Do you know how popular real sales experts are?

Let’s look at a data:Among the top 500 CEOs, the most are from sales, and the second most are from finance, which add up to more than 95%.

This was mentioned by the former HP global vice president in his retirement speech.

Sales, a seemingly low-threshold occupation, is related to the lifeline of enterprises.

In today’s situation, the sales war determines whether the enterprise can outperform the opponent in difficult times.

But what will the top sales elite do?

Sales is a job that tests people’s mentality. It requires a strong heart, and you may be rejected and even humiliated by customers again and again. If you can still adjust your mentality and bite the bullet and catch up, it will be really great.

Most new sales start from the most basic work, and need to call and send WeChat again and again to find target customers. It is very unpleasant to be rejected mercilessly and hung up, and most sales have to experience countless rejections a day.

You used to think that those low-threshold sales that accompany wine have no gold content, but in fact they don’t have the thick skin and the spirit of repeated defeats and wars. Most people can’t even do low-threshold sales, and it is easy to be attacked and doubt their lives.

When you finally establish contact with customers, but only remain polite and unfamiliar, then you should also be careful.

Because sales experts know that the key to door-to-door sales is to become friends with customers and become one with them. If the customer is polite to you, it means that you haven’t entered the customer’s heart. This kind of customer relationship is very fragile. Once the master salesman of the competitor sells, the customer will easily fall to the competitor.

Therefore, there is an old saying in the marketing field called:"Be friends first, then do business."

Quotations from sales experts:

The most economical and effective way to open the other person’s heart is to praise your customers. But remember: Flattering "flattery" indiscriminately and untimely will only embarrass your customers.

It’s often seen that new salespeople desperately introduce products and enterprises to customers when they meet them for the first time. I wonder if customers are not familiar with you, and it’s already a face for you not to kick you out. Will he still listen to your introduction carefully?

We should disguise ourselves as his peers or higher in front of customers! Only in this way can customers respect you and recognize you, and then they will discuss their work with you.

4 Don’t expect to get the customer right away when you visit for the first time. At most, you should throw stones to ask for directions. The main purpose is to get to know the internal situation by contacting the customer, such as who can make the decision and which relationships need to be dealt with …

The law of sales is: communicate well with the people above, and communicate poorly with the people below, and there is a 20% chance of being turned over; Communicate well with the people below, and if you don’t communicate well with the people above, there is a possibility that 80% will be turned over! Therefore, every link is guaranteed to be safe, and that is really safe.

Sales experts will definitely find out the personnel structure of the other company before winning the big order, and find out who is the recommender, the influencer and the decider.

The recommender is often the person in charge of the purchasing department or technical department of the other company, who is the best to know and buy, and he can push our list to the person who has the final say. The influencer is a person who is one level higher than the recommender and can turn a deaf ear to the finalization of cooperation.

In large-scale projects, it is of little value to just get rid of one person. If the recommender doesn’t recommend you, the decider won’t dare to decide you, because there are too many risks. If the recommender recommends you and the influencer attacks your weakness, the decider will not dare to decide you. If the recommender recommends you, the influencer has no opinion, and the decider has not been settled, the variables are also very large.

Persuade "Wang" with the help of "Wizards" (that is, technology); Persuading "scholars" depends on interests.

In other words, it is to convince people at the level of boss and boss that you are not qualified to talk about technology and money, and others will not care about you; Persuade middle-level cadres who work, you want to talk about benefits, you talk about technology, others will say yes on the surface, but in fact, they are eager for you to get out of here early.

In particular, we should remember that we should protect our related parties and references, try to pretend that we don’t know him in the office, or at least show that we are unfamiliar with him. Otherwise, customers will see that one side of the company has stood with the salesman, and the gold content of the referee’s speech will be greatly reduced.

Quotations from sales experts:

Any salesman is not facing the customer’s company, but the customer’s individual.

The premise of getting the key person is: 1) you should be good at appraisers; 2) you should be sensitive; 3) you should be able to close the distance with customers; to have this ability, you must 1) run more customers; 2) you should be good at summarizing.

3 winning small customers depends on being a man, because small customers don’t have much conflict of interest, winning big customers depends on methods and strategies, because big customers have huge interests, and human nature is worthless before interests.

Don’t imagine that you can win the contract by talking about technology with others.

A clever salesman understands that the overall goal of "signing the bill" is decomposed into eight small goals that can be achieved and have continuity:

Goal 1: collect customer information;

Goal 2: contact customers;

Goal three: let customers have a good impression on me (giving small gifts or promising benefits);

Goal four: let customers know about our products that best match their needs (repeated promotion of technical selling points);

Goal five: get the approval of the customer’s decision maker and key people (business activities);

Goal 6: Understand and meet the procurement procedures;

Goal 7: Participate in bidding;

Goal 8: Winning the bid.

Concentrate on conquering key targets at each stage, and finally sign big orders.

If you want to make a big order, you must first remember."28 rule"：

Customers who do not have enough conditions to buy or always want to get low prices are called inaccurate customers, and they should be deleted as much as possible. Because they can only create 20% performance for you, but they often consume 80% of your time and energy.

Secondly, the sales idea should be changed from "I want to sell" to "customers buy with me".

Finally, make your product complicated and important.

How to complicate an extremely simple product and raise it to a high price can be based on the analysis of consumers’ buying behavior, starting from the following aspects:

① Linking products with highly complicated problems;

(2) establish the image of Smith;

③ Understand the real concerns of customers and put forward their own solutions;

④ Make the differentiation of their products more obvious.

So as to establish a high-value brand image in the hearts of customers and win high-priced orders.

Quotations from sales experts:

It’s foolish to keep repeating the wrong sales method. You should be good at summarizing why it is not accepted by customers, so that you can make progress.

Solving problems is first of all strategic, grasping the laws, then technical, and finally psychological and detailed.

The key to the mid-term sales is differentiation. Differentiation gives you a label to make you look different, attract customers’ attention and interest, which must be marked and done in the middle of the specific documentary process. Only in this way will customers pay more attention to you.

As long as you are enthusiastic about life, enthusiastic about people, know how to read and feel, make people feel good about you quietly, know the way of the world, know how to predict the development trend of things, and then work hard, then there will be a wonderful story.

Ni Jianwei, a sales god with an annual signing of 600 million yuan, is the author of the best-selling book "Notes on grabbing orders: sales is to get people".

Pacific insurance group insurance billing scheme designer, internal training lecturers of famous enterprises such as Midea, Country Garden, Xuesisi, Hewlett-Packard and Skyworth Color TV, and marketing consultants of many enterprises and institutions such as Shenzhen Smart Security Association.

He has served as the general manager of sales in several Fortune 500 companies, and has worked in Japan’s Ebara Machinery, Germany’s Siemens, and the United States’ Tuthill. Focus on key account sales for 22 years.

1905 movie network news Directed and directed by Bo Huang, the film starring Wang Baoqiang, Shu Qi, LAY, Yu Hewei and Wang Xun will be released nationwide on August 10th. Ten days before the release, the film The Island released a set of "Fable" posters. There are nine posters in the whole group, and everyone is in pairs, with different looks. The clothes, hairstyles and picture background all reflect the hard living environment on the island and the natural and simple lifestyle of people living on a desert island. At the top of each poster, there are two four-character idioms, which are profound and thought-provoking, and the complex relationship between characters is also beginning to take shape.

　

Bo Huang’s attempt to kiss Wang Baoqiang was rejected, and Yu Hewei Wang Xun was funny and funny.

It is reported that the film The Island tells an allegorical story about the employees of the company who were shipwrecked on a group trip and were forced to live together on a desert island, and faced a series of "human nature" problems. In the film, Bo Huang plays Ma Jin, a clerk at the bottom of the company, Wang Baoqiang plays Xiao Wang, a tour guide and driver, Shu Qi plays Shanshan, a beautiful and enchanting public lover, and LAY, Yu Hewei and Wang Xun respectively play Ma Jin’s cousin Xiaoxing, the boss Zhang Zonghe and the company’s middle-level director Pan.

