Hi, Mom, a film that cannot be judged by technology.

There are always some rising new forces in the film and television industry. They are at the forefront of innovation and adventure, bringing great changes to the whole industry.
Author: coconut tree
After a year’s pause, the cinema film Spring Festival came back in 2021.
This year’s Spring Festival stalls, in addition to Detective Chinatown 3, who has been dormant for a year, there are several works that are either big cass or big productions squeezed into this runway. From the current performance, Hi, Mom directed by Jia Ling is the best one in word-of-mouth fermentation.
Unlike "Tang Tan 3", which was pre-sold first before the release, and the word-of-mouth spilled out after the release, Hi, Mom’s performance from before the release to after the release was more like a stable strength faction. And this is all due to the latter story itself.
Hi, Mom is a comedy film about affection, and the prototype of the story is Jia Ling and her mother. This is Jia Ling’s first film from a comedian to a film director. Undoubtedly, there are some audio-visual language problems, but this time, in the eyes of most audiences, these seem to be unimportant.
"Laughing with tears" is the most feedback given by the audience. From the market point of view, this may be the only magic weapon to make a commercial film successful, but Hi, Mom didn’t make his mark by this skill, it relied on sincerity, the sincerity of director Jia Ling and the sincerity of these actors.
This sincerity is particularly eye-catching among the films in the Spring Festival. It is a funny and crying movie that people around you recommend you to see, and there is a prototype story. In fact, it is difficult for you to find out the reason not to buy a ticket.

Highly empathetic: Jia Ling has sincerity you can’t ignore.
The film tells the story of Jia Xiaoling, played by Jia Ling, who travels to her mother’s youth after her accident, hoping to help her change her fate.

The predecessor of this story is a sketch directed by Jia Ling in 2016, also called Hi, Mom, and the film is an upgrade based on the continuation of the relationship between the characters in the sketch and the big framework of the story. The volume has been upgraded from a sketch to a movie, and it must be filled more finely and richly in terms of people’s design, character relationship and plot. On the basis of retaining the main characters, the film version of Hi, Mom has indeed made richer designs, but objectively speaking, if there is no emotional boost, the whole film is actually a bit empty. After the crossing, Jia Xiaoling helped her mother play volleyball and set up her love. In fact, these two simple things were told. These two things occupy a relatively large space, which seems to be rich, but they are actually wordy. The former is especially so, while the latter is probably much better because of the appearance of Shen Teng.
So far, if we go on, some people may say that a few small entertainments are cold-blooded and heartless. After all, this is a movie that has wet many people’s masks. Then let’s talk about why this movie is good.
I have to admit that the emotional core of this film can cover all the technical defects. From the first time Jia Xiaoling began to cry for her mother, even if it was only less than 20 minutes after the opening, the audience didn’t start to enter a state of strong empathy (at least for a few small entertainments), but you wouldn’t blame her, because you knew she meant it this time.

Sincerity is a point that cannot be ignored in Hi, Mom. When Jia Ling promoted the film on the variety show, she also cried: "This time I took out my heart and showed it to you.". I feel it in a few small entertainments. Jia Ling made a dream in the movie, in which she went back to her mother’s youth, hoping to help her change her fate and make her have a happier life. But as everyone knows, this dream is actually a dream made by my mother to fulfill her dream. Just like reality, "Mom will always love you more than you think." No one can fail to feel this sincerity.
Jia Ling’s long crying scene at the end of the film is a very powerful fragment. Some people criticized this scene as Jia Ling’s "overexertion" and "ignorance of leaving blank space". However, for a person who wants to "show you her heart", it is her commemoration and even mourning for an important past and an important person in her life.
This kind of Jia Ling is not common outside the play, but you can still understand her, because she is a real person outside the play, and the audience has always been good. The existing star image has brought her a lot of help, which is Jia Ling’s greatest advantage in Hi, Mom.
Appropriate actors, announcements and schedules create momentum for word-of-mouth fermentation.
Except Jia Ling, almost all the other main roles in the film are played by Jia Ling’s good friends.

From Zhang Xiaofei, Shen Teng, Michael Chen, to the actors of Bowl Entertainment, Jia Ling is a good friend outside the play. The marketing of the film also borrowed this point, emphasizing the years-long friendship between Zhang Xiaofei and Jia Ling, creating momentum for the film. It’s like, familiar friends all know your story, and then come together to help you realize your dream. Everyone is very sincere. Thanks to the natural affinity of these comedians, especially the participation of national comedians like Shen Teng, the whole film is natural.
A funny movie is bound to have a good impression in the Spring Festival. And Hi, Mom, a movie with both smiles and tears, is particularly special in this year’s Spring Festival. Affected by the epidemic, this schedule of the Spring Festival in 2021 does not necessarily mean "family happiness", but it must mean "family". Mom is one of the most important family members. This is also one of the most important publicity points before the film is released.
This year’s Spring Festival file is called by many people as a "super-strong" situation. After watching the "super" of "Tang Detective 3", many people will have the consumption demand of the second film under the condition of a seven-day long holiday. At this time, Hi, Mom’s good reputation just matched the audience’s psychology, so there is now the second wave of box office leader. The film’s release at such a schedule is like adding an amplifier to Hi, Mom’s influence, and word of mouth is fermenting. Anyone may be the potential audience of this film.
In addition, as a female director’s debut, the story is about "mother-daughter relationship", which undoubtedly put down a magnet in the film market dominated by female audiences and attracted most female audiences. This is also a big advantage of Hi, Mom.
Of course, it is the content itself that attracts the audience into the cinema the most. And Hi, Mom’s moving and sincere, fully worth the fare.
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