The annual output value of Sichuan tea has exceeded 100 billion yuan for three consecutive years.


Tea base in Panyao Village, seven buddha Township, Qingchuan County.


Overlooking the ten thousand mu tea garden in Meiling Village, Naxi District, Luzhou City.


Tea Garden in Jinping Town, pingshan county City, Yibin City.


Emeishan tea garden.


After the water-saving irrigation project of tea garden in Juexi Town, Xuzhou District, Yibin City was completed and put into use, the local tea production and output value showed an increasing trend.


Chashan Road Network, contention village, Huishan Town, wutongqiao district City, Leshan City.

At the end of the year, millions of acres of tea gardens in Sichuan are brewing a new season next spring.

On December 15th, the e-commerce live broadcast base of the national tea industry was officially unveiled in the Science Park of Chuancha Group, Jinqiuhu Town, Cuiping District, Yibin City. As one of the earliest spring teas listed in Sichuan, the pre-sale information of Yibin morning tea was released simultaneously on the whole network in 2024.

In 2023, Sichuan tea achieved gratifying results: the tea garden area in the province was stable at about 5.9 million mu, and the comprehensive output value was 120 billion yuan. This is the third consecutive year that the annual output value of Sichuan tea has exceeded 100 billion yuan, and it continues to maintain a high-spirited attitude of steady progress.

The construction of high-standard bases continues to advance, the intensive processing continues to break through, and the "Sichuan tea leaves Sichuan" runs out of the "acceleration" … In 2023, Sichuan tea handed over a high score answer sheet to help the rural areas revitalize in an all-round way.

The construction of high-standard bases continued to advance.

At the end of December, in Sanguan Village, Wuchang Town, Jiajiang County, Leshan City, the tea trees all over the mountains were green and green. Sanguan Village is the largest export tea filing base in Jiajiang County, and just finished picking this summer and autumn tea a few months ago. Promote standardized planting, machine-picked summer and autumn tea, and supply products to overseas markets. Sanguan Village was rated as "National Rural Characteristic Industry 100 million Village" by the Ministry of Agriculture and Rural Affairs a few years ago.

Behind the completion of the "100 million yuan village" is the unremitting efforts of Sanguan Village to standardize and scale up the tea base.

According to the insiders, Sichuan tea was once faced with the dilemma of large area but scattered planting, many tea farmers but few large-scale operations. It is a key step to realize modern operation and improve economic benefits to build a small-scale, scattered tea garden into a large-scale, standardized, green, improved variety, digital and mechanized high-standard tea base.

Nowadays, in Sanguan Village, pieces of standardized tea gardens can be seen everywhere, and large-scale tea gardens have been formed, which has promoted the development of tea industry in the county. Jiajiang tea industry base has been built on a larger scale, with a tea planting area of 300,000 mu, including 100,000 mu of export tea filing base. In 2022, Jiajiang County’s tea export volume and export volume ranked first in the province.

In Sichuan, such tea bases are multiplying.

Since the beginning of this year, Sichuan has focused on the provincial-level projects such as the superior characteristic industrial cluster of morning tea in southwest Sichuan, the industrial cluster of black tea in Gongfu, and the strong town of agricultural industry, strengthened cooperation with academicians and scientific research institutions such as Sichuan Agricultural University, Tea Research Institute of Chinese Academy of Agricultural Sciences, and Tea Research Institute of Sichuan Academy of Agricultural Sciences, strengthened Industry-University-Research’s collaborative research, popularized technologies such as machine mining, machine tillage and machine defense, and comprehensively applied the "two substitutes" green production and low-yield and low-efficiency tea garden transformation technologies. At the same time, implement integrated facilities of water and fertilizer in suitable areas, and vigorously promote the scale, standardization, greening, improved varieties, digitalization and mechanization of industrial bases.

A piece of high-standard tea garden is rapidly formed. The data shows that in 2023, the area of clonal tea gardens in the province reached 5,244,900 mu, an increase of 110,600 mu over the previous year; The area of low-yield and low-efficiency tea gardens in the province has reached 1.7 million mu, the area of mechanical tea gardens has reached 2.7637 million mu, and the area of green prevention and control has reached 4.615 million mu.

A batch of demonstration bases has accelerated. This year, tea bases in Rongxian County, Zigong City and Pingwu County, Mianyang City were selected into the list of high-quality development bases for agricultural international trade in the whole province, Shuang Fu Town, Emei Mountain City and Jiezi Town, Chongzhou City were selected as national agricultural industrial strong towns, Tuanba Town, Dazhu County, Caoba Town, Yucheng District, Ya ‘an City, Xintian Town, Yingjing County, Bazhong City, Yunding Town, wangcang county Mumen Town, Guangyuan City and Kuiduo Town, Jiulong County, Ganzi Prefecture were selected as provincial agricultural industrial strong towns.

The deep processing of tea has been continuously broken through.

Near the end of the year, a large number of agricultural industrial projects in Sichuan have been accelerated.

In Fenghuanghu Village, Dadukou Town, Naxi District, Luzhou City, the agricultural and sideline products processing park (tea processing factory) in Naxi District will speed up the decoration and equipment installation, and it is planned to be put into operation before the end of the year. After the park is put into operation, the annual processing capacity will reach 5,000 tons, which will effectively solve the problems of local tea planting, processing and sales, further enhance the tea processing capacity of Naxi Tea Modern Agricultural Park, extend the industrial chain, and cultivate and expand the scale of Naxi tea trading market.

As the "hometown of early morning tea in China", Naxi District is the earliest area where tea trees germinate at the same latitude in the world. In recent years, Naxi District regards the tea industry as one of the leading industries in the whole region, and based on the development idea of "early and organic", it cultivates refined Sichuan tea and builds a billion-dollar tea industry.

In view of the problems faced by Sichuan tea, such as low comprehensive utilization rate of tea deep processing and insufficient development of high-tech products and high value-added products, it is listed as an important matter for the high-quality development of Sichuan tea industry to improve the processing level of refined Sichuan tea. This year, Sichuan has further promoted the clean and standardized construction of tea enterprises, promoted the continuous, automatic, digital and intelligent transformation of production lines, improved the grading and product packaging capabilities, and improved the production efficiency and processing level of processing equipment. Around the construction of enterprise raw material base, guide the nearest standardized layout of processing workshops, transform and optimize processing equipment, and realize clean production.

The proportion of high-end famous tea continues to increase. This year, the province’s famous tea output reached 258,000 tons, the output value reached 35.49 billion yuan, the clean processing rate reached more than 75%, the mechanism rate reached 92%, and the facilities and equipment such as storage, preservation and cold chain logistics were more perfect. The output of characteristic craft teas such as yellow tea, white tea and purple tea continued to increase. This year, the output of yellow tea and purple tea in Guangyuan reached 70 tons and 1.2 tons respectively, with an output value of 1 billion yuan and 0.2 billion yuan.

The development of extended chain products continued to accelerate. This year, Guangyuan introduced the team of Liu Minru, a master of traditional Chinese medicine, to develop the value of brand tea, and Ya ‘an and west china hospital jointly studied the value of Tibetan tea, continuously extending the industrial chain and strengthening the value chain.

"Sichuan tea leaves Sichuan" runs out of "acceleration"

On November 15th, at the first China (Heilongjiang) International Green Food and National Soybean Industry Expo, the billboard printed with "Tianfu Longya Quality Sichuan Tea" was particularly conspicuous.

"This is Sichuan Tea’s’ Kanto’ after four years!" A comparison of the participation of Sichuan tea made Jiang Ningshan, deputy secretary of Sichuan Sichuan Sichuan Tea Brand Promotion Association, happy-four years ago, at the seventh Heilongjiang Green Food Industry Expo, there were only four tea enterprises in the province participating in the 200-square-meter exhibition area. In this activity, the 288-square-meter exhibition area occupied two-thirds of the product display, and the remaining space was crowded into 10 tea enterprises.

Not just an exhibition. This year, in Harbin Dafa International Tea City, as the first "stagnation point" of Sichuan tea in Northeast China, the Harbin Marketing Promotion Center of "Sichuan Tianfu Longya Quality Sichuan Tea" officially opened, which will exert its strength in the fields of Sichuan tea culture communication, Sichuan tea brand marketing, market development, regional investment promotion and joining, and form a complete three-dimensional service system. In addition, at the end of November, the promotion activity of Tianfu Longya Micangshan Tea in Urumqi was held in Urumqi Economic and Technological Development Zone (Toutunhe District), and the pace of Sichuan tea leaving Sichuan was more intensive.

The relevant person in charge of Sichuan Chuancha Brand Promotion Association introduced that this year Sichuan established an operating mechanism for the development, promotion, protection and utilization of Sichuan tea brands, built a brand system of "regional brand+enterprise brand+product brand", and promoted the construction of national and provincial geographical indication product protection demonstration zones. At the same time, adhere to the "Tianfu Longya" provincial public brand as the guide, and jointly promote the creation of regional public brands such as "three mountains and one red in the morning", establish and improve the brand standard system, increase the intensity of standard implementation and use, and conduct enterprise self-inspection, government sampling inspection and social supervision on products.

"Sichuan tea leaves Sichuan" runs out of "acceleration" This year, we continued to intensify the promotion of brand and quality Sichuan tea, and successively held tea events such as Sichuan Tea Mining Week, the 12th Sichuan International Tea Expo, the 4th International (Leshan) Green Tea Conference, and participated in exhibitions and sales activities such as China International Tea Expo and China (Chongqing) International Tea Industry Expo. During the Chengdu Universiade, Guangyuan Huangcha held a promotion activity of "Join hands with the Universiade to play in Guangyuan", and Yibin, Guangyuan, Ya ‘an and other places held promotion activities in Beijing, Urumqi and other major sales areas to further promote "Sichuan tea out of Sichuan".

Brand value continues to improve. This year, in the national tea regional public brand value selection, "Tianfu Longya" achieved excellent results of 4.321 billion yuan, and regional public brands such as "Mengdingshan Tea" and "Emeishan Tea" were among the best. In the list of 100 "Tianfu Granary" boutique (cultivated) brands released in 2023, 29 tea regional public brands, corporate brands and product brands were selected.

The new track boosts Sichuan tea "out of the circle". In April this year, Sichuan Shucha Industrial Group Co., Ltd. launched a new tea brand "Tea Tea Master" in Taikooli, Chengdu; In September, Sichuan Tea Group Co., Ltd. created a new Chinese tea shop "Chuanyan Tea Language" and opened four stores in Yibin at the same time; In November, during the Wuzhen Summit in world internet conference, the new tea "Freeze-dried Flash White Tea Coffee" under the regional public brand of "Dazhu White Tea" in Dazhu County was officially released.

Live broadcast with goods continuously enhances the influence of Sichuan tea. Sichuan Tea Industry Group Co., Ltd. relies on the advantage of "tea industry e-commerce live broadcast base" to realize the transformation of traffic and sales through high-frequency exposure of e-commerce live broadcast, accelerate the development of market-oriented branding, attract the concentration of external capital, resources and talent elements, open up the internal and external circulation of tea industry chain, and help "Sichuan tea leaves Sichuan" and brand break through.

Promote the high-quality development of refined Sichuan tea

"By 2030, the annual comprehensive output value of Sichuan tea will exceed 200 billion yuan, basically building a strong province of modern tea industry." Nowadays, it is getting closer and closer to achieving this goal, and the idea of accelerating the high-quality development of refined Sichuan tea is clearer.

Promote the improvement of tea garden quality and efficiency. We will continue to implement the construction of the dominant characteristic industrial cluster of morning tea in southwest Sichuan and the industrial cluster of black tea in Gongfu, Sichuan, guide the modern tea industrial park with foundation to establish a national modern agricultural industrial park, comprehensively promote the upgrading and transformation of low-yield and inefficient tea gardens, build a number of demonstration films of famous and excellent tea by machine, and build a record base for export tea. Promote the application of equipment such as fertilizer and water integration and smart tea gardens in areas where conditions permit, and improve the modernization level of tea gardens.

Improve the processing level of refined Sichuan tea. Support the initial processing into the base, build a processing workshop based on the specifications of the raw material base, and comprehensively improve the level of initial processing in the place of origin. Encourage refined processing into the park, improve storage and preservation facilities and equipment, improve the ability of grading and product packaging, and improve the quality, quality and commercialization of refined Sichuan tea. Accelerate the development of "new tea", expand the application of tea in medicine, health care products, food and cosmetics, and extend the industrial chain. Support the development of characteristic products such as yellowed tea, albino tea and purple tea.

