AI is coming, and "intelligence" has robbed the "artificial" job?

  Screenshot of AI paintings displayed by Midjourney official website.

  Screenshot of AI paintings displayed by Stable Diffusion official website.

  Screenshot of the result of searching "Thomas Kinkade" in this database. These image data are used to train Stable Diffusion.

  terrified

  Fear is sudden. In the past year, He Ran, a freelance illustrator, watched the progress of AI again and again, and the speed surprised her. Judging from the works drawn by AI, it has basically reached the level of an intermediate professional designer or illustrator. She studied painting for seven years at school, and worked as an illustrator for five years after graduation, which is only intermediate.

  "If there are companies with art needs and employees who can operate AI (painting), 90% of the artists can be laid off." He Ran said, "At first, we all thought that it would replace the bottom labor force first, to liberate physical (labor) things." Zheng Chujia, the founder of a design company in Shenzhen, told reporters that the emergence of AI painting tools prompted his company to optimize 20% of its employees. "As long as we can use it, it can basically replace most of our painters."

  Originally, many people thought that the art field was difficult to be eroded by AI, but it was one of the earliest areas that suffered from AI impact.

  It once painted a cat in 2012. A picture that seems to be full of mosaics can only vaguely see the outline of the cat’s eyes, nose, ears and face. By the beginning of 2021, the DALL-E1 model released by OpenAI company imitated Monet’s style to draw a fox, and the fox’s head could barely be recognized in a grass.

  In 2022, the AI painting models DALL-E2, Midjourney and Stable Diffusion came out one after another. Ordinary people who don’t master painting skills can also input keywords and direct their creation. This is considered "revolutionary". That year, it was called "AIGC (Generative Artificial Intelligence — — Reporter’s note) The first year ".

  Jason Allen, an American game designer, was invited to participate in the use test of Midjourney that summer, and then he became fascinated by it. "I can’t believe what I saw," he said in an interview with The New York Times. "I think it was inspired by the devil, as if some extraordinary force was involved."

  In August, with the help of the oil painting "Space Opera House" created by Midjourney, he won the gold medal of "Digital Art" in the art competition of Colorado Expo. This caused an uproar in the industry, but the work was created after more than 900 iterations. At that time, ChatGPT had not yet come out, and AI had emerged in the painting world.

  It was only during that time that AI painting was still a little immature. Through the paintings drawn by it, many characters have blurred faces and can’t find their eyes, and some have six or seven fingers on their hands; Let it draw girls to eat noodles, it draws girls to grab noodles and stuff them in their mouths, and chopsticks are gone; The "fallen pedestrian" was twisted into an incredible posture by it, and his arm was also dropped.

  Last year, He Ran also tried to use those AI painting tools. Although it was able to draw beautiful works at that time, for people in the industry, "the business demand of what (it) made was very low" and "it didn’t help much at work".

  Some painters even think that it is not intelligent, but somewhat retarded and ridiculous. It is ironic that it is a tailor and a brainless tool, and that its works are soulless, illogical, patchwork and not real art.

  "What you draw is just like a monster." Zheng Chujia said that his first attempt at AI painting had a poor experience. Most of the time, he could only "pick the tall among the short". At that time, company designers only used it to find inspiration, not directly used to generate works.

  In December, 2022, a painter who has been in business for more than 10 years also told the media that AI painting is not perfect and has not yet posed an obvious threat to practitioners. Soon, however, some painters became nervous — — The evolving AI began to smash their jobs.

  Zheng Chujia noticed that in January this year, many AI painting tutorials appeared abroad. He tried to let designers learn them and found them more and more useful. He remembers that a plane model of a game character was made with AI at that time, and it was completed in an hour or two. "If it is us, it may take more than a week or even half a month to finish."

  He began to feel a little scared, and a group of people in the whole industry might face unemployment.

  In January, He Ran, a freelance illustrator, learned that an Internet company had run through AI mapping. "The new works produced by AI only need to be modified a little manually." By February, the commercialization of AI painting had impacted her livelihood.

  She has a project, which is to outsource a certain game. She needs to design 60 startup pages of games in different cities for Party A, and originally planned to make one page a week. A week later, the second picture was only halfway drawn. Party A gave feedback that "the company ran through AI", and she only needed to do fine-tuning on the picture generated by AI, but the cost plummeted, from two to three thousand yuan to three or five hundred yuan.

  He Ran found that there were still mistakes in the drawings generated by AI at that time. Sometimes the bridges and towers it drew had problems such as structure and perspective, and sometimes something was strangely produced somewhere that was not needed. She needed to spend a lot of energy to revise them repeatedly.

  "It should be Midjourney4.0 in February, and now it has been upgraded to 5.0." He Ran told reporters, "There are very few things that should be repaired in 5.0. It has evolved again. "

  This time, the problem that painters often joke about "AI can’t draw hands" has been solved. The animals it draws are fine, and the portraits it draws are almost the same as those taken in photos, which is enough to confuse the real with the fake. A picture of "China Couples" generated by Midjourney5.0 caused a heated discussion. Many netizens thought it was a real photo, not an AI drawing.

  In Guangzhou, a game outsourcing company began to lay off employees in January, and so far it has laid off more than 20 original painters in four batches.

  "The original painters eliminated by our company are basically junior and intermediate, and the senior original painters are basically left behind." Chen Hua, the company’s special effects technical director, told the reporter of Zhongqing Daily and Zhongqing.com, "To be honest, it’s a bit cruel."

  Originally, the most time-consuming step in creating a painting is the process that the original painter conceived and created the first draft. Chen Hua said that after using AI, the work efficiency of the original painter has been greatly improved. Nowadays, judging from the AI painting tools purchased by the company, it only needs to input instructions, and it can generate 40 to 60 schemes for painters to choose from, and the painter’s main job is to screen and modify the works.

  "The work of revision requires senior original painters, and the primary and intermediate original painters will be weaker in revision." Chen Hua said, "They (the laid-off people) will want the reason that (the market) demand is not enough, and his ability is not enough. AI can really replace his job."

  In the latest recruitment of this company, more positions are reserved for special effects artists who have not been impacted by AI, and only a small number of senior original painters are recruited. In the past few months, this company has only recruited two senior original painters. These two original painters used to work in a big factory. As for the reason for being laid off, one of them didn’t want to mention it, and the other said that it was squeezed out after the project used AI.

  "It (AI) is a factor of acceleration, which accelerates our structural optimization." Zheng Chujia told reporters that the company once optimized the staff last year, reducing the number of team designers from more than 100 to more than 50. This year, the company’s design team has optimized 20%, and he plans to continue to optimize 40% in the future.

  He is aware of the anxiety that designers in the company may be optimized. "We can only actively embrace this technology and make ourselves as valuable as possible to the whole company. If this person’s thinking is too conservative, it is easy to be optimized. "

  confused

  In foreign countries, unemployment related to AI has also appeared. In June, the report data of Challenger, Gray & Christmas, an American company that provides re-employment services for retirees, showed that AI caused 3,900 people to lose their jobs in the United States in May, accounting for about 5% of the total number of layoffs in May.

  AI has made some people unemployed, but it has also created some new jobs. On the recruitment website, there are new positions such as AI retoucher, AI draftsman, AI original painter and AI illustrator. However, at present, there is no data to show whether AI has caused more unemployment or created more jobs.

  Many illustrators around He Ran are unwilling to retouch AI. In her view, compared with the original painting, the compensation for AI retouching is only one-fifth of the original in the same time, and there is no sense of accomplishment. Before, she finished painting a work, although the price was not high, but the work was her own. "But like this (AI painting), you can’t get it at all, saying it’s your work."

  During this time, she often felt confused and confused, and once she didn’t know what to do in the future. The demand for outsourcing is decreasing, even the demand for posters by e-commerce companies is decreasing, the overall business volume has decreased by 50%, the unit price of orders has been lowered by the market, and the overall income has nearly halved.

  More than 70% of her income originally came from the game outsourcing business, but now she is forced to transform and operate new business on the Internet, trying to find more personal design needs of smaller people.

  In the past two months, she felt a little stressed, and her monthly income dropped from 20,000 to 30,000 yuan to about 10,000 yuan. "For the time being, it has little impact (on daily life) because there is still some savings, but it will definitely not work in the long run." He Ran said, "Based on reality, houses, water and electricity, eating and drinking Lazar, and raising kittens are all money."

  One of her friends is a 3-D animator, which has not been affected by AI. Recently, there has been a surge in single volume. "He said, why don’t I study 3D? He gave me his list, but I don’t really want to. I know that thing makes money, but I don’t want to do it. "

  "People who have been painting for several years actually do it because they like it." She said, "If you don’t make money like this now, it’s useless to like it again." She is not sure whether she wants to continue to develop in the industry. "It’s especially sad that people like us who have been abandoned by the industry are stuck in the middle and can’t get on."

  Unlike painters, those companies of Party A and outsourcing companies are not confused about AI.

  As the person in charge of a company, Zheng Chujia thinks very realistically. His first thought is how to deal with the impact. "If your company does not actively embrace AI, the overall development may be affected, or it will soon be eliminated by peers." Zheng Chujia said.

  Soon, he established the "AI Exploration Alliance" within the company to explore the application mode of AI, and began to explore how to integrate resources and technical tools, introduced the popular AI painting tools Stable Diffusion and Midjourney, and then conducted AI technical training. He compared AI technology to Jenny machine. "Its appearance is a subversive efficiency improvement tool." Introducing AI can improve his production efficiency by 40%-60%.

  Since the company’s main expenditure is manpower expenditure, despite the recent loss of original design customers and the reduction of orders by 30% to 40%, the overall efficiency of the company has increased by 20% to 30% after the layoffs. Nowadays, the company has been equipped with a special AI retoucher. In the future recruitment, he is more interested in people who can embrace new technologies.

  "Now, the commercial use of AI is very common." Chen Hua said that some Internet companies already have teams that specialize in researching and using AI to create. "It can save a lot of money." Now, after Party A’s company started to use AI, the game outsourcing company where Chen Hua works can’t meet the demand of the original painting, but in the past six months, the team AI painting technology and industrial chain have become more mature.

  Although AI has not threatened Chen Hua’s job, he is still scared of the current era. "Technology is progressing a little too fast." He is worried that AI will continue to evolve in the future and "replace other positions in art". By that time, happy artistic creation will become monotonous technical creation.

  He has a friend from the Academy of Fine Arts who doesn’t like AI painting very much and thinks that "it is destroying the ecology of this industry". When they discussed this topic, the other party felt that it was a tool without thinking. In just 10 minutes, it replaced a person’s painting experience for more than 10 years. "Do you think this is reasonable?"

  "I feel unreasonable, too, but what can I do for me?" Chen Hua said, "I can’t act like it too much, and I can’t act like it too much."

