1905 movie network news The fantasy love movie starring Liu Yifei and Yang Yang is being shown. Following the "full dance" at the Beijing premiere on August 3rd, and after communicating with the first audience, the founders Liu Yifei and Yang Yang appeared at the Shanghai premiere on August 4th to communicate with the media and audience. At the post-screening meeting, filmmaker Sa Zhilei made a speech on the spot, earnestly talked about the 100% sincerity of the film production team and the actors, frankly understood the concerns and disputes, and said that "we are all on the road for the exploration and innovation of China films." On the same day, film director Zhao Xiaoding and styling director Lawrence Xu also responded to questions about a series of discussions on plot adaptation and costume styling through the voice of film officials.

　

Shanghai premiere creative talk about the creative process, Liu Yifei is not limited to anyone, Yang Yang is dedicated.

The movie "to the sky kingdom" tells the story of Bai Qian, the female emperor of Qingqiu, and YeHua, the prince of skyclan, who crossed the life and death love of three generations from the celestial world to the earthly world. The two people in the story experienced the joys and sorrows of love, from the silent admiration of Si Yin and Mo Yuan to the regret and regret of Mr. Su and YeHua. After all kinds of emotional robberies and tests, Bai Qian and YeHua finally reunited in the third world, and wrote a touching and unforgettable love legend. Following the sweet crit brought by the dancing in unison at the Beijing premiere, the film creators Liu Yifei and Yang Yang appeared at the Shanghai premiere on August 4th, exchanging stories about the film characters and sharing their shooting experiences with the live media and audience, and hoping that everyone could walk into the cinema and experience the love between Bai Qian and YeHua.

From Zhao Linger, who plays the Legend of the Sword and the Chivalrous Man, and the little dragon girl in The Condor Heroes, the audience gradually got used to addressing Liu Yifei as "fairy elder sister". She explained that her personality was more straightforward and casual, but she was not so "fairy". Regarding the labels and settings such as "immortal spirit", she admits that although she is very grateful for everyone’s love, she wants to be a good actor more than a fixed label. Liu Yifei said that no one is immutable. Over the years, he has been exploring more possibilities, regardless of his role shaping or personal growth, and his requirement for himself is "no limits". When talking about the modeling in the film, Liu Yifei responded generously. No matter whether she is playing a college student, an assassin or a village girl, she has never cared about the modeling part. She frankly doesn’t want to be restricted by herself. "My part is to play my own play, and modeling should not be the most important thing for an actor."

Talking about shaping roles, "YeHua Jun" Yang Yang also said that no matter Mao Shiba, who is very grounded, or YeHua, the prince of skyclan, every role is fate to him, and a character of any state and style has its meaning of existence, and what he does is to take every shot seriously and play every role well. Talking about the biggest challenge of playing YeHua, Yang Yang said that the most abusive thing is mental fatigue, because YeHua experienced tempering and doom across life and death in the story, and the role itself has been constantly changing and growing, and it is very challenging for him to complete this transformation of characters spanning millions of years in a few months. Talking about the voices of all parties after the film was released, Yang Yang admitted that although he was under pressure, he would turn it into motivation, and he was very satisfied to have the opportunity to play the role that everyone liked. He said that during the creation of a work, many people devoted their efforts, and what they can do is to go all out and pay for it, constantly challenge themselves, expand the connotation and extension of the role, and enrich the level of performance, but ask for a clear conscience.

　

Producers speak out after the screening, and talk about film exploration. On the way, the director’s modeling guidance directly questions the ultimate love.

At the post-screening meeting of the Shanghai premiere, filmmaker Sa Zhilei took the stage to make a voice, earnestly talking about the difficulty of film exploration, and frankly "completed the greatest degree of innovation within an effective budget. In the case that 90% of the film needs special effects processing, there are 2,345 special effects shots that have gathered first-class production teams at home and abroad."Finally, he voiced "China movies are on the road, and we are all on the road", and admitted that the progress of China movies needs time and patience, and every kind of innovation and exploration deserves to be encouraged and respected. Talking about this, Yang Yang was also moved by the enthusiastic cry and support of the audience present, and choked on the spot, saying, "I can see each of you, but I am particularly moved. Thank you. " In the face of the voices of all parties in the film plot and costume modeling, Lawrence Xu, the film director and modeling director, also directly questioned and responded to the controversial topics one by one through Guan Wei.

In the story of Sansheng Sanshi, the world outlook framework and time span are very large, so it is not easy to condense it into a 109-minute shot. Director Zhao Xiaoding said that for such a huge story system, the most touching and core part is the love story of Bai Qian and YeHua spanning three generations. In order to show the love between the two people more thoroughly and purely, in the creative stage, after repeated consideration, the team finally decided to reluctantly weaken or even delete other subplots and characters, including Bai Qian’s revenge brocade and the bridge that the audience thought was the most pleasant. As for the way that Mo Yuan and YeHua are treated as the same person, the director said that YeHua made an innocent sacrifice and Mo Yuan was awakened. Such a similar setting of rebirth and reincarnation is more in line with the setting of "three lives and three lives, only one person from beginning to end", and it is also a bold adaptation made by the screenwriter team to make their feelings pure and extreme.

How to show such an imaginative fantasy world through art special effects and costume modeling is no small challenge for the production team. Talking about the unique clothing style in the film, Lawrence Xu, the film’s modeling director, responded that the film’s clothing design was inspired by the classic elements in the traditional costumes of each dynasty, such as lapels, tassels, wide sleeves, etc., plus the elements that show the characteristics of the characters, such as Bai Qian in Qingqiu using natural elements such as flowers, branches and leaves, and YeHua’s red shirt, with gold to show luxury and red to hide injuries. As for the exaggerated headdress of Bai Qian’s wedding, Lawrence explained that this style has both the sense of regularity and magnificence of the Heavenly Palace, and it is even more oppressive. The symmetrical appearance is a satire on the bondage and oppression of the heavenly rules. Previously, Lawrence Xu had caused a lot of controversy because of the dragon robe shape on the red carpet in Cannes. He admitted that it was very easy to make a shape without any innovation, but it was not easy to innovate. At the beginning of the birth of new things, it would definitely lead to controversy and discussion. The aesthetic quality is different, and he accepted all the voices frankly.

　

The film "to the sky kingdom" was directed by Zhao Xiaoding and co-directed by anthony lamolinara, supervised by Zhang Yibai, starring Liu Yifei and Yang Yang, and joined by powerful actors such as Luo Jin, Kevin Yan, Li Chun, Gu Xuan and Peng Zisu.

Special feature of 1905 film network On November 19th, 2021, a suspense crime movie starring director, actor and actress was released in China. The film tells the story of Fang Hui, who is single and beautiful, struggling alone in a big city. One night, she suddenly heard someone violently tugging at the door handle and trying to break in, which made Fang Hui’s quiet solitary life suddenly shrouded in the shadow of panic.

The criticism of "Door Lock" is polarized. As the first film to focus on the theme of women living alone, on the one hand, the film shows the dangers that women living alone are vulnerable to; On the other hand, the rhythm of the second half of the film collapses and the content is fragmented. Many people think that this treatment has dispelled the real situation of women living alone. The theme of the film is closely related to many women living alone, which makes many viewers begin to face up to a question: How difficult is it for women living alone? It also makes many people curious, why is it controversial to pay attention to the word-of-mouth of the popular "Door Lock"?

As a safe harbor, home is a warm and stable existence in many people’s minds, but such a "last line of defense" can’t prevent those ubiquitous dangers in many cases. In the first half, The Door Lock creates an atmosphere that makes people feel extremely scary, but in reality, the dangers faced by many women living alone are often more cruel than the movies. Film critic Ma Ning talked about his own experience: "I rented a house by myself at that time. At 11 or 12 o’clock in the evening, suddenly someone knocked at the door outside. It was a strange man’s voice, saying that you left your key on the lock and didn’t pull it out. I remind you to take it. I felt something was wrong at that time. I said, thank you. I’ll ask my husband to fix it later. In fact, I’m a single woman living alone. Later, I contacted the property and the community. They said that there were often such means of committing crimes during this time. "

"Door Lock" is not only the title of the film, but also the only line of defense for the family. In the film, the male intermediary expels the heroine in order to get higher pay. In real life, the intermediary can easily obtain private information because of the convenience of work, and also has the conditions to open the door lock and enter the house. This makes another layer of suspense and horror of the film come from the fact that the murderer may be anyone around the victim, not only people familiar with him, but also industries that are closely related to our lives, such as intermediaries, couriers, and takeaways. We respect the difficulties of these industries, but we also need to remind women who live alone to keep their eyes open and protect themselves.

