The Central Radio and Television General Station and Tik Tok Group started the strategic cooperation of live broadcast of the 2022 FIFA World Cup Qatar 2022 Games.

　　On June 21st, China Central Radio and Television Station and Tik Tok Group jointly held a cloud release event, announcing that Tik Tok Group will become the right-holding broadcaster in FIFA World Cup Qatar 2022 in 2022 and the strategic partner of CCTV’s live broadcast. Peng Jianming, member of the editorial meeting of the Central Radio and Television General Station and general manager of the General Manager’s Office, and Zhang Nan, CEO of Tik Tok Group, delivered speeches online and jointly launched the cooperation between the two parties.

　　Peng Jianming said in his speech that football is known as "the world’s first sport" and the World Cup is the top feast of this first sport, attracting the largest audience. CCTV has the exclusive TV and new media copyright and sub-licensing rights of FIFA World Cup Qatar 2022 in Chinese mainland in 2022. In order to ensure the broadcast quality and picture effect of this World Cup, CCTV will give full play to its strong ability and advantages in producing sports events, not only will it set up a special World Cup program production and broadcasting area in the International Broadcasting Center in front of Doha, A location studio will be built in Wachoff Square, which embodies rich regional characteristics, and the research and application achievements of new technologies such as 5G, 4K/8K, AI and big data will be fully utilized to realize the best viewing experience of the World Cup. Headquarters and Tik Tok Group have strong complementary advantages in copyright cooperation and new media communication. On the basis of good cooperation in the past, FIFA World Cup Qatar 2022 in 2022 has created a new opportunity for cooperation between us, enabling us to join hands to jointly create and explore new cooperation modes and technical means, and jointly achieve better new media communication effects and greater social benefits. I believe that through the establishment of ties and close cooperation, we will be able to stimulate more innovations and breakthroughs in the coverage of the World Cup and fully release the infinite charm of this top-level event!

　　Zhang Nan said in his speech that Tik Tok has become a favorite product for many sports fans. Whether it is the live broadcast of sports events, the re-creation of sports videos, or the knowledge sharing of fitness experts, the sports ecology in Tik Tok is getting richer and richer. For the upcoming World Cup, Tik Tok, like everyone else, is full of expectations, and will work closely with the reception desk to enrich everyone’s live broadcast experience by creating more interactive forms that are loved and creative, and present a wonderful and unforgettable World Cup feast for everyone.

　　Cao Yi, director of the Sports Youth Program Center of the Headquarters, Huang Ruigang, chairman and general manager of Zhongguang Film and Television Satellite Co., Ltd., Daniel lee, deputy director of the Sports Youth Program Center of the Headquarters, Yu Qin, deputy convener of the Audiovisual New Media Center of the Headquarters, Tashi Dhondup, Yu Xiaoqing and Xu Lijun, vice president of Tik Tok Group, Lang Fengwei, general manager of media cooperation of Tik Tok Group, Xu Yilong, general manager of Tik Tok Group Information Center, Shi Qiong, head of sports business of Tik Tok Group, and Ye Jueming Online.