Before signing the contract, Mo Mo’s sister A Leng’s ultra-luxury anchor lineup gathered in Betta.

On June 24th, a Weibo by A Leng, the former anchor of Mo Mo, caused quite a stir in the live broadcast field. After a two-month hiatus, A Leng announced his return to his fans and will join DouYu.

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heavely sound+Versatile and sweet girl with huge fans

As one of the most popular anchors of Momo, A Leng earned an annual income of 16 million yuan in 2016, and even created a miracle in the live broadcast industry that was rewarded with 30 million yuan in eight months. She is comparable to a first-line star and is a well-deserved sister of Momo. After graduating from a famous university, she also went to teach at the Confucius Institute in the United States in 2014. Not only did she get excellent grades, but A Leng also had an unusual talent in playing musical instruments. Both erhu and guitar won prizes in the competition.

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A Leng looks sweet and has a voice that surprises people. In the colorful metropolis, she did not choose to go with the flow, refused to rely on her face value, and attracted a large number of diehard fans with her hard work and sincere singing. In the live broadcast world, A Leng is known as "online celebrity Clean Stream" and "talented female anchor". Compared with other female anchors in online celebrity, A Leng’s route is obviously different from theirs, with outstanding temperament, elegant clothes, cordial communication with fans, and singing one song after another. Just like this, A Leng’s live broadcast received a flood of praise, and more and more people began to pay attention to it.

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High-quality platform holds hands with popular anchor DouYu and adds the top singer.

It is understood that A Leng’s first test of water in Betta attracted people to watch. On the day of registration, there were even more local tyrants who brushed gifts with black screens, which once made A Leng advance to the fourth place in the Betta anchor’s earnings weekly list before broadcasting. Interestingly, the area where A Leng lives in Betta is actually the League of Legends game area. A Leng’s strong joining will pose no small threat to Ti mo Feng, a betta sister in the League of Legends area, and Chen Yifa, a sweet singer.

It is understood that Ti mo Feng and Chen Yifa have 3.6 million and 2.3 million fans in Weibo, respectively, but there is still a certain distance between Alang’s 120,000 Weibo fans and the two major anchors. From this set of data, we can easily see that betta fish plays an important role in it, and the platform with wider coverage and stronger influence will greatly enhance the popularity of the anchor. I believe that the growth rate of the number of fans in Weibo will also become one of the concerns after Alang enters Betta.

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The anchor camp shuffled and reorganizedBetting platform becomes the biggest winner

With the rapid development of the live broadcast industry, the participation of the whole people has become an indisputable fact. Under the hot situation of live broadcast, serious homogenization is rampant. If we want to fight our way out in the homogeneous industry, we must develop the platform competitiveness in an all-round way from multiple dimensions. For the live broadcast platform, it has become the core competitiveness to build a live broadcast platform by leading users and content anchors. The strong joining of Alun this time, its own strong flow will definitely bring a new round of "bombing" to Betta.

Ah Leng’s joining may not come as a surprise to the water lovers of fighting fish. Before Ah Leng, there was a girl named "Natto", a secondary oxygen girl, who was called bilibili’s first sister, who settled in fighting fish. With the birth of online celebrity’s economy, the competition of platforms for anchors is becoming increasingly fierce, but more and more anchors pay more attention to the platform quality and development prospects. Known by the industry as "the Whampoa Military Academy in the anchor field", after a group of anchors, such as Fu, Ti mo Feng and Yifa Chen, have grown into first-line online celebrity, the addition of A Leng has also started a new round of reshuffle and reorganization of the anchor camp in the industry, and Betta has gradually become the biggest winner in the live broadcast field with its strong anchor lineup and high-quality content. Today, with the rapid development of live broadcast platforms, more and more anchors will choose platforms with better user base and broader development prospects. It is not surprising that fighting fish will have more fresh blood injected.

It is reported that A Leng will start broadcasting in Betta at 21:00 on the evening of 27th, and we will wait and see what surprises she will bring us.

Reading: Tik Tok’s hottest online celebrity inventory to see if you like Tik Tok’s hottest online celebrity inventory to see if you like it.

  There are many online celebrities in Tik Tok, and many friends want to know who are the hottest online celebrity in Tik Tok. The following PConline Xiaobian brings you the inventory of the hottest online celebrity in Tik Tok. Come and have a look!

  Tik Tok’s hottest online celebrity inventory

  1. Degula K.

  Her real name is Dai Jiali, a young lady born in 1996. She should be from the northeast. Judging from her usual dress and daily life, her family conditions should be good. At present, when it comes to the hottest people in Tik Tok, one of them must be Degula K. Even if you don’t know the name, I believe you must have seen her hip-hop dance. At present, it has won tens of millions of praises and played more than 100 million times. It can be said that it is very popular in Tik Tok!

  2. Lige o2o

  The girl’s version of "singing in a different way" was sung by "Lige o3o", and many people took her song to make BGM, which was very popular. Then I also sent a video like this, and now it has millions of likes.

  3. Fei Qiming

  At the beginning, it was broadcast live on Yingke, and there was a wave of fans at that time. Later, it moved to Tik Tok to rely on a "If your ex-boyfriend and your current boyfriend fell into the water at the same time, would you like me to be your boyfriend?" "The frequency of visual annoyance quickly became popular. He is now developing from online celebrity to a star and has received a TV series. Do you expect it?

  4: Liu Erdou

  A talking cat often "sings" and "talks". Watching its video is like watching an interesting film. It is almost perfect. Because it is the image of a cat, it also attracts the attention of many cat lovers.