In the poster, Wang Baoqiang stood on the reef in high spirits, showing his leadership style, while Bo Huang crouched down and peeped secretly. At the top of the poster, the sentence "There is an eagle on his head and a wolf at his feet" seems to imply that Wang Baoqiang was attacked from front and back, and his leadership position is about to be lost. Bo Huang and Yu Hewei are hiding in the jungle, and their expressions are mysterious. It is not clear that they are plotting something and who will be the beneficiary. After spying, Bo Huang tried to hug and kiss Wang Baoqiang, but Wang Baoqiang resisted. The word "friend or foe" in the poster showed that the two men belonged to different camps, and the secrets were curious. At the same time, Yu Hewei and Wang Xun, once top executives of the company, are now in rags and unkempt appearance. Wang Xun even wears only a big vest, while Yu Hewei doesn’t forget to drink with a goblet in such a situation. The phrase "Let go of self-esteem and stick to principles" may reflect their mood at the moment.

　

Bo Huang LAY started from scratch by fishing, and Huang Bo helped Shu Qi to shampoo and show his tenderness.

Two posters of Bo Huang and LAY vividly show the living conditions of people on a desert island, that is, "unarmed, starting from scratch", but the phrase "poverty makes perfect, and poverty can make up for it" seems to imply that Ma Jin and Xiaoxing, the bottom figures, will have a turn for the better on the island.

Unlike the mysterious posters between men, the two posters featuring Bo Huang and Shu Qi are much sweeter in style. Shu Qi wore a skirt cut with blue and white sheets and a garland. Even if she was on a desert island, she couldn’t cover her beauty, while Bo Huang smiled and compared her fingers to a photo frame, making no secret of the joy of being in close contact with her dream lover. In the warm candlelight, Bo Huang helps Shu Qi to wash and dress her long hair intently, and her eyes are full of tenderness. What kind of sparks will they have on this desert island?

The 22nd Guangzhou International Auto Show (hereinafter referred to as "Guangzhou International Auto Show") will be held from November 15 to 24, 2024 at the China Import and Export Fair Complex (hereinafter referred to as "Canton Fair Complex").

This year’s Guangzhou International Auto Show will use two indoor exhibition halls, A and D of the Canton Fair Exhibition Hall, the outdoor exhibition area of the North and South Plaza and the Canton Fair Hall. The scale of the exhibition reaches 220,000 square meters, which will reach a record high.

There are 512 new energy vehicles among the 1,171 exhibition vehicles

It is understood that the exhibition period of the commercial vehicle exhibition area, automobile industry chain and automobile culture exhibition area is from November 15 to 18, 2024. November 15, 2024 is the media day, open only to domestic and foreign media and special guests; November 16 to 17, 2024 is the professional audience day, tickets are 100 yuan; November 18 to 24, 2024 is the public day, tickets are 50 yuan.

At present, the global automobile industry is experiencing the most profound and fundamental changes in a century. The development trend of new energy and intelligent networking of automobiles is in full swing, the connotation and extension of automobiles are expanding day by day, and China has also transformed from the world’s largest automobile market to the largest driving force for the transformation of the global automobile industry. In 2023, our country’s automobile production and sales reached the level of 30 million for the first time, jumping to become the world’s largest automobile exporter. The production and sales of new energy vehicles exceeded 9 million, accounting for more than 60% of the world, ranking first in the world for 9 consecutive years.

According to reports, this year’s Guangzhou International Auto Show has a total of 78 global first cars, including 6 first cars from multinational companies; the total number of cars on display is 1,171, including 512 new energy vehicles. China’s new energy vehicles with electrification and intelligence as the core have become a new driving force for the high-quality development of the automotive industry.

Global mainstream automakers will debut with the highest specifications

This year’s auto show has attracted the attention of the international automotive industry, and the world’s mainstream car companies will appear at the Guangzhou International Auto Show with the highest specifications. Vehicle companies from all over the world will gather in the passenger car exhibition area of Guangzhou International Auto Show to bring the latest automotive technology products to global audiences.

Including BMW and MINI, Mercedes-Benz, Volkswagen brands (Volkswagen Anhui, FAW-Volkswagen, Volkswagen Imported Cars, SAIC Volkswagen), FAW Audi, SAIC Audi joint booth, smart, Ford, SAIC GM (Buick, Cadillac), Lincoln, Volvo, Dowlange, FAW Toyota, GAC Toyota, Lexus, Dongfeng Honda, GAC Honda, Dongfeng Nissan, Dongfeng Infiniti, Changan Mazda, Hyundai and Beijing Hyundai, Kia, Jiangling and other international mainstream car brands will be concentrated.

各国内汽车集团及品牌均携全系列产品大规模参加本届车展，一汽红旗、一汽奔腾、东风汽车（风神、奕派、纳米）、东风风行、上汽荣威、上汽名爵、上汽大通、五菱、宝骏、长安汽车、北汽集团（极狐汽车、北京汽车）、广汽集团（广汽传祺、埃安AION、昊铂）均将在广州亮相。奇瑞、捷途、星途、吉利、翼真、领克、哈弗、长城炮、魏牌、坦克、比亚迪集团（王朝/海洋、腾势、方程豹、仰望）、JAC江汽集团、212越野车等企业也将携自己的重磅产品登上广州国际车展的舞台。

NIO蔚来、小鹏、理想、小米、鸿蒙智行、岚图、猛士、阿维塔、深蓝、极氪、赛力斯、iCAR、智己汽车、飞凡汽车、零跑、极越、极石、乐道、哪吒汽车、睿蓝、欧拉、宁德时代等新能源汽车品牌也将同场竞技。

与此同时，众多豪华车品牌也将登上广州国际车展的展台。包括保时捷、兰博基尼、宾利、路特斯等欧美顶级豪华品牌集中高规格展出。此外，还有福建奔驰、罗伦士、克蒂汽车、虏曼、巴菲特等众多豪华改装车、高端商务改装及房车也将在广州国际车展精彩登场。

新时代汽车全产业链精彩呈现

作为覆盖汽车全产业链的行业顶级盛会，2024广州国际商用车展览会将在广交会展馆D区同期举办。

数据显示，2023年新能源商用车的整体渗透率为11.3%，其中新能源轻型商用车渗透率超过12%，新能源重型商用车渗透率为8.6%，预计今年中国新能源商用车的渗透率将超过15%。

In this year’s Guangzhou International Commercial Vehicle Exhibition, mainstream commercial vehicle companies represented by FAW Jiefang, CIMC Vehicles, Nanjing Iveco, Jianghuai, Jiangling, Dongfeng Xiaokang, Xinyuan, etc. will bring intelligent trucks, hydrogen energy and power exchange heavy trucks, new energy logistics vehicles, lightweight vans, cold chain transport vehicles, pickup truck modified special vehicles and various RVs, presenting the audience with the latest products in line with the development direction of new productivity.

In addition, this year’s Guangzhou International Auto Show has also planned an automotive industry chain and automotive culture exhibition area in Area D.

The automobile industry chain and automobile culture exhibition area has been upgraded from the original Guangzhou International Auto Show auto parts and supplies exhibition area, conforming to the new direction of electric and intelligent development of the automobile industry, and planning new themes such as electric motor control, charging energy storage, automatic driving, intelligent cockpit, ecological interconnection, artificial intelligence, etc.

At the same time, relying on the resource advantages of the Guangzhou International Auto Show, a joint professional organization has set up a special exhibition area of automobile culture in the outdoor South Square, which brings more diverse automobile culture experiences to the audience by displaying a large number of cars with historical and storytelling feelings.

The two major professional exhibition areas and the passenger car exhibition area form a complete automotive industry chain, focusing on the development of new quality productivity in the automotive industry and establishing a new benchmark for high-quality development in the automotive industry.

The International Automotive Industry Development Conference was held concurrently

During the exhibition, a number of automotive industry summit forums, salons and industry seminars will be held concurrently, from government departments, the global automotive industry, international tech giants and related industries, leading figures, experts and scholars gathered together to discuss the global industry development trend from their own unique perspectives, build an industrial development community, promote industrial integration, accelerate the transformation and upgrading of the automotive industry, and add new momentum to the sustainable development of the global automotive industry.

