Journal No.2732 on May 3, 2022period

At the beginning of May, the cycle continued.

The first online drama "You Saved 10,000 Times" produced by Qingmei Film is being broadcasted simultaneously by iQiyi and Tencent Video. Compared with the online drama "The Beginning" and the twinkling star, which were broadcast separately by Tencent video at the beginning of the year, the drama "You Saved 10,000 Times" is different in that it is a rare comedy type in the market, focusing on the hilarious cycle, and it is a down-to-earth cool drama. When the first producer interviewed Yuan Yumei, the chief producer, she expressed the hope that the drama could awaken the enthusiasm of the "aborigines" on the Internet.

　

Arouse the curiosity of the audience, and good word of mouth is the core of the circle.

Yuan Yumei is the producer and producer of "Never Imagine" series, and served as the chief producer of "Trembling Abe" to carefully create a costume soft sci-fi comedy, and initiated the "black idol drama" type online drama "Cambrian". By the time it was produced, 500,000 people in Douban had a high evaluation of 9 points, and Netflix purchased the first China online drama "White Night Chasing the Murder". In the past 10 years, she has produced almost more than 20 online dramas.

The pursuit of "innovative" stories, "non-standardized" types, even if they were not optimistic in the early stage. One of her core ideas in content selection is that the story she wants to tell, no matter from the structure of the play or the production, always has an interesting and unique soul. She believes that this is to awaken the curiosity of the audience and the core of a good word of mouth.

　

Korean popular comics adaptation,

Extending social topics after innovation

"You Saved 10,000 Times" is based on the Korean cartoon "My boss dies once a day" created by Li Jiaxuan. The original cartoon has only 61 words, so it is difficult to support the content of 24 episodes with such a small volume, but for producers, the priority is not the volume, but the genes of the project. Yuan Yumei said that when choosing this project, the most important thing was the rules of the game of time cycle and the man’s design, as well as the character relationship formed by the main characters in the cycle: a simple sentence can be summarized as "you die and I cycle"; This makes the story different from the previous time cycle theme, and becomes a two-person game that contains each other, which is the core of this cartoon; In addition, it also involves the universal topic of workplace relations, which is more likely to arouse the attention and resonance of the audience. Time and space changes involve the workplace, and besides innovation, extended social topicality comes out.

"To sort out the rules of the game of time cycle, the story should be logical, the characters need to build emotional lines, and on this basis, they should increase their sense of joy and brain holes, which is obviously difficult and challenging from the level of script development." Therefore, in addition to the main screenwriter Zhou Zhan, she joined the comedy screenwriter and brain hole screenwriter, and Yuan Yumei herself participated in the whole process. "Everyone brainstorms together, then puts pen to paper, deliberates and modifies, and reorganizes over and over again, as if building a Lego without model reference." Chief producer Yuan Yumei said.

This shows that innovation is not easy.

　

Characters are born for scripts,

Good actors also need to be shaped.

Yuan Yumei also said: "Teacher Alvin (who plays Yu Ge) joined the group a few days later. As soon as he arrived, he said that he knew who played who without introduction, because all the actors fit in well with the modeling and were able to sit in the right place in an instant, including several newcomers.

For the role of Yu Ge, he also thought about it in advance, and he also prepared a fan and teapot professionally. I said that we didn’t need these for our play. After showing him a circle of communication, he said, Sister Mei, I get it. I want to play my younger self. Although he is a veteran in the workplace, he is not the old-fashioned image that everyone used to know, but a younger and more cheerful color figure. This actually comes from the self-consistency between character design and drama temperament. Teacher Alvin is very professional and knows our play very well. On the set the next day, his performance was amazing, and the director and I clapped our hands in front of the monitor. "

Through Alvin’s example, the temperament pursued by You Who Saved 10,000 Times can be seen-the story takes place in the workplace, and the choice and modeling of actors need to balance the sense of fantasy and reality to complete a practical and appropriate "suspension"; It is also the focus of the founders’ work to maximize this temperament in modeling.

According to Yuan Yumei, in order to make the actors fit the roles, she and the modeling teacher Chloebaby studied the characteristics of each actor, and even turned over everyone’s past red carpet photos and little red book daily life, so as to enlarge everyone’s advantage customization scheme. "For example, my first feeling when I saw Xinwen Xu was that she was very suitable for small pigtails on her hair and was very suitable for pentagonal accessories; When I first met Geng Yeting, his hair was particularly dark, and he loved fitness, which made him look stronger. He immediately decided to bleach and dye his hair, and it was white and lively. Liu Xuwei, who plays Jiang Huohuo, is the only one I selected from a large pile of actors’ materials. I immediately made an appointment to meet him. After meeting him, I felt that Yan was right, but he was too young, and he still needed styling to make him look foreign and sunny. His hairstyle should find the best degree between Jiehuo and man next door, and he should be trimmed every ten days. The choice of clothes makes him relaxed and uninhibited, in line with the state of a cutting-edge painter. I hope to build him into a real rival in love with Ke Bai, so that everyone is willing to stand up for the CP of the woman and the man once in a while. Ludo’s style is to make her more natural and homely, but she has a memory. The blue and white sea soul shirt is the first dress I decided to wear, and she started to cycle from this dress. The choice of other clothes is related to her state of mind. We put a lot of thought into the modeling of Evil Road, with the same color and texture. At first, the modeling teacher paid attention to the difference of the whole body and wanted the audience to "find the same". Later, after discussing with him, I adjusted it to let everyone "find the different" and try to focus on the upper body.So there is a classic broom head and an exaggerated shoulder red skirt. Even when Ludo becomes more and more brave and can be himself, the evil Ludo will become more and more like Ludo until it will disappear. "