Cultivate and expand the main body of market operation. We will promote the close cooperation and development of state-owned capital and private enterprises around primary, refined and deep-processed tea products and upstream and downstream related industries, and encourage powerful enterprises to integrate resources across regions. Relying on the working mechanism of "specialized and innovative" small and medium-sized enterprises and large enterprises and groups, we will develop a number of key benchmark tea enterprises with strong rural revitalization and driving force. Support leading tea enterprises to actively participate in the construction of tea industrialization consortium led by village collective economic organizations, farmers’ professional cooperatives, family farms and tea farmers, and promote the action of "prospering thousands of villages with Sichuan tea".

Create a famous brand in tea industry. Continue to implement the brand-building strategy of "regional brand+enterprise brand+product brand", and support the provincial-level regional public brand of "Tianfu Longya" to hold promotion activities in the main sales area to enhance brand value and product sales. Support the creation of regional public brands such as Mengdingshan Tea, Emeishan Tea, Micangshan Tea, Yibin Morning Tea and Chuanhong Gongfu Tea, and enhance the visibility of regional brands.

Build a marketing network. Establish and improve the marketing system of Sichuan tea, and explore the market-oriented and long-term operation mechanism of Sichuan tea marketing promotion center. Make Sichuan International Tea Expo a well-known tea industry exhibition in China. Organize key leading enterprises to actively participate in "China International Tea Expo", "China (Heilongjiang) International Green Food and National Soybean Industry Expo", and other major exhibition and sales activities to expand the market share of Sichuan tea. Open up direct sales channels for consumers such as live broadcast and delivery, and guide the standardized development of tea e-commerce.

Continue to promote the integration of tea tourism. Promote the construction of tea gardens as scenic spots, and develop a "tea tour" economy that integrates tea garden sightseeing, tea making experience, tea art appreciation and leisure and health preservation. Unify the development of tea industry with the construction of livable and suitable industries and beautiful rural areas, improve service facilities, empower tea, and promote the integration and mutual promotion of production villages and production cities. Dig deep into promoting Sichuan tea culture and tell good stories about Sichuan tea.

Looking to the future, Sichuan Tea, which stands at a new starting point, aims at a new goal and continues to help the rural areas to revitalize in an all-round way!(Xialv Image courtesy of Sichuan Sichuan Tea Brand Promotion Association)

What’s the next step of urban night economy? 2023 Nightlife Index Ranking Released

Since 2017, CBN New First-tier Cities Research Institute has continuously released the "Knowledge City Nightlife Index" to observe the activity of different cities at night, and whether this city can provide people with convenient conditions for nightlife, and also provide support for business decision-making of night format and related city research.

In the 2023 Urban Nightlife Index, we continue.The evaluation model of six data dimensions, including night trips, the number of bars, the number of livehouse, night lighting, night movies and night bus, makes a quantitative evaluation of the level and characteristics of night economic development in 337 cities at or above the prefecture level in China.

Subjective weighting calculation is adopted according to the importance of each dimension, and the specific calculation methods of the data of the above six dimensions are as follows: 

Night travel activity ×0.2

+Number of bars ×0.2

+number of +livehouse ×0.2

+Night light intensity ×0.15

+Night movie activity ×0.15

+Night activity of urban public transport ×0.1

= nightlife index

As a whole, except Qingdao and Hefei, there are 17 first-tier and new first-tier cities in the top 20 of the nightlife index. The other three seats in the top 20 are Foshan, Nanning and Xiamen.From the distribution of the north and the south, besides Beijing, Xi ‘an, Tianjin and Zhengzhou are among the top 20 cities in the north.

Night economy is usually composed of some offline formats with strong purposeful consumption. When we talk about the night economy, the scene that is often directly related is that people go to a place with a destination and spend money. In this context, whether it is shopping malls, markets, restaurants, bars, livehouse, cinemas and other cultural and leisure places, or night-friendly public transportation networks such as subways and buses, these offline facilities provide basic protection for urban people to be active at night.

Bar is a typical night format. Judging from this year’s data, Chengdu and Shenzhen are particularly worth mentioning.

In 2017, when the New First-tier City Research Institute launched the nightlife index for the first time, the number of bars in Chengdu was second only to Shanghai. By 2019, it surpassed Shanghai to rank first, and this year, it expanded its leading edge by more than 13% of the bars in Shanghai.

Another city, Shenzhen, ranked seventh in 2017 and sixth in 2019. This year, with 2063 bars, it jumped to the third place in the country. The number of bars has increased by more than 70% compared with 2017, making it the city with the largest increase in the number of bars.

The newly opened bars in the past year have two characteristics: First, a large number of taverns and craft bars have emerged, and among the newly opened bars in four first-tier cities in the north, Guangzhou and Shenzhen, the proportion of clean bars has exceeded 70%-the newly opened bars have become smaller and quieter; The other is that light chain bar brands have appeared in various places, and gained a group of loyal fans through the online celebrity effect, such as Shanghai’s road shops and Yanjing community wine shops in Beijing.

Exhibitions and sports also provide more leisure and entertainment options for urban people at night.

Take the entertainment of going to livehouse for example. There are 10 cities with more than 20 Live Houses, and the supply of Shanghai and Beijing is still in an absolute dominant position. Although the performance market has not fully entered the recovery stage in the past year, the performance pattern of the head city still presents its own characteristics-Shanghai and Shenzhen have maintained rich diversity of performance categories, and Beijing’s Quyi performances are unique.

In the index of night activity of urban public transport, we count the night activity range of urban public transport, the average last bus time of subway and the number of active subway stations at night. Taking the number of active subway stations at night as an example, Shanghai, Beijing, Shenzhen, Chengdu and Hangzhou are among the best.

In addition, we continue to use the night lighting index to help judge the economic development of the city. Shanghai ranks first and is significantly higher than other cities, followed by Suzhou, Dongguan and Shenzhen.

After years of continuous data monitoring and tracking research, we also found that the development logic of night economy is gradually changing from content-oriented in the past, superimposed with high-quality services and experiences, to scene-oriented.

For example, in the past nightlife, everyone went to a place with a single scene for consumption. Nowadays, more and more nightlife takes place in some innovative fields such as restaurants, cultural centers and waterfront spaces. People can drink, socialize, watch exhibitions and listen to music at the same time, and have a lot of impromptu consumption.

At the same time, night is no longer limited to offline communication. People who wear masks at night, wait in front of the live broadcast room for orders at 123, and people who order take-away food to enjoy supper at home can also be called participants in the night economy. The online content of the night economy is becoming more and more abundant. Through the integration of online and offline scenes, the night economy also covers more people.

At the first Shanghai Nightlife CEO Conference and 24-hour Vibrant City Forum held on June 28th, Zhao Jia, deputy editor-in-chief of CBN and editor-in-chief of CBN magazine, made an in-depth analysis of the above trends. The following is an excerpt from the interpretation report:

The following is the complete result of the nightlife index ranking of cities in 2023:

