Original group picture+video | Lingao Volleyball Championship is hot.


Original title: Original group map+video | Lingao Volleyball Competition is hot.

New Hainan Client, Nanhai Net February 18 news (Reporter Cao Zhi) On the afternoon of February 18, the "Chinese Dream, Working Beauty"-"Witt Cup" 2024 Hainan (Lingao) Trade Union Elite Volleyball Championship was launched in Binjiang Park, Lingao County. Four volleyball teams from Ding ‘an, Haikou, Lingao and Chengmai will compete fiercely for three days. The atmosphere was hot and the audience was more enthusiastic.

On the afternoon of February 18th, 2024 Hainan (Lingao) Trade Union Elite Volleyball Championship was held in Binjiang Park, Lingao County. Reporter Cao Zhishe

On the afternoon of February 18th, 2024 Hainan (Lingao) Trade Union Elite Volleyball Championship was held in Binjiang Park, Lingao County. Reporter Cao Zhishe

On the afternoon of February 18th, 2024 Hainan (Lingao) Trade Union Elite Volleyball Championship was held in Binjiang Park, Lingao County. Reporter Cao Zhishe

On the afternoon of February 18th, 2024 Hainan (Lingao) Trade Union Elite Volleyball Championship was held in Binjiang Park, Lingao County. Reporter Cao Zhishe

On the afternoon of February 18th, 2024 Hainan (Lingao) Trade Union Elite Volleyball Championship was held in Binjiang Park, Lingao County. Reporter Cao Zhishe

On the afternoon of February 18th, 2024 Hainan (Lingao) Trade Union Elite Volleyball Championship was held in Binjiang Park, Lingao County. Reporter Cao Zhishe

On the afternoon of February 18th, 2024 Hainan (Lingao) Trade Union Elite Volleyball Championship was held in Binjiang Park, Lingao County. Reporter Cao Zhishe

On the afternoon of February 18th, 2024 Hainan (Lingao) Trade Union Elite Volleyball Championship was held in Binjiang Park, Lingao County. Reporter Cao Zhishe

On the afternoon of February 18th, 2024 Hainan (Lingao) Trade Union Elite Volleyball Championship was held in Binjiang Park, Lingao County. Reporter Cao Zhishe

On the afternoon of February 18th, 2024 Hainan (Lingao) Trade Union Elite Volleyball Championship was held in Binjiang Park, Lingao County. Reporter Cao Zhishe

On the afternoon of February 18th, 2024 Hainan (Lingao) Trade Union Elite Volleyball Championship was held in Binjiang Park, Lingao County. Reporter Cao Zhishe

On the afternoon of February 18th, 2024 Hainan (Lingao) Trade Union Elite Volleyball Championship was held in Binjiang Park, Lingao County. Reporter Cao Zhishe

On the afternoon of February 18th, 2024 Hainan (Lingao) Trade Union Elite Volleyball Championship was held in Binjiang Park, Lingao County. Reporter Cao Zhishe (Cao Zhi)

National Bureau of Statistics: From January to September, the national real estate development investment was 8,726.9 billion yuan, down 9.1% year-on-year.

  CCTV News:According to the website of the National Bureau of Statistics,Issued by the National Bureau of Statistics1-mdash in 2023; The basic situation of the national real estate market in September.

  I. Completion of investment in real estate development

  1— In September, the national investment in real estate development was 8,726.9 billion yuan, a year-on-year decrease of 9.1% (calculated by comparable caliber); Among them, residential investment was 6,627.9 billion yuan, down 8.4%.

  1— In September, the housing construction area of real estate development enterprises was 8,156.88 million square meters, a year-on-year decrease of 7.1%. Among them, the residential construction area was 5,742.5 million square meters, down by 7.4%. The newly started building area was 721.23 million square meters, down by 23.4%. Among them, the newly started residential area was 525.12 million square meters, down by 23.9%. The completed housing area was 487.05 million square meters, an increase of 19.8%. Among them, the completed residential area was 353.19 million square meters, an increase of 20.1%.

  Second, the sale and sale of commercial housing

  1— In September, the sales area of commercial housing was 848.06 million square meters, down by 7.5% year-on-year, of which the sales area of residential housing decreased by 6.3%. The sales of commercial housing was 8,907 billion yuan, down by 4.6%, of which residential sales fell by 3.2%.

  At the end of September, the area of commercial housing for sale was 645.37 million square meters, up 18.3% year-on-year. Among them, the residential area for sale increased by 19.7%.

  Three, the real estate development enterprise funds in place

  1— In September, real estate development enterprises received 9,806.7 billion yuan, down 13.5% year-on-year. Among them, domestic loans were 1.21 trillion yuan, down by 11.1%; The utilization of foreign capital was 3.6 billion yuan, down by 40.0%; Self-raised funds were 3,125.2 billion yuan, down by 21.8%; Deposits and advance receipts were 3,363.1 billion yuan, down 9.6%; Personal mortgage loans reached 1,702.8 billion yuan, down 6.9%.

  

  Fourth, the real estate development boom index

  In September, the real estate development boom index (referred to as "national housing boom index") was 93.44.

Australian studies reveal the mechanism behind "love is blind"

  According to Xinhua News Agency, Canberra (Reporter Zhang Jianhua), some people joked that "love is blind". Australian researchers try to find out by scientific means. Their research found that when a person falls in love, the related brain reaction will make people put the lover at the center of their life.

  Researchers from Australian National University and other institutions recently published a paper in the journal Behavioral Science, exploring the connection between the behavioral activation system of human brain and romantic love.

  The researchers surveyed 1,556 young people who were in love. The survey questions mainly focused on their emotional reactions to their partners and related behaviors, as well as their attention to their lovers. It turns out that when a person is in love, his brain will make an unusual reaction and put the lover at the center of life.

  Researchers say that researchers know the role of oxytocin in love, that is, when someone communicates with their lover, oxytocin circulates in their nervous system and blood. Oxytocin, known as "love hormone", is a neurohormone secreted by hypothalamus, which can be secreted by both men and women.

  The researchers further explained that the reason why lovers become particularly important is because of the combination of oxytocin and dopamine. Dopamine is a neurotransmitter secreted by the brain, which is responsible for transmitting feelings of excitement and happiness. Therefore, it can be said that love activates the pathways related to positive emotions in the brain.

Wenhai Lingyun Primary School held a series of New Year’s Day activities to welcome the new year.