Yuan Yumei seems to know that the actors she chooses don’t have a lot of traffic, so she tries her best to blend the balance with soft power.

This time, the whole network exclaimed that Ke Bai was handsome out of the sky. We also learned that the role of Bai Zhenzhen (played by Ke Bai) is characterized by narcissism and self-discipline, so most of the styling choices are suits or formal casual clothes, which are also commented as "semi-permanent suits" by eagle-eyed netizens, and they always feel upper body in an instant. Modeling and makeup also add more memory points to the role of Bai Truth.

"White hair design for Ke Bai is to increase the level of hair. The designed highlight color is natural, and it feels a little like a halo, which makes his hair look less dull, paste into a piece, and then it looks hierarchical, and the most important thing is to echo the facial contour. However, when love happens, the clothing of white truth will change with the plot, and it will also echo the clothing of the female host, which also implies the growth and change of this character from the outside to the inside. "

In the permanent five-person group in the office, the white truth played by Ke Bai represents the narcissistic director boss; Zhang Yaqin plays Li Luduo as an office worker who is attacked by his boss, colleagues and elders. Xinwen Xu plays Kong Feifei, which fits the current aesthetics and makes a delicate Liu Genghong girl; Lin Zhiying, played by Zhao Xin, is a gentle and graceful second-born mother, trying to maintain the balance between workplace and family, which is very eye-catching; Yu Ge (played by Alvin), an old fox in fish in troubled waters, and Ding Sha (played by Zhou Hengyu), an intern, also have great personal charm and characteristics. It is worth mentioning that the characters not only add many designs in the early stage, but also are extremely creative in the visual effects in the later stage. When you hear the praise of Bai Zhen, the little red flower that blooms in the wind on Yu Ge’s shoulders, but will wither immediately when you are accused, is it cute?

　

A team that believes in black fairy tales,

Create a strong visual style of "comic reality"

If you want to present such a fantastic brain-hole drama, you need a director who has made comedies and can fly, but can take care of the real part. In this way, we can inspire more laughter and burdens with the actors on the set, and also accurately capture the real joys and sorrows of the characters behind the comedy. Director Anning Deng once filmed How My Mother-in-law Is So Lovely. At that time, this drama was the most watched drama in Taiwan Province, and it was also a comedy type that deconstructed reality, so Deng Dao became the first choice for producers to throw an olive branch.

"At the same time, because of the particularity of the script, we need a photographer who has made both movies and plays, so Teacher Wang Jiafei became the best choice, just as she and the director also cooperated and cooperated smoothly. Including costume modeling, Chloebaby and production designer Li Peng have also added a lot of interesting pictures, especially in the presentation of the living environment with many female roads and many evil roads, which has increased the connection with reality on the basis of wide brain opening. " Yuan Yumei said.

In addition, it is also very important to let the responsible late directors enter the story in advance, which can add more creative ideas to realize the strong visual style of "comic reality" pursued by the series.

"You Saved 10,000 Times" is very close to the language system of the young audience. After its launch, it received tap water Amway in Weibo, but it failed to laugh, and it was killed by special effects. The drama returned to us who loved to laugh … All kinds of comments and barrage were also very cute, just like the continuation of the drama temperament. In particular, the fancy death in the first episode, with a big brain hole, was called "new nonsense drama" by netizens and spread wildly on the short video platform. At the same time, the bold use of new people in the play also produced a star-making effect, and several fans of Tik Tok and Weibo who participated in the show rose sharply, which once caused the mobile phone card to die.

In the title, the stop-motion animation with black fairy tale texture begins the cycle; The diversity titles presented by using Tetris game elements are also very colorful, lively and interesting, which makes people think. In addition, comics, animation, three-dimensional animation and sound effects are used in many places in the play to externalize and exaggerate the inner world of the characters, and the plot of the characters is reproduced from time to time, which always makes the audience full of surprises and expectations in the process of chasing the drama and get the pleasure of "actually being able to do this".

　

The most comedy material in history,

Eggs, small theaters, and stalks are constantly playing.

From the preview of "You Who Saved 10,000 Times" on April 14th, to the regular distribution of eggs, tidbits and various small theaters outside every afternoon, the concept of "death-to-death hilarious cycle" was carried through to the end. After watching the feature film, the drama powder can continue to chase the small rescue theater on multiple platforms, which is quite happy to buy one and get one free. Interact with constantly updated tidbits and various expression packs; In the barrage interactive area between Tencent video and iQiyi video, there will also be a "overlord goose", and the barrage from time to time is also very suitable for the theme of time cycle, which directly fills the audience’s happy experience of watching the drama.

