"Prosperous New Year, a tea and a meal to report the spring." On New Year’s Eve, the most important thing for China people is to have a New Year’s Eve dinner, which is also the most important meal of the year. On February 11th (New Year’s Eve), in response to the call of celebrating the Spring Festival on the spot, CCTV Financial Channel will launch a special Spring Festival program — — "Going home for dinner, New Year’s Eve party" celebrates New Year’s Eve with everyone and pays tribute to a better life with "China Dinner".

"One set has a Spring Festival Evening, and the second set has a dinner night. After dinner, watch the Spring Festival Evening." This "Dinner Night" presented by CCTV Financial Channel will be divided into five New Year’s Eve menus: Big Coffee’s New Year’s Eve Menu, Prosperous New Year’s Eve Menu, Mom’s New Year’s Eve Menu, Tasty New Year’s Eve Menu and Scientific and Healthy New Year’s Eve Menu. Let’s watch the Spring Festival Evening with our rice bowls.

At the "Dinner Night" site, the "original people" who celebrate the New Year on the spot will be taught to do it through cloud connection.Mama brandFried rice with eggs, with the simplest and most delicious dishes, connects the warmest and strongest New Year’s Eve dinner all over the country. The party will also invite Li Shufu, Liu Yonghao, Dong Mingzhu, Xia Hua and Zhong Fangda to bring you a "story-telling" New Year’s Eve menu, and the chef team of "Go Home for Dinner" will launch ten big dishes, and invite Li Xueqin, who is deeply loved by young people, to try them and bring you back memories of New Year’s Eve. Professor Kang Zhen will also take you to chew the fireworks taste in China Chinese characters … … A delicious New Year’s Eve dinner is waiting for the audience to taste.

Several corporate coffees cook in person and bring a "story-telling" New Year’s Eve dinner.

Li Shufu, Liu Yonghao, Dong Mingzhu, Xia Hua and Zhong Fangda, the names of these corporate coffees often appear together with China’s economy, industrial development and entrepreneurial responsibility. On the "dinner night" on New Year’s Eve, they will wear aprons and cook a dish that is indispensable for their New Year’s Eve dinner table. What do these dishes mean to them? What’s the story behind these dishes? It will be announced one by one at the "Dinner Night".

Employees of Li Shufu, chairman of Geely Holding Group, called him Shufu, who turned into a chef with an apron and brought a roasted chicken with chestnuts, which meant good luck. Shufu brand chestnut roast chicken must taste special!

Liu Yonghao, the chairman of New Hope Group, came to the kitchen of Go Home for Dinner with his own pork belly. In his mind, it’s hard for anyone to claim the first place in this forever good brand of Sichuan style pork, if he does the second. What kind of place does this dish have in his heart, so that he must cook it as soon as he arrives for the New Year?

Dong Mingzhu, who grew up in Nanjing, has been in Guangdong for more than 30 years. Although when she thinks of the New Year’s Eve dinner, she still thinks of salted duck and bacon that she loved when she was a child, but this time she is going to cook Sister Dong’s brand clay pot rice. What kind of clay pot rice will she produce? Is it an authentic Cantonese flavor?

For Ms. Xia Hua, the chairman of Yiwen Group, the New Year’s Eve dinner should be delicious and the clothes should be beautiful! To this end, she specially made the most beautiful apron and brought the most beautiful tableware, and her exclusive innovative version of bean fish also has a story about beauty!

Zhong Fangda, the chairman of Xijiu Company, made a famous dish of Xishui, braised Guizhou North Ma Yang. Good food with good wine is also the key to learning water in a good place with good mountains and water, and the glass of wine in a big dish is also the key!

　Big coffee’s New Year’s Eve menu has a story, a temperature, and a thick and delicious juice!

Chef Tian Tuan’s ten big dishes are booming, and Li Xueqin shares exclusive memories while eating.

Tian Tuan, the chef of Go Home for Dinner, has also carefully prepared a "menu for the prosperous New Year’s Eve": braised laba garlic with fat sausage, jiaoyou meatballs, Sweet and Sour Mandarin Fish, cloisonne red soup hotpot, crispy chicken, shredded fruits and vegetables, and northeast stew … … A total of ten dishes, including cold dishes, hot dishes, stewed dishes, north and south, sweet and salty, and finally a jiaozi with ten fresh fillings!

Grateful for food, respectfully face a cup of tea and a meal! This "dinner night" invited Li Xueqin as a tasting guest, chatting while eating, and sharing her unique memories of the New Year’s Eve. A dry fried meatball is an indispensable dish in Xue Qin’s memory of New Year’s Eve. Do you feel the same way when she recalls the "meatball socialization" of children in Northeast China? Whenever you see a dish of silk-spun fruit, is it necessary for your New Year’s Eve to verify how long the silk-spun fruit can be pulled? Jiaozi made by every mother is the best jiaozi in the world. What kind of jiaozi does Xueqin think is the best jiaozi? What kind of jokes will Li Xueqin blurt out when facing his favorite food?

In order to help you remember the recipe of this New Year’s Eve dinner menu, the program group specially invited two dish delivery staff, namely "Tomatoes" and "Eggs", to announce the names of the dishes in the form of doggerel couplets. "The spring breeze is green and Jiang Nanan, and the fat intestines have to burn garlic; Like a pouring of large and small pearls into a plate of jade, thirty meatballs to solve the problem; Peach blossoms are flowing, mandarin fish are fat, and squirrels are drooling; Advise you to drink a glass of wine more, because its moments of beauty are just then … …” This kind of creative vegetable name is not only full of creativity, but also catchy, popular and easy to remember, which explains the beautiful meaning of New Year’s Eve.

Yun Lianxian teaches "Mom’s fried rice with eggs" and should chew "the taste of Chinese characters in China" in doubt.

This year, many people will celebrate the New Year in their own land, and netizens call this "the original year’s people". This year, many children will miss the New Year’s Eve dinner cooked by their mothers. On the "Dinner Night" site, a kind cook mother will be specially invited to teach children who can’t go home for the New Year in 11 cities across the country to make a mother’s brand New Year’s Eve "fried rice with eggs" on behalf of all mothers. A simple but delicious New Year’s Eve dinner is full of the strongest thoughts, and it also gives a mother’s taste to those who also choose to celebrate the New Year on the spot in front of the screen.

At the party, there will be fire officers and soldiers in Zunyi, Guizhou, Chengdu girl in Shanghai, Henan girl in Harbin, and a 12-year-old girl in Shijiazhuang who wants to cook for her mother on duty in the hospital. This fried rice with eggs is the simplest and most satisfying. Whether it’s a young couple who have never cooked or a fire officer facing a lot of ingredients, the children who can’t go home will definitely be full after reading this "Mom’s New Year’s Eve menu" this year!

"Professor Kang, this ‘ Fried ’ Next to the word fire is a ‘ Less ’ Word, but my mother was so angry when she was cooking. Why should I say less about this word? This diner ‘ Bowl ’ Next to it is a stone ‘ Stone ’ Was the earliest ancient bowl made of stone? " In the "New Year’s Eve menu with flavor" session, Professor Kang Zhen will answer questions for two young children, analyze those Chinese characters related to diet, and tell the cultural code deeply embedded in them. Every word of this rich Chinese New Year’s Eve dinner has a taste, and every stroke has a reason. The story is waiting for Professor Kang to come together for you to chew the smell of fireworks in Chinese characters.

Scientific and healthy New Year, big screen and small screen work together.

After the special year of 2020, the epidemic prevention and control should be normalized, and the epidemic prevention measures should be kept in mind. In this year, everyone developed a good habit of washing hands frequently, wearing masks and not gathering, and also remembered more epidemic prevention books and health science knowledge. People should know how to spend the New Year scientifically and healthily, how to supplement protein, how to improve immunity and how to protect themselves and their families. In order to let everyone have a scientific and healthy Spring Festival, "Dinner Night" specially brings a scientific and healthy New Year’s Eve menu, so that everyone can eat healthily and live with peace of mind.

"The New Year’s Eve dinner that is not in my hometown is the same as reunion!" "Going home for dinner", written by ci writers Jiang Shiming and composed and sung by musician Zhao Zhao, has simple and sincere feelings and has become a melody that wanderers have been lingering in their hearts. This year, many people responded to the call and chose to spend the New Year in the same place. Mr. Jiang Shiming specially re-created the special edition of "Go Home for Dinner" in the Year of Xin Chou, and the black duck group sang the first song at the New Year’s Eve party.

