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In recent years, consumers are pursuing the trend of natural, healthy and additive-free products. Therefore, some brands began to focus on the concept of "no added preservatives" to attract consumers, while others began to seek a "new anti-corrosion system" with better performance.

According to the Technical Specification for Cosmetic Safety (2015 edition), 51 kinds of preservatives are allowed to be used in cosmetics in China, which are mainly divided into five categories: formaldehyde and its releaser, ester of p-hydroxybenzoic acid, isothiazolinone, alcohol and acid. Common ones are phenoxyethanol, nipagin esters, formaldehyde releaser preservatives, CMIT/MIT (Casson) and IPBC.

Cosmetic preservatives, also known as "traditional preservatives", are often considered as one of the main allergens in cosmetics. According to the survey, about 6% consumers are sensitive to preservatives and spices in cosmetics. In addition, preservatives also have the characteristics of biological toxicity, which is irritating to the skin and may disturb the endocrine system of the human body.

Therefore, domestic and foreign brands are claiming "no added preservatives". For example, Fancl Fangke, which is famous for its "no additive", is mainly used in 1,2-pentanediol+small package or seal to achieve anti-corrosion. There are also Japanese brands such as HABA and NOMAMA, all of which claim not to use preservatives such as benzoate and other chemical additives and spices that are easy to irritate the skin.

In 2009, based on the brand’s patented packaging technology, D.E.F.I aseptic chamber, Yayang also launched a series of soothing and intensive care products without corrosion. It is understood that this series of products can be completely sealed in packaging, and the number of ingredients used is less than 7, mainly composed of water, oils, plant extracts, emulsifiers and thickeners. The ingredient list does not contain preservatives and preservative-like ingredients.

In fact, preservatives are an important component to deal with microbial contamination in personal care products. Preservatives themselves have the characteristics of "preventing microbial growth" and "inhibiting bacteria", which determines that cosmetics can be preserved for a long time and is of great significance for ensuring product safety.

During the spot check of cosmetics by the Food and Drug Administration, "the total number of colonies exceeds the standard" has always been the "hardest hit" for cosmetics companies to step on thunder frequently. In 2020, National Medical Products Administration reported 207 batches of unqualified cosmetics, among which 192 batches of unqualified products were concentrated in two categories: "label identification" and "cosmetic microbial indicators".

In 2021, the Technical Guidelines for Cosmetic Safety Assessment issued by National Medical Products Administration clearly pointed out: "For cosmetics in the research and development stage, the effectiveness of its anti-corrosion system can be evaluated with reference to internationally accepted standards or methods." This shows that the effectiveness evaluation of cosmetic preservative system is the only way before the product goes on the market.

It is worth mentioning that at present, cosmetic preservative systems at home and abroad are evaluated according to microbial challenge test. However, this test only specifies the selection scope of test strains, and there is no unified and clear evaluation standard for anticorrosion efficiency among countries.

So, how do cosmetics achieve "no added preservatives"? In fact, most products on the market that claim to have no additives mainly adopt two methods: one is to add antibacterial ingredients other than preservatives for cosmetics, so as not to contain preservatives in the traditional sense; The other is to meet the product standards without adding preservatives in formula dosage form (such as pure oil formula, solid formula, etc.) and packaging form (such as vacuum packaging and secondary throwing form, etc.).

Although there are still many unresolved difficulties in developing an effective and safe anti-corrosion system, the state has been strengthening the regulatory constraints. Some time ago, it was reported by the media that some cosmetics were rejected because they did not see/add preservatives, and the innovative way of anti-corrosion system that met the regulatory requirements also caused heated discussion in the industry.

In terms of the safety of preservatives, the permitted preservatives for cosmetics all have their own usage concentration and usage restrictions. Moreover, most of them have a long history of application and have clear data and advanced safety risk assessment, such as commonly used preservatives such as phenoxyethanol and nipagin esters.

"There is a big misunderstanding about the safety of preservatives in the market. In the INCI catalogue, the safe dosage of ingredients has been indicated. For example, butanediol mainly plays the role of solvent and humectant in cosmetics, and high-content alcohol has the effect of inhibiting microbial reproduction. If the formula contains 15% butanediol as a solvent and it is unsafe as an antiseptic and bacteriostatic ingredient, it is obviously wrong. " General Manager of Guangzhou Aizhuo Biotechnology Co., Ltd.Zhang JunSaid.

What are the innovative directions of anti-corrosion system?

As an ideal anti-corrosion system, it should first have the ability to destroy a variety of microorganisms, that is, it has broad-spectrum activity and can take effect on gram-negative bacteria, gram-positive bacteria, yeast and mold. From this point of view, it is almost impossible for a single preservative to achieve comprehensive safety and antibacterial effect.

Zhihu’s "Cosmetic Theory" once listed five principles for the establishment of preservatives: good compatibility, good safety, good water solubility, stability and broad-spectrum antibacterial activity.

In order to find more ingredients with antiseptic effect, the cosmetics industry is also promoting the innovation of antiseptic system, and a "new antiseptic system" composed of non-traditional antibacterial ingredients is emerging.

Zhang JunSaid: "Strictly speaking, the new anti-corrosion system is mainly composed of a class of ingredients with antibacterial effect, such as alcohols and antioxidants, so it can not be called preservatives, and they are also essentially different from the in-table preservatives stipulated in the Technical Specification."

1) Reasonable compatibility of antibacterial components with traditional preservatives

It is understood that the new anti-corrosion system, which is widely used at present, usually contains polyol (such as pentanediol, hexanediol, octanediol, etc.), organic acid (octanoyl hydroxamic acid, etc.), ketone (p-hydroxyacetophenone, etc.) and other components. Most of them are multifunctional auxiliary ingredients, which not only have antibacterial and synergistic effects, but also have the functions of moisturizing, antioxidation, chelating, conditioning and dissolution.

Compared with traditional preservatives, these antibacterial components are usually difficult to carry the "big flag" of the anti-corrosion system alone in the formula because of their relatively weak anti-corrosion effect and insufficient safety data and compatibility data. Therefore, it is necessary to cooperate with all components of each formula for analysis.

Because different preservatives and antibacterial components have their own advantages and disadvantages, they can learn from each other by compounding. For example, compounding antibacterial components with traditional preservatives, or scientific compatibility between antibacterial components, can not only expand the antibacterial spectrum from different mechanisms of action, synergize and avoid the formation of drug-resistant bacteria; But also can reduce the dosage of a single component, which is more conducive to ensuring safety.

"At present, the product protection function of the formula system can be better provided through the synergistic components. Combining some ingredients with microbial inhibition ability through reasonable dosage and formula can provide a more reliable and mild product protection ability for the product system. Compared with the traditional anti-corrosion system, this new combination of ingredients is more advanced in gentleness and safety, which solves the shortcomings of the traditional anti-corrosion system in practical application. " Lao Shuquan, director of China District of Dezhixin Cosmetic Raw Materials Department, said.