The 2024 Guangzhou Automotive Development Summit, an international automotive industry event jointly organized by the China Council for the Promotion of International Trade Automotive Industry Branch and the China Foreign Trade Center, will be grandly held at the Canton Fair Hall from November 15 to 16.

The "Automotive Innovation Conference", co-sponsored by the Investment Promotion Bureau of the Ministry of Commerce, the Automotive Industry Branch of the China Council for the Promotion of International Trade and the China Foreign Trade Center, will be held at the Canton Fair Hall on November 16.

Cover image source: Daily Economic News, photo by Liu Guomei (data map)

1905 movie network news On July 15th, domestic films starring Yu Jiamiao, Yu Jiamiao, Yu Jiamiao, Yu Jiamiao, Yu Jiamiao, Yu Jiamiao, Yu Jiamiao, Yu Jiamiao, Yu Jiamiao, Yu Jiamiao, Yu Jiamiao, Yu Jiamiao, Yu Jiamiao, Yu Jiamiao, Yu Jiamiao, Yu Jiamiao, Yu Jiamiao and others released finalized posters and officially announced that the first part of the series will be shown in mainland cinemas on August 20th. As a series of realistic workplace films that strive for a breakthrough in theme and genre, Exclusive Headline began to be filmed in 2017. After four years of ups and downs, its first film, Exclusive Headline: Breaking the Edge, was finally able to meet the audience.

　

In the finalized poster released for the first time, the main tone of black and green attracted everyone’s attention at first sight; Subsequently, the huge camera lens in the picture suddenly introduced the theme of the film. The women in the lens and the concentric circles in the background symbolize the difficulties faced by entertainment media people in the process of pursuing the truth. The slogan of "In the spotlight, the truth is never absolute" directly leads to the torture of the film’s protagonists, which is also one of the themes discussed in this film.

The characters depicted on the lens circle all contain information related to the film — — "2021:8-20" marks the release date of the film, "0-∞mm" symbolizes the omnipresence and pervasiveness of the media at present, and the inverted "96mins" represents the duration of the film.

　

It is reported that as early as the script creation stage, the film was selected into the Shanghai Cultural Foundation’s Young Screenplay Support Program, and was shortlisted for the script competition unit of the 4th Silk Road International Film Festival, and won the Platinum Award for the script competition unit of the 2017 Nevada International Film Festival in the United States with its broad and profound thematic significance.

After filming, the film won many honors of international film festivals, including the Silver Award for Best Feature Film at Nevada International Film Festival, the Best Feature Film Unit at Tokyo Lift-off Film Festival, the Best Feature Film Unit at Anatolia International Film Festival in Turkey and the Best Feature Film Unit at RapidLion International Film Festival in South Africa.

　

The screenwriter and director of the film are young filmmakers who are famous for their genre innovation. It tells the story of a group of young entertainment media people who break through many obstacles and constantly pursue the truth behind entertainment hot news, and discusses the significance of the truth in the field of entertainment news and the responsibility of the media. As a realistic new workplace film with both suspense and social hot topics, the finalized poster released this round gives the audience a brand-new image, and a lot of details contained in the poster are also used to interpret the characteristics and information of the film.

　

The film "Exclusive Headline: Revealing the Edge" was produced by the Program Center of the Film Channel and Chongqing Shanbianfang Film and Television Culture Co., Ltd., and was jointly produced by Foshan Ruidong Culture Media Co., Ltd., Hubei Wanwei Investment Co., Ltd., Shanghai Vincent Zhou Film and Television Culture Studio, Shanghai Hongliang Film and Television Culture Co., Ltd. and Hangzhou Shore Film and Television Culture Co., Ltd. Huaxia Film Distribution Co., Ltd., Tianjin Youmeng Film Co., Ltd., Hemu Enze Culture Media (Beijing) Co., Ltd., Chongqing Shanna Film and Television Culture Co., Ltd., and Beijing Dayu Haitang Culture Media Co., Ltd. marketed the whole case.

It is understood that the second part of the series "Exclusive Headline: The Target of Public Criticism" has also been produced, and it is planned to be released one after another after the first part.

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　　Contact: 17199687777 Shengwei [WeChat Synchronization]

　　Challenger comes standard with complete configuration: skylight braking support in rainy days, ESC electronic stability control system, steep slope start-up auxiliary system, ROM electronic anti-roll device, hydraulic brake booster, ABS, active headrest, rear 60/40 folding seat, child lock reserve, luxurious front and rear foot pads, trunk carpet kit, armrest box, cup holder lighting 2.62 rear axle ratio, internal anti-glare rearview mirror, electric adjustable rearview mirror foldable, remote control key, keyless entry. The biggest feeling is that the car is quite cost-effective.

　　Seat, driver’s 4-way electric lumbar support, one-button lowering of electric window, external temperature display, LED taillights, glove box lights, halogen headlights, automatic headlights, daytime running lights, door handle lighting, front net logo, door handle with the same color on the body, rear tail wing with the same color on the body, double chrome-plated tailpipe, speed control, 18.5 gallon fuel tank, 6 speakers, antenna, multifunctional leather steering wheel, rear stabilizer bar, etc. Uconnect4 system 7-inch screen, 18-inch aluminum wheel, reflection, tire pressure monitoring, sports mode, dog-tooth cloth sports seat, brake assist, rear armrest box with cup holder, leather wrapped gear handle, 8-speed automatic transmission, 3.6V624VVT engine, front reading light, USB interface, radio, Bluetooth and humidity sensor.

　　This muscle car, which is claim to be that strongest in America, has a diabolical face and stare at everyone who looks at him. This front face is the most aggressive, flat air intake grille I have ever seen, and the configuration of the front spoiler gives people a strong sense of touching the ground. The embedded round headlights look extremely fierce. The Dodge Challenger American version of Muscle Car GT only adds AWD to the challenger’s transmission system. The Challenger GT uses special wheels and GT logo on the front fender. Besides, this is an ordinary challenger. More specifically, the wheels are 19-inch aluminum wheels, which are wrapped with 235/55/R19 four-season tires and Michelin winter tires. The biggest feeling is that the car is quite cost-effective.

　　Name of dealer: Tianjin Hengtai Automobile Trading Co., Ltd.

　　Dealer address: Tianjin Port Free Trade Zone

　　Dealer Tel: 17199687777 Shengwei [WeChat Synchronization]

　　Disclaimer: The above car purchase preferential information is provided by the comprehensive dealers of this website, and the price fluctuates greatly due to market factors, which is only for car purchase reference; The distributor is responsible for its authenticity, accuracy and legality, and this website does not provide any guarantee or assume any legal responsibility.

On April 24th, the production workshop and production line of Lifan Technology Company were in operation. Reporter Xie Zhiqiang photo/visual Chongqing

　　Core tips

　　Lifan Industrial (Group) Co., Ltd. (referred to as "Lifan Shares") is a representative enterprise of China automobile and motorcycle industry, and the first private passenger car enterprise listed on A-share. After the debt crisis of Lifan in 2019, the Chongqing Municipal Government took Liangjiang New Area as the main body, adhered to the principle of "rule of law and marketization", and promoted the judicial reorganization of Lifan and its ten wholly-owned subsidiaries through the judicial path of bankruptcy reorganization.

　　After the reorganization, Lifan Technology (Group) Co., Ltd. (referred to as "Lifan Technology") came into being and quickly flourished. According to the latest report of the first quarter of this year, the company’s main income, net profit returned to the mother and other indicators have achieved substantial growth year-on-year.

　　From the risk of bankruptcy liquidation and delisting, Lifan has realized "quenching new life" by unloading huge debts and developing positively. This case was rated as "Special Case of Optimizing Business Environment in Chongqing" and major reform case, and "Typical Case of Promoting High-quality Development of Private Economy" by the Supreme People’s Court, which was written into the Work Report of the Supreme People’s Court of the Fourth Session of the 13th National People’s Congress.

　　On May 19th, the machine roared at Ruilan Automobile Assembly Plant in Liangjiang New Area. Ruilan Automobile was incorporated in January this year, and was jointly funded by a subsidiary designated by Geely Automobile Holdings Co., Ltd. and Lifan Technology. Not long ago, more than 20 new models were tried out here.

