The national lottery sales declined for the first time in 10 years. Is ＂2 yuan Money for Hope＂ unpopular？
"One thousand hopes, one hundred percent happiness."
"Buy more, buy less, buy as much as you want, and you will win sooner or later." … …
Previously, walking on the street, you can often see similar slogans hanging outside the lottery betting station; In the betting station, many lottery players get together to exchange experiences. But now, is such a scene less and less common? In June this year, the national lottery sales totaled 34.767 billion yuan, a decrease of 23.862 billion yuan or 40.7% over the same period of last year. Not only did the monthly data decline, but combing the lottery sales data in the past decade found that the lottery sales showed negative growth year-on-year for the first time in the first half of this year. What causes the lottery market to be cold? What is the future trend of lottery market?
In the first half of the year, national lottery sales fell first.
From January to June this year, the national lottery sales totaled 212.596 billion yuan, a year-on-year decrease of 32.602 billion yuan or 13.3%. Among them, the sales of welfare lottery institutions was 97.757 billion yuan, a year-on-year decrease of 12.838 billion yuan or 11.6%; The sales of sports lottery institutions reached 114.839 billion yuan, a year-on-year decrease of 19.764 billion yuan or 14.7%.
Combing 2010 — The lottery sales data in the first half of the decade in 2019 found that this was the first year-on-year decline.
Judging from the monthly data, in June this year, the country sold a total of 34.767 billion yuan of lottery tickets, down 40.7% from the same period of last year. The year-on-year decline was mainly due to the large sales of quiz lottery games in the World Cup in June 2018, with a high base in the same period last year. In the first half of 2018, lottery sales increased by as much as 19.6%. Looking back on the past decade, the lottery market experienced a double-digit rapid growth period in 2010-2012, maintaining a high growth rate of more than 20%; In 2013 and 2014, the growth rate of national lottery sales fell below 20%; From 2015 to the first half of 2017, the growth rate of national lottery sales dropped significantly, only 5.2%, 3.5% and 5.5% respectively. Negative growth occurred for the first time in the first half of 2019.
Where do people prefer to buy lottery tickets?
Geographically, data from the Ministry of Finance show that in June this year, lottery sales in 31 provinces (autonomous regions and municipalities directly under the Central Government) all declined compared with the same period of last year.
However, from the cumulative data in the first half of the year, lottery sales in five provinces increased year-on-year, namely Sichuan, Shanghai, Henan, Anhui and Beijing, with an increase of 1.681 billion yuan, 234 million yuan, 190 million yuan, 172 million yuan and 45 million yuan respectively. As far as the overall sales volume in the first half of the year is concerned, Guangdong, Jiangsu, Shandong, Zhejiang and Henan rank among the top five in the country.
Strengthen the supervision of high-frequency fast-opening games
Why did lottery sales decline in the first half of this year? An expert in the lottery industry analyzed that at the beginning of this year, in order to regulate the lottery market, the Ministry of Finance, the Ministry of Civil Affairs and other departments strengthened the supervision of high-frequency quick-opening games and quiz games, extended the sales time of high-frequency quick-opening games and reduced the number of lottery games.
High-frequency fast-opening games mainly complete the process from sales to lottery every few minutes or ten minutes through electronic equipment. The data shows that in 2017, the share of Fucai quick-opening games in the total sales volume of Fucai reached 40%. In that year, the total sales volume of national welfare lottery was 216.977 billion yuan, of which the sales volume of quick-opening games was 87.522 billion yuan. A lottery player said: "The number of high-frequency fast-opening games is small, there are many awards, and the lottery is frequent. Many domestic lottery buyers are speculative when buying high-frequency fast-opening games. Some lottery buyers can play all day and easily lose their minds."
In January this year, the Ministry of Finance, the Ministry of Civil Affairs, and the General Administration of Sports issued a notice requesting to adjust the rules of high-frequency fast-opening lottery games and quiz lottery games and strengthen the supervision of the lottery market. According to the notice, in recent years, China’s lottery industry has generally shown a sustained and healthy development trend. At the same time, there are still irrational lottery buying phenomena in the lottery market, such as unauthorized use of the Internet to sell lottery tickets and large bets. In particular, the market supervision of welfare lottery quick-opening games, sports lottery high-frequency games and sports lottery national online single-game quiz games needs to be strengthened.
The notice is clear. From February 11th, if the sales time of high-frequency quick-start games is shorter than 20 minutes, it will be adjusted to 20 minutes. Since 2019, the number of contests and events for the annual quiz game shall not be higher than 70% of the number of contests and events for sale in 2018.
The above-mentioned experts also pointed out that the main reason is that there was a World Cup in June 2018. At that time, the sales volume of SMG was particularly large, which also boosted the sales volume of sports lottery. However, there were no important sports events in June this year. The sharp decline in sports lottery sales in June was an important factor in the decline in lottery sales in the first half of the year.
Internet lottery was banned.
The ban on internet lottery sales also has an impact on lottery sales. In August 2018, the Ministry of Finance and other 12 departments jointly issued a document, resolutely prohibiting the unauthorized use of the Internet to sell lottery tickets.
Internet lottery had previously shown a blowout growth trend in 2014. The huge sales volume of nearly 100 billion yuan makes internet lottery purchase an important force to promote the development of lottery market.
In 2014, Internet lottery experienced a glorious period. Major sports events, including the World Cup in Brazil, boosted the sales of Internet lottery by 102% from 42 billion yuan in 2013 to 85 billion yuan, accounting for 20% of the total lottery sales. According to the Analysis Report of Internet Lottery Market in 2014, there were more than 100 million users in China who bought lottery tickets through Internet channels, and the Internet became an important betting platform and channel for users.
Since then, since 2015, the Ministry of Finance and other departments have repeatedly issued a document to prohibit the sale of lottery tickets through Internet channels. However, during the 2018 World Cup, a large number of mobile apps illegally sold lottery tickets through the Internet.
At that time, there were many fish that escaped from the net without being investigated. According to reports, through the search of "lottery" in Android and Apple mobile phone stores, some apps have stopped selling lottery tickets, but there are still many softwares that can buy lottery tickets. In the early days of the World Cup last year, many companies launched online lottery platforms again. Finally, many online football lottery platforms such as "Winning the lottery every day" and "Everyone Winning the lottery" stopped selling on June 20 last year.
Standardize the management of welfare lottery issuance
The corruption case of Fucai Center exposed last year aroused social concern. On November 9, 2018, the website of the Central Commission for Discipline Inspection published a heavy article: "Pay equal attention to reduction and suppression, treat both the symptoms and the root causes, rebuild the credibility of Welfare Lottery, and the discipline inspection and supervision team stationed in the Ministry of Civil Affairs will promote the formation of a good political ecology from typical cases", with more than 4,000 words, and released confession videos of four former leaders of China Welfare Lottery Issuance Management Center.
After the corruption case of Welfare Lottery, the Ministry of Civil Affairs has improved the management system of welfare lottery issuance, sales, distribution and use of public welfare funds, such as changes in the internal institutions in charge of welfare lottery management.
On July 29, the Ministry of Civil Affairs held a press conference, and the relevant person in charge introduced that there are three main reform directions in regulating the issuance and management of welfare lottery tickets. First, cooperate with the Ministry of Finance, comprehensively rectify the unauthorized use of the Internet to sell welfare lottery tickets, and comprehensively conduct self-examination and inspection of national welfare lottery institutions and consignment agents. Second, vigorously adjust the rules of the quick opening game of welfare lottery to resolve the market risks of welfare lottery. The third is to improve the welfare lottery issuance management system. According to Economic Daily