Diatomic alcohol+p-hydroxyacetophenone is a common anti-corrosion substitution system, which has been applied to many star items launched by domestic brands. For example, Winona’s soothing and moisturizing essence uses 1,2- pentanediol, which is matched with p-hydroxyacetophenone to coordinate the antibacterial effect; The form of 1,2- pentanediol +1,2- hexanediol+p-hydroxyacetophenone is used in the essence of Baizucui "Little Green Bottle".

△ Winona Soothing and Moisturizing Special Care Essence (left), Baizhu Soothing and Repairing Essence (right)

2) Plant extracts can be used as natural substitutes for preservatives?

In addition to the compatibility of ingredients, the innovative direction of anti-corrosion system is gradually moving closer to the direction of plant extracts from chemicals. The essential oil extracted from many plants in nature (such as mint, perilla, clove, Ferula, pepper, etc.) will contain natural antiseptic and antibacterial substances, so it is not the raw material company that calls such plant extracts "plant preservatives".

Most people in the industry still hold a wait-and-see attitude towards the antiseptic effect of plant extracts. Generally speaking, most plant extracts have poor antiseptic effect, and have special odor, which is difficult to disperse in water and compatibility.

In addition, due to the complexity of plant sources, many plant extracts are unknown in composition, mechanism and safety data. In 2020, the plant preservative Euro-Napce (Qinjiao fruit extract, Pulsatilla chinensis extract and Ustilaginella tamarense extract) developed by Korea C&B Company was exposed to the harmful substance "silver cyanide", and the safety of "plant preservative" also attracted great attention.

Lao Shuquan bluntly said: "At present, there is still no fully mature so-called plant preservative scheme system accepted by the vast market. The plant preservative system is mainly faced with challenges such as gentleness, water solubility, odor, color, stability, safety and reliability, and it is still very immature. "

In this regard,Zhang JunIt is considered that "plant preservatives are a market trend, but there is a high technical threshold for’ plant preservatives’ at present. First of all, the cost of plant preservation is high, especially for washing and care products; Secondly, plant ingredients have certain defects in terms of odor and color, and the requirements for formula design will be higher. "

However, he affirmed the application prospect of plant antibacterial components: "Since many plants have antibacterial and anti-inflammatory effects, some of them must have antibacterial effects. Further analysis of the components in each plant can develop plant antibacterial agents that meet the requirements of the formula."

Azhuo Bio has introduced "V series" plant extract bacteriostatic agents represented by NAGOVEC and NAGOVAC, which are mainly composed of several plant extracts with antibacterial effects.

Take NAGOVEC as an example, which includes magnolia bark extract, clove bud extract, Artemisia capillaris extract, cinnamon bark extract, Sophora flavescens extract and soybean extract. After verification, the raw material has obvious bacteriostatic effect on Burkholderia cepacia, pseudomonas putida, Staphylococcus aureus, Aspergillus niger, Candida albicans, Escherichia coli, Pseudomonas aeruginosa and other strains.

△NAGOVEC

3) Can food preservatives bring new inspiration?

In addition, the development of food preservatives also has some inspiration for the innovation of cosmetic preservative system. Many food preservatives have been widely used in personal care products, such as benzoate. Relevant data show that the number of personal care products containing benzoate is increasing at an annual rate of 7%.

Cetylpyridine chloride (CPC), another food preservative, has also expanded its application in the field of personal care. The antibacterial component is mainly used in mouthwash, toothpaste, oral spray and other products, and it is effective for most microorganisms except Aspergillus fungi, but it has not been officially listed in the annex of the list of cosmetics preservatives approved in Europe.

According to foreign media reports, Colijn, a supplier of cosmetic raw materials, once planned to use food preservatives as an alternative to parabens. The food preservatives they studied mainly include benzoic acid, benzyl alcohol and potassium sorbate, among which potassium sorbate is widely used to inhibit molds and yeasts in foods such as cheese, yogurt and cider.

Scientific research is the main driving force for the innovation of anti-corrosion system

Under the guidance of market trends and regulatory regulations, the construction of anti-corrosion system needs to meet more requirements and restrictions. In addition, there are many problems in scientific research of anti-corrosion system.

From the point of view of action mechanism, preservatives mainly change the permeability of micro-biofilm system, change the properties of protein or inhibit the activity of enzymes, reduce the metabolism of microorganisms, and make its metabolites unable to be transported out, thus achieving the purpose of interfering its growth and reproduction [1].

This inhibition of microorganisms also makes preservatives violate the concept of "skin microecology" in personal care products. The balance of skin microecology is very important for maintaining a healthy skin condition. However, preservatives in cosmetics may change the micro-ecological environment of the skin and affect the pH value, oil secretion and metabolic ability of the skin.

Although many literatures have done relevant experiments on this topic, there is no clear conclusion at present, and the effects of different antiseptic systems on skin microecology are also very different.

Studies have shown that the mixture of diazolidinyl urea and IPBC, methyl nipagin, etc. in cosmetics can inhibit and disturb the resident flora of skin to some extent [2-3]. However, low concentrations of phenoxyethanol, methyl nipagin and propyl nipagin have also been proved to prevent cosmetics from bacterial contamination, and at the same time, it will not affect the skin microecological balance [4].

The specific effects of preservatives on skin microecology are still being explored. Why do some preservatives have stronger affinity for bacteria than fungi? What are the physical and chemical characteristics of microbicidal components? Because the skin microbiome is too large, there is no clear answer to these questions.

In addition, the antiseptic system plays an important role in the formulation design, which directly determines the storage period of cosmetics, so many factors need to be considered.

Lao Shuquan said: "To design a product formula protection system that meets the requirements, there are many issues that need to be considered. Whether the applicable population of the formula involves special populations (such as infants and pregnant women, etc.), and at the same time, we must also consider the differentiation of formula dosage forms and the combination of as many kinds of low doses as possible to reduce some negative factors (such as gentleness, stability, and microbial resistant strains) brought about by high-dose addition of a single type."

Therefore, the root of promoting the innovation of preservatives lies in scientific research. Only by further studying the interaction between microbiota and preservatives and linking preservative science with different research fields can we develop a safer and more effective preservative system.

"In the future, the two innovative directions of preservatives should be plant extracts and fermented antibacterial peptides. Plant extracts contain many antibacterial components, which are in line with the market trend of green, environmental protection and health, and can also show the advantages of traditional plant resources in China; Antimicrobial peptides are less irritating to mucous membranes and are more suitable for special use scenarios. "Zhang JunSaid.

The construction process of new anti-corrosion system puts forward a great test for formula design. Although there is still a long way to explore the new anti-corrosion system in terms of raw material cost and safety data. However, there are still many brands and raw material companies that realize the synergistic collocation of ingredients and compositions through different technical means, thus breaking through the traditional model and creating a modern product protection system.

With the advancement of scientific research, the innovation direction of anti-corrosion system will be clearer, and the choice of preservatives will have more possibilities.

References: [1] Cheng Wenjing, Zhang Jiachan, Yang Yilin, et al. Investigation on the use of preservatives in skin care products in the market and exploration on the future development trend [J]. Daily Chemical Industry, 2021, 51(7):7.