"You Saved 10,000 Times" insists on making innovative choices, no matter the theme, character design, production and later screen presentation, it strives to be new and change. In the real interaction with the audience again and again, drama, performance, special effects, soundtrack and sound effects, barrage, egg theater and other ways are used to increase the interest and visibility of the content of film and television dramas. It is really interesting and funny to forward Amway-You Saved 10,000 Times through a small screen to convey happiness, break boundaries and let more audiences enjoy the cool feeling of watching the drama.

If you want to get some happiness and recover some innocence and childlike interest, you might as well pay attention to it.

[car home] A few days ago, Deep Blue Automobile announced that its delivery volume in October 2024 was 27,862 vehicles, and all orders were 36,277 vehicles. In addition, (|) ordered more than 10,000 units within 10 days of listing, and started mass delivery.

Deep Blue S05 is a compact SUV, which was launched on October 20th. The new car offers a total of six models, namely extended range version and pure electric version, and the price is 11.99-14.99 million yuan. The car comes standard with an intelligent driving system, equipped with an 8-megapixel high-definition camera, 4 panoramic cameras, 5 millimeter-wave radars and 12 ultrasonic radars. In terms of body size, the length, width and height of the car are 4620/1900/1600mm and the wheelbase is 2880 mm.

In terms of power, the extended range version of Deep Blue S05 adopts a 1.5L range extender with the maximum power of 72kW and the maximum power of the driving motor of 160kW, which is matched with two kinds of battery packs with capacities of 17.08kWh and 27.28kWh, with a pure electric cruising range of 100km and 155km respectively, and a fuel consumption of 4.95L/100km and 5.05L/100km respectively. The pure electric version will be equipped with a driving motor with a maximum power of 175kW and a battery pack with a capacity of 56.12kWh. The CLTC pure electric cruising range is 510km. (Text/car home Yan Huan)

[car home Beijing Preferential Promotion Channel] At present, there are substantial preferential activities in Beijing, with the highest discount reaching 56,000 yuan. After this discount, the minimum starting price of FAW-Volkswagen CC has dropped to 168,900 yuan. If you are interested in this model, you may wish to click "Check the car price" in the quotation form to get a higher discount.

The design of FAW-Volkswagen CC is both dynamic and elegant. The front face adopts chrome-plated banner air intake grille with sharp LED headlights, showing a stylish atmosphere. The body lines are smooth, and the slip-back design gives the vehicle a unique sporty atmosphere. On the whole, FAW-Volkswagen CC attracts many consumers who pursue individuality and quality with exquisite technology and fashionable design elements.

FAW-Volkswagen CC has a body size of 4865*1870*1459mm and a wheelbase of 2841mm, showing elegant side lines. The front and rear wheel tracks are 1586mm and 1572mm respectively, which ensures the stability and handling of the vehicle. Equipped with 245/45 R18 tyre size and exquisite 18-inch wheels, it further enhances its sense of sports and luxury.

The interior design of FAW-Volkswagen CC is simple and luxurious, and adopts modern design language to create a scientific and technological atmosphere. The steering wheel is wrapped in leather, which is comfortable to feel and supports manual up and down+front and rear adjustment, so that the driver can find the best grip position. The center console is equipped with a 9.2-inch central control screen, which supports the voice recognition control of multimedia system, navigation, telephone and air conditioner, and improves the driving convenience. In addition, the car is also equipped with USB and Type-C interfaces, with three interfaces in the front row and two interfaces in the back row to meet the charging needs of passengers. In terms of seats, the front and rear rows are made of leather /Alcantara mixed material. The main and co-pilot seats have heating function, and support front and rear adjustment, backrest adjustment, height adjustment (4-way) and lumbar support (4-way), providing excellent ride comfort. The rear seats can be tilted in proportion, which increases the flexibility of storage space.

FAW-Volkswagen CC is equipped with a 2.0T L4 engine with a maximum power of 137kW and a maximum torque of 320N·m, which is matched with a 7-speed wet dual-clutch gearbox with abundant power and smooth shifting.

The owner of car home said: "The whole body of FAW-Volkswagen CC is relatively low, and visually it feels low at the front and high at the back, which is very sporty. The shape of the air intake grille on the front face is exaggerated and very combative. Chrome-plated decorative strips cross the whole front face, which is very distinctive and exquisite after being matched with LED daytime running lights. The blackened rearview mirror is the finishing touch on the white body, which is very sporty. From the B-pillar to the rear of the car, the streamline is very beautiful, making the whole car elegant. The exhaust at the back and the small upturned duck tail on the upper tailgate make the whole car feel sporty and young and fashionable, which is very beautiful. "

According to Cailian News, at the Huawei Developers Conference held today, HarmonyOS NEXT launched a Beta version for developers, and Huawei Mate 60 series, Mate X5, MatePad Pro 13.2-inch and other devices were upgraded on the same day. It is expected that the Beta upgrade will be launched for consumers in August 2024, and the official version will be launched with the launch of Mate70 series in the fourth quarter.

