plan, and monitor your sports speed and sports data in real time, so that you can have one more partner on your sports road. Interested friends come and download it ~ ~ ~

The most popular sports fitness and weight loss app in China has been upgraded! Let you experience happiness, technology and fashion, and easily get a bodybuilding figure! Glug exercise to create a revolutionary mobile phone exercise fitness and weight loss system. Not only can you accurately record all kinds of sports, but you can also watch your sports achievements through Weibo, WeChat and other "show" friends, and you can also ask friends around you to exercise, PK and challenge your limits! Chase your dreams! Three major functions set off a wave of overall exercise, fitness and weight loss!

Gudong outdoor running APP 1

1, record every progress, accurate running and cycling record statistics and sports data analysis, to motivate you to become stronger.

2, sports achievement sharing, running track creation, star big coffee, network red man … You are not the only one on the road to sports.

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Not all plays and movies can be goodbye mr. loser.

Poster of "Donkey’s Water"


Special feature of 1905 film network Mahua FunAge’s second film, The Water of the Donkey, was released last Friday. This low-cost film, which has no big director, no stars and no special effects, has actually held the first place in the box office, and has been well received. Some people even call it the best domestic feature film this year.

 

After "Charlotte" and "Donkey’s Water", there will definitely be more and more film and television companies aiming at drama adaptation of this IP pond. A few days ago, Rao Xiaozhi’s "Hello, Crazy" just held a final release conference in Peking University Centennial Lecture Hall; Ying Huang’s "French Dinner for Two" also appeared in the project announcement of the Film Bureau in early October, which is likely to become the third film produced by Mahua FunAge; Earlier, it was reported that the drama "Treasure Island Village" co-produced by Lai Shengchuan and Wang Weizhong will also be made into a movie.

Lai Shengchuan, known as the "leader of Asian theater directors", and Wang Weizhong, the "father of Taiwan Province variety", collaborated on "Treasure Island Village"

In the face of a new wave of drama adaptation, we interviewed Zhou Shen and Liu Lu, two directors of "The Water of the Donkey", and Mr. Zhang Chiyu, the screenwriter of Mahua FunAge’s drama "The Iron Fist of Shame" and "The Story of a Prison Friend", to talk about the advantages and sufferings of drama adaptation.

 

Drama and movies have become the most familiar strangers.

Both drama and film are diachronic arts, both lasting about two hours, and the process of adaptation is basically 1:1 presentation. Commercial films are generally arranged in four stages: beginning, turning point, crisis and ending. The most classic drama is also a four-act play, so the rhythm of the two is very similar, and it is easier to realize transformation. From this point of view, it is less difficult to adapt a drama into a film than a literary adaptation, or even less difficult to film a TV series and an online drama.

 

The performance systems of the two schools are the same, and they are divided into two schools: one is the Experiential School of stanislavski in the former Soviet Union, and the other is expressionism in Brecht. The French New Wave movies, represented by Ge Daer, like to break the fourth wall and let the actors perform in front of the camera, which comes from Brecht’s expressionism. Therefore, it is easier to adapt drama to film at the performance level.

 

Director and screenwriter Zhang Chiyu of Mahua FunAge

Dramatic works have experienced the tempering of the stage. Zhang Chiyu concluded that Mahua FunAge’s core creative mode is collective creation and rehearsal audition. This is actually the mode adopted by most drama groups. At the beginning of a work, the director puts forward the general idea, and then all the actors work together to improve it and create collectively. After the script comes out, it has to be rehearsed, revised while arranging, and further improved through internal audition. Zhang Chiyu believes that the rehearsal plays a very important role in promoting the script. "If a book was originally only four points, it can reach at least six points after rehearsal." After a long stage performance, the script is improved day by day according to the feedback from the audience. In this way, the works tested by the audience are put on the big screen, and the success rate is higher.

The adaptation of a drama into a film has to go over more than one hill.

Although there is a natural affinity between drama and film, which makes it easy to transform them, they are two completely different art forms after all, and they will encounter many problems and difficulties in the process of remake.

 

Some drama themes are not suitable for adaptation into movies. For example, the earliest film project planned by Mahua FunAge is actually not Charlotte, but Earl of Wulong Mountain. However, this drama does not quite conform to the structure of genre films, and the content involved is sensitive and easy to fail the review. For example, the heroine is a transgender, the first half is a man, and the second half is a woman, which is not suitable for adaptation into a movie.

 

The influence of Earl of Wulongshan once spread to CCTV.

Drama emphasizes hypothesis, while film emphasizes realism. As Zhou Shen said, "Some things are true on the stage of drama, but they are not true in front of the camera of the film." Therefore, the stage is more inclusive, and the exaggerated burden and crazy creativity will not make people question. For example, in "Shameless Iron Fist", the heroine played by Mary came out of the toilet, which the audience might not accept in the movie. Therefore, in the second half of the film, some crazy plots were deleted to make it closer to reality. Therefore, hypothesis is often the primary problem to be overcome in the process of adapting drama into film.

 

Movies adapted from drama are often weak in lens and editing, and the "film sense" is not very strong. There are similar problems in "Charlotte" and "Donkey Water", which rely too much on fixed shots and scene scheduling, and are immature in the use of shots and clips, and only stay at the narrative level. All this needs to be overcome by the director’s accumulation of shooting experience and long-term exploration.