[2] Chen Guanwu. Study on the inhibitory effect of Gemma BP on resident bacteria in the surface layer of skin 1. Journal of Environment and Health, 2012,29 (7): 615-616.

[3] Cai Ying. Inhibitory effect of methyl nipagin on skin resident bacteria. Modern Preventive Medicine, 2013,40 (9): 1726-1727.

[4] Lalitha, C. and Rao, P.V.V.P. Antimicrobial Efficacy of Preservativesused in Skin Care Products on Skin Micro Biota. International Journalof Science and Research. 2013, 6: 14

Information source: makeup theory, little K formulator, Jung personal care, China cosmetics.

The configuration performance of dual-engine E+ is a point that consumers pay more attention to. Not much to say, let’s take a look.

Let’s take a look at the appearance of RAV4 Rongfang twin-engine E+. The front face of RAV4 Rongfang twin-engine E+ looks very unique and looks softer. The front headlights are very delicate and beautiful, which is very visually impactful. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light and so on. Coming to the side of the car, the body size of the car is 4600 mm * 1855 mm * 1685 mm. The car adopts angular lines, and the side gives people a very fashionable and simple feeling. With large-sized thick-walled tires, smooth lines run through the whole side of the car. Looking back, the rear of the car looks very dynamic and lively, the taillights look very tough, and the overall shape is still very attractive.

Sitting in the car, RAV4 Rongfang dual-engine E+ interior looks very simple and fashionable, and the overall shape is remarkable. The steering wheel shape of this car is eye-catching, equipped with the functions of manual steering wheel up and down+front and rear adjustment, steering wheel heating and so on, and the palm fit is very high. Let’s take a look at the central control, which is decorated with a 10.25-inch central control screen, making the interior style impressive and unique. The dashboard and seats give people a good feeling, too. Let’s take a look. The dashboard of this car presents an avant-garde design style and looks very stable and atmospheric. The car uses a leather/fabric mixed seat, which is wide and thick, and the overall ride feels soft and comfortable.

Next, look at the configuration. RAV4 Rongfang dual-engine E+ is equipped with car networking, driving mode selection, remote control key, Bluetooth key, rear wiper, traction control (ASR/TCS, etc.) and other configurations.

After reading the above description, Xiaobian will make a summary. This car has been introduced almost before, and I believe many users who buy a car have taken a fancy to its comfort and practicality.

How much money does the short play make? A few days ago, an entry of "making a short play with a monthly income of 400 million yuan" was posted on the hot search, and the short play market once again stood at the forefront. Is the short play that focuses on the sinking market really a good business today?

With such curiosity, I had an exclusive interview with Chen Ruiqing, the chairman of Dianzhong Technology, the protagonist of the hot search. However, in his eyes, short plays are far from being "profitable" at all, but a small-profit and meager-profit business that has been fully market-oriented in rapid growth, and the possibilities are still in the future.

After a short period of rapid growth, the profit ratio of the short drama business in mainland China has been relatively stable. According to Chen Ruiqing, the average gross profit margin of the whole short drama industry is basically stable at around 17%, which is about one tenth of the amount of "top-up running water" which is the favorite in online communication. This only 17% gross profit needs to be shared by producers, copyright owners, producers and investors, and only about 4% can be shared in each link. Of the 10 short plays, only two can run out in the market and make money. When the production cost is shared again, there will be little profit left.

The so-called 400 million is the total flow of Dianzhong Technology’s entire company, including online literature business, and the total recharge amount of dozens and hundreds of short plays issued by the company in that month. Specific to the company’s net profit in the field of short plays, Chen Ruiqing said that it was less than 1% in 2023 and even lost money in January 2024. Rather than making big money with short plays, it is better to use the online business to "raise" short plays.

From "monthly income of 400 million" to "annual net profit of 1%", why is there such a huge difference between the online transmission benefit and the real income of the short play business? And where will the short play business go in the future?

Doing short plays is to bet on the future.

Although Dianzhong Technology is currently the "head company" in the field of short plays in China, Chen Ruiqing did not think that short plays were a good business at the beginning. "Our philosophy is win-win cooperation. When hundreds of partners all transformed to do short plays, I began to ponder this matter."

In July, 2022, he decided to enter the field of short plays after visiting a large number of partners such as Tik Tok and Today Headlines. "I figured out two things, one is the trend of text video and film, and the other is that we know how to tell stories. Looking back now, we did it late. "

What the audience caught up with was the rapid development period of the short drama industry, and the cost increased to 200,000 to 300,000. It is also in this iterative period that short plays have entered the era of full competition, and there is no longer the situation of making a fortune in the past, but many "routines" and "scraping" contents have been eliminated, and they have gradually embarked on the market competition that pays more attention to content.

Chen Ruiqing is very optimistic about the market space of the short drama industry in the future. "Excluding the audience of movies and TV dramas, the entertainment needs of 500 million people in the Mainland may not be well met. I think that the market size of the short drama industry will definitely exceed 100 billion yuan in the future, and overseas will definitely exceed 10 billion US dollars. "

From the perspective of the supply side, Dianzhong technology has a unique advantage. Just as in the past, many adaptations of online dramas came from online novel IP, so did the contents of many short dramas. Dianzhong Technology has an extremely rich network literature reserve, and more importantly, there is a huge reserve of writers behind it.

Compared with the production cycle of three or four years for large-scale production of long dramas and movies, the production cycle of short dramas is extremely short, and it may take one or two months to shoot and broadcast online. On the one hand, it can better grasp the pulse of the audience in the current era, on the other hand, it can also make creative creation get feedback at the fastest speed.

As a result, short plays can turn a large number of online literature into movies, especially some types that were not welcomed by traditional long plays and movies in the past. To some extent, short plays and long plays have a complementary role in the demand for online literature IP, and there is not a clear direct competition.

From the forefront of creation, there are already many online writers themselves. Because they see the good benefits of short plays, they have transformed into screenwriters of short plays, and many of the massive author resources accumulated by Dianzhong Technology have the possibility of transforming screenwriters. Chen Ruiqing predicted that "the number of short plays adapted from online texts will drop below 50% next year, because there are not many adaptations and homogenization is becoming more and more serious, and new talents must bring creativity to different groups of people."

However, these are just a vision of the short play in the future. Today’s short play market is still in the process of hard exploration.

How to upgrade the iteration of 02 boutique short plays

How to make full use of the characteristics of short plays, create appropriate video content and embark on the road of high-quality short plays 2.0?

Talent iteration is one of the key links. Nowadays, overseas, many graduates from "Ivy League" famous schools have entered the creation of short plays, while at home, many graduates from "985" famous schools have become short play writers.

What is more worth mentioning is that in the production process of short plays, screenwriters are placed in an unprecedented important position. In the traditional creation of long dramas and movies, screenwriters usually serve producers and directors, and they can change their scripts on demand. Even many big-name actors have the right to change their scripts. However, in today’s short drama production ecology, screenwriters have become the creative core and production core. Chen Ruiqing told me that maybe the short drama company really doesn’t make much money now, but now the short drama writers have really made money, and good screenwriters are very scarce.