In addition, Huawei Cloud released Pangu Model 5.0 at the meeting, including different parameter scales such as one billion, ten billion, one hundred billion and one trillion.

It is worth mentioning that Huawei Cloud also released a large model of Pangu’s intelligent body, and demonstrated the Kuafu humanoid robot in cooperation with Leju Robot on the spot, and completed interactive demonstrations such as object identification, question-and-answer interaction, high-five, and water delivery.

Pure blood HarmonyOS has achieved full-stack self-research

At the Huawei Developer Conference, Yu Chengdong, managing director of Huawei and chairman of terminal BG, said,Pure blood HarmonyOS realizes full-stack self-research from the inside out.. "HarmonyOS is a full-scenario intelligent operating system based on Open Harmony, which is an autonomous and controllable operating system from China."

At present,There are more than 900 million ecological devices in HarmonyOS, and the number of Harmony OS developers has reached 2.54 million.. Yu Chengdong revealed that shipments of Pura 70 series increased by 68% from January to May in 2014, and shipments of flagship mobile phones increased by 72%.

Up to now, the first 5,000 APPs have been added to HarmonyOS Eco, and 1,500+apps have been put on the shelves. Yu Chengdong specially thanked mainstream app manufacturers such as Tik Tok, Meituan and Nail.

At the meeting, mPaaS, an ant math department, also announced the progress of three-way co-construction of HarmonyOS Ecology: more than 200 apps including Huaxia Bank, Guangfa Bank, PetroChina and China Mobile started the HarmonyOS development test. It is reported that Ant mPaaS is a mobile development platform under several branches, which has been fully adapted to more than 100 SDK in HarmonyOS.

The science and technology innovation board Journal learned that Zhongtai Securities also pushed its mobile App, Taiqi Futong, to complete the first batch of native application development in HarmonyOS, and launched it in the "HarmonyOS Pioneer Application Zone" in Huawei’s application market. According to the person in charge of the Zhongtai Qifutong team, the post-construction of the HarmonyOS Edition project will realize the optimization of four functions, including the coverage of basic services, the customization of personalized functions of customers, the integrated display of account information and the deep adaptation of HarmonyOS’s characteristic functions.

However, some people related to the industrial chain expressed concern about the ecological construction after HarmonyOS completely separated from Android. “Some overseas apps may not work on pure blood HarmonyOS, including some minority apps. After completely leaving Android, it is impossible for all apps to support HarmonyOS.So there is still a long way to go. However, it remains to be seen how HarmonyOS will advance overseas and how well it will be accepted by consumers. "

Pangu Big Model 5.0 was released to show the interaction of humanoid robots.

Pangu Big Model 5.0 was released today, including models with different parameters and specifications. Among them, Pangu E series with billions of parameters can support smart applications such as mobile phones and PCs. Pangu P series with tens of billions of parameters is suitable for reasoning scenarios with low delay and low cost; Pangu series with hundreds of billions of parameters is suitable for dealing with complex reasoning and can become the base of general enterprise model; Pangu S series super-large model with trillions of parameters is a super-large model to deal with cross-domain multi-tasks

In the past year, the Pangu Grand Model has landed in more than 30 industries and more than 400 scenes, including government affairs, finance, manufacturing, pharmaceutical research and development, coal mines, steel, railways, autonomous driving, industrial design, architectural design, meteorology and other fields.

At the meeting, Huawei Cloud released Pangu’s intelligent model, which supports robots to complete more than 10 steps of task planning, and realizes multi-scene generalization and multi-task processing in task execution. Pangu big model can also generate training videos that robots need.

Zhang Pingan had a dialogue and interaction with the humanoid robot at the scene, and finished high-fiving, handing water and other actions.

The science and technology innovation board Journal reporter learned that Huawei Cloud is cooperating with Leju Robot, and Leng Xiaokun, chairman of Leju Robot, told the reporter,Huawei Cloud and Leju signed a strategic cooperation at the beginning of the year.And jointly explore that application of Pangu big model+Kuafu humanoid robot,The two sides will advance simultaneously in the two major scenes of industry and family..

Zhang Pingan said that apart from humanoid robots, Pangu’s intelligent model can also be used for various forms of industrial robots and service robots, so that they can help human beings to engage in dangerous and arduous work.

"As everyone expected, let AI robots help us to wash clothes, cook and sweep the floor, so that we can have more time to read books, write poems and paint." Zhang Pingan said.

Original title:Huawei Pure Blood HarmonyOS is here! It is expected to be officially commercialized in the fourth quarter

　　　　In 2015, the bright spots of Internet development in China appeared frequently. This aspect benefited from the rich accumulation of talents, users, products, companies, capital and concepts after 20 years of development of the Internet in China, which ushered in a period of rapid development from a network power to a network power; On the other hand, thanks to the top-level design of the country and the active participation of the whole society, the "internet plus" has risen to the national strategic level, promoting mass entrepreneurship and innovation, and the Internet has become an indispensable part of China’s infrastructure construction, scientific and technological progress, economic transformation, social development, national governance and even international exchanges and cooperation.　