Facts have proved that from drama to film adaptation, love and hate are in an instant.

1. The Water of the Donkey (2016)

Zhou Shen and Liu Lu graduated from Chinese opera directing, and their major dramas include If I’m Not Me, Water from the Donkey, Biography of Van Gogh and so on. The water of the donkey was originally a movie outline created by them in 2010. Because of infringement, Zhou Shen and Liu Lu arranged the water of the donkey into a drama in order to make it meet the audience faster. Unexpectedly, it became an instant hit in the commercial drama circle, gained a good reputation and box office, and was staged in Chaoyang 9 Theater for five consecutive years.

 

Director and screenwriter Zhou Shen and Liu Lu of the film "The Water of the Donkey"

Zhou Shen and Liu Lu never gave up the idea of making "The Water of the Donkey" into a movie. They took the script to many film companies, but they didn’t make it because of their insistence on their works, and the most serious one almost went to court. Finally, I chose to cooperate with Mahua FunAge because Mahua is very tolerant in creation and has a high tolerance for creators. However, compared with the IP of Mahua, the film is too cold and has no popular commercial elements at present. Therefore, although Mahua has great confidence in it, it does not have high box office expectations, and it is not expected to achieve the box office results of goodbye mr. loser.

 

The film adaptation of "The Water of the Donkey" should be regarded as relatively successful. The second half of the drama is a little long, and the whole stage is almost out of control, getting crazier and darker, which makes the audience breathless. These problems have been solved in the film, and the media transformation of the original drama actors has been completed well, although the photography and editing of the film need to be strengthened.

2. goodbye mr. loser (2015)

Mahua FunAge was founded in 2003, and his first work is "I’ll give you a twist if I want to eat", starring He Jiong and Nana. Until the Earl of Wulong Mountain in 2011, Mahua gradually formed its own comedy style and brand. At the end of each year, Mahua will launch a New Year’s comedy, and their works are between traditional drama and movies: they don’t follow the classic "three unifications", and they frequently hide behind the scenes and change scenes, which is somewhat similar to the transitions and editing of movies. This makes their works more suitable for film adaptation.

 

Goodbye mr. loser directed by Yan Fei and Peng Damo.

Yan Fei and Peng Damo first wrote "Charlotte" just to make a movie. Unexpectedly, it has become the most successful drama of Mahua, which has reached the 33rd round in Beijing and has also toured many cities in China. Although the film version of "Charlotte" rose suddenly and won a great victory last year, its shortcomings are also very obvious. Most people who have seen the drama think that the film version is not as good as the drama version. The main reason is that the film has simplified many details, which makes the plot in the second half of the film not coherent enough and looks a bit like a sketch.

 

3. Gorgeous Office Workers (2015)


The Gorgeous Office Worker, which was released last year, was adapted from Lin Yihua’s musical Life and Survival of Gorgeous Office Workers. Lin Yihua is the most famous drama director in Hongkong, and his main work is the adaptation of Four Great Classical Novels. The film version is directed by Du Qifeng, starring Zhang Aijia, Chow Yun Fat, Eason Chan, Tang Wei, etc. Zhang Shuping contributed gorgeous dance beauty and costumes, while Tayu Lo was responsible for original music. However, the luxurious lineup and hundreds of millions of investments only brought in less than 50 million box office.

 

The main reason is that the film fails to deal with the relationship between the assumption of the stage and the realism of the film. "Workplace", which is very realistic and suitable for adaptation into a movie theme, has been turned into a staged musical by the director, with symbolic characters, ritualized songs and dances, and conceptual scenes, and there is no real scene at all. All of them are filmed in the shed, and with the performances of actors sometimes dubbing and sometimes lip-synching, it is really difficult for people to have a sense of substitution, and they can simply dance in minutes.

4. Twelve Citizens (2015)

There were many versions of Twelve Citizens before, including film version and drama version, and now the Shanghai Drama Art Center is still putting on a stage version of Twelve People. Xu Ang, the director of Twelve Citizens, is the drama director of People’s Art Theatre, and his masterpiece is The Sorrow of Comedy starring Chen Daoming and He Bing. This film also absorbs the old drama bones of a number of drama stages, such as He Bing, Han Tongsheng and Qian Bo, who are all excellent drama actors.

 

The story "Twelve Citizens" is actually very suitable for the drama stage, because it is extremely complex with "three unifications" and the time, place and plot are highly unified. Tell the story of twelve jurors discussing the case in a room for two hours. Therefore, it is very difficult to adapt this story into a movie, and the fixed scenes and characters are easy to make movie audiences tired. But the completion of the film is still very good. First of all, it completes the localization of the script well, which makes the story neutral in the contemporary social background of China. Secondly, the director took advantage of photography to highlight some details, such as the band-aid on He Bing’s head, the sweat behind Gao Dongping, and so on, which made enough intriguing foreshadowing.

 

5. (2014) (2015)

 

Both films directed by Deng Chao and Yu Baimei are adapted from the drama of the same name by Bai Mei Studio. Deng Chao met Yu Baimei through his senior graduation work "Cui Hua, Pickled Sauerkraut". Later, the two became good friends, and they also engaged in drama together. Now public opinion generally believes that the two films they directed are 100% rotten films.