  5. Little brother selling Turkish ice cream

  The flexible technique makes you puzzled, and it is difficult to eat an ice cream. Some netizens teased: I took his ice cream for 10 minutes and he took my money for half an hour. Some netizens ridiculed: I open a knife seller next to this store, and the business is definitely good!

  6. Ren Qing ‘an

  An old man detonated Tik Tok. He was Ren Qing ‘an, a handsome old man. Originally, vibrato video was one of the popular short video softwares, but the appearance of Ren Qing ‘an made fans crazy. Many fans would pay attention to who Ren Qing ‘an had paid attention to, and they were happy and showed special unity.

  7. Tik Tok is gentle

  On Tik Tok, there is a young lady named Wen Wan, who has both talents and looks. She made a video that reminds her that she is not spicy. It is used as dynamic wallpaper by many people. 17-year-old Wen Wan looks quite mature, temperamental and charming, and she feels beautiful and unreal from the video.

@ "After 00": Remember these points to enrich your college life!

   With the coming of the school season, the first batch of "post-00" freshmen began to enter the university and officially started their college life. How to plan their college life? Remember that these points will enrich your college life.

   Do you know the time of these textual research?

   College English Band 4 and Band 6

   CET-4 and CET-6 are held twice a year in June and December. The perfect score of CET-4 and CET-6 is 710, and the score of 425 or above is passed.

   Computer rank examination

   The national computer grade examination is divided into four levels, and general majors are required to pass the first level examination, master the basic knowledge of computers and use common office software. Some units will also require to pass the computer level 2 exam when recruiting. Generally speaking, the examination of computer level 3 and 4 is only required for students majoring in computer science. The computer grade examination takes the form of computer test, with a perfect score of 100 and a score of 60 being qualified, among which the first and second grade examinations are held in December every year.

   Putonghua proficiency test

   The level of Putonghua is divided into three levels and six levels, that is, one, two and three levels, and each level is divided into two grades: A and B; The first grade is the highest, and the third grade is the lowest. The examination time of Putonghua test varies from place to place, and the registration time and examination time announced in that year shall prevail.

   There are many types of certificates that can be obtained during college. You can choose according to your own professional requirements and career development direction, and you can also choose according to your own hobbies, such as teacher qualification certificate, psychological consultant certificate, human resources qualification certificate, and minority language examination.

   Life | Have you ever used these dormitory "artifacts"?

   Bedside shelf

   Students who like reading and studying in bed often find it troublesome to take things, but with the bedside shelf, mobile phones and books can be placed directly in the shelf, which is convenient and beautiful.

   Folding desk on bed

   The folding desk can not only adjust the angle at will to meet your sitting or leaning posture, but also be folded back to the bed directly after use.

   Shading bed curtain

   In university dormitories, roommates have different work and rest habits. Sometimes they want to sleep, but they still have the lights on. At this time, the shading bed curtain can meet your needs well. When the bed curtain is closed, you can have your own privacy.

   Non-slip mat

   If you live in the upper bunk, then you need this anti-skid pad. Climbing up and down every day, if you put anti-slip mats on the ladder, you will not only feel at ease when you get on and off the bed, but also don’t have to worry that your feet will be frozen in winter.

   Creative storage box

   Stationery, accessories, and various gadgets are placed directly on the table, which not only looks a little messy, but also tends to be forgotten. At this time, a creative storage box can help you, easily tidy up and have a neat desk.

   Student mini electric cooker

   There are too many people in the canteen? Is the takeaway unsanitary? Then why not do it yourself in the dormitory? The mini electric cooker can cook porridge to meet daily needs. When you are interested, you can also have a small hot pot in the dormitory, but you must pay attention to the wattage of the electric cooker not to exceed the dormitory limit.

   egg cooker

   It takes a few minutes to get up every morning to cook delicious boiled eggs, which are nutritious and hygienic, so you don’t have to rush to the cafeteria to grab breakfast every day! But pay attention to the fresh preservation of eggs in the bedroom.

   Do you know these rules of interpersonal communication?

   Improve initiative

   In a strange environment, we will have a certain sense of distance to strangers. In terms of personality, introverts don’t like dealing with people very much, but extroverts are different. He will take the initiative to deal with anyone and become a leader in interpersonal communication. In dealing with people, we should keep open-minded, which will help you make more friends.

   Consider the feelings of others

   In daily communication, if everything requires others to do according to their own ideas, regardless of other people’s opinions, others will certainly not like it. If you don’t care about other people’s thoughts and feelings and don’t give others face, then others will definitely not be willing to associate with you. Therefore, in the process of communication, we should grasp a degree and consider the feelings of others.

   Don’t force your temper on others.

   Everyone has a bad mood. When we have a temper, we should learn to control our temper, learn to control ourselves, learn to self-channel, and control our temper.

   Improve self-confidence

   Social phobia is a psychological disorder. Many people will have a kind of lonely bad mood because of their inner fear of socializing or self-distrust. In fact, people’s social skills are not innate, but need to be nurtured by the acquired environment and consciously cultivated. Therefore, we should improve our self-confidence and strive to overcome social fears.

   Upgrade | Freshmen Promotion Raiders

   Learn to "break up"

   Just entering the university, many students are easy to fall into ‘ Multi-line operation ’ I am busy every day, but I feel that my life is not full after I calm down. In the end, a person can only choose a life path, follow his heart and live the life he wants, in order to have a full life. In college, do ‘ Addition ’ It is not an endless increase, but it will be done eventually ‘ Subtraction ’ .

   Learn to turn knowledge into wisdom.