　　　　Highlights of Internet Development in China in 2015

　　　　The 13th Five-Year Plan proposal adopted by the Fifth Plenary Session of the 18th CPC Central Committee emphasizes the implementation of the strategy of strengthening the country through network, the implementation of the "internet plus" action plan, the development of sharing economy and the implementation of the national big data strategy. The national top-level design has greatly promoted the Internet to penetrate all aspects of China’s economic, social and cultural development.

　　　　(A) the national strategic level

　　　　1. "internet plus" has risen to a national strategy and built a new ecology of economic development.

　　　　In March, the government work report proposed to formulate the "internet plus" action plan, and in June, the the State Council executive meeting adopted the "internet plus Action Guiding Opinions". In 2015, eight ministries and bureaus, including the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Communications, the Ministry of Agriculture, the Ministry of Commerce, the Health Planning Commission, the Tourism Bureau and the Energy Bureau, issued the "internet plus", among which the Ministry of Commerce has issued the first ministerial-level action plan, and the Ministry of Industry and Information Technology issued the "internet plus" three-year action plan. Subsequently, local versions of action plans were launched one after another. Fujian, Jiangxi, Jiangsu, Guangdong, Sichuan, Hunan, Henan and other provinces will definitely formulate their own Internet action plans. More than 20 provincial local governments across the country have signed strategic cooperation agreements with major Internet companies to carry out comprehensive and in-depth cooperation in cloud computing, big data, smart city construction, Internet public services, e-commerce and Internet finance.

　　　　"internet plus" related forums and conferences are getting more and more popular. From government to enterprises to individuals, people are exploring how to use the power of the Internet to achieve efficiency improvement, industrial upgrading and innovation and entrepreneurship. Internet plus Finance, inclusive finance in the Internet Age; Retail in internet plus, achieving e-commerce; Internet+education to achieve universal online education; Internet plus Life Service, Achieving O2O. The "mass entrepreneurship and innovation" promoted by the Internet are also concentrated in these areas. The future Internet will be combined with agriculture, education, medical care, finance, transportation, tourism, culture, home, life service, media, advertising, retail and other industries to form a new ecological landscape.

　　　　2. Accelerate the pace of becoming a network power and actively participate in global Internet governance.

　　　　In October, the "Thirteenth Five-Year Plan" proposal adopted by the Fifth Plenary Session of the 18th CPC Central Committee clearly stated: "Implement the strategy of strengthening the country by network and accelerate the construction of a new generation of information infrastructure with high speed, mobility, security and ubiquity". China has nearly 700 million netizens, more than 4 million websites, 1.3 billion mobile phone users, 600 million WeChat and Weibo users, and the market value of 7.85 trillion Internet listed companies. It is a veritable Internet power. At present, four listed companies, Alibaba, Tencent, Baidu and JD.COM, have entered the top 10 global Internet companies. Non-listed companies such as Huawei, Ant Financial and Xiaomi have also entered the top 20 in the world. China’s Internet industry is developing steadily, the market competition is full, and its independent innovation ability is enhanced, and it is making great strides to become a network power.

　　　　In 2015, China actively participated in the global Internet development and governance, fully expressed China’s proposition of establishing a new global cyberspace order, and put forward the "China Plan" for Internet development and governance. In September, the Chairman of the Supreme Leader visited the United States, and the two sides reached important consensus on cybersecurity and other aspects, and reached six achievements in the Internet field. In December, China hosted the second world internet conference with higher specifications and larger scale. In the keynote speech of the conference, the supreme leader put forward four principles of respecting network sovereignty, maintaining peace and security, promoting open cooperation, and building a well-ordered global Internet governance system, and five propositions of jointly building a community of cyberspace destiny, which have far-reaching influence.

　　　　3. Comprehensively promote the national big data strategy and build a data power.

　　　　The 13th Five-Year Plan proposes that China will implement the strategy of strengthening the country through network, the "internet plus" action plan and the national big data strategy. In September, the State Council officially issued the "Action Program for Promoting Big Data Development", which put forward the top-level design of China’s big data development from the overall height of the national big data development strategy. The Ministry of Industry and Information Technology is formulating the "Thirteenth Five-Year Development Plan for Big Data Industry". On November 17, People’s Daily published an article signed by Meng Jianzhu, Minister of Public Security, proposing to co-ordinate the construction of infrastructure such as big data, cloud computing center and Internet of Things.

　　　　The convergence of the Internet and human economic and social activities has triggered explosive growth of data. Big data has become the core theme of deepening the development of national informatization and the next starting point for the country to promote the development of informatization. Developing big data has become an inevitable choice for building a data power and promoting big data to govern the country. Local governments have begun to actively seize the opportunity to promote the development of big data. On April 14th, Guiyang Big Data Exchange, the first big data exchange in China, was officially put into operation and completed the first batch of big data transactions. The Southern Data Center of the three major communication operators and the first national comprehensive experimental zone for big data were also completed in Guizhou. On December 12th, Zhongguancun in Beijing released the roadmap and enterprise distribution map of "Big Data" industry to the society for the first time. By 2020, Zhongguancun will gather 600 big data innovative enterprises and cultivate 6,000 enterprises with big data application capabilities.