In order to meet everyone’s viewing needs of quick barrage, quick spit and quick lyricism, "Dinner Night" also prepared a new media synchronous live broadcast channel. In addition to the live broadcast of CCTV Finance and CCTV video, the party will also be broadcast on platforms such as bilibili, Tik Tok and Toutiao, and the large and small screens will be linked through the interaction of new media. In addition, the party will also launch a "watching and answering" session, where the audience can win prizes at the same time as the barrage.

"Take a look at China’s economy with China’s dining table and tell a better life with delicious dishes."At 15:30 on New Year’s Eve, the CCTV financial channel "Dinner Night" will accompany you to celebrate the New Year!

In everyone’s age, there has been a longing for travel, a trip that says go. But in reality, for various reasons, this beautiful hope has changed and become a beautiful dream that I dream back every midnight. If you haven’t set foot on that dream trip, you might as well follow this article and visit the most beautiful places in China today!

1. The most beautiful ancient city wall in China-Wan Li Great Wall.

Up and down for more than 2,000 years and over 100,000 miles, the Great Wall is an ancient military defense project in China, a great miracle created by working people in ancient China, a witness to the long history of China, and is regarded as a symbol of China by the world. It meanders like a dragon among the vast mountains, condensing the national spirit of self-improvement and the patriotic feelings of unity and perseverance.It’s not a hero who doesn’t reach the Great Wall. It condenses the wisdom of ancient people, is a miracle on this blue planet, and is the pride and pride hidden in the bones of China people.

2. The most beautiful palace in China-Beijing Forbidden City.

It is the most complete and largest ancient wooden structure complex in China and even in the world. It is the essence of ancient palace architecture in China and is known as the first of the five largest palaces in the world. I don’t know how many people are attracted to stop. Legend has it that there are 9,999 and a half temples and palaces, which are called the sea of temples and palaces. Both the plane layout and the magnificent three-dimensional effect are unparalleled masterpieces. A central axis runs through the whole Forbidden City, resplendent and magnificent, which is a national treasure.

3. Xi ‘an, the most beautiful ancient capital of China.

From Chang ‘an to Xi ‘an, one of the four world-famous ancient capitals, the ancient capital with the largest number of dynasties and the longest history in China, is the starting point of the Silk Road and the birthplace of Chinese civilization, bearing several heights and firsts in the history of Chinese civilization. Every brick and tile and every ruin in Xi ‘an has countless history and stories. For today’s Chinese people, Xi ‘an is the most prosperous and brilliant era sustenance of Chinese civilization, with the charming music of Chinese civilization buried, and it is also the Millennium elegance of an ancient country.

4. The most beautiful spring in China-Linzhi

The silver has not been removed in winter, and it is already an ocean of flowers. Tree after tree, covered with hillsides, stretched out to the banks of the Niyang River, under the snow-capped mountains, and in the valley, competing in full bloom. This is the peach blossom in Linzhi, the wonder of the peach forest in the depths of the plateau, and the paradise surrounded by fragrance, which is as colorful as oil painting.The harmonious beauty of nature is vividly presented here.Meet the most beautiful spring in China with the people you love most.Peach blossom appointment to Linzhi.

5. The most beautiful temple in China-Labrang Temple.

In the secret land of Gannan, Tibet, Labrang Temple stands quietly on the north bank of Daxia River, like a pearl of Tibetan plateau, shining with wise Buddha’s light, waiting for all the people in the world. This is a sacred place in the hearts of believers.Clockwise windingLabuleng templeA circle is a pilgrimage ceremony of Tibetan Buddhism.Walking between the white walls and the yellow eaves,A long warp corridor,Keep turning the warp beam,Whispering Sanskrit,The scent of Tibetan incense,All this is enough to make Labrang Temple deeply rooted in people’s hearts.

6. The most beautiful belief in China-Seda in western Sichuan

Seda is the most remote corner in northwest Sichuan. Some people say that it is a place where the soul wakes up, while others say that it is a pure land without earthly triviality. No matter how many words are used to describe a place that is back to nature and quiet, it is not as good as taking a look at it in person.Its beauty comes from nature, just like Hada is white and pure. This red Buddhist country is a place where thousands of people believe and seek inner peace.From the moment I met Seda, I knew that this would be the place I would miss in my life.

7. Erhai Lake, the most beautiful romantic place in China.

Erhai Lake is not a sea, but it is more beautiful than any sea. Erhai Lake is gentle and free, and it belongs to everyone. Erhai Lake is picturesque, its scenery is beautiful, and its sea and sky are the same color. As long as you come here, they all belong to you. Facing the sea, the poem of spring blossoms seems to be tailor-made for it. Blowing the wind of Erhai Lake, bathed in the sunshine of Erhai Lake, seeing trees and water integrated, immersed in the comfort of mountains and rivers, and heading for the distance, what a poetic life.

8. Lugu Lake, the most beautiful oriental daughter country in China.

Walking into Lugu Lake is like entering a mysterious world outside. There are blue lakes, strange-shaped mountains, wonderful lakes and mountains, and Mosuo people who are passionate, romantic, hardworking and kind live here. What is shrouded here is quiet, peaceful and wonderful, just like being in a mysterious country. Walking between the mountains and rivers of Lugu Lake, looking up is the blue sky. Squinting, enjoying under this blue sky, feeling that reaching out can touch happiness. The sunshine is slightly oblique, and the warm light covers the lake, which is full of charm.

9. Xishuangbanna, the most beautiful tropical rain forest in China.

Xishuangbanna, which is famous far and near, is full of green everywhere, with Buddhist temples and pagodas dotted all over the place, and the chanting of Brahma music is full of natural simplicity, tranquility and peace everywhere. This is an ideal and magical paradise for Dai people. Numerous rare birds, animals, exotic plants and grasses thrive in this paradise. It is a paradise for animals and plants and a beautiful oasis on the Tropic of Cancer! The graceful figure of Dai girls, the beautiful peacock dance, and the symbiotic things are bathed in poetic spring scenery and picturesque autumn wind.

10. The most beautiful and pure paradise in China-Daocheng Aden

People who have never been to Daocheng will be fascinated by a photo, and those who have been to Daocheng will never forget it at a glance! But when you get there, you will know that all the beautiful scenery is imagined, but it is unexpected. Wan Li Changfeng blows over the top of the snow-capped mountains, endless greenery covers every inch of meadow, the blue of the sky pours into Haizi, and the flowing Milky Way sheds vast splendor. When all this is happening together, Daocheng Aden can afford all the admiration in the world.

11. Kanas Lake, the most beautiful lake in China.

Kanas is a lake with a story. Whether it is obsessed with its legend or its color, it is full of mystery and charm. Kanas Lake is known as a fairyland on earth, with its snowy peaks towering over the green slopes and the beautiful lakes and mountains. The lake is blue and the peaks are hidden.Xiangyun fairy spirit permeates it,Just like walking into a three-dimensional painting of the Wizard of Oz, every minute is a dream feeling of entering the depths of the forest. The purity and splendor of the northwest are vividly interpreted, which makes nature fill the body and mind and gives people a sense of elegance and dust removal.

12. Luoping, the most beautiful karst landform in China.

The magical and beautiful Luoping Peak Forest has vast peaks. Against the background of blue sky and white clouds, a golden world comes into view. Rape blossoms compete in the sun, stretching all the way to the distant dark blue hills and finally blending into the blue sky.Each peak, viewed from different angles, can appreciate the charm is also different.Standing on the top of the mountain and looking around, the cone-shaped hills with different shapes are dotted in the endless sea of green and yellow, and the blue peaks and golden waves set each other off, which is extremely beautiful.

13. hulun buir grassland, the most beautiful grassland in China.

In the northern country, there are endless greens, rolling Daxing ‘anling Mountains and beautiful and rich lakes in Hulunbeier.There are too many beautiful scenery that people can’t forget.The wind blows grass and cattle and sheep are low. The sky is as blue as washing, and it is connected with green grass in the sky. Lakes and rivers crisscross and shine under the blue sky and white clouds. Being in the harmonious landscape of heaven and earth, the fragrant smell of vegetation comes to the nose, which makes people feel relaxed and intoxicated.existHulun BuirThere is a kind of trip that is worthwhile, and I don’t want to leave when I come.