In addition to living alone, the film also shows the dangers women encounter in the workplace. The appearance of Fang Hui’s leader in the film once brought light and hope, and he gave Fang Hui some help. However, with the development of the plot, it is found that he is also hurting Fang Hui, and it is a workplace sexual harassment that is difficult to resist positively. This plot triggered a wide discussion among netizens, and the topic of "workplace harassment in Bai Baihe’s plays" also made a hot search in Weibo. In many film and television works, sexual harassment in the workplace is presented. For example, in the hit drama "Little Shede", Nan Li, who plays the role, met with the malicious persuasion of her partner at the wine table. Sexual harassment in the workplace is a common phenomenon, which may come from bosses, colleagues, or partners brought about by working relationships.

Ma Ning provides a way to deal with women who have experienced sexual harassment in the workplace: "The employer is responsible for this, and both the Civil Code and relevant laws and regulations have such provisions. As a woman, when she encounters sexual harassment or potential hints, she must not try to calm things down, but should reflect it at the first time, whether it is to your superior leader, or with the help of public media like Weibo, or some reliable authoritative media to pass it on, and at the same time, she must grasp the evidence to prevent being bitten by the other party. Of course, there is also a bottom line, that is, don’t think that you should accept this hint. It is a matter of course to get some equivalent exchanges. I think girls still have to keep the bottom line in some things and have zero tolerance for certain behaviors. "

The controversial point of "Door Lock" is not that it does not show the dangers that women living alone may encounter, but that it turns a universal event into an extreme case and weakens the real power of the film. The materials, topics and framing presented in the first half have resonated with many viewers. They could have dug deep in this respect and brought vigilance to women living alone. However, the treatment in the later part of the film has changed in a split way, which makes many people feel that the topic deviates and their psychological expectations have failed. Ma Ning said: "A highly resonant social topic of women living alone is actually very impactful if the texture is well shot. But in fact, it only covers the social topic, and it all boils down to an extremely abnormal person. In fact, there is a good detail design in the film. The heroine and her best friend have arranged a secret code. When they hear’ drink more hot water’, it means that the other party is in danger of asking for help. If her best friend in that place is in danger by another man, maybe I think it will be more reasonable, because it reflects the potential danger around the girl more dimensionally. "

There is a piece of music in the film. Every time it rings, it represents danger arrival. When everything disappears, the music is played again on the radio. The heroine originally wanted to shut down subconsciously, but after thinking for a moment, she turned the volume up even more, which represents her courage and determination to face the difficulties and solve the danger herself. I hope that girls will strengthen their courage and bravely say no to these dangers on the basis of paying attention to certain methods. At the same time, I hope that domestic filmmakers can be grounded and close to the core of the topic when shooting films with social themes, and create works that are more vital and can arouse the audience’s thinking.

The director’s observation of today’s film review;As a boy, after watching the movie, especially in the process of making this program, I listened to the discussion of two teachers, interviewed many female friends around me, and listened to some experiences they had encountered, deeply feeling the difficulties of girls living in this society. How difficult it is for girls living alone, for them, no matter how many preventive measures, danger will still come to you. I hope we can pay more attention to the safety of women who live alone, so that they can live a chic and beautiful life, as said at the end of the program. (Ma Rongze, director of Today’s Film Review)

In the era of electrification, a common view is that independent brands and new power brands "play the leading role" and joint venture brands "run with each other". However, with the continuous growth and evolution of the electric vehicle market, the original pattern has changed. Nowadays, an obvious trend is that mainstream joint venture brands have begun to rise, and their stamina is sufficient, which has great momentum to catch up with new brands. More affordable price, stronger product strength, more reliable quality … these have become the correct way to open the joint venture pure electricity. For example, in the past, the entry threshold for medium-sized and large-sized joint-venture pure electric SUVs was basically above 300,000. However, the two pure electric vehicles of Buick Aoteneng family, ELECTRA E5 and ELECTRA E4, which went on the market this year directly jumped into the price band of 200,000, and the price of the pioneer version of Electra E5 delivered not long ago was as low as 169,900 yuan, which was involved in the price hinterland of its own brand, reducing its dimension and hitting its competitors, but also triggered a "catfish effect" in the whole pure electric market.

Playing pure electricity, Buick is still the mainstream.

Since December, major automobile manufacturers have set off a new round of price war to sprint the annual sales target, including Extreme Yue, Zero Run, Nezha and Chang ‘an, which also reflects that these manufacturers are facing considerable pressure in the terminal market.

In fact, most manufacturers hope to win sales through price reduction measures, but Buick relies on reasonable pricing in one step to achieve a gradual increase in sales without preferential treatment.

According to the November production and sales report issued by SAIC, its new energy sector performed well. Among them, the sales volume of SAIC-GM’s new energy vehicles continued to grow steadily, and it is estimated that the cumulative sales volume for the whole year will exceed 90,000. In November, the Buick brand continued to make new breakthroughs, and the delivery volume of 2024 micro-blue 6 of the 100,000-yuan national pure electric boutique sedan exceeded 10,000, setting a monthly sales record for this model. ELECTRA E5 and ELECTRA E4 keep a leading position in the joint venture pure electricity market.

At present, the domestic new energy market is showing a situation of competing with each other, and when the mainstream joint venture brand like Buick is serious and focuses on the pure electricity market, it can still easily occupy the mainstream position in the market, and there is still a great chance to achieve the overtaking of independent brands and new power brands in the future.

In fact, in terms of mechanical quality, configuration level, spatial performance and advanced lifestyle, the joint venture brand has established the cognition of "user-centered, providing high-quality products" in the minds of users very early. It can be said that it is the joint venture brand that helps the new power brand to complete the early market cultivation. In addition, the joint venture brand has a complete systematic construction in terms of production management system, industrial chain layout and marketing system. This year, the "thunderbolt" incidents of some brands have also told us time and again that without a deep foundation, it is impossible for enterprises to develop healthily.

As an old-fashioned joint venture car company, Buick, based on SAIC-GM’s powerful manufacturing system and the leading technical strength of the Autodyne platform, has built medium and large SUVs of ELECTRA E5 and ELECTRA E4, providing consumers with more peace of mind and higher quality car experience, and also comprehensively crushing rivals at the same level in terms of product strength and value strength.

150,000-250,000-level pure electric power, and Buick Auto Intelligent Electric SUV is the first choice.

On the other hand, ELECTRA E5 and ELECTRA E4 have won the recognition of the market and the trust of consumers in terms of product strength, value strength and quality sense, and they have shown strong competitiveness in the pure electricity market, for various reasons.

Specifically, the five-seat SUV ELECTRA E5 of Smart TV University and the smart coupe SUV ELECTRA E4 are all built on the "smarter, safer and more performance" platform of Otneng Smart Power, which can be said to have a good foundation and strong strength. Among them, ELECTRA E5, with its pioneer value, quality of large factories, solid battery life, industry-leading intelligent cabin and intelligent driving experience, and huge space for carrying the whole family, has been favored by consumers after listing, and its sales volume has been in the forefront of joint venture pure electric medium and large SUVs for many months. In particular, the pioneer version of ELECTRA E5 has an extremely long wheelbase of 2954mm and an extremely large five-seat quality space, which is rare at the same price. It is equipped with a new generation of VCS intelligent cockpit and L2 eCruise intelligent driving assistance function. The cruising range of CLTC is 545km, and its price is only 169,900 yuan, which shows Buick’s full sincerity to mainstream new energy consumers and has become a new benchmark for the market value of pure electricity of 150,000-200,000.

The SUV ELECTRA E4 has a coupe-like fashion shape and also takes into account the practical space of medium and large SUVs. It is equipped with a new generation of VCS intelligent cockpit and the latest iterative eConnect interconnection technology. It is equipped with an EYEMAX 30-inch curved 6K screen, which supports the parallel refresh of multi-module OTA at the system level of the whole vehicle. In terms of intelligent driving technology, the whole system comes standard with eCruise intelligent assisted driving system, providing FSRACC full-speed adaptive cruise, HOLCA intelligent lane centering assistance and other rich practical functions.