   The great difference between universities and high schools is that the evaluation system of universities is diversified. Outstanding contributions in sports, literature and art will be recognized. Many freshmen score well in the college entrance examination, but their goals are not clear. As soon as they enter the school, they will be particularly confused and don’t know where their long-term goals are. Freshmen can no longer stay at the knowledge level as before, but also keep learning to turn knowledge into wisdom and adjust themselves appropriately.

   foster a lofty ideal

   Nowadays, there is a phenomenon of "hollow disease" among college students, which means that some college students feel that life is meaningless, they are very confused about life, they don’t know what they want, they often feel tired, lonely and depressed, they feel that learning and life are meaningless, they have no hope for the future, and they are hollowed out physically and mentally. Rejecting "hollowness", students should learn to govern themselves, shoulder social responsibilities bravely, have lofty ideals, long-term planning and short-term goals, dare to dream, dare to pursue dreams and be diligent in interpreting dreams.

   Accept imperfection

   Some people say that "the post-00 generation" is a "strawberry youth holding a mobile phone", so you can’t press it or touch it, so you should take care of it. There are two main stages for college students, namely, acceptance and establishment. First of all, learn to accept, accept imperfections, accept differences, and accept constant changes. Only by accepting and acknowledging others’ differences can our differences be accepted. This is a process of growth.

   (Comprehensive China Network, People’s Network, China Youth Daily)

[Brics Story Charm Xiamen] The "living fossil" of music culture glows with a new "sound" machine.

  Cctv news(Reporter Wang Xiaoying) Nanyin, also known as "Xianguan", is one of the oldest existing kinds of music in China. It came from the Central Plains to southern Fujian, and has preserved the traditional and ancient folk singing methods before the Tang Dynasty, singing classics in Minnan, and is called the "living fossil" of music culture.

  Founded in 1954, Xiamen South Orchestra is one of the only two professional performing groups of Nanyin in China. In recent years, Nanyin has made great efforts to innovate and cultivate talents, and a group of post-90 s and even post-95 s students have participated, which has given Nanyin a new "voice" machine.

Nanyin oratorio "Jin Shi Yin"

Nanyin oratorio "Jin Shi Yin"

  Compilation of reference books and promotion of Nanyin’s first computer-generated scale edition published at the end of the year.

The score of Nanyin Gongchi Score, which was independently developed by the South Orchestra, was played by computer scoring software.

The score of Nanyin Gongchi Score, which was independently developed by the South Orchestra, was played by computer scoring software.

  Xiamen South Orchestra is located in the west gate of Sun Yat-sen Park, a historic building with southern Fujian classical garden style — — — In "Nanyin Pavilion", its predecessor was Xiamen Jinfengnan Orchestra.

  Mr. Ji Jingmu, the first head of the Southern Orchestra, was highly accomplished and was praised as a "great master" and a "master of southern music" by the southern music circles at home and abroad. During his lifetime, he compiled more than 500 pieces of traditional southern music and created many new pieces, among which the instrumental music "Fishing Songs in the Bohai Sea" jointly created by colleagues in the music industry was praised as the fourteenth set of southern music.

  Thanks to the guidance of Ji Jingmu, Bai Hou, Ren Qingshui, Bai Lihua, Lin Yuyan and other famous teachers, Nanle Troupe not only abides by the previous law, but also dares to innovate, forming a unique artistic style. In terms of instrumental performance, Xiamen South Orchestra pays attention to the tacit cooperation between musicians, especially the skill of playing the flute string in the cave, which is highly respected in the southern music circle; In singing, it pays attention to "emphasizing rhyme over lightness" and "clear pronunciation and mellow voice", which has been praised by southern music circles at home and abroad for decades.

  In recent years, the Southern Orchestra has adhered to the road of attaching equal importance to inheritance and innovation. On the one hand, it has continuously excavated and sorted out traditional tracks, on the other hand, it has actively created Nanyin masterpieces and actively participated in various national art competitions, winning awards frequently.

  In 2010, Nanyin’s Gathering in Baodao won the program award of "Peony Award, the highest award of China Quyi", becoming the only play in Fujian Province and one of the five in China that won this honor.

  Yang Xueli, head of Xiamen Nanyin Orchestra, introduced that since 2015, Nanyin Orchestra has started the data rescue and protection plan, and edited and published the Selected Works of Nanyin Ancient Music by using the self-developed Nanyin Gongchi notation computer scoring software. This selection is the first in Xiamen Nanyin community and the first Nanyin score in Xiamen, which has become an indispensable reference book for Nanyin lovers, providing a more detailed Nanyin reference book for Nanyin practitioners and enthusiasts, and standardizing the singing scores of Xiamen schools. At present, they are editing and proofreading Xiamen’s first computer-generated version of the Complete Works of Nanyin Finger Spectrum, which is expected to be published by the end of this year.

  After 90, students joined the new "sound" machine that glowed with Nanyin.

Xu Dani on the stage

Xu Dani on the stage

  Born in 1996, Xu Dani was influenced by her aunt who sang Nanyin. She entered Xiamen Art School at the age of 15 in 2011 and began to try to learn Nanyin.

  "Although Nanyin is sung in Minnan, she can speak Minnan and may not be able to sing Nanyin." Xu Dani said that it was difficult to learn at first, and the pronunciation and articulation were very demanding, especially it was difficult to adapt to the slow rhythm of Nanyin.

  Yang Xueli introduced that Nanyin really pays attention to articulation, and its tunes are euphemistic, simple and elegant.