municipality directly under the Central Government

Shanghai 1

Beijing 2

Chongqing 6

Tianjin 18

Hebei Province

Shijiazhuang 37

Tangshan 58

Handan 76

Baoding 81

Langfang 101

Cangzhou 107

Xingtai 109

Zhangjiakou 217

Qinhuangdao 301

Chengde 321

Hengshui 323

Shanxi province

Taiyuan 44

Changzhi 146

Xinzhou 187

Lvliang 189

Datong 205

Linfen 207

Yuncheng 208

Jinzhong 248

Shuozhou 282

Yangquan 290

Jincheng 302

Inner Mongolia Autonomous Region

Hohhot 61

Bayannur 110

Chifeng 202

Wulanchabu City 206

Ordos 216

Wuhai 249

Xilingol league 258

Baotou 275

Hinggan league 289

Alxa league 295

Tongliao 307

Hulunbeier 313

Liaoning province

Shenyang 31

Dalian 46

Liaoyang 231

Panjin 232

Fushun 241

Huludao 250

Anshan 276

Tieling 284

Chaoyang 286

Yingkou 293

Jinzhou 312

Fuxin 315

Benxi 319

Dandong 328

Jilin province

Changchun 27

Jilin 269

Yanbian Korean Autonomous Prefecture 270

Songyuan 296

Siping 311

Liaoyuan 326

Tonghua 327

Baishan city 329

Baicheng 331

Heilongjiang province

Harbin 41

Heihe 219

Jiamusi 251

Daxinganling region 255

Qiqihar 272

Suihua 274

Daqing 300

Hegang 309

Mudanjiang 314

Jixi 318

Yichun 333

Qitaihe city 334

Shuangyashan 335

Jiangsu Province

Suzhou 8

Nanjing 15

Wuxi 23

Nantong 35

Changzhou 38

Xuzhou 45

Taizhou 53

Yancheng 71

Suqian 77

Yangzhou 83

Zhenjiang 114

Lianyungang 132

Huaian 138

Zhejiang Province

Hangzhou 7

Ningbo 17

Wenzhou 28

Jinhua 34

Jiaxing 39

Taizhou 51

Shaoxing 57

Huzhou 105

Zhoushan 131

Quzhou 168

Lishui 256

Anhui province

Hefei 21

Anqing 30

Wuhu 62

Fuyang 73

Bozhou 89

Chuzhou 92

Bengbu 116

Suzhou 139

Lu ‘an 162

Huaibei 177

Huainan 194

Maanshan 229

Huangshan 230

Tongling 243

Xuancheng 246

Chizhou 303

Fujian Province

Xiamen 19

Fuzhou 24

Quanzhou 26

Zhangzhou 47

Putian 79

Ningde 178

Nanping 179

Sanming 245

Longyan 271

Jiangxi province

Nanchang 36

Ganzhou 85

Shangrao 137

Jiujiang 147

Yichun 200

Ji ‘an 259

Fuzhou 267

Yingtan 280

Xinyu 298

Jingdezhen 305

Pingxiang 325

Shandong Province

Qingdao 22

Jinan 25

Weifang 59

Heze city 69

Linyi 80

Jining 82

Zibo 108

Dongying 148

Dezhou 167

Liaocheng 172

Taian 191

Yantai 192

Binzhou 209

Zaozhuang 220

Rizhao 234

Weihai 252

Henan Province

Zhengzhou 20

Luoyang 48

Xinxiang 56

Nanyang 78

Xinyang 91

Zhoukou 93

Zhumadian 94

Anyang 112

Xuchang 125

Jiaozuo 133

Pingdingshan 134

Shangqiu 145

Kaifeng 154

Puyang 204

Sanmenxia 279

Hebi 281

Luohe 291

Hubei province

Wuhan 11

Jingzhou 97

Xiangyang 151

Huangshi 156

Huanggang 169

Yichang 195

Xiaogan 198

Enshi Tujia and Miao Autonomous Prefecture 199

Jingmen 233

Shiyan 236

Ezhou 253

Xianning 263

Suizhou 316

Hunan province

Changsha 13

Shaoyang 122

Huaihua 130

Changde 135

Yiyang 170

Hengyang 173

Yueyang 180

Xiangtan 182

Loudi 186

Chenzhou 188

Yongzhou 223

Zhuzhou 228

Zhangjiajie 247

Xiangxi Tujia and Miao Autonomous Prefecture 268

Guangdong Province

Shenzhen 3

Guangzhou 4

Dongguan 9

Foshan 10

Zhongshan 32

Huizhou 40

Shantou 43

Jieyang city 49

Zhuhai 50

Jiangmen 54

Zhanjiang 55

Zhaoqing 70

Meizhou 86

Maoming 88

Qingyuan 100

Yangjiang 104

Shanwei 119

Chaozhou 142

Yunfu 226

Heyuan 227

Shaoguan 239

Guangxi Zhuang Autonomous Region

Nanning 16

Yulin 90

Liuzhou 111

Guilin 120

Qinzhou 144

Bose 155

Guigang 157

Wuzhou 160

Chongzuo 161

Laibin 171

Beihai 185

Fangchenggang 200

Hechi 244

Hezhou 317

Hainan province

Haikou 64

Sanya 176

Danzhou 273

Sansha City 337

Sichuan Province

Chengdu 5

Nanchong 96

Mianyang 103

Liangshan Yi Autonomous Prefecture 118

Leshan 123

Deyang 159

Luzhou 184

Yibin 221

Dazhou 237

Meishan 242

Suining 261

Neijiang 262

Panzhihua 266

Guangyuan 278

Guang ‘an 285

Zigong 287

Bazhong 292

Ziyang 308

Ya ‘an 310

Aba Tibetan and Qiang Autonomous Prefecture 322

Ganzi Tibetan Autonomous Prefecture 332

Guizhou Province

Guiyang 33

Zunyi 52

Qiannan Buyi and Miao Autonomous Prefecture 72

Qiandongnan Miao and Dong Autonomous Prefecture 98

Bijie 126

Southwest Guizhou Buyi and Miao Autonomous Prefecture 152

Anshun 174

Tongren city 196

Liupanshui 260

Yunnan province

Kunming 14

Lijiang 65

Honghe Hani and Yi Autonomous Prefecture 74

Dali Bai Autonomous Prefecture 75

Zhaotong 87

Xishuangbanna Dai Autonomous Prefecture 99

Qujing 102

Yuxi 106

Dehong autonomous prefecture 117

Weichu 121

Puer 127

Wenshan Zhuang and Miao Autonomous Prefecture 136

Lincang 140

Diqing Tibetan Autonomous Prefecture 153

Baoshan 181

Nujiang Lisu Autonomous Prefecture 183

Tibet Autonomous Region

Xigaze city 63

Lhasa 84

Ali region 129

Shannan City 197

Linzhi City 212

Changdu 214

Naqu city 336

Shaanxi province

Xi ‘an 12

Xianyang 66

Yulin 124

Hanzhong 141

Weinan 164

Tongchuan 175

Shangluo 222

Yan ‘an 225

Ankang 254

Baoji 257

Gansu province

Lanzhou 42

Jiayuguan 113

Linxia Hui Autonomous Prefecture 128

Tianshui 143

Zhangye 150

Jinchang 163

Pingliang 165

Qingyang 166

Baiyin 190

Jiuquan 238

Wuwei 240

Longnan 277

Dingxi 283

Gannan Tibetan Autonomous Prefecture 330

Qinghai province

Haixi Mongolian Tibetan Autonomous Prefecture 210

Guoluo Tibetan Autonomous Prefecture 211

Haidong city 218

Hainan Tibetan Autonomous Prefecture 224

Yushu Tibetan Autonomous Prefecture 235

Haibei Tibetan Autonomous Prefecture 288

Xining 306

Huangnan Tibetan Autonomous Prefecture 320

Ningxia Hui Autonomous Region

Yinchuan 60

Guyuan 203

Zhongwei 264

Shizuishan City 265

Wuzhong 299

Xinjiang Uygur Autonomous Region

Urumqi 29

Aksu region 67

Hotan area 68

Ilikazak Autonomous Prefecture 95

Kashgar region 115

Altay region 149

Changji Hui Autonomous Prefecture 158

Bayinguoleng Mongolian Autonomous Prefecture 193

Tacheng area 213

Hami 215

Karamay 294

Turpan 297

Kizilsu Kirgiz Autonomous Prefecture 304

Bortala Mongolian Autonomous Prefecture 324

Text/Bai Wuju Vision/Jing Yi

Source: WeChat WeChat official account "New First-tier City Research Institute"

Original title "What’s the next step of urban night economy? | Zhicheng Nightlife Index "

In 2024, the box office of new films on New Year’s Day broke 1 billion

IT House reported on December 31, according to Lighthouse Professional Edition, as of 12: 00 on December 31, the total box office (including pre-sales) of new films on New Year’s Day in 2024 exceeded 1 billion."Twinkle, twinkle, bright stars" "The annual meeting can’t stop! "Stealth" is temporarily listed in the top three at the box office..

IT house with box office TOP5 (as of press time):

  • Twinkling stars (482 million)

  • The annual meeting can’t stop! (166 million)

  • Stealth (139 million)

  • Gold finger (97.263 million)

  • Taylor Swift: Time Tour Concert (40.258 million)

It is understood that "Twinkle, twinkle, bright stars" was released on December 30th, starring Qu Chuxiao and Karlina.

Synopsis:

Zhang Wansen (Qu Chuxiao) plans to confess to Lin Beixing (Karlina), a girl who has a crush for a long time, after the college entrance examination. However, the sudden concert accident turned everything into an irreparable tragedy. Unexpectedly, Zhang Wansen, who was in pain and helpless, unexpectedly restarted this summer and returned to Lin Beixing before the tragedy. Restarting the secret of summer seems to be not as simple as expected … This time, can Zhang Wansen, who tried his best, succeed? At a certain moment in the circulation of the Milky Way, can the continuous heavy snow in youth fall on two people who love each other?

In addition, as of 22: 47 on December 30th, the box office of 2023 Lunar New Year’s Eve (November 24th-December 31st) including pre-sale exceeded 4.1 billion, and the film Across the Furious Sea’s "Three Battalions" and "Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twi

Box Office TOP5 (as of press time):

  • Crossing the Sea of Anger (548 million)

  • Third Brigade (543 million)

  • Twinkling stars (441 million)

  • Neptune 2: The Lost Kingdom (319 million)

  • Lighting stores (255 million)

Reporting/feedback

Produced by iQiyi and starring Nick Cheung Ehan Juan Darren Wang, the dark reality crime action movie "Anger Tide" was shown nationwide.

On December 19th, the data of Cat’s Eye Professional Edition showed that the criminal action movie Rage, which was produced by iQiyi, directed and written by Ma Yuke and starring Nick Cheung, Ehan Juan and Darren Wang, had exceeded 100 million yuan at the box office in four days! Up to now, Angry Tide has become the second movie of iQiyi with a box office of over 100 million in December after Crossing the Sea.

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Since the release of the film’s information, it has attracted a lot of attention from netizens, and the total box office of pre-screening and pre-sale broke 30 million yuan. After the official release, the box office of Angry Tide reached 57.051 million yuan on the first day, and the number of people watching movies broke 1 million. As of December 18th, "Angry Tide" was on the list of mainland box office of domestic action films in 2023, movie attendance of domestic action films in 2023, box office of Chinese New Year’s Eve in 2023 and so on, and won the top spot in the mainland box office of action films in December 2023.

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The box office was in full swing, and Angry Tide also received rave reviews, achieving a good score of 9.4 points for the cat’s eye painting. In terms of social platforms, # The movie Anger is too daring to shoot # # Nick Cheung is a vengeful brain in the anger # # The new notice of Anger is gnashing his teeth # # Nick Cheung, do you know how I spent this decade # and other related topics have climbed to the top of the social platforms for many times. Many netizens commented emotionally after reading it: "I really have no resistance to this kind of master confrontation. I feel that this movie is really worth a movie ticket for everyone. "Every character is vicious, decent or villain." "The ending is really wonderful. I was caught off guard by the anti-transfer, but there are many details in front. It can be seen that the director is really careful!" "The most explosive revenge movie of the year, after the hustle and bustle, what is left is the endless sea of sunflowers."

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At the same time, the film also gained recognition from many professionals and colleagues in the industry. At the Beijing premiere, director Huang Jianxin commented that the film Angry Tide formed a particularly complicated emotional system in the story, which showed strong hormonal tension through intense struggle. Director Frant Gwo praised, "This film is a very rare type in China at present, and its style is particularly fierce". Director Lu Yang said that he was deeply impressed by the hand-held camera used in the film. "Hand-held camera is a very difficult thing, which is a very powerful and exploratory thing." The director of the Olympic bid enthusiastically call for the film. "This play has movie-level performances, delicate emotions, hot topics and bursting scenes, cheering for China movies!"

Under the high-burning, fierce and exciting action melee and breathtaking story, the film Rage reveals the dark side of the criminal industry chain, and at the same time, it makes the audience have a more intuitive understanding of crime. Director Ma Yuke said frankly, "I want to tell a story that I think is good.". Talking about the original intention of creation, Ma Yuke said, "I like reading martial arts novels very much and hope to have something different to try to show you." Nick Cheung, the founder, expressed the rebellious spirit of his role Chen An. "Chen An’s revenge process is very bloody, but in his bones he cherishes his family and guards justice." Ehan Juan said that the role he played has undergone great changes before and after, "decadent, sloppy, looked down upon by everyone, and there was no emotional moment until the end."

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Black eat black eat black three-way melee, who can win this bloody battle?

Rebuild the new order and restore the world to its true colors! The story of Angry Tide continues, so stay tuned!

Disclaimer:


China Entertainment reprints this article for the purpose of transmitting more information, and does not represent the views and positions of this website.


The content of the article is for reference only and does not constitute investment advice. Investors operate accordingly at their own risk.

News materials: The Fifth Middle East War (1982)

  -Israel invaded Lebanon


  On June 6, 1982, on the pretext that its ambassador to Britain was assassinated by Palestinian guerrillas, Israel dispatched more than 100,000 army, navy and air force to launch a large-scale attack on the Palestine Liberation Organization guerrillas and Syrian troops in Lebanon. It took only a few days to occupy half of Lebanon. This is the biggest war between Israel and Arab countries since the death of four Middle East wars, and it is called the "Fifth Middle East War".


  War background


  Generally speaking, the cause of the Lebanon-Israel war is still the continuation of the Palestinian dispute. The main purpose of Israel’s invasion of Lebanon is to destroy the Palestine Liberation Organization, seek to establish a pro-Israel regime in Lebanon and crowd out Syrian troops in Lebanon.


  In order to establish their own country, the Palestinians established the Palestine Liberation Organization in May 1964 and launched a war with Israel. The PLO guerrillas are based in neighboring Arab countries, mainly in Syria and Lebanon. In 1970, the headquarters of the PLO and the main guerrilla force led by it entered Lebanon from Jordan, and later directly intervened in Lebanon’s domestic struggle, propped up and armed Islamic forces, and cracked down on pro-Israel Christian forces, gradually taking control of southern Lebanon and Beirut, the capital, and becoming a "country within a country". And build military facilities, attack and shell northern Israel from time to time, especially in the fourth Middle East War, the PLO guerrillas assisted Egyptian and Syrian troops to launch guerrilla warfare and attacked Israeli military bases, warehouses and radar stations. Become a menace to Israel.


  In 1982, Israel felt that the time had come: first, the war between Britain and Oman broke out and became the focus of international attention; Secondly, the Iran-Iraq war continues, and the two countries have no time to take care of it. There are contradictions between Arab countries that support Iran and Iraq, and the Arab world has been torn apart; Third, the domestic situation in Syria, which may support and cooperate with the PLO in the war, is unstable, and there are also contradictions between Palestine and Syria; Fourth, we can use the pro-Israeli forces in Lebanon-Christian armed forces; Fifth, after the return of Sinai Peninsula, Egypt and Israel have reached a settlement, and Egypt will not get involved in the war.


  Military forces of all parties before the war


  I. Armed forces in Lebanon


  1. PLO Armed Forces


  The PLO armed forces are mainly PLO guerrillas, with a total of about 25,000 people (including 6,000 field troops), which are organized into 50 battalions, 300 tanks, 300 armored vehicles and 1,100 guns.


  Distribution of main forces: there are about 6,000 troops in the western part of Beirut, 8,000 troops in various positions in the south, 5,000 troops in the Bekaa Valley, and the rest are deployed in northern Lebanon. The PLO guerrillas have more than 400 warehouses in southern Lebanon, storing a large number of weapons, ammunition and other military supplies.


  2. Syrian Army in Lebanon


  2 armored brigades, 2 mechanized infantry brigades, 1 assault battalion and air defense units, totaling 30,000 people. After the war broke out, four more brigades were invested, bringing the total strength to 46,000, with 900 tanks, 600 armored vehicles and 350 planes.


  The main forces are subordinate to Bekaa Valley, Jazzin Region and Shufu Mountain. Some troops are stationed in Beirut West Zone, Tripoli and major towns along the strategic road from Beirut to Damascus.


  3. United Nations peacekeeping forces


  It consists of 7,000 troops from France, the Netherlands, Norway, Fiji and Nepal, and is stationed on the common border between Lebanon and Israel.


  4. Lebanese government forces and various armed forces


  There are more than 23,700 Lebanese government troops, including one mechanized infantry brigade, one armed reconnaissance battalion, nine infantry battalions, one artillery battalion, more than 200 armored vehicles and 230 guns. In addition, it is also equipped with "Milan" and "Tao" anti-tank missiles. It is mainly stationed in the eastern part of Beirut and parts of northwest Lebanon.


  In addition to government forces, there are more than 40 armed forces in Lebanon, mainly including:


  (1) The Muslims armed Shiites, Druze and Sunnis, with a total of about 20,000 full-time armed personnel, are in opposition to the Christian Pike Party.


  (2) haddad militia is a pro-Israel force, with about 36,000 people, deployed in the 8-10 km zone of Lebanon on the border with Israel.


  (3) The Christian Phalangist militia, led by Bacher Gemayel, has more than 40,000 people, and is stationed in the east of Beirut, north of Beirut-Damascus highway and northwest Lebanon.


  Second, the Israeli army


  There are 15 brigades, more than 100,000 people, 1,500 tanks, 1,500 armored vehicles, 400 planes and more than 20 ships.