　　"Every month, car sales are increasing, workers’ wages are rising, and everyone’s work enthusiasm is very high!" Zhao Xingze, a 47-year-old assembly plant employee, told the Chongqing Daily reporter.

　　The enthusiasm of the workers comes from the quarterly report of Lifan Technology-the company’s main income is 1.249 billion yuan, up 48.74% year-on-year; The net profit of returning to the mother was 50.849 million yuan, up 220.54% year-on-year; Deducted non-net profit was 42,624,800 yuan, up 187.83% year-on-year.

　　What twists and turns and difficulties has Lifan experienced from bankruptcy reorganization to turning losses into profits? What vital roles did the principles of rule of law and marketization play in promoting the nirvana and rebirth of this enterprise? What thinking and value did it bring?

　　With these questions, the reporter visited the Chongqing Bankruptcy Court, Liangjiang New District, the heads of Lifan technology enterprises and some employees, and reviewed the whole process of Lifan’s judicial reorganization.

　　Desperate for change

　　Judicial reorganization and introduction of strategic investors

　　Lifan, founded in 1997 and listed on the Shanghai Stock Exchange in 2010, is the first private passenger car enterprise in China to be listed on the A-share market.

　　Lifan and its ten wholly-owned subsidiaries have formed a multinational enterprise group that mainly produces and sells automobiles, motorcycles and engines. It has been selected as one of the top 500 Chinese enterprises for ten times, and its export volume has ranked first in Chongqing for many years.

　　However, due to the deep transformation of the automobile and motorcycle industries, as well as the comprehensive factors such as strategic investment losses and poor internal management, since 2017, enterprises have gradually fallen into a business and debt crisis, with huge financial debts defaulting, major assets being mortgaged and pledged, and the main business is basically at a standstill. Lifan shares and ten wholly-owned subsidiaries are insolvent.

　　"Use lifelessness to describe the situation at that time." Referring to the situation of Lifan in the first two years, Zhong Xian, director of Lifan Technology, said with a sigh that at that time, Lifan shares were facing huge debts. With the stagnation of the main automobile industry, the motorcycle machine plate was "unable to support itself", which led to the tight cash flow of Lifan shares and gradually fell into a vicious circle of "financing at high interest rates and quenching thirst by drinking poison".

　　"Not only that, the internal management of Lifan shares is chaotic, the management personnel are jumbled, the rights and responsibilities are unclear, the approval process is lengthy and the implementation is slow." Zhong Xian said frankly that Lifan is facing a very serious problem, involving the employment of more than 6,000 people, more than 1,200 judicial cases accumulated by more than 1,000 enterprises in the upstream and downstream of the industrial chain.

　　"In the past few years, the company has been in a semi-discontinued state. Our main job every day is training and cleaning." Zhao Xingze has been rooted in Lifan for more than 12 years. He recalled that when he heard the news that Lifan was going bankrupt and looked at the semi-discontinued workshop, many young people chose to find another way out. The original assembly plant of 500 to 600 people left less than 100 people.

　　"This is not only related to the employment of more than 6,000 employees, but also may lead to secondary risks of supply chain enterprises in the industrial chain and spillover financial risks of financial institutions." Zhu Jun, the person in charge of the "Manjianghong" project in Liangjiang New Area and the general manager of Liangjiang Industry Group, said that in order to promote Lifan on the verge of bankruptcy, the municipal party committee and the municipal government immediately set up a "special class for restructuring Lifan Holding Company" with the city leaders as the team leader and deputy team leader. Liangjiang New Area transferred 20 backbones from investment, law, finance and taxation, industry and other fields to set up a "Manjianghong" project special class to tackle the problem full-time at the urban level.

　　"Lifan has a huge enterprise system, involving listing, finance, overseas and other subjects. How to reorganize it has become the primary issue." Zhu Jun recalled that the working class found the "cause" through a comprehensive analysis of Lifan’s assets and liabilities-the main automobile industry was stagnant, and external blood transfusion and simple debt restructuring were useless.

　　After repeated argumentation and comparing the feasibility of agreement reorganization and judicial reorganization, finally, the reorganization class decided to realize industrial transformation and upgrading through judicial reorganization and introducing strategic investors in accordance with the principle of "rule of law and marketization" to completely solve the problem of Lifan shares.

　　Industrial restructuring

　　The tortuous road of "inducing war"

　　After investigation, Liangjiang New Area and intermediary agencies found that it was more difficult for Lifan to introduce strategic investors than expected.

　　The special work class of "Manjianghong" project in Liangjiang New Area has intensively docked more than ten large domestic automobile enterprises. However, at that time, the domestic automobile industry was at a low point in the industry, and many institutions made it clear that they had no intention or ability to participate in the Lifan project.

　　Lifan’s road to "leading the war" is deadlocked.

　　Through in-depth research, the Chongqing Municipal Party Committee and the Municipal Government clearly focused on introducing Geely, a self-owned brand car company that grew against the trend that year.

　　"In late September 2019, we held repeated consultations with Geely Group for six times: on the one hand, we invited senior management of Geely Group to visit Chongqing, communicated face to face with city leaders, real controllers of Lifan and creditors’ representatives, and conducted field research on Lifan to understand the real situation of the enterprise; City leaders have repeatedly visited Hangzhou to sincerely’ lead the war’, fully expressing Chongqing’s confidence and determination to support Lifan’s transformation and restructuring. " Zhu Jun introduced that in the end, the two sides reached a feasible bankruptcy reorganization and "war-inducing" scheme. On December 27th of that year, Liangjiang New Area and strategic investor Geely Technology successfully signed a "war-inducing" agreement.

　　Break the predicament

　　102 days to complete judicial reorganization

　　The participation of strategic investors enhanced the confidence of creditors, and Lifan began to enter the stage of judicial reorganization.

　　In fact, Lifan’s corporate restructuring process is tortuous and complicated, and it has encountered a lot of unprecedented problems, creating a number of "firsts" in innovative cracking, such as the first comprehensive use of all existing bankruptcy restructuring models in judicial practice.

　　"Lifan Co., Ltd. and its ten wholly-owned subsidiaries involve many debtor enterprises, and there are many difficulties in the trial of the reorganization case." Wu Hong, President of Chongqing Bankruptcy Court, introduced.

　　However, it only took 102 days from entering the judicial reorganization to the final crisis relief, which was more than 60% shorter than that of similar cases.

　　"We coordinated and promoted, and creatively proposed to make overall use of the share certificates transferred by the investors of listed companies to introduce strategic investors and pay off the debts of listed companies and ten subsidiaries as a whole, and comprehensively resolve the risks of enterprise groups." Wu Hong said.

　　He introduced that in order to give full play to the decisive role of the market in resource allocation, Chongqing innovation adopted the "financial investor+industrial investor" model.

　　Liangjiang Fund Company, a state-owned strategic investment platform in Liangjiang New Area, and Geely Group, a leading private automobile enterprise in China, participated in the reorganization in the form of a consortium. Financial investors introduced funds, and industrial investors introduced new businesses and technologies to jointly build an electric vehicle industry with new energy for electricity exchange, realize industrial transformation and upgrading, and form a dual "driving force" to promote enterprise rebirth.

　　"State-owned platform companies and private enterprises jointly take the lead in setting up investment funds to introduce social capital to participate in enterprise restructuring, give financial support for enterprise development, and make full use of market-oriented means to save enterprises." Wu Hong said, in addition, make full use of the linkage mechanism of "government and hospital" in enterprise bankruptcy disposal, establish a cross-line, cross-departmental and cross-regional coordination system, coordinate and reorganize all matters, effectively promote the integration of reorganization work, and help the effective market and the promising government to better integrate through judicial reorganization.

　　Nirvana rebirth

　　Bankruptcy and delisting crisis finally lifted.

　　After the draft reorganization plan is released, what remains is how to get most creditors to agree to this plan.