 

In fact, these two works are typical farce on the stage of drama, but this does not prevent them from being loved by the audience. Although the style is not high, they are vivid and funny. Because the stage of drama is more inclusive, their exaggerated jokes are easily accepted by the audience. However, it was different after being put on the movie screen, and their exaggeration was further expanded, which eventually led to the disgust of the audience.

 

In a word, although drama is rich in IP resources, there are many convenient conditions for drama adaptation of movies. However, the transformation from one art form to another is not simply copying and pasting. It is necessary to dig deep into the core and spiritual connotation of the story according to the characteristics of different media and break the boundaries of different art forms. Only in this way can we create a well-known work, and we hope that the works adapted from drama to film will get better and better.

The Ministry of Education announced that the details of the reform of the senior high school entrance examination will be implemented from the beginning of 2017.

Conference site

CCTV News:The Ministry of Education held a press conference today (20th) to disclose the details of the reform of the enrollment system for the senior high school entrance examination. According to the "Guiding Opinions on Further Promoting the Reform of the Examination Enrollment System in Senior High Schools" issued by the Ministry of Education recently, it is necessary to further promote the reform of the examination enrollment system in senior high schools (referred to as the reform of the senior high school entrance examination).

What is the reform of the senior high school entrance examination?

The goal of this reform is to gradually establish a high school enrollment model of "junior high school academic level test scores+comprehensive quality evaluation". It is important to change the current practice of simply adding up the scores of some subjects as the only basis for admission in senior high school enrollment, and overcome the score theory.

First, promote the junior high school level examination. In the future, junior high school graduation and senior high school entrance examination will be combined into junior high school academic level examination, so as to realize "multi-purpose in one examination" and reduce the burden of students preparing for exams many times.

Change the composition of examination subjects

Chinese, mathematics and foreign languages are the basic subjects, and they are unified as admission scoring subjects. Incorporate physical education into the admission scoring subjects, scientifically determine the test scores or other requirements, and guide students to strengthen physical exercise. At the same time, according to the principle of giving consideration to both arts and sciences and moderate burden, the pilot areas will determine other subjects to be included in the "admission scoring subjects" to prevent group partiality. The subjects set in the national curriculum plan are all included in the scope of the academic level examination, but it is not required to include all subjects in the enrollment scoring subjects, so as not to increase the burden on students.

This reform also puts forward that students can be given the right to choose and develop their advantages and specialties on the premise that each course is qualified. Therefore, students will be able to choose other "admission scoring subjects" except Chinese, mathematics, foreign languages and physical education in the academic level examination. However, we can’t just choose liberal arts subjects, and we can’t just choose science subjects. We should give consideration to both arts and sciences. Subjects that have no choice should not only be "studied" and "tested", but also be "qualified".

Change the content of the exam

Reduce the content of simple memory and mechanical training, focus on examining students’ ability to analyze and solve problems, and enhance students’ innovative spirit and ability.

Change performance expression

It can be presented in various forms, such as scores and grades. It reiterates the requirement of encouraging qualified areas to implement "grades" to avoid students’ competing for points and excessive competition.

Second, improve students’ comprehensive quality evaluation. The reform clearly requires the pilot areas to take the comprehensive quality evaluation as the basis or reference for high school enrollment, so that the "comprehensive quality evaluation", which used to be in a subordinate and reference position, becomes the protagonist and really plays a role in high school enrollment. As for the evaluation content, it is required to refine and improve the evaluation content and requirements in five aspects: ideological and moral character, academic level, physical and mental health, artistic accomplishment and social practice. The evaluation focuses on reflecting students’ all-round development and personality traits, and paying attention to examining students’ daily behavior norms and outstanding performance. In the evaluation procedure, it is emphasized to make realistic records, publicize and review the factual materials used for enrollment, and establish comprehensive quality evaluation files. In the use of results, whoever uses and evaluates the results should be implemented, and senior high schools should formulate specific use methods according to the school-running characteristics, so that comprehensive quality evaluation can really play a role in enrollment and crack the score-only.

Weifang, Shandong (treating the comprehensive quality evaluation results as a combination with Chinese, mathematics and other subjects), Jiaxing, Zhejiang (converting the comprehensive quality evaluation results into corresponding scores and counting them in the total score, with a perfect score of 20 points), Changsha, Hunan (screening according to the order of academic performance, comprehensive quality evaluation results, policy bonus points and foreign language scores) and other places, although the specific methods are different, they have been included in the enrollment system.

Third, reform the enrollment methods.Significantly reduce and strictly control bonus items. Cancellation of sports, art and other competition bonus items, related specialties and performances are included in the students’ comprehensive quality evaluation files, which will be used as a reference when enrolling students. Further improve the independent enrollment policy, give qualified high school a certain number of independent enrollment places, recruit students with academic expertise and innovative potential, and encourage the development of students’ interests.

When will the reform of senior high school entrance examination begin?

Because the junior high school level examination is generally organized and implemented by the local cities, it is required that the local cities formulate a scientific and standardized comprehensive quality evaluation system, formulate a specific implementation plan for the senior high school entrance examination reform and report it to the provincial education administrative department for the record. The provincial education administrative department shall formulate unified requirements for junior high school academic level examination and comprehensive quality evaluation; Select qualified cities to further expand the comprehensive reform pilot, formulate the implementation opinions of the senior high school entrance examination reform, and report them to the Ministry of Education for the record before the end of August 2017.