From the point of view of production and production, the era of casting a large number of rough short plays at the same time and deciding which one can run out will gradually become a thing of the past. To create fine works, it is also necessary to increase the cost. Previously, it cost 100,000 yuan, but now many short plays cost 300,000-500,000, and most of them can reach nearly one million. What stands out behind it is that creators and investors have begun to have a full understanding of the short play market and know what types, stories and roles can be welcomed by the audience.

Compared with the "water-flooding" story-telling mode of 60 episodes and 45 minutes per episode in the long drama era, the short drama is a kind of "squeezing water" in creation, that is, purifying the story and extracting the most important turning points and contradictions to enlarge it. Perhaps in the past, 200,000 words were changed to 2 million words, but now 200,000 words are changed to 20,000 words. For the audience who are used to the fast-paced life now, this "dry-goods-oriented" way is no less exquisite in narrative and character construction than ordinary long dramas and movies, and it brings more refreshing feeling. Moreover, relying on the rhythm of short plays, many wonderful unitized stories can also be presented to the audience with a good rhythm, and many excellent stories limited by the rhythm of past film and television dramas can also be filmed. After all, the so-called high-quality products not only lie in the production level of serving the Tao and lighting photography soundtrack, but also in the wonderful degree of story logic itself.

It may be one of the ways to break through the market model of recharge on demand, which is completely to C. At the end of 2023, Dianzhong Technology launched "Linping, Set out for Happiness", which is a short play with the theme of the Asian Games customized by Linping, Hangzhou, mainly to show the local customs and intangible cultural heritage of Linping in the form of short plays. Chen Ruiqing said, "Now we are also cooperating with Kaifeng, and we are also negotiating with CCTV, Xinhuanet and World Wide Web. We will work together to develop the’ short drama+’cultural market. We hope to help all walks of life realize the spread of Internet brands, and set up a department to do it. Even if we may not make money at first, we are optimistic about its future. "

This kind of to B business, in the planning of Dianzhong technology, itself carries the function of social responsibility. Chen Ruiqing said, "We think we can find a balance between social value and commercial value. Short videos bring short-term interest, but short plays are different. After a story, the audience can often recall it after watching it. We believe that miniseries are one of the best platforms for storytelling. I hope that dozens of such works can be launched this year to serve the society, explore the road to breaking the circle, and let miniseries bear more social responsibilities and economic benefits. "

In addition, Dianzhong Technology also saw the limitations of the small program mode. In August, 2023, it launched the free short drama APP Hippo Theater, and users could unlock the series by watching advertisements or recharging their members. At one time, the download volume of Hippo Theater in the APP Store exceeded national-level apps such as Tik Tok and Taobao. Chen Ruiqing said, "In order to give users a good feeling, Hippo Theater now has nearly 2,000 works, of which less than 50% are our homemade works, and users can also see works that are popular on other platforms, such as provoke and Donglan Snow. In the content, we will choose works that conform to mainstream values, have positive ideological values, and are loved by users. I hope that we can have more categories and more choices. "

03 Short Play Helps Culture "Go Out"

The market of short plays is by no means limited to Internet users in mainland China. "Short plays going out" has become one of the largest market-oriented foreign cultural communication among the people in China after "going out online".

Dianzhong Technology is one of the best players in "short play going out". Chen Ruiqing said that it is even better than the estimated results. "I completed the goal that I expected to complete in one year in four or five months." His goal is to be close to the number one short drama broadcasting platform in North America. From October 2023 to now, the short drama platform DramaBox under Dianzhong Technology has been very close, especially during the Spring Festival, DramaBox topped the list of domestic overseas enterprises for seven consecutive days in Apple stores and Google stores in North America by revenue.

It is not normal for all short drama practitioners to go so smoothly overseas. The particularity of Dianzhong Technology lies in that this is a company that lets online literature go abroad, and has rich experience in overseas markets. Basically, all the places that were easy to "step on the pit" in the past have been stepped on once, so I will encounter relatively few difficulties when I walk again with a short play.

Another somewhat unexpected thing is that Dianzhong Technology is overseas, and the first place to go is developed countries such as English-speaking areas such as North America. In Chen Ruiqing’s view, first of all, audiences in developed countries such as North America have a relatively high awareness of paying for content, and are relatively less sensitive to price. In addition, the content of English is relatively wider. "It will be relatively easy for developed countries to do other countries after they succeed. I always do the hard work first, and I succeed in all the hard work, so it is easier to do the others. Moreover, the thickness of talents in North America is different. Many people around the world go to Hollywood to study movies, and these local talents are easy to find. English covers a wide range, and many people in many countries speak English. You can study local ethnic customs after all the English contents are covered. "

In Chen Ruiqing’s view, there are three processes to gain a better foothold in overseas markets. Firstly, the local works are translated and presented directly to foreign audiences; secondly, China’s plays are taken out for "localization" in overseas markets; thirdly, the original stories are created and produced locally in overseas markets. "At present, we are still in the first step and the second step. The third step is already being done, but the results have not been verified. "

Compared with the domestic market, the cost of producing and distributing short plays in North America is relatively high, and the cost of losing a little mistake is 1.5 million and 2 million dollars, but Chen Ruiqing is not worried about losing money for a while. "We have to look at the long-term market, and we are firmly optimistic about overseas markets, so let overseas teams do it without fear of losing money."

There are indeed many difficulties in opening up the North American market. At present, the biggest problem is that the creator’s understanding of users is still not enough. "There are still very few people who can understand both Chinese and Western cultures and tell good stories," said Chen Ruiqing. "We have copied the domestic stories mechanically, and people will not eat that set in the past, but according to their model, the background color in our stories is gone. There are very few people who can understand these two pieces. We have formed several teams and are still screening and iterating. Perhaps in the process, some people have mastered the rules and traffic passwords. "

When overseas markets begin to recognize and accept short plays, especially those from China’s team, our culture will have a better chance to spread in a subtle way, such as the beautiful family in Confucian culture and the happy lifestyle in Chinese, which will naturally form folk cultural exchanges through the market.

summary

Although in the past, during the development of short plays, many projects were "mixed with mud and sand" and "mixed with dragons and dragons", after experiencing rapid development, the whole short play market has entered a platform period that has to be upgraded. When the dividend period is fleeting and speculators leave, we can see where the remaining long-term activists will have the opportunity to lead the industry. As Chen Ruiqing said, when he and Dianzhong Technology have already prepared for the worst, they will always find a glimmer of survival in the market in the future. "Our support for screenwriters, directors and producers leaves no room. We need talents very much. The profit of short plays is very low, but our investment has not decreased and we have never laid off employees. Although it is difficult now, I think the future will be better. "
　Author: Stanley

The TV series "The Lion’s Reflection on Lai Mao" is being broadcasted. Zhu Yawen, a "walking hormone", is partnered with Yang Zishan, a "pure and restrained". The audience thinks this combination is quite innovative.