14. Lhasa, the most beautiful hiding place in China.

Everyone has a dream called Lhasa. Did you realize it? I must go to Lhasa once in my life, to see the blue sky and white clouds there, to feel the culture where faith is supreme, to taste the highland barley wine butter tea with my own eyes, to listen to the lamas’ serious debate, to take a pious turn of the scriptures and to see the blue sky floating with clouds with my own eyes. Tibet is the ultimate dream in many people’s hearts. Only when you have been there and felt it with your heart can you feel the sublimation of one’s heart, which is something you can’t feel anywhere else.

15. Hemu Village, the most beautiful fairy tale village in China.

A river, a forest and grassland, an ancient nation and village, here is the beautiful Hemu, the fairy tale world of Kanas.Far away from the hubbub, it has always maintained a simple and honest folk customs, with long mountains, winding paths, curling smoke and leisurely cattle and sheep.Rows of neat Tuwa cabins are so natural and harmonious with the surrounding environment.Being in a fairyland, tasting a pot of tea, listening to a bird song, browsing a roll of idle books and enjoying all the stars, everything is so beautiful.

16. Ejina, the most beautiful Populus euphratica forest in China.

China’s most fascinating autumn scenery, Ejina’s waiting for 3,000 years, is only for your arrival. An autumn wind makes a pen, drawing the wind and sand all over the sky.The most tenacious Populus euphratica in the wasteland changed its posture after the autumn frost hit, dotted with blue sky and lakes, and met the dazzling Populus euphratica forest.For this place where the beauty is only 20 days in a year, Ejina in autumn has the most beautiful scenery and stories. It is a place where you can only travel once a year. If you miss it, you will have to wait another year for the next meeting.

17. The most beautiful forest in China-Daxinganling

Daxinganling. The northernmost side of China, the rivers and mountains, are not as spectacular as the snow-capped mountains in the west, nor are they as eye-catching as the Five Mountains.If you are infatuated with Daxinganling, it must be the forest!The golden autumn here is full of golden fruits,Autumn is too beautiful here to be on earth.The vast and beautiful forest,Playing a most beautiful autumn fairy tale,The colors of all life are released in this forest. When you enter the autumn in Daxing ‘anling, the leaves are yellow and fall, and the flowers bloom and fade. Watching migratory birds fly south, you will feel a reincarnation of life.

18. The most beautiful gallery in China-Three Gorges of the Yangtze River

The Three Gorges of the Yangtze River has a unique landform, and its natural scenery is famous at home and abroad. It is the essence of the Yangtze River scenery and the treasure of China’s landscape, shining with charming brilliance. The strange peaks in the gorge area are abrupt, the cliffs are lined up and continuous, just like a winding gallery, full of poetry and painting, with scenery everywhere and scenery connected.Since ancient times, the Three Gorges has written too many beautiful legends, just like a hearty ink painting, which is novel and beautiful.The beauty here is more breathtaking than many famous mountains and rivers.

19. Lijiang River, the most beautiful landscape in China.

There are thousands of paintings in the Baili River, and the landscape of the Lijiang River is the best in the world. It is the most beautiful karst landscape in the world, a pearl of China’s splendid rivers and mountains, and the essence of Guilin’s scenery. There are mountains and green mountains, beautiful waters, strange caves, beautiful rocks, green continents, dangerous beaches, deep pools and waterfalls. The Lijiang River has a variety of flavors in different weather, with the reflection of Qingfeng on sunny days, misty clouds on cloudy days and dreamy rain on rainy days. There are surprises everywhere in this landscape. Wandering the Lijiang River, watching the reflection of Qifeng, the clear water and green hills, the pastoral songs and the quaint countryside, everything is so poetic.

20. The most beautiful ink painting in China-Wuyuan

Wuyuan isA place naturally full of poetry,This ancient village surrounded by clouds is as beautiful as a dream. The quaint building with white walls and tiles is like a slowly unfolding mountain ink painting. An abbreviated version of the Riverside Scene at Qingming Festival, surrounded by thousands of ancient trees and 10,000 mu of terraced fields. View the rape flower sea in spring, follow the stream in the summer play canyon, enjoy the ancient village in autumn and enjoy the rural agricultural customs in winter. In the brewing of time, it has become more and more charming and has become the most ancient village in China, which makes people think infinitely.

21. The most beautiful scenery in China-West Lake

If you want to compare the West Lake with the West Lake, it is always appropriate to put on light makeup and heavy makeup. There are too many beautiful and moving legends about the West Lake.The beauty of the West Lake infected Su Dongpo, and Su Dongpo infected everyone. For thousands of years, many people yearn for the West Lake, stroll through Su Causeway and enjoy it. The West Lake has the spring dawn in Su Causeway, the wind and lotus in Quyuan in summer, the autumn moon in Pinghu and the broken bridge in winter. In the West Lake, there is spring dawn in Su Causeway in the morning, willow waves singing warblers at noon, sunset with Leifeng sunset, and the night with three pools and the moon at four o’clock. The scenery is different and picturesque.

22. Huangguoshu Waterfall, the most beautiful celestial fairy spring in China.

Huangguoshu Waterfall is famous as the largest waterfall in China, and many words of praise can’t describe the magnificence of its pouring down. Pentium river from the cliff, rushing straight down the rhinoceros pond, making a deafening noise, such as thousands of people beating drums, Ma Benteng, sound like thunder, miles away from the earthquake, sound into the ear, sound into the heart. The spray from the waterfall soared like rain and fog,Under the refraction of the sun’s light, it is like colorful ripples splashed in circles, fixed on the mountain canyon, full of poetry and painting, which makes people relaxed and happy.

23. The most beautiful Danxia landform in China-Zhangye

Don’t look forward to the snow on Qilian Mountain, and mistake Zhangye for the south of the Yangtze River. When you come to Zhangye, you will find that there are too many beautiful things hidden in this ancient silk town on the Hexi Corridor.When you climb slowly in a hot air balloon, the sun shines brightly, and a huge color painting spreads before your eyes.The wonderful peaks and gullies are as colorful as flowers, as bright as the sun. I didn’t come here in person, I didn’t see it with my own eyes, and I couldn’t imagine it. This mysterious region, which has exceeded 100 million years, is beautiful and magnificent.

24. the ancient town of xitang, the most beautiful water town in China.

The water in the Spring and Autumn Period, the towns in the Tang and Song Dynasties, the buildings in the Ming and Qing Dynasties and the modern people are the most appropriate descriptions of the ancient town of xitang. Standing in the depths of Xitang scenery, it seems that time has stopped or flowed back to a past node. Streets are built by the river, and houses are built by the water.Blue bricks and tiles, white walls and ink ceilings, deep alleys, vicissitudes of corridors and sheds, sparkling boat shadows and dreamy water towns are amazing.Fascinated. Everything in Xitang water town exudes a romantic atmosphere. In the long years, there is always a scene that can be remembered when you taste the mellow taste of time.

25. The most beautiful garden in China-Humble Administrator’s Garden

Humble Administrator’s Garden, the largest classical garden in Suzhou, has strong characteristics of Jiangnan water town, whichIt is the memory of an era in China, with winding paths in the garden.Taking water as the center, the mountains and rivers are lingering, the halls and pavilions are exquisite, and the flowers and trees are lush.A stone wall with many porches and hollowed-out patterns can be said to be a step by step.Bamboo fence, thatched pavilion and thatched cottage are integrated with natural landscape, simple and elegant. Even after more than 400 years, you can still feel the elegant circulation. Everywhere is full of poetry and painting. It is true that you don’t know the beauty of gardens until you reach Suzhou!

26. The most beautiful ginkgo village in China-Tengchong Ginkgo Village

From the first touch of new green blooming branches, to the last golden leaf quietly ending, from the new village in the southwest border, to the poetry and distance that everyone yearns for, with the striking golden romance, comfortable and leisurely poetic residence. The autumn wind is slowly blowing, and the ginkgo leaves of a tree are blown into golden yellow, which sets off the antique villages.Everything the eyes can capture is dazzling golden yellow, in full bloom.The city is covered with the peerless beauty of golden armour.,Woven into an intoxicating beauty of the village in the forest, trees at home and people in the painting.