  War course


  In the first stage (June 4-13), Israel launched a full-scale attack, and the PLO and the Syrian army suffered heavy blows, and the Israeli army surrounded the western part of Beirut.


  On June 4, Israel dispatched planes to attack Beirut and the PLO guerrilla base in southern Lebanon.


  At 11 o’clock on June 6, the Israeli army dispatched four brigades with about 20,000 people. After five hours of artillery and aviation fire preparation, with the support of helicopter gunships, naval, air and artillery fire, it launched a sudden attack on the PLO guerrillas in the west, middle and east on the front of 53 kilometers wide.


  1, the ground forces attack


  The West Road is the main direction of the Israeli army, and has invested more than five brigades. The first echelon, with two armored brigades, each with 200 tanks and armored vehicles, set out from Nahariya and Rushhanikla, surrounded Sur in Nakura and Bint Jubail through the areas controlled by haddad militia and United Nations forces, and launched siege fighting with the cooperation of airborne troops and landing troops and Lebanese haddad militia. At that night, it carried out street fighting and was attacked by the PLO guerrillas. Two brigades of the second echelon (an armored brigade and a mechanized brigade) entered the battle at 1800 hours, and one of them moved eastward to cooperate with the middle road; A brigade marched northward to encircle the PLO guerrillas south of the Litani River. On the 8th, the third echelon of the Israeli army entered the battle, continued to attack the north and surrounded Damour. However, to the south of the city, Saadia, only 19 kilometers away from Beirut, was stubbornly resisted by the PLO guerrillas, and its northward advance was blocked. On the 9th, West Road Israeli troops occupied Sidon and Damour, and landed in Halda with a battalion of troops. When the PLO troops retreated from Damour, they blew up the bridge. On the 10th, the Israeli army, consisting of 6 brigades, 35,000 men and more than 300 tanks, with the cooperation of Christian right-wing militia from the north, besieged Beirut and bombed Beirut’s western and southern suburbs international airports in turn. Israeli ships blocked Beirut from the sea. The PLO made great efforts to strengthen the defense in Beirut West Area and repelled the Israeli attack at the international airport and Halda area. The PLO armed forces killed Major General Yekutiel Adam, the commander-in-chief and deputy chief of staff of the Israeli army near Damour. On the 11th,The main force of the Israeli army arrived near Beirut International Airport, and the other part fought against the Syrian army. In order to negotiate with the PLO, Syria declared a ceasefire with Israel according to Israeli conditions when the PLO was in extreme difficulties, and the ceasefire took effect at 12 o’clock local time. Since then, Syria and Israel have stopped fighting. On the 12th, the Israeli army continued to attack the PLO position in the southern suburbs of Beirut, which met with stubborn resistance from the PLO armed forces. At 19: 00 GMT, the ceasefire between Israel and Palestine came into effect. Seven hours later, the two sides opened fire again. On the 13th, the Israeli army entered the eastern part of Beirut, and immediately, with the cooperation of the Phalangist militia, the Israeli army surrounded about 8,000 PLO guerrillas in the western and southern parts of Beirut.


  With the middle road as the direction of assist, a brigade, the first echelon of the Israeli army, set out from Shemola area on the morning of 6th, crossed Haldali, surrounded Fort Shojaei, and the main force Nabatiyah attacked. On the afternoon of the same day, the Israeli army began to storm Fort Shojaei and conquered it at dawn on 7th. An armored brigade of the second echelon entered the battle, besieged Nabatiyah with the cooperation of paratroopers, and broke into the city at 9: 00 on the 7 th. A small number of troops started street fighting with the PLO guerrillas, and the main force continued to advance northward, and the day before yesterday, it went out to Jiejin area. With the cooperation of the Israeli army on the East Road, after the capture of Jiejin City, they divided into two roads, all the way west, and participated in the siege of Zahrani and Saida; Journey to the south, attacking Syrian armored forces in Shufu area, launched a tank battle with Syrian army there. The Syrian army lost 150 tanks. On the 9th, Israeli troops parachuted near Aindala. With the cooperation of airborne troops, the ground troops captured Aindala, and then took control of the Beirut-Damascus highway.


  East Road is the containment direction, and an armored brigade of the first echelon of the Israeli army launched an attack on Sheba. Later, it developed an attack on the Bekaa Valley, containing and monitoring this direction, and cutting off the ties between the PLO guerrillas and the Syrian army. On the 7th, after the first echelon captured Sheba, the second echelon entered into battle and launched an attack on Hasyaba. After succeeding, it launched an attack on Syrian defensive positions in Lasia and Kaukaba. On the 8th, after capturing the towns of Lasia and Kaukaba, they marched northward along the west side of Bekaa Valley, pointing to the last section of Beirut-Damascus Highway, in an attempt to cut off the Syrian army’s retreat and block reinforcements. On the 10th, the Israeli army fought fiercely with the Syrian army in the east of Lake Karun, killing an armored brigade of the Syrian army. From September 9 to 11, Syria lost about 150 tanks in the battle.


  2. Air combat in Bekaa Valley


  In order to seize the air superiority, Israel decided to attack Syria’s missile base in Bekaa Valley to eliminate its air defense capability. This is also one of the main purposes of the Israeli invasion of Lebanon.


  Bekaa Valley is located in the eastern part of Lebanon near the Syrian border. It is a long and narrow strip from south to north. The mountains on both sides of the valley are continuous and the terrain is dangerous. The main ground troops stationed in Lebanon are deployed here. In order to protect this unit from Israeli air strikes, Syria has deployed air defense units with Sam-6 missiles as the main equipment in the Bekaa Valley since May 1981.


  At about 2 pm on June 9, the Israeli army dispatched 96 F-15 and F-16 fighter planes for high-altitude cover, and under the command of E-2C early warning aircraft, F-4 and A-4 attack planes bombed the missile base in the Bekaa Valley violently.


  When the Syrian army learned of the Israeli air raid, it dispatched more than 60 MiG-21 and MiG-23 fighter jets from all over the country, gathered in Bekaa, and launched an air battle with the Israeli army. Due to the electronic interference of the Israeli army, the Syrian army aircraft lost contact with the ground after taking off, and the anti-aircraft missiles also lost control after launching. The quality and equipment of Israeli pilots were better than those of the Syrian Air Force, and they took the initiative in the air. However, the Syrian Air Force was inflexible in tactics and relied too much on the command of the ground command post, resulting in passive beatings in the air. On the first day of air combat, the Israeli army destroyed 19 positions of Syrian air defense missile company and shot down 29 Syrian aircraft. On the 10th, the Israeli army dispatched 92 planes of various types to attack the Syrian army’s Lebanese command post and the nearby air defense missile base. The Syrian army took off 52 planes to fight, and as a result, 25 planes were shot down and 7 air defense missile companies were destroyed. Syria has been operating in the Bekaa Valley for more than 10 years, and the air defense system costing $2 billion was destroyed, while Israel lost only 10 aircraft, including 6 drones and helicopters.


  It took only eight days (June 6-13) for the Israeli army to advance more than 90 kilometers, occupy about 3,000 square kilometers of Lebanese territory, destroy all the bases of the PLO guerrillas in southern Lebanon, wipe out a large number of PLO effective forces, seize all the PLO warehouses in southern Lebanon, and surround the PLO headquarters with 2,000 people and 5,000 armed men in the west and south of Beirut. At the same time, it dealt a heavy blow to the Syrian army.


  In the second stage (June 14th-September 15th), the PLO withdrew from the west area of Beirut, and the Israeli army won.


  On June 14th, after fierce fighting, the Israeli army took control of the runway of the international airport. On June 16th, with the cooperation of the Phalangist militia, the Israeli army captured the Science College Building, an important stronghold for controlling the airport. On the 17th, the Israeli army shelled the international airport and nearby areas, took control of Hadile International Airport, and further reduced the siege of the PLO headquarters. On the 18th, the Israeli army announced a ceasefire to the besieged PLO, but demanded that it lay down its arms and withdraw from Beirut, which was rejected by the PLO. On the 22nd, the Israeli army attacked the Syrian army again, and occupied Hamdoon, forcing the Syrian army to retreat, thus tightly controlling the west area of Beirut.


  From June 26th, the Israeli army continued to strengthen its troops surrounding the West Beirut and its defense against the Syrian army. By July 18th, the troops surrounding the West Beirut had increased to about 35,000 men in seven brigades, with about 700 tanks and 710 large-caliber artillery pieces. Trying to cooperate with political negotiations with military pressure, forcing the PLO to withdraw from Beirut West Area.


  On June 27th, the seventh emergency special session of the General Assembly adopted a resolution demanding that Israel cease fire immediately and withdraw its troops from Lebanon unconditionally. At this time, in order to preserve its strength, the PLO agreed to leave Beirut West. On the 28th, the PLO put forward three conditions for Israel to withdraw from Lebanon: (1) Israeli troops should withdraw 5 kilometers from the south of Beirut; (2) Keeping a symbolic Palestinian military unit in the Lebanese army; (3) Keep the political structure of the PLO in Beirut. Israel rejected these three conditions, demanding that relevant PLO groups must surrender their arms to the Lebanese Army and all PLO members should withdraw from Beirut and Lebanon. On July 6, the PLO refused to be escorted by the US military, demanding that a multinational peace force be deployed in Beirut to escort the PLO armed forces to evacuate safely. On August 1st, the Israeli army captured the international airport, entered the museum area in the west area of Beirut on the 4th, surrounded the PLO headquarters building on the 5th, and bombed the PLO headquarters building on the 6th. During this period, the Israeli army also bombed the Bekaa Valley.


  On August 12th, PLO announced its willingness to withdraw from Beirut West Zone. From August 21st to September 1st, more than 12,000 PLO headquarters and guerrillas were evacuated from Beirut West Zone to eight Arab countries including Jordan, Iraq, Tunisia, Sudan, Syria, Algeria, South Yemen and North Yemen. 25,000 Syrian soldiers stationed in Beirut West also withdrew to Bekaa Valley on August 30th and September 1st. From 21 to 25, French, American and Italian soldiers of the multinational force arrived in Beirut in batches to perform the task of guarding the withdrawal of the PLO and Syrian troops from the western part of Beirut. On September 10-13, the multinational forces also left Lebanon one after another.


  On September 15th, the Israeli army moved into the west area of Beirut on the grounds that Lebanese President Bacher Gemayel was killed. Under the pressure of international public opinion, on September 29, the Israeli army withdrew, and multinational peace forces returned to Beirut West District to maintain order. But a large number of Israeli troops still occupy it. After five months of negotiations, Lebanon and Israel signed a withdrawal agreement. However, both Syria and the PLO opposed this agreement and the agreement was abolished. Since then, the Israeli army has unilaterally withdrawn from Lebanon in batches.


  In this war, more than 3,000 people were killed or injured in the saline-alkali land of the PLO, more than 100 tanks were destroyed, 500 guns were fired, and more than 400 secret warehouses were occupied. The Syrian army suffered more than 1,000 casualties, lost more than 400 tanks and 58 aircraft.


  (Excerpted from The Story of Major World Military Events after World War II, edited by Xie Zhaohui and Luo Qingwang)

Editor: Wang Yuxi

World Cup Joyful Guide

2022 FIFA World Cup Qatar 2022 has already begun. In 2010, Qatar won the right to host the 2022 World Cup and became the first Middle Eastern country to host this football feast.

This is the first time that the World Cup has been held in the Gulf region, and it is also the first time that it has been played in the northern hemisphere in winter.

So what is football? What are the basic rules of football? Let’s learn about football today.

Football is a sport in which the feet are the mainstay, the ball is controlled and dominated, and two teams attack and defend each other on the same rectangular court according to certain rules.

Football is called because of its strong antagonism, changeable tactics and large number of participants.The first movement in the world ".

The predecessor of modern football originated fromChinaThe ancient ball game "Cuju" in Zizhou, Shandong Province (now Zibo City) was spread to Europe by Arabs and gradually evolved into modern football.

Modern football originated in England. In 1848, the Cambridge Rules, the first written rule in the history of football, was born. On October 26th, 1863, England established the first football association in the world, and unified the competition rules of football.

In 1872, the first official match between football associations was held between England and Scotland. In 1900, in the Second Summer Olympic Games, football was included as an official event.

The highest organization of football is the International Football Federation, which was founded in 1904 and headquartered in Zurich, Switzerland. The highest organization in China is the Chinese Football Association, which was established in Beijing on January 3rd, 1955.

The competition is divided into two teams, each team11 people(Generally speaking, each team is allowed to replace three substitute players during the game), and one of them must be a goalkeeper. The whole game is 90 minutes, which is divided into upper and lower halves, with each half lasting 45 minutes.