The comprehensive reform pilot has been implemented since the first-year junior high school students who entered the school after 2017. The current junior high school students and non-pilot cities still implement the original examination enrollment method unchanged. By the year 2020, a model of high school entrance examination based on academic achievement and comprehensive quality evaluation will be initially formed. (CCTV reporter Zhou Peipei)

Price increase, high-end, investment in China … We read these keywords in the financial reports of international beauty giants.

Reporter | Zhou fangying

Edit | Louchanqin

one

Recently, L ‘Oreal, Estee Lauder, Shiseido, Amore Pacific and other beauty industry giants have released financial reports, from which we can get a glimpse of the future changes in the beauty market.

China market, with its vast territory and rapid development, was once a bright spot in the financial reports of international beauty giants, and even became the second center of the whole group outside the local market. However, in the past year, due to the epidemic, offline retail performance was not satisfactory, consumer confidence decreased, and the overall performance of the beauty market in China was not good.

According to the data released by the National Bureau of Statistics, in 2022, the total domestic retail sales of cosmetics was 393.6 billion yuan, down 4.5% year-on-year. This is also the first time that the total retail sales of cosmetics has experienced negative growth in the past 10 years.

This trend is also directly reflected in the financial report of the beauty group which regards China as its core market.

In the six months to December 31, 2022, Estee Lauder’s total revenue dropped by 14% year-on-year, and its net profit halved. The financial report pointed out that it was mainly due to the obvious impact of the epidemic on the Asia-Pacific tourism retail, especially the mainland market in China.

Coincidentally, in 2022, the net profit of Amore Pacific Construction Group, which is still not out of the shadow of the epidemic, nearly halved, down 48.9% year-on-year, and its revenue also dropped by 15.6%. Under the strong performance of double-digit growth in North America and Europe, 60% of the sales in the Asia-Pacific region came from the China market, and the revenue in the China market, which became a burden, fell by 30%.

Although Shiseido Group maintained net sales and core operating profit growth of 5.7% and 20.6% respectively in 2022, its net profit returned to its mother declined by 27.1%. Among them, the revenue of the two pillar markets in Japan and China decreased by 8.2% and 6% year-on-year. However, China market continues to be the largest market of the Group with a share of 24.2% of the Group’s total revenue.

Under a downward trend, only the L ‘Oré al Group has outstanding performance.

L ‘Oré al Group released its 2022 financial report, which showed that its revenue increased by 18.5% year-on-year, and still increased by 23.4% compared with 2019, and its net profit increased by 24.1%. Among them, North Asia’s revenue increased by 14.8% year-on-year, and China’s online sales increased by double digits despite the epidemic. Especially in the field of high-end beauty, the market share of L ‘Oré al China exceeds 30%.

Although the overall performance of the China market was poor last year, the above-mentioned beauty groups are still optimistic about the future possibilities after the China market recovers, and actively invest more in new development directions.

Shiseido Group predicts that the annual sales in China market will increase by 8% in 2023. At the same time, Shiseido Group stated in its latest medium-term strategy "SHIFT 2025 and Beyond" that it will expand its brand portfolio and develop new fields in China.

In fact, Shiseido has been laid out from these two aspects since last year. In August, 2022, after completing the relevant regulatory filing, Ziyue Fund, which was exclusively funded by Shiseido China, invested nearly 100 million yuan for the first time to lead the investment in Jiangsu Chuangjian Medical Technology Co., Ltd., a collagen biomaterial enterprise. In the same year, INRYU, the law of oral beauty brand flow, and SIDEKICK, a men’s skin care brand, officially entered the China market.

In addition to the main business of skin care products and cosmetics, Amore Pacific is also interested in introducing new brands to find new growth points. In December, 2022, Amore Pacific Construction Group said that she would revive GoutalParis, a French perfume brand acquired eleven years ago, and planned to introduce it into the China market.

Perfume fragrance is undoubtedly a hot track in China beauty market in recent two years. The rise of local brands such as Watching Summer and Wenxian DOCUMENTS, as well as the opening of overseas high-end perfumes such as L’Artisan and Penhaligon’s by Artisan prove that there is still considerable room for growth in this segment.

It is worth mentioning that last year, L ‘Oré al also targeted the development of local fragrance field in China. In September 2022, Shanghai Meicifang Investment Co., Ltd., a subsidiary of L ‘Oré al China, announced a minority investment in Wenxian DOCUMENTS. This is also the first venture capital investment of the American side in China since its establishment in early May 2022.

Like Shiseido’s strategy, in addition to local investment, L ‘Oré al Group also introduced a new French luxury cinema brand Carita CARIDAE in August 2022. At present, the brand has opened one boutique in Beijing, Shanghai, Shenzhen and Nanjing.

L ‘Oré al is also deepening the construction of local upstream supply chain. In October of the same year, L ‘Oré al expanded Suzhou Shangmei factory, its clean workshop was officially opened, and the intelligent operation center also broke ground.

In August, 2022, Estee Lauder introduced the hair care brand Aveda to China, and also strengthened the construction of local teams from the upstream supply chain and domestic tax-free channels.

In December 2022, Estee Lauder China Innovation R&D Center was opened in Shanghai. As early as 2005, Estee Lauder R&D Center was established in Shanghai, and was upgraded to Asia-Pacific R&D Center of the Group in 2011. The upgraded China Innovation R&D Center will become an integral part of the group’s R&D network covering Asia, North America and Europe.