  "This kind of thing is the company’s demand. In fact, it has little to do with its own wishes. The company still focuses on economic benefits." Chen Hua told reporters, "After all, you are a migrant worker. Even if there is a contradiction (in my heart), there is no way. "

  boycott

  After AI hit the painting world, it was popular and resisted almost at the same time.

  Some painters claim on the internet that AI painting is based on the feeding training of a large number of picture data, which may contain copyrighted pictures, but they did not get the corresponding copyright when training AI models. This training method was satirized by painters as "an alchemist without copyright" and was openly opposed by many painters.

  "It’s equivalent to embezzlement. He uses our paintings to produce (commercial) value, but he won’t tell you or let you authorize it, and there is no profit sharing." He Ran said, "We get paid by copyright." This situation has also caused great controversy abroad, which is usually considered to involve moral and legal issues.

  In order to find out which pictures are used to train AI painting models, Andy Baio, an American technical expert, and Simon Willison, his friend as an AI researcher, have captured more than 12 million image data used to train Stable Diffusion.

  After indexing these data, they found that about 47% of the pictures came from 100 domains, including more than 1 million pictures from Pinterest, a photo sharing website. Other image data sources include WordPress, Flickr, 500px, Getty Images and Fine Art America.

  There are also many artists’ works in the database. Of the top 25 artists, only three are still alive, among which the artist with the highest frequency is Thomas Kinkade, an American painter, whose 9,268 images are in the data set, but he died in 2012.

  Someone found five of his paintings in the database and asked Andy Beo if there was any way to get them deleted. Andy Beo said: "As far as I know, there is no way to delete images from training data or make models forget what they have learned."

  Andy Beo himself is also very ambivalent about the use of such emerging technologies. "Its ability makes people feel like they can summon magic, but it has caused many moral problems and it is difficult to track them." He said.

  Before the potential moral and legal problems caused by AI copyright disputes have been solved, some art communities and photo agencies began to ban the emergence of AI-generated works. Getty Images has publicly stated that it is forbidden to sell AI works generated by using Stable Diffusion through its services. There are also some organizations that allow AI to generate works, but it is necessary to indicate that the works are generated by AI.

  One day in December 2022, the homepage of the famous art website Art Station was occupied by pictures with the logo of "NO AI". In March of this year, there was also a wave of "boycotting AI" in China. Some painters publicly stated on social platforms that my works are forbidden to be fed to AI.

  Jason Allen said in an interview with The New York Times that he sympathized with artists who were afraid that AI would make them lose their jobs, but their anger should not be directed at individuals who used AI painting tools to create art, but at companies that chose to replace human artists with AI.

  Not long ago, a friend of Zheng Chujia also put on the head of "NO AI", but in his view, the boycott of AI is mainly due to copyright, not the boycott of this technology. "This (technology) is definitely unstoppable."

  He is also worried about the copyright of AI painting, but the copyright he refers to is that when his company explores a new painting style, once it is taken by others to feed AI, "our style will instantly become popular".

  Abroad, Paizo, a veteran game publisher, said in March that they would update the contract to make it mandatory that any submitted works must be created by human beings, and artistic works and words generated by artificial intelligence are not popular in their games.

  The publisher also claimed that "as long as the moral and legal environment surrounding these procedures remains vague, we are unwilling to associate our brand with this technology in any way."

  Chen Hua feels that this is a company with backbone, and it is good for the industry environment to want to contribute to this industry. "But if you want my boss to do this, it will definitely not work." Chen Hua said. He Ran sometimes feels ambivalent. She is very resistant to AI’s "stealing" those image data for training models, but she has to face the reality that her income drops sharply under the impact of AI.

  "History shows that new technologies can bring huge benefits to our economy, but they are not painless for some people and communities. The overall impact will largely depend on social systems and policies. " Hong Pingfan, director of the United Nations Department of Economic and Social Affairs, said when talking about AI.

  Zheng Chujia feels that in the future, the government may need to vigorously support AI-related training and incorporate relevant courses into the student training plan of colleges and universities. He is also worried that after the impact of AI, junior designers will find it difficult to receive orders and projects, and their ability will not be exercised, resulting in the loss of new people in the industry, and there may be a "talent gap" in the next 5-10 years.

  In his view, AI does replace a lot of manpower, but we can’t ignore the cultivation of people’s basic ability and creativity. "Otherwise, when it is made, he can’t judge (good or bad), which is also a terrible problem." Chen Hua also felt that in the past six months, company designers have become more and more dependent on AI painting tools. "His personal creativity has indeed declined."

  Recently, He Ran has stopped resisting AI as she did not long ago. She is planning to learn how to use AI to assist her painting.

  "Last month was very resistant because it broke my financial path." He Ran said, "But I realized this month that you can’t resist it. You have to use it as soon as possible."

  (At the request of the interviewee, He Ran and Chen Hua are pseudonyms)

  Zhongqingbao Zhongqingwang reporter Li Qiang Source: China Youth Daily

[CCTV Review] Where does the real-name report of car violations come from? Is it reasonable and legal?

  CCTV News:Outside a hospital, vehicles are parked on both sides of the road, and there is only one lane in the middle of the road that is not wide. Near a school, vehicles waiting for children occupy two lanes in the same direction, and other vehicles can only bypass them to drive normally … …

△ Wuhan City’s vehicle illegal parking in August. The picture is from Ping An Wuhan

  I believe many people have experienced similar scenes. In order to manage illegal parking, many cities have carried out special rectification of illegal parking of motor vehicles. The Wuhan Traffic Management Bureau recently released,From now until December 31st, there will be a reward for reporting illegal parking on roads in the central city of the city, with a maximum reward of 5,000 yuan.

  Award criteria:

  According to the circular, the traffic control department will conduct monthly statistical ranking on the number of effective illegal parking reports to the public, and give classified rewards to the top 150.

  Number of top 10 and effective reportsMore than 600Per person5,000 yuanReward

  Number of effective reports ranked 11th to 50th.More than 400Per person2000 yuanReward

  Number of effective reports ranked from 51 to 150Over 200 casesPer person1000 yuanGive a reward.

  Informants need real-name authentication.

  Informants need real-name authentication, and the photos provided (three photos that meet the requirements)., should be able to clearly display the illegal vehicle type, license plate number, appearance characteristics, illegal behavior, illegal location, illegal time and other effective information.For the same illegal act reported by many people, the first whistleblower will be rewarded according to the time sequence of reporting registration.

  Not only Wuhan, but also some cities have launched a reward report on traffic violations before. 

  Shenzhen:

  Shenzhen traffic police issued a report bonus of 1.36 million yuan in two years.

  In December 2013, the Shenzhen Traffic Police officially launched a prize-winning report on road traffic violations in the city. As of December 2015,A total of 35,630 reports of various traffic violations were received, and bonuses of 1.36 million yuan were issued. 

  General violations are included in the scope of reward reporting.

  Shenzhen traffic police recently said that they decided to include general illegal acts in the scope of reward reporting.100 yuan will be rewarded for reporting traffic accidents or traffic jams caused by illegal parking.

  Hangzhou

  The highest reward 100 yuan does not include violations.

  In March 2016, Hangzhou Traffic Police launched a reward mechanism for reporting key traffic violations and clues. Mainly aimed at 18 kinds of dynamic and hidden traffic violations in three categories, The highest reward is 100 yuan.. It should be noted that the scope of the trial reward report is the road within the main urban area of Hangzhou. At the same time,18 kinds of illegal acts do not include violations.

△ Hangzhou tries to report traffic violations with prizes. Citizens can be electronic policemen themselves.

  How effective is the "reward report"?

  Wuhan: Only 40 of the 1,800 photos and video traffic violation reports passed the preliminary examination.

  Since August 15th, Wuhan has reported four types of traffic violations with prizes. By the beginning of September,The citizens submitted 1839 pictures and videos reflecting four types of traffic violations. After preliminary examination, only 40 reports were "qualified".Most of them lack the elements needed for punishment.

  Will the reward for reporting traffic violations make the chaos of illegal parking better? Is it a perfect solution to report illegal parking with real name? Where does the reward for reporting come from? Is it reasonable and legal? Is there any legal risk?

Cctv review

  For a long time, illegal parking is a difficult problem in the management of many cities in China. According to official data, the number of private cars in China reached 86.5 million in 2012.There are 20 cars per 100 families.It has become an "automobile society" in the sense of international standards. However, the rapid growth of private cars has also brought serious congestion, disorderly parking and other quite headache problems. If we want to solve the problem, we really need to "enlarge the trick".

  There can be prizes for reporting, so you should use them with caution.

  In daily management, the traffic police departments in many cities are faced with the problem of insufficient manpower.Wuhan adopts the method of mobilizing the masses, so that every citizen can become a supervisor of civilized parking and a whistleblower of illegal parking, which can not only assist the police in law enforcement, but also give play to the spirit of urban ownership of the general public. In fact, some violations also hinder the normal life of many citizens, and it is reasonable to report them.

  From this perspective, reporting traffic violations is conducive to people’s participation in law enforcement. There can be, butOnce the report is involved with the "prize", it will increase the utilitarian color and easily lead to new problems.. Reward reporting is a double-edged sword and should be used with caution.

  First of all, according to the rules of Wuhan, the traffic control department will give classified rewards to the top 150 people who report illegal parking with real names, whichWhether the implementation will lead to a large number of people complaining and reporting in the first few days of each month, and the rest of the time will make the public lack the motivation to report.

  In addition, members of the public are encouraged to report crimes in order to assist law enforcement. However, in the process of reporting, each whistleblower also needs to provide corresponding photos and evidence.For such reporting materials, it is also necessary to arrange manpower for verification and verification, so that the punishment is justified.This also brings new manpower demand and work pressure. Whether the cost of law enforcement has dropped is unknown.

  More importantly, rewarding citizens for reporting will inevitably breed "reporting professionals".If the reward report is abused, the whistleblower will bet all his money on the prize, and the result may lead to the prevalence of "fishing".There have been cases where a professional photographer deliberately violated the rules, and on the difference between reporting bonuses and simple violations, he started an illegal farce of "one willing to fight and one willing to suffer" to deceive the traffic control department.This kind of behavior undermines the due process of law enforcement and distorts the original intention of law enforcement. In addition, the problems brought by professional counterfeiting are also a lesson from the past.

  Encourage the reporting of traffic violations and prevent legal risks.

  The law cannot be done without authorization. In a modern society ruled by law, any force participating in social governance must take legitimacy as the basic premise.According to Article 47 of the Procedures for Handling Administrative Cases by Public Security Organs: "Public security organs shall promptly accept cases of reporting, accusing, reporting, being turned over by the masses or surrendering illegal suspects, and cases transferred by other administrative departments and judicial organs … …” .Informants subjectively report illegal acts and objectively provide the illegal information to law enforcement agencies. If it is not used for other purposes and is not disseminated in public media,Even if the reported person is punished by law enforcement agencies for the relevant reporting clues, it does not constitute infringement in the sense of civil law.