  China Education Online Zhejiang Station News (Editor Qiu Binxin correspondent Rong Roujia)The rabbit leaves the blessing, and the dragon comes to send the spring. At the beautiful moment of bidding farewell to the old year and welcoming the new year, Wenhai Lingyun Primary School held a series of colorful New Year’s Day activities to celebrate traditional festivals, create a harmonious and progressive campus atmosphere, allow students with special skills to show off, allow creative students to show off, join hands with home and school, and let teachers and students Qi Xin spend a happy festival together, leaving a beautiful memory.
  "Yunbao Supermarket" brings real consumption experience
  In the jubilant days, the much-anticipated "Yunbao Supermarket" officially opened. Teacher Xue Enping from Quality Education Department of Qiantang District Education Bureau and Cui Jiabin, Vice President of Hangzhou United Bank Xiasha Sub-branch, and other guests attended the opening ceremony to witness this grand moment. The "small staff" of "Yunbao Supermarket" are gloriously employed, and from the moment they receive the letter of appointment, their responsibilities will follow.
  By creating a real consumption scene of "Yunbao Supermarket", the school let children gradually understand the degree of consumption in practice. At the same time, as an indispensable part of financial literacy education, the school specially built a "wealth tree" in front of Yunbao Supermarket, and Grandpa Li Jinchang, Party Secretary of Zhejiang University of Finance and Economics, wrote an inscription for the stone carving. Teacher Xue Enping and President Wu Bin jointly unveiled the ceremony, wishing the children thrive in the pursuit of wealth and morality.
  New Year’s Day show shows talent and passion.
  The New Year’s Day show kicked off with dynamic notes and beautiful melodies. The children vividly interpreted the wonderful programs with their full passion and enthusiastic actions. There is not only a song and dance feast on the stage, but also the power of example. At the second Dream Sports Art Festival, the students fought bravely and forged ahead, which drew a successful conclusion for 2023.
  The class get-together is very lively.
  Each class held a unique get-together, and the students showed themselves and displayed their individuality in a festive atmosphere. Fun games are interspersed among them, making the whole campus full of laughter. The children are enthusiastic and share delicious food and happy time.
  Say goodbye to 2023 and welcome 2024. All teachers and students of Wenhai Lingyun Primary School look forward to the new year together.
  (Editor Yu Xinhua Zhao Honghe)

Eat well and live a good life! CCTV Finance and Economics New Year’s Eve party, accompany you to prepare for the New Year’s Eve!

"Prosperous New Year, a tea and a meal to report the spring." On New Year’s Eve, the most important thing for China people is to have a New Year’s Eve dinner, which is also the most important meal of the year. On February 11th (New Year’s Eve), in response to the call of celebrating the Spring Festival on the spot, CCTV Financial Channel will launch a special Spring Festival program — — "Going home for dinner, New Year’s Eve party" celebrates New Year’s Eve with everyone and pays tribute to a better life with "China Dinner".

"One set has a Spring Festival Evening, and the second set has a dinner night. After dinner, watch the Spring Festival Evening." This "Dinner Night" presented by CCTV Financial Channel will be divided into five New Year’s Eve menus: Big Coffee’s New Year’s Eve Menu, Prosperous New Year’s Eve Menu, Mom’s New Year’s Eve Menu, Tasty New Year’s Eve Menu and Scientific and Healthy New Year’s Eve Menu. Let’s watch the Spring Festival Evening with our rice bowls.

At the "Dinner Night" site, the "original people" who celebrate the New Year on the spot will be taught to do it through cloud connection.Mama brandFried rice with eggs, with the simplest and most delicious dishes, connects the warmest and strongest New Year’s Eve dinner all over the country. The party will also invite Li Shufu, Liu Yonghao, Dong Mingzhu, Xia Hua and Zhong Fangda to bring you a "story-telling" New Year’s Eve menu, and the chef team of "Go Home for Dinner" will launch ten big dishes, and invite Li Xueqin, who is deeply loved by young people, to try them and bring you back memories of New Year’s Eve. Professor Kang Zhen will also take you to chew the fireworks taste in China Chinese characters … … A delicious New Year’s Eve dinner is waiting for the audience to taste.

Several corporate coffees cook in person and bring a "story-telling" New Year’s Eve dinner.

Li Shufu, Liu Yonghao, Dong Mingzhu, Xia Hua and Zhong Fangda, the names of these corporate coffees often appear together with China’s economy, industrial development and entrepreneurial responsibility. On the "dinner night" on New Year’s Eve, they will wear aprons and cook a dish that is indispensable for their New Year’s Eve dinner table. What do these dishes mean to them? What’s the story behind these dishes? It will be announced one by one at the "Dinner Night".

Employees of Li Shufu, chairman of Geely Holding Group, called him Shufu, who turned into a chef with an apron and brought a roasted chicken with chestnuts, which meant good luck. Shufu brand chestnut roast chicken must taste special!

Liu Yonghao, the chairman of New Hope Group, came to the kitchen of Go Home for Dinner with his own pork belly. In his mind, it’s hard for anyone to claim the first place in this forever good brand of Sichuan style pork, if he does the second. What kind of place does this dish have in his heart, so that he must cook it as soon as he arrives for the New Year?

Dong Mingzhu, who grew up in Nanjing, has been in Guangdong for more than 30 years. Although when she thinks of the New Year’s Eve dinner, she still thinks of salted duck and bacon that she loved when she was a child, but this time she is going to cook Sister Dong’s brand clay pot rice. What kind of clay pot rice will she produce? Is it an authentic Cantonese flavor?

For Ms. Xia Hua, the chairman of Yiwen Group, the New Year’s Eve dinner should be delicious and the clothes should be beautiful! To this end, she specially made the most beautiful apron and brought the most beautiful tableware, and her exclusive innovative version of bean fish also has a story about beauty!

Zhong Fangda, the chairman of Xijiu Company, made a famous dish of Xishui, braised Guizhou North Ma Yang. Good food with good wine is also the key to learning water in a good place with good mountains and water, and the glass of wine in a big dish is also the key!

 Big coffee’s New Year’s Eve menu has a story, a temperature, and a thick and delicious juice!

Chef Tian Tuan’s ten big dishes are booming, and Li Xueqin shares exclusive memories while eating.

Tian Tuan, the chef of Go Home for Dinner, has also carefully prepared a "menu for the prosperous New Year’s Eve": braised laba garlic with fat sausage, jiaoyou meatballs, Sweet and Sour Mandarin Fish, cloisonne red soup hotpot, crispy chicken, shredded fruits and vegetables, and northeast stew … … A total of ten dishes, including cold dishes, hot dishes, stewed dishes, north and south, sweet and salty, and finally a jiaozi with ten fresh fillings!