  Many gestures and movements of Nanyin are delicate and exquisite. The longer the contact, the more beautiful it feels, and the slow performance rhythm of Nanyin as a whole is easy to calm people down. After studying, Xu Dani fell in love with Nanyin. In 2014, she began to perform on stage.

  In order to cultivate talents, Nanle Orchestra and Xiamen Art School jointly run a school, and sent old masters and top teachers to participate in Nanyin professional teaching. There were 17 students studying with Xu Dani, and these post-90 s students also injected new vitality into Nanle Orchestra.

  "In the past, the performance form of Nanyin was relatively simple, such as four stations and one singing." Xu Dani said that their new students, on the basis of the original, asked the master to innovate. At present, many popular elements have been added to the repertoire, such as accompaniment chorus, percussion and other Chinese and Western instruments.

  Although she excels in some tracks, Xu Dani still feels that compared with the old masters, she has only learned a little, especially the most difficult part of Nanyin’s singing.

  Yang Xueli told reporters that the new batch of post-90s or even post-90s students is actually very surprising. They have excellent skills and stick to the tradition. Many of them have made their mark in national, provincial and municipal events and made great achievements.

  Go out of "Nanyin Pavilion" and fly overseas.

Nanyin's performance "Gathering in Treasure Island" won the program award of the sixth China Quyi "Peony Award".

Nanyin’s performance "Gathering in Treasure Island" won the program award of the sixth China Quyi "Peony Award".

  In order to let more people know about Nanyin, the Southern Orchestra took the initiative to perform in the campus and community, and will perform free of charge at Nanyin Pavilion on Sunday for the public to watch.

  Yang Xueli introduced that the Southern Orchestra regularly organizes Nanyin training classes and Nanyin summer camps jointly with Nanyin Society and primary and secondary schools in Xiamen, or sends outstanding Nanyin performers into schools and communities to give lectures, and holds a session of Xiamen Nanyin Singing Competition every year, which has been held for 19 times so far, cultivating a group of new people, creating and producing a number of new works, and reviving Nanyin.

  Nanyin is widely spread in Hongkong, Macau and Southeast Asian countries where Minnan people live, especially in Taiwan Province. Because of this, Nanyin is endowed with a special historical mission and will play an irreplaceable role in promoting cross-strait artistic exchanges, enhancing cross-strait cultural identity and maintaining cross-strait emotional ties.

  On behalf of Xiamen City, Xiamen South Orchestra went to Taiwan to participate in the "Fujian Cultural Treasure Island Campus Tour — — Nanyin enters the campus "activity, and enters 11 colleges and universities in Taiwan Province to promote performances.

  In recent years, the Southern Orchestra has been invited to visit the Philippines, Singapore, Japan, France, New Zealand, the Czech Republic, Hong Kong, Macao and Taiwan and other countries and regions, actively carrying out foreign art exchange performances, and promoting China’s excellent traditional culture to the world through the international stage, so that people can further understand the value and charm of Nanyin, a world heritage.

There are 95,000 soft articles in the "Little Red Book" "APP, which is flooded with tobacco advertisements on the Internet.

  Although the state explicitly prohibits it, there are still a large number of tobacco advertisements on the Internet and they are more hidden. Yesterday, Beijing CDC released the monitoring results of Internet impact data in China in 2018. The Internet platform with many young users and relatively lack of supervision has become the hardest hit area of tobacco marketing. In addition, in some lifestyle sharing apps with the slogan of "finding a better life", there are also a lot of tobacco marketing information for women. According to a survey conducted by Beijing Youth Daily reporter, there are more than 90,000 pieces of marketing information related to "cigarettes" only on the "Little Red Book" APP, and most of these information are developed in the form of "evaluation" and "planting grass", which has attracted a lot of readers’ attention.

  issue

  Nearly 15% of the Internet tobacco advertisements are flooding, playing a "feeling card"

  According to the "Monitoring Report on Internet Tobacco Marketing Data in 2018" issued by the Municipal Center for Disease Control and Prevention, from January to June 2018, a total of 51,892 pieces of information related to tobacco advertisements and promotions, 7,289 pieces of tobacco news and 47,304 pieces of discussion by smokers were captured. Among the information related to tobacco advertising and promotion, tobacco agents have the most sales information, accounting for 39,507, accounting for 76.13%; 1959 pieces of tobacco purchasing sales information, accounting for 3.78%; 1977 tobacco advertising messages, accounting for 3.81%; There are 265 pieces of tobacco sponsorship information, accounting for 0.51% of the total.

  Zeng Xiaoyu, deputy director of Beijing CDC, said that at present, men are still the main consumers of cigarettes in China, but on the Internet platform, women and teenagers are becoming the main targets of tobacco marketing information. The monitoring found that there are a lot of tobacco marketing information (2051 articles) on some shopping guide sharing platforms mainly for women, and on these life sharing platforms, female users account for about 70%. Besides "smoking" and "smoking", "exploding beads", "fine branches" and "loving happiness" have also become the most popular keywords for women to discuss.

  At the same time, the Internet platform with many young users and relatively lack of supervision has also become the hardest hit area of tobacco marketing. Among the 14 monitored online platforms, the most information about tobacco advertisements and promotions was captured from Weibo, accounting for 42,834 pieces, accounting for 82.54%. On March 15th, 2019, Sina Weibo Data Center released the latest "2018 Weibo User Development Report", which showed that young users aged 18-30 accounted for 75% of users of Weibo platform. It can be seen that women and teenagers are becoming the main targets of tobacco marketing information.