It is worth mentioning that "The Lion Reflection of Lai Mao" was filmed in 2018 and finished in 2019. It is not easy to broadcast the works after two years of backlog. However, although it is an "old drama", "The Lion’s Reflection on Lai Mao" is like its title, and the idol drama is full of temperament, and the audience does not feel the obsolescence of the plot.

In The Lion’s Reflection on Lai Mao, the overbearing female president Mu Yat-ching and Qing Liu, who are ignorant, entered the marriage hall because of their relationship with the older generation, but neither Mu Yat-ching nor Qing Liu is as simple as it seems, especially the hero Qing Liu, who is fooling around, not only hides deep affection, but also makes people curious about his experience.

The fate of Qing Liu and Mu Yat Sen started at an early age, and Mu Yat Sen has always played an important role in Qing Liu’s heart. However, after falling into the water as a child and being saved by Qing Liu, Mu Yat Sen was frightened and temporarily forgot Qing Liu, but the floodgate of memory will be opened one day, and the relationship between Qing Liu and Mu Yat Sen will also have a qualitative leap.

The lion’s reflection by Lai Mao is an out-and-out idol drama. No matter the setting of characters or the plot, it is created by the standards of idol drama. However, regarding this idol drama, the audience still feels a little "different" after chasing the drama.

First of all, it is the set-up and story of the play. The overbearing president and silly Bai Tian are generally the standard of idol dramas, but the reflection of the lion on the cat is the opposite. In the play, Mu Yat-sen, played by Yang Zishan, is a real overbearing president. She is worth hundreds of millions, and a girl supports a huge group. She has a crisp and neat style of doing things, which is very feminine.

Qing Liu, played by Zhu Yawen, has nothing to do with playing games in Internet cafes. Even if he goes to work in Mu Yat-sen’s company, he is also arranged in a security position. But Qing Liu is not as simple as it seems. He has an unknown past. Qing Liu has a strong observation ability and a strong force value. He is not as simple as he shows, but his ability has been weakened by him, but he has to pretend to be a weak person, Qing Liu’s role, and the follow-up plot.

On the surface, the marriage between Qing Liu and Mu Yat-sen is for the benefit. However, in the process of continuous getting along, there is still a feeling between Mu Yat-sen and Qing Liu.

In addition to the plot and people’s design, the "otherness" of The Lion’s Reflection by Lai Mao is still in the two protagonists, especially Zhu Yawen. In the minds of many viewers, Zhu Yawen is a "tough guy" and a "strength school", and it is difficult for many viewers to associate him with idol dramas. Since Zhu Yawen made his debut, he has performed many drama works, such as "Crossing the East", "Under the Zhengyang Gate" and ".

Since Yang Zishan’s debut, her works are many yuan. In film and television dramas such as Red Rose, Antarctic Love, Master of Memory, and To Our Dying Youth, Yang Zishan’s performance is still very recognized by the audience. Although Yang Zishan plays the overbearing female president in the drama "The Reflection of the Lion on the Cat", some viewers think that some of them are not in line with Yang Zishan’s temperament, on the whole, the audience still recognizes this role.

After the broadcast of "The Lion’s Reflection by Lai Mao", many viewers who followed the drama also found that the drama had a lot of coding, including Mu Yat-sen’s itinerary and even some place names, all of which were coded. The audience discussed while chasing the drama. "The Lion’s Reflection by Lai Mao" is really one of the dramas with a lot of coding.

After the broadcast, the popularity was good, but the word-of-mouth was mixed. Zhu Yawen and Yang Zishan, the leading actors of The Lion’s Reflection by Lai Mao, have made their debut for many years, and judging from the plot setting of the play, it is not a school play or a youth play. It is not an exaggeration to say that the play is a "middle-aged idol play".

The story of idol drama will be stained with dog blood to some extent. Undeniably, no matter Zhu Yawen, Yang Zishan, He Junxiang, Zhang Shen, Li Guangfu, Liu Xuehua and other actors, their images and acting skills are good, and their acting skills will also add a lot of color to the subsequent development of the story. As a "middle-aged idol drama", "The Lion’s Reflection on Lai Cat" is "different" and innovative.

As the original medical science of the Chinese nation, TCM is a knowledge about life wisdom and life art, which was called "the study of life" by the ancients.

Nanyang, Henan Province is the hometown of Zhang Zhongjing, the ancestral temple of traditional Chinese medicine, and one of the birthplaces of Chinese medicine civilization.

Pushing open the door of the medical shrine, the ancient monuments are listed, and the halls and pavilions are just like it. Among the green trees, there are statues of famous doctors such as Bian Que, Hua Tuo and Sun Simiao. The inscriptions, plaques, couplets and quaint buildings inscribed by many famous artists together constitute the unique Chinese medicine cultural heritage and humanistic landscape of the Medical Shrine.

General Secretary of the Supreme Leader has always been concerned about the development of traditional Chinese medicine.

On May 12, 2021, the General Secretary made an investigation in Nanyang City, Henan Province. He first came to the medical shrine to learn about Zhang Zhongjing’s life and his contribution to the development of Chinese medicine.

On May 12, 2021, General Secretary of the Supreme Leader visited the Medical Shrine, the memorial site of Zhang Zhongjing, a physician of the Eastern Han Dynasty, in Nanyang City, Henan Province.

"He carefully read Zhang Zhongjing’s prescription for treating febrile diseases, and he also watched an acupuncture pottery man in the Eastern Han Dynasty for a long time." Yang Lei, deputy director of Zhang Zhongjing Museum, recalled.

The culture of traditional Chinese medicine is extensive and profound, which contains the "holistic view" of harmony between man and nature, the "neutral view" of principle and leveling, and the "disease-free view" of health preservation and disease prevention. It is rooted in the excellent traditional culture of the Chinese nation and embodies the essence of Chinese culture, such as harmony between heaven and earth, harmony without difference, benevolence and love, and people-oriented.

When inspecting the medical shrine, the general secretary said: "In the past, the Chinese nation relied on traditional Chinese medicine to cure diseases and save lives for thousands of years. Especially after fighting against major infectious diseases such as COVID-19 epidemic and SARS, we have a deeper understanding of the role of Chinese medicine. "

As early as 2010, when attending the awarding ceremony of the Confucius Institute of Traditional Chinese Medicine at the Royal Melbourne Institute of Technology, the supreme leader once commented on traditional Chinese medicine from the perspective of civilization, which was "the treasure of ancient science in China and the key to opening the treasure house of Chinese civilization".

At the Jiangxi Traditional Chinese Medicine Valley Manufacturing Base, the General Secretary picked up medicines, health care products and foods, inquired about the quality and safety, market and price, and pointed out that "Chinese medicine is a treasure of the Chinese nation, and it must be well protected, excavated, developed and passed down".

In the Guangdong-Macao Cooperative Chinese Medicine Science and Technology Industrial Park in Hengqin New District, Zhuhai, Guangdong Province, the general secretary walked into the workshop to inspect the production process of Chinese medicine products, and urged him to dig deep into the essence of Chinese medicine treasure house.