Grateful for food, respectfully face a cup of tea and a meal! This "dinner night" invited Li Xueqin as a tasting guest, chatting while eating, and sharing her unique memories of the New Year’s Eve. A dry fried meatball is an indispensable dish in Xue Qin’s memory of New Year’s Eve. Do you feel the same way when she recalls the "meatball socialization" of children in Northeast China? Whenever you see a dish of silk-spun fruit, is it necessary for your New Year’s Eve to verify how long the silk-spun fruit can be pulled? Jiaozi made by every mother is the best jiaozi in the world. What kind of jiaozi does Xueqin think is the best jiaozi? What kind of jokes will Li Xueqin blurt out when facing his favorite food?

In order to help you remember the recipe of this New Year’s Eve dinner menu, the program group specially invited two dish delivery staff, namely "Tomatoes" and "Eggs", to announce the names of the dishes in the form of doggerel couplets. "The spring breeze is green and Jiang Nanan, and the fat intestines have to burn garlic; Like a pouring of large and small pearls into a plate of jade, thirty meatballs to solve the problem; Peach blossoms are flowing, mandarin fish are fat, and squirrels are drooling; Advise you to drink a glass of wine more, because its moments of beauty are just then … …” This kind of creative vegetable name is not only full of creativity, but also catchy, popular and easy to remember, which explains the beautiful meaning of New Year’s Eve.

Yun Lianxian teaches "Mom’s fried rice with eggs" and should chew "the taste of Chinese characters in China" in doubt.

This year, many people will celebrate the New Year in their own land, and netizens call this "the original year’s people". This year, many children will miss the New Year’s Eve dinner cooked by their mothers. On the "Dinner Night" site, a kind cook mother will be specially invited to teach children who can’t go home for the New Year in 11 cities across the country to make a mother’s brand New Year’s Eve "fried rice with eggs" on behalf of all mothers. A simple but delicious New Year’s Eve dinner is full of the strongest thoughts, and it also gives a mother’s taste to those who also choose to celebrate the New Year on the spot in front of the screen.

At the party, there will be fire officers and soldiers in Zunyi, Guizhou, Chengdu girl in Shanghai, Henan girl in Harbin, and a 12-year-old girl in Shijiazhuang who wants to cook for her mother on duty in the hospital. This fried rice with eggs is the simplest and most satisfying. Whether it’s a young couple who have never cooked or a fire officer facing a lot of ingredients, the children who can’t go home will definitely be full after reading this "Mom’s New Year’s Eve menu" this year!

"Professor Kang, this ‘ Fried ’ Next to the word fire is a ‘ Less ’ Word, but my mother was so angry when she was cooking. Why should I say less about this word? This diner ‘ Bowl ’ Next to it is a stone ‘ Stone ’ Was the earliest ancient bowl made of stone? " In the "New Year’s Eve menu with flavor" session, Professor Kang Zhen will answer questions for two young children, analyze those Chinese characters related to diet, and tell the cultural code deeply embedded in them. Every word of this rich Chinese New Year’s Eve dinner has a taste, and every stroke has a reason. The story is waiting for Professor Kang to come together for you to chew the smell of fireworks in Chinese characters.

Scientific and healthy New Year, big screen and small screen work together.

After the special year of 2020, the epidemic prevention and control should be normalized, and the epidemic prevention measures should be kept in mind. In this year, everyone developed a good habit of washing hands frequently, wearing masks and not gathering, and also remembered more epidemic prevention books and health science knowledge. People should know how to spend the New Year scientifically and healthily, how to supplement protein, how to improve immunity and how to protect themselves and their families. In order to let everyone have a scientific and healthy Spring Festival, "Dinner Night" specially brings a scientific and healthy New Year’s Eve menu, so that everyone can eat healthily and live with peace of mind.

"The New Year’s Eve dinner that is not in my hometown is the same as reunion!" "Going home for dinner", written by ci writers Jiang Shiming and composed and sung by musician Zhao Zhao, has simple and sincere feelings and has become a melody that wanderers have been lingering in their hearts. This year, many people responded to the call and chose to spend the New Year in the same place. Mr. Jiang Shiming specially re-created the special edition of "Go Home for Dinner" in the Year of Xin Chou, and the black duck group sang the first song at the New Year’s Eve party.

In order to meet everyone’s viewing needs of quick barrage, quick spit and quick lyricism, "Dinner Night" also prepared a new media synchronous live broadcast channel. In addition to the live broadcast of CCTV Finance and CCTV video, the party will also be broadcast on platforms such as bilibili, Tik Tok and Toutiao, and the large and small screens will be linked through the interaction of new media. In addition, the party will also launch a "watching and answering" session, where the audience can win prizes at the same time as the barrage.

"Take a look at China’s economy with China’s dining table and tell a better life with delicious dishes."At 15:30 on New Year’s Eve, the CCTV financial channel "Dinner Night" will accompany you to celebrate the New Year!

Three commonalities of women that men need to understand!

In a small town, there lived a girl named Xiaoyan. She has a pair of bright eyes, and smiles like the sunshine in spring, which makes people intoxicated. However, her fate is doomed to be extraordinary.

Xiaoyan was born in a patriarchal family and was neglected by her parents since she was a child. Her existence seems to be a burden to her family, and her dreams and hopes are ruthlessly deprived. However, she didn’t give up. She tried to change her destiny with her own hands.

Xiaoyan’s first love happened in high school. She fell in love with a boy named Xiaoming in her class. Xiao Ming is sunny and handsome, and he is the master of his class. Xiaoyan watched him silently and gave everything for him. However, when Xiao Ming knew Xiaoyan’s family background, he chose to leave. He is afraid of being dragged down by Xiaoyan’s family. What he wants is a partner who can walk side by side with him, not a poor person who needs his rescue.

Xiaoyan, who is lovelorn, understands a truth in tears: the first commonality of women is tenacity. No matter how much suffering life gives them, they can stick to it and find their own light.

Xiaoyan met a boy named Xiaogang when she was in college. Xiaogang is a warm person. He knows how to care for Xiaoyan and take care of her. They spent many wonderful times together. However, when Xiaoyan took Xiaogang home to meet her parents, she was strongly opposed by her parents. They think Xiao Gang’s family condition is not good enough for their daughter. Xiaoyan was caught in a painful choice: whether to listen to her parents or stick to her love?

At this critical moment, Xiaoyan realized that the second commonality of women is sacrifice. They are willing to give up everything for love, including family, friends and even their own lives.

Xiaoyan finally chose love. She left her hometown with Xiaogang and came to a strange city. They worked hard together and spent many difficult days together. However, fate played tricks on them again. Xiaogang was injured in an accident, resulting in disability. Faced with the burden of life, Xiaoyan did not choose to leave, but chose to tide over the difficulties with Xiaogang. She used her shoulders to support this family and Xiao Gang’s hope.