　　"What is particularly memorable is that before voting on the draft reorganization plan, in order to ensure that as many as 22 independent voting procedures were all passed, we decided to start with two key dimensions: the amount of creditor’s rights and the number of creditors." Deng Ling, director of the Judicial Bureau of Liangjiang New Area, said that on the one hand, 87 key creditors with a total amount of over 80% were screened out, and one-on-one communication plans were drawn up in different categories and levels, and they went to all parts of the country to visit or video communicate one by one; On the other hand, for the remaining 2,600 small or operating creditors, carpet communication and explanation were carried out at the pace of more than 600 creditors per day, and finally the creditors voted with high votes, which not only avoided the approval of judicial compulsory ruling, but also created favorable conditions for subsequent creditors to cooperate with the implementation of the reorganization plan.

　　In the end, Lifan has 12 reorganization plans in the listed and unlisted sectors, and a total of 22 voting procedures have been passed by high votes, with an average passing rate of 92.14%, of which the voting rate of the investor group is 100%.

　　It is worth mentioning that in August 2020, the Chongqing Bankruptcy Court officially ruled that Lifan was reorganized. Lifan shares must decide to approve the reorganization plan and basically implement it before the end of 2020, so as to avoid the risk of delisting, which requires high reorganization time.

　　"Therefore, during the trial of the case, the Chongqing Bankruptcy Court made specific arrangements for important time nodes by combining the legal time limit with the time to complete the task, and all the work was promoted efficiently and orderly." Wu Hong said.

　　On November 30, 2020, Chongqing Bankruptcy Court ruled to approve the reorganization plans of Lifan and its ten wholly-owned subsidiaries respectively. Immediately, Lifan enterprises carried out a package of legalization and market-oriented judicial reorganization.

　　On February 8, 2021, Chongqing Bankruptcy Court ruled that the reorganization plan was completed and the reorganization procedure was terminated, which was 110 days earlier than the six-month execution period stipulated in the reorganization plan, thus avoiding the risk of delisting of listed companies.

　　On April 26 of the same year, Lifan shares "picked the stars and removed the hats" and changed its name to Lifan Technology.

　　At this point, the bankruptcy and delisting crisis of Lifan enterprises has finally been lifted.

　　Li Shufu, chairman of Geely Holding Group, also recognized the judicial reorganization of Lifan. He said: "Chongqing has a good business environment and a good investment environment. Lifan itself is a well-known and influential enterprise in the industry, so no matter from its brand value or the foundation it has formed over the years, we think Lifan is worth reorganizing. "

　　Revive one’s vitality

　　Safeguard the interests of all parties and achieve win-win situation.

　　Dismantling the "bomb" attracts the "golden egg". After judicial reorganization, Lifan’s fundamentals have been completely changed, and its governance system has been completely reconstructed-Chongqing Manjianghong Equity Investment Fund Partnership (Limited Partnership) holds 29.99% of the company’s equity and becomes the largest shareholder; Geely Technology Group Co., Ltd. holds 20% equity of the company through Chongqing Jianghehui Enterprise Management Co., Ltd. and becomes the second largest shareholder.

　　"We have reorganized from Lifan to form a comprehensive strategic cooperation with Geely, and through joint efforts, Geely has made Chongqing an important fulcrum for the strategic layout of the western region." Zhu Jun introduced.

　　First, promote the polar star high-end new energy base to settle in Liangjiang New District. The total investment of this project is 7 billion yuan, and the price of bicycles produced is expected to reach more than 600,000 yuan, which will be the passenger car with the highest price of bicycles produced in Chongqing.

　　The second is to introduce the headquarters of Geely Industrial Internet-Wide Area Mingdao. The company has been selected as a national-level dual-span industrial Internet platform enterprise and a national-level characteristic professional industrial Internet platform pilot demonstration project;

　　The third is to introduce the Danish Shengbao Financial Technology Headquarters, a financial technology company acquired by Geely Holding in Denmark, and introduce saxo’s advanced algorithms, models, infrastructure and other core technologies into China.

　　"In the next step, we will also plan to promote the landing of projects such as’ Happy Millions’ and form a new ecological cluster of Geely Holding Group." Zhu Jun said.

　　"Geely, as a new industrial investor, not only injects funds into Lifan Technology, but also injects other major development factors." Zhong Xian introduced that the reorganization of Lifan Technology produced a new board of directors, with Xu Zhihao, CEO of Geely Technology Group, as the chairman, and the daily operation was led by Geely Technology, and quickly introduced the first new battery replacement model of Geely-Maple Leaf 80V. According to statistics, as of April this year, this model has produced more than 5,400 units.

　　At the same time, 15 technologies of the vehicle production line have been upgraded, and the advanced quality control system and product development process of Geely Science and Technology Group have been introduced, which has restored the vehicle production capacity and revived the enterprise.

　　In terms of operation and management, Lifan Technology has re-divided its business into automobile sector and Motong sector, and all industrial sectors have coordinated management as a whole, with matching capital resources in place. Moreover, the organizational structure of the enterprise has been adjusted and optimized, and the flat management has been realized by setting posts and staffing, optimizing the allocation of personnel and posts, and stabilizing the workforce.

　　"The most important thing is that based on these changes, the overall atmosphere of Lifan Technology is no longer lifeless, but vibrant and positive." Zhong Xian said.

　　The data shows that after the judicial reorganization, Lifan’s debts have been solved, all employees’ creditor’s rights have been paid off, and creditors’ rights and interests have been guaranteed; Resolved the secondary risks of more than a thousand industrial chain and supply chain enterprises and the spillover risks of more than 70 financial institutions; It has stabilized the employment of more than 5,700 on-the-job employees, safeguarded the interests of all parties, and achieved a win-win situation.

　　In the eyes of front-line employee Zhao Xingze and his colleagues, there is work every day, wages are rising gradually, and subsidies are increasing, which means that the enterprise is alive and hopeful!

　　"A few years ago, we worked in the assembly line for no more than 10 days a month." Zhao Xingze said that everyone has been working overtime recently, just to get the new models that have been tried out into mass production as soon as possible.

　　"As an old employee, I have witnessed the glory and trough of Lifan, and I hope to witness Lifan’s further glory in the future!" Zhao Xingze said.

　　Expert opinion > > >

　　Xu Yangguang, Professor and Doctoral Supervisor of Law School of Renmin University of China:

　　Achieve a high degree of unity of political, legal and social effects.

　　At present, in the face of the new situation of increasing downward pressure on the economy, how to prevent financial risks, support the development of enterprises, promote bankruptcy and reorganization, and create a good legal environment has been a problem that local governments and judicial departments have been thinking about.

　　Lifan’s judicial reorganization case is the first judicial reorganization case of a listed company in the automobile and motorcycle industry in China. Its successful reorganization is precisely a set of "methodology" for the transformation of large enterprises from difficulties formed in Chongqing.

　　On the one hand, in order to prevent the occurrence of regional financial risks, the financial debt crisis of Lifan enterprises was comprehensively resolved by disposing and reorganizing non-essential assets, paying off debts by installments, and transferring shares to pay off debts, which effectively realized the "soft landing" of regional financial risks. At the same time, according to the target requirements of "six stabilities" and "six guarantees", the reorganization procedure effectively resettled the employees of the original enterprises, maintained the production and operation of more than 1,000 enterprises in the upstream and downstream industrial chains, and avoided a series of social risks, thus maximizing the interests of creditors, debtors, investors and other parties, achieving a high degree of unity of political, legal and social effects, and providing a sample for the orderly development of China’s capital market.

　　On the other hand, the automobile manufacturing industry is one of the pillar industries in Chongqing, and it is now in a critical period of transformation and upgrading. Through judicial reorganization, the management and debt crisis of Lifan and its ten wholly-owned subsidiaries were completely resolved, and the turnaround was fully realized. At the same time, through judicial reorganization, industrial investors with leading position in the industry are introduced to build a new ecology of intelligent new energy automobile industry, which provides a powerful judicial service and guarantee for helping Chongqing automobile manufacturing industry to transform and upgrade and promote high-quality economic development.

　　Our reporter Huang Qiao

　　"Building a new development pattern with the domestic big cycle as the main body and the domestic and international double cycles promoting each other is a major decision made according to the changes in China’s development stage, environment and conditions, especially based on the changes in China’s comparative advantages."