In the eyes of the general secretary, Chinese medicine is not only a precious legacy left by our ancestors, but also a valuable resource for the benefit of the people. The reason why he attaches importance to Chinese medicine is to make the "Qi Huang Shu" which has been passed down for thousands of years play a greater role in protecting the health of the whole people, and also to protect the cultural roots of the Chinese nation’s civilization for more than 5,000 years.

Keeping the fire of TCM and polishing the golden signboard of TCM, the general secretary has repeatedly "taken the pulse" for the development of TCM in the new era.

"We should not only make good use of modern evaluation methods, but also fully respect thousands of years’ experience, and explain clearly and clearly the curative effect of traditional Chinese medicine". "We should pay attention to interpreting the principles of traditional Chinese medicine with modern science and take the road of combining traditional Chinese and western medicine" … … The general secretary’s guidance is full of dialectics of inheritance and innovation.

Without inheritance, innovation will lose its foundation; Without innovation, inheritance loses its value. With the empowerment of science and technology, today in the new era, the ancient Chinese medicine education has been renewed for a long time.

On May 6, 2024, in the "Traditional Chinese Medicine Pavilion" in the clinic of Taobei Village, Chengnan Street, Rugao City, Nantong City, Jiangsu Province, local villagers were receiving traditional Chinese medicine treatments such as moxibustion and massage.

A traditional Chinese medicine, a pulse pillow, a needle, listening, asking questions, cupping and acupuncture are people’s traditional impressions of traditional Chinese medicine. Nowadays, the ancient Chinese medicine has been deeply integrated with the new technology, which not only leads to the "cloud", but also realizes the intelligent manufacturing of pills and powders.

Since the new era, the field of traditional Chinese medicine has won more than 50 national scientific and technological awards, and the scientific and technological innovation of traditional Chinese medicine has changed with each passing day.

Talent is the first resource for the development of traditional Chinese medicine. With regard to the cultivation of TCM talents, the General Secretary stressed that it is necessary to strengthen the construction of TCM-specific talents and build a high-level national TCM disease prevention and control team.

In October 2015, Tu Youyou won the Nobel Prize in Physiology or Medicine. In less than three months, the General Secretary mentioned Tu Youyou in a signed article published in Vietnamese People’s Daily, a congratulatory letter to the 60th anniversary of the founding of the Chinese Academy of Traditional Chinese Medicine, and a 2016 New Year message.

He praised "generations of Chinese medicine talents represented by researcher Tu Youyou, who have worked hard and made great contributions to the development of Chinese medicine and the benefit of human health".

Since the 18th National Congress of the Communist Party of China, the state has successively organized and implemented the project of inheriting and innovating talents of traditional Chinese medicine and the project of "100 million talents" of inheriting and innovating traditional Chinese medicine (Qihuang Project), so as to build an organic connection between college education, post-graduation education and continuing education, and a system of cultivating talents of traditional Chinese medicine with mentoring education throughout.

Since the implementation of Qihuang Project, as of June 2022, China has selected and trained 149 Qihuang scholars, 100 young Qihuang scholars, 797 outstanding clinical talents of traditional Chinese medicine and more than 10,000 backbone talents of traditional Chinese medicine … … A team of Chinese medicine talents composed of Chinese medicine masters, famous Chinese medicine practitioners at all levels, backbone Chinese medicine practitioners is growing day by day.

On April 19, 2023, medical workers from Qinhuangdao Hospital of Traditional Chinese Medicine in Hebei Province explained the knowledge of meridians of traditional Chinese medicine to foreign students of Yanshan University.

Chinese medicine is not only from China, but also from the world. At present, Chinese medicine has spread to 196 countries and regions in the world, and 30 overseas Chinese medicine centers have been built in countries that have jointly built the "Belt and Road". The number of people who have received treatment related to traditional Chinese medicine in the world has exceeded one-third of the world’s total population.

A global survey of China’s national image shows that Chinese medicine has surpassed martial arts and diet and become the most representative "China element".

From the "Chinese treasure" to the recipe for saving the world, traditional Chinese medicine inherits thousands of years of wisdom and is deeply rooted.

[Editor’s note]The Party’s Report to the 20th CPC National Congress has clearly declared what flag the Party will raise, what road it will take, what mental state it will take and what goal it will move towards in the new journey, and has made a macro outlook on the two-step strategic arrangement for building a socialist modern power in an all-round way, and scientifically planned the objectives, tasks and major policies for the development of the Party and the state in the next five years or even longer. The Shanghai Federation of Social Sciences and the "Thoughts" column of Jiefang Daily Shangguan News jointly launched a series of short theoretical videos on "Reading the Top 20", inviting authoritative experts to lead us to systematically interpret and deeply analyze this programmatic document. Today, the fifth episode "Improving the overall efficiency of the national innovation system with" three firsts "was broadcast.

Guest speaker: Chen Qiang (Tongji University, school of economics and management, distinguished professor)

　

hostReport to the 20th CPC National Congress of the Party pointed out that education, science and technology and talents are the basic and strategic supports for building a socialist modern country in an all-round way, and summarized the importance of science and technology, talents and innovation with "three firsts".

Qiang ChenImproving the overall efficiency of national innovation system is a complex system engineering, which involves the cooperation of multiple subjects, the integration of various elements, the integration of various capabilities and the linkage of multiple mechanisms. Science and technology are the primary productive forces, talents are the primary resources, and innovation is the primary driving force. This new generalization points out the direction and path for improving the overall efficiency of the national innovation system.

First of all, in the process of the formation of the first productive force and the transformation of the first motive force, the first resource plays a fundamental and leading role. Secondly, the cultivation and growth of the "first resource" must be embedded in the process of the formation of the "first productive force" and the transformation of the "first power". Third, only through the connection between the "first productive force" and the "first motive force" can we constantly push up each other’s energy levels in high-level interaction. Fourthly, the supply quality of the "first productive force" and the guarantee ability of the "first resource" determine the transformation efficiency and energy level of the "first power".

hostScience and technology is the primary productive force. How to strengthen the effective supply of this "primary productive force"?

Qiang ChenFirst, we should speed up the basic conditions and capacity building of scientific and technological innovation. Advance layout in major basic frontiers and key core technologies, and carry out strategic, strategic and reserve research.

Second, we must accelerate the creation of strategic scientific and technological forces that can cope with multi-task situations. Constantly break through the bottleneck of "stuck neck" technology, forge a "trump card", and accelerate the research and development of subversive technologies.

Third, we should explore the construction of a new national system that is more independent, coordinated and open. Relying on the institutional advantage of "concentrating on doing great things", give full play to the decisive role of the market in the allocation of scientific and technological resources.

Fourth, we must strengthen regional innovation coordination. It resonates at the level of mission and vision, and then reaches a consensus at the level of action, and then shares responsibility and resources, and finally realizes the co-construction and co-governance of the science and technology community.