ELECTRA E5 and ELECTRA E4 have also made great efforts in places that are difficult for users to detect. For example, relying on the Autron smart platform, ELECTRA E5 and ELECTRA E4 have excellent performance in terms of performance and safety. Both pure electric vehicles are equipped with a wireless battery management system, which reduces the wiring harness by 90%, increases the energy density while reducing weight, improves the cruising range and enhances safety. In terms of battery safety, ELECTRA E5 and ELECTRA E4 are equipped with a total of seven protections, including ultra-high strength steel well-shaped battery pack, independent module liquid cooling plate, anti-arc design of high-voltage components, nano-scale aerogel thermal insulation wall, rapid exhaust passage in the pack, large-area Qualcomm explosion-proof net and "vehicle-cloud" combined battery health monitoring system. In addition, the test standard of the battery in the development process also far exceeds the national standard.

It is not difficult to find that the starting prices of ELECTRA E5 and ELECTRA E4 are all below 200,000, which further lowers the threshold for consumers to buy cars. At the same time, the quality of their big factories also gives consumers a reassurance, so that consumers have no endurance anxiety and travel with more peace of mind.

Recently, Buick announced the launch of the year-end car buying spree, offering warm-hearted benefits to consumers: before December 31st, if you buy the designated models of ELECTRA E5/ELECTRA E4, you can enjoy ten exclusive rights, such as lifetime warranty, replacement subsidy, free home charging, and you can get a "cubic Bluetooth entity key" if you buy any model. See Buick official website or consult your dealer for details.

Write it at the end

The industry believes that in the next 3-5 years, as the new energy market will continue to move forward in constant innovation and evolution, it is inevitable that players from all walks of life will reshuffle their cards. At present, independent brands, new power brands and joint venture brands have their own advantages. But in any case, the more the market involution intensifies, the more it tests a company’s comprehensive quality, such as operational efficiency, system strength, economies of scale and cash reserves, etc., which is the confidence of a joint venture factory like Buick in dealing with the price war.

Wednesday, March 28, 2018

　

CCTV6- movie channel

Jin Yuxuan, a teacher at China Communication University.

one past ten p.m.

　

After 17 years, the tomb girl finally came back.

　

However, the news that everyone was in a trance and overturned the table was that this time Laura turned out to be "the weakest Laura in history".

　

Otakus hide their faces and cry: give me Julie back, uninstall the game! (After crying, the steel straight men still remember to slam the gamepad artificially.)

　

The new grave-robbing elder sister became Alicia Wicander, affectionately called "Kanmei" by China fans, who once won an Oscar statuette for best supporting actress.

　

In the movie, I also proved my acting skills as a popular flower in Hollywood.

　

Eva, the intelligent robot, is played in Mechanical Ji.

　

In Bourne ultimatum 5, he plays the role of network expert Heather Lee.

　

Since there seems to be nothing wrong with the actress’s acting skills, let’s first illustrate+watch+spit out other bugs in the movie.

　

How "weak" is Laura of Kanmei?

　

How weak is the new Laura?

　

Unfortunately, except for the setting of a Krypton player who was born in a rich second generation’s family, lara croft’s other skills are all low in bronze rank.

　

Let’s put it this way, it’s like your most humble relative signed up for The Voice of China … …

　

All the flashlights were given to her, and she started her performance under the bgm of "A Cut of Plums".

　

Laura told the judges about her tragic life … …

　

"Hello, judges and teachers, my mother died when I was very young, and my father was unexpectedly missing for seven years. The last sentence before his disappearance was to let me avenge him … … But I am thin and have no breasts, and no one can beat me. "

　

　"Dear judges and teachers, since I was a child, I have lived by moving bricks and delivering takeout food to support myself. I wander the streets every day and eat baked wheat cakes. Now I am still wearing my junior high school clothes … … From beginning to end, I haven’t changed it no matter how dirty and broken it is. "

　

　"Dear judges and teachers, I am financially strapped every month, as poor as San Mao. I came to this stage for the key my father left me, for love and dreams … …”

　

"Dear judges and teachers, I love to laugh, but why am I not a lucky donkey child? Why is life always full of malice to me … … I am a weak woman who has no strength to tie a chicken. In order to survive, I am always beaten. "

　

Not only that, Laura also took part in a street bike race for a $600 prize, but she was distracted and ran into a police car … …

　

According to Xiaobian’s appraisal, Laura is not only poor, but also goes against the water every day.

　

However, Laura’s words after singing "Cool" made the four judges and the audience drop all the popcorn … …

　

"My father Richard Crawford actually left me a huge legacy and a rich business empire … …”

　

At this moment of witnessing the miracle, the important thing was said three times, and the first huge bug appeared!

　

Scream crack lung to sing "cool", Laura cried and said:

"But I don’t need the money. What is money? A house is nothing! I just want to make a day with my own hands! "

　

Yes, Laura could have lived a life as rich as Panther, King of Kanda.

　

However, when the style of painting changed, the girl who was short of tendons in her life refused to be a Bai Fumei, and refused! ?

　

The audience was silent … …

　

oh Please give me ten such dads.

　

Poverty has limited my imagination. Maybe the rich Crawford aristocrat’s brain circuit is just different from our normal people.

　

How big is the difference between the old and new Laura?

　

The most controversial bug about the movie Tomb Raider: The Battle of the Origins is the casting of Laura, the heroine.

　

It doesn’t look like "I will be you when I grow up" … …

　

In the original movie, Julie’s version of Laura came standard with two guns, and she was omnipotent as soon as she appeared, and her fighting skills were full.

　

The new version of Laura Claudford carries the original bow and arrow and mountaineering pick on her back. At the end of the film, she told the owner of the pawn shop that she was interested in guns, and she never touched them from beginning to end.

　

Jin Yuxuan @ "Today’s Film Review": The use of cold weapons can largely eliminate the symbolic settings we give to women’s images, but weaken her gender characteristics and let them paste in more realistic characters.

　

Julie’s version of Laura, sexy and hot, is simply a coser to restore the game character god, and a pair of hot pants is necessary to get through.

　

Laura, the Kanmei version, didn’t wear the special shorts for parkour and chicken eating, instead, she had thin arms and legs, permeated with a youthful and thin sister-in-law style next door.

　

On the other hand, if it weren’t for a silly black sweet Daniel Wu wouldn’t be ambiguous with her.

　

Of course, these characters are set according to the real game.

　

Comparison between the Chopped Girl Laura and the Original Game Painting

　

The movie Tomb Raider: The Battle of the Origins is adapted from Tomb Raider 9, a stand-alone game that is popular all over the world, and it has been enduring for 22 years.

　

It is difficult to adapt the game into a movie, not to mention Tomb Raider 9 is a subversive stroke in the whole Tomb Raider series.

　

　Evolution of Laura’s Image in Tomb Raider Series Games

　

In the 9th generation, not only the time setting was restarted, but also Laura’s character setting was formatted, refreshed and reset.

　

Before that, Laura has always been an invincible goddess image, but now Laura will cry and laugh, and she will have rebellious adolescence. She is lively, bright, ice-smart and fearless.

　

Jin Yuxuan @ Today’s Film Review: Tomb Raider, as a symbol, has become a milestone. If it is effective, it may not be worth the candle.

　

The rise of the female superhero universe?

　

As a small editor who can’t help but vomit, some plot settings of the film must also be named.

　

After learning her father’s secret, Laura got on the boat of Captain Daniel Wu in order to find her father. Although Daniel Wu is handsome, she can’t just leave. In order to solve the mystery of Queen himiko’s tomb on the island, she followed him to the uninhabited island for a few days without shopping for free, and of course, she fought to the death with an evil organization villain named "Holy Trinity" … …

　

Oh, by the way, the screenwriter also named Daniel Wu, a bearded man, "Lu Ren".

　

Although I played a captain NPC who is not a soy sauce, compared with his previous performance, I am sorry, but this name may still be my joke for a year … …

　

After all, the movie is an adaptation of the game, and some classic scenes in the game are indispensable.

　

For example, the scene of Lee’s plane wreck in Great Falls,

　

Even the bandage on Kanmei’s arm is the same as a dime in the game!

　

I have to say that the powerful visual effect of the film is also very 666.