27. Danba, the most beautiful beauty valley village in China.

The Tibetan area here is inhabited by Jiarong Tibetans, whose ancestors were aristocrats, and many of them have their own watchtowers. Legend has it that it is the refuge of Xixia royalty, and there are beauties everywhere.Accompanied by the gentle breeze, overlooking the scattered Tibetan towers and enjoying the scenery of Dadu River Valley. The ancient watchtower with a long history, various forms of pot dance, solemn ancient Tibetan opera, gorgeous and gorgeous Jiarong Tibetan clothes, steaming buttered tea, crispy and delicious steamed buns are all so lively and fragrant that people feel like strolling in Xanadu.

28. The most beautiful Hakka building in China-Fujian Tulou

It is a unique residential building in the world, dotted with earth buildings at the foot of the mountain, beside the stream, in the fields and even on the swamp, telling the warm past of Hakka people.Like pearls, like happy doughnuts, the earth buildings are scattered among the green mountains and green hills in southwest Fujian, blending the elements of heaven and earth, living in harmony with each other, bearing the sky and clouds, meditating in the years like water, with stars and stories lying in your arms, fermenting a steaming, lively and fragrant fireworks life, which is extremely fantastic and spectacular.

29. Yuanyang Terrace, the most beautiful terrace in China.

The Hani people, who have lived in Yuanyang Mountain for generations, have used ancient wisdom to build thousands of terraces vertically distributed in this flat land, and wonderful lines and gorgeous colors have become a scenic spot. During the irrigation period, Yuanyang terraced fields, like countless mirrors broken and scattered on the earth, reflect the colorful sky, and the amazing curves under the light and shadow are as dreamlike as the sky, recording the sunrise and sunset at every moment, like an extremely elegant ink painting, which is indescribable and fascinating.

30. Chaka Salt Lake, the most beautiful sky in China.

Yes, there is a place called the mirror of the sky in Qinghai.The sky is close at your fingertips, and all your troubles will be forgotten in this blue country.The lake is like a mirror that can shine on the sky, making the lake dream like a fairy tale world. In this beautiful scenery of water and sky, for a moment, you can’t even tell where the sky is and where the lake is. Here, people always have an illusion that reach for the sky is stretched out and the stars are scattered all over the earth. This beautiful scene can reveal the truest beauty in the world.

31. The most beautiful blue in China-Qinghai Lake

Water and sky are the same color, and the sea and sky meet, which is probably Qinghai Lake.A huge jade jade plate is horizontally embedded between mountains and grasslands, and the lake is a vast grassland. The mountains, lakes and grasslands set each other off. When the sea of rape blossoms is in full bloom, the white clouds turn into marshmallows, the blue sky seems within reach, the lake level is like a mirror, and the blue becomes deeper and quieter. Yaks are strolling everywhere, sheep are grazing, and a picture of the pastoral of cattle and sheep is low.At first glance, it is vast, ethereal, magnificent, poetic and refreshing.

32. The most beautiful no-man’s land in China-Hoh Xil

This is the roof of the world of the world,When a ray of goose yellow is rubbed into the cyan, it gives people a sense of desolation. This desolate and mysterious forbidden area of life has made countless people wave upon wave and vowed to conquer this land.This is a forbidden area for human beings, but it is not a forbidden area for life. It is a paradise for all kinds of wild animals. Wild yaks and Tibetan gazelles can be seen from time to time in the vast world, and everything is quiet and peaceful. Although the beauty of Hoh Xil is fascinating, we must understand that life is paramount, and we must not rashly enter the no-man’s land where the crisis is four.

33. The most beautiful ghost city in China-Wuerhe Fengcheng

The world’s beautiful Yadan, carved by wind and rain, is a masterpiece of nature, but also a strange product under the changes of time. Looking up from afar, it seems to be a dreamy maze world, and all kinds of landscapes are exquisite and vivid. This is the Wind City of Urhe.In the ravines with different depths on the ground, the stone layers are grotesque, such as temples, pavilions, castles, people and animals, which are spectacular and mysterious.Shuttle through the magic maze world, feel the dream and mystery of the brilliant Yadan, amazing.

34. The most beautiful Millennium Watch in China-Crescent Spring in Mingsha Mountain.

A piece of green is hidden in the arms of Mingsha Mountain, and the crescent spring lies in the oasis, which is a unique spectacle of sand and water in China. For thousands of years, I don’t know how many people have climbed and slid down, but Mingsha Mountain still stands tall and the sound of singing sand is still heard. Crescent Moon Spring is surrounded by Mingsha Mountain, which looks like a crescent moon, rippling, as blue as jade. The spring is in quicksand, and the drought is not exhausted, and the wind blows the sand, which is quite spectacular.Being in such a beautiful scenery with blue sky and white clouds and clear sand and spring, I feel the magical charm of nature.

35. The most beautiful highway in China-Duku Highway

This miracle highway, hidden in the depths of Tianshan Mountain, spans 10 rivers, crosses 4 high-altitude Daban, which is covered with snow all year round, passes through 3 beautiful grasslands, and runs through the top scenic spots in northern and southern Xinjiang. No highway can match it! You ask local people in Xinjiang how to appreciate the beauty of Xinjiang in a short time. The answer must be to drive by car on the Duku Highway! During the driving, it only takes one second to conquer your eyes and shake your heart. Look at the four seasons all the way, and you will never really understand its exquisiteness if you don’t go once in your life!

36. Meili Snow Mountain, the most beautiful snow mountain in China.

Meili Snow Mountain is famous for its majestic and mysterious nature.It is a sacred place in the hearts of countless people. Lancang River and Nujiang River flow from the foot of the mountain on the east and west sides.The looming sea of clouds has put a mysterious veil on the snow-capped mountains.existUnder the kawakarpo, the glaciers are continuous, like a jade dragon, and the ice and snow are dazzling. Meili’s Rizhao Jinshan is a rare scenic spot that many people dream of.The golden light fell from the sky and shone on the top of the snow-capped mountains.Between the clouds, it only takes a brake, and the sky is golden and moving beyond words.

37. Mount Everest, the most beautiful mountain in China.

Mount Everest, located on the roof of the world,The title of the top of the world is not a privilege that can be enjoyed by any mountain peak, attracting countless climbers to climb it every year.Pyramid-shaped mountains, majestic and majestic, hold their heads high in the sky, and the whole body of ice and snow shines in the sun. This is the closest place to the sky, the mysterious sacred mountain in everyone’s heart, and the place that countless people yearn for. The sky here is blue and spotless, and the mountains in the clouds are towering, shocking people, and the mountains have never been so appropriate.

38. Emei Mountain, the most beautiful Buddhist shrine in China.

On the southwest edge of Sichuan Basin, Mount Emei is the best place in the world. The mountains are endless and winding, and the mountains are covered with clouds all the year round. There are four seasons in one mountain and different days in ten miles. Looking at the snowy peaks in the west, the mountains are connected with the sky, looking at the top of the Buddha in the south, the clouds are rolling, and the north is a hundred miles flat, like a splendid shop.Overlooking the whole sea of clouds at the foot, like the shore of the sea, boundless,A mirage in the golden palace is like a fairyland in heaven.Like a thousand years, like a thousand years, the sun rises and the stars set, and so on,Bring people into that dreamy magical realm.

39. Laojun Mountain, the most beautiful paradise on earth in China.

Go to the world for a grand banquet and see the world’s prosperity. The peaks of Laojunshan Mountain are beautiful, and the ground is pulled up to the sky, with various poses and great momentum. In spring, the mountain flowers are full of fragrance, in summer, they are fresh, thorough, cool and pleasant, and in autumn, they are more sage-like. In winter, the snow scene in Laojun Mountain is vast, and heaven and earth meet Qionglou Tiangong.The cloud takes the mountain as the body, and the mountain takes the cloud as the clothing. It changes endlessly, ups and downs, and it is full of fantasy and elegance.Standing on the top of the mountain, the mountains far and near are under your feet, the sea of clouds is rolling, and the peaks are looming, like a perfect picture of a fairyland where heaven and man are one.