Recently, Estee Lauder also announced the establishment of Estee Lauder Tourism and Retail Services (Hainan) Co., Ltd., and the headquarters of the group’s tourism and retail in China will be located in Hainan Free Trade Port. This may help Estee Lauder coordinate and control the huge price difference between tax-free channels and tax-paid channels. For example, according to Xiaohongshu netizens, Estee Lauder in Hainan recently launched a 40% discount on small brown bottles. In the case that the regular price of 100ml small brown bottles in Tmall flagship store is 1870 yuan, two bottles in Hainan duty-free channel only need 756 yuan.

For these beauty groups that have been rooted in China for a long time, the challenge of the China beauty market after a cold rejuvenation is still not small. In order to make up for the lost profits, price increase has become the most direct strategy for many brands to increase their income in the short term. Many international beauty brands, such as Estee Lauder, Lancome, Chanel, Dior and Guerlain, have raised the prices of their products since February 1st.

To sum up, it is the common strategy of international beauty group in China at this stage that high-end brands continue to pay a premium to improve their profit margins, new brands explore growth opportunities in sub-sectors and build local supply chains.

Reporting/feedback

Profit growth ≠ The stock price is improving. Which beauty listed company will make the most money in 2023?

Text |C2CC New Media

As the year approaches, I believe we are most concerned about two things: First, the A shares that have repeatedly fallen below 2,800 points have made China investors "lose their shorts"; second, whether the annual meeting and the year-end bonus will be "a fart year" as Wang Jianlin said, or "don’t give up hope even if you lose everything in the secondary market, after all, there is still a tertiary market".

The good news is that according to the data released by the national statistics department, the gross domestic product (GDP) of China reached 126.06 trillion yuan in 2023, up 5.2% year-on-year, and the growth rate was 2.2 percentage points faster than that of 2022.

In addition, the National Bureau of Statistics released the domestic consumption data for the whole year of 2023. From January to December 2023, the total retail sales of social consumer goods was 47,149.5 billion yuan, an increase of 7.2% over the previous year. Among them, the retail sales of cosmetics was 414.2 billion yuan, up 5.1%, and the growth rate of cosmetics market did not outperform the market.

At the end of January, 2024, listed beauty companies at home and abroad released their 2023 financial reports and performance forecasts one after another. C2CC Media’s "Counting Beauty" column counted the relevant financial report data, and found that for domestic beauty companies, profit growth and turning losses into profits are the main melody melody, but it seems that profit growth can’t save the bleak capital market, while international beauty companies are mixed. Behind the performance growth, it is more through "price increase strategy" to offset the continuation of product sales.

We can also spy from the import and export data released by the General Administration of Customs in 2023. From January to December 2023, the total import and export value was 41.76 trillion yuan, up 0.2% year-on-year, of which the quantity and amount of cosmetics showed a double downward trend. From January to December, the import of beauty cosmetics and toiletries was 358,600 tons, down 14.2% year-on-year, and the total import value was 126.02 billion yuan, down 15.2% year-on-year.

01 domestic beauty listed companies: growth is the main theme.

1. Marubi shares: the net profit increased by 72-89% in advance, and the performance reached a new high.

On January 22nd, Guangdong Marubi Biotechnology Co., Ltd. (hereinafter referred to as Marubi) released the annual performance forecast for 2023.

The performance forecast shows that, according to the preliminary calculation by the financial department of the company, the net profit in 2023 is expected to be RMB 300 million to RMB 330 million (hereinafter all RMB), which will increase by RMB 126 million to RMB 156 million compared with the same period of last year, with an increase of 72% to 89%. It is estimated that in 2023, Marubi’s net profit after deducting non-recurring gains and losses attributable to the owners of the parent company will be 220 million yuan to 250 million yuan, which will increase by 84.05 million yuan to 114 million yuan compared with the same period of last year, with a year-on-year increase of 62% to 84%.

As for the growth of performance, Marubi said in the preview that the main reason was that the company actively promoted the transformation of online channels and better grasped the annual marketing rhythm. Among them, Marubi brand’s content e-commerce represented by Tik Tok Aauto Quicker increased by over 100%, and the second brand PL’s love for fire increased by over 100%.

2. Freda: The annual revenue exceeded 2 billion.

On January 23rd, Lushang Freda Pharmaceutical Co., Ltd. (hereinafter referred to as "Freda") released the annual performance forecast for 2023.

According to the performance forecast, according to the preliminary calculation by the financial department, it is estimated that the net profit attributable to shareholders of listed companies in 2023 will be 260 million yuan to 290 million yuan, an increase of 215 million yuan to 245 million yuan compared with the same period of last year, an increase of 472% to 538%.

It is estimated that the net profit of listed public shares after deducting extraordinary gains and losses will be 116 million yuan to 146 million yuan in 2023, which will increase by 58 million yuan to 88 million yuan compared with the same period of last year, with a year-on-year increase of 98% to 150%.

For the surge in net profit, Freda said that the core reason benefited from the divestiture of real estate development business, and at the same time, relying on solid scientific and technological research and development strength and the advantages of multi-brand omni-channel development, it constantly empowered the development of core business, especially the performance of cosmetics.