　

Speaking of tomb raiding, China’s film and television once blew a "tomb raiding wind" to enjoy a wave of tomb raiders in China … …

　

Tomb raiding notes

　

Searching for dragons

　

Nine-story demon tower

　

From jennifer lawrence,

　

To Scarlett Johansson,

　

And then to Gal Gadot,

　

There are more and more such female heroes occupying the big screen in Hollywood now.

　

Jin Yuxuan @ Today’s Film Review: Female images, like male images, can undertake the movie dream and movie universe together. In the future film market, how to make the female audience get the greatest satisfaction is a problem that many films need to solve very much.

　

Comparing the old and new editions, we find that the meaning of catering to the male audience has been greatly reduced, which shows that more and more filmmakers are beginning to realize the changes in the aesthetics of modern audiences. Without the scale of "driving without a word" and the omnipotent super heroine, the image of such a healthy girl who is grounded and full of strength seems to be cool.

　

Of course, it may also be that there are more and more girls playing games and e-sports.

　

　　At 8 o’clock, witness the news every day. CCTV will sort out the big and small things that happened around us within 24 hours for you.

　　[concern]

　　The world’s first cultural relic hospital is here!

　　On the afternoon of March 3rd, in the first interview activity of the second session of the 13th Chinese People’s Political Consultative Conference Committee, Song Jirong, a member of Chinese People’s Political Consultative Conference, introduced that talents for cultural relics protection and restoration are scarce. Next, the Palace Museum will unite with some universities to build the first medical college of cultural relics in China, and train more practical talents who meet the needs of cultural relics protection and restoration, that is, cultural relics doctors. She believes that through the efforts of several generations, China’s cultural heritage can be better protected.

　　Director of National Health Insurance Bureau: Incorporate more life-saving drugs into medical insurance.　

　　On the afternoon of March 3, 2019, the first ministerial channel of the National People’s Congress and the National People’s Congress opened in the North Hall of the Great Hall of the People. Many ministers met with Chinese and foreign media reporters and responded to hot issues. Hu Jinglin, director of the National Medical Insurance Bureau, said: "According to the decision-making arrangements of the CPC Central Committee and the State Council, the National Medical Insurance Bureau launched the negotiation of anticancer drugs last year. As we all know, the price of 17 kinds of anticancer drugs was reduced into medical insurance, with an average decrease of 56.7%. Through our work, we should optimize the catalogue structure and let more life-saving and emergency medicines enter the medical insurance, so as to further alleviate and alleviate the problems of people’s drug use difficulties and expensive drugs. "

　　Zhang Yunyong, Dean of China Unicom Research Institute: Next year, 5G mobile phones will be listed on a large scale. 　　

　　"In the second half of this year, 5G mobile phones will be listed sporadically, and large-scale ones will have to wait until next year. At that time, everyone can really enjoy high-bandwidth, high-quality, high-experience and high-intelligence 5G services." Zhang Yunyong, member of Chinese People’s Political Consultative Conference and president of China Unicom Research Institute, said at the first "member channel" of the second session of the 13th Chinese People’s Political Consultative Conference Conference held on the afternoon of 3rd. "Don’t look at the difference between 5G mobile phones and 4G, but the speed is several times that of 4 G. It only takes 3 seconds to download a high-definition blockbuster of about 1 G." Zhang Yunyong said.

　　[domestic]

　　The Guidance Manual for Promoting Gender Equality in the Workplace was officially released.

　　With the approach of Women’s Day on March 8th, the reporter learned from the first session of the Seventh Women Workers’ Committee of the All-China Federation of Trade Unions that the Guidance Manual for Promoting Gender Equality in the Workplace (hereinafter referred to as the Guidance Manual) was officially released. According to reports, the "Guidance Manual" is based on the investigation conducted by the All-China Federation of Trade Unions on the construction of gender equality mechanism in enterprises in 2018, and is formulated according to relevant laws and regulations of China and relevant ratified international conventions. It explains the relevant laws and regulations in detail, makes clear the institutional mechanism that employers should establish, the role that trade union organizations should play, analyzes and comments on practical cases, and provides a checklist to facilitate employers’ self-examination and trade union supervision, so as to establish and improve the gender equality mechanism in the workplace. The Guidance Manual clearly states that employers should establish these systems and mechanisms.

　　The compensation for the victims of the "2.23" accident in Inner Mongolia ended and the remains were cremated.

　　On the 3rd, the reporter learned from the "2.23" accident disposal headquarters of Xiwuqi Yinman Mining Company in Inner Mongolia Autonomous Region that as of March 2nd, 22 victims in the "2.23" major production safety accident of Xiwuqi Yinman Mining Company had been compensated, and all their bodies were cremated.

　　[international]

　　The American manned version of the "Dragon" spacecraft successfully docked with the International Space Station.

　　The manned version of the "Dragon" spacecraft of American Space Exploration Technology Company made its first test flight on the 2nd. After more than 20 hours of flight, it successfully docked with the International Space Station in the early morning of the 3rd. According to the plan, the manned version of the "Dragon" spacecraft will stay in the International Space Station for 5 days, leave the space station on the 8 th, and bring some important scientific samples back to Earth.

　　Chairman of the Russian Federation Council talks about the situation in Venezuela. Russia will do its utmost to prevent US military intervention in Venezuela.

　　On the 3rd local time, matviyenko, Chairman of the Russian Federation Council, and Rodriguez, visiting Venezuelan Vice President, met in Moscow. Matviyenko said that Russia will "do its best" to prevent the US military intervention in the Venezuelan situation. Recently, Venezuela has fallen into a political dilemma. The opposition, which controls the parliament, called for a new presidential election, but the government refused. Guaido, President of Parliament, declared himself as "interim president" on January 23, and won the support of the United States and some Latin American countries. Russia has repeatedly expressed its support for the legitimate government of Venezuela.　

　　British Trade Secretary: It is necessary to postpone Brexit.

　　The date of Britain’s formal departure from the EU on March 29th is getting closer and closer, and whether Britain can "leave the EU" as scheduled is still uncertain. On the 3rd, British Trade Secretary Liam Fox said that it is "entirely possible" for Britain to leave the European Union as scheduled on March 29th, but it is necessary to postpone the date of leaving the European Union appropriately in order to ensure that Britain can leave the European Union smoothly. He also said that considering that the European Parliament election will be held at the end of May, the EU may not agree that the date of Britain’s "postponement of Brexit" has been pushed back too much.

　　Society

　　"Laiyuan anti-killing case": The procuratorate decided that Wang Xinyuan and Zhao Yinzhi belonged to legitimate defense and decided not to prosecute.

　　On the night of July 11th, 2018, in Laiyuan County, Baoding City, Hebei Province, Chloe Wang broke into the home of villager Wang Xinyuan with a murder weapon and was killed, which aroused widespread concern in the society. After strict examination in accordance with the law, the procuratorial organ determined that Wang Xinyuan and Zhao Yinzhi’s actions belonged to self-defense, and decided not to prosecute Wang Xinyuan and Zhao Yinzhi on March 3, 2019.

　　纪念新中国成立70周年 首都博物馆“望郡吉安”展免费开放

　　“望郡吉安”展近日在首都博物馆拉开帷幕。一系列富有代表性的吉安著名文化符号悉数亮相，为观众讲述“吉安往事”。据了解，280件文物展品中，一级品数量过半。展览将持续到6月23日，对观众免费开放。

　　男子穿“义薄云天”鞋子被警察盯上 一查是潜逃多年的逃犯

　　3日记者获悉，日前一男子刘某穿着一双印有“义薄云天”字样的鞋子到浙江金华火车站广场送朋友乘车，吸引了不少人的眼光，其中就包括民警。令人意外的是，经民警盘查，该男子居然是涉嫌聚众斗殴的网上逃犯。

　　四具“鸿翔部队”参战人员遗骸被发现 志愿者为其寻亲

　　在湖南衡阳县洪市镇的一个小山坡上，埋葬着四具无名的抗战空降兵遗骸。近日，根据健在的老兵口述及相关DNA鉴定结果，确定这四具遗骸系抗日战争中空降兵“鸿翔部队”的参战人员，其中三具遗骸的身份得以确认。目前，当地正在进行遗骸的寻亲工作，希望找到他们的家属，把遗骸有尊严地安葬，把这段不为人知的历史传承下去。

　　[face]

　　Shi Yigong: Running West Lake University must face the pressure of fundraising.