40. The most beautiful color in China-Jiuzhaigou

Jiuzhai is a dream, which is too beautiful to be true, but it really exists in the world.The scenery of the four seasons here is different, and people are amazed at it all the time. In spring, the buds are green and the waterfalls are brisk. In summer, the lake is surrounded by greenery, and the birds fly and dance. In autumn, the red leaves are paved with mountains, and the colorful forests are everywhere. In winter, the mountains are covered with snow and the ice waterfalls are like jade. Trees are born in water, and water flows in trees, which is better than fairyland on earth and is full of the most beautiful colors in the world.The colors you have seen or have never seen seem to gather here and become a colorful world.

41. Fanjing Mountain, the most beautiful city in China.

There is a place that is full of dangers and wonders. It depends on a pious heart to capture its elegance. This is China’s sky city, floating in the sky like a green ark in the vast sea of clouds, standing in the towering Wuling Mountains stretching for thousands of miles, telling the vicissitudes of more than one billion years. This is Fanjing Mountain in the dreamland of Buddhism.Only the ingenuity of nature can create this unique and shocking masterpiece like myths and legends!The unpredictable beauty makes people intoxicated with the infinite Zen of Brahma Pure Land.

42. The most beautiful desert in China-Badain Jaran Desert.

The desert is lonely and straight, and the long river falls in the yen. It is the Badain Jaran Desert. Although it is not the largest, it is a desert with the highest value. Before you came to Badain Jaran, you might be afraid of the vastness of the desert. After you went to Badain Jaran, you fell in love with the desert. It’s not very barren, and here you can see Sha Feng, the lake and the blue sky inexplicably blended together, which is a fantastic charm.The leisurely camel bell is telling the story here, and no desert is more beautiful than Bataan.

43. Nujiang Grand Canyon, the most beautiful canyon in China.

This is the longest, most mysterious, most beautiful, most primitive and quaint Oriental Grand Canyon in the world, and it is the original ecological secret of China’s possession.The flowers and trees here recite the rhythm of life, and echo each other here carries the triumph of civilization. The Nujiang Grand Canyon is high in mountains, deep in valleys and urgent in water, with fragrant white flowers on both sides, lush virgin forests on the mountainside and picturesque scenery covered with snow and ice in winter and spring. Its natural ecology is like heaven. For thousands of years, the Nujiang River has maintained its unique purity, and every sound of it is enough to wash the soul.

44. Huangshan Mountain, the most beautiful natural bonsai in China.

It is the best evaluation of Huangshan Mountain to return without looking at the mountains and Huangshan Mountain without looking at the mountains. Huangshan mountain has one peak and one posture, one stone and one state, one pine and one painting.Enjoy a good reputation in ancient and modern times. Huangshan Mountain, with its beautiful peaks and majestic valleys, is famous for its wonderful pines, strange rocks, sea of clouds, hot springs and winter snow. The four seasons of Huangshan Mountain are picturesque, with fantastic pines and rocks in sunny days, clouds changing in cloudy days, flowing springs and waterfalls in rainy days, beautiful trees in snowy days, and pines in empty valleys in the wind.There are thousands of beautiful scenery in Huangshan Mountain, just like a fairyland on earth. There is always a place where you want poetry and distance.

45. Guo Liang Village, the most beautiful cliff family in China.

As far as the eye can see, the Taihang Mountain is towering, and the cliffs stand tall and steep, and between the mountains and rivers, there is poetry and painting.Here is the best village in China, which is located on a steep cliff. It is known for its precipitousness and is called a village hanging on the precipice.The villagers here still live a life of sunrise and sunset. This simple feeling is hard to find in today’s fast-paced era. If you feel that life is too complicated, you might as well take a nap here for a few days and feel the slow time here quietly.

46. Chengdu, the laziest city in China.

Chengdu is a city that you don’t want to leave when you come. In Chengdu, sunbathing, playing mahjong, drinking tea and chatting are the serious things.About Chengdu, a thousand people have a thousand opinions, but the only thing that is the same is that they are moved by the life here.When you come to Chengdu, just slow down the hasty pace and take a walk in the streets of Chengdu. Kuanzhai Lane, Jinli and Chunxi Road are all places worth tasting slowly.When you set foot on this land of Chengdu, you can always slow down unconsciously, and the world suddenly becomes quiet, simple and happy.

47. Chongqing, the most beautiful mountain city and foggy city in China.

Chongqing is a famous paradise for eating goods, and the world-famous hot pot is spicy and delicious, attracting countless diners to compete. Whether standing on the Nanshan Mountain or overlooking the Yangtze River cableway from the air, you can enjoy the bright night known as Little Hong Kong and have a panoramic view of the scenery of the two rivers. Magic terrain, dreamy night scene, it makes countless people come here, gather here, eat hot pot to watch the night scene, simply kill time and live happily.Bayu is as beautiful as a splendid land, so maybe you can get some leisure and walk into Chongqing with beautiful mountains, beautiful water and more beautiful people.

48. Weizhou Island, the most beautiful island in China.

Weizhou Island is bordered by Guangxi Beihai in the north and Leizhou Peninsula in the east. It is an island formed by volcanic eruption, with marine erosion, marine deposit and lava landscape. It is the youngest volcanic island in China with rippling blue waves and beautiful scenery. The marine erosion landform and volcanic lava are absolutely amazing. Riding an electric donkey on Weizhou Island hit the sea breeze, shuttled through the dense shade, and occasionally came across some exotic buildings. Walking along the silver beach with the sea breeze and walking leisurely along the coastline, the waves are undulating at the feet, away from the bustling and noisy, which is really a kind of enjoyment.

49. The most beautiful waterway in China-Xitai Jiner Lake Highway.

This is a section of water highway located in Xitai Jinaier Lake. The G315 National Road passes through Xitai Jinaier Lake, splitting the lake in half to form a unique two-color lake. The lakes on both sides, emerald green on the left and Tiffany blue on the right, are completely different, with distinct left and right sides, which are extremely strange and beautiful. The blue sky is like a huge mirror under the reflection of the lake. It is a real water and sky, and the atmosphere is quiet and like a fairyland. Even if you simply take a picture with your mobile phone at any time, you can take amazing photos.

50. The most beautiful ink and wash scenery in China-Zhangjiajie West Sea Peak Forest

There are thousands of stone peaks in Shentang Bay in Wulingyuan, which are endless. It is a unique peak forest landscape in the world. It is magnificent, magnificent, ingenious in shape and beautiful in artistic conception, which can be called nature’s masterpiece.Between the peaks, canyons and waterfalls can be seen everywhere. The clouds and vapours in the valley are hovering among the mountains, the sea of clouds is thick and light, the stone peaks are hidden and present, and the scene is changeable.Beautiful, just like ink painting, walking in the meantime, such as in Traveling in a pictorial world, amazing.

51. Utsu, the most beautiful water Yadan in China.

This is an unparalleled beauty hidden on the Qinghai Plateau, and few people know it so far. In the endless desert Gobi, a piece of Wang Yang emerges out of thin air. Yadan landform stands on this piece of Wang Yang. Yadan of different sizes is all over the blue water surface, forming a magnificent water Yadan group, which is magical and mysterious, with unparalleled stunning scenery. Here, every stone is like an illusory piece of pure land of immortals. Looking around, there is no end in sight, giving people unlimited freedom to daydream.

52. The most beautiful glacier world in China-Cuojia Glacier.

Cuojia Glacier is an ice blue world deep in Tibet, a mysterious and little-known place, but it is the best accessible land mountain glacier found at present, which can be contacted at zero distance. All kinds of icicles and ice cracks stand in the glacier in a strange way.The towering glaciers, under the irradiation of sunlight, emit crystal blue, which is unforgettable at first sight.. Into the primitive glaciers,It’s like walking into a crystal palace.It’s like going back to the ancient ice age.As if through time and space, came to another planet.

53. Old Town of Lijiang, the most beautiful ancient city in China.

On a plateau platform under Yulong Snow Mountain, the ancient city is built by mountains and rivers. It is an ancient city without walls.People who like Lijiang, in addition to nostalgia for its beautiful scenery, the most attractive thing is the carefree and slow life here. Between the green hills and the tiles, by the small bridge and the flowing water covered with green flowers, enjoy the warm embrace of the sun, the gentle caress at night, let the mood fly freely, experience the true charm of life, and flow all expectations in time to bloom more brilliantly.