3. Shuiyang shares: the net profit doubled.

On January 18th, Shuiyang Company released its 2023 annual performance forecast.

The annual performance forecast shows that in 2023, Shuiyang Co., Ltd. is expected to achieve a net profit of 280 million yuan to 320 million yuan, a year-on-year increase of 124%-156%, and a non-net profit of 260 million yuan to 300 million yuan, an increase of 169%-210%.

For the reasons of high performance growth, Shuiyang believes that the overall business and product structure are further optimized, the brand matrix is perfect, and the proportion of high-margin brands continues to rise. At the same time, the company insists on refined operation, continuously improves management efficiency, continuously improves organizational system construction, and improves the effect of cost control.

4. Beauty and Beauty Makeup: Net profit turned into profit.

On January 30th, Liren Lizhuang disclosed the 2023 annual performance forecast.

The forecast shows that Liren Lizhuang expects to achieve a net profit of 28 million yuan to 35 million yuan in 2023, especially in the fourth quarter. The company turned losses into profits throughout the year and its business operations continued to improve.

Liren Lizhuang pointed out in the announcement that the company’s net profit attributable to shareholders of listed companies in 2023 turned into profit compared with that in 2022, mainly due to the growth of the company’s emerging channel business, the smooth progress of incubating brands, the improvement of inventory structure and the overall cost control.

5. Runben shares: The revenue scale continues to grow.

On January 24th, Runben shares released the 2023 annual performance forecast.

The forecast shows that Runben shares are expected to realize a net profit of 215 million to 235 million yuan in 2023, an increase of 34.34% to 46.83%; Non-net profit deduction is estimated to be 207 million to 227 million yuan, up 34.1% to 47.05% year-on-year. In Q4 alone, the company expects to realize a net profit of RMB 34-54 million, up by 17-86% year-on-year, and realize a net profit of RMB 30-50 million deducted from non-homecoming.

The report pointed out that the pre-increase in performance was mainly due to the company’s further expansion of baby care products and product matrix, and the proportion of baby care products further increased, which improved the overall profitability of the company. At the same time, the company continuously strengthened operation management and continuously improved operation management efficiency, and the sales expense ratio decreased year-on-year.

6. Ruo Yuchen: The net profit is expected to increase by nearly 62%

On January 29th, Ruo Yuchen released the 2023 annual performance forecast.

According to the report, it is estimated that the net profit attributable to shareholders of listed companies during the reporting period will be RMB 42 million to RMB 54.6 million, an increase of 24.42% to 61.75% over the same period of last year; Non-net profit was 41 million yuan to 53.6 million yuan, an increase of 29.01% to 68.65% over the same period of last year.

Ruo Yuchen said that the increase in operating performance in 2023 stems from the company’s strengthening of refined operations in 2023, reducing operating costs from multiple dimensions, strengthening control over expenses and budgets, improving overall operating efficiency, and improving the company’s costs and various expenses as a whole; In addition, in 2023, the operating income of its own brand "Zhanjia" increased significantly. During the reporting period, the introduction of new brands such as "Ai Weinuo", "Ai Ziran" and "Kang Wang" developed rapidly, which had a positive impact on the company’s operating performance.

7. Celebrity Health: The net profit may exceed 100 million yuan.

On January 29th, Mingchen Health Products Co., Ltd. (hereinafter referred to as "Mingchen Health") released the annual performance forecast for 2023.

The forecast shows that the estimated net profit attributable to shareholders of listed companies in 2023 is between 70 million yuan and 100 million yuan, compared with 25.33 million yuan in the same period last year, up by 176.35% to 294.79%. Non-net profit was between 65 million yuan and 95 million yuan, up 1462.68% year-on-year to 2091.61%.

8. Kesi shares: Net profit soared by nearly 96%

On January 15th, Nanjing Kesi Chemical Co., Ltd. (hereinafter referred to as Kesi) released the 2023 annual performance forecast.

According to the report, it is estimated that the net profit of returning to the mother in 2023 will be 720 million yuan to 760 million yuan, an increase of 85.5% to 95.8%; Deducting the net profit of non-returning to the mother was 703 million yuan to 743 million yuan, with an increase of 85.8% to 96.4%.

For the continuous high growth of performance and net profit in 2023, Kesi shares said in the forecast that due to the steady improvement of the company’s market position and the continuous growth of the market demand for sunscreen products, at the same time, due to the improvement of the company’s overall capacity utilization rate and the rapid release of the production capacity of new products represented by new sunscreen agents, it will eventually help the company’s main business income and gross profit margin level increase. In the future, KES will invest and build the "Malaysia Annual 10,000 Tons Sunscreen Series Product Project" in Malaysia to expand the market demand in Asia Pacific, Europe and other regions.

9. Aimeike: The annual net profit is nearly 2 billion yuan.

On January 5th, Aimeike released the 2023 annual performance forecast.

It is estimated that Aimeike will achieve a net profit of 1.81 billion to 1.9 billion yuan for the whole year, a year-on-year increase of 43% to 50%; Non-net profit was 1.782 billion to 1.872 billion yuan, up 49% to 56% year-on-year.

For the huge increase in net profit, Aimeike said in the preview that the company actively pays attention to market changes, provides high-quality services for downstream medical and beauty institutions at the academic and operational ends, better meets the needs of beauty seekers, and enhances the depth of cooperation with customers. At the same time, through the distribution model, it further expands the number of institutions covered by the company’s products and enhances the breadth of cooperation with customers.