  The Interim Measures for the Administration of Internet Advertising clearly stipulates that it is forbidden to use the Internet to publish tobacco advertisements. However, with the rapid development of Internet industry and the change of Internet communication mode, tobacco online marketing still exists in large numbers. It is worth mentioning that, compared with traditional advertising forms, tobacco marketing information on the Internet platform is more embedded in a soft way, which is more concealed.

  The reporter of Beiqing Daily noticed that a large number of soft information and pseudo-scientific information related to tobacco advertisements and promotions were found in this monitoring. Among them, 7766 pieces of sentimental soft text information were captured, accounting for 14.97%. These sentimental soft articles spread tobacco information, beautify smoking behavior and enhance public recognition of tobacco brands by exaggerating the relationship between tobacco and love, friendship and affection.

  At the same time, this monitoring also captured 418 pieces of tobacco-related pseudo-scientific information, spreading pseudo-scientific information contrary to science, so as to strengthen brand awareness and attract more potential customers. These hidden advertising messages will bring difficulties and challenges to the supervision work of relevant departments.

  survey

  The "planting grass" tobacco-related soft text on APP attracts a large number of female users’ attention.

  According to a survey conducted by the reporter of Beiqing Daily, there are many tobacco marketing articles in some apps that are mainly female users and were originally used for "lifestyle sharing" and "planting grass", which achieve the purpose of "advertising" through soft communication and mainly promote "cigarettes suitable for women".

  On an APP called "Little Red Book", the reporter entered the word "smoke" to search, and the page suggested that there were 95,000 "notes". The second keyword was "Ms" and the third was "female smoke". The topic recommended on this page is "E-cigarette". After clicking in, there are 2,656 notes in the topic of "E-cigarette", with a total of 4.916 million views. Search for "ladies’ cigarettes" and you can see 6848 notes. Just open one of them, and you will see that these articles are all tobacco information displayed in the form of "evaluation" and "experience report". And this kind of "planting grass" that doesn’t look like an advertisement has attracted the attention of many readers.

  For example, there is an article titled "Hard-core Young Electronic Cigarette, Rejecting Secondhand Smoke" on the home page. I thought it was to discourage smoking, but after opening it, I introduced an electronic cigarette product. Another article is entitled "Girl’s Heart | I’ve been thinking for a long time whether to buy XXX or not, so I’ll share my evaluation with you". At the beginning of the article, I wrote: "Smoking is harmful to health", and then I introduced a cigarette in more than 1,000 words, which won 4,168 likes and 698 comments, and 4,837 users collected this article. The first comment reads: "A non-smoker has carefully read every word!"

  "This soft implant is hidden, not in the traditional sense ‘ Advertising ’ But in fact, it is still for the purpose of advertising. Many publishers are behind tobacco marketing agencies. " A staff member who has been engaged in tobacco control public welfare for a long time told the reporter of Beiqing Daily, "And these lifestyles share APP, and the main target is women, and women have become the main target of tobacco online marketing."

  The reporter of Beiqing Daily learned that in 2016, China issued the Interim Measures for the Administration of Internet Advertising, which prohibited the use of the Internet to publish tobacco advertisements. Previously, Article 13 of the WHO Framework Convention on Tobacco Control stated that tobacco advertising, promotion and sponsorship were completely prohibited. The newly revised Advertising Law of People’s Republic of China (PRC) in 2015 also clearly stipulates that "it is forbidden to publish tobacco advertisements in mass media or public places, public transport and outdoors; It is forbidden to send any form of tobacco advertisements to minors. "

  respond

  Continue to monitor tobacco marketing information and deal with suspected offenders.

  The reporter of Beiqing Daily learned that this Internet tobacco marketing data monitoring was jointly carried out by the Beijing Center for Disease Control and Prevention and the Social Media Research Center of Peking University New Media Research Institute. The monitoring adopts the technology of automatic keyword recognition by web crawler, and conducts a preliminary investigation and research on the advertising and promotion release status of some tobacco enterprises on the Internet in China. The monitoring time is from January 1 to June 30, 2018, mainly from four aspects: the number of tobacco advertising and promotion information released, the characteristics and new trends of tobacco advertising and promotion information on various network platforms, the case analysis of typical online tobacco advertising and services, and the characteristics of tobacco information publishers. After three rounds of argumentation by tobacco control industry experts, legal experts, market supervision experts and network management experts, the information is classified, judged and prevention and control measures are sorted out, with a view to providing help for tobacco marketing information supervision on the Internet platform in China.

  The Beijing Center for Disease Control and Prevention said that the next step will be to conduct in-depth research from the following three aspects to provide a basis for purifying China’s Internet tobacco control environment: First, continue to monitor the Internet tobacco marketing situation, dig deep into monitoring data, collect typical cases, and publish monitoring results regularly; Second, strengthen the cooperation of relevant government departments, screen typical cases, and submit cases suspected of violating the Advertising Law to relevant departments for handling; The third is to organize experts to sort out and refute pseudo-scientific information, make full use of the Internet to strengthen tobacco control education and legal education for the public, mobilize social supervision forces, and purify the Internet environment.

  Text/Beijing Youth Daily reporter Zhang Xiaomei

The Central Radio and Television General Station and Tik Tok Group started the strategic cooperation of live broadcast of the 2022 FIFA World Cup Qatar 2022 Games.

  On June 21st, China Central Radio and Television Station and Tik Tok Group jointly held a cloud release event, announcing that Tik Tok Group will become the right-holding broadcaster in FIFA World Cup Qatar 2022 in 2022 and the strategic partner of CCTV’s live broadcast. Peng Jianming, member of the editorial meeting of the Central Radio and Television General Station and general manager of the General Manager’s Office, and Zhang Nan, CEO of Tik Tok Group, delivered speeches online and jointly launched the cooperation between the two parties.