54. Zada Tulin, the most beautiful Martian world in China.

When you see this scene in front of you, you will definitely sigh at the ingenuity of nature. There is nothing but sand here. The rivers that once existed have long dried up and disappeared, and the oases that once existed are hard to trace, leaving only silence. The north wind of the plateau blows out the rough land of western Tibet, but it is so exquisitely crafted, extremely barren and also the ultimate temptation. This is the unique scenery of Tibetan Ali, full of mysterious dreaminess. This is a place that will make you worthwhile, and you will find that desolation can be so beautiful.

55. Zhagana, the most beautiful pure land on earth in China.

This is a magical secret place in Gannan, and it is a complete natural stone city. Simplicity, tranquility and primitiveness are the first impressions of Zhaga Na, just like the Peach Blossom Garden in Tao Yuanming’s works. In the eyes of local people, this is the place created by immortals; In the eyes of anthropologists, this is the most typical rural settlement on the eastern edge of the Qinghai-Tibet Plateau. In the eyes of photographers, the scenery here is as beautiful as a fairyland. Under the blue sky and white clouds, everything is poetic. Zhaga is a sacred place where half fireworks and half immortals go at least once in their lives.

56. The most beautiful colorful canyon in China-Anji Sea.

There is a magical secret place in Tacheng, Xinjiang, which is called rivers and canyons flowing out of modernist abstract paintings and is the source of color hidden in the northern foot of Tianshan Mountain. The surging Anji Haihe River rushes along the canyon, flying down and sweeping the bottom of the valley, forming a colorful landscape of abstract paintings of the earth. The ever-changing light and shadow rendering is dazzling and spectacular. Facing the Anjihai Grand Canyon and having a panoramic view of everything, you have to admit that any words are pale and powerless.

Only when a person is traveling can he hear his own voice. It will tell you that the world is wider than expected. go toLooking forward to the distant place, you don’t have to envy foreign countries, you don’t have to go abroad, you just have to travel around China and see the beautiful scenery of the motherland, and you are also a super traveler!

These unique beautiful scenery in China can amaze all your time. Let’s go through the 56 most beautiful poems and distant places in China! How many of these places have you been to? Which do you think is the most beautiful? What other beautiful places in China have you been to? Welcome to leave a message in the comment area. Let’s talk together.

In a small town, there lived a girl named Xiaoyan. She has a pair of bright eyes, and smiles like the sunshine in spring, which makes people intoxicated. However, her fate is doomed to be extraordinary.

Xiaoyan was born in a patriarchal family and was neglected by her parents since she was a child. Her existence seems to be a burden to her family, and her dreams and hopes are ruthlessly deprived. However, she didn’t give up. She tried to change her destiny with her own hands.

Xiaoyan’s first love happened in high school. She fell in love with a boy named Xiaoming in her class. Xiao Ming is sunny and handsome, and he is the master of his class. Xiaoyan watched him silently and gave everything for him. However, when Xiao Ming knew Xiaoyan’s family background, he chose to leave. He is afraid of being dragged down by Xiaoyan’s family. What he wants is a partner who can walk side by side with him, not a poor person who needs his rescue.

Xiaoyan, who is lovelorn, understands a truth in tears: the first commonality of women is tenacity. No matter how much suffering life gives them, they can stick to it and find their own light.

Xiaoyan met a boy named Xiaogang when she was in college. Xiaogang is a warm person. He knows how to care for Xiaoyan and take care of her. They spent many wonderful times together. However, when Xiaoyan took Xiaogang home to meet her parents, she was strongly opposed by her parents. They think Xiao Gang’s family condition is not good enough for their daughter. Xiaoyan was caught in a painful choice: whether to listen to her parents or stick to her love?

At this critical moment, Xiaoyan realized that the second commonality of women is sacrifice. They are willing to give up everything for love, including family, friends and even their own lives.

Xiaoyan finally chose love. She left her hometown with Xiaogang and came to a strange city. They worked hard together and spent many difficult days together. However, fate played tricks on them again. Xiaogang was injured in an accident, resulting in disability. Faced with the burden of life, Xiaoyan did not choose to leave, but chose to tide over the difficulties with Xiaogang. She used her shoulders to support this family and Xiao Gang’s hope.

Accompanied by Xiaoyan, Xiaogang gradually stepped out of the shadows. Together, they opened a small shop and lived a quiet life. At this time, Xiaoyan understood the third commonality of women, that is, guardianship. They are willing to protect their lives for their loved ones, with no regrets.

Time flies, Xiaoyan has changed from an ignorant girl to a strong woman. With her own story, she told the world three commonalities of women: tenacity, sacrifice and guardianship. She also used her own stories to make those who look down on women understand the greatness of women.

In this world, every woman is a treasure, waiting for the discovery of a willing heart. What men need to do is to understand these three commonalities of women, cherish them and love them. Only in this way can the flower of love bloom forever.

Source: Modern Express Full Media

[AI learning "class representative"]

江苏省南京市栖霞区文化馆副馆长 吴艳：

文化是一个国家、一个民族的灵魂。

本期金句，一起来学习。

【本期金句】

我们要坚持马克思主义在意识形态领域指导地位的根本制度，坚持为人民服务、为社会主义服务，坚持百花齐放、百家争鸣，坚持创造性转化、创新性发展，以社会主义核心价值观为引领，发展社会主义先进文化，弘扬革命文化，传承中华优秀传统文化，满足人民日益增长的精神文化需求，巩固全党全国各族人民团结奋斗的共同思想基础，不断提升国家文化软实力和中华文化影响力。

——习近平2022年10月16日在党的二十大上的报告

【多学一点】

习近平总书记强调，文化自信是更基础、更广泛、更深厚的自信，是一个国家、一个民族发展中最基本、最深沉、最持久的力量；坚定中国特色社会主义道路自信、理论自信、制度自信，说到底是要坚定文化自信。

【学习感悟】

作为基层文化工作者，传承中华传统文化精髓，是我们义不容辞的责任。我们要不断深化对文化建设的规律性认识，切实把中华优秀传统文化传承好发展好。

出品江苏省习近平新时代中国特色社会主义思想研究中心

制作现代快报+

（校对 张静超 周露）

Looking back, China has a long history of more than 5,000 years. Under the background of globalization, with the continuous promotion of the construction of "the belt and road initiative", China has been devoting itself to the construction of Community of Shared Future for Mankind, telling the story of China well, making the world realize the charm of China culture, and realizing the effective cross-cultural communication of Chinese excellent traditional culture in the big garden of world culture. With the continuous development of internationalization, cultural communication has become one of the important ways for a country to develop continuously in the world. So how to spread China culture and traditional values of China widely in the world has become an important issue in China’s cultural export. Telling the story of China to the world is a very effective way to spread China culture to the outside world.

What exactly is Chinese excellent traditional culture? Some people think that China’s excellent traditional culture is the figurative culture of four books and five classics, piano, chess, calligraphy and painting, Chinese martial arts, national costumes and folk customs handed down from ancient China. However, China’s excellent traditional culture not only includes these figurative cultural contents, but also some intangible cultural heritages that we recognize, which bear the excellent traditional culture of China. Chinese traditional culture embodies the creative source of the essence of Chinese civilization and carries the synthesis of moral inheritance, various cultural ideas and spiritual concepts in national history. It includes both material and institutional levels, as well as conceptual levels. Promoting the construction of a strong socialist culture is one of the important aspects to enhance the soft power of the country’s culture, and it is through inheriting and carrying forward China’s outstanding traditional culture. China’s outstanding traditional culture is the foundation and soul of the Chinese nation. With its profound ideological connotation, rich moral connotation and profound value concept, it is of great practical significance to China’s contemporary social and economic construction, political life, cultural construction and all-round development of people. "Generations of Chinese sons and daughters have cultivated and developed a unique and profound Chinese culture, which has provided a strong spiritual support for the Chinese nation to overcome difficulties and live endlessly." In the long history, the reason why the Chinese nation can become a great nation, stand among the nations of the world, and become more frustrated and brave after suffering is that it has nurtured and developed a unique and profound Chinese culture.It has provided strong spiritual support and rich cultural nourishment for its own development.

Cross-cultural communication is a very important research field in communication science. Cross-cultural communication refers to interpersonal communication and information dissemination activities between members of society under different cultural backgrounds. At present, with the continuous development of scientific and technological progress, cross-cultural communication can effectively promote cultural exchanges between countries.

