Qingdao Propaganda ｜ Beware of the Trap of ＂Emotional Value＂
The word "emotional value" has become popular in various forms on the network platform-
"The first cup of milk tea in autumn", "Einstein’s brain", "hydroponic plantain on the desk" and "stable capybara" … These trends seem confusing, but they are sought after by everyone.
Virtual emotional goods such as "Einstein’s brain" are selling well. Source: Network screenshot
People seem to expect emotional value more and more, and it is increasingly inseparable from emotional value: in love, it is an important option of mate selection criteria; At work, it is an important starting point for dealing with interpersonal relationships; In life, it is an important guide to make choices.
For a time, emotional value seems to be a panacea, as if people will be happy and comfortable as long as they have it; As long as you master it, you can be invincible in interpersonal communication and business competition.
What is the true meaning of emotional value? Excessive pursuit of emotional value can really make us happy?
one
Emotional value, a vocabulary derived from economics and marketing, is widely used in various behaviors and activities such as interpersonal communication, leisure and entertainment.
At present, it is understood as an ability to bring all good feelings and arouse positive emotions. While the emotional value is sought after, there are some phenomena of generalization and abuse.
For example, think that emotional value is above everything else.
More and more people attach importance to and admire emotional value-some people shout "rejecting internal friction" and step into society, some people use dopamine to improve their mood, and some people follow suit and buy "the first cup of milk tea in autumn" to explore the small fortune of life … At the moment when "emotion+"has become a universal formula, it seems that "everything can have emotional value".
It is human nature to rely on others and foreign objects to gain emotional experience, but over-exaggerating emotional value will easily make us reject negative emotions more and more: if a person can’t provide emotional value, he will be labeled as "unworthy of communication"; If a job makes people feel anxious and stressed, it becomes the object of workers’ spit and attack; If an industry can’t capture the emotional value, it will be regarded as missing the wind … The emotional value in all fields is like a sugar-coated cannonball, which makes people intoxicated, sometimes ignoring rationality, logic and objective facts themselves.
"Banning Banana Green" as "Electronic Ibuprofen" for Office Workers Source: Network
For example, the assembly line "cultivates" emotional value.
At present, training courses with emotional value as the core emerge in an endless stream: "How to provide emotional value" and "King-type emotional value trading guide" have captured some people’s curiosity; There are also some courses called "communication training camp", which claim to be able to quickly master the world in a short time.
Providing emotional value is an ability, but not everyone has it. These institutions sell their "panacea" by packaging and marketing emotional value, creating an illusion that emotional value is a panacea for communication and coordination from the workplace to love; From epistemology to methodology, you can become a trader of emotional value with a few experiences and skills.
All kinds of emotional value training emerge in an endless stream. Source: Network
For example, calculate "flow" and "small account" for emotions.
From the sought-after concerts to the popularity of virtual emotional goods such as "Einstein’s brain", from the short dramas that burst into flames to the hot "Wang Po matchmaking" … We can all find the figure of emotional value in countless "big flows" of communication.
However, in order to chase traffic, some worthless emotional values spread on the Internet. For example, hot events such as "Qin Lang lost winter vacation homework in Paris" and "Little Girl" used public emotions to bring rhythm and flow, which occupied public resources and hurt public feelings. For another example, in the creation of micro-short plays, routines such as "overbearing president falls in love with me" and "hiding the rich man’s reverse appearance" are common, which tend to pay attention to emotional value and ignore "exaggeration" and "absurdity".
There are also some marketing activities that use emotions to increase sales with the mentality of "cutting leeks", but they don’t really see and understand consumers’ feelings.
Xu. For example, copy and paste the street sign "I miss you but the wind is still blowing in XX", and the online celebrity restaurant which provides social punching but tastes terrible.
two
Surrounded by emotional value, we can’t help thinking: Why are people so obsessed with emotional value? What effect will such infatuation bring?
People are emotional animals, and the pursuit of positive emotional experience is an innate instinct of people.
From a biological point of view, positive emotions are related to the reward system of the brain. When we experience positive emotions, the brain releases neurotransmitters such as dopamine, endorphins and serotonin. These chemicals will make us feel happy and satisfied, thus motivating us to pursue behaviors that bring positive emotions.
