Yuan Renguo, Chairman of Maotai Group： Integrating Internet thinking and big data into enterprise production.
Cctv news (Reporter Liu Ying) On May 25th, China E-commerce Innovation and Development Summit opened in Guiyang. Yuan Renguo, chairman of China Kweichow Moutai Distillery Co., Ltd., delivered a speech at the opening ceremony. He said that integrating Internet thinking and big data into corporate strategy and production and operation, using 3-mdash; Five years to build big data Maotai, strengthen the seamless connection with consumers, and form a global big data platform such as manufacturing, trading and interactive industry chain and diversified expansion of Maotai, so that Maotai’s high-quality data can continue to be the most important data assets of the enterprise and continuously improve its core competitiveness, industrial competitiveness, brand influence and market share.
The following is the full text of Yuan Renguo’s speech:
Dear Governor Sun, distinguished leaders, distinguished guests, ladies and gentlemen, friends. As a leading enterprise in Guizhou Province and liquor industry, Maotai Group is honored to discuss the development of big data with industry leaders, experts, scholars and elites from the global big data field.
Big data has brought changes to the manufacturing industry as much as the invention of steam engines and electricity has promoted the industrial revolution. In recent years, General Secretary of the Supreme Leader and Premier Li Keqiang have repeatedly given clear instructions on the implementation of the big data strategy and the internet plus Action Plan. The Guizhou Provincial Party Committee and the provincial government attached great importance to big data and made a decision to promote the strategic action of big data in the "Thirteenth Five-Year Plan". Big data has opened a brand-new era. Artificial intelligence, virtual reality technology, augmented reality technology, mixed reality technology, unmanned controllers and new sensors are on the rise. Everyone has a terminal, things can be sensed, and the Internet can be accessed everywhere. In real time, under the general trend of connected everything, data has become a valuable resource asset and production factor. The connection between Maotai and global consumers has increased the connection of big data on the basis of traditional connections, achieving zero distance from the world.
Maotai’s craft is one of the living fossils of China’s manufacturing industry, and it is the representative of China’s traditional craftsman spirit. At present, world-renowned wine companies are carrying out big data reform, intelligent production, and informationization of the whole industry chain. Maotai deeply integrates big data, the Internet and the craftsman spirit, and leads Maotai’s innovative development with the big data revolution. First of all, Maotai built an Internet of Things cloud business platform to realize the data traceability of the whole industry chain. Maotai built the first comprehensive category trading platform integrating grassroots B2B2C, industrial financial services, collection and auction in the domestic liquor industry, and the trend of each bottle of Moutai can be quickly merged into the most valuable information of the company, which constitutes the big data of the whole industry chain of the company. At the same time, consumers can also know the production and sales links of each bottle of Moutai in their hands through the quality traceability system. We will interact with online and offline, actively and flexibly consume experiences and personalized needs.
This year, Maotai used Internet technology to establish an information system for brewing production technology, from brewing to smart brewing. A bottle of Moutai has to go through 30 supply and demand and 165 technological links, and it will take at least five years. In the window of traditional enterprises facing the discovery and utilization of new growth drivers, under the background of Global Industry 4.0, Maotai has established an information system for collecting, counting and feeding back brewing production data.
We will further promote the revolution and innovation of big data, better serve the global consumers from the traditional space to the Internet space, and extend the real-time interaction between service consumers and global consumers, and integrate Internet thinking and big data into corporate strategy and production and operation, using 3— Five years to build big data Maotai, strengthen the seamless connection with consumers, and form a global big data platform such as manufacturing, trading, interactive whole industry chain and diversified expansion of Maotai, so that Maotai’s high-quality data can continue to be the most important data assets of the enterprise and continuously improve its core competitiveness, industrial competitiveness, brand influence and market share. Data creates value, innovation drives the future, and the integration of knowledge and practice in Guiyang is the birthplace of philosophical thought. To make the flower of dreams bear the fruit of career, it depends on promoting knowledge with knowledge and promoting knowledge with action. Breaking can promote vitality, and innovation can promote the future. In 1995, Maotai left a much-told story in Panama. Because of breaking and innovation, Maotai has become a world-famous brand with the largest sales volume and the strongest leading ability in the world.
Finally, welcome all of you to visit Maotai. You can appreciate the mellow taste of Maotai. Thank you!