The rest time between the first half and the second halfNo more than 15 minutes.. There is a referee and two sideline referees in the game. In each half, the referee can make up time according to the injuries and time-consuming substitution on the field.

If the game must be decided, if the two teams draw within 90 minutes, overtime will be played for 15 minutes in the first half and 15 minutes in the second half. If the game is still tied, it will be passed.have a penalty kickThe winner is decided.

If the football completely crosses the sideline, it willPenalty for throwing a foul ball. After the player touches the ball out of the bottom line of his own goal, he will be awarded a corner kick.

When passing the ball forward, there must be two opposing players between the attacking player who receives the ball and the goal, otherwise it will be judged offside.

A player who fouls in his own restricted area will be awarded a penalty. If the penalty is saved by the goalkeeper or kicked on the post, the game will continue. However, in penalty shoot-out, if the football hits the doorpost and bounces back, it can’t be shot again.

A foul outside the penalty area will give the opponent a free kick. If the free kick is near the penalty area, the opposing defender can build a human wall.

Direct free kicks can be shot directly, while indirect free kicks must have a pass before shooting. When serious fouls and violations occur, the referee will show a yellow card to warn him. If the fouler gets a second yellow card warning or a malicious foul, the referee will show a red card and send him off.

The game time should be divided into two equal halves, 45 minutes for each half and 90 minutes for each game.

See here, do you know anything about football? You don’t have to worry about others getting in the way when watching the ball.

Counting the 56 most beautiful scenery in China, it is not easy to go to 10, and it is too happy to go to 30.

In everyone’s age, there has been a longing for travel, a trip that says go. But in reality, for various reasons, this beautiful hope has changed and become a beautiful dream that I dream back every midnight. If you haven’t set foot on that dream trip, you might as well follow this article and visit the most beautiful places in China today!

1. The most beautiful ancient city wall in China-Wan Li Great Wall.

Up and down for more than 2,000 years and over 100,000 miles, the Great Wall is an ancient military defense project in China, a great miracle created by working people in ancient China, a witness to the long history of China, and is regarded as a symbol of China by the world. It meanders like a dragon among the vast mountains, condensing the national spirit of self-improvement and the patriotic feelings of unity and perseverance.It’s not a hero who doesn’t reach the Great Wall. It condenses the wisdom of ancient people, is a miracle on this blue planet, and is the pride and pride hidden in the bones of China people.

2. The most beautiful palace in China-Beijing Forbidden City.

It is the most complete and largest ancient wooden structure complex in China and even in the world. It is the essence of ancient palace architecture in China and is known as the first of the five largest palaces in the world. I don’t know how many people are attracted to stop. Legend has it that there are 9,999 and a half temples and palaces, which are called the sea of temples and palaces. Both the plane layout and the magnificent three-dimensional effect are unparalleled masterpieces. A central axis runs through the whole Forbidden City, resplendent and magnificent, which is a national treasure.

3. Xi ‘an, the most beautiful ancient capital of China.

From Chang ‘an to Xi ‘an, one of the four world-famous ancient capitals, the ancient capital with the largest number of dynasties and the longest history in China, is the starting point of the Silk Road and the birthplace of Chinese civilization, bearing several heights and firsts in the history of Chinese civilization. Every brick and tile and every ruin in Xi ‘an has countless history and stories. For today’s Chinese people, Xi ‘an is the most prosperous and brilliant era sustenance of Chinese civilization, with the charming music of Chinese civilization buried, and it is also the Millennium elegance of an ancient country.

4. The most beautiful spring in China-Linzhi

The silver has not been removed in winter, and it is already an ocean of flowers. Tree after tree, covered with hillsides, stretched out to the banks of the Niyang River, under the snow-capped mountains, and in the valley, competing in full bloom. This is the peach blossom in Linzhi, the wonder of the peach forest in the depths of the plateau, and the paradise surrounded by fragrance, which is as colorful as oil painting.The harmonious beauty of nature is vividly presented here.Meet the most beautiful spring in China with the people you love most.Peach blossom appointment to Linzhi.

5. The most beautiful temple in China-Labrang Temple.

In the secret land of Gannan, Tibet, Labrang Temple stands quietly on the north bank of Daxia River, like a pearl of Tibetan plateau, shining with wise Buddha’s light, waiting for all the people in the world. This is a sacred place in the hearts of believers.Clockwise windingLabuleng templeA circle is a pilgrimage ceremony of Tibetan Buddhism.Walking between the white walls and the yellow eaves,A long warp corridor,Keep turning the warp beam,Whispering Sanskrit,The scent of Tibetan incense,All this is enough to make Labrang Temple deeply rooted in people’s hearts.

6. The most beautiful belief in China-Seda in western Sichuan

Seda is the most remote corner in northwest Sichuan. Some people say that it is a place where the soul wakes up, while others say that it is a pure land without earthly triviality. No matter how many words are used to describe a place that is back to nature and quiet, it is not as good as taking a look at it in person.Its beauty comes from nature, just like Hada is white and pure. This red Buddhist country is a place where thousands of people believe and seek inner peace.From the moment I met Seda, I knew that this would be the place I would miss in my life.

7. Erhai Lake, the most beautiful romantic place in China.

Erhai Lake is not a sea, but it is more beautiful than any sea. Erhai Lake is gentle and free, and it belongs to everyone. Erhai Lake is picturesque, its scenery is beautiful, and its sea and sky are the same color. As long as you come here, they all belong to you. Facing the sea, the poem of spring blossoms seems to be tailor-made for it. Blowing the wind of Erhai Lake, bathed in the sunshine of Erhai Lake, seeing trees and water integrated, immersed in the comfort of mountains and rivers, and heading for the distance, what a poetic life.

8. Lugu Lake, the most beautiful oriental daughter country in China.

Walking into Lugu Lake is like entering a mysterious world outside. There are blue lakes, strange-shaped mountains, wonderful lakes and mountains, and Mosuo people who are passionate, romantic, hardworking and kind live here. What is shrouded here is quiet, peaceful and wonderful, just like being in a mysterious country. Walking between the mountains and rivers of Lugu Lake, looking up is the blue sky. Squinting, enjoying under this blue sky, feeling that reaching out can touch happiness. The sunshine is slightly oblique, and the warm light covers the lake, which is full of charm.

9. Xishuangbanna, the most beautiful tropical rain forest in China.

Xishuangbanna, which is famous far and near, is full of green everywhere, with Buddhist temples and pagodas dotted all over the place, and the chanting of Brahma music is full of natural simplicity, tranquility and peace everywhere. This is an ideal and magical paradise for Dai people. Numerous rare birds, animals, exotic plants and grasses thrive in this paradise. It is a paradise for animals and plants and a beautiful oasis on the Tropic of Cancer! The graceful figure of Dai girls, the beautiful peacock dance, and the symbiotic things are bathed in poetic spring scenery and picturesque autumn wind.

10. The most beautiful and pure paradise in China-Daocheng Aden

People who have never been to Daocheng will be fascinated by a photo, and those who have been to Daocheng will never forget it at a glance! But when you get there, you will know that all the beautiful scenery is imagined, but it is unexpected. Wan Li Changfeng blows over the top of the snow-capped mountains, endless greenery covers every inch of meadow, the blue of the sky pours into Haizi, and the flowing Milky Way sheds vast splendor. When all this is happening together, Daocheng Aden can afford all the admiration in the world.

11. Kanas Lake, the most beautiful lake in China.

Kanas is a lake with a story. Whether it is obsessed with its legend or its color, it is full of mystery and charm. Kanas Lake is known as a fairyland on earth, with its snowy peaks towering over the green slopes and the beautiful lakes and mountains. The lake is blue and the peaks are hidden.Xiangyun fairy spirit permeates it,Just like walking into a three-dimensional painting of the Wizard of Oz, every minute is a dream feeling of entering the depths of the forest. The purity and splendor of the northwest are vividly interpreted, which makes nature fill the body and mind and gives people a sense of elegance and dust removal.

12. Luoping, the most beautiful karst landform in China.

The magical and beautiful Luoping Peak Forest has vast peaks. Against the background of blue sky and white clouds, a golden world comes into view. Rape blossoms compete in the sun, stretching all the way to the distant dark blue hills and finally blending into the blue sky.Each peak, viewed from different angles, can appreciate the charm is also different.Standing on the top of the mountain and looking around, the cone-shaped hills with different shapes are dotted in the endless sea of green and yellow, and the blue peaks and golden waves set each other off, which is extremely beautiful.

13. hulun buir grassland, the most beautiful grassland in China.

In the northern country, there are endless greens, rolling Daxing ‘anling Mountains and beautiful and rich lakes in Hulunbeier.There are too many beautiful scenery that people can’t forget.The wind blows grass and cattle and sheep are low. The sky is as blue as washing, and it is connected with green grass in the sky. Lakes and rivers crisscross and shine under the blue sky and white clouds. Being in the harmonious landscape of heaven and earth, the fragrant smell of vegetation comes to the nose, which makes people feel relaxed and intoxicated.existHulun BuirThere is a kind of trip that is worthwhile, and I don’t want to leave when I come.

14. Lhasa, the most beautiful hiding place in China.

Everyone has a dream called Lhasa. Did you realize it? I must go to Lhasa once in my life, to see the blue sky and white clouds there, to feel the culture where faith is supreme, to taste the highland barley wine butter tea with my own eyes, to listen to the lamas’ serious debate, to take a pious turn of the scriptures and to see the blue sky floating with clouds with my own eyes. Tibet is the ultimate dream in many people’s hearts. Only when you have been there and felt it with your heart can you feel the sublimation of one’s heart, which is something you can’t feel anywhere else.

15. Hemu Village, the most beautiful fairy tale village in China.

A river, a forest and grassland, an ancient nation and village, here is the beautiful Hemu, the fairy tale world of Kanas.Far away from the hubbub, it has always maintained a simple and honest folk customs, with long mountains, winding paths, curling smoke and leisurely cattle and sheep.Rows of neat Tuwa cabins are so natural and harmonious with the surrounding environment.Being in a fairyland, tasting a pot of tea, listening to a bird song, browsing a roll of idle books and enjoying all the stars, everything is so beautiful.

16. Ejina, the most beautiful Populus euphratica forest in China.

China’s most fascinating autumn scenery, Ejina’s waiting for 3,000 years, is only for your arrival. An autumn wind makes a pen, drawing the wind and sand all over the sky.The most tenacious Populus euphratica in the wasteland changed its posture after the autumn frost hit, dotted with blue sky and lakes, and met the dazzling Populus euphratica forest.For this place where the beauty is only 20 days in a year, Ejina in autumn has the most beautiful scenery and stories. It is a place where you can only travel once a year. If you miss it, you will have to wait another year for the next meeting.

17. The most beautiful forest in China-Daxinganling

Daxinganling. The northernmost side of China, the rivers and mountains, are not as spectacular as the snow-capped mountains in the west, nor are they as eye-catching as the Five Mountains.If you are infatuated with Daxinganling, it must be the forest!The golden autumn here is full of golden fruits,Autumn is too beautiful here to be on earth.The vast and beautiful forest,Playing a most beautiful autumn fairy tale,The colors of all life are released in this forest. When you enter the autumn in Daxing ‘anling, the leaves are yellow and fall, and the flowers bloom and fade. Watching migratory birds fly south, you will feel a reincarnation of life.

18. The most beautiful gallery in China-Three Gorges of the Yangtze River

The Three Gorges of the Yangtze River has a unique landform, and its natural scenery is famous at home and abroad. It is the essence of the Yangtze River scenery and the treasure of China’s landscape, shining with charming brilliance. The strange peaks in the gorge area are abrupt, the cliffs are lined up and continuous, just like a winding gallery, full of poetry and painting, with scenery everywhere and scenery connected.Since ancient times, the Three Gorges has written too many beautiful legends, just like a hearty ink painting, which is novel and beautiful.The beauty here is more breathtaking than many famous mountains and rivers.

19. Lijiang River, the most beautiful landscape in China.

There are thousands of paintings in the Baili River, and the landscape of the Lijiang River is the best in the world. It is the most beautiful karst landscape in the world, a pearl of China’s splendid rivers and mountains, and the essence of Guilin’s scenery. There are mountains and green mountains, beautiful waters, strange caves, beautiful rocks, green continents, dangerous beaches, deep pools and waterfalls. The Lijiang River has a variety of flavors in different weather, with the reflection of Qingfeng on sunny days, misty clouds on cloudy days and dreamy rain on rainy days. There are surprises everywhere in this landscape. Wandering the Lijiang River, watching the reflection of Qifeng, the clear water and green hills, the pastoral songs and the quaint countryside, everything is so poetic.