  But in reality, the introduction of every policy will have certain risks. In the process of reporting traffic violations, people face some legal risks.For example, will it cause information leakage (there are countless problems of personal information leakage now), will there be informants using mobile phones to shoot evidence while driving, or will they be in danger when shooting evidence, and so on.This requires law enforcement agencies to design in advance when formulating policies.

△ data map

  Bonus distribution should be open, objective and fair.

  Once the issue of bonus payment is involved, utilitarian chips are added. Where does the money to reward the people come from? How to distribute it?For example, who was rewarded for reporting what kind of violations? All these should be done.Information is open, objective and fair, and black-box operation is prevented.Moreover, in this process, how to protect the information of the whistleblower and how to effectively protect the whistleblower’s information while making it public need to be carefully arranged.Practically there are laws to follow and rules to follow.

  In addition, what is the effect of the reward-reporting measures? The masses took a lot of photos to report traffic violations, but what was the adoption rate? Can it effectively alleviate road traffic problems? These problems are worth thinking about.If, after the report, the violation of the regulations does not improve, but the resulting fines increase, this may cause the public to question the real purpose of this move.After all, there is basically no public account of where a large number of traffic violation fines go every year.

  Traffic management is a big project, which also includes the management of static traffic. It is of course necessary to punish illegal parking effectively, but at the same time, it should be effectively diverted. How to make a better plan, how to increase the effective supply of parking spaces, and whether the use efficiency of parking spaces can be gradually improved are all related to the effect of our control of parking and misplacing.Reward reporting is not a normal law enforcement, and a society ruled by law needs normal law enforcement. It is expected that a series of combination boxing will be introduced, supplemented by rigid punishment and law enforcement, and the phenomenon of parking will finally be effectively controlled.

  Wen Yi, a special contributor to CCTV commentary, Lin Zhi.

  Yue Shenshan, an expert on legal issues

Internet use for minors: from entertainment to entertaining.

  On February 27th, 2023, the Central Committee of the Communist Party of China and the State Council issued the Overall Layout Plan of Digital China Construction (hereinafter referred to as "the Plan"). The Plan points out that speeding up the construction of digital China is of great significance and far-reaching influence on building a socialist modern country and promoting the great rejuvenation of the Chinese nation in an all-round way. The Plan also points out that it is necessary to strengthen the supply of high-quality online cultural products, guide various platforms and netizens to create and produce positive, healthy and upward-oriented online cultural products, and further promote the digital development of culture and implement the national cultural digital strategy. Teenagers are the vanguard force to realize the great rejuvenation of the Chinese nation, the new force to achieve the goal of the second century and build a socialist modern power, and they can’t be absent from the overall layout of the construction of digital China. It is one of the core essentials of the construction of digital China to let minors enjoy the universal and convenient digital culture and get high-quality development in the digital society.

  According to the "Research Report on Internet Use of Minors in China in 2021" (hereinafter referred to as "Report") issued by the Central Rights and Interests Department of the Communist Youth League and China Internet Information Center, the top five online use behaviors of minors are online learning (88.9%), listening to music (63.0%), playing games (62.3%) and chatting (53.4%). It can be seen that minors mainly use the Internet for learning and entertainment, especially through the Internet. According to the report, nearly 40% of minors learn extracurricular knowledge through the internet, and more than 70% think that the internet is helpful for learning. This shows that the internet use of minors is gradually changing from "toys" to "tools" and from entertainment to knowledge.

  Karl Mannheim, a German sociologist, believes that knowledge is characterized by openness and mobility in the process of modern society. The knowledge of short video platform broke the knowledge barrier, changed the linear and self-contained characteristics in the past, and showed the characteristics of networking and knowledge sharing. Through the reorganization and transformation of knowledge, it creates a learning space and platform with diverse contents and rich forms for people, which makes the boundary of knowledge learning in the digital age more extended and integrated, and serves the minors and provides them with an important channel to broaden their horizons and increase their knowledge. The short video is visual, scene-oriented and practical, which is more in line with the cognitive law of minors. Therefore, the Report also shows that nearly half of minors study through short video platforms. Among them, 34.0% are primary school students, 61.8% are junior high school students, 65.1% are senior high school students and 64.7% are secondary vocational school students. It can be seen that the proportion of minors over 12 years old who are exposed to short videos is higher. Minors watch short videos of learning knowledge such as exam counseling and classroom knowledge, accounting for nearly 40%, and watch short videos of interest knowledge such as piano, chess, calligraphy and painting, historical geography, sports and dance, and watch short videos of leisure knowledge such as tourism and food, accounting for nearly half. Moreover, short video platforms such as Tik Tok have also become the main channels for minors to expand their cognition.

  Facing the brand-new learning style of minors in the digital age, how to use short videos scientifically and reasonably has become a new topic for family rearing and school education in the digital age. Some parents worry that their children are addicted to short videos, but psychological research believes that addictive behavior needs six elements: goal, feedback, progress, challenge, suspense and socialization. That is to say, users are more likely to be addicted if there are six elements in the process of using a product: having a goal, getting feedback in time, getting rewards frequently, constantly encountering new challenges, uncertain results and having social attributes. Moreover, whether it is addictive or not is closely related to the user’s living conditions, psychological conditions, interpersonal relationships and family upbringing. Although short videos have increased people’s sensory experience more comprehensively than words or pictures, they also have social and entertainment attributes, but they do not have these six elements at the same time. The shortcomings of the short video platform, which mainly transmits information, in constructing a new field of knowledge learning are mainly the homogenization of content and the diversification of value. Parents, teachers and other adults should help minors to make good use of the knowledge resources of short video platforms, so that children can enjoy high-quality digital culture through entertaining. Short video is rich in content, diverse in forms, strong in story, short and pithy, and it is more convenient to "brush the screen" in free leisure time, so it has also become people’s leisure products. In order to better transform its entertainment into education and fully integrate entertainment and education, adults need to have high digital literacy.Give more practical help and guidance to minors.

  Parents and teachers should empower minors and create a digital environment suitable for their development. At the World Digital Education Conference held in February 2023, the Ministry of Education issued "Teachers’ Digital Literacy", requiring teachers to make good use of digital education resources to guide students’ learning. Similarly, parents also urgently need to improve their digital literacy, enhance their digital thinking, digital cognition and digital skills, and make good use of the digital cultural resources of the Internet platform with their children to develop a green and intelligent lifestyle. Parents and teachers should pay special attention to the following relationships in order to make children benefit from opening books to opening screens, and from simple entertainment to entertaining:

  Balance online life and offline life. The development of the Internet has increased the inclusiveness of knowledge and brought new learning experiences and knowledge acquisition channels to children. Parents and teachers should pay special attention to guiding children to balance online life and offline life. We should not only pay attention to enriching children’s online life, so that children can live a quality digital life, but also pay attention to children’s offline leisure, social, family life and campus life, so that children can have a healthy and positive offline life, which is more conducive to children’s online life and offline practice.

  Balance entertainment and education. Knowledge in the visual and interesting packaging of short videos makes children feel more interesting and easier to learn. However, in the eyes of many parents and teachers, they always feel "unlike" learning, because in the eyes of adults, they should "learn from the sea and work hard." As the children of the Internet aborigines, it seems that fun is the last word. Parents and teachers should pay attention to balance the relationship between the two, not only to meet the needs of the network generation for learning change, so that children can gain a sense of participation and belonging in their studies, but also to increase education in entertainment, so that children will not get lost in the network in joy, thus dispelling the "heavy feeling" of learning.

  Balance short and systematic. Shortness is both an advantage and a disadvantage of short video. Short knowledge is more convenient for students to watch and more suitable for children’s short attention time. However, learning knowledge also needs to be systematized, so as to avoid "the blind touch the elephant". Parents and teachers should make good use of their advantages, and at the same time, they should consciously guide their children to build the knowledge system they need, and conduct multi-dimensional and multi-level discussions around a certain topic and a certain kind of problems, so that children can overcome the problems brought by short video learning.

  Balance child practice and child protection. The barrage, comments and live broadcast of short videos are more interactive, which is also a "double-edged sword". The advantage is that children have more opportunities to participate, think and interact when learning online, but the problem is that it may also bring risks to minors. Therefore, we should not only encourage minors to participate in more practice, but also do a good job in protecting the rights and interests of minors. In particular, parents and teachers need to enhance their awareness of child protection, improve their digital literacy and that of minors, so that every child can enjoy the fun of knowledge learning.

  Text/Sun Hongyan

  (Director, Institute of Children and Adolescents, China Youth Research Center)

A hundred years’ experience of football in China 142

Chapter one hundred and forty-two: Robert in his hometown was kicked out by the Brazilian Football Association.

After the 2014 World Cup, the Brazilian Football Association office

"Your hometown Robert, you are fired. What’s the matter with you? Twelve years ago, you performed very well. This year, your performance is so disappointing that you have humiliated our Brazilian football."

"David Genk, how did I lose the face of Brazilian football? I admit that my performance this year is a little poor, but I also led the team to complete the goal of securing four titles."

"I haven’t lost face, and my face has been thrown into the Pacific Ocean by you. I was defeated by Germany 0: 7 and the Netherlands 0: 5. You told me that I didn’t lose face, and I was so angry with you, you know?"

"These two games were accidents. It won’t happen again in the future. Don’t worry, but then again, my contract has expired anyway. It doesn’t matter."

"It doesn’t matter, haha, it’s killing me."

"Chairman Genk, what are you laughing at?"

"I tell you, your coaching career is over, hometown."

"What do you mean, make it clear?"

"I don’t know on other continents, at least in Europe and America, you can’t be the head coach of any national team, including the club team, and your home has been closed, which means you have no place in Brazil."

"What, who gave you the power, you are just the president of the Football Association?"

"President Barkson, he said to let me punish you, but he kicked you out of Brazil so that you could not coach in any team in Europe, America or even the world. I think it is the best punishment for you, Robert."

"What you said is true? I don’t believe it. "

"No, you don’t. Well, I’ll put President Barkson on the phone with you now."

After that, the phone was connected, and Barkson’s voice came: "Robert, leave Brazil now, or the consequences will be unimaginable."

"President Barkson, is it true what President Genk said?"

"Yes, it’s true, and Genk has reported it to me, and I agree with his decision to punish you."

"President Barkson, I didn’t break the law. Why confiscate my property?"

"You are not breaking the law, but it is similar to breaking the law, which is equivalent to breaking the law. Think about it, Brazil is a football kingdom and hosts the World Cup at home. As a result, you led the team to lose 12 goals in the semi-finals and the third and fourth finals, and lost the face of our country. " After that, Buckson hung up the phone.