  Peng Jianming said in his speech that football is known as "the world’s first sport" and the World Cup is the top feast of this first sport, attracting the largest audience. CCTV has the exclusive TV and new media copyright and sub-licensing rights of FIFA World Cup Qatar 2022 in Chinese mainland in 2022. In order to ensure the broadcast quality and picture effect of this World Cup, CCTV will give full play to its strong ability and advantages in producing sports events, not only will it set up a special World Cup program production and broadcasting area in the International Broadcasting Center in front of Doha, A location studio will be built in Wachoff Square, which embodies rich regional characteristics, and the research and application achievements of new technologies such as 5G, 4K/8K, AI and big data will be fully utilized to realize the best viewing experience of the World Cup. Headquarters and Tik Tok Group have strong complementary advantages in copyright cooperation and new media communication. On the basis of good cooperation in the past, FIFA World Cup Qatar 2022 in 2022 has created a new opportunity for cooperation between us, enabling us to join hands to jointly create and explore new cooperation modes and technical means, and jointly achieve better new media communication effects and greater social benefits. I believe that through the establishment of ties and close cooperation, we will be able to stimulate more innovations and breakthroughs in the coverage of the World Cup and fully release the infinite charm of this top-level event!

  Zhang Nan said in his speech that Tik Tok has become a favorite product for many sports fans. Whether it is the live broadcast of sports events, the re-creation of sports videos, or the knowledge sharing of fitness experts, the sports ecology in Tik Tok is getting richer and richer. For the upcoming World Cup, Tik Tok, like everyone else, is full of expectations, and will work closely with the reception desk to enrich everyone’s live broadcast experience by creating more interactive forms that are loved and creative, and present a wonderful and unforgettable World Cup feast for everyone.

  Cao Yi, director of the Sports Youth Program Center of the Headquarters, Huang Ruigang, chairman and general manager of Zhongguang Film and Television Satellite Co., Ltd., Daniel lee, deputy director of the Sports Youth Program Center of the Headquarters, Yu Qin, deputy convener of the Audiovisual New Media Center of the Headquarters, Tashi Dhondup, Yu Xiaoqing and Xu Lijun, vice president of Tik Tok Group, Lang Fengwei, general manager of media cooperation of Tik Tok Group, Xu Yilong, general manager of Tik Tok Group Information Center, Shi Qiong, head of sports business of Tik Tok Group, and Ye Jueming Online.

Countdown to 2023 Chengdu Auto Show: Nearly 1,600 vehicles from 129 brands participated in the exhibition and set up a new energy "special hall".

        Our reporter Gong Mengze

        On August 15th, the press conference of the 26th Chengdu International Automobile Exhibition was held in Beijing. At the press conference, Liu Guoliang, managing director of Hannover Milan Exhibition (Shanghai) Co., Ltd., said that this year’s Chengdu International Auto Show will be held in West China International Expo City on August 25th. By then, 129 automobile brands, including German, American, legal, Japanese, Korean, joint venture and independent, and nearly 1,600 world premiere, debut and hot-selling explosive models will gather in Chengdu.

        According to Wu Wenzhen, deputy general manager of Hannover Milan Exhibition (Shanghai) Co., Ltd., this year’s Chengdu International Auto Show will be held for 10 days with the theme of "Enjoying Rongcheng with Wisdom and Seeing the Future". Among them, August 25th is Media Day, and August 26th & mdash; The 27th is Professional Audience Day, and August 28th-September 3rd is General Audience Day. This auto show is jointly sponsored by Chengdu Municipal People’s Government and China Council for the Promotion of International Trade Automobile Industry Branch, and jointly undertaken by Chengdu Expo Bureau, Chengdu Economic and Technological Development Zone Management Committee, Chengdu Century City Exhibition Group Co., Ltd., Hannover Milan Exhibition (Shanghai) Co., Ltd. and Sichuan Provincial Committee of China Council for the Promotion of International Trade.

        As the "wind vane" of the central and western auto markets, Chengdu International Auto Show will bring a "profit-making" combination boxing to all auto brand manufacturers and dealers this year, so as to speed up recovery and boost consumption and stimulate market vitality. In order to create a good car buying atmosphere at the exhibition, promote on-site sales and release consumption kinetic energy, brand manufacturers participating in this year’s Chengdu International Auto Show will bring exclusive car buying discounts at the auto show; On this basis, major dealers will also carry out activities such as cash deduction, purchase tax reduction and exemption, high-value oil cards, free mileage, and worry-free maintenance and warranty to help upgrade consumption.

        In the face of increasingly fierce competition, the popularity of new energy vehicles remains high. According to the data of China Association of Automobile Manufacturers, as of July this year, the cumulative production of new energy vehicles in China has exceeded 20 million. As one of the protagonists of this year’s Chengdu International Auto Show, Hall 10 and Hall 11, where new energy brands are concentrated, will become "special pavilions" for new energy, and new energy vehicle enterprises headed by new forces of building cars will start a competition between technology and strength. Ideality, Weilai, Tucki, Zero Run, Lantu, Gaohe, Extreme Krypton, Zhiji, Aouita, Euler, Extreme Fox, Nezha, AITO, Ai ‘an, Deep Blue, Haobo, Yuanhang and other brands will bring their heavy models to this auto show.