　　　　(B) the level of industry development

　　　　1. "internet plus" is more manifested as "moving internet plus".

　　　　No matter from the market, equipment, traffic, or from the user’s point of view, the mobile Internet will continue to maintain rapid growth. According to CNNIC statistics, as of June 2015, the number of Internet users in China reached 668 million, while the number of mobile phone users reached 594 million. The proportion of Internet users using mobile phones increased from 85.8% in December 2014 to 88.9%. According to the statistics of iResearch, in the third quarter of 2015, the scale of China’s network economy reached 278.39 billion yuan, with a mobile contribution rate of 36.0%, which is still increasing. In October, the monthly average mobile Internet access traffic reached 361.6M, up 88.3% year-on-year, and the mobile Internet access traffic reached 2.88 billion g, which doubled in October. China has built the world’s largest fourth-generation mobile communication (4G) network.

　　　　"internet plus" is more manifested as "Mobile internet plus", and its new products, new applications and new models emerge one after another, laying a solid foundation and creating a broad space for "internet plus" action. In the field of the combination of the Internet and traditional industries, the mobile Internet has seized the limelight, and the investment and financing in the fields of transportation, finance, education, medical care, socialization, tourism, entertainment, life service, e-commerce, advertising and marketing are extremely active. A new round of hardware innovation represented by wearable devices, smart cars and smart homes has flourished, with core chips, operating systems, HTML5, 4G/5G, cloud computing and smart homes.

　　　　2. Internet services are vertical and refined, and O2O is reshuffled and adjusted.

　　　　Various service fields of the Internet are developing vertically, splitting out more subdivided demands, attracting capital investment and giving birth to entrepreneurial opportunities. Among them, O2O field is the most active, covering almost all peripheral services such as automobiles, tourism, education, take-away, laundry, car washing and housekeeping. With the increase of market competitors, the vertical market is characterized by severe verticalization and refinement, and the adjustment of O2O industry is also in full swing.

　　　　Driven by capital and market, the core areas of Internet vertical services, such as online reading, O2O, online travel, and dating networks, began to be strong and strong, and the stronger they became. In January, Shanda Literature and Tencent Literature merged; Didi, quick merger in February; In April, 58 Tongcheng and Jiji.com announced the merger; In October, the public comment, the US Mission announced the merger, Ctrip and Qunar announced the merger; In December, jiayuan and Lily.com announced the merger. There are fewer opportunities left for small and medium-sized entrepreneurs in the whole vertical field, but small and beautiful enterprises are still likely to counterattack by deeply cultivating "the refinement of serving people" and "the uniqueness of consumption scenes".

　　　　3. The Internet helps the sharing economy to reconstruct a new format and become a new driving force for future industrial development.

　　　　On October 29th, the word "sharing economy" appeared in the communiqué of the Fifth Plenary Session of the 18th CPC Central Committee, and it was proposed to "develop the sharing economy". At the second world internet conference, the Chairman of the Supreme Leader talked about the need to focus on developing new formats such as sharing economy during the 13th Five-Year Plan period. It is the development of Internet technology that makes the sharing economy enter a new stage of development. It is suggested that 2015 is the first year of sharing economy in China.

　　　　Sharing economy is a sharp weapon to transform and upgrade traditional industries with Internet thinking. The traditional "rules of the game" in the fields of house leasing, transportation, housekeeping, hotels, restaurants and so on are being changed. Apps such as Didi Chuche, Ride, Dada, Everyone Express, and Going Home for Dinner are typical business products of the sharing economy. The sharing economy is changing the industrial chain structure of the format and reconstructing the original format. This format connects many idle, scattered and silent resources in society, and optimizes the allocation of social resources with the help of mobile Internet, big data and geographical location services, which not only reduces the cost, but also solves the "pain point", to some extent, changes the mode of relying on continuous investment to expand reproduction, and finally breaks the original business rules. The new format and mode of sharing economy are becoming a new driving force to promote the future industrial development.

　　　　4. The new network culture is booming, creating a new path for the prosperity and development of the cultural industry.

　　　　On October 19th, the Central Committee of the Communist Party of China’s Opinions on Prospering and Developing Socialist Literature and Art put forward that we should vigorously develop online literature and art. Driven by the policy and cultural consumption demand, the emerging network culture is booming. At present, the scale of China’s network culture industry reaches 150 billion yuan, up 200% year-on-year; Online original literary works exceed the sum of works published by paper media in contemporary literature for 50 years. With the rapid and extensive coverage of social media, a number of self-media with the responsibility of spreading knowledge of Chinese studies and promoting traditional culture have sprung up. With the help of the Internet, the overseas spread of China culture has reached an unprecedented breadth.