　　In the important speech recently published by Qiushi magazine, General Secretary of the Supreme Leader, "Implementing the new development concept in the new development stage will inevitably require the construction of a new development pattern", General Secretary of the Supreme Leader comprehensively analyzed and explained the construction of a new development pattern, and asked the whole party to accurately grasp the strategic concept of accelerating the construction of a new development pattern from a global and strategic perspective. The general secretary pointed out that building a new development pattern is "a first move to grasp the initiative of development, not a forced move or an expedient measure", "an open domestic and international double cycle, not a closed domestic single cycle" and "a domestic large cycle based on a unified national market as the main body, not a small self-cycle everywhere". The general secretary stressed that building a new development pattern "is a systematic and deep-seated change that concerns the overall situation, and a strategic plan based on the present and with a long-term perspective". Fundamentally speaking, "it is an inevitable choice to adapt to the requirements of China’s new stage of development and shape new advantages in international cooperation and competition".

　　Building a new development pattern is a systematic project. It is necessary to "focus on the top", strengthen strategic planning and top-level design, and "divide it into details" to grasp the focus of work.

　　"Accelerate the cultivation of a complete domestic demand system".This is an important foundation for unblocking the national economic cycle and strengthening the main position of the domestic big cycle. Market resources are China’s great advantage, and we must constantly consolidate and strengthen this advantage to provide strong support for building a new development pattern. It is necessary to promote deep-seated reform and strengthen policy guidance, and strive to get through the key blocking points that restrict the economic cycle; Taking meeting domestic demand as the basic foothold, we will form a higher level dynamic balance of demand pulling supply and supply creating demand; Strengthen the construction of modern circulation system and lay a solid foundation for domestic and international double circulation.

　　"Accelerate the self-reliance and self-improvement of science and technology".This is the key to ensure the smooth domestic circulation and shape China’s new advantages in the international circulation. General Secretary of the Supreme Leader has repeatedly stressed that the most essential feature of building a new development pattern is to achieve a high level of self-reliance and self-improvement. We should understand this issue from the perspective of survival and development, comprehensively strengthen the deployment of scientific and technological innovation, and give full play to the supporting role of science and technology. It is necessary to lay a solid foundation for key core technologies and accelerate the capture of "stuck neck" technologies in important fields; Fully stimulate the innovation vitality of talents, create more world-class leading scientific and technological talents and innovative teams, and cultivate a reserve army of young scientific and technological talents with international competitiveness.

　　"Promote the optimization and upgrading of industrial chain supply chain".This is an urgent need to stabilize the main position of the domestic big cycle and enhance the driving ability in the international big cycle. Manufacturing is the lifeblood of China’s economy, the foundation of the country and the foundation of a strong country. This time, China’s complete manufacturing system has played a vital supporting role in the fight against the COVID-19 epidemic, which once again proves the significance of manufacturing to the development and security of the country, especially big countries. We should attach more importance to enhancing the toughness and competitiveness of the industrial chain, and strive to build an independent, controllable, safe and efficient industrial chain supply chain; Take effective measures to improve the embeddedness of enterprises and promote the orderly transfer of industries in China.

　　"Promote the modernization of agriculture and rural areas".Urban-rural economic cycle is an important aspect of domestic macro-cycle, and it is also a key factor to ensure the healthy relationship between domestic and international two cycles. If the nation is to be revived, the countryside will be revitalized. Realizing the modernization of agriculture and rural areas is an important task of building a socialist modern country in an all-round way and an inevitable requirement to solve the problem of insufficient development imbalance. We must persist in taking solving the "three rural issues" as the top priority of the whole party’s work and fully implement the rural revitalization strategy; Realize the effective connection between consolidating and expanding the achievements of poverty alleviation and rural revitalization, and promote economic and social development and improvement of people’s lives; Persist in promoting the structural reform of agricultural supply side, and strengthen the construction of grain production functional areas, important agricultural product production protection areas and characteristic agricultural product advantage areas; Ensure that the grain is basically self-sufficient and the rations are absolutely safe, and ensure that Chinese’s rice bowl is firmly in his own hands.

　　"Improve people’s quality of life".This is the starting point and the end result of the smooth domestic circulation, and it is also the key connection point for the mutual promotion of domestic and international double circulation. Everything our party has done is to make people’s lives happier and more dignified. It is the fundamental purpose of socialist production to adapt to the changes in people’s needs, strive to run various livelihood undertakings well, and make people’s lives better and better. It is necessary to adhere to the principle of distribution according to work and the coexistence of various modes of distribution, effectively protect the treatment and rights of workers, and continuously expand middle-income groups; Adhere to the problem orientation, do our best and do what we can, solidly promote common prosperity, and constantly enhance the people’s sense of acquisition, happiness and security.

　　"firmly hold the bottom line of safe development."This is an important prerequisite and guarantee for building a new development pattern, and it is also the proper meaning in the problem of unblocking the domestic big cycle. Security is the premise of development, and development is the guarantee of security. We must adhere to the overall concept of national security, adhere to the supremacy of national interests, take people’s security as the purpose, take political security as the foundation, and strengthen the national security system and capacity building; Grasp the relationship between openness and security, weave an open safety net tightly, and enhance the ability to dynamically safeguard national security in the opening environment; Put the protection of people’s lives and safety in the first place, comprehensively improve the ability of public security, and promote people’s living and working in peace and contentment, social stability and order, and long-term national stability.

　　(Editor: Yin Xia, Chen Yilin)

Yesterday afternoon, Xiaomi officially released its latest TV: Xiaomi TV 4.This is Xiaomi’s thinnest TV at present, with a thickness of 4.9mm, but the 4.9mm TV has already appeared.

In the past two years, "ultra-thin" is a product technology trend that is gradually heating up in the TV industry. The 4.9mm ultra-thin TV has been introduced, including Sony and Skyworth in traditional TV and Micro Whale in Internet TV, and now Xiaomi has joined. This ultra-thin camp is getting bigger and bigger. Let’s take stock of several 4.9mm ultra-thin TVs on the market.

The first choice is Xiaomi TV 4, its biggest feature is that the thickness of the screen of the fuselage is only 4.9 mm, and it has a minimalist metal frame, which looks excellent in visual effect.

Xiaomi TV 4

Xiaomi TV 4 uses Amlogic 64-bit flagship processor and 2GB+8GB memory. Xiaomi TV 4 uses Samsung and LG to customize the 4K screen, the fifth-generation image quality engine, borderless design, standard Bluetooth voice remote control, and supports the PatchWall artificial intelligence voice system.

Xiaomi TV 4

Xiaomi TV 4 comes in three sizes: 49-inch, 55-inch integrated design and 65-inch split design, and the prices are 3,499 yuan, 3,999 yuan and 9,999 yuan respectively. Even the 65-inch 9999 yuan is much cheaper than the price of 14,000 yuan that people guessed before.

In terms of content, Xiaomi TV cooperates with integrated broadcast control platforms such as Future TV and Galaxy Internet TV, and introduces all the contents of the four video giants: iQiyi, Tencent Video, Sohu Video and PPTV. PatchWall puzzle wall artificial intelligence system continuously learns users’ viewing habits, and makes accurate content recommendations for different people, thus shortening the time for users to find films.

commentIt’s hard to get it now, but it’s really cheap! Undoubtedly, after this TV came out, the prices of the 4.9mm TVs to be discussed below were all reduced, and the diving range was great … …

Sony X9000C

The earliest 4.9mm ultra-thin TV was the X9000C released by Sony in 2015.. It adopts a brand-new design concept of "floating in the air" in its appearance design. The ultra-narrow frame, simple lines, unique base bracket and other components outline its overall refined and calm atmosphere, reflecting the visual impact brought by ultra-thinness.

Sony X9000C

The reason why Sony can be so light and thin is that Sony has replaced the light guide plate module, which is usually made of acrylic (acrylic acid), with a glass light guide plate. The glass light guide plate is relatively strong, because a supporting metal plate is missing, and the thickness of the backlight module can be further reduced. Coupled with Sony’s exclusive welding and patented structural design, the result is that the X9000C series has a body thickness of only 4.9 mm.