"Did you hear that? You know, fans are scratching everywhere in China now, and many people have died. Do you think it’s your responsibility?"

"Well, I’ll leave. I’ll go. You’re too hard. As a player, I won the World Cup for my country. You didn’t mention my merits. This time, I did. You did this to me. I’m not reconciled."

"It’s because of your past contributions that your merits and demerits are at the end, or you may have to go to jail according to President Barkson’s meaning, understand?"

Robert slammed the door angrily in his hometown. Later, he found many national teams and clubs that were turned away, and he ran into a wall everywhere. He had no choice but to take a good trip and relax himself, and his chosen destination was China, an ancient oriental country.

Walking on the street in Sioux City, China, Robert of his hometown was ecstatic and shouted, "What a beautiful city. No wonder people say that there is Suzhou and Hangzhou under heaven, so it is really unnecessary to spread his name."

A number of new regulations will be implemented in July: full implementation of ID card acceptance in different places.

  Zhongxin. com, July 1 ST, a number of tax reduction and fee reduction policies were implemented, car dealers were not allowed to increase the price of cars, and the acceptance of ID cards in different places was fully implemented … … A number of new regulations will be implemented today, which will soon affect all aspects of people’s lives.

  A number of tax reduction and fee reduction policies will be implemented today.

  According to the decision of the the State Council executive meeting, a number of tax reduction and fee reduction policies will be implemented today. In terms of tax reduction, the value-added tax rate was reduced from four to three, and the 13% tax rate band was abolished, forming a three-band structure of 17%, 11% and 6%. The pilot policy of pre-tax deduction of personal income tax for commercial health insurance will be extended to the whole country, and the expenses of individuals purchasing qualified commercial health insurance products are allowed to be deducted before tax according to the maximum annual limit of 2,400 yuan.

  In terms of fee reduction, we will further clean up and standardize the deposit in the field of engineering construction, clean up and standardize the government’s non-tax revenue surcharge in the field of energy, temporarily exempt the two supervision fees of banking and insurance, and reduce the radio frequency occupation fee.

  Simplify the handling of tax administrative licensing matters

  The Announcement on Simplifying the Procedures for Handling Tax Administrative Licensing Matters will come into effect today. The "Announcement" clarifies five measures to degenerate and optimize the procedures for handling tax administrative licensing matters, including simplifying the acceptance of documents, providing agency forwarding services, simplifying application materials, realizing the appointment of consulting services, and improving the delivery methods of documents.

  81 airports opened the "military priority according to law" channel.

  The Civil Aviation Administration and the Logistics Support Department of the Central Military Commission jointly issued a notice to open the "military priority according to law" channel at 81 civil aviation airports nationwide from now on, and encouraged other airports to open as appropriate according to their own conditions, so as to provide thoughtful and efficient services for military personnel in check-in, security inspection and boarding.

  All coal mine safety production work in China will implement the new standards.

  The State Administration of Work Safety and other departments jointly issued the Notice on Vigorously Promoting the Standardization of Coal Mine Safety Production. The "Notice" puts forward a number of requirements, including organizing new standards publicity training, creating an incentive mechanism for standardization work, and coordinating and promoting standardization construction.

  Full implementation of ID card acceptance in different places.

  From now on, the Ministry of Public Security has fully implemented the "three systems" of accepting resident identity cards in different places, reporting the loss and claiming them for loss. The Ministry of Public Security pointed out that public security organs should issue resident identity cards within 60 days from the date when citizens submit the Registration Form for Acceptance of Resident Identity Cards in Different Places. In areas with inconvenient transportation, the processing time may be appropriately extended, but the extension time shall not exceed 30 days; Where conditions permit, the period of making and issuing certificates can be shortened according to the actual situation.

  Handling ordinary passports and underpaying 40 yuan.

  The National Development and Reform Commission and the Ministry of Finance issued a notice to reduce some administrative fees, which is expected to reduce the burden on enterprises and society by 2.6 billion yuan. The "Notice" stipulates that starting from today, the fees for citizens’ entry and exit documents, the cost of motor vehicle driving license, the cost of temporary entry motor vehicle number plate and driving license, the compensation fee for soil and water conservation, the actual (trial) inspection fee for pesticides, and the protection fee for integrated circuit layout design will be reduced. According to relevant standards, ordinary passports are reduced from 200 yuan to 160 yuan.

  Since July, the new regulations on automobile sales have been implemented, and it is clear that dealers are not allowed to sell cars at a higher price. The picture shows the data map. Photo by Zhang Yun, a reporter from China News Service

  Car dealers are not allowed to sell cars at a higher price.

  The Measures for the Administration of Automobile Sales promulgated by the Ministry of Commerce will be implemented today. The measures have made clear provisions and requirements for increasing the price of automobile sales, providing three-guarantee certificates, and indicating the source of accessories. It stipulates that dealers are prohibited from raising the price of cars in all forms, and dealers must clearly indicate the prices of cars and accessories, and must attach certificates with the car when picking up the car.

  According to the "Measures", it is no longer necessary for automobile brands to authorize the sale of automobiles, and two modes of authorized sales and unauthorized sales are allowed to be parallel, and new automobile sales forms such as automobile supermarkets, automobile stores and automobile e-commerce will blossom.

  Travel tax increases

  The tax ceiling for various types of vehicles has generally increased since today. The annual tax standard for large buses will be adjusted from 480 yuan to 660 yuan, for medium buses from 420 yuan to 660 yuan, for small buses from 360 yuan to 660 yuan, and for ordinary cars from 180 yuan to 360 yuan. At the same time, the tax targets have also been adjusted, and all kinds of buses that were originally tax-free will also pay taxes at the same standard as private cars.

  Strengthen the "seller’s responsibility" for securities operating institutions

  The Measures for the Administration of the Suitability of Securities and Futures Investors will be implemented from now on. The core requirement of the Measures is to strengthen the requirement of "the seller is responsible" for securities, funds and futures operating institutions, so that the operating institutions must bear the obligations stipulated by law while obtaining operating income, ensure the equality and unity of rights and obligations, effectively prevent one-sided pursuit of economic interests, and promote high-risk securities and futures products to investors with insufficient risk tolerance, resulting in damage and influence on the legitimate rights and interests of investors.

  Increase penalties for illegal acts of traditional Chinese medicine.

  The "People’s Republic of China (PRC) Chinese Medicine Law" has been implemented today, with five highlights: (1) the important position and development policy of Chinese medicine are clarified; Establish a management system that conforms to the characteristics of traditional Chinese medicine; Increase support for the cause of Chinese medicine; Adhere to both support and standardization, and strengthen the supervision of Chinese medicine; Increase penalties for illegal acts of traditional Chinese medicine.

  50,000 domestic cash transactions need to be reported.

  The Measures for the Administration of Reports on Large-value Transactions and Suspicious Transactions of Financial Institutions issued by the Central Bank will be implemented today. The Administrative Measures adjusted the RMB reporting standard for large cash transactions from "200,000 yuan" to "50,000 yuan", and the reporting standard for large cross-border transactions denominated in RMB was "200,000 yuan", and for the first time, non-bank payment institutions were included in the scope of responsibility.

  New invoice regulations: only the name of the enterprise can be filled in for office invoicing, and it cannot be reimbursed.

  According to the announcement of State Taxation Administration of The People’s Republic of China, starting from today, the purchaser must provide the corporate taxpayer identification number (i.e. "tax number") or the unified social credit code when issuing corporate invoices, otherwise it will not be used as a tax voucher to handle tax-related business. The announcement also requires that when the seller issues an invoice, it should truthfully issue an invoice that is consistent with the actual business; When the buyer obtains the invoice, it shall not request to change the name and amount.

  Mobile phone pre-installed software must be uninstalled.

  The Interim Provisions on the Administration of Preset and Distribution of Application Software for Mobile Intelligent Terminals will be implemented today. According to the regulations, production enterprises should restrict the sales channels, and should not install application software in mobile intelligent terminals without the consent of users, and all software except basic functions can be uninstalled. The application software of mobile intelligent terminal involved in charging shall strictly abide by the relevant provisions such as clearly marked price, express the charging standard and charging method, and express that the content is true, accurate and eye-catching, and the fee can be deducted only after being confirmed by the user.

  Encourage and support the provision of disability prevention and rehabilitation services for the disabled.

  The Regulations on Disability Prevention and Rehabilitation of Disabled Persons will come into effect today. The regulations clearly stipulate that the state shall take measures to provide basic rehabilitation services for the disabled and support and help them integrate into society; Prohibition of discrimination on the basis of disability; The state encourages and supports organizations and individuals to provide disability prevention and rehabilitation services for the disabled, donate to the cause of disability prevention and rehabilitation for the disabled, and build relevant public welfare facilities; The provision of rehabilitation services for the disabled shall protect the privacy of the disabled and shall not discriminate against or insult them.

  The lifelong responsibility system is implemented for soil pollution control and remediation.

  The Measures for the Management of Soil Environment in Polluted Plots (Trial) will be implemented today. The method points out that according to the principle of "whoever pollutes will treat it", the unit or individual that caused soil pollution should bear the main responsibility for treatment and restoration. In principle, the treatment and restoration project should be carried out at the original site. During the treatment and restoration, measures should be taken to prevent secondary pollution to the plot and its surrounding environment. The lifelong responsibility system is implemented for soil pollution control and remediation.

Original group picture+video | Lingao Volleyball Championship is hot.


Original title: Original group map+video | Lingao Volleyball Competition is hot.

New Hainan Client, Nanhai Net February 18 news (Reporter Cao Zhi) On the afternoon of February 18, the "Chinese Dream, Working Beauty"-"Witt Cup" 2024 Hainan (Lingao) Trade Union Elite Volleyball Championship was launched in Binjiang Park, Lingao County. Four volleyball teams from Ding ‘an, Haikou, Lingao and Chengmai will compete fiercely for three days. The atmosphere was hot and the audience was more enthusiastic.