10. Two-faced needle: the performance turned losses, and the net profit increased by over 147%.

On January 30th, "Toothpaste No.1" Double-sided Needle released the performance forecast for 2023.

According to the forecast, it is estimated that the two-sided needle will turn losses from January to December 2023, and the net profit attributable to shareholders of listed companies will be 18 million to 27 million yuan, with a year-on-year increase of 146.65% to 169.97%.

As for the turnaround in performance, the company said that in 2023, by opening up product sales channels and increasing product sales, the company’s profits increased accordingly. Among them, the operating income and net profit of its subsidiary, the hotel supplies business, increased significantly year-on-year.

11. Qingdao Golden King: Turn the net profit into profit.

On January 30th, Qingdao Jinwang Applied Chemistry Co., Ltd. (hereinafter referred to as "Qingdao Jinwang") disclosed the 2023 annual performance forecast.

According to the forecast, it is estimated that the net profit of Qingdao Jinwang returning to his mother in 2023 will be 11 million yuan to 16.5 million yuan, with a loss of 809 million yuan in the same period of last year; Deducting non-net profit is expected to be-4 million yuan to 2 million yuan.

According to the data, Qingdao Jinwang’s main business is divided into three parts: new material candle and aromatherapy and craft products business, cosmetics business and supply chain business. Among them, new materials, candles, aromatherapy and craft products business and cosmetics business are the core business development sectors of the company.

Qingdao Jinwang said in the notice that the main reason for the change in performance was that the company’s cosmetics business gradually recovered in 2023, but some subsidiaries’ cosmetics business failed to meet expectations.

02 international beauty listed companies: mixed feelings

1. LVMH Group: perfume and beauty business increased by 7%.

On January 25th, LVMH Group announced its annual performance report for 2023.

According to the financial report, in the twelve months ended December 31st last year, LVMH Group’s sales revenue increased by 9% year-on-year to 86.2 billion euros (about 670.82 billion yuan), its gross profit rate was 69%, its operating profit increased by 8% to 22.8 billion euros (about 177.39 billion yuan), and its net profit increased by 8% to 15.2 billion euros (about 118.20 billion yuan). Among them, the annual sales of perfume beauty business increased by 7% to 8.27 billion euros (about 64.3 billion yuan), an organic increase of 11%; The selected retail departments where DFS and Sephora are located have benefited from the recovery of global tourism retail and become the best-performing business of LVMH. The annual revenue increased by 20% year-on-year to 17.9 billion euros (about RMB 139.21 billion), with an organic increase of 25%, and the operating profit increased by 76% to 1.4 billion euros (about RMB 10.88 billion).

In terms of regions, Asia is the largest consumer market of LVMH, and Asia including China (excluding Japan) contributed the highest revenue of 26.707 billion euros, accounting for 31% of the Group’s revenue, up 1% from 2022. The United States and Europe contributed 21.538 billion euros respectively, accounting for 25% of the Group’s revenue, of which the proportion of revenue in the United States decreased by 2 percentage points, while that in Europe increased by 1 percentage point; Japan’s revenue was 6.031 billion euros, accounting for 7% and 12% in other regions.

LVMH Group said in the financial report that although there are still uncertainties in the geopolitical and macroeconomic environment, LVMH is full of confidence in its ability to continue to grow in 2024, the highly unique quality and creativity of its products and the professionalism of its management, and believes that it can stand out and gain market share.

2. Procter & Gamble: The annual net sales exceeded 600 billion yuan for the first time.

On January 23rd, Procter & Gamble released the second quarter (September 2023-December 2023) and annual performance report of fiscal year 2024.

The report shows that in 2023, P&G achieved a net sales of 83.964 billion US dollars (about 601.1 billion yuan) and a net profit of 14.861 billion US dollars (about 106.4 billion yuan). Among them, the company’s net sales in the second quarter was 21.4 billion US dollars (about 153.2 billion yuan), an increase of 3% over the previous year; The net profit of returning to the mother fell by 11.8% year-on-year to 3.468 billion US dollars (about 24.8 billion yuan).

In terms of departments, the organic sales of Beauty department in the second quarter was US$ 3.849 billion (about RMB 27.590 billion), an increase of 1%. The organic sales of Health Care department was 3.172 billion US dollars (about 22.738 billion yuan), up by 2%. The organic sales of Grooming department for men was US$ 1.734 billion (about RMB 12.430 billion), up by 9%. The organic sales of Baby, Feminine &Family Care department was 5.146 billion US dollars (about RMB 36.888 billion), with an increase of 2%; Fabric &Home Care’s organic sales amounted to US$ 7.415 billion (about RMB 53.152 billion), an increase of 5%.

It is worth mentioning that P&G highlighted in its financial report that its sales in the second largest market, Greater China, dropped by 34% due to the slowdown in demand for high-end skin care brand SK-II and other products, mainly due to the impact of nuclear sewage discharge in Japan.

3. Chiwaton: The perfume business leads the growth.

On January 25th, the Swiss flavor and fragrance company Givaudan released its annual financial report for 2023.