20. The most beautiful ink painting in China-Wuyuan

Wuyuan isA place naturally full of poetry,This ancient village surrounded by clouds is as beautiful as a dream. The quaint building with white walls and tiles is like a slowly unfolding mountain ink painting. An abbreviated version of the Riverside Scene at Qingming Festival, surrounded by thousands of ancient trees and 10,000 mu of terraced fields. View the rape flower sea in spring, follow the stream in the summer play canyon, enjoy the ancient village in autumn and enjoy the rural agricultural customs in winter. In the brewing of time, it has become more and more charming and has become the most ancient village in China, which makes people think infinitely.

21. The most beautiful scenery in China-West Lake

If you want to compare the West Lake with the West Lake, it is always appropriate to put on light makeup and heavy makeup. There are too many beautiful and moving legends about the West Lake.The beauty of the West Lake infected Su Dongpo, and Su Dongpo infected everyone. For thousands of years, many people yearn for the West Lake, stroll through Su Causeway and enjoy it. The West Lake has the spring dawn in Su Causeway, the wind and lotus in Quyuan in summer, the autumn moon in Pinghu and the broken bridge in winter. In the West Lake, there is spring dawn in Su Causeway in the morning, willow waves singing warblers at noon, sunset with Leifeng sunset, and the night with three pools and the moon at four o’clock. The scenery is different and picturesque.

22. Huangguoshu Waterfall, the most beautiful celestial fairy spring in China.

Huangguoshu Waterfall is famous as the largest waterfall in China, and many words of praise can’t describe the magnificence of its pouring down. Pentium river from the cliff, rushing straight down the rhinoceros pond, making a deafening noise, such as thousands of people beating drums, Ma Benteng, sound like thunder, miles away from the earthquake, sound into the ear, sound into the heart. The spray from the waterfall soared like rain and fog,Under the refraction of the sun’s light, it is like colorful ripples splashed in circles, fixed on the mountain canyon, full of poetry and painting, which makes people relaxed and happy.

23. The most beautiful Danxia landform in China-Zhangye

Don’t look forward to the snow on Qilian Mountain, and mistake Zhangye for the south of the Yangtze River. When you come to Zhangye, you will find that there are too many beautiful things hidden in this ancient silk town on the Hexi Corridor.When you climb slowly in a hot air balloon, the sun shines brightly, and a huge color painting spreads before your eyes.The wonderful peaks and gullies are as colorful as flowers, as bright as the sun. I didn’t come here in person, I didn’t see it with my own eyes, and I couldn’t imagine it. This mysterious region, which has exceeded 100 million years, is beautiful and magnificent.

24. the ancient town of xitang, the most beautiful water town in China.

The water in the Spring and Autumn Period, the towns in the Tang and Song Dynasties, the buildings in the Ming and Qing Dynasties and the modern people are the most appropriate descriptions of the ancient town of xitang. Standing in the depths of Xitang scenery, it seems that time has stopped or flowed back to a past node. Streets are built by the river, and houses are built by the water.Blue bricks and tiles, white walls and ink ceilings, deep alleys, vicissitudes of corridors and sheds, sparkling boat shadows and dreamy water towns are amazing.Fascinated. Everything in Xitang water town exudes a romantic atmosphere. In the long years, there is always a scene that can be remembered when you taste the mellow taste of time.

25. The most beautiful garden in China-Humble Administrator’s Garden

Humble Administrator’s Garden, the largest classical garden in Suzhou, has strong characteristics of Jiangnan water town, whichIt is the memory of an era in China, with winding paths in the garden.Taking water as the center, the mountains and rivers are lingering, the halls and pavilions are exquisite, and the flowers and trees are lush.A stone wall with many porches and hollowed-out patterns can be said to be a step by step.Bamboo fence, thatched pavilion and thatched cottage are integrated with natural landscape, simple and elegant. Even after more than 400 years, you can still feel the elegant circulation. Everywhere is full of poetry and painting. It is true that you don’t know the beauty of gardens until you reach Suzhou!

26. The most beautiful ginkgo village in China-Tengchong Ginkgo Village

From the first touch of new green blooming branches, to the last golden leaf quietly ending, from the new village in the southwest border, to the poetry and distance that everyone yearns for, with the striking golden romance, comfortable and leisurely poetic residence. The autumn wind is slowly blowing, and the ginkgo leaves of a tree are blown into golden yellow, which sets off the antique villages.Everything the eyes can capture is dazzling golden yellow, in full bloom.The city is covered with the peerless beauty of golden armour.,Woven into an intoxicating beauty of the village in the forest, trees at home and people in the painting.

27. Danba, the most beautiful beauty valley village in China.

The Tibetan area here is inhabited by Jiarong Tibetans, whose ancestors were aristocrats, and many of them have their own watchtowers. Legend has it that it is the refuge of Xixia royalty, and there are beauties everywhere.Accompanied by the gentle breeze, overlooking the scattered Tibetan towers and enjoying the scenery of Dadu River Valley. The ancient watchtower with a long history, various forms of pot dance, solemn ancient Tibetan opera, gorgeous and gorgeous Jiarong Tibetan clothes, steaming buttered tea, crispy and delicious steamed buns are all so lively and fragrant that people feel like strolling in Xanadu.

28. The most beautiful Hakka building in China-Fujian Tulou

It is a unique residential building in the world, dotted with earth buildings at the foot of the mountain, beside the stream, in the fields and even on the swamp, telling the warm past of Hakka people.Like pearls, like happy doughnuts, the earth buildings are scattered among the green mountains and green hills in southwest Fujian, blending the elements of heaven and earth, living in harmony with each other, bearing the sky and clouds, meditating in the years like water, with stars and stories lying in your arms, fermenting a steaming, lively and fragrant fireworks life, which is extremely fantastic and spectacular.

29. Yuanyang Terrace, the most beautiful terrace in China.

The Hani people, who have lived in Yuanyang Mountain for generations, have used ancient wisdom to build thousands of terraces vertically distributed in this flat land, and wonderful lines and gorgeous colors have become a scenic spot. During the irrigation period, Yuanyang terraced fields, like countless mirrors broken and scattered on the earth, reflect the colorful sky, and the amazing curves under the light and shadow are as dreamlike as the sky, recording the sunrise and sunset at every moment, like an extremely elegant ink painting, which is indescribable and fascinating.

30. Chaka Salt Lake, the most beautiful sky in China.

Yes, there is a place called the mirror of the sky in Qinghai.The sky is close at your fingertips, and all your troubles will be forgotten in this blue country.The lake is like a mirror that can shine on the sky, making the lake dream like a fairy tale world. In this beautiful scenery of water and sky, for a moment, you can’t even tell where the sky is and where the lake is. Here, people always have an illusion that reach for the sky is stretched out and the stars are scattered all over the earth. This beautiful scene can reveal the truest beauty in the world.

31. The most beautiful blue in China-Qinghai Lake

Water and sky are the same color, and the sea and sky meet, which is probably Qinghai Lake.A huge jade jade plate is horizontally embedded between mountains and grasslands, and the lake is a vast grassland. The mountains, lakes and grasslands set each other off. When the sea of rape blossoms is in full bloom, the white clouds turn into marshmallows, the blue sky seems within reach, the lake level is like a mirror, and the blue becomes deeper and quieter. Yaks are strolling everywhere, sheep are grazing, and a picture of the pastoral of cattle and sheep is low.At first glance, it is vast, ethereal, magnificent, poetic and refreshing.

32. The most beautiful no-man’s land in China-Hoh Xil

This is the roof of the world of the world,When a ray of goose yellow is rubbed into the cyan, it gives people a sense of desolation. This desolate and mysterious forbidden area of life has made countless people wave upon wave and vowed to conquer this land.This is a forbidden area for human beings, but it is not a forbidden area for life. It is a paradise for all kinds of wild animals. Wild yaks and Tibetan gazelles can be seen from time to time in the vast world, and everything is quiet and peaceful. Although the beauty of Hoh Xil is fascinating, we must understand that life is paramount, and we must not rashly enter the no-man’s land where the crisis is four.

33. The most beautiful ghost city in China-Wuerhe Fengcheng

The world’s beautiful Yadan, carved by wind and rain, is a masterpiece of nature, but also a strange product under the changes of time. Looking up from afar, it seems to be a dreamy maze world, and all kinds of landscapes are exquisite and vivid. This is the Wind City of Urhe.In the ravines with different depths on the ground, the stone layers are grotesque, such as temples, pavilions, castles, people and animals, which are spectacular and mysterious.Shuttle through the magic maze world, feel the dream and mystery of the brilliant Yadan, amazing.

34. The most beautiful Millennium Watch in China-Crescent Spring in Mingsha Mountain.

A piece of green is hidden in the arms of Mingsha Mountain, and the crescent spring lies in the oasis, which is a unique spectacle of sand and water in China. For thousands of years, I don’t know how many people have climbed and slid down, but Mingsha Mountain still stands tall and the sound of singing sand is still heard. Crescent Moon Spring is surrounded by Mingsha Mountain, which looks like a crescent moon, rippling, as blue as jade. The spring is in quicksand, and the drought is not exhausted, and the wind blows the sand, which is quite spectacular.Being in such a beautiful scenery with blue sky and white clouds and clear sand and spring, I feel the magical charm of nature.

35. The most beautiful highway in China-Duku Highway

This miracle highway, hidden in the depths of Tianshan Mountain, spans 10 rivers, crosses 4 high-altitude Daban, which is covered with snow all year round, passes through 3 beautiful grasslands, and runs through the top scenic spots in northern and southern Xinjiang. No highway can match it! You ask local people in Xinjiang how to appreciate the beauty of Xinjiang in a short time. The answer must be to drive by car on the Duku Highway! During the driving, it only takes one second to conquer your eyes and shake your heart. Look at the four seasons all the way, and you will never really understand its exquisiteness if you don’t go once in your life!

36. Meili Snow Mountain, the most beautiful snow mountain in China.

Meili Snow Mountain is famous for its majestic and mysterious nature.It is a sacred place in the hearts of countless people. Lancang River and Nujiang River flow from the foot of the mountain on the east and west sides.The looming sea of clouds has put a mysterious veil on the snow-capped mountains.existUnder the kawakarpo, the glaciers are continuous, like a jade dragon, and the ice and snow are dazzling. Meili’s Rizhao Jinshan is a rare scenic spot that many people dream of.The golden light fell from the sky and shone on the top of the snow-capped mountains.Between the clouds, it only takes a brake, and the sky is golden and moving beyond words.

37. Mount Everest, the most beautiful mountain in China.

Mount Everest, located on the roof of the world,The title of the top of the world is not a privilege that can be enjoyed by any mountain peak, attracting countless climbers to climb it every year.Pyramid-shaped mountains, majestic and majestic, hold their heads high in the sky, and the whole body of ice and snow shines in the sun. This is the closest place to the sky, the mysterious sacred mountain in everyone’s heart, and the place that countless people yearn for. The sky here is blue and spotless, and the mountains in the clouds are towering, shocking people, and the mountains have never been so appropriate.

38. Emei Mountain, the most beautiful Buddhist shrine in China.

On the southwest edge of Sichuan Basin, Mount Emei is the best place in the world. The mountains are endless and winding, and the mountains are covered with clouds all the year round. There are four seasons in one mountain and different days in ten miles. Looking at the snowy peaks in the west, the mountains are connected with the sky, looking at the top of the Buddha in the south, the clouds are rolling, and the north is a hundred miles flat, like a splendid shop.Overlooking the whole sea of clouds at the foot, like the shore of the sea, boundless,A mirage in the golden palace is like a fairyland in heaven.Like a thousand years, like a thousand years, the sun rises and the stars set, and so on,Bring people into that dreamy magical realm.

39. Laojun Mountain, the most beautiful paradise on earth in China.

Go to the world for a grand banquet and see the world’s prosperity. The peaks of Laojunshan Mountain are beautiful, and the ground is pulled up to the sky, with various poses and great momentum. In spring, the mountain flowers are full of fragrance, in summer, they are fresh, thorough, cool and pleasant, and in autumn, they are more sage-like. In winter, the snow scene in Laojun Mountain is vast, and heaven and earth meet Qionglou Tiangong.The cloud takes the mountain as the body, and the mountain takes the cloud as the clothing. It changes endlessly, ups and downs, and it is full of fantasy and elegance.Standing on the top of the mountain, the mountains far and near are under your feet, the sea of clouds is rolling, and the peaks are looming, like a perfect picture of a fairyland where heaven and man are one.