Accompanied by Xiaoyan, Xiaogang gradually stepped out of the shadows. Together, they opened a small shop and lived a quiet life. At this time, Xiaoyan understood the third commonality of women, that is, guardianship. They are willing to protect their lives for their loved ones, with no regrets.

Time flies, Xiaoyan has changed from an ignorant girl to a strong woman. With her own story, she told the world three commonalities of women: tenacity, sacrifice and guardianship. She also used her own stories to make those who look down on women understand the greatness of women.

In this world, every woman is a treasure, waiting for the discovery of a willing heart. What men need to do is to understand these three commonalities of women, cherish them and love them. Only in this way can the flower of love bloom forever.

There is no running and walking in the three most cost-effective sports, but …

Everyone knows that "exercise is good for physical and mental health", but the cost performance of various sports is different.

The same exercise time and intensity, some exercises can bring more benefits to the body; Some sports make people tired to death and have limited effect. So, which sports are cost-effective and most beneficial to health?

The three most cost-effective sports

Third place

Indoor aerobic exercise

Common events: aerobics, yoga, dancing and other aerobic exercises.

Indoor aerobic exercise can exercise heart and lung function, improve vascular function and lose weight, help improve hypertension, hyperglycemia and hyperlipidemia, and reduce the risk of cardiovascular diseases.

Second place

swim

Common strokes: breaststroke, backstroke, freestyle, etc.

Swimming can help improve the whole body blood circulation and enhance the heart and lung function while exercising the whole body muscles, prevent the elderly from suffering from cardiovascular diseases such as arteriosclerosis, delay the decline of respiratory organ function, and reduce the risk of cardiovascular diseases. Moreover, swimming has less pressure on spinal joints and knee joints, and is less likely to be injured.

First place

Swing sports

Common events: badminton, table tennis, tennis, etc.

Swing sports often need to mobilize multiple muscle groups of the body, and the eyes look at the ball for hand-eye coordination. At the same time, at the moment of hitting the ball, there will be a relative explosive force. It emphasizes coordination, flexibility and endurance, which can help us to improve the strength of musculoskeletal, cardiopulmonary function and coordination, make people’s attention more concentrated, make the brain active, and help delay the aging of the brain and protect the cardiovascular system.

How long does it take for exercise to achieve "effect"

Another reason why these three kinds of sports are "cost-effective" is that they really save time.

You can get the highest "health benefits" by exercising for 45~60 minutes at a time and 3~5 days a week. Less than 45 minutes, the effect is weakened, and more than 60 minutes, the income will not be higher.

Moreover, the "threshold" of these sports is not high, it is easy to learn, and it can be said that everyone can participate.

Before and after exercise, you must do these five points well.

01

Do a good warm-up before exercise.

To warm up before exercise, you can jog, stretch your upper limbs, bend your waist forward and then stretch it, turn your waist, squat down and other actions to accelerate the blood circulation of your muscles and quickly enter the state of exercise to avoid injury during exercise.

Warm-up exercise is to make the heart and organs have a process of acceptance and preparation. No matter how healthy your body is, this link must be indispensable.

02

Step by step and do what you can.

Exercise should remember not to blindly spell strength and number of steps, but should be done step by step and according to one’s ability, especially those who are obese or have joint diseases, and should be alert to the damage caused by excessive exercise.

People who don’t move at ordinary times had better not exercise suddenly and violently. Exercise should become a habit. Muscle strain can easily be caused if the muscle does not suddenly bear excessive exercise load for a long time.

03

Do a "cold exercise" after exercise.

A sudden stop after strenuous exercise is equivalent to "braking suddenly", and a "cold exercise" should be done after exercise. Jogging, brisk walking, stretching and relaxing after strenuous exercise can maintain and promote the return of blood. In the cold exercise, gradually slow down the action, and the heart rate drops below 120 beats/min, which usually takes 5 ~ 10 minutes.

04

Don’t overeat after exercise

Within 1 hour after strenuous exercise, it is generally not recommended to overeat (you can drink water in moderation, eat biscuits and other digestible foods), take a bath, sleep and so on. At this time, the blood supply and function of internal organs have not been fully recovered, such as gastrointestinal function, liver and kidney function, etc., which will have a certain impact on the absorption of new nutrients and the excretion of metabolites in the body, and also avoid the adverse reactions caused by insufficient blood supply and oxygen supply to the brain due to the concentration of whole body blood in a certain part.

05

Stop exercising when you feel unwell.

Sudden sports death is also easy to occur after injury, illness, poor health, overwork, lack of sleep, cold and fever. If you are tired recently, it is best to reduce strenuous exercise. Once you feel chest tightness, lack of oxygen, dizziness and radiation pain in your back, you should immediately stop exercising and go to the hospital for examination.

Dancing, swimming and table tennis are all my favorites. It seems that I can choose sports quite well!

After choosing the right exercise, the next step is to stick to it and exercise scientifically.

Source: National Healthy Lifestyle Action

Past Review: The trend of the 2023 Fashion Festival has stirred up.

In 2022, Shanghai Newspaper Group | Interface News focused on the theme of new changes and trends in the fashion field in the new era, and once again launched the "Fashion Power Festival". At the event site, Insightful keynote speeches, intense thinking sparks in front of the round table, and the release of the two authoritative lists [New Face List] and [In Potential List] won rave reviews online and offline.

Looking back at the second forum in 2022, the online and offline two-dimensional space runs through influential and practical propaganda: in the early and late stages of the project, the organizers published nearly 40 special articles, and the cumulative number of special visits reached more than 34 million; In terms of all-media platform, the forum has also received high attention: there are more than 200 manuscript reports, 16 live online media, and the total online population exceeds 30 million.

Relive the scene of the ceremony-

Pan Ming, president of Shenzhen Clothing Association, shared the theme of "Value Resonance and Brand Power", pointing out that every enterprise is striving to build its own brand power, and constantly create new values and stimulate brand power in the new changes of science and technology, culture and sustainability.

Lan Zhenzhen, Chief Corporate Affairs and Public Linkage Officer of L ‘Oré al North Asia and China, shared the theme of "Beauty-Shaping Personality and Carrying Forward Commonality". Beauty makes fashion more diverse, more responsible and more open, enters daily life, realizes the sharing of fashion among all, and promotes the beauty and beauty of all.

Hosted by Huang Shan, an interface fashion reporter, Zhao Jiayi, the head of visual creativity of Perfect Diary, PiPiJuiCe, the fashion critic, Huo Wei, the general manager of Xiangmi Guixiu brand, and other heavy guests, published the round table forum 1 "How to capture new opportunities after aesthetic changes in the times". Distinguished guests around the aesthetic changes of the times, changes in the field of beauty, product update iteration and other aspects, jointly explore the new trend of the fashion industry.