According to the financial report, the total sales of Chihuaton in 2023 was 6.915 billion Swiss francs (about 57.481 billion yuan), up 4.1% year-on-year, and down 2.8% year-on-year in terms of Swiss francs. The annual sales of perfume and beauty department in 2023 was 3.312 billion Swiss francs (about RMB 27.531 billion), up by 7.6% year-on-year, and increased by 1.7% year-on-year in terms of Swiss francs.

Among them, the sales of high-end perfume increased by 14.0% year-on-year, the sales of consumer goods increased by 7.1% year-on-year, and the sales of essence components and active beauty business increased by 1% year-on-year.

In terms of regions, sales in Europe and the Middle East reached 2.717 billion Swiss francs (about 22.653 billion yuan) last year, up 8.4% year-on-year, ranking first; In the Asia-Pacific region to which China belongs, sales amounted to 1.698 billion Swiss francs (about 14.157 billion yuan), up 3.9% year-on-year; The total sales in North America reached 1.653 billion Swiss francs (about 13.782 billion yuan), down 6.8% year-on-year; Latin America has the fastest growth rate, achieving sales of 847 million Swiss francs (about 7.062 billion yuan), up 15.1% year-on-year.

Chiwaton said in the performance report that the good growth benefited from the sustained strong performance of high-end perfume business, the continuous high level of new business, the increase in pricing of all businesses and the increase in the growth rate of consumer goods business in the second half of 2023.

4. Inter Parfums: The annual net sales increased by 21%.

On January 24th, Inter Parfums, a perfume manufacturer, released its financial reports for the fourth quarter and 2023 as of December 31st, 2023.

The financial report shows that the net sales of Inter Parfums in the fourth quarter was 329 million US dollars (about 2.357 billion yuan), up by 6%. In 2023, the company’s overall net sales were 1.32 billion US dollars (about 9.455 billion yuan), an increase of 21%.

By region, the sales of Inter Parfums’ European business increased by 2% to 200 million US dollars (about 1.433 billion yuan) in the fourth quarter; The annual sales of European business reached US$ 862 million (about RMB 6.175 billion), up by 16%. In the fourth quarter, the sales of American business increased by 13% to US$ 128 million (about RMB 917 million), and the annual sales of American business was US$ 456 million (about RMB 3.266 billion), up by 33% year-on-year.

5. Colgate: Toothpaste accounts for 41.1% of the global market.

On January 26th, Colgate announced the financial performance data for the fourth quarter and the whole year of 2023.

The data shows that Colgate achieved net sales of 19.457 billion US dollars (about 139.612 billion yuan) in 2023, an increase of 8.5% year-on-year. In the fourth quarter, Colgate achieved net sales of US$ 4.95 billion (about RMB 35.518 billion), a year-on-year increase of 7%.

Colgate said in the financial report that its net sales and organic sales both increased by 7% in the fourth quarter, and it still maintained a leading position in the toothpaste industry and manual toothbrush field. Among them, the global market share in toothpaste industry accounts for 41.1%, and the global market share of manual toothbrushes accounts for 31.5%.

6. L ‘Occitane: China market contributed 21.9%.

On January 30th, L ‘Occitane Group released its financial report for the third quarter and the first nine months of fiscal year 2024 as of December 31st, 2023.

The financial report shows that L ‘Occitane’s sales in the first nine months reached 1,915.3 million euros (about 14,883 million yuan), an increase of 18.9% according to the reported growth rate and 24.8% according to the fixed growth rate. Net sales in the third quarter reached 843.4 million euros (about 6.554 billion yuan), an increase of 19.5% at the reported rate and 24.6% at the constant rate.

In terms of regional performance, the Asia-Pacific region grew by 6.7% in the nine months of fiscal year 2024, and the China market contributed a strong growth of 21.9%.

Regarding the steady sales momentum in the first nine months, L ‘Occitane said that the growth was mainly due to the continuous excellent performance of Sol de Janeiro, the positive performance of Elemis and the steady growth of L’Occitane en Provence in China.

7. Amore Pacific: Double decline in performance and profit.

On January 30th, Amore Pacific Construction Group released its financial report for the fourth quarter and the whole year of 2023.

According to the financial report, in 2023, the group’s annual sales were 4,021.3 billion won (about 21.675 billion yuan), down 10.5% year-on-year; Operating profit was 152 billion won (about 819 million yuan), down 44.1% year-on-year. Among them, the sales in the fourth quarter of 2023 was 1,018 billion won (about 5.487 billion yuan), down 14% year-on-year; Operating profit was 29.9 billion won (about 161 million yuan), down 62% year-on-year.

8. LG’s healthy life: weak demand in China has become the key to the decline in performance

On January 31st, LG Life Health released its fourth quarter and full-year financial report for 2023.

According to the financial report, the annual sales of LG Life Health in 2023 was 6804.8 billion won (about RMB 36.609 billion), down 5.3% year-on-year, and its operating profit was 487 billion won (about RMB 2.616 billion), down 31.5% simultaneously. In Q4 of 2023, LG’s life and health sales amounted to 1,567.2 billion won (about RMB 8.419 billion), down 13.3% year-on-year, and its operating profit was 54.7 billion won (about RMB 294 million), down 57.6% year-on-year.

LG Life Health said in the financial report that the sales of beauty cosmetics, HDB and refreshments all declined in 2023, the profitability of beauty cosmetics declined due to weak demand in China, and the operating profit declined due to overseas restructuring.