        According to incomplete statistics, at this year’s Chengdu International Auto Show, Zhiji’s brand-new pure electric medium and large SUV and LS6 equipped with 800V fast charging system will usher in the first launch; The polar fox will build the first "parent-child paradise" with the theme of car brand scene, and the koala of smart parent-child car will start pre-sale; Yuanhang Y6 and Yuanhang H8 were officially listed; The whole system comes standard with the second-generation NT intelligent wing door and the high-speed HiPhiY with full-speed active rear wheel steering, which is unveiled as an open-top spacecraft. Extreme Krypton and Song Art Museum jointly build the "Extreme Krypton Art Museum", and the whole product lineup includes extreme Krypton 001-009 and the brand-new X model.

        At the same time, luxury brands such as BMW, Mercedes-Benz, Audi, Lexus, Lincoln, Jaguar Land Rover, Cadillac, Volvo, Janice and finidi will also gather at this year’s Chengdu International Auto Show. Among them, the JYNISES G90 will be listed during the Chengdu International Auto Show; Mercedes-Benz will launch a fierce offensive with the product matrix of "two lines of oil and electricity" to maintain its competitiveness in the high-end luxury market; Jidu Automobile will display automobile robots equipped with high-order intelligent assisted driving in urban scenes; As a luxury electric off-road brand launched by Dongfeng Group, the warrior who participated in the exhibition for the first time will "kick the pavilion" with a powerful and domineering style and a strong mecha style.

        "Made in China" car companies at home — — China FAW, Dongfeng Motor, Changan Automobile, SAIC, Guangzhou Automobile Group, Chery Automobile, Geely Group, Great Wall Motor, BYD, Universiade Automobile, etc. will also show their muscles. The new BJ40 of BAIC will be pre-sold at the auto show; Chery Group will bring its four brands of Chery, Xingtu, Jietu and iCAR to the stage.

        In terms of joint venture car companies, Volkswagen, Peugeot, Citroen, Buick, Chevrolet, Ford, Toyota, Honda, Nissan, Mazda, Jiangling, Hyundai, Kia and other brands are constantly increasing the China market behind the fiercely competitive market, and actively speeding up the pace of "electric shock" in addition to traditional oil cars to boost the competitiveness of the track.

(Editor Zhang Mingfu)

The CCTV Music Channel "Global Chinese Music List" of the Central Radio and Television General Station was newly upgraded and grandly launched.

  On May 30th, the "Global Chinese Music List" pressed the "Restart button" to start the all-media live broadcast mode through live TV broadcast, new media cloud release, cloud audience, cloud connection and cloud interaction. "Global Chinese Music List" is an original music list-playing live program created by CCTV Music Channel of the Central Radio and Television General Station. Since its launch in 2014, thousands of new works by newcomers have been released, which is very popular among fans.

  The "Global Chinese Music List" is based on all-media thinking, insisting on live singing and pursuing higher audio-visual quality. Every Saturday night, a beautiful music feast is presented to the broad audience.

  On May 30th, the launch of "The List of Global Chinese Music" will be conducted through the interactive live broadcast mode of large and small screens. At 14 o’clock, the new media live broadcast will be started at the CCTV client, the CCTV multi-terminal, the cloud listening client and the CCTV music client, and the mental journey in the past six years will be comprehensively reviewed.

  At 19:30, CCTV Variety Channel CCTV-3 and CCTV Music Channel CCTV-15 broadcast live simultaneously. Ren Luyu, john young, Lei Zhang, Zhang Yu, Wang Cong and Long Yang formed a super host lineup, and Jam Hsiao, JJ Lin, Laure Shang and Li Yugang were honored.

  Excellent singers and groups such as Dong Baoshi, Lu Hu, Jason, Fiction, and those who fought in the south and fought in the north sang with their hearts. Jam Hsiao and JJ Lin exclusively launched Hello》MV on the stage of the list through the "cloud release" mode.

  Live broadcast time and platform

  May 30th, 14:00-21:00

  "Global Chinese Music List" was launched in glory.

  7 hours live broadcast of new media

  Live broadcast platform:

  May 30th at 19:20.

  "Global Chinese Music List"

  The second live mobile broadcast

  Live broadcast platform:

  May 30th at 19:30.

  Live TV broadcast of "Global Chinese Music List"

  Live broadcast platform:

Detailed accounts are exposed! This new film with a total cost of 220 million yuan, Xú Zhēng took 87 million yuan alone.

Every reporter Bi Yuanyuan Wen Menghua every editor Zheng Zhi    

Image source: vision china

The pay of stars has always been the focus of people’s attention.

In the past, star pay was not transparent, and people could only guess by the "pay list" circulating on the Internet. Now, with the announcement of Joy Media, Xú Zhēng’s income in the film has been "hammered".

Huanxi Media announced that its subsidiary Huanxi Premiere had reached a film production agreement with Beijing Zhenledao, which is controlled by Xú Zhēng and his wife. The film production cost totaled 217 million yuan. Among them, the director’s fee, producer’s fee, screenwriter’s fee and actor’s fee earned by Xú Zhēng alone amounted to 87 million yuan, accounting for 40% of the total film cost.

It is understood that Lost in Russia is the third work of the "Embarrassing Series" directed by Xú Zhēng, and the Spring Festival in 2020 has been booked in advance. After Dying to Survive’s great success, Joy Media and Xú Zhēng obviously expected a lot from this film.

In addition to the four positions of director, producer, screenwriter and actor, Xú Zhēng’s personal company will also charge film production fees. In addition, another major identity of Xú Zhēng is the shareholder and signing director of Joy Media, and he will also get a share of the profits after the film is released.