　　Seeking the change of education in China is what Shi Yigong should do. Because West Lake University is a new non-profit institution of higher learning sponsored by social forces and supported by the state, finding funds has become the top priority for Shi Yigong.

　　During the Spring Festival this year, Chengdu. An old man with white hair and beard appeared in Kuanzhai Lane with his guitar in his arms, and soon attracted tourists to stop and watch. His name is Chen Bide, a musician from Taiwan, China. Invited to participate in CCTV news channel flash series activities — — In the Spring Festival, "My Motherland and I" was sung, and Chen Bide had the opportunity to sing a My People，My Country with his hometown people in Chengdu, his ancestral home.

　　[Sports]

　　Winter universiade Li Zhonglin won the first medal for the China delegation.　

　　The 29th winter universiade Competition started in full swing on the 3rd. In the men’s individual event of freestyle skiing aerial skill competition, two players of China team, Li Zhonglin and Guo Ziming, reached the final round. In the final, Li Zhonglin used a set of moves with a difficulty coefficient of 3.525 and got 87.77 points, winning the silver medal in this project. This is also the first medal won by the China delegation at this Universiade. Another China player, Guo Ziming, won the fifth place.　

　　See you at 8 o’clock tomorrow!

　　Editor: Zhao Jin Dai Mengmeng

Wen | Gather beautiful poems

Edit | Wood

In recent years, consumers are pursuing the trend of natural, healthy and additive-free products. Therefore, some brands began to focus on the concept of "no added preservatives" to attract consumers, while others began to seek a "new anti-corrosion system" with better performance.

According to the Technical Specification for Cosmetic Safety (2015 edition), 51 kinds of preservatives are allowed to be used in cosmetics in China, which are mainly divided into five categories: formaldehyde and its releaser, ester of p-hydroxybenzoic acid, isothiazolinone, alcohol and acid. Common ones are phenoxyethanol, nipagin esters, formaldehyde releaser preservatives, CMIT/MIT (Casson) and IPBC.

Cosmetic preservatives, also known as "traditional preservatives", are often considered as one of the main allergens in cosmetics. According to the survey, about 6% consumers are sensitive to preservatives and spices in cosmetics. In addition, preservatives also have the characteristics of biological toxicity, which is irritating to the skin and may disturb the endocrine system of the human body.

Therefore, domestic and foreign brands are claiming "no added preservatives". For example, Fancl Fangke, which is famous for its "no additive", is mainly used in 1,2-pentanediol+small package or seal to achieve anti-corrosion. There are also Japanese brands such as HABA and NOMAMA, all of which claim not to use preservatives such as benzoate and other chemical additives and spices that are easy to irritate the skin.

In 2009, based on the brand’s patented packaging technology, D.E.F.I aseptic chamber, Yayang also launched a series of soothing and intensive care products without corrosion. It is understood that this series of products can be completely sealed in packaging, and the number of ingredients used is less than 7, mainly composed of water, oils, plant extracts, emulsifiers and thickeners. The ingredient list does not contain preservatives and preservative-like ingredients.

In fact, preservatives are an important component to deal with microbial contamination in personal care products. Preservatives themselves have the characteristics of "preventing microbial growth" and "inhibiting bacteria", which determines that cosmetics can be preserved for a long time and is of great significance for ensuring product safety.

During the spot check of cosmetics by the Food and Drug Administration, "the total number of colonies exceeds the standard" has always been the "hardest hit" for cosmetics companies to step on thunder frequently. In 2020, National Medical Products Administration reported 207 batches of unqualified cosmetics, among which 192 batches of unqualified products were concentrated in two categories: "label identification" and "cosmetic microbial indicators".

In 2021, the Technical Guidelines for Cosmetic Safety Assessment issued by National Medical Products Administration clearly pointed out: "For cosmetics in the research and development stage, the effectiveness of its anti-corrosion system can be evaluated with reference to internationally accepted standards or methods." This shows that the effectiveness evaluation of cosmetic preservative system is the only way before the product goes on the market.

It is worth mentioning that at present, cosmetic preservative systems at home and abroad are evaluated according to microbial challenge test. However, this test only specifies the selection scope of test strains, and there is no unified and clear evaluation standard for anticorrosion efficiency among countries.

So, how do cosmetics achieve "no added preservatives"? In fact, most products on the market that claim to have no additives mainly adopt two methods: one is to add antibacterial ingredients other than preservatives for cosmetics, so as not to contain preservatives in the traditional sense; The other is to meet the product standards without adding preservatives in formula dosage form (such as pure oil formula, solid formula, etc.) and packaging form (such as vacuum packaging and secondary throwing form, etc.).

Although there are still many unresolved difficulties in developing an effective and safe anti-corrosion system, the state has been strengthening the regulatory constraints. Some time ago, it was reported by the media that some cosmetics were rejected because they did not see/add preservatives, and the innovative way of anti-corrosion system that met the regulatory requirements also caused heated discussion in the industry.

In terms of the safety of preservatives, the permitted preservatives for cosmetics all have their own usage concentration and usage restrictions. Moreover, most of them have a long history of application and have clear data and advanced safety risk assessment, such as commonly used preservatives such as phenoxyethanol and nipagin esters.

"There is a big misunderstanding about the safety of preservatives in the market. In the INCI catalogue, the safe dosage of ingredients has been indicated. For example, butanediol mainly plays the role of solvent and humectant in cosmetics, and high-content alcohol has the effect of inhibiting microbial reproduction. If the formula contains 15% butanediol as a solvent and it is unsafe as an antiseptic and bacteriostatic ingredient, it is obviously wrong. " General Manager of Guangzhou Aizhuo Biotechnology Co., Ltd.Zhang JunSaid.

What are the innovative directions of anti-corrosion system?

As an ideal anti-corrosion system, it should first have the ability to destroy a variety of microorganisms, that is, it has broad-spectrum activity and can take effect on gram-negative bacteria, gram-positive bacteria, yeast and mold. From this point of view, it is almost impossible for a single preservative to achieve comprehensive safety and antibacterial effect.

Zhihu’s "Cosmetic Theory" once listed five principles for the establishment of preservatives: good compatibility, good safety, good water solubility, stability and broad-spectrum antibacterial activity.

In order to find more ingredients with antiseptic effect, the cosmetics industry is also promoting the innovation of antiseptic system, and a "new antiseptic system" composed of non-traditional antibacterial ingredients is emerging.

Zhang JunSaid: "Strictly speaking, the new anti-corrosion system is mainly composed of a class of ingredients with antibacterial effect, such as alcohols and antioxidants, so it can not be called preservatives, and they are also essentially different from the in-table preservatives stipulated in the Technical Specification."

1) Reasonable compatibility of antibacterial components with traditional preservatives

It is understood that the new anti-corrosion system, which is widely used at present, usually contains polyol (such as pentanediol, hexanediol, octanediol, etc.), organic acid (octanoyl hydroxamic acid, etc.), ketone (p-hydroxyacetophenone, etc.) and other components. Most of them are multifunctional auxiliary ingredients, which not only have antibacterial and synergistic effects, but also have the functions of moisturizing, antioxidation, chelating, conditioning and dissolution.

Compared with traditional preservatives, these antibacterial components are usually difficult to carry the "big flag" of the anti-corrosion system alone in the formula because of their relatively weak anti-corrosion effect and insufficient safety data and compatibility data. Therefore, it is necessary to cooperate with all components of each formula for analysis.

Because different preservatives and antibacterial components have their own advantages and disadvantages, they can learn from each other by compounding. For example, compounding antibacterial components with traditional preservatives, or scientific compatibility between antibacterial components, can not only expand the antibacterial spectrum from different mechanisms of action, synergize and avoid the formation of drug-resistant bacteria; But also can reduce the dosage of a single component, which is more conducive to ensuring safety.

"At present, the product protection function of the formula system can be better provided through the synergistic components. Combining some ingredients with microbial inhibition ability through reasonable dosage and formula can provide a more reliable and mild product protection ability for the product system. Compared with the traditional anti-corrosion system, this new combination of ingredients is more advanced in gentleness and safety, which solves the shortcomings of the traditional anti-corrosion system in practical application. " Lao Shuquan, director of China District of Dezhixin Cosmetic Raw Materials Department, said.