On the afternoon of February 18th, 2024 Hainan (Lingao) Trade Union Elite Volleyball Championship was held in Binjiang Park, Lingao County. Reporter Cao Zhishe

On the afternoon of February 18th, 2024 Hainan (Lingao) Trade Union Elite Volleyball Championship was held in Binjiang Park, Lingao County. Reporter Cao Zhishe

On the afternoon of February 18th, 2024 Hainan (Lingao) Trade Union Elite Volleyball Championship was held in Binjiang Park, Lingao County. Reporter Cao Zhishe

On the afternoon of February 18th, 2024 Hainan (Lingao) Trade Union Elite Volleyball Championship was held in Binjiang Park, Lingao County. Reporter Cao Zhishe

On the afternoon of February 18th, 2024 Hainan (Lingao) Trade Union Elite Volleyball Championship was held in Binjiang Park, Lingao County. Reporter Cao Zhishe

On the afternoon of February 18th, 2024 Hainan (Lingao) Trade Union Elite Volleyball Championship was held in Binjiang Park, Lingao County. Reporter Cao Zhishe

On the afternoon of February 18th, 2024 Hainan (Lingao) Trade Union Elite Volleyball Championship was held in Binjiang Park, Lingao County. Reporter Cao Zhishe

On the afternoon of February 18th, 2024 Hainan (Lingao) Trade Union Elite Volleyball Championship was held in Binjiang Park, Lingao County. Reporter Cao Zhishe

On the afternoon of February 18th, 2024 Hainan (Lingao) Trade Union Elite Volleyball Championship was held in Binjiang Park, Lingao County. Reporter Cao Zhishe

On the afternoon of February 18th, 2024 Hainan (Lingao) Trade Union Elite Volleyball Championship was held in Binjiang Park, Lingao County. Reporter Cao Zhishe

On the afternoon of February 18th, 2024 Hainan (Lingao) Trade Union Elite Volleyball Championship was held in Binjiang Park, Lingao County. Reporter Cao Zhishe

On the afternoon of February 18th, 2024 Hainan (Lingao) Trade Union Elite Volleyball Championship was held in Binjiang Park, Lingao County. Reporter Cao Zhishe

On the afternoon of February 18th, 2024 Hainan (Lingao) Trade Union Elite Volleyball Championship was held in Binjiang Park, Lingao County. Reporter Cao Zhishe (Cao Zhi)

Profit growth ≠ The stock price is improving. Which beauty listed company will make the most money in 2023?

Text |C2CC New Media

As the year approaches, I believe we are most concerned about two things: First, the A shares that have repeatedly fallen below 2,800 points have made China investors "lose their shorts"; second, whether the annual meeting and the year-end bonus will be "a fart year" as Wang Jianlin said, or "don’t give up hope even if you lose everything in the secondary market, after all, there is still a tertiary market".

The good news is that according to the data released by the national statistics department, the gross domestic product (GDP) of China reached 126.06 trillion yuan in 2023, up 5.2% year-on-year, and the growth rate was 2.2 percentage points faster than that of 2022.

In addition, the National Bureau of Statistics released the domestic consumption data for the whole year of 2023. From January to December 2023, the total retail sales of social consumer goods was 47,149.5 billion yuan, an increase of 7.2% over the previous year. Among them, the retail sales of cosmetics was 414.2 billion yuan, up 5.1%, and the growth rate of cosmetics market did not outperform the market.

At the end of January, 2024, listed beauty companies at home and abroad released their 2023 financial reports and performance forecasts one after another. C2CC Media’s "Counting Beauty" column counted the relevant financial report data, and found that for domestic beauty companies, profit growth and turning losses into profits are the main melody melody, but it seems that profit growth can’t save the bleak capital market, while international beauty companies are mixed. Behind the performance growth, it is more through "price increase strategy" to offset the continuation of product sales.

We can also spy from the import and export data released by the General Administration of Customs in 2023. From January to December 2023, the total import and export value was 41.76 trillion yuan, up 0.2% year-on-year, of which the quantity and amount of cosmetics showed a double downward trend. From January to December, the import of beauty cosmetics and toiletries was 358,600 tons, down 14.2% year-on-year, and the total import value was 126.02 billion yuan, down 15.2% year-on-year.

01 domestic beauty listed companies: growth is the main theme.

1. Marubi shares: the net profit increased by 72-89% in advance, and the performance reached a new high.

On January 22nd, Guangdong Marubi Biotechnology Co., Ltd. (hereinafter referred to as Marubi) released the annual performance forecast for 2023.

The performance forecast shows that, according to the preliminary calculation by the financial department of the company, the net profit in 2023 is expected to be RMB 300 million to RMB 330 million (hereinafter all RMB), which will increase by RMB 126 million to RMB 156 million compared with the same period of last year, with an increase of 72% to 89%. It is estimated that in 2023, Marubi’s net profit after deducting non-recurring gains and losses attributable to the owners of the parent company will be 220 million yuan to 250 million yuan, which will increase by 84.05 million yuan to 114 million yuan compared with the same period of last year, with a year-on-year increase of 62% to 84%.

As for the growth of performance, Marubi said in the preview that the main reason was that the company actively promoted the transformation of online channels and better grasped the annual marketing rhythm. Among them, Marubi brand’s content e-commerce represented by Tik Tok Aauto Quicker increased by over 100%, and the second brand PL’s love for fire increased by over 100%.

2. Freda: The annual revenue exceeded 2 billion.

On January 23rd, Lushang Freda Pharmaceutical Co., Ltd. (hereinafter referred to as "Freda") released the annual performance forecast for 2023.

According to the performance forecast, according to the preliminary calculation by the financial department, it is estimated that the net profit attributable to shareholders of listed companies in 2023 will be 260 million yuan to 290 million yuan, an increase of 215 million yuan to 245 million yuan compared with the same period of last year, an increase of 472% to 538%.

It is estimated that the net profit of listed public shares after deducting extraordinary gains and losses will be 116 million yuan to 146 million yuan in 2023, which will increase by 58 million yuan to 88 million yuan compared with the same period of last year, with a year-on-year increase of 98% to 150%.

For the surge in net profit, Freda said that the core reason benefited from the divestiture of real estate development business, and at the same time, relying on solid scientific and technological research and development strength and the advantages of multi-brand omni-channel development, it constantly empowered the development of core business, especially the performance of cosmetics.

3. Shuiyang shares: the net profit doubled.

On January 18th, Shuiyang Company released its 2023 annual performance forecast.

The annual performance forecast shows that in 2023, Shuiyang Co., Ltd. is expected to achieve a net profit of 280 million yuan to 320 million yuan, a year-on-year increase of 124%-156%, and a non-net profit of 260 million yuan to 300 million yuan, an increase of 169%-210%.

For the reasons of high performance growth, Shuiyang believes that the overall business and product structure are further optimized, the brand matrix is perfect, and the proportion of high-margin brands continues to rise. At the same time, the company insists on refined operation, continuously improves management efficiency, continuously improves organizational system construction, and improves the effect of cost control.

4. Beauty and Beauty Makeup: Net profit turned into profit.

On January 30th, Liren Lizhuang disclosed the 2023 annual performance forecast.

The forecast shows that Liren Lizhuang expects to achieve a net profit of 28 million yuan to 35 million yuan in 2023, especially in the fourth quarter. The company turned losses into profits throughout the year and its business operations continued to improve.

Liren Lizhuang pointed out in the announcement that the company’s net profit attributable to shareholders of listed companies in 2023 turned into profit compared with that in 2022, mainly due to the growth of the company’s emerging channel business, the smooth progress of incubating brands, the improvement of inventory structure and the overall cost control.

5. Runben shares: The revenue scale continues to grow.

On January 24th, Runben shares released the 2023 annual performance forecast.

The forecast shows that Runben shares are expected to realize a net profit of 215 million to 235 million yuan in 2023, an increase of 34.34% to 46.83%; Non-net profit deduction is estimated to be 207 million to 227 million yuan, up 34.1% to 47.05% year-on-year. In Q4 alone, the company expects to realize a net profit of RMB 34-54 million, up by 17-86% year-on-year, and realize a net profit of RMB 30-50 million deducted from non-homecoming.

The report pointed out that the pre-increase in performance was mainly due to the company’s further expansion of baby care products and product matrix, and the proportion of baby care products further increased, which improved the overall profitability of the company. At the same time, the company continuously strengthened operation management and continuously improved operation management efficiency, and the sales expense ratio decreased year-on-year.

6. Ruo Yuchen: The net profit is expected to increase by nearly 62%

On January 29th, Ruo Yuchen released the 2023 annual performance forecast.

According to the report, it is estimated that the net profit attributable to shareholders of listed companies during the reporting period will be RMB 42 million to RMB 54.6 million, an increase of 24.42% to 61.75% over the same period of last year; Non-net profit was 41 million yuan to 53.6 million yuan, an increase of 29.01% to 68.65% over the same period of last year.

Ruo Yuchen said that the increase in operating performance in 2023 stems from the company’s strengthening of refined operations in 2023, reducing operating costs from multiple dimensions, strengthening control over expenses and budgets, improving overall operating efficiency, and improving the company’s costs and various expenses as a whole; In addition, in 2023, the operating income of its own brand "Zhanjia" increased significantly. During the reporting period, the introduction of new brands such as "Ai Weinuo", "Ai Ziran" and "Kang Wang" developed rapidly, which had a positive impact on the company’s operating performance.

7. Celebrity Health: The net profit may exceed 100 million yuan.

On January 29th, Mingchen Health Products Co., Ltd. (hereinafter referred to as "Mingchen Health") released the annual performance forecast for 2023.

The forecast shows that the estimated net profit attributable to shareholders of listed companies in 2023 is between 70 million yuan and 100 million yuan, compared with 25.33 million yuan in the same period last year, up by 176.35% to 294.79%. Non-net profit was between 65 million yuan and 95 million yuan, up 1462.68% year-on-year to 2091.61%.

8. Kesi shares: Net profit soared by nearly 96%

On January 15th, Nanjing Kesi Chemical Co., Ltd. (hereinafter referred to as Kesi) released the 2023 annual performance forecast.

According to the report, it is estimated that the net profit of returning to the mother in 2023 will be 720 million yuan to 760 million yuan, an increase of 85.5% to 95.8%; Deducting the net profit of non-returning to the mother was 703 million yuan to 743 million yuan, with an increase of 85.8% to 96.4%.

For the continuous high growth of performance and net profit in 2023, Kesi shares said in the forecast that due to the steady improvement of the company’s market position and the continuous growth of the market demand for sunscreen products, at the same time, due to the improvement of the company’s overall capacity utilization rate and the rapid release of the production capacity of new products represented by new sunscreen agents, it will eventually help the company’s main business income and gross profit margin level increase. In the future, KES will invest and build the "Malaysia Annual 10,000 Tons Sunscreen Series Product Project" in Malaysia to expand the market demand in Asia Pacific, Europe and other regions.

9. Aimeike: The annual net profit is nearly 2 billion yuan.

On January 5th, Aimeike released the 2023 annual performance forecast.

It is estimated that Aimeike will achieve a net profit of 1.81 billion to 1.9 billion yuan for the whole year, a year-on-year increase of 43% to 50%; Non-net profit was 1.782 billion to 1.872 billion yuan, up 49% to 56% year-on-year.