Zhou Fangying, an interface fashion reporter, Yin Bo, vice president of Yinger Fashion Group and general manager of song of song brand, Andy Zhang, CEO of Watchbox China, Hu Shiqi, director of YAYA Duck and Duck brand, and other fashion industry practitioners and researchers discussed the interaction between reality and virtuality-how to satisfy multiple retail experiences? The theme was shared in Roundtable Forum 2. Several guests highlighted that under the empowerment of science and technology, multi-channel operation broke time and space, created more opportunities to reach consumers, and actively embraced the new changes brought by omni-channel.

In addition, the outstanding enterprise cases and brand innovation practices collected in the 2022 [New Face List] and [In Potential List] list show us some representative images of China fashion, and also become a glorious history for major fashion brands to actively embrace the new changes of the times and help their own growth with technological empowerment, cultural blessing and other aspects, helping the development of social fashion industry in China to be more flexible, concrete and comprehensive.

2022 [New Beauty List]

INTO YOU yearns for you.

KUYURA can be carefree

LAN LAN

Perfect Diary

SISLEY France Sisley

Caitang

Fuqing

Runbaiyan

A leaf

Chcedo

——SEPHORA, an annual sustainable high-end beauty retail enterprise

Brand management service provider of the year-Liren Lizhuang

Personal Care Group of the Year-Shanghai Feitingsi Cosmetics Management Co., Ltd.

Annual Tough Essence Product ——fresh Freudian Volcanic Tea Essence

Annual Quality Skin Care Award-Eve Lom

2022 [In Potential List]

BELLE

Canada Goose Canada goose

EP YAYING yaying

LILY business fashion

Lululemon Lulu Lemmon

PEACEBIRD Taiping bird

urban beauties/Cosmo Lady

Hailan home

Li ning ying er fashion group

Those glories and glories were preserved in the precious images of 2022. Now, in 2023, the Fashion Festival officially set sail again to explore new fashion achievements.

Chinese and western cultures are constantly being cleansed. When cultural self-confidence is constantly rising, what possibility will the secret "East Rising and West Falling" bring to the fashion industry? Facing the continuous upgrading of consumption, how to keep up with the transformation of consumption and establish adhesion with brands? How will the changes with the characteristics of the times guide the future development of China’s fashion industry? This year, Interface News will set off again, and jointly host the 2023 Fashion Festival with the Hong Kong Trade Development Council. This grand ceremony will, as always, uphold the responsibility of discussing and discussing the future healthy and sustainable development model of the fashion industry, and combine the upgraded new consumption patterns and scenarios to conduct a panoramic analysis of the trends and prospects of the fashion market. Let’s work together to draw new ideas for the development of fashion industry in China and explore new possibilities for the development of fashion industry!

Enterprises and individuals who are eager to work in the fashion industry and are curious about the future development of the fashion industry actively participate-2023 [Fashion Power Festival], looking forward to meeting you!

Please contact the Organizing Committee of 2023 [Fashion Power Festival] for participation in the forum:

Official email address: huodong@jiemian.com.

Women who can dress well, where to win? The detailed "ever-changing" guide can be called a fashion textbook.

Text: Lowe

Hi, I’m Lowe. Let’s continue our fashion trip, and we’ll never get lost when we become beautiful.

How to play with ever-changing styles? Today, it is the protagonist.

Light is color, and light is colored; Things are shapes, and tangible things exist. Therefore, color and things are the simple features of nature bred by heaven and earth.

Our understanding of the world can be essentially classified into two points:Colors and objects. Regardless of industry, regardless of species.

Based on this,styleThe word arises spontaneously. Broadly speaking, it is the classification and division of a certain kind of things with common characteristics; In a narrow sense, it is a personality with a specific label.

For example, the character style, clothes style, collocation style, and evenBaibian modeling style. In different environments or contexts, styles can be integrated and connected without hindrance.

And,styleJust like a music conductor, facing a jumble of different colors or objects (clothes and people), he dances a harmonious stick and plays a pleasing fashion style.

Only when the style of a suit is clear can it stand the vicious aesthetic appreciation and torture.

So, where does the style come from? Lowe’s answer is: people, clothes, accessories, colors, inspiration, temperament, demeanor, words and deeds, temperament, posture. ……Everything is..

The most important thing: everyone’s style is unique. It is presented after the integration of people and clothes.Unique tonality.

If you reallyHave temperament, then the style is unique and quite charming; If you don’t, it shows everything inside: poor, poor, pale, helpless, tacky or mediocre. …

This is why people with temperament look good in everything. Because, the characters themselvesCharming gas field, has long surpassed all external things. Please note that you are good-looking and have a figure. Have temperament.

Here’s to clarify what a real temperament is: it is.From the insideA state of mental energy, which does not refer to some features of appearance or the contrast of clothes.

I still remember a customer I met in the store before. When she pushed the door in, her whole energy instantly lit up everything. That kind of elegant and decent gas field, which is strongly shocking, has never forgotten me.

Of course, for ordinary people, it is not an overnight success to want to have this temperament. But at least if you know the direction of your efforts, you have already succeeded half the time, right?

Today’s fashion sharing will focus on 【Variety style】 wear it.Focus buildingExpand. There is a lot of verbosity above, which is the core of temperament shaping and belongs to the ideological level. Next, it is the application sharing of practical exercises.

As I said before, as long as a set of clothes has a distinctive style, the whole will not be difficult to see. So, where does the style come from? How to establish a style?

This will belong to 【Focus building】 And the ever-changing shape is a game with a distinct focus. After all, we can’t get away from the style focus of condensing light.

However, where does the focus come from? Lowe defines it as: anything is possible, coveringCharacters and costumesEverything depends on personal aesthetic vision and creative inspiration.

However, from the conventional application experience, Lowe listed as follows:

Clothes tone

A piece of clothing itselfBright colorTonality often has the advantage of preemptive visual snatch. At this point, it is the king of focus. All collocation ideas should revolve around it, and the style will take the lead because of it.

Like this rose-purple coat, the color is exaggerated and the lines are neat, which is quite intellectual. The wisdom and romance that women love most are far more elegant than the fiery red.

If it is black, white, gray, rice and other basic colors, it is necessary to look at it with the help of design to distinguish its hue. In the picture below, the black stitching lines of the beige sweater are quietlySmall personalityLay the groundwork.

In line with this idea, choosing a beige gauze skirt to match is a modest luxury. The quiet momentum personality is the most shocking. Comparing the upper and lower styles, the style images are naturally wonderful.

Clothing design

Throw away the fashion tension of large-area colors, and use design lines, or decorative elements, and small-area contrast colors to show their individuality. Their styles are distinctive.