Diatomic alcohol+p-hydroxyacetophenone is a common anti-corrosion substitution system, which has been applied to many star items launched by domestic brands. For example, Winona’s soothing and moisturizing essence uses 1,2- pentanediol, which is matched with p-hydroxyacetophenone to coordinate the antibacterial effect; The form of 1,2- pentanediol +1,2- hexanediol+p-hydroxyacetophenone is used in the essence of Baizucui "Little Green Bottle".

△ Winona Soothing and Moisturizing Special Care Essence (left), Baizhu Soothing and Repairing Essence (right)

2) Plant extracts can be used as natural substitutes for preservatives?

In addition to the compatibility of ingredients, the innovative direction of anti-corrosion system is gradually moving closer to the direction of plant extracts from chemicals. The essential oil extracted from many plants in nature (such as mint, perilla, clove, Ferula, pepper, etc.) will contain natural antiseptic and antibacterial substances, so it is not the raw material company that calls such plant extracts "plant preservatives".

Most people in the industry still hold a wait-and-see attitude towards the antiseptic effect of plant extracts. Generally speaking, most plant extracts have poor antiseptic effect, and have special odor, which is difficult to disperse in water and compatibility.

In addition, due to the complexity of plant sources, many plant extracts are unknown in composition, mechanism and safety data. In 2020, the plant preservative Euro-Napce (Qinjiao fruit extract, Pulsatilla chinensis extract and Ustilaginella tamarense extract) developed by Korea C&B Company was exposed to the harmful substance "silver cyanide", and the safety of "plant preservative" also attracted great attention.

Lao Shuquan bluntly said: "At present, there is still no fully mature so-called plant preservative scheme system accepted by the vast market. The plant preservative system is mainly faced with challenges such as gentleness, water solubility, odor, color, stability, safety and reliability, and it is still very immature. "

In this regard,Zhang JunIt is considered that "plant preservatives are a market trend, but there is a high technical threshold for’ plant preservatives’ at present. First of all, the cost of plant preservation is high, especially for washing and care products; Secondly, plant ingredients have certain defects in terms of odor and color, and the requirements for formula design will be higher. "

However, he affirmed the application prospect of plant antibacterial components: "Since many plants have antibacterial and anti-inflammatory effects, some of them must have antibacterial effects. Further analysis of the components in each plant can develop plant antibacterial agents that meet the requirements of the formula."

Azhuo Bio has introduced "V series" plant extract bacteriostatic agents represented by NAGOVEC and NAGOVAC, which are mainly composed of several plant extracts with antibacterial effects.

Take NAGOVEC as an example, which includes magnolia bark extract, clove bud extract, Artemisia capillaris extract, cinnamon bark extract, Sophora flavescens extract and soybean extract. After verification, the raw material has obvious bacteriostatic effect on Burkholderia cepacia, pseudomonas putida, Staphylococcus aureus, Aspergillus niger, Candida albicans, Escherichia coli, Pseudomonas aeruginosa and other strains.

△NAGOVEC

3) Can food preservatives bring new inspiration?

In addition, the development of food preservatives also has some inspiration for the innovation of cosmetic preservative system. Many food preservatives have been widely used in personal care products, such as benzoate. Relevant data show that the number of personal care products containing benzoate is increasing at an annual rate of 7%.

Cetylpyridine chloride (CPC), another food preservative, has also expanded its application in the field of personal care. The antibacterial component is mainly used in mouthwash, toothpaste, oral spray and other products, and it is effective for most microorganisms except Aspergillus fungi, but it has not been officially listed in the annex of the list of cosmetics preservatives approved in Europe.

According to foreign media reports, Colijn, a supplier of cosmetic raw materials, once planned to use food preservatives as an alternative to parabens. The food preservatives they studied mainly include benzoic acid, benzyl alcohol and potassium sorbate, among which potassium sorbate is widely used to inhibit molds and yeasts in foods such as cheese, yogurt and cider.

Scientific research is the main driving force for the innovation of anti-corrosion system

Under the guidance of market trends and regulatory regulations, the construction of anti-corrosion system needs to meet more requirements and restrictions. In addition, there are many problems in scientific research of anti-corrosion system.

From the point of view of action mechanism, preservatives mainly change the permeability of micro-biofilm system, change the properties of protein or inhibit the activity of enzymes, reduce the metabolism of microorganisms, and make its metabolites unable to be transported out, thus achieving the purpose of interfering its growth and reproduction [1].

This inhibition of microorganisms also makes preservatives violate the concept of "skin microecology" in personal care products. The balance of skin microecology is very important for maintaining a healthy skin condition. However, preservatives in cosmetics may change the micro-ecological environment of the skin and affect the pH value, oil secretion and metabolic ability of the skin.

Although many literatures have done relevant experiments on this topic, there is no clear conclusion at present, and the effects of different antiseptic systems on skin microecology are also very different.

Studies have shown that the mixture of diazolidinyl urea and IPBC, methyl nipagin, etc. in cosmetics can inhibit and disturb the resident flora of skin to some extent [2-3]. However, low concentrations of phenoxyethanol, methyl nipagin and propyl nipagin have also been proved to prevent cosmetics from bacterial contamination, and at the same time, it will not affect the skin microecological balance [4].

The specific effects of preservatives on skin microecology are still being explored. Why do some preservatives have stronger affinity for bacteria than fungi? What are the physical and chemical characteristics of microbicidal components? Because the skin microbiome is too large, there is no clear answer to these questions.

In addition, the antiseptic system plays an important role in the formulation design, which directly determines the storage period of cosmetics, so many factors need to be considered.

Lao Shuquan said: "To design a product formula protection system that meets the requirements, there are many issues that need to be considered. Whether the applicable population of the formula involves special populations (such as infants and pregnant women, etc.), and at the same time, we must also consider the differentiation of formula dosage forms and the combination of as many kinds of low doses as possible to reduce some negative factors (such as gentleness, stability, and microbial resistant strains) brought about by high-dose addition of a single type."

Therefore, the root of promoting the innovation of preservatives lies in scientific research. Only by further studying the interaction between microbiota and preservatives and linking preservative science with different research fields can we develop a safer and more effective preservative system.

"In the future, the two innovative directions of preservatives should be plant extracts and fermented antibacterial peptides. Plant extracts contain many antibacterial components, which are in line with the market trend of green, environmental protection and health, and can also show the advantages of traditional plant resources in China; Antimicrobial peptides are less irritating to mucous membranes and are more suitable for special use scenarios. "Zhang JunSaid.

The construction process of new anti-corrosion system puts forward a great test for formula design. Although there is still a long way to explore the new anti-corrosion system in terms of raw material cost and safety data. However, there are still many brands and raw material companies that realize the synergistic collocation of ingredients and compositions through different technical means, thus breaking through the traditional model and creating a modern product protection system.

With the advancement of scientific research, the innovation direction of anti-corrosion system will be clearer, and the choice of preservatives will have more possibilities.

References: [1] Cheng Wenjing, Zhang Jiachan, Yang Yilin, et al. Investigation on the use of preservatives in skin care products in the market and exploration on the future development trend [J]. Daily Chemical Industry, 2021, 51(7):7.

[2] Chen Guanwu. Study on the inhibitory effect of Gemma BP on resident bacteria in the surface layer of skin 1. Journal of Environment and Health, 2012,29 (7): 615-616.

[3] Cai Ying. Inhibitory effect of methyl nipagin on skin resident bacteria. Modern Preventive Medicine, 2013,40 (9): 1726-1727.

[4] Lalitha, C. and Rao, P.V.V.P. Antimicrobial Efficacy of Preservativesused in Skin Care Products on Skin Micro Biota. International Journalof Science and Research. 2013, 6: 14

Information source: makeup theory, little K formulator, Jung personal care, China cosmetics.

The configuration performance of dual-engine E+ is a point that consumers pay more attention to. Not much to say, let’s take a look.

Let’s take a look at the appearance of RAV4 Rongfang twin-engine E+. The front face of RAV4 Rongfang twin-engine E+ looks very unique and looks softer. The front headlights are very delicate and beautiful, which is very visually impactful. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light and so on. Coming to the side of the car, the body size of the car is 4600 mm * 1855 mm * 1685 mm. The car adopts angular lines, and the side gives people a very fashionable and simple feeling. With large-sized thick-walled tires, smooth lines run through the whole side of the car. Looking back, the rear of the car looks very dynamic and lively, the taillights look very tough, and the overall shape is still very attractive.