Sony X9000C

The X9000C not only has an ultra-thin body, but also has powerful built-in hardware. The X9000C is equipped with a brand-new 4K image processing chip X1, and Sony’s unique elite optical control PRO, 4K fast image processing engine PRO and Teli Charm color display technology also help the image quality of the X9000C reach a new height.

Sony X9000C

Sony X9000C series new TV is equipped with the latest Android 5.0 intelligent operating system, which allows users to download APP applications at will to continuously expand the functions of the TV, and achieve faster operation by using Sony’s own touch remote control or external devices.

comment: Dafa is good, and the picture quality is first-class! At present, the 65-inch KD-65X9000C on Sony official website sells for 19999 yuan, and the 55-inch KD-55X9000C sells for 12999 yuan.

Skyworth G8S

Skyworth G8S is also a 4.9mm TV, which was launched a year ago. Skyworth G8S adopts the ArtSlim 2nd generation module imported from Korea, with more precise bonding technology, which narrows the gap between modules, realizes the three-layer integration of display panel modules, and makes the TV look thinner, as thin as 4.9 mm..

Skyworth G8S

Skyworth G8S is also one of the few borderless TVs in the industry. It adopts the latest GIP technology (Gate-drive-Ic-in panel), simplifies the driving circuits originally placed on both sides, completely hides them in the panel, and uses aerospace-grade seamless bonding technology to directly attach the glass to the middle frame of the backlight module, thus saving the space of the face frame. Make the TV completely throw away the shackles of the frame, so that users are unaware of the existence of the TV when watching, and have a more real and broader feeling and a comprehensive screen.

Skyworth G8S

Skyworth G8S series TV adopts LG Display 4-color 4IPS hard screen and 10-bit HDR technology, which complement the wide color gamut technology to make the color transition more natural and provide complete color expression. At the same time, in order to reduce the tailing phenomenon, 4K MEMC+ motion compensation technology is added. G8S adopts JBL front audio, and reduces the loss of sound quality through Dolby and DTS double decoding technology; Symmetric passive filtering architecture further filters the noise, providing a delicate sound stage experience and reducing distortion.

Skyworth G8S series TV is equipped with 64-bit 4-core A53 chip, 6-core GPU, 2GB DDR3 running memory and 8GB storage. Cool open system is adopted, which is easy to operate, and there is a children’s mode to prevent children from indulging. In terms of content, Skyworth G8S series TV cooperates with Tencent Film and Television backstage, and the latest and hottest content resources are available.

Skyworth G8S TV has an ultra-thin body of 4.9mm, a "full screen" designed without borders, a high-end audio-visual experience created by HDR technology and JBL audio, a smooth use experience created by 64-bit quad-core chips and the latest cool open system, the latest and hottest content resources, and all the functions are advanced in the industry, which generally constitutes a high-end TV with exquisite design and smooth use. Skyworth 65G8S is currently priced at 9999 yuan in official website, and 55G8S is 5999 yuan.

commentAs an old-fashioned color TV enterprise, Skyworth’s own mature manufacturing and maintenance after-sales system is still reliable, and the G8S has already been released for sale, and consumers can buy it at any time.

Zuibao a series

The micro whale "drunk thin" A series is a TV with the thinnest part of the fuselage of only 4.9mm, which was released last month. In appearance, the selling point of Zuibao A series is to realize the "three-limit ultra-thin size" of "the thinnest part is 4.9mm", "the thickest part is 25mm" and "the wall is 3mm".

Zuibao a series

The drunken A series uses Samsung 4K LCD panel, which has no border design. The static contrast ratio is 6000:1, equipped with "Ruili" technology, which can "intelligently adapt" according to the content of the picture, automatically achieve a smooth moving picture under any circumstances, and generate fresh and natural colors.

Zuibao a series

Configuration, the CPU is Mstar 6A838, the GPU is ARM Mali-T820, with 2GB DDR3 dual-channel memory and 32GB eMMC storage space, which belongs to the mid-range configuration at present.

Zuibao a series

The WUI system of Micro Whale 2.0, with bookshelf presentation and tag system, can make the page more concise and clear, make the operation smoother and smoother, and facilitate users to add massive applications and support intelligent voice control. In addition, Micro Whale and Microsoft’s "double micro-cooperation" are based on Microsoft’s face recognition technology, creating a child lock function that mothers love.

The 55-inch rack version of Micro Whale TV A series is sold in official website for 8999 yuan, and the 65-inch version is 16999 yuan (to be sold).

On June 18th, some netizens commented in the comment area of Xiaomi co-founder and deputy director @ Lin Bin _Bin, "Bin can’t convince Mr. Lei, and the price of Xiaomi YU7 is 25.59 (ten thousand)." Lin Bin replied, "No". ?

As you can see, when netizens suggested that YU7 should be priced at 255,900 yuan, Lin Bin directly denied it as "no", indicating that Xiaomi has a clear bottom line for pricing.

At the press conference on the evening of May 22nd, Lei Jun compared the parameters of Xiaomi YU7 and Model Y one by one. Regarding the price of Xiaomi YU7, Lei Jun revealed: "Model Y is priced at 263,500 yuan, and I think YU7 looks at these configurations at least 60,000 to 70,000 yuan. Many people on the Internet say that we have to set 199,000 yuan, which is impossible. This configuration is priced at Model Y without more than 300,000 yuan. "

　　Last Friday, the director of the British Museum, Hartwich Fisher, resigned because of the recent exposure of a major collection theft. The ability of the British Museum to protect cultural relics was questioned again. At present, many countries and regions have requested the return of their cultural relics.

　　"Please ask the British Museum to return China cultural relics free of charge" also rushed to the hot search. The British Museum has the largest collection of cultural relics lost in China, with more than 23,000 pieces at present. These cultural relics cover almost all art categories and span thousands of years of China history.

　　Perhaps, people’s appeals can’t recover several collections from the exhibition hall or warehouse of the British Museum, but such voices should never stop.

　　On August 16th, local time, the British Museum announced awkwardly that a batch of "gold jewelry, semi-precious stones and glass products from 15th century BC to 19th century AD" were found to be "lost, stolen or damaged". They were not on public display and were mainly used for academic and research purposes.

　　Theft on this scale is obviously not committed by a group of thieves who suddenly attacked, but stems from long-term inside job theft. Peter higgs, a 56-year-old senior curator, is one of the current suspects in the theft case. He has worked for the British Museum for more than 35 years, and was fired immediately after finding the jewels missing in the museum.

　　Higgs is also one of the authoritative experts on ancient Greek and Mediterranean cultural relics, and a member of the "monuments men" team in charge of tracking looted cultural relics in the British Museum. Of course, Higgs’s son insisted in an interview with the British media that his father was innocent and denied that he had anything to do with the lost items. The British Museum declined to comment further, claiming that it is still under criminal investigation.

　　In fact, as early as 2021, the British Museum has been reminded that some cultural relics that may be treasures in the collection are being sold privately. Professor Martin henig, a gem expert from Oxford University, once told the media that he and his colleagues had found a part of the ancient signet ring collected by the British Museum in a private dealer. "The history of this signet ring can be traced back to the Roman emperor Caesar Augustus."

　　Henig informed the British Museum that this ancient ring with a history of 2,000 years was quickly recovered. However, things didn’t end there. As time went by, experts and scholars noticed more cultural relics for sale, and some cultural relics were even directly hanged on the e-commerce website eBay for public sale.

　　An antique expert who asked not to be named revealed to the media that he found semi-precious stones and glass products for sale on eBay from 2016 or earlier, and the prices of some items were far below their true values.

　　In February, 2021, Yitai Gradel, an art dealer, contacted the British Museum, saying that he also saw the cultural relics in the museum’s collection online, but it took jonathan Wilhemlms, then the deputy curator of the museum, several months to reply that "there were no improper signs".

　　The incident was also confirmed by george osborne, chairman of the British Museum, who added that the museum "could have taken more measures" after the first warning of cultural relics being stolen in February 2021. But why not? Osborne’s explanation is that even he doesn’t want to believe that museum executives have "cover-up" behavior.