　　　　Internet "IP" (the abbreviation of intellectual property, meaning intellectual property) became the top hot word in the Internet field in 2015. The popular IP derived from online literature became the focus of crazy competition among major film and television companies, and many TV dramas adapted from the Internet "IP" were broadcasted, which triggered many rounds of social debates and highlighted the value of online IP. At present, around the popular "IP", a mature one-stop industry such as film and television drama, online drama, radio drama, comics and game production has been formed. From copyright trading to the production and distribution of film and television content, to the development of a series of derivative products such as games, e-commerce, real entertainment, toys, artists’ brokers, fan economy, etc., the improvement of production and creative ability brings about the feasibility of realizing products in various forms. Network culture has become an important force to promote the rapid development of China’s cultural industry.

　　　　5. The independent innovation capability of Internet technology has been enhanced to promote the development of smart industry in China.

　　　　In 2015, the development of Internet technology in China achieved major breakthroughs in many fields, such as 4G/5G network technology, mobile chips, intelligent terminals, cloud computing, big data, satellite navigation, etc., showing the characteristics of significantly enhancing the independent innovation capability of network technology, accelerating the catching-up of intelligent terminal manufacturing industry, and constantly cultivating new technologies and applications to form new formats.

　　　　At the second world internet conference "Light of the Internet" Expo, the virtual fitting mirrors of Baidu unmanned vehicle, Alibaba Cloud technology, JD.COM "Weilian Smart Home" and Suning "Augmented Reality" displayed the latest technologies, products and applications of the Internet in China. Emerging technologies such as the Internet of Things, virtual reality, smart wearables, drones, service robots, and intelligent networked cars accelerate commercialization. The close combination of Internet and intelligent manufacturing has become the leading mode for the development of Industry 4.0 and smart industry. Traditional manufacturing fields are focusing on creating intelligent factories and interconnected factories, developing intelligent manufacturing equipment, developing intelligent terminal products, encouraging artificial intelligence hardware innovation, and promoting digital and intelligent upgrading of consumer electronics products.

　　　　6. Internet and industry are deeply integrated to promote the evolution of new media and communication methods.

　　　　In 2015, the pace of traditional media in building new media and promoting media integration was greatly accelerated. A "central kitchen" and a "super editorial department" were set up to carry out process reengineering and institutional reorganization, build a media-integrated cloud platform, open up PCs and mobile terminals, and distribute information around users on demand. Drone news, data news and robot news began to appear. Traditional media in many places launched a new version of the news client, and the People’s Daily client was launched in the third phase. Boundless, Southern Plus, Nine Schools, Cover, Meeting Point, Looking at Chutian and Frontier appeared one after another, and the mobile internet field became the main battlefield for media integration and development. In the future, the development of new technologies such as 4G and 5G mobile communication technology, big data, Internet of Things and wearable smart devices will have a far-reaching impact on the transformation of the media industry. Different channels and forms of media information will be integrated into the digital platform. Internet has eliminated the boundary between media and non-media platforms, and new media groups and modern communication systems with three-dimensional diversity and integrated development are taking shape and developing.

　　　　(C) the level of social management

　　　　1. The construction of the rule of law in cyberspace has been comprehensively promoted, providing a solid guarantee for the network power.　

　　　　Cyberspace, like the real society, should not only advocate freedom, but also maintain order. Cyberspace is not an "extra-legal place", which has become a social consensus. Promulgating network security laws and regulations and a series of guiding opinions on industry development, strengthening the governance of cyberspace and cracking down on illegal crimes are the proper meaning of cyberspace governance and the necessary guarantee for building a network power.

　　　　Since the 18th National Congress of the Communist Party of China, China’s cyberspace legal system has taken shape, covering many aspects, such as cybersecurity legislation, Internet infrastructure and basic resources legislation, Internet service legislation, e-government legislation, e-commerce legislation and Internet criminal legislation. In July 2015, the "Cyber Security Law" (draft) was open to the public for comments. The Ninth Amendment to the Criminal Law of People’s Republic of China (PRC), which was implemented in November, strengthened the protection of citizens’ personal information and added provisions on the crime of fabricating and disseminating false information. The Telecommunications Law and the Electronic Commerce Law are being drafted. In addition, the promulgation of normative documents and opinions such as Several Opinions on Strengthening the Service and Supervision of Market Subjects by Using Big Data, Action Plan for Promoting the Development of Big Data and Opinions on Strengthening the Supervision of Online Markets has become a supplement to cyberspace regulations.

　　　　2. Internet thinking promotes the transformation of government functions and innovates social management.

　　　　The development of the Internet should benefit people’s lives and be implemented by the transformation of government functions. In May, the State Council issued the Work Plan for Promoting the Combination of Decentralization, Administration and Transformation of Government Functions in 2015, pointing out that in promoting the innovation of supervision methods and optimizing government services, we should actively use information technology such as big data, cloud computing and Internet of Things to explore a new model of "internet plus supervision". In July, the State Council issued the Guiding Opinions on Actively Promoting the "internet plus" Action, clearly requiring "to build an integrated online public service system for the public and a new model of networked social management service with public participation". The Internet is deeply integrated with the government public service system, which simplifies the public service process with Internet thinking, promotes the equalization of resources, and greatly improves the service level and efficiency of the government. Government websites, Weibo, WeChat and government clients are becoming platforms for providing more convenient, better, all-round and all-weather public services.