If you want to tell a good story about China, it is important to know who will tell a good story about China. The cultivation of intercultural communicative competence can be said to be the ultimate goal of foreign language teaching. With the help of foreign language classroom teaching, it is undoubtedly a good choice to tell the story of China. Pay attention to knowledge transmission, value shaping and ability training, and cultivate international talents with China feelings. Such talents should be familiar with China’s national conditions, have an international perspective, have a solid theoretical knowledge, and have relevant translation skills. At the same time, they also have different countries’ historical and cultural knowledge backgrounds, so that they can adjust their strategies for spreading China’s stories in the case of different national audiences’ different reactions.

Knowledge transfer. In the process of foreign language teaching, we should pay attention to the teaching of culture. We should not only export our excellent local traditional culture to students, but also let students know about western culture, other countries’ languages and habits. Only in this way can we promote the integration of China and the West in the process of teaching and better let the West understand our culture. In the teaching process, we should respect the cultural differences between China and foreign countries, teach students in accordance with their aptitude, adjust their lecture contents according to different students, different places and local conditions, so that the audience countries can better understand China culture. In the course of teaching, we can convey our spiritual connotation to the west through some traditional stories and some contemporary stories. In the process of imparting knowledge, we should not only cultivate students’ ability of listening, speaking, reading, writing and translating, but more importantly, let students know the cultural background of the two countries, so that students can better communicate across cultures and become disseminators of Chinese culture. Teachers encourage learners to know more about China culture, help students build up cultural self-confidence and remove barriers to communication between different countries, thus contributing to the development of the two countries.

Value shaping. Everyone in China is deeply influenced by Chinese excellent traditional culture in the process of growth and study. In the hearts of every China people, there is a broad value consensus and common value pursuit, that is, socialist core values. This is our action guide and value core, and it is our ideological engine to realize the great rejuvenation dream of the Chinese nation. With the continuous progress of the times, our country has different development connotations in each period. In today’s era, socialist core values are more conducive to social development and can encourage people to develop better. We should combine the requirements of the times and vigorously carry forward socialist core values. Foreign language teaching plays an important strategic role in cultivating and practicing socialist core values. In our foreign language class, we should also establish students’ core values, integrate socialist core values with Chinese traditional culture, and tell stories that belong to our China in the process of teaching foreign languages.

Ability training. The first thing we should do is to improve the translation ability of foreign language talents. A foreign language is the best medium to tell a good story about China and convey the good voice of China. Communication is not only a form of spreading cultural pictures, but also a factory of cultural production. Telling a good story is not a one-way output, but an exchange between the two sides. The narrator tells a good story about China, and the listener can understand the connotation behind the story. This requires students to have the ability of cross-cultural communication. Can tell the good story of China in a way that is easier for international audiences to understand. When translating language expressions with China characteristics, we should learn to use terms that are in line with China’s national conditions. Foreign language students need to systematically learn cross-cultural knowledge, make reasonable translation based on cultural background, cultivate their cross-cultural literacy, and truly spread Chinese excellent traditional culture in cross-cultural context. Secondly, it is necessary to cultivate students’ ability to select and disseminate China cultural translation materials. Chinese culture has a long history and is profound, and there are many good stories to tell. So what kind of story to choose and how to teach it is a very challenging problem. Cultural content in translation selection is the main content we want to spread abroad. So how do we choose the right materials in the vast sea of literature? First of all, we should preserve the characteristics of China culture and select materials that can represent China culture. Chinese culture has traditional core values. Such as benevolence, righteousness, courtesy, wisdom and faithfulness, these China cultures are fundamentally different from other western cultures.China’s ancient philosophy and wisdom are also worthy of our consideration, which is also one of our very good materials. Therefore, when selecting materials for translation, the first thing we should do is that any material selection should not be divorced from China’s traditional core values, and we should choose a good story that best represents China’s characteristics and has the significance of external communication. Finally, it is necessary to improve the oral interaction ability of foreign language majors. To spread Chinese excellent traditional culture under the cross-cultural background, we must learn to use reasonable international expressions. Compared with one-way communication such as media and newspapers, personal cultural communication involves two-way communication between the narrator and the listener. Therefore, it is particularly important to improve students’ oral English expression ability, and good oral English expression can improve the effect of foreign communication of Chinese excellent traditional culture. Teachers should be good at stimulating students’ interest in speaking foreign languages, encouraging students to find opportunities to speak foreign languages, praising students’ progress in time and improving their self-confidence. Cultivate students’ awareness of foreign language culture, introduce students to the customs and humanistic environment of foreign societies, and create a good contextual foundation for students.

One of the carriers of cultural communication-Confucius Institute. Confucius Institute is the most representative China language and culture promotion organization that tells the story of China to the world. Under the new period and background, China is constantly glowing with new vitality. As an important way to export culture to the outside world, Confucius Institute shoulders great responsibilities and missions. As one of the important channels of cultural exchange, the Confucius Institute must first ensure that it has a good brand influence and a high external reputation. Only in this way can we increase the sense of identity and confidence of foreign society in Confucius Institute. The Confucius Institute can hold a series of activities such as "Chinese Bridge". During the activities, the Confucius Institute can invite local teachers and students to visit China and hold a variety of cultural activities, such as experiencing local characteristics and holding a Chinese Bridge Cup competition to attract more students to learn Chinese. At the same time, the "New Sinology Program" can be held to attract young talents from various countries to study in China, so that they can study for doctoral degrees in humanities and social sciences in China, and study Sinology from the perspective of foreigners, so that they can go deep into their lives, feel China and appreciate the charm of China culture, so as to promote China culture and enhance the international status of China culture. Confucius Institute should have its own courses with China characteristics, and introduce courses with local characteristics according to local conditions and the actual conditions of different countries and regions. According to a survey, most people come to the Confucius Institute for the purpose of learning the Chinese language and understanding the history and culture of China. And learning the Chinese language,Some people want to learn spoken Chinese well and strengthen their daily communication with China people. Others are full of love for China’s calligraphy, and their main purpose is to learn China’s Chinese characters and culture. Therefore, we can carry out targeted teaching, mainly focusing on teaching the basic knowledge of Chinese, supplemented by oral courses, but some cultural courses with China characteristics can be mixed with them, and the knowledge of China history should be combined to make the courses more lively and interesting. Let German Chinese lovers learn the cultural knowledge they want to learn according to their own needs.

At present, the Confucius Institute has a good momentum of development abroad. In order to gain a foothold overseas in the future, localized development will be the best choice. In order to train more high-quality native Chinese teachers, the Confucius Institute can set up a special training fund to allow outstanding German native teachers and outstanding graduates who are willing to teach Chinese in the future to study in China. Set up special courses for them, improve their Chinese level and Chinese teaching ability, and train them to grow into excellent Chinese teachers in a short time. At the same time, the Confucius Institute can also carry out a cooperative school-running plan, fully tap the local German teacher resources, carry out targeted training, conduct small-scale high-intensity guidance, purposefully improve the Chinese language ability and teaching level of local German teaching resources, select experienced professional Chinese teachers from China, and train more German-speaking Chinese teachers through one-on-one assistance, so as to steadily promote the rapid development of the Confucius Institute in Germany. In the concrete implementation, we should also create a positive image of Confucius Institute in the mainstream media. We should pay attention to building a network platform in German local and neighboring countries, provide exchange services for local China cultural lovers, provide updated information on a regular basis, and realize the sharing of network resources. Through the network platform, we can strengthen the organization and management of Confucius Institute students, and provide characteristic online courses and study plans for Chinese learners in Germany, imitating the domestic learning model, so as to facilitate learners to choose their studies freely according to their hobbies and freely arranged time. Most importantly,We must strengthen cooperation with German local media, make positive reports on Confucius Institute with the help of local media, try our best to establish a good brand image of Confucius Institute, and strive to improve the brand competitiveness of Confucius Institute.

To sum up, the 5,000-year-old traditional culture is our cultural heritage, and the progress brought about by the reform and opening up is the foundation of our confidence. Concepts such as "the belt and road initiative" initiative and Community of Shared Future for Mankind have provided excellent conditions for us to develop Socialism with Chinese characteristics culture. Informatization and globalization are the development trends in today’s world, which puts new demands on the positioning of Confucius Institutes. Confucius Institutes should not only show their mission in combination with the current trends, but also shoulder the role of cultural diplomacy. They should not only position themselves as Chinese teaching and cultural communication institutions, but also consciously play their role in cultural diplomacy. With the continuous strengthening of China’s national strength, it is unstoppable for culture to go abroad. Telling the story of China well and making China’s voice resound through the world means that China’s international status is constantly strengthening. However, if we want to tell the story of China well, we need to dig out the good stories in China culture that can resonate with the world. At the same time, we should set up an excellent team with international vision and cross-cultural communication, deepen international cooperation with an international vision, strengthen research on the international market, optimize communication strategies, and spread the excellent traditional socialist culture with China characteristics to every corner of the world.