40. The most beautiful color in China-Jiuzhaigou

Jiuzhai is a dream, which is too beautiful to be true, but it really exists in the world.The scenery of the four seasons here is different, and people are amazed at it all the time. In spring, the buds are green and the waterfalls are brisk. In summer, the lake is surrounded by greenery, and the birds fly and dance. In autumn, the red leaves are paved with mountains, and the colorful forests are everywhere. In winter, the mountains are covered with snow and the ice waterfalls are like jade. Trees are born in water, and water flows in trees, which is better than fairyland on earth and is full of the most beautiful colors in the world.The colors you have seen or have never seen seem to gather here and become a colorful world.

41. Fanjing Mountain, the most beautiful city in China.

There is a place that is full of dangers and wonders. It depends on a pious heart to capture its elegance. This is China’s sky city, floating in the sky like a green ark in the vast sea of clouds, standing in the towering Wuling Mountains stretching for thousands of miles, telling the vicissitudes of more than one billion years. This is Fanjing Mountain in the dreamland of Buddhism.Only the ingenuity of nature can create this unique and shocking masterpiece like myths and legends!The unpredictable beauty makes people intoxicated with the infinite Zen of Brahma Pure Land.

42. The most beautiful desert in China-Badain Jaran Desert.

The desert is lonely and straight, and the long river falls in the yen. It is the Badain Jaran Desert. Although it is not the largest, it is a desert with the highest value. Before you came to Badain Jaran, you might be afraid of the vastness of the desert. After you went to Badain Jaran, you fell in love with the desert. It’s not very barren, and here you can see Sha Feng, the lake and the blue sky inexplicably blended together, which is a fantastic charm.The leisurely camel bell is telling the story here, and no desert is more beautiful than Bataan.

43. Nujiang Grand Canyon, the most beautiful canyon in China.

This is the longest, most mysterious, most beautiful, most primitive and quaint Oriental Grand Canyon in the world, and it is the original ecological secret of China’s possession.The flowers and trees here recite the rhythm of life, and echo each other here carries the triumph of civilization. The Nujiang Grand Canyon is high in mountains, deep in valleys and urgent in water, with fragrant white flowers on both sides, lush virgin forests on the mountainside and picturesque scenery covered with snow and ice in winter and spring. Its natural ecology is like heaven. For thousands of years, the Nujiang River has maintained its unique purity, and every sound of it is enough to wash the soul.

44. Huangshan Mountain, the most beautiful natural bonsai in China.

It is the best evaluation of Huangshan Mountain to return without looking at the mountains and Huangshan Mountain without looking at the mountains. Huangshan mountain has one peak and one posture, one stone and one state, one pine and one painting.Enjoy a good reputation in ancient and modern times. Huangshan Mountain, with its beautiful peaks and majestic valleys, is famous for its wonderful pines, strange rocks, sea of clouds, hot springs and winter snow. The four seasons of Huangshan Mountain are picturesque, with fantastic pines and rocks in sunny days, clouds changing in cloudy days, flowing springs and waterfalls in rainy days, beautiful trees in snowy days, and pines in empty valleys in the wind.There are thousands of beautiful scenery in Huangshan Mountain, just like a fairyland on earth. There is always a place where you want poetry and distance.

45. Guo Liang Village, the most beautiful cliff family in China.

As far as the eye can see, the Taihang Mountain is towering, and the cliffs stand tall and steep, and between the mountains and rivers, there is poetry and painting.Here is the best village in China, which is located on a steep cliff. It is known for its precipitousness and is called a village hanging on the precipice.The villagers here still live a life of sunrise and sunset. This simple feeling is hard to find in today’s fast-paced era. If you feel that life is too complicated, you might as well take a nap here for a few days and feel the slow time here quietly.

46. Chengdu, the laziest city in China.

Chengdu is a city that you don’t want to leave when you come. In Chengdu, sunbathing, playing mahjong, drinking tea and chatting are the serious things.About Chengdu, a thousand people have a thousand opinions, but the only thing that is the same is that they are moved by the life here.When you come to Chengdu, just slow down the hasty pace and take a walk in the streets of Chengdu. Kuanzhai Lane, Jinli and Chunxi Road are all places worth tasting slowly.When you set foot on this land of Chengdu, you can always slow down unconsciously, and the world suddenly becomes quiet, simple and happy.

47. Chongqing, the most beautiful mountain city and foggy city in China.

Chongqing is a famous paradise for eating goods, and the world-famous hot pot is spicy and delicious, attracting countless diners to compete. Whether standing on the Nanshan Mountain or overlooking the Yangtze River cableway from the air, you can enjoy the bright night known as Little Hong Kong and have a panoramic view of the scenery of the two rivers. Magic terrain, dreamy night scene, it makes countless people come here, gather here, eat hot pot to watch the night scene, simply kill time and live happily.Bayu is as beautiful as a splendid land, so maybe you can get some leisure and walk into Chongqing with beautiful mountains, beautiful water and more beautiful people.

48. Weizhou Island, the most beautiful island in China.

Weizhou Island is bordered by Guangxi Beihai in the north and Leizhou Peninsula in the east. It is an island formed by volcanic eruption, with marine erosion, marine deposit and lava landscape. It is the youngest volcanic island in China with rippling blue waves and beautiful scenery. The marine erosion landform and volcanic lava are absolutely amazing. Riding an electric donkey on Weizhou Island hit the sea breeze, shuttled through the dense shade, and occasionally came across some exotic buildings. Walking along the silver beach with the sea breeze and walking leisurely along the coastline, the waves are undulating at the feet, away from the bustling and noisy, which is really a kind of enjoyment.

49. The most beautiful waterway in China-Xitai Jiner Lake Highway.

This is a section of water highway located in Xitai Jinaier Lake. The G315 National Road passes through Xitai Jinaier Lake, splitting the lake in half to form a unique two-color lake. The lakes on both sides, emerald green on the left and Tiffany blue on the right, are completely different, with distinct left and right sides, which are extremely strange and beautiful. The blue sky is like a huge mirror under the reflection of the lake. It is a real water and sky, and the atmosphere is quiet and like a fairyland. Even if you simply take a picture with your mobile phone at any time, you can take amazing photos.

50. The most beautiful ink and wash scenery in China-Zhangjiajie West Sea Peak Forest

There are thousands of stone peaks in Shentang Bay in Wulingyuan, which are endless. It is a unique peak forest landscape in the world. It is magnificent, magnificent, ingenious in shape and beautiful in artistic conception, which can be called nature’s masterpiece.Between the peaks, canyons and waterfalls can be seen everywhere. The clouds and vapours in the valley are hovering among the mountains, the sea of clouds is thick and light, the stone peaks are hidden and present, and the scene is changeable.Beautiful, just like ink painting, walking in the meantime, such as in Traveling in a pictorial world, amazing.

51. Utsu, the most beautiful water Yadan in China.

This is an unparalleled beauty hidden on the Qinghai Plateau, and few people know it so far. In the endless desert Gobi, a piece of Wang Yang emerges out of thin air. Yadan landform stands on this piece of Wang Yang. Yadan of different sizes is all over the blue water surface, forming a magnificent water Yadan group, which is magical and mysterious, with unparalleled stunning scenery. Here, every stone is like an illusory piece of pure land of immortals. Looking around, there is no end in sight, giving people unlimited freedom to daydream.

52. The most beautiful glacier world in China-Cuojia Glacier.

Cuojia Glacier is an ice blue world deep in Tibet, a mysterious and little-known place, but it is the best accessible land mountain glacier found at present, which can be contacted at zero distance. All kinds of icicles and ice cracks stand in the glacier in a strange way.The towering glaciers, under the irradiation of sunlight, emit crystal blue, which is unforgettable at first sight.. Into the primitive glaciers,It’s like walking into a crystal palace.It’s like going back to the ancient ice age.As if through time and space, came to another planet.

53. Old Town of Lijiang, the most beautiful ancient city in China.

On a plateau platform under Yulong Snow Mountain, the ancient city is built by mountains and rivers. It is an ancient city without walls.People who like Lijiang, in addition to nostalgia for its beautiful scenery, the most attractive thing is the carefree and slow life here. Between the green hills and the tiles, by the small bridge and the flowing water covered with green flowers, enjoy the warm embrace of the sun, the gentle caress at night, let the mood fly freely, experience the true charm of life, and flow all expectations in time to bloom more brilliantly.

54. Zada Tulin, the most beautiful Martian world in China.

When you see this scene in front of you, you will definitely sigh at the ingenuity of nature. There is nothing but sand here. The rivers that once existed have long dried up and disappeared, and the oases that once existed are hard to trace, leaving only silence. The north wind of the plateau blows out the rough land of western Tibet, but it is so exquisitely crafted, extremely barren and also the ultimate temptation. This is the unique scenery of Tibetan Ali, full of mysterious dreaminess. This is a place that will make you worthwhile, and you will find that desolation can be so beautiful.

55. Zhagana, the most beautiful pure land on earth in China.

This is a magical secret place in Gannan, and it is a complete natural stone city. Simplicity, tranquility and primitiveness are the first impressions of Zhaga Na, just like the Peach Blossom Garden in Tao Yuanming’s works. In the eyes of local people, this is the place created by immortals; In the eyes of anthropologists, this is the most typical rural settlement on the eastern edge of the Qinghai-Tibet Plateau. In the eyes of photographers, the scenery here is as beautiful as a fairyland. Under the blue sky and white clouds, everything is poetic. Zhaga is a sacred place where half fireworks and half immortals go at least once in their lives.

56. The most beautiful colorful canyon in China-Anji Sea.

There is a magical secret place in Tacheng, Xinjiang, which is called rivers and canyons flowing out of modernist abstract paintings and is the source of color hidden in the northern foot of Tianshan Mountain. The surging Anji Haihe River rushes along the canyon, flying down and sweeping the bottom of the valley, forming a colorful landscape of abstract paintings of the earth. The ever-changing light and shadow rendering is dazzling and spectacular. Facing the Anjihai Grand Canyon and having a panoramic view of everything, you have to admit that any words are pale and powerless.

Only when a person is traveling can he hear his own voice. It will tell you that the world is wider than expected. go toLooking forward to the distant place, you don’t have to envy foreign countries, you don’t have to go abroad, you just have to travel around China and see the beautiful scenery of the motherland, and you are also a super traveler!

These unique beautiful scenery in China can amaze all your time. Let’s go through the 56 most beautiful poems and distant places in China! How many of these places have you been to? Which do you think is the most beautiful? What other beautiful places in China have you been to? Welcome to leave a message in the comment area. Let’s talk together.

Three commonalities of women that men need to understand!

In a small town, there lived a girl named Xiaoyan. She has a pair of bright eyes, and smiles like the sunshine in spring, which makes people intoxicated. However, her fate is doomed to be extraordinary.

Xiaoyan was born in a patriarchal family and was neglected by her parents since she was a child. Her existence seems to be a burden to her family, and her dreams and hopes are ruthlessly deprived. However, she didn’t give up. She tried to change her destiny with her own hands.

Xiaoyan’s first love happened in high school. She fell in love with a boy named Xiaoming in her class. Xiao Ming is sunny and handsome, and he is the master of his class. Xiaoyan watched him silently and gave everything for him. However, when Xiao Ming knew Xiaoyan’s family background, he chose to leave. He is afraid of being dragged down by Xiaoyan’s family. What he wants is a partner who can walk side by side with him, not a poor person who needs his rescue.

Xiaoyan, who is lovelorn, understands a truth in tears: the first commonality of women is tenacity. No matter how much suffering life gives them, they can stick to it and find their own light.

Xiaoyan met a boy named Xiaogang when she was in college. Xiaogang is a warm person. He knows how to care for Xiaoyan and take care of her. They spent many wonderful times together. However, when Xiaoyan took Xiaogang home to meet her parents, she was strongly opposed by her parents. They think Xiao Gang’s family condition is not good enough for their daughter. Xiaoyan was caught in a painful choice: whether to listen to her parents or stick to her love?

At this critical moment, Xiaoyan realized that the second commonality of women is sacrifice. They are willing to give up everything for love, including family, friends and even their own lives.

Xiaoyan finally chose love. She left her hometown with Xiaogang and came to a strange city. They worked hard together and spent many difficult days together. However, fate played tricks on them again. Xiaogang was injured in an accident, resulting in disability. Faced with the burden of life, Xiaoyan did not choose to leave, but chose to tide over the difficulties with Xiaogang. She used her shoulders to support this family and Xiao Gang’s hope.

Accompanied by Xiaoyan, Xiaogang gradually stepped out of the shadows. Together, they opened a small shop and lived a quiet life. At this time, Xiaoyan understood the third commonality of women, that is, guardianship. They are willing to protect their lives for their loved ones, with no regrets.