For the huge increase in net profit, Aimeike said in the preview that the company actively pays attention to market changes, provides high-quality services for downstream medical and beauty institutions at the academic and operational ends, better meets the needs of beauty seekers, and enhances the depth of cooperation with customers. At the same time, through the distribution model, it further expands the number of institutions covered by the company’s products and enhances the breadth of cooperation with customers.

10. Two-faced needle: the performance turned losses, and the net profit increased by over 147%.

On January 30th, "Toothpaste No.1" Double-sided Needle released the performance forecast for 2023.

According to the forecast, it is estimated that the two-sided needle will turn losses from January to December 2023, and the net profit attributable to shareholders of listed companies will be 18 million to 27 million yuan, with a year-on-year increase of 146.65% to 169.97%.

As for the turnaround in performance, the company said that in 2023, by opening up product sales channels and increasing product sales, the company’s profits increased accordingly. Among them, the operating income and net profit of its subsidiary, the hotel supplies business, increased significantly year-on-year.

11. Qingdao Golden King: Turn the net profit into profit.

On January 30th, Qingdao Jinwang Applied Chemistry Co., Ltd. (hereinafter referred to as "Qingdao Jinwang") disclosed the 2023 annual performance forecast.

According to the forecast, it is estimated that the net profit of Qingdao Jinwang returning to his mother in 2023 will be 11 million yuan to 16.5 million yuan, with a loss of 809 million yuan in the same period of last year; Deducting non-net profit is expected to be-4 million yuan to 2 million yuan.

According to the data, Qingdao Jinwang’s main business is divided into three parts: new material candle and aromatherapy and craft products business, cosmetics business and supply chain business. Among them, new materials, candles, aromatherapy and craft products business and cosmetics business are the core business development sectors of the company.

Qingdao Jinwang said in the notice that the main reason for the change in performance was that the company’s cosmetics business gradually recovered in 2023, but some subsidiaries’ cosmetics business failed to meet expectations.

02 international beauty listed companies: mixed feelings

1. LVMH Group: perfume and beauty business increased by 7%.

On January 25th, LVMH Group announced its annual performance report for 2023.

According to the financial report, in the twelve months ended December 31st last year, LVMH Group’s sales revenue increased by 9% year-on-year to 86.2 billion euros (about 670.82 billion yuan), its gross profit rate was 69%, its operating profit increased by 8% to 22.8 billion euros (about 177.39 billion yuan), and its net profit increased by 8% to 15.2 billion euros (about 118.20 billion yuan). Among them, the annual sales of perfume beauty business increased by 7% to 8.27 billion euros (about 64.3 billion yuan), an organic increase of 11%; The selected retail departments where DFS and Sephora are located have benefited from the recovery of global tourism retail and become the best-performing business of LVMH. The annual revenue increased by 20% year-on-year to 17.9 billion euros (about RMB 139.21 billion), with an organic increase of 25%, and the operating profit increased by 76% to 1.4 billion euros (about RMB 10.88 billion).

In terms of regions, Asia is the largest consumer market of LVMH, and Asia including China (excluding Japan) contributed the highest revenue of 26.707 billion euros, accounting for 31% of the Group’s revenue, up 1% from 2022. The United States and Europe contributed 21.538 billion euros respectively, accounting for 25% of the Group’s revenue, of which the proportion of revenue in the United States decreased by 2 percentage points, while that in Europe increased by 1 percentage point; Japan’s revenue was 6.031 billion euros, accounting for 7% and 12% in other regions.

LVMH Group said in the financial report that although there are still uncertainties in the geopolitical and macroeconomic environment, LVMH is full of confidence in its ability to continue to grow in 2024, the highly unique quality and creativity of its products and the professionalism of its management, and believes that it can stand out and gain market share.

2. Procter & Gamble: The annual net sales exceeded 600 billion yuan for the first time.

On January 23rd, Procter & Gamble released the second quarter (September 2023-December 2023) and annual performance report of fiscal year 2024.

The report shows that in 2023, P&G achieved a net sales of 83.964 billion US dollars (about 601.1 billion yuan) and a net profit of 14.861 billion US dollars (about 106.4 billion yuan). Among them, the company’s net sales in the second quarter was 21.4 billion US dollars (about 153.2 billion yuan), an increase of 3% over the previous year; The net profit of returning to the mother fell by 11.8% year-on-year to 3.468 billion US dollars (about 24.8 billion yuan).

In terms of departments, the organic sales of Beauty department in the second quarter was US$ 3.849 billion (about RMB 27.590 billion), an increase of 1%. The organic sales of Health Care department was 3.172 billion US dollars (about 22.738 billion yuan), up by 2%. The organic sales of Grooming department for men was US$ 1.734 billion (about RMB 12.430 billion), up by 9%. The organic sales of Baby, Feminine &Family Care department was 5.146 billion US dollars (about RMB 36.888 billion), with an increase of 2%; Fabric &Home Care’s organic sales amounted to US$ 7.415 billion (about RMB 53.152 billion), an increase of 5%.

It is worth mentioning that P&G highlighted in its financial report that its sales in the second largest market, Greater China, dropped by 34% due to the slowdown in demand for high-end skin care brand SK-II and other products, mainly due to the impact of nuclear sewage discharge in Japan.

3. Chiwaton: The perfume business leads the growth.

On January 25th, the Swiss flavor and fragrance company Givaudan released its annual financial report for 2023.

According to the financial report, the total sales of Chihuaton in 2023 was 6.915 billion Swiss francs (about 57.481 billion yuan), up 4.1% year-on-year, and down 2.8% year-on-year in terms of Swiss francs. The annual sales of perfume and beauty department in 2023 was 3.312 billion Swiss francs (about RMB 27.531 billion), up by 7.6% year-on-year, and increased by 1.7% year-on-year in terms of Swiss francs.

Among them, the sales of high-end perfume increased by 14.0% year-on-year, the sales of consumer goods increased by 7.1% year-on-year, and the sales of essence components and active beauty business increased by 1% year-on-year.

In terms of regions, sales in Europe and the Middle East reached 2.717 billion Swiss francs (about 22.653 billion yuan) last year, up 8.4% year-on-year, ranking first; In the Asia-Pacific region to which China belongs, sales amounted to 1.698 billion Swiss francs (about 14.157 billion yuan), up 3.9% year-on-year; The total sales in North America reached 1.653 billion Swiss francs (about 13.782 billion yuan), down 6.8% year-on-year; Latin America has the fastest growth rate, achieving sales of 847 million Swiss francs (about 7.062 billion yuan), up 15.1% year-on-year.

Chiwaton said in the performance report that the good growth benefited from the sustained strong performance of high-end perfume business, the continuous high level of new business, the increase in pricing of all businesses and the increase in the growth rate of consumer goods business in the second half of 2023.

4. Inter Parfums: The annual net sales increased by 21%.

On January 24th, Inter Parfums, a perfume manufacturer, released its financial reports for the fourth quarter and 2023 as of December 31st, 2023.

The financial report shows that the net sales of Inter Parfums in the fourth quarter was 329 million US dollars (about 2.357 billion yuan), up by 6%. In 2023, the company’s overall net sales were 1.32 billion US dollars (about 9.455 billion yuan), an increase of 21%.

By region, the sales of Inter Parfums’ European business increased by 2% to 200 million US dollars (about 1.433 billion yuan) in the fourth quarter; The annual sales of European business reached US$ 862 million (about RMB 6.175 billion), up by 16%. In the fourth quarter, the sales of American business increased by 13% to US$ 128 million (about RMB 917 million), and the annual sales of American business was US$ 456 million (about RMB 3.266 billion), up by 33% year-on-year.

5. Colgate: Toothpaste accounts for 41.1% of the global market.

On January 26th, Colgate announced the financial performance data for the fourth quarter and the whole year of 2023.

The data shows that Colgate achieved net sales of 19.457 billion US dollars (about 139.612 billion yuan) in 2023, an increase of 8.5% year-on-year. In the fourth quarter, Colgate achieved net sales of US$ 4.95 billion (about RMB 35.518 billion), a year-on-year increase of 7%.

Colgate said in the financial report that its net sales and organic sales both increased by 7% in the fourth quarter, and it still maintained a leading position in the toothpaste industry and manual toothbrush field. Among them, the global market share in toothpaste industry accounts for 41.1%, and the global market share of manual toothbrushes accounts for 31.5%.

6. L ‘Occitane: China market contributed 21.9%.

On January 30th, L ‘Occitane Group released its financial report for the third quarter and the first nine months of fiscal year 2024 as of December 31st, 2023.

The financial report shows that L ‘Occitane’s sales in the first nine months reached 1,915.3 million euros (about 14,883 million yuan), an increase of 18.9% according to the reported growth rate and 24.8% according to the fixed growth rate. Net sales in the third quarter reached 843.4 million euros (about 6.554 billion yuan), an increase of 19.5% at the reported rate and 24.6% at the constant rate.

In terms of regional performance, the Asia-Pacific region grew by 6.7% in the nine months of fiscal year 2024, and the China market contributed a strong growth of 21.9%.

Regarding the steady sales momentum in the first nine months, L ‘Occitane said that the growth was mainly due to the continuous excellent performance of Sol de Janeiro, the positive performance of Elemis and the steady growth of L’Occitane en Provence in China.

7. Amore Pacific: Double decline in performance and profit.

On January 30th, Amore Pacific Construction Group released its financial report for the fourth quarter and the whole year of 2023.

According to the financial report, in 2023, the group’s annual sales were 4,021.3 billion won (about 21.675 billion yuan), down 10.5% year-on-year; Operating profit was 152 billion won (about 819 million yuan), down 44.1% year-on-year. Among them, the sales in the fourth quarter of 2023 was 1,018 billion won (about 5.487 billion yuan), down 14% year-on-year; Operating profit was 29.9 billion won (about 161 million yuan), down 62% year-on-year.

8. LG’s healthy life: weak demand in China has become the key to the decline in performance

On January 31st, LG Life Health released its fourth quarter and full-year financial report for 2023.

According to the financial report, the annual sales of LG Life Health in 2023 was 6804.8 billion won (about RMB 36.609 billion), down 5.3% year-on-year, and its operating profit was 487 billion won (about RMB 2.616 billion), down 31.5% simultaneously. In Q4 of 2023, LG’s life and health sales amounted to 1,567.2 billion won (about RMB 8.419 billion), down 13.3% year-on-year, and its operating profit was 54.7 billion won (about RMB 294 million), down 57.6% year-on-year.

LG Life Health said in the financial report that the sales of beauty cosmetics, HDB and refreshments all declined in 2023, the profitability of beauty cosmetics declined due to weak demand in China, and the operating profit declined due to overseas restructuring.