　　Now that things have reached this point, we really have to wait for the big fight before paying attention to … … Archaeologist Crystal Zyro Dzhanis, the head of the UNESCO team dedicated to combating illegal cultural relics trafficking, described the theft as "the most serious theft in modern history".

　　However, if we push the timeline forward again, if we want to talk about the "most serious theft in modern history" of cultural relics, isn’t it the British Museum itself, one of the protagonists who took in stolen goods?

　　This is universally acknowledged. The British themselves face it frankly — — I grabbed it with my skill. Why should I return it? More than a decade ago, when David Cameron, then British Prime Minister, visited India, he also left an inspiring "golden sentence" on this topic.

　　When he was interviewed by India’s NDTV TV, he was asked: When can Britain return the famous "Mountain of Light" diamond?

　　This huge diamond weighs 105.6 carats and was once the largest natural diamond in the world, worth 591 million US dollars. According to the Indian Archaeological Investigation Bureau (ASI), this diamond was collected in the Golconda mine in south-central India in the 12th and 14th centuries, and the earliest literature can be traced back to 1304.

　　The "Mountain of Light" diamond has always been full of mystery, and its successive owners have suffered bad luck and even died. There was a passage in the history of India: "Whoever owns it will own the whole world. Whoever owns it will have to bear the disaster it brings. Only God or a woman has it and will not suffer any punishment. "

　　According to the Royal Collection Trust, in 1849, as part of the Lahore Treaty, this diamond was "presented" to Queen Victoria by Dhuleep Singh, the last monarch of the Sikh Empire at the age of 11. Since then, it has been passed down all the way and is now embedded in a crown worn by the late Queen Elizabeth II.

　　But in the eyes of Indians, this diamond was taken away by Britain. After independence in 1947, India has been calling on Britain to return this diamond.

　　In the face of the Indian media’s old story, Cameron rudely refused again, and took the British Museum as an example: "Once you say yes to a country, you will soon find that the British Museum will become empty." This sentence also proves from another angle that most of the precious collections in the British Museum are not owned by Britain.

　　Hartwich Fisher, the former curator who resigned because of this theft, had previously made it clear that the cultural relics in the collection would not be returned. His words are: "These treasures from all over the world in the British Museum can let the audience enjoy different cultural relics from all over the world and at the same time in the same space, so that they can experience ‘ Cultural relevance ’ 。”

　　The British may agree with this sentence, but other countries may not. Greece and Britain have the most intractable cultural heritage dispute in the world — — The dispute of Elgin marble statue in British Museum.

　　The statue, also known as the Parthenon statue, once decorated the famous Parthenon in the Acropolis of Athens. At the beginning of the 19th century, Lord Elgin, a British aristocrat, got permission from the Ottomans, the then Greek ruler, to peel off these statues from the walls of the temple, ship them back to Britain and sell them to the British government in 1816.

　　These statues have been placed in the British Museum as the core exhibits in the Greek exhibition hall. The Elgin marble statue has caused a long-standing dispute between the two countries. So far, the limit of Britain’s "letting go" is — — Consider letting these statues return to Greece temporarily in the form of "borrowing exhibitions" in the future.

　　In 1970, UNESCO adopted an international convention (namely, the Convention on the Means of Prohibiting and Preventing the Illegal Import, Export and Transfer of Ownership of Cultural Property), stipulating that ancient cultural relics entering other countries after 1970 must have an export license granted by the government of the country where the cultural relics originated.

　　According to Xu Jie, director of the Asian Art Museum, 1970 was regarded as an important "watershed" for museums all over the world. "For example, the large-scale outflow of cultural relics from ancient civilizations such as Greece, Egypt, Turkey and China in the 18th and 19th centuries has basically come to an end."

　　Although the continuous outflow stops, it is still more difficult to get back what has been lost. Many experts in the field of cultural relics have mentioned a general principle of property law: if the law changes, the previous legal transactions are still legal. Until the 20th century, art plunder still did not violate international law.

　　What is exciting is that with the general trend of global liquidation and reflection on colonialism in recent years, a momentum of pursuing cultural relics has been formed, and successful cases have been reported frequently.

　　Take Benin, a small African country, as an example. In February, 1897, British troops stormed the royal palace of the Kingdom of Benin (now in Nigeria) and took away a large number of treasures, including thousands of exquisite and distinctive bronzes, totaling more than 10,000.

　　Since 2020, museums in many countries, including Britain (mainly European museums), have begun to return the bronzes looted from Benin in the past year. Although it is only a few, it has at least released a positive signal.

　　How many China cultural relics have been lost overseas? According to the incomplete statistics of UNESCO, at least 1.64 million pieces of China cultural relics are distributed in more than 200 museums in 47 countries around the world, and the foreign folk collections are about ten times more than the collections.

　　The British Museum has the largest collection of cultural relics lost in China, with more than 23,000 pieces at present and more than 2,000 pieces on long-term display. These cultural relics cover almost all artistic categories and span thousands of years of China history.

　　One of the core collections in China Pavilion, Zhen Tu of Women’s History (copy of Tang Dynasty), has flowed into the people since the war in the late Tang Dynasty, then returned to the court in the Northern Song Dynasty, and spread all the way to the Qing Dynasty. It was the court treasure that Emperor Qianlong loved very much, and was moved to the Summer Palace during the reign of Empress Dowager Cixi.

　　In 1900, when Eight-Nation Alliance invaded Beijing and burned the Summer Palace, Captain Clarence K Johnson of the First Bengal Cavalry of the British Army took advantage of the chaos to steal a picture of women’s history. When Johnson returned to London in 1902, he didn’t realize the value of the painting. At the beginning of 1903, he took a picture of a woman’s history to the British Museum, and wanted the other party to evaluate the jade buckle on the painting axis. The staff valued the whole painting at 25 pounds. In this way, the British Museum bought the painting for only 25 pounds, and the Millennium national treasure has since been exiled to a foreign country.

　　In 2002, National Cultural Heritage Administration, China set up a "special fund for the collection of national key precious cultural relics", with an annual allocation of 50 million yuan to purchase representative treasures with high artistic value. However, it cost nearly 29.99 million yuan just to buy back a handwritten scroll of Yan Shan Ming by Mi Fei, a famous calligrapher in the Northern Song Dynasty.

　　Obviously, it will be an overwhelming project to recover cultural relics only by means of high-priced repurchase. Xie Chensheng (1922 ~ 2022), a famous expert on cultural relics in China and honorary president of China Cultural Relics Society, made it clear during his lifetime that we can only pursue those cultural relics that were robbed by naked fire through legal and official channels under the framework of international conventions, and we must never buy them. Buying them is tantamount to recognizing the legality of the looting in that year.

　　In February, 1995, the British police discovered a suspected China cultural relic in the process of detecting an international cultural relic crime, and informed the Chinese Embassy in Britain. National Cultural Heritage Administration was initially identified as a cultural relic prohibited from leaving China. In March of that year, the British police intercepted and detained a large number of cultural relics that arrived in Britain. After National Cultural Heritage Administration sent a Commissioner to Britain for identification, it was confirmed as a smuggled cultural relic, and the relevant departments immediately pursued it in various ways.

　　In May of the same year, more than 3,000 returned cultural relics were shipped back to Beijing. In August, a suspect in the case reached a settlement with National Cultural Heritage Administration and returned seven cultural relics. Another cultural relic buyer refused to negotiate, so the cultural relics involved have been detained by the British police. In this way, until 2020, because the buyer’s whereabouts were unknown, and the detention time exceeded the prosecution period, this batch of cultural relics involved was defined as ownerless, and finally returned to China in October of that year, with a total of 68 pieces, more than half of which were secondary and tertiary cultural relics.

　　From the initial understanding of the situation to the final recovery, it took 25 years. The difficulty of transnational recourse of cultural relics can be seen.

　　Although persistence may be futile, giving up is doomed to nothing. This arduous task is worthy of unremitting efforts. As Dan Jixiang, former director of the Palace Museum in Beijing, said, "Cultural relics are most dignified only when they are displayed in their original places. If you are lost overseas like a ghost, you have no dignity. Don’t expect outsiders to really give you dignity, because these cultural relics are the spoils they have snatched back. "