Time flies, Xiaoyan has changed from an ignorant girl to a strong woman. With her own story, she told the world three commonalities of women: tenacity, sacrifice and guardianship. She also used her own stories to make those who look down on women understand the greatness of women.

In this world, every woman is a treasure, waiting for the discovery of a willing heart. What men need to do is to understand these three commonalities of women, cherish them and love them. Only in this way can the flower of love bloom forever.

What are the top ten most popular mobile games of Netease in 2023?

1. "Against the Water"

At the end of the Northern Song Dynasty, a tragic night fall story unfolded in Sanqingshan area. This beautiful place is the headquarters of Zimen, located in the rich Jiangnan East Road. The founder of Zimen is the great Wei Qingqing. It deeply involves many elements such as river’s lake grievances, court disputes, gang vendettas, emotional entanglements, and various market situations, and vividly depicts a picture of life in the Northern Song Dynasty.

Now the quality of most games is almost the same, and the games recommended by many platforms are very similar. Although they are some mainstream games, they ignore the feelings and real needs of some players, and how to operate them is the key. Some game manufacturers will cooperate with major domestic platforms, such as the old driver base, dazzle-raccoon-tour-drama-official-net-. Give a start of 5000 and a real charge of more than 648 per day. This may be the ultimate experience that players want to have. However, the daily quota is limited, and those who are often short of games can use the case number-one-wipe-red-dust-come and try their luck.

2. "Egg Party"

In the game, players can become cute eggs and challenge various fantasy levels with friends; At the same time, you can also pick up various props in the scene to hinder the actions of other eggs. The game provides all kinds of interesting props, such as bombs, freezing, electric shocks and even farting. In addition, the game also provides an egg workshop, which allows players to use their imagination and create more interesting levels and props.

3. "Fantasy Westward Journey"

This game is a role-playing game. In the game, players can control different characters to fight and go through one level after another. There are many unknown levels in the game waiting for players to unlock. These levels are very exciting, and players can experience many simple and interesting ways to play.

4. The Master of Yin and Yang

Is a card game, players need to collect all kinds of monster cards, through training and matching, to create a strong lineup to meet various challenges. Each monster has unique skills and attributes, and players need to make reasonable choices according to the actual situation. In addition, "Master of Yin and Yang" is also a card-collecting game. Players need to gradually cultivate their own small gods and improve their level and combat effectiveness. In the game, players need to use strategies to choose the right cards and gods in order to win in the battle.

5. The Fifth Personality

Players will play detective Orpheus. After receiving a mysterious entrustment letter, they will step into the notorious manor and uncover the truth of a missing case. In the process of searching for evidence, Orpheus, played by the player, will use deductive method to deeply analyze the case. In the case review session, players can choose to play the role of supervisor or survivor and launch a fierce confrontation. However, with the deepening of the investigation, when the truth gradually surfaced, it revealed more and more incredible facts.

6. "Ghost Story"

It is a real-time role-playing game developed by Netease Thunder Fire Studio. This game was officially opened for public beta on May 19th, 2016. The script of the game is adapted from the story of Nie Xiaoqian in Strange Tales from a Lonely Studio. In the game, in the late Ming dynasty, all beings suffered and the world fell into chaos, which originated from the awakening of Pangu Yuanshen. Only by rediscovering and sealing the Yuan Shen Zhu can we calm this storm.

7. Light Encounter

Light Encounter is a unique social adventure game. The game has unique settings, warm style and pleasant plot. In the game, players can enjoy different scenery and be free to explore and take risks. Although the game has no dialogue, it can be deeply rooted in people’s hearts and arouse the resonance of players. Players can join hands with their friends to complete the cloud adventure and enjoy the free and warm journey in the cloud.

8. Battle for Peace in Beijing

The decisive battle of Ping An Jing is a non-attached competitive MOBA mobile game launched by Netease. This game has unique skill setting and rich tactical play, so that players can experience the lovely and efficient collocation of Yin and Yang and the fun of free collocation. In addition, the game also incorporates the elements of Netease’s exclusive IP "Yin Yang Shi", bringing more freshness and benefits to players. The launch of Ping An Jing, the decisive battle, provided players with a richer and more varied game experience and was warmly welcomed by the majority of players.

9. "A Dream of Rivers and Lakes"

Recommend a Netease game: A Dream of Rivers and Lakes. This beautiful role-playing game adopts the beautiful picture texture of the national style. In the game, you can experience the life of rivers and lakes with pleasure and enmity, and have a drink with heroes from all walks of life. The characters in the game are rich and colorful, with both the demeanor of a late-life hero and the heroic attitude of a young knight. If you love the beautiful painting style and martial arts theme of mobile games, then "A Dream of Rivers and Lakes" will definitely bring you a unique game experience.

10. Forgotten Sichuan Scenery Record

Netease games strongly recommend "Forgotten Sichuan Scenery", which is a mobile game with unique national charm and leads people to explore the heyday of historical celebrities. In the game, excellent games continue to be exported, and they have achieved great success in overseas markets recently. Role-playing is unique, the characters are lifelike, and the costumes are meticulous. The plot is rich and full, which makes people indulge in forgetting Sichuan and appreciate the elegance of historical celebrities and the stories behind them.

The performance declined, the store closed again and again, and the beauty collection store stalled on the track

How long has it been since you went to the beauty shop?

Li Si (a pseudonym), a white-collar worker in Shenzhen, was once the "iron powder" of the beauty collection shop. In the first two years when the beauty collection shop was the hottest, she went to the first colorist in Shenzhen with her friends to try on lipstick, punch in and take photos, and often visited chain brand stores like KKV and Jinliang Life.

"In the past two years, I really liked to visit Jinliang Life. It has a complete range of cosmeceuticals, and the decoration style is also my favorite ins style. There is also a tea partition, so I can have a rest when I am tired. But when I go again this year, I feel that skin care samples are not as many brands as before, and there are almost no people in the store. " Li Si said bluntly.

The depression of stores is not groundless. Recently, Jinliang Life announced that it will close all offline stores before December 31, 2022, focusing on online business. According to the notification letter provided by the online transmission supplier, Jinliang Life blamed the decision to close the store on the continuous impact of the epidemic.

It is reported that Jinliang Life is a beauty collection store brand founded by Steady Medical in 2019, with more than 2,000 products on the store shelves, covering skin care, make-up, fragrance, personal care, home cleaning and other categories. By the end of 2021, Jinliang lived in 10 stores all over the country.

The retreat of Jinliang’s life is just the epitome of the collective "flameout" of beauty collection stores. Since last year, the new beauty collection stores such as THECOLORIST Colorist, HAYDON Black Hole and KKV have closed down one after another to varying degrees, while the traditional head beauty collection stores Sasha, Watsons and Zhuo Yue have also suffered from sluggish performance and are deeply mired in business bottlenecks.

Can the wind of the beauty collection shop still blow?

The beauty cosmetics collection shop has a hard time.

Looking back on the past, the new and old beauty collection stores were once bustling and brilliant.

In 2019, the new beauty collection store quickly became popular with its high value, low price and complete categories, and brands such as HAYDON Black Hole, WOW COLOUR and Colorist set off a wave of queuing and punching. As early as the golden age of free travel in Hong Kong more than ten years ago, Zhuo Yue, Sasha and Watsons were important places for countless tour groups, purchasing agents and young consumers to buy cosmeceuticals.

Nowadays, the beauty collection store is undergoing a crisis of survival and closing the store again and again.

In May of this year, HAYDON Black Hole closed three stores successively; The number of WOW COLOUR stores has also been reduced from more than 300 at the peak to more than 100 today, and the number of stores has been folded.

In addition, KKV and colorist THE COLORIST continue to close stores. In the first half of 2021 alone, KKV has closed 44 franchisees, while THE COLORIST has closed 59 franchisees. According to the reporter of Time Weekly, THE COLORIST has three stores in Guangzhou, and the Wanlinghui store has been closed before.

On the other hand, Watsons, Salsa, Zhuo Yue and other traditional beauty collection stores can’t escape the fate of a sharp drop in performance.

According to the financial report for the first half of 2022, Watson’s China market sales were 9.685 billion Hong Kong dollars, down 17% year-on-year; Earnings before interest and tax achieved HK$ 623 million, down 60% year-on-year.

According to the financial report, in the six months to September 30, 2022, Sasha International’s turnover reached HK$ 1.55 billion, down 2.9% year-on-year, with a loss of HK$ 133 million during the period. Among them, the retail sales in mainland China dropped by 13.1% to HK$ 120 million.

In the financial report, Sasha attributed the decline in performance in China to the loss of stores, pointing out that during the reporting period, despite the closure of stores that recorded losses during the reporting period and efforts to reduce operating costs, the business in China was still dragged down, and the loss increased by 5.1% year-on-year to HK$ 44 million.

In terms of the number of stores, the number of Watsons stores decreased by 124 in the first half of this year. As of September 30, 2022, the total number of international retail stores in Shasha has decreased from 234 to 193, with the largest number of stores closed in mainland China, with 35 stores reduced and 42 remaining.

In addition to the decline in performance, stores are closed, and more traditional beauty collection stores are facing bankruptcy.

In April this year, Zhuo Yue released its annual report for fiscal year 2021, showing that the company achieved operating income of HK$ 627 million, up by 16.37% year-on-year, and the net loss attributable to the parent company was HK$ 208 million, down by 18.63% year-on-year. In June this year, Zhuo Yue officially announced the suspension of trading on the Hong Kong Stock Exchange; In September, Ye Junheng, the founder of Zhuo Yue, and his wife and son were also filed for bankruptcy by Fuying Co., Ltd., a subsidiary of Hongan Group.

The guest bill rate is worrying

The life of beauty collection stores is not easy, which is not unrelated to the "shrinking" of the domestic beauty retail market.

Statistics from the National Bureau of Statistics show that the total retail sales of cosmetics from January to October this year was 308.4 billion yuan, down 2.8% year-on-year. Since the beginning of this year, the growth rate of total retail sales of cosmetics has been maintained at the lowest level in five years, and it has been declining for three consecutive months. This kind of pressure from retail terminals has become one of the "straws" to crush beauty collection stores.

Affected by the epidemic situation, the downward trend of offline consumption, changes in shopping channels and other factors, the passenger flow of beauty collection stores has been greatly reduced, and the conversion rate of customer orders has been further reduced. Making ends meet is also the cause of a large number of closure of beauty collection stores.

Yang Ping (pseudonym) has worked in Shasha for many years, and is currently engaged in sales planning in a new beauty collection store enterprise. She told the Times Weekly reporter that in the past, the problem of low conversion rate of beauty collection stores mainly existed in new beauty collection stores. Traditional beauty collection stores had a certain customer base and were still "able to withstand", but with the emergence of a large number of social platforms such as Xiaohongshu and domain bloggers in the past two years, and the rise of live broadcasts and short-sighted band goods, new and old beauty collection stores were separated by more than half of the customer lists online.

According to the data of Ai Media Consulting, the market size of China cosmetics industry will reach 455.3 billion yuan in 2021, and it is estimated that the market size of China cosmetics industry will reach 516.9 billion yuan in 2023. According to the survey data of Ai Media Consulting, 72.6% of consumers will buy cosmetics on the integrated e-commerce platform, and e-commerce will continue to be the main channel of major brands.

On the other hand, the homogeneity of the products sold and the lack of brand characteristics have also led to the collective "running" of beauty collection stores.

"Beauty collection stores like Sasha and Zhuo Yue mainly sell Japanese, Korean and European makeup. Compared with them, new beauty collection stores have more domestic brands of makeup. But even so, there are still too many identical products, and consumers are prone to aesthetic fatigue. There is no way to effectively stimulate consumption just by engaging in promotional offers. " Yang Ping explained.

Bai Yunhu, an expert in beauty management, said that there are some shortcomings in the "people’s goods yard" of today’s beauty offline collection stores, and there are still many problems in cultivating consumers’ minds, supply chain management and offline store scene design.

Beauty collection stores are collectively saving themselves.

HARMAY Huamei enhances its competitiveness by introducing new domestic brands such as Rose Manor, ChunShan Chunshan and East Beast from ANN’S ROSARY. WOW COLOUR will expand the diverse categories such as cosmetics, perfume, aromatherapy and toiletries on the basis of makeup and skin care, trying to open up the brand beauty product matrix; Watsons has continuously adjusted its store opening strategy, combined online shopping malls with offline stores, and started the O2O retail model by developing online operating tools such as WeChat official account, applets, and communities.

From the perspective of the industry as a whole, the beauty market still has room for improvement, and the beauty collection store is not desperate. In the face of the current predicament, how to regain the favor of consumers is the fundamental problem that beauty collection stores need to think carefully. (Time Weekly)