If you want to dress well, there are two ideas: follow the trend or go upstream.by taking advantage of an opportunity, that is, highlight the design tonality and focus on it;adverse current, that is, mix and match, compare the test of wearing skills.

The strength of fashion power depends onDesign sense of quantityDepending on the size. This light blue sweater, with its flared sleeves, has a definite personality. As for how to wear it and how to highlight this sense of design, everyone has his own arrangement.

People who know will build momentum, such as matching a cropped sleeve coat or a vest; If you don’t understand, you may be at a loss and become a disorderly situation.

Clothing fabric

The style of fabric, though small, cannot be ignored. Knitting, for example, is delicate, rugged and has different styles. When the fabric becomes the focus label, you have to learn to adapt.

thisTexture senseThe obvious sweater coat must be worn casually to look good. Of course, exquisiteness and femininity should be at least 20% so as not to be sloppy.

As thin as a veil and as transparent as a cicada.Lace materialAt one time, romantic women were sought after. Wearing the right style, wearing the wrong gaudy, being measured and measured, has become cautious.

If you make friends with neat shirts, all vulgar worries can be dispelled. This personality, this focus, is the favorite of the urban workplace elite. Of course, lace should be high-grade and textured.

Color matching tone

What is color matching tone? That is, a set of collocation creates a tone tendency. It can often turn decay into magic. Looking at this beige knitted skirt alone, the highlights are insufficient.

But with a gold bag, it makes people shine.Focus tone, is the overall style label: cool, fashionable, silk does not hesitate, when it comes to it.

Color matching tones can only be understood, but not expressed. For example,White and blue matchThe refreshing classic is a French style label of a literary fan. Especially jeans with a white coat is the usual method.

Like white shirt+jeans, white sweater+jeans, who can refuse effortless fashion? Other images: red and blue, blue and brown, rice flour, red and brown … please experience it carefully.

shoe

Shoes are the focus, the easiest to get started. Decide the style, make the finishing point,shoeNever flinch. When worn, shoes still occupy a delicate and exquisite visual window.

Cool Martin boots, pointed shoes, distinctive personality, rule out the river.

Over the yearsNeutral leather shoes, far more popular than delicate loafers. Exaggerated design, bold tone and strong sense of existence contribute to a neat neutral focus for a set of collocation.

Before choosing it, weigh your free and easy ingredients.

Bag

Shoes and bags have the same status, and they are equal. Can be independent and cooperate with each other. If you are a fashion novice, please cooperate with it, and the error probability is extremely low.

A bag with weight or bright spots isIdentity and tasteThe sum of.

In addition, the bag also plays a role.Harmonic focusThe great responsibility. Big coat? Long coat? Everything loose and bloated can be solved by a delicate and lovely small bag in minutes.

A playful and lively atmosphere, a set of calm collocation.

jewels

Hehe, the focus effect of jewelry need not be said. Most of the modeling atmosphere is supported by it.Jewelry pointsThe more, the more exaggerated the effect, the more distinctive the style.

From the lapel coatwhite pearlHow appropriate, straight melody and harmony, exquisite and elegant power emerge instantly.

OrnamentalFocus buildingVery flexible, try to figure out a way that suits you, and fashion comes uninvited.

Like shoes and bags, jewelry also has a boost from brands. There is a stronger sense of existence and a more obvious style tendency, so we must pay attention to screening. cultivateluxury goodsThe ability to taste culture is also a part of clothing.

Small thing

Small accessories, such as glasses, scarves, scarves, watches, etc., although small in area, can create momentum for style. When you want to be academic, or to express dignity and intellectuality, a pairFrame glassesIt’s an artifact.

Autumn and winterglovesIt also has the effect of making the finishing point, and paying attention to women will never ignore it.

Personality beltHold up the fashion focus for the waist. With clothes, it becomes an excellent window.

Soft factor

What is a soft factor? Lowe classifies all the elements that are invisible and can only be felt as soft factors. Such as temperament, expression, words and deeds, inner strength, temperament and so on.

A set of collocation, a style, have corresponding.Wear imposing manner. According to occasions, scenes and needs, to release and express, you can naturally get what you want with the help of fashion clothes.

This level, very picky, only the master understands.

After a series of combing the focus, I believe you will get the message. However, how to combine the scene application? This link is the demonstration of the scene.

Scene 1: Low-key luxury

Low-key luxury is a gorgeous reward for dark shadows. It has texture and connotation, which can better show taste. Compared with the sheer splendor, this modelling technique lies in.mediate.

For example, a mix of personalized purple tops and jeans. Leisure and gorgeous, especially bright.

A simple but elegant color, small area.Printed silk scarfIt’s definitely the highlight. It has contributed greatly to the creation of luxury and splendor. The bold contrast of white, red and blue can’t be described in a striking way!

mix colours in proper proportionsIt is the easiest to create luxury and luxuriance. Pink-purple tweed long coat, dignified and elegant, with dark blue inside, will fully stimulate the unique advantages of the same color.

The gorgeous collar type complements each other, and the color bag echoes the beige booties, paying attention to exquisiteness.

Scene 2: Capable commuting

I am afraid that those who are deeply appreciated will be rewarded by the elite with golden collars in the workplace. It is necessary to look good and decent, but also to highlight the charm of neat and capable work. It is worth pondering and studying.

For example, an elegant suit with a big woman style. entiretyRice tone+Cut neatly to win, embellish a chic brooch, and hold all the details in place.

When commuting normally, wearing a black suit under a beige coat makes you look dashing, no less than a whirlwind wherever you go. The focus of this kind of collocation often lies in the details.

The neutral wind is obvious, and the exquisiteness and femininity can all depend on it.detailWon. Like scarves, ankles, and bright spirits … all of them are big dramas.

Deep blue coatIts wisdom and intellectuality are its distinctive style labels. How to activate it? With a beige satin shirt inside, the lace-up is elegant and feminine.

Under the bright blue overskirt, echo with light blue bag, and then buckle patent leather shoes on both sides, elegant and atmospheric.

When attending some important event scenes, how to cover everything, especially test the inspiration. At this timeFocus buildingIt can be called a finishing touch weapon.

For example, a black collarless suit with a bow-tie shirt and brooch embellishment, silver shoes and white bags are a link between the preceding and the following, and the depth contrast is all hard power.

For beige, we often stay away from it, but if you choose the right style and clothes, it will definitely make you more elegant. A patterned dress, bow tie, waist, hem and printing are all exquisite.

With a camel coat, the big lapels that can’t be said hold up neutral bones and muscles. With tenderness and toughness,Distinctive style.