Off-screen, Xú Zhēng’s "Business Classics" is also well read. No matter what the final box office of this film is, Xu Zheng, who earned a lot of money, will be the biggest winner.

According to an announcement made by Joy Media on the evening of February 26th, Joy Media’s wholly-owned subsidiary Joy Premiere signed a film production agreement with Beijing Zhenle Road, and Xú Zhēng is qualified to be a director, producer, screenwriter and starring.

Huanxi Media will pay Xú Zhēng’s company Zhenledao 30 million yuan for production, Xú Zhēng 27 million yuan for directing, 10 million yuan for producer, 10 million yuan for screenwriter and 40 million yuan for actor, totaling 117 million yuan. In addition, Joy Media will give another 100 million yuan to Xú Zhēng for third-party payment. The above fees are all tax-included.


To put it simply, of the total cost of this film of 217 million yuan, Xú Zhēng’s remuneration accounts for 18.4%, while Xú Zhēng’s personal income accounts for about 40%.

National business daily (micro-signal: nbdnews) reporter noted that in August 2018, the video website and a number of film and television production companies proposed that the total pay of actors and guests should not exceed 40% of the total production cost, and the pay of main actors should not exceed 70% of the total pay.

Taking this as a reference, every reporter has roughly calculated an account, which is calculated according to the total production cost of Lost in Russia, totaling 217 million yuan, that is, the total remuneration of actors cannot exceed 86.8 million yuan; The main actor’s salary can’t exceed 60.76 million. Xú Zhēng’s actor fee in the film is 40 million yuan, not more than 60.76 million yuan.

The above announcement pointed out that as the largest investor in Lost in Russia, Joy Premiere has the right to enjoy all the benefits of film copyright in the world, including the box office, the benefits from distribution and sale, and the exclusive rights of third-party new media, etc., and Joy Premiere can transfer the exclusive rights of new media to other third parties at its sole discretion.

It is worth mentioning that Qixinbao data shows that Xú Zhēng is the actual controller of Beijing True Music Road, and he and his wife Tao Hong own 51% and 25% of the rights and interests of True Music Road respectively. At the same time, Xú Zhēng is also a non-executive director of Joy Media and the only ultimate beneficial owner of Tairong Holdings, the company’s major shareholder (holding about 15.03% of the company’s issued share capital).

The media company with its own share in the stock market gave the film production contract to the cultural company with its own holding, which can be described as "the rich water does not flow outside the field". Therefore, Xú Zhēng personally locked in a considerable profit in advance before the film was released.

Generally speaking, Xú Zhēng will not only receive 87 million yuan before tax, but also receive 30 million yuan for the production of Beijing Zhenle Road, which is controlled by him and his wife. At the same time, Xú Zhēng, as a shareholder and signing director of Joy Media, will also get a share of the profits after the film is released.

Letting shareholders become directors is the core competitiveness of Joy Media, which is also called "director partner system" internally. It is reported that Huanxi Media, which was established less than four years ago, has owned shareholder directors such as Ning Hao, Wong Kar-wai, Xú Zhēng, Chen Kexin, Gu Changwei and Zhang Yibai, and has established close cooperation with well-known directors including Jia Zhangke, Wen Juan, Li Yang and Daming Chen.

This year’s Spring Festival film "Crazy Alien" directed by Ning Hao was produced by Joy Media, with a production cost of over 400 million yuan, and it was also guaranteed by Le Kaihua Film in Wang Baoqiang. On the evening of February 25th, Joy Media announced that the company had fully collected 700 million yuan of guaranteed income brought by Crazy Alien.

As an actor, Xú Zhēng was addicted to drama in 2018.

Stars attend the film "Crazy Alien" conference. Image source: vision china

According to public information, the films released in 2018, Players Behind the Scenes and Living Together in Time and Space, were both starred by Xú Zhēng and acted as a producer, and he also acted as an actor in The Island and Jianghu Children.

According to the data of the Cat’s Eye Professional Shadow List, as of 2019, in the total box office score of the male leading actor in China film history, Xú Zhēng ranked seventh with 13 films with a total box office score of 8.264 billion yuan. According to the data, up to now, Xú Zhēng has participated in more than 100 film and television works.

Over the years, Xú Zhēng has experienced various roles from a drama actor to a TV play, film actor, director, producer and boss. As a businessman, Xú Zhēng’s business map is getting bigger and bigger.

National business daily (micro-signal: nbdnews) reporter inquired about Qixinbao and found that Xú Zhēng is not only the legal representative of Shanghai Zhenledao Film and Television Culture Studio and Shanghai Xú Zhēng Film and Television Culture Studio, with a shareholding ratio of 100% respectively; At the same time, he is also a shareholder of Beijing Zhenledao Culture Communication Co., Ltd., Beijing Zhenledao Investment Management Co., Ltd., Jiaxing Zhenledao Investment Management Partnership, and a listed company, Joy Media.

In 2018, the movie "Behind the scenes player" produced by Zhenledao Culture finally earned 358 million yuan at the box office; In the same period, "Later Us" was a film invested by Joy Media, and the final box office of the film was 1.361 billion yuan. True music culture and happy media also appeared in the Dying to Survive producers who subsequently won the box office of 3.1 billion yuan; In the Spring Festival of 2019, the "Crazy Alien" produced by Joy Media has accumulated a box office of 2.179 billion yuan.

In addition, the low-cost film "Living Together in Time and Space" created by True Music Culture as the first producer earned 898 million yuan at the box office.

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