Fifth, we must adhere to a higher level of opening up in the field of scientific and technological innovation. Report to the 20th CPC National Congress stressed that it is necessary to "expand international scientific and technological exchanges and cooperation, strengthen the construction of an international scientific research environment, and form an open and innovative ecology with global competitiveness". Relying on large-scale scientific facilities, organize international large-scale scientific plans and attract talents from all over the world. Focus on the basic frontier and major issues related to the common destiny of mankind, set up an open research fund, and gather global intellectual resources.

hostTalent is the first resource. How can we continuously enhance the support ability of the "first resource"?

　

Qiang ChenTo achieve high-level scientific and technological self-reliance, China depends on high-level science and technology talents in the final analysis. At present, there are some problems in talent training, such as delayed response, inaccurate focus, unbalanced structure, low quality and low efficiency, which need systematic policy.

Report to the 20th CPC National Congress innovatively put forward the "trinity" of education, science and technology and talents, insisted on giving priority to the development of education, self-reliance and self-reliance in science and technology, and talent-leading drive, accelerated the construction of a strong country in education, science and technology and talents, persisted in educating the party and the country, comprehensively improved the quality of independent training of talents, and made great efforts to cultivate top-notch innovative talents and use them to gather talents from all over the world. First of all, further improve the top-level design of talent supply to meet the complex needs of the national innovation system for talents. Secondly, strengthen the understanding of the regularity of talent growth. Carry out reasonable policy design and institutional arrangements, and constantly improve the institutional support for talent development. Third, focus on the country’s major strategic needs, promote the integration of science and education and production and education, and boost the growth of talents.

hostHow can we speed up the transformation efficiency of "innovation", the "first driving force"?

　

Qiang Chen: First, we must guide capital empowerment. Strengthen policy guidance and regulation, and create a social environment conducive to the development of venture capital. Give play to the guiding and leading role of state-owned venture capital in investment in emerging technology fields.

Second, we must strengthen service empowerment. Through policy guidance and market cultivation, we will accelerate the gathering of functional resources and build a service system for scientific and technological innovation.

Third, we must promote platform empowerment. Accelerate the opening of basic scientific research platforms. At the same time, a number of open source and open innovation platforms will be laid out to activate social innovation forces.

Fourth, we must promote data empowerment. Explore the service mechanism and rule system of data collection, development, utilization and sharing, build a "digital engine" and boost the innovation and development of digital SMEs.

Fifth, we must realize scene empowerment. Focus on social development needs, construct and open more abundant social application scenarios, and promote the interaction between scientific and technological achievements and social needs.

Sixth, we must explore governance empowerment. Improve the quality and efficiency of government system supply. Give play to the role of multiple subjects and carry out ethical governance of science and technology.

Please indicate the source of the reprint "Shangguan News", and offenders will be held accountable according to law.

(Column email: shhgcsxh@163.com)

Editor-in-Chief: Wang Zhen

Text editor: Wang Zhen

Author: Shanghai Federation of Social Services on the concept of "ideas"

On July 15th, the Central Radio and Television General Station held a press conference on the 2022 FIFA World Cup Qatar 2022 Media Communication Service Scheme in Beijing. Peng Jianming, member of the editorial board of the Central Radio and Television General Station and general manager of the general manager’s office, attended the meeting and delivered a speech.

Cao Yi, director of the Sports Youth Program Center of the Headquarters, Ren Xuean, executive deputy convener of the General Manager’s Office of the Headquarters, Guo Tong, general manager of Central Video Company, secretary of the Party Committee and chairman of CCTV, Tashi Dhondup, Yu Xiaoqing and Xu Lijun, deputy conveners of the General Manager’s Office, Chen Rongyong, deputy secretary of the Party Committee of the General Manager’s Office, and more than 200 representatives of well-known enterprises and advertising companies at home and abroad attended the meeting.

△ Peng Jianming, member of editorial meeting of Central Radio and Television General Station and general manager of general manager’s office

Peng Jianming said in his speech that sports is the common language of all mankind, and FIFA World Cup Qatar 2022 will become a "fire in winter" in 2022, and the blazing flame will illuminate the whole world and warm the hearts of billions of people. As the most important partner of FIFA, CCTV has the exclusive TV and new media copyright and sub-licensing rights of FIFA World Cup Qatar 2022 in Chinese mainland in 2022, and will give full play to its strong advantages in broadcasting sports events, set up a multi-channel and cross-platform media communication matrix, and innovatively produce a series of online and offline quality programs to perfectly present this football audio-visual feast for hundreds of millions of viewers. In order to help enterprises seize the opportunity and serve the brand building of enterprises, after several months of careful planning and design, the product scheme of the World Cup is about to meet with you. The core idea of this scheme design is to deeply integrate the all-media resources of the main station and provide one-stop integrated communication services for major customers, which has achieved many breakthroughs: for the first time, the core time of each channel of the main station has been fully opened; For the first time, in the live broadcast of the World Cup, the cooperative brand elements were presented for a long time and in a large layout; For the first time in the World Cup project, we designed and launched interactive media communication products. For the first time, the world cup communication resources of the new media terminals of the main station were deeply developed. The design of this scheme hopes to make the communication scheme of this World Cup value for money and make the communication effect of brand customers get twice the result with half the effort through resource integration, product innovation, arrangement optimization and service upgrade.Football is a sport full of strength, conveying hope, carrying forward the spirit of unity, cooperation and never giving up. Its charm brings light and heat to everyone’s heart. These valuable spiritual qualities are also the positive energy that the brand needs! Today’s press conference opened the marketing special train for the brand to go directly to the top IP of the World Cup. Let’s work together, hand in hand, and let the brand and football race against time to create a new classic of brand communication and a new legend of sports marketing! My friends, in the vast universe, the earth is round, the sun is round, every planet is round, and football is round. Let’s join hands, enclose a common circle of mankind, gather strength, passion and our love, and strive and create for our common destiny!

△ Cao Yi, Director of Sports Youth Program Center of Taiwan Headquarters

Cao Yi introduced the broadcast report plan of the main station in FIFA World Cup Qatar 2022. The main station will build an "all-media" communication matrix through CCTV-1, CCTV-2, CCTV-5, CCTV-5+, CCTV-13, CCTV-16 and other TV channels, CCTV video, CCTV sports, CCTV net, CCTV news and other new media clients and broadcasting frequencies. At present, the front desk has set up a 160-person front reporting team, which will give full play to its strong front production advantages and build the most cutting-edge, richest and closest World Cup reporting scene with the International Broadcasting Center in Doha, Qatar as the hub. The main station will also fully release the technical advantages of "5G+4K/8K+AI" and light up the World Cup report with the wisdom and intelligence of "science and technology".