Scene 3: Get together with friends

Getting together with girlfriends, or meeting friends, all female counterparts must be a fashion contest. The two styles of the scene below are worn by little women and big women.Style game.

White+black; The other is beige+black, which matches their looks and temperament and pays attention to dressing demonstration.

If it is a grand meeting of elders, it is inevitable to wear a dignified suit. When you are dressed in black, you can go fromDesign profileLooking for a breakthrough, showing a lovely cocoon shape or A-shape collocation, liveliness and agility will emerge.

Make the finishing touch with beige exquisite bags, and hit it off with smart; Second, the atmosphere and formality are contrasted.

Scene 4: Social gathering

Some formal social scenes compete for comprehensive strength. Identity, status, value, image, aesthetics, temperament … all of them. How to dress decently needs to be considered.

Dark red suit, with a gray-pink dress skirt, the whole style is upgraded instantly. In order to highlight the details, the personalized tassel scarf and silver bag are embellished, emphasizing the artistic conception of color matching and highlighting the main theme.Tone style.

Scene 5: Home Leisure

A sweater, a pair of jeans and a pair of comfortable loafers are the happiness and fashion of home leisure. The comfortable and relaxing atmosphere is just like doing one’s duty.Theme style.

Reconciliation is a little delicate and feminine, so enjoy the present, ok?

Ok, the focus of the ever-changing style is over. I hope to inspire you a little!

Please continue to pay attention to Lowe, see you tomorrow!

I’m Lowe. I take image management as my homework all my life, and greet the blooming of every day in my life with a beautiful image and a beautiful mood.

I don’t just share what I wear, but I hope I can help you build your own internal aesthetic system and spiritual nourishment system, so that you can be beautiful for a long time!

If you are confused, you can write privately, and welcome to leave a message to discuss. On the road to beauty, we will grow together and be strong together!

On the Cross-cultural Communication of Chinese Excellent Traditional Culture

Looking back, China has a long history of more than 5,000 years. Under the background of globalization, with the continuous promotion of the construction of "the belt and road initiative", China has been devoting itself to the construction of Community of Shared Future for Mankind, telling the story of China well, making the world realize the charm of China culture, and realizing the effective cross-cultural communication of Chinese excellent traditional culture in the big garden of world culture. With the continuous development of internationalization, cultural communication has become one of the important ways for a country to develop continuously in the world. So how to spread China culture and traditional values of China widely in the world has become an important issue in China’s cultural export. Telling the story of China to the world is a very effective way to spread China culture to the outside world.

What exactly is Chinese excellent traditional culture? Some people think that China’s excellent traditional culture is the figurative culture of four books and five classics, piano, chess, calligraphy and painting, Chinese martial arts, national costumes and folk customs handed down from ancient China. However, China’s excellent traditional culture not only includes these figurative cultural contents, but also some intangible cultural heritages that we recognize, which bear the excellent traditional culture of China. Chinese traditional culture embodies the creative source of the essence of Chinese civilization and carries the synthesis of moral inheritance, various cultural ideas and spiritual concepts in national history. It includes both material and institutional levels, as well as conceptual levels. Promoting the construction of a strong socialist culture is one of the important aspects to enhance the soft power of the country’s culture, and it is through inheriting and carrying forward China’s outstanding traditional culture. China’s outstanding traditional culture is the foundation and soul of the Chinese nation. With its profound ideological connotation, rich moral connotation and profound value concept, it is of great practical significance to China’s contemporary social and economic construction, political life, cultural construction and all-round development of people. "Generations of Chinese sons and daughters have cultivated and developed a unique and profound Chinese culture, which has provided a strong spiritual support for the Chinese nation to overcome difficulties and live endlessly." In the long history, the reason why the Chinese nation can become a great nation, stand among the nations of the world, and become more frustrated and brave after suffering is that it has nurtured and developed a unique and profound Chinese culture.It has provided strong spiritual support and rich cultural nourishment for its own development.

Cross-cultural communication is a very important research field in communication science. Cross-cultural communication refers to interpersonal communication and information dissemination activities between members of society under different cultural backgrounds. At present, with the continuous development of scientific and technological progress, cross-cultural communication can effectively promote cultural exchanges between countries.

If you want to tell a good story about China, it is important to know who will tell a good story about China. The cultivation of intercultural communicative competence can be said to be the ultimate goal of foreign language teaching. With the help of foreign language classroom teaching, it is undoubtedly a good choice to tell the story of China. Pay attention to knowledge transmission, value shaping and ability training, and cultivate international talents with China feelings. Such talents should be familiar with China’s national conditions, have an international perspective, have a solid theoretical knowledge, and have relevant translation skills. At the same time, they also have different countries’ historical and cultural knowledge backgrounds, so that they can adjust their strategies for spreading China’s stories in the case of different national audiences’ different reactions.

Knowledge transfer. In the process of foreign language teaching, we should pay attention to the teaching of culture. We should not only export our excellent local traditional culture to students, but also let students know about western culture, other countries’ languages and habits. Only in this way can we promote the integration of China and the West in the process of teaching and better let the West understand our culture. In the teaching process, we should respect the cultural differences between China and foreign countries, teach students in accordance with their aptitude, adjust their lecture contents according to different students, different places and local conditions, so that the audience countries can better understand China culture. In the course of teaching, we can convey our spiritual connotation to the west through some traditional stories and some contemporary stories. In the process of imparting knowledge, we should not only cultivate students’ ability of listening, speaking, reading, writing and translating, but more importantly, let students know the cultural background of the two countries, so that students can better communicate across cultures and become disseminators of Chinese culture. Teachers encourage learners to know more about China culture, help students build up cultural self-confidence and remove barriers to communication between different countries, thus contributing to the development of the two countries.

Value shaping. Everyone in China is deeply influenced by Chinese excellent traditional culture in the process of growth and study. In the hearts of every China people, there is a broad value consensus and common value pursuit, that is, socialist core values. This is our action guide and value core, and it is our ideological engine to realize the great rejuvenation dream of the Chinese nation. With the continuous progress of the times, our country has different development connotations in each period. In today’s era, socialist core values are more conducive to social development and can encourage people to develop better. We should combine the requirements of the times and vigorously carry forward socialist core values. Foreign language teaching plays an important strategic role in cultivating and practicing socialist core values. In our foreign language class, we should also establish students’ core values, integrate socialist core values with Chinese traditional culture, and tell stories that belong to our China in the process of teaching foreign languages.