Judging from people’s needs, with the development of the times and social progress, people yearn for such energetic emotions as acceptance, happiness, satisfaction and intimacy. In today’s fast-paced work and life, our emotions are inevitably ups and downs. When we are under great pressure and depressed, we always hope to recharge our minds and heal our spirits through some pleasant emotional experiences.
Pursuing positive emotional experience is human instinct. Source: Xinhua News Agency
Excessive infatuation may lead to "drug resistance" or "withdrawal reaction".
Excessive pursuit of emotional value will produce a reaction similar to "drug resistance", which will reduce the pleasure of doing the same thing. In order to maintain and enhance the pleasure, we must constantly increase the "dose".
Once the emotional value is lacking, there may be a "withdrawal reaction". For example, some activities or relationships will produce positive emotional experience or social support for individuals, but when this experience or support suddenly terminates, people will feel a certain degree of emotional emptiness and feel depressed.
Fast-filling emotional experience makes our understanding of emotions simple and shallow.
Everyone’s emotional needs constitute the underlying logic of emotional value. A deep understanding of emotions is our unique and precious wealth as human beings. It brings us warm, warm, joyful, happy, loving, caring and other emotional experiences, which constitutes an important part of life and is the most precious part of our life. But when we excessively pursue immediate emotional satisfaction and stimulation, we often ignore that real emotions need time to brew and accumulate.
For example, when emotional value enters the field of love, we define good emotion as providing high emotional value. Couples quarreled on social platforms for everyone to judge, and the comment area was full of remarks such as "ta can’t give you emotional value, divide it". This kind of immediate and efficient positive emotion, which seems attractive, may lead to the emotional communication between people becoming too standardized and streamlined, thus losing its original depth and complexity.
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Each of us pursues happiness in our emotions and suffers in them. People’s emotions need to be appeased, and their hearts need to be healed. This is not a moaning, but a real physiological need. When people pursue emotional value, what they really want may not be 100% happiness, comfort and calmness, but emotional freedom.
There is no difference between good and bad emotions, and every emotion should be seen and accepted.
Emotion is the instinct of human beings. As a psychological behavior, there is no distinction between good or bad and right or wrong. Every emotion represents a psychological need and has its positive significance.
Of course, people often think that certain emotions are "good", such as happiness and excitement, because they bring pleasure and satisfaction; And some emotions are "bad", such as sadness and anger, which make people feel pain and discomfort.
But in fact, these so-called "good" emotions and "bad" emotions are indispensable to a person’s heart, and together they constitute our rich emotional world. For example, sadness may be telling you that others need to understand; Fear may alert you to potential threats; Anger may be helping you express your boundaries …
A truly strong and brave person is not only happy and laughing, but also has the ability to live in peace with any kind of emotion.
The key to cure the "cold of the mind" lies in oneself.
Whether it is craving others to provide emotional value in communication or soothing the body and mind by buying emotional products, in the final analysis, this is only a means of self-regulation, not the fundamental solution to the problem. Just as a physical cold needs to rely on our own immune system to overcome the virus, so a "mental cold" needs to be faced and adjusted by ourselves.
Buying "transshipment koi fish" may bring strong psychological hints, but good luck in real life depends on hard work; The course of high EQ can make people learn a few words, but the truly efficient way of communication is more and more popular … These may work for a while, but the truly stable and positive mood depends on whether there is a stronger heart, a more calm attitude and a more positive choice.
"Emotional value" is becoming "emotional business". Source: Half-monthly talk
Be alert to the "emotional trap" in the Internet age.
At present, many self-media and commercial organizations take advantage of everyone’s demand for emotional value to extreme emotions and then commercialize them. From the perspective of communication, these practices have a clear chain: extreme cases are generalized, complicated cause and effect are one-sided, practical problems are enlarged, aiming at the emotional points of most people, making a big splash, selling products and harvesting traffic. From "concocting emotions" to "completing transactions", an industrial chain is interlocking, so you can’t hide it.
We should have the ability to think independently, and beware of being routine in the "emotional chain". The platform should establish a more perfect content review mechanism to find and clean up bad information in time.
Finally, I hope you can hold the emotional switch, learn to adjust and manage your emotions, and be more comfortable and confident in your life.
Author: Zhang Zhimeng Chen Le