On the chain of skiing contempt, spending 10 thousand yuan can only be regarded as "poor sliding"

Chifeng Meilin Valley Ski Resort, which has been in operation for ten years, has ushered in the hottest winter.
At 7 o’clock in the morning, 26-year-old Yu Yang got up from the bed of Meilin Valley Hotel, skillfully dressed a whole set of skiing equipment, picked up a snowboard about the same height, passed through Meilin Valley Visitor Center, put down the snowboard and slowly slid to the snow field 500 meters away from the hotel.
Meilin Valley Ski Resort is located in Meilin Town, Harqin Banner, Chifeng City, Inner Mongolia, and it is also the second closest ski resort to Yujia. The average temperature in winter reaches-20℃. According to the White Paper of China Ski Industry in 2020, at least 80,000 people will visit this ski resort in recent winter.
Especially this year, the number of skiers has obviously increased. Under the atmosphere of Beijing Winter Olympics, especially China’s Gu Ailing won the gold medal of freestyle skiing platform in Beijing Winter Olympics, which inspired more and more people’s skiing enthusiasm.
In the past Spring Festival holiday, young people no longer went to Sanya for a holiday, but went to major ski resorts in the north. Skiing is attracting more and more young people to enter the field. In the circle of friends, they are either skiing or on their way to the snow field.
Merchants are also using the atmosphere of the Winter Olympics to dig gold, and the accommodation, catering and ski equipment businesses around the snow field are constantly emerging. As a result, the competition and involution of venues, equipment and technology are also escalating. The equipment of 10,000 yuan is only the basic threshold for skiers. On top of this, the professional training of 15,000 yuan and the coaching qualification of 45,000 yuan are not the highest, but only higher.
Those who ask coaches look down on their own games, those who play with single boards look down on those who play with double boards, those who ski look down on those who take photos and punch cards, and those who run snow resorts are not as good as those who sell equipment and open hotels. On the ski resort, watersheds and chains of contempt are everywhere, and every step of the skier shows his net worth in this circle.
Spending nearly 10,000 yuan in the snow field for the New Year.
On the day before New Year’s Eve, Yu Yang set off from Dalian, arrived in Chifeng by car for seven hours, and directly stayed at Meilin Valley Hotel in the scenic spot.
"During the Spring Festival in Meilin Valley Ski Resort, the price of self-contained ski equipment is one day in 290 yuan, and the hotel accommodation is 615 yuan a day including breakfast. For seven days during the Spring Festival, it will cost 6,335 yuan for accommodation and snow tickets. If the meal is calculated at 100 yuan a day, the most basic travel expenses, accommodation and snow tickets for this skiing will exceed 8,000 yuan together. In addition, there are fuel costs and tolls from Dalian to Chifeng, totaling more than 1,400 yuan. " Yu Yang told the reporter of Phoenix WEEKLY Finance that he had spent nearly 10,000 yuan on a seven-day skiing trip.
Born in the northeast, Yu Yang was a skier in college. Living in Dalian, he has been to Chongli in Hebei and Yongji in Jilin to satisfy his skiing desire, in addition to the ordinary leisure ski resorts in the city.
"The snow season is too short and precious. I am on the snow field every weekend. During the Winter Olympics, I must find a better snow field to have an addiction."
According to the official WeChat introduction of Meilin Valley Ski Club, during the Spring Festival, the price of accommodation and skiing for two people is 1,400 yuan a day, with an average person in 700 yuan. If two people travel together, the cost performance will be higher than that of going alone.
Nevertheless, as the Meilin Valley Ski Resort, the price is much cheaper than Chongli.
According to the official platform of Chongli Wanlong Ski Resort, the snow ticket for two days on weekdays and weekends in the 2021-2022 snow season is 1,050 yuan, and the price for two days and one night of Shuanglong Hotel plus skiing ranges from 1,880 yuan to 3,350 yuan.
According to the pictures shared by consumers before, the price of snow tickets for two days on weekdays and weekends at Chongli Wanlong Ski Resort in the snow season of 2020-2021 is about 680 yuan, and the price for two days and one night at Shuanglong Hotel ranges from 1,269 yuan to 2,269 yuan. According to this price comparison, in the snow season of 2021-2022, the snow ticket price of Chongli Wanlong Ski Resort rose by about 54%, and the accommodation price rose by about 44%.
Although skiing is not a cheap sport, under the influence of the winter Olympic atmosphere, many areas have sought to take advantage of ice and snow to go out. In December, 2021, the advertisement of Changchun Ice and Snow Festival has reached the gate of Beijing Jianguomen subway station, and there have been many advertisements and publicity activities with the theme of ice and snow sports in Sanlitun.
The configuration of the snow field is also trying to upgrade. For example, Chifeng Meilin Valley, Chongli Taiwu Ski Resort and so on, hotels, restaurants, hot springs, cinemas and other supporting facilities are readily available, which has changed from a sports ground to a holiday resort.
The live video shot by Yu Yang to reporters shows that there are still many skiers who shuttle back and forth on the snow field on the third day of the New Year’s Day. You can even see some children.
At Chongli Taiwu Ski Resort, Ms. Zhou from Beijing is having a good time with her two sons. She and her eldest son skied on the advanced track in tandem, while the younger son was being taught the primary skills by the coach on the primary track.
"Taiwu has Marriott, Hyatt, and a family multi-bedroom apartment. The accommodation is the best among several snow resorts. There are also hot springs, relaxing in a hot spring after skiing, and watching movies. There are many choices for leisure activities. " Ms. Zhou said.
Single board looks down on double board, and skiers look down on punch cards.
The temperature of the Meilin Valley Ski Resort in Chifeng keeps between -10℃ and -20℃ all the year round. However, Yu Yang, who has just galloped down the advanced snow trail, looks radiant and ruddy.
"I’m sure it’s not cold. It won’t be cold to ski. Moreover, I wore three layers inside and outside. First, the quick-drying clothes are very tight and close to the body, which can lock the body temperature. This set of quick-drying clothes costs 3,000 yuan. I put a thermal underwear on the outside of the quick-drying clothes, and then I put a shin warmer and a warm baby in the ski suit, fully armed. "
Yu Yang said that he is a "poor skater" in the purchase of ski equipment. Based on the principle of ensuring professionalism and saving money, he did not excessively pursue famous brands. He showed his annual bill for ski equipment to reporters.
"ATOMIC snowshoes are almost 3,000 yuan, BURTON snowboard is about 3,500 yuan, snow goggles is 1,200 yuan, second-hand Bern helmet 500 yuan, a set of X-bionic quick-drying clothes is 3,000 yuan, BURTON’s second-hand board fixer was found at that time, more than 1,000 yuan, ski suit 800 yuan and protective gear 800 yuan. Overall, these basic equipments add up to almost 13,000 yuan. "
This is obviously not the poorest way to play. Mu Zi, a college student in Beijing, shared the raiders on Little Red Book. It shows that with the full-time college student ID card of Chinese mainland, you can make an appointment for free skiing through the Wanlong Holiday Paradise service number. You only need to pay 20 yuan insurance, and you can even make an appointment for several days, and you can make an appointment twice a month. In addition, the round-trip toll from Beijing to Prince Edward City only needs 190 yuan, college students only need 100 yuan for one day to rent ski gear, and the average person in the surrounding homestays is 80-100 yuan. The student party with limited living expenses can also experience the joy of skiing with a budget of 500.
In terms of input cost, skiing seems to be a sport of "no cap on the top and no limit on the bottom".
At the top of the ski circle, it is natural to go abroad to the ski resort under the Swiss Alps, where there is unparalleled pure beauty and the best powder snow in the Alps. Britain’s Prince Charles, Prince William and Princess Kate are all frequent visitors here.
In China, Yabuli in Northeast China is a resort frequented by entrepreneurs. With the opportunity of the annual Yabuli Forum, many business tycoons have competed on the resort, and their momentum and influence are no less than the dinner during the Wuzhen Internet Conference.
Among them, Wang Shi, the founder of Vanke, experienced skiing for the first time in 1996 at Yabuli Snow Resort. According to a "Yabuli Forum Skiing List" circulating on the Internet, during a recent Yabuli Forum, Ma Yun, Lei Jun, Li Yanhong, Wang Shi, Li Guoqing and other business tycoons all appeared on the skiing list.
Distinguish between high-end and low-end, the price of ski resort and ski equipment is the first watershed, followed by gameplay.
"Please ask the coach to look down on his own play, and those who play single board look down on playing double board." Yu Yang told the reporter of Phoenix WEEKLY Finance that the skiing circle has such an unwritten ranking. Comparatively speaking, it’s easier to get started with double boards, while it’s more exciting with single boards.
However, skiers living abroad believe that the advancement of double boards can better reflect the technical level. "Many foreigners who go skiing in the Alps abroad are more popular with skateboarding." In the snow season of 2020-2021, Ms. Wang and her friends signed up for a ski course of a famous ski instructor in London, and she studied snowboarding. "When I went skiing in Switzerland, only old people skated on the single board, or the double board was fast."
Whether it’s a single board or a double board, everyone will feel the excitement brought by the sudden surge of adrenaline when they sprint down from the top of the high-grade road.
As for technology, skiers who have reached a certain stage can take the CASI coaching certificate in the Canadian skiing system. Level 1 is the most elementary coaching level. You can teach skiers at the elementary level by winning the Level 1 certificate.
Yu Yang said that the process of textual research and driving test is similar, and both need to receive training for a period of time. CASI coaching certificate includes four levels, first study and then test.
According to the official WeChat of Maple Ski Industry, the CASI coaching certificate training institution, the certification fee for Level 1 coaching is 7,200 yuan for 5 days, and the training place is Wanlong and Fulong Ski Resort in Chongli. According to preliminary estimates, the prices of snow tickets in these two places are already above average in China. Coupled with transportation, tickets and accommodation costs, the cost of obtaining this ski instructor certificate is at least 15,000 yuan.
Such a price is still "someone outside the person." Ms. Wang and her friends signed up for another skiing course in Britain. The whole course has ten lessons, and the price is 5,000 pounds (about 45,000 yuan). The coach promised to reach the L1 level of junior coach after the whole course. However, when asked if she has reached such a technical level now, Ms. Wang said with a wry smile: "I only went to class two or three times, and I don’t have time to go there again." But I will feel that I have taken a class, and I am confident when I go skiing with my friends in Switzerland. "
Different ski resorts, different consumption levels and technical levels have formed different classes of skiing. But there is a class that all skiers despise, that is, the "online celebrity" posing in the snow field.
Zhang Yiqing (pseudonym) is a self-media anchor in Hangzhou. This winter, her company specially arranged for her to go on a business trip to Wanda Ski Resort in Changbai Mountain, Jilin Province to shoot short videos on skiing-related topics.
"I never liked outdoor sports before. I couldn’t run 800 meters in college, but I went to work." Zhang Yiqing said. According to the work arrangement, she stayed at Park Hyatt Hotel in Changbai Mountain all the time, mainly learning a few simple moves, wearing brand ski clothes and taking some beautiful photos with sports bra. "I have to say that the snow field is really out, and later the short video works are also a little hot."
But in Yu Yang’s view, such behavior is unsafe on the one hand, and misleading ordinary skiers on the other.
"These people are not serious about skiing, and it is very dangerous to pose on the snowy road; There are still many beautiful women wearing cool clothes. Taking such photos on social platforms will mislead people who don’t understand skiing, thinking that skiing doesn’t need to wear a lot. In fact, it is very important to keep warm during skiing. "
It is difficult to make a profit on the ski resort, and the equipment sells well.
The skiing atmosphere didn’t just rise this year. Foreign media quoted domestic data in China, showing that in 2015, when Beijing won the bid to host the 2022 Winter Olympics, the number of skiers in China had reached 12.5 million, and since then, it has doubled to 26 million.
According to the data of the State Sports General Administration, by 2025, the total scale of China’s ice and snow industry will reach 1 trillion yuan.
Enterprise survey data show that by the end of November 2020, there were 5,008 ski-related enterprises in China, including 1,684 ski-related enterprises. Harbin has become the largest city with 416 ski-related enterprises, while Zhangjiakou and Beijing rank second and third. Judging from the ranking of provinces, Hebei, Heilongjiang and Guangdong rank in the top three, and the three northeastern provinces account for 27% of the country.
Despite this, in the past few years, the key word around large snow resorts has always been "loss".
According to public reports, Wanlong Ski Resort in Zhangjiakou has been losing money for ten years since it opened in the 2004-2005 snow season. In the meantime, only in the 2014-2015 snow season, influenced by Beijing’s bid to host the 2022 Winter Olympics, it made a profit for the first time. After 2017, Wanlong lost money again.
Zhang Litao, general manager of Chongli Fulong Ski Resort, once worked in Taiwu Town. He told the reporter of Phoenix WEEKLY Finance that the ski resort is a means to attract guests, and the profit point is not by selling snow tickets, but by consumer behavior other than skiing. As a complex of lifestyles, the ski resort wants to attract not all skiers, but skiers, junior high school skiers and middle-class families with children, and turn skiing into a holiday habit for middle-class families, which is as popular as playing golf.
"According to this goal, the design of the ski resort must emphasize fun and fashion." Zhang Litao said, "Advanced trails only account for 30%, and snowy trails pay attention to visual and entertainment effects. There is a theme sculpture on the mountain, which will change every year. A DJ square is built in the middle of the snow field to render the snow field with music. The town’s fun park is divided into four difficult areas: black, pink, blue and orange, which not only improves skiing skills, but also allows more people to experience skiing fun. "
Indeed, outside the snow field, what is really hot is the business of equipment sales, accommodation and catering, and even the surrounding housing prices. After the successful bid for the 2022 Winter Olympics, the house price of Chongli in Zhangjiakou generally soared to more than 10,000 yuan/m 2, and even individual projects reached 30,000 yuan/m 2.
"In 2015, the number of guests with their own skis did not exceed 20% of the total number," a coach of Dalian Happy Snow World told the reporter of Phoenix WEEKLY Finance. "Now more than half of the guests enter the ski resort with their own equipment, and the number of single boards has exceeded that of double boards. Snowsuit helmets are basically self-contained, and there are many fashionable and big-name figures. There are more and more young people, the market is rich, and the new generation of consumption power has also risen. "
According to the data of Tmall platform, during the "Double Eleven" period in 2021, the sales of ski products increased by 120% year-on-year. The data recently released by AliExpress, a cross-border e-commerce platform, also shows that in the fourth quarter of 2021, the overseas sales of ski products in China increased by over 60% year-on-year.
"Most experienced skiers start by renting equipment. Generally, the ski resort package includes the cost of renting clothes and ski gear. However, after having certain skiing experience, they usually choose to buy it themselves. "
Fashion luxury brands and high-end sports brands are striving to seize this market opportunity. Luxury brands such as LVMH, Gucci, Prada, Dior, etc. have also spared no effort in the huge white market, and rushed to launch joint-name ski suits, snowboards and other equipment. A snowboard in LV costs 40,000 yuan, which is 10 times that of ordinary professional ski brands.
The financing of the ice and snow industry is also reflected in related industries. In 2021, social APP Slippery received a 40 million yuan A round investment from Gaochun, and Aoxue Culture, which owns two ski equipment brands of "Zero Summer" and "NOBADAY", completed the A round financing in October 2021, with an amount of tens of millions of yuan; SNOW 51 also completed the A and A+ rounds of financing in the same year, with an amount exceeding 100 million yuan.
In fact, under the hot atmosphere, the snow field is not worried about passenger flow. However, the profitability of the ski resort depends on the construction of hardware facilities and the improvement of basic service capabilities.
For families with children, Taiwu team set up a children’s ski service center. When parents ski, they entrust their children to the service center, where there will be children’s instructors to teach skiing.
"In the future, these children from middle-class families who were brought to ski vacations will be the backbone of China’s ski market in the next two decades." Zhang Litao said.
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Bus conductor who sticks to his post: If he can’t catch the New Year’s dinner, he will eat the "New Year’s supper".