△ Ren Xuean, executive deputy convener of the general manager’s office of the reception desk

Ren Xuean interprets the three major market values of sports event communication: "Competitive sports create positive emotional value", "Event suspense inspires unique memory value" and "Integration of communication produces multiplier effect value", which makes top-level events regarded as the best communication resources for brand building by marketing circles. In the face of FIFA World Cup Qatar 2022 marketing opportunities, there are three suggestions: First, if you want to continue to lead, or hope that the brand will overtake in corners and achieve higher growth than competitors, it is the best option to seize FIFA World Cup Qatar 2022; Second, if you want to be strong and walk with the strong, you can become strong. The national platform is unparalleled. Third, if you decide to participate, the reception desk has carefully created a brand-new communication service plan, and each one is selected.

△ General Manager of Central Video Company, Party Secretary and Chairman of CCTV Network Guo Tong

Guo Tong introduced the new media communication scheme of FIFA World Cup Qatar 2022 in 2022. Through all-platform integration, all-media concurrency, and all-traffic aggregation, we will vigorously create a "total station sample" for the dissemination of new media events. Give full play to the unique advantages of "the main station is at the scene", and the new media platforms of the main station, such as CCTV Video and CCTV Sports, will open the full coverage live broadcast of 64 events in the whole schedule from multiple positions and angles, and officially open the home of the national mobile game; At the same time, it will also build a multi-scene, cross-circle, full-chain content ecosystem around the World Cup, and strongly start the World Cup media marketing season.

△ Liu Lihua, Director of the TV Channel Business Department of the General Manager’s Office.

Liu Lihua, director of the TV channel business department of the General Manager’s Office of the General Desk, released the media communication service plan of FIFA World Cup Qatar 2022 in 2022, including legendary series, master series, palace series and supreme series.

He Wei, Long Yang, Shao Shengyi and Ma Fanshu, hosts of the reception desk, presided over the press conference. He Wei, Shao Shengyi and the football commentators Zhu Xiaoyu, Liu Jiayuan and Zeng Kan of the Headquarters explained the highlights of FIFA World Cup Qatar 2022 2022. Singer Laure Shang sang the theme song "Feast of Life" of "Football Feast" live. CCTV Video, CCTV Network, CCTV Audio and Video, CCTV Finance, CCTV Sports Synchronous Live Broadcasting Conference.

　　CCTV News:The new era and new goals also have a significant change in the time node. Earlier, the Thirteenth National Congress of the Communist Party of China proposed that "by the middle of the next century, the per capita gross national product will reach the level of moderately developed countries, and the people’s lives will be relatively affluent and basically modernized." Now, the report of the 19th National Congress of the Communist Party of China has adjusted the time for "basically realizing modernization" from the middle of the 21st century to 2035, which is 15 years ahead of schedule. Then, why can the basic realization of socialist modernization be fifteen years ahead of schedule? What is the consideration? Let’s listen to the analysis of Han Jun, member of the drafting group of the 19th National Congress of the Communist Party of China and deputy director of the Central Financial and Economic Leading Group Office.

　　Han Jun, a member of the drafting group of the 19th National Congress of the Communist Party of China, said that during the drafting of the report, a large number of data were calculated and many think tanks were entrusted to do corresponding research. It should be said that in the past, we basically realized modernization until the middle of this century. So now it’s actually ahead of schedule, because since the reform and opening up, China’s development has far exceeded the expectations of the whole world. I’m afraid we didn’t expect that the country could develop so fast. Our economic growth in China now, for example, since the 18th National Congress of the Communist Party of China, is among the best in the world. Our total economic output has increased from 54 trillion to 80 trillion, ranking second in the world, with a great improvement in social productivity and a great accumulation of social wealth.

You can finally play with your mobile phone on the plane. After the news that you are happy and eager to run, the children’s shoes are eager to try. In the past, when flying by plane, mobile phones and other communication equipment were all closed, and short-haul flights were fine. Sitting for more than ten hours was simply boring; Imagine, now that the plane can be connected to WiFi, sitting in the air at a height of 100,000 meters and brushing Weibo and friends circle is a kind of feeling. Keeping in touch with friends on land at all times is not a word "cool".

　　Passengers can use their mobile phones in the air, provided that "airplane mode" is turned on and they take a flight with WiFi service. However, according to the friends who have experienced airplane WiFi, there is nothing wrong with it except the slow network speed. Obviously, there is a network but you can’t open the webpage. You only have to look at it in a hurry. Smart as Xiaobian, downloading a sogou mobile browser with a fast Internet thief in your mobile phone will be a perfect solution!

　　Sogou mobile browser has a powerful kernel of high-speed Internet access, which can open web pages faster, and can also open or refresh pages quickly under the condition of poor air network signal. In fact, whether on land or in the air, what we are most afraid of when surfing the Internet is getting stuck as a dog. After loading for a long time, we see a blank, which makes us feel sour. Since we can’t make the network signal on the plane stronger, let’s do it ourselves.

　　If you are bored, you can pass the long journey by reading novels with sogou mobile browser. It doesn’t matter if the internet speed is slow. sogou Mobile Phone Browsing Network supports downloading novels offline. Before boarding the plane, you can choose a few interesting novels to download, and you can read them without internet.

　　Sogou mobile browser can also act as your free "translator". The neighbor is a foreigner, and people greet you warmly and talk to you. If your English is so bad that you are ashamed to open your mouth, turn on the sogou mobile browser and use the "dialogue translation" function. Speak to the mobile phone, and the Chinese and English characters will be displayed side by side on the screen, and the sound can be played, so that the Chinese-English translation can be realized quickly and accurately, and the "chat" mode will be started in each sentence. In addition, sogou mobile browser has many translation methods, such as AR real-time translation and photo translation. I can’t understand the English magazines on the plane. Scan them with AR real-time translation function, and the translation results will be displayed on the mobile phone screen. Or turn on the photo translation function to take a photo of the magazine page, and the translated text will be displayed on the photo. At the same time, you can translate the specified content by extracting some text, so that you can understand the original English meaning in seconds.

　　In the era of mobile phones, you may miss a lot of things if you don’t surf the Internet for hours. Now, I can finally fly without turning off my cell phone, and I won’t miss important things and work by plane.

　

　　CCTV News:The 55th session of the United Nations Commission for Social Development recently adopted a resolution on "Social Dimensions of the New Partnership for Africa’s Development" by consensus, calling on the international community to strengthen its support for Africa’s economic and social development in the spirit of win-win cooperation and building a community of human destiny. At the same time, the resolution welcomes and urges all parties to further promote the process of regional economic cooperation in Africa and promote initiatives to facilitate regional interconnection such as the "Silk Road Economic Belt and the 21st Century Maritime Silk Road". This is the first time that a United Nations resolution has written the concept of "building a community of human destiny".

　　On January 18th, the Chairman of the Supreme Leader attended the high-level meeting of "Building a Community of Human Destiny Together" at the Palais des Nations in Geneva, and delivered a keynote speech entitled "Building a Community of Human Destiny Together", which profoundly, comprehensively and systematically expounded the concept of a community of human destiny. The United Nations resolution has written "Building a Community of Human Destiny", which shows that this concept has been widely recognized by the vast number of Member States, and also shows China’s great contribution to global governance. (CCTV reporter Zhu Yuli)