Sitting in the car, RAV4 Rongfang dual-engine E+ interior looks very simple and fashionable, and the overall shape is remarkable. The steering wheel shape of this car is eye-catching, equipped with the functions of manual steering wheel up and down+front and rear adjustment, steering wheel heating and so on, and the palm fit is very high. Let’s take a look at the central control, which is decorated with a 10.25-inch central control screen, making the interior style impressive and unique. The dashboard and seats give people a good feeling, too. Let’s take a look. The dashboard of this car presents an avant-garde design style and looks very stable and atmospheric. The car uses a leather/fabric mixed seat, which is wide and thick, and the overall ride feels soft and comfortable.

Next, look at the configuration. RAV4 Rongfang dual-engine E+ is equipped with car networking, driving mode selection, remote control key, Bluetooth key, rear wiper, traction control (ASR/TCS, etc.) and other configurations.

After reading the above description, Xiaobian will make a summary. This car has been introduced almost before, and I believe many users who buy a car have taken a fancy to its comfort and practicality.

How much money does the short play make? A few days ago, an entry of "making a short play with a monthly income of 400 million yuan" was posted on the hot search, and the short play market once again stood at the forefront. Is the short play that focuses on the sinking market really a good business today?

With such curiosity, I had an exclusive interview with Chen Ruiqing, the chairman of Dianzhong Technology, the protagonist of the hot search. However, in his eyes, short plays are far from being "profitable" at all, but a small-profit and meager-profit business that has been fully market-oriented in rapid growth, and the possibilities are still in the future.

After a short period of rapid growth, the profit ratio of the short drama business in mainland China has been relatively stable. According to Chen Ruiqing, the average gross profit margin of the whole short drama industry is basically stable at around 17%, which is about one tenth of the amount of "top-up running water" which is the favorite in online communication. This only 17% gross profit needs to be shared by producers, copyright owners, producers and investors, and only about 4% can be shared in each link. Of the 10 short plays, only two can run out in the market and make money. When the production cost is shared again, there will be little profit left.

The so-called 400 million is the total flow of Dianzhong Technology’s entire company, including online literature business, and the total recharge amount of dozens and hundreds of short plays issued by the company in that month. Specific to the company’s net profit in the field of short plays, Chen Ruiqing said that it was less than 1% in 2023 and even lost money in January 2024. Rather than making big money with short plays, it is better to use the online business to "raise" short plays.

From "monthly income of 400 million" to "annual net profit of 1%", why is there such a huge difference between the online transmission benefit and the real income of the short play business? And where will the short play business go in the future?

Doing short plays is to bet on the future.

Although Dianzhong Technology is currently the "head company" in the field of short plays in China, Chen Ruiqing did not think that short plays were a good business at the beginning. "Our philosophy is win-win cooperation. When hundreds of partners all transformed to do short plays, I began to ponder this matter."

In July, 2022, he decided to enter the field of short plays after visiting a large number of partners such as Tik Tok and Today Headlines. "I figured out two things, one is the trend of text video and film, and the other is that we know how to tell stories. Looking back now, we did it late. "

What the audience caught up with was the rapid development period of the short drama industry, and the cost increased to 200,000 to 300,000. It is also in this iterative period that short plays have entered the era of full competition, and there is no longer the situation of making a fortune in the past, but many "routines" and "scraping" contents have been eliminated, and they have gradually embarked on the market competition that pays more attention to content.

Chen Ruiqing is very optimistic about the market space of the short drama industry in the future. "Excluding the audience of movies and TV dramas, the entertainment needs of 500 million people in the Mainland may not be well met. I think that the market size of the short drama industry will definitely exceed 100 billion yuan in the future, and overseas will definitely exceed 10 billion US dollars. "

From the perspective of the supply side, Dianzhong technology has a unique advantage. Just as in the past, many adaptations of online dramas came from online novel IP, so did the contents of many short dramas. Dianzhong Technology has an extremely rich network literature reserve, and more importantly, there is a huge reserve of writers behind it.

Compared with the production cycle of three or four years for large-scale production of long dramas and movies, the production cycle of short dramas is extremely short, and it may take one or two months to shoot and broadcast online. On the one hand, it can better grasp the pulse of the audience in the current era, on the other hand, it can also make creative creation get feedback at the fastest speed.

As a result, short plays can turn a large number of online literature into movies, especially some types that were not welcomed by traditional long plays and movies in the past. To some extent, short plays and long plays have a complementary role in the demand for online literature IP, and there is not a clear direct competition.

From the forefront of creation, there are already many online writers themselves. Because they see the good benefits of short plays, they have transformed into screenwriters of short plays, and many of the massive author resources accumulated by Dianzhong Technology have the possibility of transforming screenwriters. Chen Ruiqing predicted that "the number of short plays adapted from online texts will drop below 50% next year, because there are not many adaptations and homogenization is becoming more and more serious, and new talents must bring creativity to different groups of people."

However, these are just a vision of the short play in the future. Today’s short play market is still in the process of hard exploration.

How to upgrade the iteration of 02 boutique short plays

How to make full use of the characteristics of short plays, create appropriate video content and embark on the road of high-quality short plays 2.0?

Talent iteration is one of the key links. Nowadays, overseas, many graduates from "Ivy League" famous schools have entered the creation of short plays, while at home, many graduates from "985" famous schools have become short play writers.

What is more worth mentioning is that in the production process of short plays, screenwriters are placed in an unprecedented important position. In the traditional creation of long dramas and movies, screenwriters usually serve producers and directors, and they can change their scripts on demand. Even many big-name actors have the right to change their scripts. However, in today’s short drama production ecology, screenwriters have become the creative core and production core. Chen Ruiqing told me that maybe the short drama company really doesn’t make much money now, but now the short drama writers have really made money, and good screenwriters are very scarce.

From the point of view of production and production, the era of casting a large number of rough short plays at the same time and deciding which one can run out will gradually become a thing of the past. To create fine works, it is also necessary to increase the cost. Previously, it cost 100,000 yuan, but now many short plays cost 300,000-500,000, and most of them can reach nearly one million. What stands out behind it is that creators and investors have begun to have a full understanding of the short play market and know what types, stories and roles can be welcomed by the audience.

Compared with the "water-flooding" story-telling mode of 60 episodes and 45 minutes per episode in the long drama era, the short drama is a kind of "squeezing water" in creation, that is, purifying the story and extracting the most important turning points and contradictions to enlarge it. Perhaps in the past, 200,000 words were changed to 2 million words, but now 200,000 words are changed to 20,000 words. For the audience who are used to the fast-paced life now, this "dry-goods-oriented" way is no less exquisite in narrative and character construction than ordinary long dramas and movies, and it brings more refreshing feeling. Moreover, relying on the rhythm of short plays, many wonderful unitized stories can also be presented to the audience with a good rhythm, and many excellent stories limited by the rhythm of past film and television dramas can also be filmed. After all, the so-called high-quality products not only lie in the production level of serving the Tao and lighting photography soundtrack, but also in the wonderful degree of story logic itself.

It may be one of the ways to break through the market model of recharge on demand, which is completely to C. At the end of 2023, Dianzhong Technology launched "Linping, Set out for Happiness", which is a short play with the theme of the Asian Games customized by Linping, Hangzhou, mainly to show the local customs and intangible cultural heritage of Linping in the form of short plays. Chen Ruiqing said, "Now we are also cooperating with Kaifeng, and we are also negotiating with CCTV, Xinhuanet and World Wide Web. We will work together to develop the’ short drama+’cultural market. We hope to help all walks of life realize the spread of Internet brands, and set up a department to do it. Even if we may not make money at first, we are optimistic about its future. "

This kind of to B business, in the planning of Dianzhong technology, itself carries the function of social responsibility. Chen Ruiqing said, "We think we can find a balance between social value and commercial value. Short videos bring short-term interest, but short plays are different. After a story, the audience can often recall it after watching it. We believe that miniseries are one of the best platforms for storytelling. I hope that dozens of such works can be launched this year to serve the society, explore the road to breaking the circle, and let miniseries bear more social responsibilities and economic benefits. "

In addition, Dianzhong Technology also saw the limitations of the small program mode. In August, 2023, it launched the free short drama APP Hippo Theater, and users could unlock the series by watching advertisements or recharging their members. At one time, the download volume of Hippo Theater in the APP Store exceeded national-level apps such as Tik Tok and Taobao. Chen Ruiqing said, "In order to give users a good feeling, Hippo Theater now has nearly 2,000 works, of which less than 50% are our homemade works, and users can also see works that are popular on other platforms, such as provoke and Donglan Snow. In the content, we will choose works that conform to mainstream values, have positive ideological values, and are loved by users. I hope that we can have more categories and more choices. "

03 Short Play Helps Culture "Go Out"

The market of short plays is by no means limited to Internet users in mainland China. "Short plays going out" has become one of the largest market-oriented foreign cultural communication among the people in China after "going out online".