　　　　At the same time, communications, news, radio and television, finance, retail, transportation and other industries have ushered in great changes in the Internet age. In particular, the transformation of traditional industries inspired by the integration of Internet thinking and sharing economy has brought great challenges to government management. On November 23rd, the State Council issued the Guiding Opinions on Giving Full Play to the Leading Role of New Consumption and Accelerating the Cultivation of New Supply and New Motive Force, proposing to adjust and improve the supporting system conducive to the growth of sharing economic model. Making full use of various channels such as trade associations, enterprises and social organizations to build a new governance model with extensive social participation has become a new idea for innovative social management.

　　　　Prospect of Internet Development in China in 2016

　　　　It should be noted that the development of things is always one after another and affects each other. In 2016, the influence of established Internet-related development plans, policies and regulations will gradually emerge, and new technologies, formats and models of the Internet will continue to develop. The signs and trends that have already appeared in the Internet market will become clearer. In 2016, China’s Internet development may have the following trends that deserve attention:

　　　　1. The Internet extends to the "last mile" and is increasingly becoming the infrastructure for economic and social development.

　　　　At present, there are nearly 700 million netizens in China, and the number of fixed broadband access ports reaches 407 million, covering all cities, towns and 93.5% administrative villages in China. With the implementation of the "Broadband China" strategy, it is expected to open up the "last mile" of network infrastructure, reduce the gap of Internet development level between the east and the west and between urban and rural areas, further improve the performance of China’s Internet, reduce network charges, make the achievements of Internet development benefit 1.3 billion people in China, and make the Internet truly become the infrastructure of China’s economic and social development, just like air, land, water and electricity. The information transmission, material exchange, management and even people’s way of thinking in society generally rely on the Internet, and the information society is getting closer and closer to us.

　　　　2. "internet plus" connects 360 lines, and the intelligent upgrade is accelerated.

　　　　Internet technology represented by big data and the Internet of Things is rapidly permeating the whole industry, and the era of wisdom is quietly coming. The development of Internet will promote the intelligent level of products, equipment, production, management and services in manufacturing industry, and further realize product personalization, customization and batch production, process virtualization, factory intelligence and logistics intelligence. The combination of Internet and traditional industries, on the basis of vertical and refined development, will further carry out intelligent upgrading and transformation, and may achieve breakthrough expansion in the fields of car networking, smart home, wearable devices and machine automation. The supervision and service of government departments will also be more "timely, accurate, efficient and intelligent".

　　　　3. Network culture has become a new hot spot for investment, and industrial development promotes cultural prosperity.

　　　　In 2015, innovations in cultural concepts, contents, formats and communication channels were more reflected on the Internet. Unconsciously, a group of self-media whose mission is to spread the knowledge of Chinese studies and promote traditional culture have been frequently concerned, attracting a large number of fans; The box office of Chinese movies exceeded 40 billion yuan for the first time, and there have been many successful cases of marketing and publicity in third-and fourth-tier cities through internet channels. Some people say that "small town youth" determines the increase of Chinese movie box office; The "internet plus Culture+Finance" model is highly praised for its combination of investment and financial management, art collection and cultural communication. More and more foreign public get the image perception of China through social networks … The increasingly rich material will inevitably lead to higher spiritual pursuit, and internet plus culture will surely become a hot spot for investment. Some Internet companies have begun to set foot in media, film and television and other cultural industries.

　　　　The consumption of Internet cultural products will become a huge market. It will become a trend to promote the effective integration of cultural industry content and channels through the Internet, promote the combination of cultural creativity with the real economy and financial capital, and realize the extension and appreciation of the value of the whole industrial chain. Taking the network as a platform to promote the sharing of cultural achievements and taking culture as a carrier to promote the construction of a community of destiny in cyberspace will become the consensus of cultural inheritance and cultural innovation in the Internet age.

　　　　4. Technological innovation, industrial development and space governance to jointly promote the construction of a network power.

　　　　There is still a big gap between China and developed countries in terms of infrastructure, technology, industry, network security and network discourse right. Only by breaking the weakness of core technologies such as PC and mobile phone operating system and realizing the leap from consumer Internet to internet plus industry can we promote the development of network economy and network culture and make due contributions to the prosperity of China’s economy and culture.

　　　　At the same time, ensuring network security, promoting orderly development and building an Internet governance system will be the theme of China Internet in the future. The concept of interconnection, sharing and co-governance, which originated in China, will spread more widely around the world. More and more Internet enterprises in China will go to the world and drive the development of the Internet all over the world through their own development. China will play a more active role in the development and governance of the Internet, and the pace of becoming a network power will become more and more solid.

　　　　Editor in charge: Zhu Xiaohu

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