(Author: Dong Kun, lecturer of bohai university Foreign Studies University, doctoral student of European Civilization Institute of Tianjin Normal University; This paper is the research achievement of Hebei Social Science Fund Project [No.:HB21SL002]. )

Source: Guangming Net

How long has it been since you went to the beauty shop?

Li Si (a pseudonym), a white-collar worker in Shenzhen, was once the "iron powder" of the beauty collection shop. In the first two years when the beauty collection shop was the hottest, she went to the first colorist in Shenzhen with her friends to try on lipstick, punch in and take photos, and often visited chain brand stores like KKV and Jinliang Life.

"In the past two years, I really liked to visit Jinliang Life. It has a complete range of cosmeceuticals, and the decoration style is also my favorite ins style. There is also a tea partition, so I can have a rest when I am tired. But when I go again this year, I feel that skin care samples are not as many brands as before, and there are almost no people in the store. " Li Si said bluntly.

The depression of stores is not groundless. Recently, Jinliang Life announced that it will close all offline stores before December 31, 2022, focusing on online business. According to the notification letter provided by the online transmission supplier, Jinliang Life blamed the decision to close the store on the continuous impact of the epidemic.

It is reported that Jinliang Life is a beauty collection store brand founded by Steady Medical in 2019, with more than 2,000 products on the store shelves, covering skin care, make-up, fragrance, personal care, home cleaning and other categories. By the end of 2021, Jinliang lived in 10 stores all over the country.

The retreat of Jinliang’s life is just the epitome of the collective "flameout" of beauty collection stores. Since last year, the new beauty collection stores such as THECOLORIST Colorist, HAYDON Black Hole and KKV have closed down one after another to varying degrees, while the traditional head beauty collection stores Sasha, Watsons and Zhuo Yue have also suffered from sluggish performance and are deeply mired in business bottlenecks.

Can the wind of the beauty collection shop still blow?

The beauty cosmetics collection shop has a hard time.

Looking back on the past, the new and old beauty collection stores were once bustling and brilliant.

In 2019, the new beauty collection store quickly became popular with its high value, low price and complete categories, and brands such as HAYDON Black Hole, WOW COLOUR and Colorist set off a wave of queuing and punching. As early as the golden age of free travel in Hong Kong more than ten years ago, Zhuo Yue, Sasha and Watsons were important places for countless tour groups, purchasing agents and young consumers to buy cosmeceuticals.

Nowadays, the beauty collection store is undergoing a crisis of survival and closing the store again and again.

In May of this year, HAYDON Black Hole closed three stores successively; The number of WOW COLOUR stores has also been reduced from more than 300 at the peak to more than 100 today, and the number of stores has been folded.

In addition, KKV and colorist THE COLORIST continue to close stores. In the first half of 2021 alone, KKV has closed 44 franchisees, while THE COLORIST has closed 59 franchisees. According to the reporter of Time Weekly, THE COLORIST has three stores in Guangzhou, and the Wanlinghui store has been closed before.

On the other hand, Watsons, Salsa, Zhuo Yue and other traditional beauty collection stores can’t escape the fate of a sharp drop in performance.

According to the financial report for the first half of 2022, Watson’s China market sales were 9.685 billion Hong Kong dollars, down 17% year-on-year; Earnings before interest and tax achieved HK$ 623 million, down 60% year-on-year.

According to the financial report, in the six months to September 30, 2022, Sasha International’s turnover reached HK$ 1.55 billion, down 2.9% year-on-year, with a loss of HK$ 133 million during the period. Among them, the retail sales in mainland China dropped by 13.1% to HK$ 120 million.

In the financial report, Sasha attributed the decline in performance in China to the loss of stores, pointing out that during the reporting period, despite the closure of stores that recorded losses during the reporting period and efforts to reduce operating costs, the business in China was still dragged down, and the loss increased by 5.1% year-on-year to HK$ 44 million.

In terms of the number of stores, the number of Watsons stores decreased by 124 in the first half of this year. As of September 30, 2022, the total number of international retail stores in Shasha has decreased from 234 to 193, with the largest number of stores closed in mainland China, with 35 stores reduced and 42 remaining.

In addition to the decline in performance, stores are closed, and more traditional beauty collection stores are facing bankruptcy.

In April this year, Zhuo Yue released its annual report for fiscal year 2021, showing that the company achieved operating income of HK$ 627 million, up by 16.37% year-on-year, and the net loss attributable to the parent company was HK$ 208 million, down by 18.63% year-on-year. In June this year, Zhuo Yue officially announced the suspension of trading on the Hong Kong Stock Exchange; In September, Ye Junheng, the founder of Zhuo Yue, and his wife and son were also filed for bankruptcy by Fuying Co., Ltd., a subsidiary of Hongan Group.

The guest bill rate is worrying

The life of beauty collection stores is not easy, which is not unrelated to the "shrinking" of the domestic beauty retail market.

Statistics from the National Bureau of Statistics show that the total retail sales of cosmetics from January to October this year was 308.4 billion yuan, down 2.8% year-on-year. Since the beginning of this year, the growth rate of total retail sales of cosmetics has been maintained at the lowest level in five years, and it has been declining for three consecutive months. This kind of pressure from retail terminals has become one of the "straws" to crush beauty collection stores.

Affected by the epidemic situation, the downward trend of offline consumption, changes in shopping channels and other factors, the passenger flow of beauty collection stores has been greatly reduced, and the conversion rate of customer orders has been further reduced. Making ends meet is also the cause of a large number of closure of beauty collection stores.

Yang Ping (pseudonym) has worked in Shasha for many years, and is currently engaged in sales planning in a new beauty collection store enterprise. She told the Times Weekly reporter that in the past, the problem of low conversion rate of beauty collection stores mainly existed in new beauty collection stores. Traditional beauty collection stores had a certain customer base and were still "able to withstand", but with the emergence of a large number of social platforms such as Xiaohongshu and domain bloggers in the past two years, and the rise of live broadcasts and short-sighted band goods, new and old beauty collection stores were separated by more than half of the customer lists online.

According to the data of Ai Media Consulting, the market size of China cosmetics industry will reach 455.3 billion yuan in 2021, and it is estimated that the market size of China cosmetics industry will reach 516.9 billion yuan in 2023. According to the survey data of Ai Media Consulting, 72.6% of consumers will buy cosmetics on the integrated e-commerce platform, and e-commerce will continue to be the main channel of major brands.

On the other hand, the homogeneity of the products sold and the lack of brand characteristics have also led to the collective "running" of beauty collection stores.

"Beauty collection stores like Sasha and Zhuo Yue mainly sell Japanese, Korean and European makeup. Compared with them, new beauty collection stores have more domestic brands of makeup. But even so, there are still too many identical products, and consumers are prone to aesthetic fatigue. There is no way to effectively stimulate consumption just by engaging in promotional offers. " Yang Ping explained.

Bai Yunhu, an expert in beauty management, said that there are some shortcomings in the "people’s goods yard" of today’s beauty offline collection stores, and there are still many problems in cultivating consumers’ minds, supply chain management and offline store scene design.

Beauty collection stores are collectively saving themselves.

HARMAY Huamei enhances its competitiveness by introducing new domestic brands such as Rose Manor, ChunShan Chunshan and East Beast from ANN’S ROSARY. WOW COLOUR will expand the diverse categories such as cosmetics, perfume, aromatherapy and toiletries on the basis of makeup and skin care, trying to open up the brand beauty product matrix; Watsons has continuously adjusted its store opening strategy, combined online shopping malls with offline stores, and started the O2O retail model by developing online operating tools such as WeChat official account, applets, and communities.

From the perspective of the industry as a whole, the beauty market still has room for improvement, and the beauty collection store is not desperate. In the face of the current predicament, how to regain the favor of consumers is the fundamental problem that beauty collection stores need to think carefully. (Time Weekly)