Guangzhou Railway Group continues to build a multi-system of ticket sales in Spring Festival travel rush, making it more convenient and easier for passengers to buy tickets.
China Railway Guangzhou Bureau Group Co., Ltd. continued to promote the construction of multiple ticketing systems in Spring Festival travel rush, and constantly improved the level of convenience for passengers to purchase tickets, making it easier for passengers to buy tickets. In Spring Festival travel rush this year, Guangzhou Railway Group significantly increased the number of ticket vending machines and Internet ticket collection machines at high-speed rail stations, with a total of 2,326, 211 more than that in Spring Festival travel rush last year.
Agency outlets extend to the countryside.
According to the introduction of Guangzhou Railway Passenger Transport Department, Guangzhou Railway Group has innovated the ticketing methods many times, extending the ticketing place from the ticket hall of the station, opening mobile ticketing points and temporary windows, and laying urban and rural consignment outlets. The data shows that by the end of 2018, the number of Guangzhou Railway Group’s sales outlets had reached 2,549, accounting for a quarter of the country’s total, an increase of 1,862 compared with the end of 2008. Among them, 1,130 sales outlets were set up in towns and villages in Hunan and Guangdong provinces, covering more than 50,000 people, and the ticketing terminals were directly moved to the farmers.
"The railway department has opened the sales outlets to towns and villages, which has done a real good thing for our migrant workers." Luo xiaoming, the manager of human resources department of Dongguan Jingmu Wood Products Co., Ltd., calculated a "time cost account" for the reporter. In the past, for the train ticket for Spring Festival travel rush’s return home, employees would not feel at ease at the end of the year, which delayed production. The company once sent three security guards to the railway station to buy tickets, even so, it was far from meeting the needs of employees.
Some employees have to take time off to buy tickets in order to reunite with their families.
This year, a train ticket sales point was opened near the company. Employees can go directly to the sales point to buy tickets in their spare time, and the number of employees taking leave is greatly reduced.
This year, in Spring Festival travel rush, Guangzhou Railway also increased the distribution density of sales outlets in central cities of major cities, making it convenient for citizens to buy train tickets nearby.
Online booking accounts for 90%
The proportion of Internet booking in Spring Festival travel rush is increasing. Guangzhou Railway Group has sold 14.83 million tickets through the Internet, accounting for about 90% of the number of train tickets sold.
Telephone booking is an important choice for many migrant workers who are not familiar with online booking, and telephone booking is a convenient measure introduced by Guangzhou Railway Group in Spring Festival travel rush in 2005. In Spring Festival travel rush in 2019, the vast number of migrant workers can book train tickets at any station in the country through the service telephone.
This year, in Spring Festival travel rush, Guangzhou Railway Group also added the automatic reading function of Hong Kong, Macao and Taiwan passes to relevant ticket vending machines in time according to the high proportion of Hong Kong, Macao and Taiwan passengers in the Pearl River Delta region, which greatly facilitated the self-service purchase and collection of tickets by Hong Kong, Macao and Taiwan passengers.
While expanding ticket sales channels, Guangzhou Railway Group also focuses on enriching supporting payment methods. It is more and more convenient for passengers to buy tickets from cash, credit card and mobile phone payment. In 2019, in Spring Festival travel rush, all stations in the whole group installed bank POS machines at the designated ticket window, and all automatic ticket vending machines have realized bank card payment. Alipay and WeChat payment methods are also gradually popularized at various stations.
Migrant workers and students are preferred.
Since Spring Festival travel rush in 1999, Guangzhou Railway Group has implemented the group ticket reservation mode for migrant workers in Spring Festival travel rush every year, and made every effort to ensure that migrant workers buy tickets to go home and return to the factory. We have started the return booking and self-organizing business of group tickets for migrant workers in Spring Festival travel rush, and this year, Spring Festival travel rush has realized separate booking for the journey and return.
Up to now, Guangzhou Railway has reserved 397,000 group tickets for nearly 5,000 enterprises and self-organized groups in Spring Festival travel rush. In view of the fact that some enterprises in the Pearl River Delta rushed to work at the end of the year, Guangzhou Railway also sent service teams to enterprises in Dongguan, Huizhou and other places to deliver return tickets directly to migrant workers. At the same time, according to the reservation of group tickets for migrant workers, Guangzhou Railway has arranged to run 62 special trains for migrant workers during Spring Festival travel rush this year, so that more migrant workers can enjoy the "exclusive" journey.
In 2019, in Spring Festival travel rush, Guangzhou Railway Group ensured that students would buy tickets to go home and go back to school to the maximum extent according to the principle of "priority sale and full guarantee". At present, the major railway stations in Guangzhou Railway have handled round-trip tickets for student groups in various ways, and the pre-sale period of student tickets has been put to the end, and the round-trip tickets for students on March 1, 2019 can be sold as far as possible.
Up to now, Guangzhou Railway has sold a total of 1.79 million winter vacation student tickets. There are 11 stations in Guangdong, 14 universities and colleges set up temporary ticket sales windows, and 8 stations set up 16 automatic ticket vending machines on campus.
According to Jin Yibing, a transportation expert in Guangdong Province, Guangzhou Railway has brought intuitive changes to Spring Festival travel rush by building a multi-system of ticket sales: it has fundamentally eased the pressure of people flow in ticket sales places, saved the time cost for the majority of passengers to purchase tickets, further demonstrated the new image of railway Spring Festival travel rush and improved the level of social public services.