He is not good at words, which always makes him blush when he speaks in public, but he works unequivocally and always rushes to the front line in his work. During the Spring Festival in 2022, he stuck to his post as always, escorting the passengers with professional driving skills and thoughtful service. He was the conductor of line 527 of Guangzhou Bus Group No.2 Branch.
Leave the opportunity to go home for reunion to colleagues farther away.
Since becoming a bus conductor in 2003, Mi Zhifeng has never been back to his hometown Qingyuan during the Spring Festival. He said, "During the Spring Festival, leave the opportunity to go home to colleagues who are far away from home."
Captain Michael is a warm-hearted man. He always smiles and never mind doing more work. Near the Spring Festival, the workers had something to ask for leave at home and could not go to work. Mi Zhifeng, who had been resting, took the initiative to apply for the shift of the top workers. There are also temporary chartered buses in the line and volunteers who need to be temporarily arranged to guide the passenger flow in the line. Mi Zhifeng always takes the lead in expressing his participation. Under his leadership, other workers have joined in.
On New Year’s Eve this year, party member Mi Zhifeng will stick to his position as a driver and provide safe travel services for the passengers. He plans to go home after work and have a "group night snack" with his wife and children. "My family understands my work very well and they are very supportive. I can’t have a group dinner with them, so they said to me,’ Then we will have a group night snack and be equally happy.’ "Mi Zhifeng said this with a smile and tenderness in his eyes.
"gentle" driving, love to study.
Mi Zhifeng is an old party member. He drives the "party member Pioneer" vehicle, which is always polished by him. Before every train leaves, he carefully checks and debugs the vehicle. When driving the vehicle, he is always very "gentle", and passengers can hardly feel the start and braking of the vehicle. Line 527 passes through Haizhu District, Yuexiu District and Baiyun District, with many stops. Aunt Huang, who often takes the 527 line vehicle, said.
In the eyes of colleagues, Mi Zhifeng is still a technical "great god". Mi Zhifeng became the conductor of Line 527 in 2013. "Safe driving is inseparable from being familiar with vehicles." Mi Zhifeng likes to study the characteristics and driving skills of different types of buses and loves to share them with his colleagues. Some workers told reporters that when the line was just replaced with a new car, a conductor debugged the vehicle before leaving the car, always feeling that there was something wrong with the brakes, so he quickly called Mi Zhifeng to help see what was going on. After sitting in the driver’s seat for a while, Mi Zhifeng solved the problem. It turns out that because the braking operation of the new model is slightly different from that of the old model, it is easy to misunderstand that it is a braking problem. As long as a little skill is used, driving will be smooth. Mi Zhifeng can solve problems confidently and freely, because he usually loves to study vehicle professional technology.
During the Spring Festival, in order to ensure the city’s public transportation, many "bus people" still stick to their jobs, and "Mi Zhifeng" use their post responsibilities and responsibilities to escort passengers to travel safely; With the time to stick to the job, more citizens, passengers and their families will be reunited.
Text/Guangzhou Daily Xinhua City Reporter: Lu Mengqian Correspondent: Chen YunyingFigure/Guangzhou Daily Xinhua City Reporter: Gao Hetao Correspondent: Chen YunyingGuangzhou Daily Xinhua City Editor: Zhang Ying
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Wenhai Lingyun Primary School held a series of New Year’s Day activities to welcome the new year.

  China Education Online Zhejiang Station News (Editor Qiu Binxin correspondent Rong Roujia)The rabbit leaves the blessing, and the dragon comes to send the spring. At the beautiful moment of bidding farewell to the old year and welcoming the new year, Wenhai Lingyun Primary School held a series of colorful New Year’s Day activities to celebrate traditional festivals, create a harmonious and progressive campus atmosphere, allow students with special skills to show off, allow creative students to show off, join hands with home and school, and let teachers and students Qi Xin spend a happy festival together, leaving a beautiful memory.
  "Yunbao Supermarket" brings real consumption experience
  In the jubilant days, the much-anticipated "Yunbao Supermarket" officially opened. Teacher Xue Enping from Quality Education Department of Qiantang District Education Bureau and Cui Jiabin, Vice President of Hangzhou United Bank Xiasha Sub-branch, and other guests attended the opening ceremony to witness this grand moment. The "small staff" of "Yunbao Supermarket" are gloriously employed, and from the moment they receive the letter of appointment, their responsibilities will follow.
  By creating a real consumption scene of "Yunbao Supermarket", the school let children gradually understand the degree of consumption in practice. At the same time, as an indispensable part of financial literacy education, the school specially built a "wealth tree" in front of Yunbao Supermarket, and Grandpa Li Jinchang, Party Secretary of Zhejiang University of Finance and Economics, wrote an inscription for the stone carving. Teacher Xue Enping and President Wu Bin jointly unveiled the ceremony, wishing the children thrive in the pursuit of wealth and morality.
  New Year’s Day show shows talent and passion.
  The New Year’s Day show kicked off with dynamic notes and beautiful melodies. The children vividly interpreted the wonderful programs with their full passion and enthusiastic actions. There is not only a song and dance feast on the stage, but also the power of example. At the second Dream Sports Art Festival, the students fought bravely and forged ahead, which drew a successful conclusion for 2023.
  The class get-together is very lively.
  Each class held a unique get-together, and the students showed themselves and displayed their individuality in a festive atmosphere. Fun games are interspersed among them, making the whole campus full of laughter. The children are enthusiastic and share delicious food and happy time.
  Say goodbye to 2023 and welcome 2024. All teachers and students of Wenhai Lingyun Primary School look forward to the new year together.
  (Editor Yu Xinhua Zhao Honghe)