The pure electricity market continues to be involved, and joint ventures have begun to take off. Buick is still the mainstream.

In the era of electrification, a common view is that independent brands and new power brands "play the leading role" and joint venture brands "run with each other". However, with the continuous growth and evolution of the electric vehicle market, the original pattern has changed. Nowadays, an obvious trend is that mainstream joint venture brands have begun to rise, and their stamina is sufficient, which has great momentum to catch up with new brands. More affordable price, stronger product strength, more reliable quality … these have become the correct way to open the joint venture pure electricity. For example, in the past, the entry threshold for medium-sized and large-sized joint-venture pure electric SUVs was basically above 300,000. However, the two pure electric vehicles of Buick Aoteneng family, ELECTRA E5 and ELECTRA E4, which went on the market this year directly jumped into the price band of 200,000, and the price of the pioneer version of Electra E5 delivered not long ago was as low as 169,900 yuan, which was involved in the price hinterland of its own brand, reducing its dimension and hitting its competitors, but also triggered a "catfish effect" in the whole pure electric market.

Playing pure electricity, Buick is still the mainstream.

Since December, major automobile manufacturers have set off a new round of price war to sprint the annual sales target, including Extreme Yue, Zero Run, Nezha and Chang ‘an, which also reflects that these manufacturers are facing considerable pressure in the terminal market.

In fact, most manufacturers hope to win sales through price reduction measures, but Buick relies on reasonable pricing in one step to achieve a gradual increase in sales without preferential treatment.

According to the November production and sales report issued by SAIC, its new energy sector performed well. Among them, the sales volume of SAIC-GM’s new energy vehicles continued to grow steadily, and it is estimated that the cumulative sales volume for the whole year will exceed 90,000. In November, the Buick brand continued to make new breakthroughs, and the delivery volume of 2024 micro-blue 6 of the 100,000-yuan national pure electric boutique sedan exceeded 10,000, setting a monthly sales record for this model. ELECTRA E5 and ELECTRA E4 keep a leading position in the joint venture pure electricity market.

At present, the domestic new energy market is showing a situation of competing with each other, and when the mainstream joint venture brand like Buick is serious and focuses on the pure electricity market, it can still easily occupy the mainstream position in the market, and there is still a great chance to achieve the overtaking of independent brands and new power brands in the future.

In fact, in terms of mechanical quality, configuration level, spatial performance and advanced lifestyle, the joint venture brand has established the cognition of "user-centered, providing high-quality products" in the minds of users very early. It can be said that it is the joint venture brand that helps the new power brand to complete the early market cultivation. In addition, the joint venture brand has a complete systematic construction in terms of production management system, industrial chain layout and marketing system. This year, the "thunderbolt" incidents of some brands have also told us time and again that without a deep foundation, it is impossible for enterprises to develop healthily.

As an old-fashioned joint venture car company, Buick, based on SAIC-GM’s powerful manufacturing system and the leading technical strength of the Autodyne platform, has built medium and large SUVs of ELECTRA E5 and ELECTRA E4, providing consumers with more peace of mind and higher quality car experience, and also comprehensively crushing rivals at the same level in terms of product strength and value strength.

150,000-250,000-level pure electric power, and Buick Auto Intelligent Electric SUV is the first choice.

On the other hand, ELECTRA E5 and ELECTRA E4 have won the recognition of the market and the trust of consumers in terms of product strength, value strength and quality sense, and they have shown strong competitiveness in the pure electricity market, for various reasons.

Specifically, the five-seat SUV ELECTRA E5 of Smart TV University and the smart coupe SUV ELECTRA E4 are all built on the "smarter, safer and more performance" platform of Otneng Smart Power, which can be said to have a good foundation and strong strength. Among them, ELECTRA E5, with its pioneer value, quality of large factories, solid battery life, industry-leading intelligent cabin and intelligent driving experience, and huge space for carrying the whole family, has been favored by consumers after listing, and its sales volume has been in the forefront of joint venture pure electric medium and large SUVs for many months. In particular, the pioneer version of ELECTRA E5 has an extremely long wheelbase of 2954mm and an extremely large five-seat quality space, which is rare at the same price. It is equipped with a new generation of VCS intelligent cockpit and L2 eCruise intelligent driving assistance function. The cruising range of CLTC is 545km, and its price is only 169,900 yuan, which shows Buick’s full sincerity to mainstream new energy consumers and has become a new benchmark for the market value of pure electricity of 150,000-200,000.

The SUV ELECTRA E4 has a coupe-like fashion shape and also takes into account the practical space of medium and large SUVs. It is equipped with a new generation of VCS intelligent cockpit and the latest iterative eConnect interconnection technology. It is equipped with an EYEMAX 30-inch curved 6K screen, which supports the parallel refresh of multi-module OTA at the system level of the whole vehicle. In terms of intelligent driving technology, the whole system comes standard with eCruise intelligent assisted driving system, providing FSRACC full-speed adaptive cruise, HOLCA intelligent lane centering assistance and other rich practical functions.

ELECTRA E5 and ELECTRA E4 have also made great efforts in places that are difficult for users to detect. For example, relying on the Autron smart platform, ELECTRA E5 and ELECTRA E4 have excellent performance in terms of performance and safety. Both pure electric vehicles are equipped with a wireless battery management system, which reduces the wiring harness by 90%, increases the energy density while reducing weight, improves the cruising range and enhances safety. In terms of battery safety, ELECTRA E5 and ELECTRA E4 are equipped with a total of seven protections, including ultra-high strength steel well-shaped battery pack, independent module liquid cooling plate, anti-arc design of high-voltage components, nano-scale aerogel thermal insulation wall, rapid exhaust passage in the pack, large-area Qualcomm explosion-proof net and "vehicle-cloud" combined battery health monitoring system. In addition, the test standard of the battery in the development process also far exceeds the national standard.

It is not difficult to find that the starting prices of ELECTRA E5 and ELECTRA E4 are all below 200,000, which further lowers the threshold for consumers to buy cars. At the same time, the quality of their big factories also gives consumers a reassurance, so that consumers have no endurance anxiety and travel with more peace of mind.

Recently, Buick announced the launch of the year-end car buying spree, offering warm-hearted benefits to consumers: before December 31st, if you buy the designated models of ELECTRA E5/ELECTRA E4, you can enjoy ten exclusive rights, such as lifetime warranty, replacement subsidy, free home charging, and you can get a "cubic Bluetooth entity key" if you buy any model. See Buick official website or consult your dealer for details.

Write it at the end

The industry believes that in the next 3-5 years, as the new energy market will continue to move forward in constant innovation and evolution, it is inevitable that players from all walks of life will reshuffle their cards. At present, independent brands, new power brands and joint venture brands have their own advantages. But in any case, the more the market involution intensifies, the more it tests a company’s comprehensive quality, such as operational efficiency, system strength, economies of scale and cash reserves, etc., which is the confidence of a joint venture factory like Buick in dealing with the price war.