Dianzhong Technology is one of the best players in "short play going out". Chen Ruiqing said that it is even better than the estimated results. "I completed the goal that I expected to complete in one year in four or five months." His goal is to be close to the number one short drama broadcasting platform in North America. From October 2023 to now, the short drama platform DramaBox under Dianzhong Technology has been very close, especially during the Spring Festival, DramaBox topped the list of domestic overseas enterprises for seven consecutive days in Apple stores and Google stores in North America by revenue.

It is not normal for all short drama practitioners to go so smoothly overseas. The particularity of Dianzhong Technology lies in that this is a company that lets online literature go abroad, and has rich experience in overseas markets. Basically, all the places that were easy to "step on the pit" in the past have been stepped on once, so I will encounter relatively few difficulties when I walk again with a short play.

Another somewhat unexpected thing is that Dianzhong Technology is overseas, and the first place to go is developed countries such as English-speaking areas such as North America. In Chen Ruiqing’s view, first of all, audiences in developed countries such as North America have a relatively high awareness of paying for content, and are relatively less sensitive to price. In addition, the content of English is relatively wider. "It will be relatively easy for developed countries to do other countries after they succeed. I always do the hard work first, and I succeed in all the hard work, so it is easier to do the others. Moreover, the thickness of talents in North America is different. Many people around the world go to Hollywood to study movies, and these local talents are easy to find. English covers a wide range, and many people in many countries speak English. You can study local ethnic customs after all the English contents are covered. "

In Chen Ruiqing’s view, there are three processes to gain a better foothold in overseas markets. Firstly, the local works are translated and presented directly to foreign audiences; secondly, China’s plays are taken out for "localization" in overseas markets; thirdly, the original stories are created and produced locally in overseas markets. "At present, we are still in the first step and the second step. The third step is already being done, but the results have not been verified. "

Compared with the domestic market, the cost of producing and distributing short plays in North America is relatively high, and the cost of losing a little mistake is 1.5 million and 2 million dollars, but Chen Ruiqing is not worried about losing money for a while. "We have to look at the long-term market, and we are firmly optimistic about overseas markets, so let overseas teams do it without fear of losing money."

There are indeed many difficulties in opening up the North American market. At present, the biggest problem is that the creator’s understanding of users is still not enough. "There are still very few people who can understand both Chinese and Western cultures and tell good stories," said Chen Ruiqing. "We have copied the domestic stories mechanically, and people will not eat that set in the past, but according to their model, the background color in our stories is gone. There are very few people who can understand these two pieces. We have formed several teams and are still screening and iterating. Perhaps in the process, some people have mastered the rules and traffic passwords. "

When overseas markets begin to recognize and accept short plays, especially those from China’s team, our culture will have a better chance to spread in a subtle way, such as the beautiful family in Confucian culture and the happy lifestyle in Chinese, which will naturally form folk cultural exchanges through the market.

summary

Although in the past, during the development of short plays, many projects were "mixed with mud and sand" and "mixed with dragons and dragons", after experiencing rapid development, the whole short play market has entered a platform period that has to be upgraded. When the dividend period is fleeting and speculators leave, we can see where the remaining long-term activists will have the opportunity to lead the industry. As Chen Ruiqing said, when he and Dianzhong Technology have already prepared for the worst, they will always find a glimmer of survival in the market in the future. "Our support for screenwriters, directors and producers leaves no room. We need talents very much. The profit of short plays is very low, but our investment has not decreased and we have never laid off employees. Although it is difficult now, I think the future will be better. "
　Author: Stanley

The TV series "The Lion’s Reflection on Lai Mao" is being broadcasted. Zhu Yawen, a "walking hormone", is partnered with Yang Zishan, a "pure and restrained". The audience thinks this combination is quite innovative.

It is worth mentioning that "The Lion Reflection of Lai Mao" was filmed in 2018 and finished in 2019. It is not easy to broadcast the works after two years of backlog. However, although it is an "old drama", "The Lion’s Reflection on Lai Mao" is like its title, and the idol drama is full of temperament, and the audience does not feel the obsolescence of the plot.

In The Lion’s Reflection on Lai Mao, the overbearing female president Mu Yat-ching and Qing Liu, who are ignorant, entered the marriage hall because of their relationship with the older generation, but neither Mu Yat-ching nor Qing Liu is as simple as it seems, especially the hero Qing Liu, who is fooling around, not only hides deep affection, but also makes people curious about his experience.

The fate of Qing Liu and Mu Yat Sen started at an early age, and Mu Yat Sen has always played an important role in Qing Liu’s heart. However, after falling into the water as a child and being saved by Qing Liu, Mu Yat Sen was frightened and temporarily forgot Qing Liu, but the floodgate of memory will be opened one day, and the relationship between Qing Liu and Mu Yat Sen will also have a qualitative leap.

The lion’s reflection by Lai Mao is an out-and-out idol drama. No matter the setting of characters or the plot, it is created by the standards of idol drama. However, regarding this idol drama, the audience still feels a little "different" after chasing the drama.

First of all, it is the set-up and story of the play. The overbearing president and silly Bai Tian are generally the standard of idol dramas, but the reflection of the lion on the cat is the opposite. In the play, Mu Yat-sen, played by Yang Zishan, is a real overbearing president. She is worth hundreds of millions, and a girl supports a huge group. She has a crisp and neat style of doing things, which is very feminine.

Qing Liu, played by Zhu Yawen, has nothing to do with playing games in Internet cafes. Even if he goes to work in Mu Yat-sen’s company, he is also arranged in a security position. But Qing Liu is not as simple as it seems. He has an unknown past. Qing Liu has a strong observation ability and a strong force value. He is not as simple as he shows, but his ability has been weakened by him, but he has to pretend to be a weak person, Qing Liu’s role, and the follow-up plot.

On the surface, the marriage between Qing Liu and Mu Yat-sen is for the benefit. However, in the process of continuous getting along, there is still a feeling between Mu Yat-sen and Qing Liu.

In addition to the plot and people’s design, the "otherness" of The Lion’s Reflection by Lai Mao is still in the two protagonists, especially Zhu Yawen. In the minds of many viewers, Zhu Yawen is a "tough guy" and a "strength school", and it is difficult for many viewers to associate him with idol dramas. Since Zhu Yawen made his debut, he has performed many drama works, such as "Crossing the East", "Under the Zhengyang Gate" and ".

Since Yang Zishan’s debut, her works are many yuan. In film and television dramas such as Red Rose, Antarctic Love, Master of Memory, and To Our Dying Youth, Yang Zishan’s performance is still very recognized by the audience. Although Yang Zishan plays the overbearing female president in the drama "The Reflection of the Lion on the Cat", some viewers think that some of them are not in line with Yang Zishan’s temperament, on the whole, the audience still recognizes this role.

After the broadcast of "The Lion’s Reflection by Lai Mao", many viewers who followed the drama also found that the drama had a lot of coding, including Mu Yat-sen’s itinerary and even some place names, all of which were coded. The audience discussed while chasing the drama. "The Lion’s Reflection by Lai Mao" is really one of the dramas with a lot of coding.

After the broadcast, the popularity was good, but the word-of-mouth was mixed. Zhu Yawen and Yang Zishan, the leading actors of The Lion’s Reflection by Lai Mao, have made their debut for many years, and judging from the plot setting of the play, it is not a school play or a youth play. It is not an exaggeration to say that the play is a "middle-aged idol play".

The story of idol drama will be stained with dog blood to some extent. Undeniably, no matter Zhu Yawen, Yang Zishan, He Junxiang, Zhang Shen, Li Guangfu, Liu Xuehua and other actors, their images and acting skills are good, and their acting skills will also add a lot of color to the subsequent development of the story. As a "middle-aged idol drama", "The Lion’s Reflection on Lai Cat" is "different" and innovative.