Ability training. The first thing we should do is to improve the translation ability of foreign language talents. A foreign language is the best medium to tell a good story about China and convey the good voice of China. Communication is not only a form of spreading cultural pictures, but also a factory of cultural production. Telling a good story is not a one-way output, but an exchange between the two sides. The narrator tells a good story about China, and the listener can understand the connotation behind the story. This requires students to have the ability of cross-cultural communication. Can tell the good story of China in a way that is easier for international audiences to understand. When translating language expressions with China characteristics, we should learn to use terms that are in line with China’s national conditions. Foreign language students need to systematically learn cross-cultural knowledge, make reasonable translation based on cultural background, cultivate their cross-cultural literacy, and truly spread Chinese excellent traditional culture in cross-cultural context. Secondly, it is necessary to cultivate students’ ability to select and disseminate China cultural translation materials. Chinese culture has a long history and is profound, and there are many good stories to tell. So what kind of story to choose and how to teach it is a very challenging problem. Cultural content in translation selection is the main content we want to spread abroad. So how do we choose the right materials in the vast sea of literature? First of all, we should preserve the characteristics of China culture and select materials that can represent China culture. Chinese culture has traditional core values. Such as benevolence, righteousness, courtesy, wisdom and faithfulness, these China cultures are fundamentally different from other western cultures.China’s ancient philosophy and wisdom are also worthy of our consideration, which is also one of our very good materials. Therefore, when selecting materials for translation, the first thing we should do is that any material selection should not be divorced from China’s traditional core values, and we should choose a good story that best represents China’s characteristics and has the significance of external communication. Finally, it is necessary to improve the oral interaction ability of foreign language majors. To spread Chinese excellent traditional culture under the cross-cultural background, we must learn to use reasonable international expressions. Compared with one-way communication such as media and newspapers, personal cultural communication involves two-way communication between the narrator and the listener. Therefore, it is particularly important to improve students’ oral English expression ability, and good oral English expression can improve the effect of foreign communication of Chinese excellent traditional culture. Teachers should be good at stimulating students’ interest in speaking foreign languages, encouraging students to find opportunities to speak foreign languages, praising students’ progress in time and improving their self-confidence. Cultivate students’ awareness of foreign language culture, introduce students to the customs and humanistic environment of foreign societies, and create a good contextual foundation for students.

One of the carriers of cultural communication-Confucius Institute. Confucius Institute is the most representative China language and culture promotion organization that tells the story of China to the world. Under the new period and background, China is constantly glowing with new vitality. As an important way to export culture to the outside world, Confucius Institute shoulders great responsibilities and missions. As one of the important channels of cultural exchange, the Confucius Institute must first ensure that it has a good brand influence and a high external reputation. Only in this way can we increase the sense of identity and confidence of foreign society in Confucius Institute. The Confucius Institute can hold a series of activities such as "Chinese Bridge". During the activities, the Confucius Institute can invite local teachers and students to visit China and hold a variety of cultural activities, such as experiencing local characteristics and holding a Chinese Bridge Cup competition to attract more students to learn Chinese. At the same time, the "New Sinology Program" can be held to attract young talents from various countries to study in China, so that they can study for doctoral degrees in humanities and social sciences in China, and study Sinology from the perspective of foreigners, so that they can go deep into their lives, feel China and appreciate the charm of China culture, so as to promote China culture and enhance the international status of China culture. Confucius Institute should have its own courses with China characteristics, and introduce courses with local characteristics according to local conditions and the actual conditions of different countries and regions. According to a survey, most people come to the Confucius Institute for the purpose of learning the Chinese language and understanding the history and culture of China. And learning the Chinese language,Some people want to learn spoken Chinese well and strengthen their daily communication with China people. Others are full of love for China’s calligraphy, and their main purpose is to learn China’s Chinese characters and culture. Therefore, we can carry out targeted teaching, mainly focusing on teaching the basic knowledge of Chinese, supplemented by oral courses, but some cultural courses with China characteristics can be mixed with them, and the knowledge of China history should be combined to make the courses more lively and interesting. Let German Chinese lovers learn the cultural knowledge they want to learn according to their own needs.

At present, the Confucius Institute has a good momentum of development abroad. In order to gain a foothold overseas in the future, localized development will be the best choice. In order to train more high-quality native Chinese teachers, the Confucius Institute can set up a special training fund to allow outstanding German native teachers and outstanding graduates who are willing to teach Chinese in the future to study in China. Set up special courses for them, improve their Chinese level and Chinese teaching ability, and train them to grow into excellent Chinese teachers in a short time. At the same time, the Confucius Institute can also carry out a cooperative school-running plan, fully tap the local German teacher resources, carry out targeted training, conduct small-scale high-intensity guidance, purposefully improve the Chinese language ability and teaching level of local German teaching resources, select experienced professional Chinese teachers from China, and train more German-speaking Chinese teachers through one-on-one assistance, so as to steadily promote the rapid development of the Confucius Institute in Germany. In the concrete implementation, we should also create a positive image of Confucius Institute in the mainstream media. We should pay attention to building a network platform in German local and neighboring countries, provide exchange services for local China cultural lovers, provide updated information on a regular basis, and realize the sharing of network resources. Through the network platform, we can strengthen the organization and management of Confucius Institute students, and provide characteristic online courses and study plans for Chinese learners in Germany, imitating the domestic learning model, so as to facilitate learners to choose their studies freely according to their hobbies and freely arranged time. Most importantly,We must strengthen cooperation with German local media, make positive reports on Confucius Institute with the help of local media, try our best to establish a good brand image of Confucius Institute, and strive to improve the brand competitiveness of Confucius Institute.

To sum up, the 5,000-year-old traditional culture is our cultural heritage, and the progress brought about by the reform and opening up is the foundation of our confidence. Concepts such as "the belt and road initiative" initiative and Community of Shared Future for Mankind have provided excellent conditions for us to develop Socialism with Chinese characteristics culture. Informatization and globalization are the development trends in today’s world, which puts new demands on the positioning of Confucius Institutes. Confucius Institutes should not only show their mission in combination with the current trends, but also shoulder the role of cultural diplomacy. They should not only position themselves as Chinese teaching and cultural communication institutions, but also consciously play their role in cultural diplomacy. With the continuous strengthening of China’s national strength, it is unstoppable for culture to go abroad. Telling the story of China well and making China’s voice resound through the world means that China’s international status is constantly strengthening. However, if we want to tell the story of China well, we need to dig out the good stories in China culture that can resonate with the world. At the same time, we should set up an excellent team with international vision and cross-cultural communication, deepen international cooperation with an international vision, strengthen research on the international market, optimize communication strategies, and spread the excellent traditional socialist culture with China characteristics to every corner of the world.

(Author: Dong Kun, lecturer of bohai university Foreign Studies University, doctoral student of European Civilization Institute of Tianjin Normal University; This paper is the research achievement of Hebei Social Science Fund Project [No.:HB21SL002]. )

Source: Guangming Net